{"id":226788,"date":"2022-11-30T09:19:29","date_gmt":"2022-11-30T09:19:29","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tendinte-in-e-commerce-partea-1-aceste-dezvoltari-iti-contureaza-strategiile-de-e-commerce\/"},"modified":"2022-11-30T09:19:29","modified_gmt":"2022-11-30T09:19:29","slug":"tendinte-in-e-commerce-partea-1-aceste-dezvoltari-iti-contureaza-strategiile-de-e-commerce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/tendinte-in-e-commerce-partea-1-aceste-dezvoltari-iti-contureaza-strategiile-de-e-commerce\/","title":{"rendered":"Tendin\u021be \u00een e-commerce (Partea 1) \u2013 aceste dezvolt\u0103ri \u00ee\u021bi contureaz\u0103 strategiile de e-commerce"},"content":{"rendered":"

\u00cen fiecare an apar noi tendin\u021be \u00een e-commerce. Fie c\u0103 este vorba despre ajustarea stocurilor din cauza penurilor de livrare, gestionarea inteligen\u021bei artificiale sau trecerea de la omni- la multicanal \u2013 peisajul e-commerce este marcat de numeroase dezvolt\u0103ri care influen\u021beaz\u0103 comercian\u021bii online \u0219i genereaz\u0103 noi impulsuri. Odat\u0103 cu apropierea sf\u00e2r\u0219itului de an, este timpul s\u0103 arunc\u0103m o privire asupra tendin\u021belor viitoare. Ce dezvolt\u0103ri ar trebui s\u0103 aib\u0103 \u00een vedere comercian\u021bii online? \u00cen primul r\u00e2nd, ne ocup\u0103m de cele mai importante schimb\u0103ri \u00een strategiile fundamentale de e-commerce.<\/p>

E-Commerce: Starea actual\u0103<\/h2>

Statisticile vorbesc clar despre dezvolt\u0103rile din e-commerce: \u00centre 2013 \u0219i 2018, Asocia\u021bia Comer\u021bului din Germania a ar\u0103tat o cre\u0219tere de aproximativ 66 la sut\u0103<\/a> \u00een e-commerce-ul B2C. \u0218i \u00een 2021, comer\u021bul online a dep\u0103\u0219it deja pragul de 100 de miliarde de euro<\/a> \u00een Germania, conform datelor IFH K\u00d6LN. P\u00e2n\u0103 \u00een 2025, IFH K\u00d6LN estimeaz\u0103 c\u0103 fiecare al cincilea euro din comer\u021b va fi generat online. Institutul prognozeaz\u0103 pentru Germania o cifr\u0103 de afaceri de 139 de miliarde de euro \u00een 2025. Prognozele globale pentru e-commerce sunt chiar mai impresionante: O cercetare de la Statista estimeaz\u0103 venitul poten\u021bial \u00een 2025 la 2,9 trilioane de euro \u2013 o cre\u0219tere de aproximativ 80 la sut\u0103 fa\u021b\u0103 de 2021.<\/p>

Cre\u0219terea veniturilor este \u00eens\u0103 doar o fa\u021bet\u0103 a dezvolt\u0103rilor din e-commerce. De asemenea, \u00eentrebarea privind cele mai importante platforme \u00een comer\u021bul online este esen\u021bial\u0103 pentru succes. Aici, importan\u021ba Amazon devine rapid evident\u0103. \u00cen clasamentul celor 100 de cele mai mari magazine online din Germania<\/a>, Amazon ocup\u0103 locul 1 \u00een r\u00e2ndul celor mai importante platforme de shopping, conform datelor Institutului EHI Retail. Ca generalist, Amazon.de a generat \u00een 2021 un venit net de 15,86 miliarde de euro. De asemenea, atunci c\u00e2nd ne uit\u0103m la cele mai populare categorii de produse din e-commerce, se observ\u0103 tendin\u021be clare \u00een preferin\u021bele de cump\u0103rare. Cele categorii de produse cu cele mai mari venituri<\/a> se \u00eencadreaz\u0103 \u00een segmentul \u00eembr\u0103c\u0103mintei (19,3 miliarde de euro venituri \u00een 2021) \u0219i articolele electronice \u0219i telecomunica\u021bii (16,44 miliarde de euro venituri \u00een 2021). Segmentul \u00eembr\u0103c\u0103mintei reprezint\u0103 aproape un sfert din venitul total \u00een e-commerce-ul B2C.<\/p>

