{"id":226818,"date":"2020-02-20T15:43:00","date_gmt":"2020-02-20T15:43:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/"},"modified":"2020-02-20T15:43:00","modified_gmt":"2020-02-20T15:43:00","slug":"vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/","title":{"rendered":"Vinde interna\u021bional cu Amazon FBA? Un articol de guest de expertul Micha Augstein"},"content":{"rendered":"

Cine de\u021bine un magazin online \u0219tie c\u00e2t\u0103 for\u021b\u0103 de munc\u0103, timp \u0219i c\u00e2te procese complexe sunt implicate. Dac\u0103 se face pasul c\u0103tre str\u0103in\u0103tate, apar provoc\u0103ri \u0219i mai mari. Din acest motiv, mul\u021bi comercian\u021bi aleg s\u0103 colaboreze cu pie\u021be online deja stabilite, cum ar fi eBay sau Amazon, \u0219i s\u0103 utilizeze servicii care dep\u0103\u0219esc pur \u0219i simplu infrastructura virtual\u0103. Un astfel de exemplu este \u201eFulfillment by Amazon\u201d, pe scurt FBA sau Amazon FBA. V\u00e2nzarea interna\u021bional\u0103 ar trebui s\u0103 devin\u0103 astfel mai simpl\u0103.<\/p>

Serviciul, care \u00een aceast\u0103 \u021bar\u0103 este cunoscut \u0219i sub denumirea de \u201eExpediere prin Amazon\u201d, atrage cu multe avantaje: mul\u021bi clien\u021bi noi, satisfac\u021bie \u00een cre\u0219tere a consumatorilor \u0219i o gestionare simpl\u0103. Ce se afl\u0103 \u00een spatele acestuia? Ofer\u0103 FBA \u00eentr-adev\u0103r doar avantaje pentru operatorii de magazine<\/a> \u0219i este acest serviciu potrivit pentru orice comerciant sau marc\u0103? Un r\u0103spuns clar este Nu \u2013 acest lucru trebuie men\u021bionat de la bun \u00eenceput.<\/p>

Despre autor<\/strong><\/p>

Micha Augstein este fondator \u0219i director general la PARCEL.ONE, furnizorul de servicii logistice pentru comer\u021bul online transfrontalier. <\/strong>Din 2006, el investe\u0219te \u00een diverse solu\u021bii logistice \u0219i dezvolt\u0103 afaceri. \u00cenainte, a lucrat \u00een comer\u021bul angro pentru diferite m\u0103rci de mod\u0103.<\/p><\/blockquote><\/div><\/div>

Comercian\u021bii trebuie s\u0103 \u021bin\u0103 pasul cu globalizarea<\/h2>

\u00cen primul r\u00e2nd, pentru clien\u021bi este important s\u0103 comande de la un magazin care este de \u00eencredere, care livreaz\u0103 produsele dorite rapid \u0219i care este, de asemenea, ieftin. Livrarea din \u021bar\u0103 sau din str\u0103in\u0103tate nu conteaz\u0103 ini\u021bial. Acest lucru se aplic\u0103 \u0219i atunci c\u00e2nd comercian\u021bii v\u00e2nd interna\u021bional, prin Amazon sau alte canale.<\/p>

O dezvoltare care ofer\u0103 poten\u021biale uria\u0219e, dar care reprezint\u0103 \u0219i mari provoc\u0103ri pentru comercian\u021bii online. Accesarea de noi pie\u021be \u2013 dincolo de grani\u021bele na\u021bionale \u2013 deschide noi oportunit\u0103\u021bi de v\u00e2nzare \u0219i este un must \u00een vremuri de interna\u021bionalizare \u00een cre\u0219tere, dac\u0103 se dore\u0219te s\u0103 se supravie\u021buiasc\u0103 \u0219i s\u0103 se creasc\u0103 pe termen lung.<\/p>

