{"id":226791,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cum-pot-folosi-repricer-cand-ofer-acelasi-produs-cu-fba-si-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"cum-pot-folosi-repricer-cand-ofer-acelasi-produs-cu-fba-si-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/cum-pot-folosi-repricer-cand-ofer-acelasi-produs-cu-fba-si-fbm\/","title":{"rendered":"Cum pot folosi Repricer c\u00e2nd ofer acela\u0219i produs cu FBA \u0219i FBM?"},"content":{"rendered":"

Mul\u021bi v\u00e2nz\u0103tori de pe Amazon nu folosesc exclusiv FBA sau doar FBM<\/a>, ci combin\u0103 ambele metode de \u00eendeplinire pentru a ob\u021bine cel mai mare profit din afacerea lor. Rapid apare \u00eens\u0103 \u00eentrebarea: Cum pot folosi Repricer f\u0103r\u0103 a-mi face r\u0103u singur?<\/p>

Exact aceast\u0103 \u00eentrebare vrem s\u0103 o clarific\u0103m ast\u0103zi. Pentru aceasta, vom explica mai \u00eent\u00e2i ce \u00eenseamn\u0103 exact termenii FBA \u0219i FBM. (Prin intermediul indexului din dreapta, pute\u021bi s\u0103ri direct la sec\u021biunile mai detaliate.) Apoi, ne vom ocupa de \u00eentrebarea de ce un produs este oferit at\u00e2t cu FBA, c\u00e2t \u0219i cu FBM sau ce inten\u021bioneaz\u0103 comercian\u021bii cu aceasta. La final, vom discuta, desigur, despre consecin\u021bele utiliz\u0103rii Repricer.<\/p>

FBA, FBM, FB-cum, te rog?!<\/h2>

S\u0103 \u00eencepem cu elementele de baz\u0103. Cei care v\u00e2nd pe Amazon trebuie s\u0103 aduc\u0103 bunurile cumva la client. Comercian\u021bii pot face acest lucru fie singuri (FBM), fie pot delega \u00eentregul proces gigantului online (FBA). Aici, FB \u00eenseamn\u0103 Fulfillment By, M pentru Merchant \u0219i A pentru Amazon. Cei care nu mai \u021bin pasul \u00een acest moment sau care pur \u0219i simplu au nevoie de un suport pentru g\u00e2nduri legat de elementele de baz\u0103 ale repricing-ului, g\u0103sesc aici totul despre subiect: \u201eCe este de fapt Repricing \u0219i ce gre\u0219eli trebuie s\u0103 iau \u00een considerare?<\/a>\u201c <\/p>

De\u0219i expedierea este, f\u0103r\u0103 \u00eendoial\u0103, cea mai mare parte a \u00eendeplinirii, nu este cu mult mai mult dec\u00e2t at\u00e2t. Acestea includ \u0219i stocarea, serviciul pentru clien\u021bi \u0219i gestionarea retururilor. \u00cen timp ce \u00een cadrul FBA trimite\u021bi doar bunurile dvs. c\u0103tre centrele de logistic\u0103 ale Amazon \u0219i platforma de comer\u021b preia toate celelalte etape de acolo, \u00een cazul FBM sunte\u021bi responsabil pentru \u00eentregul proces de \u00eendeplinire.<\/p>

Avantajele \u0219i dezavantajele celor dou\u0103 variante<\/h2>

Ambele op\u021biuni de \u00eendeplinire au dreptul lor de a exista. \u00cen timp ce la FBA<\/a> pute\u021bi conta pe expertiza gigantului online, \u00een cadrul FBM trebuie s\u0103 face\u021bi totul singuri (\u0219i, eventual, s\u0103 \u00eenv\u0103\u021ba\u021bi). <\/p>

La Amazon, clientul r\u0103m\u00e2ne \u00een continuare pe primul loc \u2013 cine vrea s\u0103 c\u00e2\u0219tige Buy Box trebuie, prin urmare, s\u0103 ofere c\u0103l\u0103toria perfect\u0103 a clientului. De la expediere la serviciul pentru clien\u021bi \u0219i gestionarea retururilor, sunt multe de avut \u00een vedere! Amazon a reu\u0219it s\u0103 perfec\u021bioneze toate acestea \u00een ultimele decenii \u0219i a dezvoltat din aceast\u0103 experien\u021b\u0103 pachetul s\u0103u \u201eclien\u021bi complet mul\u021bumi\u021bi\u201d prin programul FBA. Dac\u0103 oferi\u021bi produsele dvs. prin FBM, ar trebui s\u0103 pute\u021bi face fa\u021b\u0103 cerin\u021belor ridicate.<\/p>