Starea actual\u0103 ofer\u0103 comercian\u021bilor online doar o imagine par\u021bial\u0103 a dezvolt\u0103rilor. Ace\u0219tia nu ar trebui s\u0103 se uite doar la prognozele de venituri, platformele de shopping centrale \u0219i categoriile de produse populare. Pentru companiile de succes, este ast\u0103zi de asemenea important s\u0103 ofere o experien\u021b\u0103 excelent\u0103 pentru clien\u021bi.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tPartea 2: Tendin\u021be \u00een marketing 2023 \u2013 aceste patru dezvolt\u0103ri sunt esen\u021biale pentru un marketing de succes \u00een e-commerce<\/a>\n\t\t\t<\/div>\n\t\t\t
De asemenea, \u00een marketing se deschid noi oportunit\u0103\u021bi, iar canalele deja cunoscute c\u00e2\u0219tig\u0103 \u00een importan\u021b\u0103. \u00cen mod special important: comer\u021bul social. Acestea sunt lucrurile pe care comercian\u021bii trebuie s\u0103 le \u0219tie acum.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tPartea 3: Tendin\u021be \u00een logistic\u0103 2023 \u2013 aceste trei dezvolt\u0103ri \u00een e-commerce ar trebui s\u0103 fie neap\u0103rat luate \u00een considerare de comercian\u021bii online<\/a>\n\t\t\t<\/div>\n\t\t\t
Pentru comer\u021bul electronic, logistica reprezint\u0103 o provocare deosebit\u0103. \u00cen special din cauza cre\u0219terii constante a cantit\u0103\u021bii de comenzi \u0219i a nenum\u0103ratelor pachete \u0219i destina\u021bii asociate. Pachetele pun adesea mul\u021bi comercian\u021bi la limitele lor. Aceste tendin\u021be logistice vor fi importante \u00een 2023.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Strategii de comer\u021b electronic \u2013 viitorul se concentreaz\u0103 pe experien\u021ba clientului<\/h2>

Am adunat trei strategii de comer\u021b electronic pentru anul urm\u0103tor, care contribuie la experien\u021ba clientului. Astfel, pentru comercian\u021bii online, omnichannel \u0219i D2C vor juca un rol esen\u021bial \u00een anul urm\u0103tor. Mixul de pl\u0103\u021bi corect devine din ce \u00een ce mai mult un criteriu de succes \u0219i, nu \u00een ultimul r\u00e2nd, viitorul comer\u021bului electronic va fi definit de dispozitivele mobile.<\/p>

1. Tendin\u021ba c\u0103tre multi- \u0219i omnichannel cre\u0219te, D2C \u00eencepe s\u0103 prind\u0103 av\u00e2nt<\/h3>

Clien\u021bii sunt ast\u0103zi rar exclusiv \u00een magazinul online al comercian\u021bilor atunci c\u00e2nd caut\u0103 un produs. Mai degrab\u0103, se informeaz\u0103 despre oferte pe diferite platforme de cump\u0103rare \u2013 \u00een special pe pie\u021bele online precum Amazon, dar \u0219i OTTO sau Kaufland. Comercian\u021bii pot alege \u00eentre dou\u0103 strategii pentru pie\u021be: comer\u021bul multicanal sau comer\u021bul omnicanal.<\/p>

Diferen\u021ba dintre cele dou\u0103 const\u0103 \u00een interconectarea canalelor de distribu\u021bie. \u00cen comer\u021bul multicanal, produsele sunt oferite pe diferite pie\u021be \u0219i \u00een propriul magazin online, \u00eens\u0103 nu exist\u0103 o interconectare a diferitelor canale. \u00cen comer\u021bul omnicanal, situa\u021bia este diferit\u0103. Aici, toate canalele interac\u021bioneaz\u0103 \u00eentre ele. \u00cen plus, comercian\u021bii integreaz\u0103 adesea, pe l\u00e2ng\u0103 comer\u021bul online, \u0219i comer\u021bul fizic, \u00een m\u0103sura \u00een care de\u021bin magazine.<\/p>