\u00cen special pentru \u201e\u00eencep\u0103tori\u201d pe pia\u021ba interna\u021bional\u0103, pie\u021bele online mari precum eBay sau Amazon ofer\u0103, desigur, o bun\u0103 vizibilitate pentru clien\u021bii din \u00eentreaga lume. \u0218i, \u00een plus, oferte atractive pentru a facilita intrarea \u00een comer\u021bul electronic transfrontalier. Aceste aspecte sunt \u00een favoarea Amazon \u0219i FBA, \u00een m\u0103sura \u00een care v\u00e2nzarea interna\u021bional\u0103 este o op\u021biune de baz\u0103.<\/p>

Fulfillment by Amazon \u2013 ce este, de fapt?<\/h3>

G\u00e2ndul de baz\u0103 care st\u0103 la baza acestei oferte este, mai \u00eent\u00e2i, atractiv pentru fiecare comerciant online: operatorii de magazin \u00ee\u0219i pot automatiza \u00eentregul proces foarte simplu, externaliz\u00e2ndu-l \u0219i concentr\u00e2ndu-se din nou pe activitatea principal\u0103 \u0219i dezvoltarea efectiv\u0103 a afacerii. Asta \u00eenseamn\u0103: ei \u00eencredin\u021beaz\u0103 procesul de comand\u0103, precum \u0219i ambalarea \u0219i expedierea, gestionarea retururilor \u0219i chiar asisten\u021ba pentru clien\u021bi \u0219i facturarea \u2013 adic\u0103 practic tot ce cost\u0103 mult timp, spa\u021biu \u0219i for\u021b\u0103 de munc\u0103 \u2013 \u00een m\u00e2inile Amazon.<\/p>

Obstacolele pentru utilizarea livr\u0103rii paneuropene sunt reduse: pentru aceasta, bunurile din orice categorie de produse sunt trimise la centrele de logistic\u0103 ale gigantului online, care sunt distribuite \u00een \u00eentreaga lume. Produsele sunt depozitate acolo \u0219i a\u0219teapt\u0103 s\u0103 fie v\u00e2ndute. \u00centreb\u0103rile clien\u021bilor sunt r\u0103spunse de Amazon \u00een limba na\u021bional\u0103 respectiv\u0103. A\u0219adar, un pachet complet f\u0103r\u0103 griji, pentru care contul de v\u00e2nz\u0103tor este, desigur, supus unor taxe de v\u00e2nzare corespunz\u0103toare, dar care ofer\u0103 totu\u0219i multe avantaje.<\/p>

Asta ave\u021bi ca comerciant online de la FBA<\/h2>
\"Este<\/figure><\/div>

\u00cen primul r\u00e2nd, un astfel de fulfillment faciliteaz\u0103 intrarea \u00een comer\u021bul online sau \u00een noi canale de distribu\u021bie per se \u2013 \u00een plus, ofer\u0103 un \u00eenceput simplu \u00een afacerea interna\u021bional\u0103. Comercian\u021bii utilizeaz\u0103 infrastructura stabilit\u0103 Amazon FBA pentru a vinde interna\u021bional \u0219i nu trebuie s\u0103 se ocupe de particularit\u0103\u021bile lingvistice \u0219i sociale, nici s\u0103 se confrunte cu furnizorii de logistic\u0103 \u0219i tarifele acestora. F\u0103r\u0103 un efort personal \u0219i temporal mare, vizibilitatea propriilor produse pe o pia\u021b\u0103 cu un trafic ridicat, care se bucur\u0103 de o num\u0103r uria\u0219 de clien\u021bi la nivel mondial, poate fi crescut\u0103 \u2013 vizibil \u0219i prin num\u0103rul \u00een cre\u0219tere al clien\u021bilor Prime \u00een ultimii ani.<\/p>

Aceast\u0103 grup\u0103 \u021bint\u0103 cu putere de cump\u0103rare \u2013 cu peste 100 de milioane de abonamente la nivel mondial (\u00een 2018) \u2013 nu doar c\u0103 petrece semnificativ mai mult timp pe Amazon, dar are \u0219i co\u0219uri de cump\u0103r\u0103turi mai scumpe. O mare parte din ace\u0219ti clien\u021bi filtreaz\u0103 c\u0103utarea direct dup\u0103 oferte exclusiv Prime, care promit livrarea prin Amazon \u0219i un timp de livrare de doar una p\u00e2n\u0103 la dou\u0103 zile. Comercian\u021bii care nu au acest etichet\u0103 nu apar deloc \u00een lista de rezultate. Acesta este, de asemenea, un motiv pentru care mul\u021bi v\u00e2nz\u0103tori utilizeaz\u0103 \u201eFulfillment by Amazon\u201d. Pentru c\u0103, astfel, produsul lor prime\u0219te automat un etichet\u0103 Prime \u0219i este favorizat la plasarea \u00een Buy Box.<\/p>