Sfat<\/i><\/span><\/strong><\/span>: \u00cen unele domenii, Fulfillment by Amazon este mai obi\u0219nuit dec\u00e2t \u00een altele. Examina\u021bi-v\u0103 categoria de produse \u0219i analiza\u021bi-v\u0103 concuren\u021ba. Astfel, pute\u021bi filtra cu u\u0219urin\u021b\u0103 standardul \u00een ceea ce prive\u0219te expedierea \u0219i serviciul pentru clien\u021bi pe care trebuie s\u0103-l \u00eendeplini\u021bi.<\/span><\/em><\/p><\/blockquote>

Dar nici Amazon nu este perfect \u0219i nu este preg\u0103tit pentru toate eventualit\u0103\u021bile. Dac\u0103 alege\u021bi FBA, nu pl\u0103ti\u021bi doar taxe, ci renun\u021ba\u021bi \u0219i la o parte din control. Control pe care s-ar putea s\u0103-l sim\u021bi\u021bi lipsit \u00een situa\u021bii de criz\u0103.<\/p>

De ce v\u00e2nd comercian\u021bii acela\u0219i produs prin FBA \u0219i prin FBM?<\/h2>

La \u00eenceputul pandemiei de coronavirus, Amazon a decis s\u0103 expedieze doar articole de prim\u0103 necesitate prin FBA. Comercian\u021bii care se bazau exclusiv pe program \u0219i produsele lor nu f\u0103ceau parte din categoria de prim\u0103 necesitate s-au confruntat cu o problem\u0103 enorm\u0103: bunurile lor nu mai erau livrate p\u00e2n\u0103 la noi ordine, iar clien\u021bii s-au orientat spre produsele concurente pe care le puteau primi rapid.<\/p>

Cine dorea s\u0103-\u0219i men\u021bin\u0103 afacerea, a trebuit s\u0103 reac\u021bioneze imediat. Dac\u0103 p\u00e2n\u0103 acum nu era necesar un depozit, deoarece bunurile erau livrate direct de la produc\u0103tor la Amazon, brusc a ap\u0103rut \u00eengrijorarea cu privire la modul \u00een care ar trebui stocate produsele. \u00cen plus, comercian\u021bii au trebuit s\u0103 \u00eencheie peste noapte contracte cu furnizorii de servicii de expediere, astfel \u00eenc\u00e2t pachetele s\u0103 poat\u0103 fi livrate \u0219i clien\u021bilor.<\/p>

Dar nu trebuie s\u0103 fie neap\u0103rat urm\u0103toarea pandemie, chiar \u0219i o grev\u0103 \u00een centrele de logistic\u0103 Amazon poate duce la \u00eent\u00e2rzieri semnificative \u00een livrare pentru FBA \u0219i poate \u00eempinge cump\u0103r\u0103torii \u00een bra\u021bele concuren\u021bilor lor. \u00cen acela\u0219i timp, algoritmul prefer\u0103 produsele FBA pentru Buy Box, deoarece locul dorit \u00een c\u00e2mpul co\u0219ului de cump\u0103r\u0103turi este ob\u021binut de oferta care poate oferi clientului cel mai bun serviciu posibil.<\/p>

\u00cen plus, pot ap\u0103rea probleme neprev\u0103zute, cum ar fi grevile, \u0219i \u00een depozitul propriu al comerciantului. A\u0219adar, utilizarea FBA \u0219i FBM \u00eemparte riscul \u0219i v\u0103 ofer\u0103 o op\u021biune de rezerv\u0103 \u00een caz de nevoie.<\/p>

Cum folosesc SELLERLOGIC Repricer, c\u00e2nd expediez un produs at\u00e2t prin FBA, c\u00e2t \u0219i prin FBM?<\/h2>

Dac\u0103 alege\u021bi un astfel de model de afaceri, pute\u021bi, desigur, s\u0103 folosi\u021bi SELLERLOGIC Repricer<\/a>. \u00cen acest caz, ambele oferte pot fi optimizate \u00een mod egal pentru Buy Box.<\/p>

