{"id":226839,"date":"2021-02-24T12:09:17","date_gmt":"2021-02-24T12:09:17","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/lansati-cu-strategia-de-preturi-corecta-gasiti-strategia-care-se-potriveste-cu-adevarat-afacerii-dumneavoastra-cu-sellerlogic-repricer-inclusiv-exemple-practice\/"},"modified":"2021-02-24T12:09:17","modified_gmt":"2021-02-24T12:09:17","slug":"lansati-cu-strategia-de-preturi-corecta-gasiti-strategia-care-se-potriveste-cu-adevarat-afacerii-dumneavoastra-cu-sellerlogic-repricer-inclusiv-exemple-practice","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/lansati-cu-strategia-de-preturi-corecta-gasiti-strategia-care-se-potriveste-cu-adevarat-afacerii-dumneavoastra-cu-sellerlogic-repricer-inclusiv-exemple-practice\/","title":{"rendered":"Lansa\u021bi cu strategia de pre\u021buri corect\u0103: G\u0103si\u021bi strategia care se potrive\u0219te cu adev\u0103rat afacerii dumneavoastr\u0103 cu SELLERLOGIC Repricer \u2013 inclusiv exemple practice!"},"content":{"rendered":"

Cu SELLERLOGIC Repricer pentru Amazon, comerciantul online are la dispozi\u021bie o varietate de strategii diferite, care pot fi adaptate la nevoile individuale respective sau pot optimiza pre\u021bul \u00een mod fiabil, complet automatizat. Strategiile sunt utilizabile \u00een mod divers \u0219i se adreseaz\u0103 at\u00e2t v\u00e2nz\u0103torilor de m\u0103rfuri comerciale, c\u00e2t \u0219i de\u021bin\u0103torilor de m\u0103rci private.<\/p>

SELLERLOGIC Repricer nu ignor\u0103 niciodat\u0103 pre\u021bul minim sau maxim stabilit. Optimizarea se desf\u0103\u0219oar\u0103 astfel exclusiv \u00een cadrul intervalului de pre\u021buri stabilit. Dac\u0103 o egalare sau o subevaluare a pre\u021bului este limitat\u0103 de pre\u021bul minim stabilit, acest pre\u021b minim este setat. C\u00e2nd exist\u0103 posibilitatea de a cre\u0219te pre\u021bul, acesta va fi ridicat p\u00e2n\u0103 la pre\u021bul maxim.<\/p>

Pentru dumneavoastr\u0103, totul aici merge pu\u021bin prea repede sau dori\u021bi s\u0103 v\u0103 re\u00eemprosp\u0103ta\u021bi cuno\u0219tin\u021bele de baz\u0103? Atunci g\u0103si\u021bi aici totul despre tema: \u201eCe este Repricing \u0219i ce 14 cele mai mari gre\u0219eli ar trebui s\u0103 evite comercian\u021bii?<\/a>\u201c <\/em><\/p>

Strategii de optimizare ale SELLERLOGIC Repricer<\/h2>

SELLERLOGIC Repricer poate face \u00eens\u0103 mult mai mult: Cu strategiile prezentate, at\u00e2t comercian\u021bii online cu pu\u021bin\u0103 experien\u021b\u0103, c\u00e2t \u0219i cei experimenta\u021bi pot optimiza pre\u021burile. Strategiile sunt disponibile pentru fiecare client f\u0103r\u0103 costuri suplimentare \u0219i pot fi aplicate at\u00e2t pe produse individuale, c\u00e2t \u0219i pe grupuri de produse. \u00cen continuare, dorim s\u0103 v\u0103 prezent\u0103m diferitele strategii \u00een detaliu.<\/p>

#1: Buy Box<\/h3>
\"SELLERLOGIC<\/figure>

Peste Buy Box au loc 90% din toate v\u00e2nz\u0103rile pe Amazon, deoarece doar cei mai pu\u021bini clien\u021bi observ\u0103 c\u0103 mai jos pe pagina produsului exist\u0103 o a doua cutie cu al\u021bi v\u00e2nz\u0103tori. Prin urmare, concuren\u021ba pentru micu\u021bul c\u00e2mp galben de cump\u0103rare este deosebit de mare, \u00een special pentru m\u0103rfurile comerciale. De aceea, SELLERLOGIC Repricer dispune de o strategie care a fost dezvoltat\u0103 special pentru optimizarea pe Buy Box.<\/p>