Pe l\u00e2ng\u0103 aceasta, comercian\u021bii beneficiaz\u0103 \u0219i de gestionarea de obicei f\u0103r\u0103 probleme a c\u0103l\u0103toriei clientului, atunci c\u00e2nd v\u00e2nd interna\u021bional prin Amazon FBA. Timpurile de livrare fiabile \u0219i scurte \u2013 de obicei \u00een termen de o zi \u2013 \u0219i un management rapid \u0219i simplu al retururilor nu mai sunt doar o bun\u0103 practic\u0103 pentru clien\u021bii online, ci standardul dorit. \u00cen acest context, recenziile bune sunt un motor de v\u00e2nz\u0103ri de neglijat \u0219i un argument conving\u0103tor \u00een atragerea de clien\u021bi noi.<\/p>

\u00cen plus, gigantul online este prezent \u00een numeroase \u021b\u0103ri din \u00eentreaga lume cu o platform\u0103 local\u0103 \u0219i ofer\u0103 astfel posibilitatea de a oferi bunuri specific pentru fiecare \u021bar\u0103 conform aceluia\u0219i model de succes.<\/p>

Amazon.com genereaz\u0103 de \u0219ase ori mai mult venit dec\u00e2t site-ul german.<\/h4>

\u00cen Germania, Amazon este platforma de cump\u0103r\u0103turi nr. 1, f\u0103r\u0103 \u00eendoial\u0103. Dar pia\u021ba din SUA ofer\u0103 un poten\u021bial mult mai mare<\/a>. Prin amazon.com, gigantul online genereaz\u0103 de \u0219ase ori mai mult venit. Comparativ cu site-urile franceze, italiene \u0219i spaniole, platforma american\u0103 ob\u021bine chiar o frecven\u021b\u0103 de zece p\u00e2n\u0103 la dou\u0103zeci de ori mai mare \u0219i mult mai multe comenzi.<\/p>

Dezvoltarea de noi pie\u021be de desfacere prin paginile de magazin ale Amazon \u00een Europa, dar mai ales \u0219i \u00een SUA, ofer\u0103 a\u0219adar nu doar pentru \u201e\u00eencep\u0103torii\u201d interna\u021bionali un poten\u021bial uria\u0219 \u00een ceea ce prive\u0219te venitul \u0219i clien\u021bii noi. \u0218i la fel cum nu trebuie s\u0103 te ocupi de logistic\u0103 pentru comenzile Amazon, livrarea bunurilor germane \u00een depozitul FBA este posibil\u0103 f\u0103r\u0103 un efort mare. Furnizori precum Parcel.One<\/a> preiau, de exemplu, logistica \u0219i expedierea \u0219i sunt foarte familiariza\u021bi cu cerin\u021bele specifice fiec\u0103rei \u021b\u0103ri.<\/p>

Pentru comercian\u021bi, acest lucru aduce mari avantaje: diferitele expedieri cu destina\u021bii \u00een Europa \u0219i peste m\u0103ri sunt \u00eempachetate \u00eentr-o singur\u0103 unitate de marf\u0103, trimise la o adres\u0103 de colectare \u0219i apoi rutarea este predat\u0103 expertului \u00een logistic\u0103. Parcel.One se ocup\u0103 de preg\u0103tirea comenzilor, respectarea cerin\u021belor vamale \u0219i livrarea just-in-time \u2013 \u0219i trimite bunurile prin intermediul furnizorilor de servicii de expediere locali de \u00eencredere c\u0103tre clientul final sau chiar c\u0103tre depozitele Amazon. \u00cen acest proces, expedierile mai multor clien\u021bi sunt consolidate, astfel \u00eenc\u00e2t expedierea devine mai ieftin\u0103 datorit\u0103 discounturilor de volum.<\/p>