S\u0103 lu\u0103m ca exemplu Kraken AG. Ace\u0219tia v\u00e2nd ochelari de scufundare cu ASIN B01XYZJL. Pentru aceasta, au dou\u0103 oferte, una cu FBM \u0219i una cu FBA. Listingul FBM are SKU 1234, iar listingul FBA are SKU 5678. Kraken AG poate acum s\u0103 \u00eenregistreze ambele SKU-uri cu aceea\u0219i ASIN \u00een contul s\u0103u de client. \u00cen acest proces, ambele oferte pot fi atribuite aceea\u0219i strategie sau strategii diferite.<\/p>

Cele mai bune practici<\/h3>

Pute\u021bi alege strategia Buy Box pentru ambele produse. C\u00e2nd oferi\u021bi produsele dvs. prin FBA \u0219i FBM, Repricer va prefera automat oferta FBA. Oferta FBM va urma imediat, at\u00e2ta timp c\u00e2t nu utiliza\u021bi mai mult de aceste dou\u0103 oferte \u00een aceea\u0219i stare.<\/p>

\u00cen plus, este recomandat s\u0103 stabili\u021bi acelea\u0219i limite de pre\u021b \u2013 adic\u0103 pre\u021buri maxime \u0219i minime \u2013 \u00een ambele cazuri.<\/p>

\u0218ansele de c\u00e2\u0219tig depind acum de faptul dac\u0103 produsul cu ASIN-ul corespunz\u0103tor poate fi expediat \u0219i prin FBA, deoarece produsele FBA sunt preferate pentru Buy Box. Dar acest lucru nu \u00eenseamn\u0103 c\u0103 listingul FBM nu are nicio \u0219ans\u0103. Acesta trebuie uneori s\u0103 fie pur \u0219i simplu mult mai ieftin.<\/p>

Cu toate acestea, \u00een astfel de cazuri, este esen\u021bial s\u0103 discuta\u021bi procedura cu SELLERLOGIC serviciul pentru clien\u021bi \u0219i s\u0103 analiza\u021bi posibilele consecin\u021be pe baza unei ASIN de exemplu.<\/p>

Concluzie: Repricing la FBA \u0219i FBM<\/h2>

Pentru a reduce riscul, este cu siguran\u021b\u0103 o idee bun\u0103 s\u0103 lista\u021bi acela\u0219i produs o dat\u0103 cu FBA \u0219i o dat\u0103 cu FBM \u2013 at\u00e2ta timp c\u00e2t dispune\u021bi de capacit\u0103\u021bile corespunz\u0103toare de \u00eendeplinire \u0219i stocare.<\/p>

Desigur, \u00een acest caz este posibil s\u0103 utiliza\u021bi eficient SELLERLOGIC Repricer, deoarece acesta se adapteaz\u0103 nevoilor v\u00e2nz\u0103torilor Amazon \u0219i ofer\u0103 mult spa\u021biu pentru decizii diferite.<\/p>

Cu toate acestea, \u00een astfel de cazuri, ar trebui s\u0103 se clarifice procedura cu echipa de succes al clien\u021bilor, astfel \u00eenc\u00e2t toate eventualit\u0103\u021bile s\u0103 poat\u0103 fi luate \u00een considerare din timp.<\/p>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mul\u021bi v\u00e2nz\u0103tori de pe Amazon nu folosesc exclusiv FBA sau doar FBM, ci combin\u0103 ambele metode de \u00eendeplinire pentru a ob\u021bine cel mai mare profit din afacerea lor. Rapid apare \u00eens\u0103 \u00eentrebarea: Cum pot folosi Repricer f\u0103r\u0103 a-mi face r\u0103u singur? Exact aceast\u0103 \u00eentrebare vrem s\u0103 o clarific\u0103m ast\u0103zi. Pentru aceasta, vom explica mai \u00eent\u00e2i<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1305,1323],"tags":[],"class_list":["post-226791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indeplinire-de-catre-amazon","category-sfaturi-amp-trucuri"],"yoast_head":"\nRepricer utilizare optim\u0103: Acela\u0219i produs prin FBM + FBA<\/title>\n<meta name=\"description\" content=\"Cum poate cineva s\u0103 foloseasc\u0103 optim un Repricer c\u00e2nd comercian\u021bii ofer\u0103 acela\u0219i produs cu FBA \u0219i FBM? 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