Pentru a ob\u021bine Buy Box, pre\u021bul produsului este decisiv, al\u0103turi de al\u021bi factori. Spre deosebire de multe alte instrumente de repricing conven\u021bionale, instrumentul SELLERLOGIC nu se bazeaz\u0103 exclusiv pe cel mai mic pre\u021b. Odat\u0103 ce Buy Box a fost c\u00e2\u0219tigat\u0103, munca Repricer-ului nostru nu este \u00eenc\u0103 terminat\u0103: acesta analizeaz\u0103 continuu situa\u021bia de pe pia\u021b\u0103 \u0219i cre\u0219te pre\u021bul p\u00e2n\u0103 c\u00e2nd fie se atinge pre\u021bul maxim, fie premisa de a men\u021bine Buy Box interzice o nou\u0103 cre\u0219tere a pre\u021bului.<\/p>

\u00cen acest fel, cu SELLERLOGIC Repricer, este posibil s\u0103 c\u00e2\u0219tiga\u021bi Buy Box f\u0103r\u0103 a pierde din vedere propria marj\u0103. Dimpotriv\u0103: v\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile \u0219i ob\u021bine\u021bi pre\u021buri mai mari \u0219i marje mai mari dec\u00e2t f\u0103r\u0103 utilizarea instrumentului!<\/p>

Exemplu de aplicare a strategiei Buy Box<\/strong><\/p>

Optimizarea Buy Box este inima SELLERLOGIC Repricer. \u00cen cele mai multe cazuri, scopul v\u00e2nz\u0103torilor de m\u0103rfuri comerciale este de a men\u021bine Buy Box c\u00e2t mai des \u0219i constant posibil. Aceast\u0103 strategie este, prin urmare, potrivit\u0103 \u00een special pentru produsele de m\u0103rci externe, unde exist\u0103 o mare concuren\u021b\u0103 pentru c\u00e2mpul de cump\u0103rare, de exemplu, pentru periu\u021ba de din\u021bi electric\u0103 Oral-B cu ASIN \u201eB07DGMWKK9\u201d. Pe aceast\u0103 pagin\u0103 de detalii a produsului, peste 30 de comercian\u021bi concureaz\u0103 \u00eentre ei pentru Buy Box (la data de februarie 2021). Comercian\u021bii cu SELLERLOGIC Repricer au avantajul c\u0103 produsul lor este optimizat nu doar la cel mai mic pre\u021b, ci la cel mai mare pre\u021b posibil.<\/p>\t\t

\n\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tCele 14 cele mai importante criterii pentru a c\u00e2\u0219tiga Buy Box pe Amazon \u0219i cum s\u0103 \u00ee\u021bi men\u021bii metricii sub control<\/a>\n\t\t\t<\/div>\n\t\t\t
Cu SELLERLOGIC Repricer pentru Amazon, comerciantul online are la dispozi\u021bie o varietate de strategii diferite, care pot fi adaptate la nevoile individuale respective sau pot optimiza pre\u021bul \u00een mod fiabil, complet automatizat. Strategiile sunt utilizabile \u00ee…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

#2: Strategie pe produse multiple<\/h3>

Buy Box nu este \u00eens\u0103 decisiv\u0103 pentru to\u021bi comercian\u021bii de pe Amazon. Produsele Private Label sunt, de obicei, oferite de un singur v\u00e2nz\u0103tor \u0219i, prin urmare, men\u021bin automat Buy Box. \u00cen cazul acestor oferte, competi\u021bia nu are loc pe pagina de detalii a produsului, ci pe pagina de rezultate ale c\u0103ut\u0103rii. Totul se \u00eenv\u00e2rte \u00een jurul vizibilit\u0103\u021bii: cine ob\u021bine un bun ranking aici, c\u00e2\u0219tig\u0103 clien\u021bii.<\/p>

Pe l\u00e2ng\u0103 un SEO Amazon<\/a> optimizat, pre\u021bul produsului joac\u0103 de asemenea un rol aici. \u0218i nu doar pentru algoritm, ci \u0219i pentru client \u0219i client\u0103. Deoarece Amazon prezint\u0103 pre\u021bul produsului foarte proeminent, chiar \u00eenainte ca clien\u021bii s\u0103 fi dat clic pe un listing.<\/p>