Prin FBA, comercian\u021bii \u00ee\u0219i pierd poten\u021bialul de marketing<\/h3>
\"Minunata<\/figure><\/div>

\u00cen ciuda tuturor avantajelor pentru operatorii de magazine care utilizeaz\u0103 Amazon FBA pentru a vinde interna\u021bional, acest serviciu nu este alegerea potrivit\u0103 pentru to\u021bi comercian\u021bii sau m\u0103rci.<\/p>

Deoarece costurile de depozitare sunt definite prin durata \u0219i suprafa\u021ba, comercian\u021bii ar trebui s\u0103 c\u00e2nt\u0103reasc\u0103 \u00een special pentru produsele mari \u0219i voluminoase dac\u0103 merit\u0103 \u2013 mai ales atunci c\u00e2nd nu este vorba despre bunuri cu rota\u021bie rapid\u0103. De asemenea, atunci c\u00e2nd este necesar\u0103 o consultan\u021b\u0103 pentru clien\u021bi, v\u00e2nz\u0103rile ar trebui gestionate independent.<\/p>

Comercian\u021bii ar trebui s\u0103 fie con\u0219tien\u021bi c\u0103, prin FBA, se pierde un poten\u021bial valoros de marketing. Deoarece construirea unei clientele fidela \u2013 acest lucru se reu\u0219e\u0219te doar cu propriul magazin online. Clien\u021bii Amazon percep de obicei doar Amazon ca v\u00e2nz\u0103tor \u0219i nu comerciantul care se afl\u0103 \u00een spate. Clien\u021bii \u00eenregistreaz\u0103 logo-ul \u0219i designul site-ului Amazon \u00een timpul procesului de comand\u0103, primesc produsele \u00eentr-un ambalaj branduit Amazon \u0219i discut\u0103 cu serviciul de asisten\u021b\u0103 pentru clien\u021bi Amazon \u00een caz de \u00eentreb\u0103ri sau dificult\u0103\u021bi. Dac\u0103 comercian\u021bii v\u00e2nd, de exemplu, un produs ecologic<\/a>, nu au posibilitatea de a alege un ambalaj con\u0219tient climatic neutru. M\u00e2inile comerciantului sunt legate \u00een ceea ce prive\u0219te op\u021biunile de expediere \u0219i gestionarea retururilor.<\/p>

Exist\u0103 \u00eens\u0103 un alt dezavantaj pentru to\u021bi comercian\u021bii care v\u00e2nd interna\u021bional prin Amazon FBA: gigantul E-Commerce accept\u0103 practic orice produs returnat, f\u0103r\u0103 a-l verifica mai atent. \u00cen spatele acestui lucru se afl\u0103 orientarea puternic\u0103 c\u0103tre clien\u021bi a gigantului online \u0219i, desigur, evitarea unei sarcini organiza\u021bionale cople\u0219itoare. Cu toate acestea: pentru comerciant, acest lucru poate deveni destul de costisitor. De exemplu, c\u00e2nd produse electrice de calitate, dar eventual doar u\u0219or deteriorate, sunt pur \u0219i simplu distruse. Dac\u0103, de exemplu, exist\u0103 \u00eent\u00e2rzieri \u00een livrare \u0219i comerciantul are nevoie de produsele sale din depozitul Amazon, bunurile trebuie mai \u00eent\u00e2i s\u0103 fie reaprovisionate. Acest lucru cost\u0103 timp \u0219i bani.<\/p>

Pe scurt: Magazinul dumneavoastr\u0103 online, regulile dumneavoastr\u0103! Cu FBA, se pred\u0103 controlul asupra stocului de bunuri, gestionarea retururilor, condi\u021biile de livrare \u0219i, de asemenea, mediul de v\u00e2nzare. Produsul propriu se prezint\u0103 clientului Amazon direct l\u00e2ng\u0103 produsul concurent \u0219i se afl\u0103 \u00eentr-o competi\u021bie de pre\u021b imediat\u0103 \u2013 nu doar fa\u021b\u0103 de produsele interne, ci \u0219i fa\u021b\u0103 de cele externe. A\u0219adar, concuren\u021ba este mare.<\/p>

