{"id":226797,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/expertul-in-comert-electronic-jens-armbrecht-intr-un-interviu-avantajele-programului-de-vanzatori-amazon\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"expertul-in-comert-electronic-jens-armbrecht-intr-un-interviu-avantajele-programului-de-vanzatori-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/expertul-in-comert-electronic-jens-armbrecht-intr-un-interviu-avantajele-programului-de-vanzatori-amazon\/","title":{"rendered":"Expertul \u00een comer\u021b electronic Jens Armbrecht \u00eentr-un interviu: Avantajele programului de v\u00e2nz\u0103tori Amazon"},"content":{"rendered":"

V\u00e2nz\u0103torii Amazon pot vinde produsele lor nu doar ca V\u00e2nz\u0103tori, ci \u0219i ca V\u00e2nz\u0103tori<\/a>. Aceasta \u00eenseamn\u0103 c\u0103 nu v\u00e2nd direct c\u0103tre clien\u021bii finali, ci devin furnizori pentru Amazon. Se creeaz\u0103 o afacere clasic\u0103 B2B cu gigantul online.<\/p>

\u00cen multe forumuri se g\u0103sesc \u00eens\u0103 v\u00e2nz\u0103tori sup\u0103ra\u021bi care raporteaz\u0103 dificult\u0103\u021bi cu programul. De asemenea, pare c\u0103 din ce \u00een ce mai multe con\u021binuturi, care erau rezervate ini\u021bial v\u00e2nz\u0103torilor, sunt deblocate pentru v\u00e2nz\u0103tori. Care sunt, a\u0219adar, avantajele programului pentru v\u00e2nz\u0103tori?<\/p>

Gigantul online se men\u021bine mai degrab\u0103 rezervat cu informa\u021biile legate de program. Numai \u00een Vendor Central comercian\u021bii afl\u0103 mai multe. Pentru aceasta, este necesar\u0103 o \u00eenregistrare ca V\u00e2nz\u0103tor.<\/p>

De aceea, am discutat cu Jens Armbrecht, expert \u00een comer\u021b electronic \u0219i fondator al Shopvires<\/a>, despre avantajele programului pentru v\u00e2nz\u0103tori.<\/p>

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Expertul \u00een comer\u021bul electronic \u0219i fondatorul Shopvires este activ \u00een comer\u021bul online de 17 ani \u0219i se ocup\u0103 cu pasiune de dezvoltarea \u0219i extinderea afacerilor. Cu Shopvires, el consiliaz\u0103 companiile \u00een probleme legate de comer\u021bul electronic. O mare parte din afacere const\u0103 \u00een consultan\u021ba pentru vendorii deja \u00eenregistra\u021bi \u0219i cei care doresc s\u0103 devin\u0103 vendorii.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Pare c\u0103 Seller Central \u0219i Vendor Central se apropie tot mai mult. Ce avantaje vede\u021bi \u00een programul pentru vendorii \u00een compara\u021bie cu Seller Central?<\/strong><\/p>

Jens Armbrecht: \u201e\u00cen primul r\u00e2nd, trebuie s\u0103 avem \u00een vedere pentru cine este destinat programul pentru vendorii. Cei mai mul\u021bi vendorii sunt produc\u0103torii de produse, pe care \u00eei v\u00e2nd direct c\u0103tre Amazon.
Chiar dac\u0103 v\u00e2nz\u0103torii \u0219i vendorii se apropie tot mai mult \u00een ceea ce prive\u0219te \u201efunc\u021bionalit\u0103\u021bile\u201d, cum ar fi A+ Content, programul pentru vendorii va r\u0103m\u00e2ne totu\u0219i atractiv pentru produc\u0103tori.
Exist\u0103 un motiv foarte simplu pentru aceasta: Mul\u021bi produc\u0103tori mai mari nu pot sau nu doresc din diverse motive s\u0103 v\u00e2nd\u0103 direct c\u0103tre clien\u021bi finali \u0219i au nevoie, prin urmare, de cineva ca Amazon.<\/p>

SELLERLOGIC: Cui a\u021bi recomanda o trecere de la Seller la Vendor? A\u021bi recomanda, de asemenea, unor vendorii s\u0103 treac\u0103 \u00een programul Seller?<\/strong><\/p>

Jens Armbrecht: \u201eNu se poate r\u0103spunde at\u00e2t de general. \u00cen cele mai multe cazuri, o strategie hibrid\u0103 are mai mult sens, adic\u0103 s\u0103 fii at\u00e2t vendor, c\u00e2t \u0219i seller.
Aici ar trebui s\u0103 \u0219tii foarte bine ce vrei, pe de o parte, \u0219i ce po\u021bi, pe de alt\u0103 parte.\u201d<\/p>

SELLERLOGIC: \u00cen multe forumuri exist\u0103 pl\u00e2ngeri c\u0103 costurile pentru programul vendorilor sunt foarte opace, cum ar fi suplimentele pentru costurile publicitare. Cunoa\u0219te\u021bi aceast\u0103 problem\u0103? Ce a\u021bi recomanda celor afecta\u021bi?<\/strong><\/p>

Jens Armbrecht: \u201eDa, \u00eentr-adev\u0103r, aud \u0219i eu din c\u00e2nd \u00een c\u00e2nd. Totu\u0219i, nu este deloc opac. O privire \u00een Vendor Central \u0219i po\u021bi vedea de ce ai pl\u0103tit anumite \u201epenaliz\u0103ri\u201d.
Desigur, exist\u0103 \u0219i provoc\u0103ri reale, cum ar fi programul SIOC – dar \u00een 90% din cazuri, problema este la vendor, deoarece acesta nu \u00ee\u0219i controleaz\u0103 procesele.\u201d<\/p>