\"Cu<\/figure>

Deciziile de cump\u0103rare ale clien\u021bilor Amazon depind, prin urmare, foarte mult de pre\u021bul produsului. Cei care nu au produse concurente pot decide, desigur, exclusiv \u00een func\u021bie de marja dorit\u0103 \u0219i de cerere \u2013 dar aceast\u0103 situa\u021bie confortabil\u0103 este probabil s\u0103 fie experimentat\u0103 de foarte pu\u021bini v\u00e2nz\u0103tori sau produc\u0103tori. To\u021bi ceilal\u021bi ar trebui s\u0103 \u00ee\u0219i stabileasc\u0103 pre\u021burile \u0219i \u00een func\u021bie de concuren\u021b\u0103. Astfel se asigur\u0103 c\u0103 pre\u021bul produsului r\u0103m\u00e2ne atractiv, ceea ce duce la v\u00e2nz\u0103ri mai mari \u0219i la un ranking mai bun \u00een c\u0103ut\u0103rile Amazon.<\/p>

Cu strategia pe produse multiple de la SELLERLOGIC, un produs selectat poate fi comparat cu p\u00e2n\u0103 la 20 de produse concurente similare \u0219i pre\u021bul poate fi ajustat \u00een consecin\u021b\u0103. V\u00e2nz\u0103torii indic\u0103, pe baza ASIN-ului, ce produse vor fi utilizate pentru compara\u021bie \u0219i stabilesc distan\u021bele de pre\u021b fa\u021b\u0103 de produsele \u00eenregistrate. Repricer verific\u0103 apoi regulat pre\u021burile concuren\u021bei \u0219i efectueaz\u0103, dac\u0103 este cazul, o ajustare a pre\u021bului.<\/p>

\u00cens\u0103 optimizarea automat\u0103 a pre\u021burilor are \u0219i alte avantaje: Aplicarea strategiei pe produse multiple nu doar c\u0103 asigur\u0103 o stabilire atractiv\u0103 a pre\u021burilor, ci previne, de asemenea, o evaluare prea sc\u0103zut\u0103 \u0219i pierderile de marj\u0103 care vin odat\u0103 cu aceasta. Deoarece SELLERLOGIC Repricer nu va ignora niciodat\u0103 pre\u021burile dumneavoastr\u0103 minime \u0219i maxime. Chiar \u0219i o calculare automat\u0103 pe baza costurilor dumneavoastr\u0103 este posibil\u0103. Astfel, v\u0103 men\u021bine\u021bi profitabilitatea \u00een cel mai simplu mod!<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#3: Daily Push<\/h3>

Cu toate acestea, nu fiecare v\u00e2nz\u0103tor Amazon vinde m\u0103rfuri comerciale foarte concurente. \u00cen cazul m\u0103rcilor mai pu\u021bin cunoscute cu un singur v\u00e2nz\u0103tor sau chiar a produselor Private Label, ar fi pu\u021bin util s\u0103 se for\u021beze Buy Box, deoarece aceasta este, de obicei, c\u00e2\u0219tigat\u0103 deja f\u0103r\u0103 optimizarea pre\u021bului. \u00cen schimb, cu strategia Daily Push, este posibil s\u0103 se optimizeze \u00een func\u021bie de propriile cifre de v\u00e2nz\u0103ri.<\/p>

SELLERLOGIC Repricer \u00eencepe zilnic la ora 00:00 cu o valoare de start stabilit\u0103, de exemplu, pre\u021bul minim. Dac\u0103 cifrele de v\u00e2nz\u0103ri cresc, pre\u021bul poate fi crescut treptat pe baza acestei cre\u0219teri, de exemplu, cu trei procente pentru fiecare 50 de unit\u0103\u021bi v\u00e2ndute. Este, de asemenea, posibil s\u0103 se combine diferite reguli, cum ar fi faptul c\u0103 cre\u0219terea pre\u021bului este procentual mai mare cu c\u00e2t mai multe articole dintr-un produs au fost deja v\u00e2ndute. Invers, poate fi stabilit \u0219i cazul invers: dup\u0103 X unit\u0103\u021bi v\u00e2ndute, pre\u021bul scade cu Y puncte procentuale.<\/p>