Toate acestea nu mai sunt nimic nou pentru mul\u021bi comercian\u021bi. Cu toate acestea, tendin\u021ba c\u0103tre comer\u021bul multicanal \u0219i, cu at\u00e2t mai mult, c\u0103tre comer\u021bul omnicanal se num\u0103r\u0103 printre cele mai importante tendin\u021be de comer\u021b electronic din ultimii ani. De ce? Pentru c\u0103 a\u0219tept\u0103rile clien\u021bilor cresc. Ace\u0219tia a\u0219teapt\u0103 canale de distribu\u021bie interconectate. \u0218i, \u00een plus, o varietate de locuri poten\u021biale de v\u00e2nzare \u00een comer\u021bul online \u0219i fizic. Prin urmare, pentru anul urm\u0103tor, comercian\u021bii ar trebui s\u0103 \u00ee\u0219i extind\u0103 canalele de distribu\u021bie.<\/p>

Se adaug\u0103 tema comer\u021bului D2C, a\u0219a cum subliniaz\u0103 Timo Weltner, fondator \u0219i CEO al NETFORMIC: \u201eEliminarea comerciantului \u2018clasic\u2019 ia din nou av\u00e2nt. Tema D2C, nu \u00een sensul de m\u0103rci noi, ci \u00een sensul c\u0103 \u0219i produc\u0103torii \u2018tradi\u021bionali\u2019 se apropie din ce \u00een ce mai mult direct de clien\u021bi, cap\u0103t\u0103 o importan\u021b\u0103 tot mai mare \u0219i, ca organiza\u021bie comercial\u0103, trebuie s\u0103 \u00eemi pun din ce \u00een ce mai mult \u00eentrebarea despre propria mea valoare ad\u0103ugat\u0103. \u00cen esen\u021b\u0103, r\u0103m\u00e2ne doar calea c\u0103tre furnizorii de servicii, c\u0103tre pia\u021b\u0103 sau c\u0103tre marca proprie sau un model mixt, dar un model comercial clasic nu va mai exista \u00een c\u00e2\u021biva ani.\u201d \u00cen loc s\u0103 v\u00e2nd\u0103 produse clien\u021bilor prin intermediari, aici conteaz\u0103 contactul direct \u00eentre produc\u0103tor \u0219i client. \u0218i aceasta prezint\u0103, de asemenea, noi provoc\u0103ri pentru prezen\u021ba online.<\/p>

\n

\u201e<\/em>Eliminarea comerciantului \u2018clasic\u2019 ia din nou av\u00e2nt. Tema D2C, nu \u00een sensul de m\u0103rci noi, ci \u00een sensul c\u0103 \u0219i produc\u0103torii \u2018tradi\u021bionali\u2019 se apropie din ce \u00een ce mai mult direct de clien\u021bi, cap\u0103t\u0103 o importan\u021b\u0103 tot mai mare \u0219i, ca organiza\u021bie comercial\u0103, trebuie s\u0103 \u00eemi pun din ce \u00een ce mai mult \u00eentrebarea despre propria mea valoare ad\u0103ugat\u0103. \u00cen esen\u021b\u0103, r\u0103m\u00e2ne doar calea c\u0103tre furnizorii de servicii, c\u0103tre pia\u021b\u0103 sau c\u0103tre marca proprie sau un model mixt, dar un model comercial clasic nu va mai exista \u00een c\u00e2\u021biva ani.\u201d<\/span><\/p>\nTimo Weltner, fondator \u0219i CEO al NETFORMIC<\/em><\/cite><\/blockquote>

2. Serviciu prin pl\u0103\u021bi flexibile<\/strong><\/h3>

Modul \u00een care clien\u021bii pot pl\u0103ti \u00een magazinul online are un impact esen\u021bial asupra ratei de conversie. Acest lucru a fost confirmat de mai multe studii, cum ar fi studiul ECC-Payment Vol. 25. \u00cen studiul ECC-Payment Vol. 25, aproximativ o treime dintre consumatori au declarat c\u0103 \u00ee\u0219i abandoneaz\u0103 achizi\u021bia \u00een magazinul online dac\u0103 cele mai populare 3 metode de plat\u0103 \u2013 cump\u0103rarea pe factur\u0103, PayPal \u0219i debit direct \u2013 nu sunt oferite.<\/p>