SIOC este o metod\u0103 pe care Amazon o folose\u0219te pentru a ambala produsele pentru clien\u021bi. \u00cen acest proces, gigantul online se asigur\u0103 c\u0103 produce c\u00e2t mai pu\u021bin de\u0219eu de ambalaj.<\/span><\/p><\/blockquote>

Cerin\u021bele Amazon sunt \u00eentr-adev\u0103r foarte ridicate, dar fiecare vendor \u0219tie acest lucru dinainte – cel pu\u021bin, dac\u0103 s-a informat corect \u0219i nu a avut doar semnele dolarului \u00een ochi.
Un sfat clar: Fiecare ar trebui s\u0103 se consulte extern \u00eenainte, de exemplu, prin noi, pentru a avea la final o evaluare neutr\u0103 dac\u0103 poate \u00eendeplini cerin\u021bele \u0219i pentru a evita ca proiectul s\u0103 devin\u0103 o fund\u0103tur\u0103.\u201d<\/p>

SELLERLOGIC: Cu c\u00e2\u021biva ani \u00een urm\u0103, unul dintre argumentele pentru Vendor Central era accesul la formatele publicitare extinse, cum ar fi A+ Content \u0219i Amazon Vine. Acestea sunt acum accesibile \u0219i pentru v\u00e2nz\u0103tori. Mai merit\u0103 atunci un statut de vendor?<\/strong><\/p>

Jens Armbrecht: \u201eDa, deoarece \u00een special produc\u0103torii mai mari nu au nicio posibilitate de a trimite un articol cu o factur\u0103 c\u0103tre un client final, va fi necesar \u00een continuare programul pentru vendorii.
To\u021bi produc\u0103torii \/ vendorii ar trebui s\u0103 reconsidere acest lucru \u00een principiu sau s\u0103 se organizeze diferit, pentru a fi mai agili \u0219i a nu depinde at\u00e2t de mult de un singur client (ceea ce altceva este Amazon \u00een programul vendorilor). De asemenea, ne oferim cu pl\u0103cere sprijinul \u0219i eviden\u021biem avantajele \u0219i dezavantajele corespunz\u0103toare.\u201d<\/p>

\"Expert<\/figure><\/div>

SELLERLOGIC: Un alt avantaj, care este men\u021bionat \u00een multe posturi de blog, este c\u0103 vendorii nu trebuie s\u0103 se mai ocupe de logistic\u0103 \u0219i suport pentru clien\u021bi. Acest avantaj \u00eel au \u0219i comercian\u021bii FBA. \u00cen ce constau diferen\u021bele dintre sisteme \u00een aceast\u0103 privin\u021b\u0103?<\/strong><\/p>

Jens Armbrecht: \u201eNu este at\u00e2t de simplu de comparat. Da, \u00een principiu, Amazon (\u00eentr-o oarecare m\u0103sur\u0103) preia suportul pentru clien\u021bi atunci c\u00e2nd folose\u0219ti FBA.
Cu toate acestea, trebuie emis\u0103 o factur\u0103 pentru fiecare comand\u0103. Desigur, acest lucru se poate face acum \u0219i prin Amazon, dar \u00een special produc\u0103torii mai mari au o problem\u0103 cu asta.
Dac\u0103 un contract pentru vendorii este negociat corespunz\u0103tor, nu exist\u0103 retururi, deci acesta este un alt punct de care nu trebuie s\u0103 m\u0103 ocup ca produc\u0103tor.
O afacere de vendor poate fi o afacere B2B clasic\u0103, chiar dac\u0103 exist\u0103 cu siguran\u021b\u0103 c\u00e2teva capcane.\u201d<\/p>

\u00a0SELLERLOGIC: Exist\u0103 anun\u021buri despre alte avantaje pentru vendorii, care s\u0103 r\u0103m\u00e2n\u0103 rezervate acestora \u0219i s\u0103 nu fie deschise pentru v\u00e2nz\u0103tori?<\/strong><\/p>

Jens Armbrecht: \u201eAm auzit \u00eentr-adev\u0103r un lucru sau dou\u0103, dar nu pot spune \u00eenc\u0103 nimic despre asta.\u201d<\/p>

SELLERLOGIC: V\u0103 mul\u021bumesc!<\/strong><\/p>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

V\u00e2nz\u0103torii Amazon pot vinde produsele lor nu doar ca V\u00e2nz\u0103tori, ci \u0219i ca V\u00e2nz\u0103tori. Aceasta \u00eenseamn\u0103 c\u0103 nu v\u00e2nd direct c\u0103tre clien\u021bii finali, ci devin furnizori pentru Amazon. Se creeaz\u0103 o afacere clasic\u0103 B2B cu gigantul online. \u00cen multe forumuri se g\u0103sesc \u00eens\u0103 v\u00e2nz\u0103tori sup\u0103ra\u021bi care raporteaz\u0103 dificult\u0103\u021bi cu programul. De asemenea, pare c\u0103 din<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323],"tags":[],"class_list":["post-226797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri"],"yoast_head":"\nJens Armbrecht \u00eentr-un interviu: Avantajele programului pentru vendorii<\/title>\n<meta name=\"description\" content=\"Este programul pentru vendorii Amazon rentabil? 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