Exemplu de aplicare 1 al strategiei Daily Push<\/strong><\/p>

S\u0103 presupunem c\u0103 un comerciant vinde pe Amazon articole de decor sub propria marc\u0103 \u201eSiehtGutAus\u201d, inclusiv suporturi de lum\u00e2n\u0103ri de \u00eenalt\u0103 calitate cu un pre\u021b de start de 39 de euro. De\u0219i diminea\u021ba vin de obicei c\u00e2teva comenzi, afacerea de zi se desf\u0103\u0219oar\u0103 \u00een principal \u00een orele serii. Din acest motiv, comerciantul \u00eei d\u0103 instruc\u021biuni Repricer s\u0103 reduc\u0103 pre\u021bul SKU-ului suporturilor de lum\u00e2n\u0103ri cu cinci euro dup\u0103 50 de unit\u0103\u021bi v\u00e2ndute. Dup\u0103 alte 50 de v\u00e2nz\u0103ri, pre\u021bul scade din nou cu patru euro.<\/p>

\"SELLERLOGIC-Repricer-Daily-Push-Strategie\"<\/figure>

Reducerea pre\u021bului stimuleaz\u0103, de obicei, v\u00e2nz\u0103rile, ceea ce, la r\u00e2ndul s\u0103u, cre\u0219te rankingul paginii de detalii a produsului. \u00cen orele serii, c\u00e2nd cei mai mul\u021bi cump\u0103r\u0103tori din aceast\u0103 categorie caut\u0103 pe Amazon, vizibilitatea \u0219i g\u0103sirea produsului sunt semnificativ mai bune, iar v\u00e2nz\u0103rile cresc. La miezul nop\u021bii, pre\u021bul este din nou crescut \u2013 astfel se previne o c\u0103dere a pre\u021bului.<\/p>

Exemplu de aplicare 2 al strategiei Daily Push<\/strong><\/p>

Acela\u0219i v\u00e2nz\u0103tor este de asemenea activ \u00een domeniul produselor pentru animale de companie. Cu un pre\u021b de start de 50 de euro, sacul de zece kilograme de hran\u0103 uscat\u0103 premium pentru c\u00e2ini nu este tocmai o afacere, dar datorit\u0103 sursei de monoprotein\u0103 \u0219i ingredientelor bio, hrana s-a putut stabili pe pia\u021b\u0103 \u0219i este oarecum cunoscut\u0103 printre proprietarii de c\u00e2ini cu alergii. Astfel, produsul a reu\u0219it s\u0103 ob\u021bin\u0103 o vizibilitate destul de bun\u0103 \u00een c\u0103ut\u0103rile Amazon. Cu Repricer, comerciantul acum cre\u0219te pre\u021bul cu zece procente dup\u0103 20 de unit\u0103\u021bi v\u00e2ndute, dup\u0103 alte 20 de v\u00e2nz\u0103ri \u00eel scade din nou cu zece puncte procentuale, \u00eel cre\u0219te din nou \u0219i a\u0219a mai departe.<\/p>

\"SELLERLOGIC<\/figure>

\u00cen acest fel, \u00eei este posibil s\u0103 ob\u021bin\u0103 o marj\u0103 mai mare pentru acest produs pe parcursul zilei, f\u0103r\u0103 a risca o posibil\u0103 pierdere a g\u0103sirii sau vizibilit\u0103\u021bii listingului.<\/p>

#4: Push<\/h3>

De asemenea, strategia Push permite, prin intermediul SELLERLOGIC Repricer, optimizarea pre\u021bului pe baza cifrelor de v\u00e2nz\u0103ri. Spre deosebire de Daily Push, strategia Push nu este aplicat\u0103 \u00eentr-un ritm de 24 de ore, ci poate fi extins\u0103 pe o durat\u0103 definit\u0103 de client. \u00cen plus, optimizarea bazat\u0103 pe timp \u0219i cea bazat\u0103 pe num\u0103rul de unit\u0103\u021bi pot fi combinate.<\/p>

\u00cen special v\u00e2nz\u0103torii de Private Label beneficiaz\u0103 de posibilitatea de a-\u0219i controla pre\u021burile de v\u00e2nzare pe o perioad\u0103 mai lung\u0103 \u0219i astfel de a influen\u021ba cererea pentru produs. De exemplu, este posibil ca Repricer s\u0103 creasc\u0103 pre\u021bul cu o anumit\u0103 valoare Y \u00een cazul unei cereri deosebit de mari \u00een ultimele X zile. \u00cen cazul unei cereri \u00een sc\u0103dere, el optimizeaz\u0103 din nou pre\u021bul \u00een jos.<\/p>