Important de men\u021bionat: \u00cen special, metodele de plat\u0103 preferate sunt foarte dependente de grupul \u021bint\u0103. Dac\u0103 comercian\u021bii doresc s\u0103 optimizeze oferta pentru magazinul lor online, ar trebui s\u0103 integreze, pe l\u00e2ng\u0103 metodele generale de top, \u0219i op\u021biunile de plat\u0103 populare \u00een r\u00e2ndul grupului lor \u021bint\u0103. Aceast\u0103 tendin\u021b\u0103 c\u0103tre o ofert\u0103 variat\u0103 de pl\u0103\u021bi nu este nou\u0103, dar r\u0103m\u00e2ne una dintre cele mai relevante.<\/p>

3. Mobile First \u2013 Desktop vine pe locul doi<\/strong><\/h3>

Tendin\u021ba comer\u021bului electronic c\u0103tre cump\u0103r\u0103turile mobile este ne\u00eentrerupt\u0103 \u0219i va c\u00e2\u0219tiga \u00een continuare importan\u021b\u0103. Deja \u00een 2021, 57 la sut\u0103 din achizi\u021biile online au fost efectuate prin smartphone<\/a>; 29 la sut\u0103 suplimentar prin tablet\u0103. \u00cen 2022, aceast\u0103 propor\u021bie ar fi trebuit s\u0103 fi crescut \u0219i mai mult. Cea mai mare grup\u0103 \u021bint\u0103 pentru comer\u021bul mobil este genera\u021bia Z. Ace\u0219tia au crescut cu smartphone-ul \u0219i prefer\u0103 s\u0103 \u00ee\u0219i fac\u0103 achizi\u021biile exact cu acesta. \u00cen grupa de v\u00e2rst\u0103 \u00eentre 16 \u0219i 29 de ani, din care face parte o parte din genera\u021bia Z, utilizarea smartphone-ului pentru cump\u0103r\u0103turile online este de 80 la sut\u0103<\/a>. \u00cen plus, genera\u021bia Y reprezint\u0103 de asemenea o grup\u0103 \u021bint\u0103 important\u0103 \u00een comer\u021bul mobil. La persoanele cu v\u00e2rste \u00eentre 30 \u0219i 49 de ani, din care face parte \u0219i genera\u021bia Y, utilizarea smartphone-ului este de 77 la sut\u0103, similar cu genera\u021bia Z.<\/p>

Ce \u00eenseamn\u0103 asta acum pentru comercian\u021bi? \u00cen primul r\u00e2nd: s\u0103 optimizeze magazinul online pentru dispozitive mobile, dac\u0103 nu au f\u0103cut-o deja. Tendin\u021ba c\u0103tre comer\u021bul mobil cre\u0219te \u2013 \u0219i nu doar din cauza genera\u021biei, ci \u0219i \u00een general. Companiile din comer\u021bul electronic care nu doresc s\u0103 piard\u0103 conversii din cauza unei experien\u021be utilizator slabe \u00een comer\u021bul mobil ar trebui, de asemenea, s\u0103 evalueze noi servicii \u0219i nevoi ale grupurilor lor \u021bint\u0103 \u00een timpul cump\u0103r\u0103turilor online mobile \u0219i s\u0103 \u00ee\u0219i adapteze constant magazinul \u00een acest sens.<\/p>

4. Comer\u021bul social<\/h3>

\u00cen fiecare an, tema comer\u021bului social c\u00e2\u0219tig\u0103 \u00een importan\u021b\u0103. \u00cen special TikTok \u0219i Instagram sunt platforme populare pentru comercian\u021bii online pentru a atrage clien\u021bi poten\u021biali. Avantajul const\u0103 \u00een faptul c\u0103 pentru a ob\u021bine o acoperire \u00een re\u021belele sociale nu este neap\u0103rat necesar un buget mare. \u00cen trecut, critica era justificat\u0103, c\u0103 un canal bun de social media \u00eembun\u0103t\u0103\u021be\u0219te semnificativ imaginea m\u0103rcii, dar nu genereaz\u0103 venituri directe, deoarece re\u021belele sociale p\u0103reau prea neserioase pentru mul\u021bi oameni pentru a-\u0219i divulga efectiv datele bancare acolo.<\/p>