\u201eFulfillment by Amazon\u201c \u2013 s\u0103 facem sau s\u0103 nu facem?<\/strong><\/p>

\u00cen concluzie, \u201eFulfillment by Amazon\u201d \u2013 \u00een ciuda unor dezavantaje \u2013 ofer\u0103 o bun\u0103 oportunitate pentru comercian\u021bi de a dezvolta noi pie\u021be, de a se extinde \u0219i de a deveni interna\u021bionali. Deoarece prin Amazon FBA comercian\u021bii pot vinde \u00een \u00eentreaga Europ\u0103 \u0219i interna\u021bional. F\u0103r\u0103 un efort mare de for\u021b\u0103 de munc\u0103, spa\u021biu de depozitare \u0219i timp, pot prezenta m\u0103rci unei audien\u021be interna\u021bionale pe o pia\u021b\u0103 gigantic\u0103. \u00cen special platforma Amazon din SUA ofer\u0103 un mare poten\u021bial de v\u00e2nzare, av\u00e2nd un venit de \u0219ase ori mai mare \u0219i o frecven\u021b\u0103 puternic\u0103.<\/p>

Programul FBA nu este potrivit dac\u0103 se dore\u0219te construirea unei clientele fidela \u0219i \u00eembun\u0103t\u0103\u021birea rela\u021biei cu clien\u021bii \u2013 \u00een plus, ca comerciant, se pred\u0103 poten\u021bialul de marketing furnizorului de servicii. Astfel, pentru mul\u021bi, dar nu pentru to\u021bi comercian\u021bii, este logic s\u0103 v\u00e2nd\u0103 interna\u021bional prin Amazon FBA.<\/p>

PARCEL.ONE<\/a> este un furnizor de servicii logistice specializat \u00een comer\u021bul online transfrontalier. Startup-ul permite comercian\u021bilor online s\u0103 \u00ee\u0219i reduc\u0103 semnificativ costurile pentru expedierile \u00een str\u0103in\u0103tate, prin consolidarea tuturor expedierilor, indiferent de \u021bara de destina\u021bie, \u0219i alegerea furnizorului ideal pentru fiecare expediere \u00een parte. \u00cen plus, efortul de pe partea comerciantului scade considerabil, deoarece PARCEL.ONE ac\u021bioneaz\u0103 ca partener contractual unic pentru toate pie\u021bele \u2013 cu un etichet\u0103 unificat\u0103 \u0219i urm\u0103rire continu\u0103.<\/p><\/blockquote>