Desigur, este posibil, de asemenea, cu aceast\u0103 strategie, s\u0103 se previn\u0103 pierderea Buy Box prin marcarea c\u0103su\u021bei corespunz\u0103toare. Astfel, optimizarea Push este, de asemenea, potrivit\u0103 pentru v\u00e2nz\u0103torii de m\u0103rfuri comerciale mai pu\u021bin concurente.<\/p>

Exemplu de aplicare 1 al strategiei Push<\/strong><\/p>

Comerciantul nostru a constatat c\u0103 prime\u0219te din ce \u00een ce mai multe \u00eentreb\u0103ri dac\u0103 hrana pentru c\u00e2ini cu monoprotein\u0103 este disponibil\u0103 \u0219i sub form\u0103 umed\u0103. De aceea, el vinde acum hrana \u0219i \u00een conserv\u0103. Deoarece este vorba despre un nou listing pe Amazon, vizibilitatea \u0219i g\u0103sirea produsului sunt corespunz\u0103tor slabe dup\u0103 lansare. Din acest motiv, comerciantul stabile\u0219te c\u0103 Repricer trebuie s\u0103 creasc\u0103 pre\u021bul produsului cu 0,10 euro dup\u0103 cinci v\u00e2nz\u0103ri \u0219i cu 0,50 euro dup\u0103 zece v\u00e2nz\u0103ri. Dup\u0103 15 v\u00e2nz\u0103ri, pre\u021bul ar trebui s\u0103 creasc\u0103 cu 3%, iar dup\u0103 20 de v\u00e2nz\u0103ri cu 5%.<\/p>

\u00cen acest fel, marja \u0219i rankingul pot fi crescute treptat.<\/p>

\"SELLERLOGIC<\/figure>

Exemplu de aplicare 2 al strategiei Push<\/strong><\/p>

\u00cen plus, v\u00e2nz\u0103torul nostru a ad\u0103ugat un alt suport de lum\u00e2n\u0103ri la sortimentul s\u0103u de decora\u021biuni. Din cauza designului neobi\u0219nuit, nu este sigur dac\u0103 produsul va avea succes. De aceea, \u00eei indic\u0103 lui Repricer s\u0103 corecteze pre\u021bul cu un euro \u00een jos, dac\u0103 \u00een termen de o s\u0103pt\u0103m\u00e2n\u0103 au fost v\u00e2ndute mai pu\u021bin de zece buc\u0103\u021bi din articol. Dac\u0103, \u00een schimb, se v\u00e2nd mai mult de 20 de buc\u0103\u021bi, pre\u021bul ar trebui s\u0103 creasc\u0103 cu un euro. Dac\u0103 \u00eentre zece \u0219i dou\u0103zeci de v\u00e2nz\u0103ri sunt \u00eenregistrate, pre\u021bul actual r\u0103m\u00e2ne neschimbat.<\/p>

Astfel, comerciantul poate optimiza pre\u021bul p\u00e2n\u0103 la punctul \u00een care produsul ajunge la clien\u021bi. Dac\u0103 num\u0103rul dorit de v\u00e2nz\u0103ri nu este atins, produsul se va vinde \u0219i capitalul va fi eliberat. Pe de alt\u0103 parte, marja este maximizat\u0103 atunci c\u00e2nd cererea pentru produs cre\u0219te.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#5: Manual<\/h3>

Fiecare comerciant Amazon are nevoile sale individuale. \u00cen\u021belegem c\u0103 ave\u021bi propriile cerin\u021be pentru un Repricer. Prin urmare, pute\u021bi crea cu SELLERLOGIC Repricer \u0219i o strategie manual\u0103, care este exact adaptat\u0103 afacerii dumneavoastr\u0103. Strategia manual\u0103 se refer\u0103 fie la cel mai ieftin concurent, fie la concuren\u021bii care sunt defini\u021bi \u00een \u201eWhitelist\u201d, fie la to\u021bi ceilal\u021bi concuren\u021bi care nu sunt exclu\u0219i prin \u201eBlacklist\u201d.<\/p>

\u00cen acest sens, SELLERLOGIC Repricer v\u0103 ofer\u0103 c\u00e2\u021biva parametri:<\/p>