Dac\u0103 ne uit\u0103m la tendin\u021bele de comer\u021b electronic de ast\u0103zi, vedem c\u0103 acest argument nu mai este valabil. De fapt, acum jum\u0103tate dintre utilizatorii de re\u021bele sociale (47%) fac cump\u0103r\u0103turi pe aceste platforme, iar 42% sunt dispu\u0219i s\u0103 \u00ee\u0219i divulge datele de card de credit acolo sau s\u0103 foloseasc\u0103 aceste date cel pu\u021bin pe aceste platforme.<\/p>

5. Realitate augmentat\u0103 (AR)<\/h3>

Realitatea augmentat\u0103 \u2013 adic\u0103 \u00eencorporarea produselor virtuale \u00een lumea real\u0103 prin intermediul camerei de smartphone sau PC \u2013 ofer\u0103 comercian\u021bilor online diverse oportunit\u0103\u021bi de a face produsele lor \u201emai tangibile\u201d pentru clien\u021bii poten\u021biali.<\/p>

Exist\u0103 deja c\u00e2\u021biva pionieri \u00een acest domeniu care au folosit cu succes conceptul. Un exemplu proeminent este IKEA, \u00een aplica\u021bia c\u0103reia clien\u021bii pot utiliza AR de ani de zile pentru a vizualiza, de exemplu, noul canapea \u00een propriul living.<\/p>

Un alt exemplu este Watchbox. Comercian\u021bii de ceasuri folosesc AR pentru a oferi clien\u021bilor posibilitatea de a proba virtual diferite dimensiuni de ceasuri. \u00cen acest fel, ei pot alege ceasul perfect \u0219i se pot asigura c\u0103 acesta arat\u0103 bine pe propriul \u00eencheietur\u0103.<\/p>

\u00cen domeniul comer\u021bului online, AR este deosebit de popular \u00een industria modei, deoarece clien\u021bii pot proba virtual hainele \u0219i astfel pot verifica potrivirea \u0219i aspectul unui articol vestimentar \u00eenainte de achizi\u021bie. Retailerul de mod\u0103 Asos, de exemplu, folose\u0219te modele simulate pe site-ul s\u0103u, pe care utilizatorii le pot \u00eembr\u0103ca cu AR. Astfel, clien\u021bii pot verifica cum arat\u0103 articolele vestimentare pe diferite tipuri de corp.<\/p>

6. Videoclipuri<\/h3>

Dac\u0103 analiz\u0103m mai atent tendin\u021bele de comer\u021b electronic din ultimii ani, devine evident c\u0103 utilizarea videoclipurilor de produs de c\u0103tre comercian\u021bi a crescut semnificativ. Fie \u00een propriul magazin online, pe platforme precum Amazon sau ca reclame video \u00een re\u021belele sociale \u2013 prezentarea produselor \u00een imagini \u00een mi\u0219care a devenit un factor esen\u021bial de v\u00e2nzare. Acest lucru se datoreaz\u0103 \u00een principal faptului c\u0103 produsele sunt v\u00e2ndute mai frecvent atunci c\u00e2nd clien\u021bii au posibilitatea de a le vedea \u00een ac\u021biune. Cump\u0103r\u0103torii ob\u021bin prin aceste videoclipuri o \u00een\u021belegere mai bun\u0103 a modului \u00een care func\u021bioneaz\u0103 \u0219i a avantajelor unui produs, ceea ce duce \u00een cele din urm\u0103 la o cre\u0219tere a disponibilit\u0103\u021bii de a cump\u0103ra. \u00cen peisajul digital de ast\u0103zi, integrarea videoclipurilor de produs de \u00eenalt\u0103 calitate a devenit, a\u0219adar, o strategie indispensabil\u0103 pentru comercian\u021bi pentru a se diferen\u021bia de concuren\u021b\u0103 \u0219i a \u00eembun\u0103t\u0103\u021bi experien\u021ba clientului.<\/p>

Concluzie: Strategiile de comer\u021b electronic trebuie s\u0103 asigure flexibilitate<\/strong><\/h2>