Credite pentru imagini \u00een ordinea imaginilor: \u00a9 FrankBoston \u2013 stock.adobe.com \/ \u00a9 Parcel.One \/ \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Cine de\u021bine un magazin online \u0219tie c\u00e2t\u0103 for\u021b\u0103 de munc\u0103, timp \u0219i c\u00e2te procese complexe sunt implicate. Dac\u0103 se face pasul c\u0103tre str\u0103in\u0103tate, apar provoc\u0103ri \u0219i mai mari. Din acest motiv, mul\u021bi comercian\u021bi aleg s\u0103 colaboreze cu pie\u021be online deja stabilite, cum ar fi eBay sau Amazon, \u0219i s\u0103 utilizeze servicii care dep\u0103\u0219esc pur \u0219i<\/p>\n","protected":false},"author":3,"featured_media":2169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1305,1311],"tags":[],"class_list":["post-226818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indeplinire-de-catre-amazon","category-vanzarea-pe-amazon"],"yoast_head":"\nV\u00e2nzarea interna\u021bional\u0103 prin Amazon FBA \u2013 Cum func\u021bioneaz\u0103?<\/title>\n<meta name=\"description\" content=\"Ce poate face Amazon FBA \u00een ceea ce prive\u0219te v\u00e2nzarea interna\u021bional\u0103? Aici ve\u021bi \u00eenv\u0103\u021ba despre avantajele \u0219i dezavantajele FBA \u00een contextul interna\u021bionaliz\u0103rii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e2nzarea interna\u021bional\u0103 prin Amazon FBA \u2013 Cum func\u021bioneaz\u0103?\" \/>\n<meta property=\"og:description\" content=\"Ce poate face Amazon FBA \u00een ceea ce prive\u0219te v\u00e2nzarea interna\u021bional\u0103? Aici ve\u021bi \u00eenv\u0103\u021ba despre avantajele \u0219i dezavantajele FBA \u00een contextul interna\u021bionaliz\u0103rii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T15:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Vinde interna\u021bional cu Amazon FBA? Un articol de guest de expertul Micha Augstein\",\"datePublished\":\"2020-02-20T15:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/\"},\"wordCount\":1935,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"articleSection\":[\"\u00cendeplinire de c\u0103tre Amazon\",\"V\u00e2nzarea pe Amazon\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/\",\"name\":\"V\u00e2nzarea interna\u021bional\u0103 prin Amazon FBA \u2013 Cum func\u021bioneaz\u0103?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"datePublished\":\"2020-02-20T15:43:00+00:00\",\"description\":\"Ce poate face Amazon FBA \u00een ceea ce prive\u0219te v\u00e2nzarea interna\u021bional\u0103? Aici ve\u021bi \u00eenv\u0103\u021ba despre avantajele \u0219i dezavantajele FBA \u00een contextul interna\u021bionaliz\u0103rii.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Wie Sie mit Amazon FBA international durchstarten k\u00f6nnen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00e2nzarea pe Amazon\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/vanzarea-pe-amazon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vinde interna\u021bional cu Amazon FBA? Un articol de guest de expertul Micha Augstein\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u00e2nzarea interna\u021bional\u0103 prin Amazon FBA \u2013 Cum func\u021bioneaz\u0103?","description":"Ce poate face Amazon FBA \u00een ceea ce prive\u0219te v\u00e2nzarea interna\u021bional\u0103? Aici ve\u021bi \u00eenv\u0103\u021ba despre avantajele \u0219i dezavantajele FBA \u00een contextul interna\u021bionaliz\u0103rii.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/","og_locale":"ro_RO","og_type":"article","og_title":"V\u00e2nzarea interna\u021bional\u0103 prin Amazon FBA \u2013 Cum func\u021bioneaz\u0103?","og_description":"Ce poate face Amazon FBA \u00een ceea ce prive\u0219te v\u00e2nzarea interna\u021bional\u0103? Aici ve\u021bi \u00eenv\u0103\u021ba despre avantajele \u0219i dezavantajele FBA \u00een contextul interna\u021bionaliz\u0103rii.","og_url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2020-02-20T15:43:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Vinde interna\u021bional cu Amazon FBA? Un articol de guest de expertul Micha Augstein","datePublished":"2020-02-20T15:43:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/"},"wordCount":1935,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","articleSection":["\u00cendeplinire de c\u0103tre Amazon","V\u00e2nzarea pe Amazon"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/","url":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/","name":"V\u00e2nzarea interna\u021bional\u0103 prin Amazon FBA \u2013 Cum func\u021bioneaz\u0103?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","datePublished":"2020-02-20T15:43:00+00:00","description":"Ce poate face Amazon FBA \u00een ceea ce prive\u0219te v\u00e2nzarea interna\u021bional\u0103? Aici ve\u021bi \u00eenv\u0103\u021ba despre avantajele \u0219i dezavantajele FBA \u00een contextul interna\u021bionaliz\u0103rii.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","width":844,"height":443,"caption":"Wie Sie mit Amazon FBA international durchstarten k\u00f6nnen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/vinde-international-cu-amazon-fba-un-articol-de-guest-de-expertul-micha-augstein\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/ro\/"},{"@type":"ListItem","position":2,"name":"V\u00e2nzarea pe Amazon","item":"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/vanzarea-pe-amazon\/"},{"@type":"ListItem","position":3,"name":"Vinde interna\u021bional cu Amazon FBA? Un articol de guest de expertul Micha Augstein"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/ro\/#website","url":"https:\/\/www.sellerlogic.com\/ro\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/ro\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226818"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/2169"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}