Privind tendin\u021bele actuale de comer\u021b electronic \u00een domeniul strategiilor, anul urm\u0103tor va necesita mai mult ca niciodat\u0103 flexibilitate. At\u00e2t \u00een ceea ce prive\u0219te canalele de distribu\u021bie, c\u00e2t \u0219i \u00een ceea ce prive\u0219te pl\u0103\u021bile. Clien\u021bii doresc s\u0103 \u00ee\u0219i poat\u0103 alege platforma prin care fac cump\u0103r\u0103turi. Fie c\u0103 este vorba de un magazin online, o pia\u021b\u0103 online, prin aplica\u021bia companiei sau, \u00een cazul comercian\u021bilor hibrizi, \u0219i magazinul fizic.<\/p>

De asemenea, \u00een ceea ce prive\u0219te pl\u0103\u021bile, clien\u021bii a\u0219teapt\u0103 o gam\u0103 larg\u0103 de op\u021biuni de plat\u0103, care sunt adaptate constant la nevoile actuale \u0219i la posibilit\u0103\u021bile tehnice. Nu \u00een ultimul r\u00e2nd, \u00een strategiile de comer\u021b electronic \u0219i pl\u0103\u021bile \u00een comer\u021bul online se aplic\u0103 principiul: Mobile first. Dac\u0103 comercian\u021bii iau \u00een considerare aceste trei aspecte \u00een strategiile lor, se preg\u0103tesc deja bine pentru viitor.<\/p>

De asemenea, comer\u021bul social, realitatea augmentat\u0103 (AR) \u0219i utilizarea videoclipurilor joac\u0103 un rol decisiv. Comer\u021bul social este \u00een cre\u0219tere pe platforme precum TikTok \u0219i Instagram, deoarece comercian\u021bii pot atrage clien\u021bi poten\u021biali f\u0103r\u0103 a fi necesar s\u0103 investeasc\u0103 un buget mare. \u00cen trecut, re\u021belele sociale erau considerate prea nesigure pentru achizi\u021bii directe, dar ast\u0103zi, deja mul\u021bi utilizatori cump\u0103r\u0103 direct prin aceste canale.<\/p>

AR ofer\u0103 comercian\u021bilor online ast\u0103zi posibilitatea de a face produsele lor experimentabile. \u00cen special \u00een industria modei, AR este popular, deoarece clien\u021bii pot proba virtual articolele vestimentare pentru a verifica potrivirea \u0219i aspectul.<\/p>

\u00cen plus, importan\u021ba videoclipurilor de produs a crescut semnificativ. Comercian\u021bii se bazeaz\u0103 din ce \u00een ce mai mult pe imagini \u00een mi\u0219care pentru a oferi clien\u021bilor posibilitatea de a vedea produsele \u00een ac\u021biune. Acest lucru \u00eembun\u0103t\u0103\u021be\u0219te \u00een\u021belegerea bunurilor \u0219i cre\u0219te disponibilitatea de a cump\u0103ra.<\/p>

\u00cen total, toate aceste tendin\u021be de comer\u021b electronic sunt indispensabile pentru comercian\u021bi pentru a concura \u0219i a optimiza experien\u021ba clientului.<\/p>

Bildnachweis: \u00a9 Dilok – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u00cen fiecare an apar noi tendin\u021be \u00een e-commerce. Fie c\u0103 este vorba despre ajustarea stocurilor din cauza penurilor de livrare, gestionarea inteligen\u021bei artificiale sau trecerea de la omni- la multicanal \u2013 peisajul e-commerce este marcat de numeroase dezvolt\u0103ri care influen\u021beaz\u0103 comercian\u021bii online \u0219i genereaz\u0103 noi impulsuri. Odat\u0103 cu apropierea sf\u00e2r\u0219itului de an, este timpul s\u0103<\/p>\n","protected":false},"author":3,"featured_media":52936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1299,1323],"tags":[],"class_list":["post-226788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comert-electronic-amp-retail-online","category-sfaturi-amp-trucuri"],"yoast_head":"\nTendin\u021be Amazon: La ce trebuie s\u0103 fie aten\u021bi comercian\u021bii<\/title>\n<meta name=\"description\" content=\"Ce tendin\u021be Amazon vor men\u021bine comercian\u021bii \u00een alert\u0103? 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