  • distanta pre\u021bului dorit<\/strong> \u0219i tipul valorii (sum\u0103 sau puncte procentuale)<\/li>
  • Whitelist<\/strong> (doar ace\u0219ti v\u00e2nz\u0103tori sunt inclu\u0219i) sau Blacklist<\/strong> (ace\u0219ti concuren\u021bi sunt ignora\u021bi)<\/li>
  • Num\u0103rul minim de evalu\u0103ri<\/strong> (v\u00e2nz\u0103torii cu mai pu\u021bin de X evalu\u0103ri nu sunt lua\u021bi \u00een considerare la optimizare)<\/li>
  • Evalu\u0103ri minime ale v\u00e2nz\u0103torilor<\/strong> (v\u00e2nz\u0103torii cu mai pu\u021bin de X procente evalu\u0103ri pozitive nu sunt lua\u021bi \u00een considerare la optimizare)<\/li>
  • Termen maxim de livrare<\/strong> (ofertelor cu mai mult de X zile termen de livrare nu li se acord\u0103 aten\u021bie la optimizare)<\/li>
  • Aplicare la oferte cu FBA, FBM sau toate metodele de \u00eendeplinire<\/strong><\/li>
  • Aplicare la oferte din \u021bar\u0103<\/strong>, str\u0103in\u0103tate<\/strong> sau ambele<\/li><\/ul><\/div>

    Exemplu de aplicare a strategiei manuale<\/strong><\/p>

    Pe l\u00e2ng\u0103 articolele de decor \u0219i produsele pentru animale de companie, v\u00e2nz\u0103torul nostru ofer\u0103 \u0219i m\u0103rfuri comerciale, cum ar fi unele produse electrice, printre care un ceas de\u0219tept\u0103tor cu lumin\u0103 natural\u0103 de la o marc\u0103 mai pu\u021bin cunoscut\u0103. Totu\u0219i, exist\u0103 al\u021bi v\u00e2nz\u0103tori pe aceast\u0103 listare, dintre care doar c\u00e2\u021biva sunt concuren\u021bi reali. To\u021bi ceilal\u021bi au termene de livrare foarte lungi sau au o performan\u021b\u0103 slab\u0103. Prin urmare, comerciantul creeaz\u0103 o list\u0103 neagr\u0103 \u0219i \u00ee\u0219i subevalueaz\u0103 pre\u021bul doar fa\u021b\u0103 de pre\u021bul concuren\u021bilor care nu fac parte din lista neagr\u0103.<\/p>

    #6: Pozi\u021bie<\/h3>

    Pe l\u00e2ng\u0103 pozi\u021bia 1 \u00een sensul Buy Box, pe pagina de detalii a produsului sunt adesea afi\u0219a\u021bi \u00eenc\u0103 p\u00e2n\u0103 la trei al\u021bi v\u00e2nz\u0103tori. Repricer este capabil s\u0103 optimizeze \u0219i pentru aceste pozi\u021bii. De exemplu, dac\u0103 se dore\u0219te men\u021binerea permanent\u0103 a celei de-a treia pozi\u021bii, instrumentul SELLERLOGIC ajusteaz\u0103 pre\u021bul de v\u00e2nzare \u00een consecin\u021b\u0103.<\/p>

    Exemplu de aplicare a strategiei de pozi\u021bionare<\/strong><\/p>

    Ceasul de\u0219tept\u0103tor cu lumin\u0103 natural\u0103 din exemplul de mai sus se dezvolt\u0103 destul de bine. At\u00e2t de bine, \u00eenc\u00e2t Amazon observ\u0103 articolul \u0219i \u00eei \u00eentreab\u0103 comerciantului nostru dac\u0103 nu ar dori s\u0103 v\u00e2nd\u0103 direct c\u0103tre Amazon. Aceast\u0103 oportunitate nu vrea s\u0103 o piard\u0103, dar este con\u0219tient c\u0103 munca sa nu s-a \u00eencheiat aici.<\/p>

    De acum \u00eenainte, Amazon c\u00e2\u0219tig\u0103 inevitabil Buy Box. De aceea, comerciantul \u00ee\u0219i configureaz\u0103 Repricer astfel \u00eenc\u00e2t s\u0103 men\u021bin\u0103 a doua pozi\u021bie cu oferta sa r\u0103mas\u0103. \u00cen acest fel, \u00ee\u0219i poate men\u021bine pre\u021bul de v\u00e2nzare al ofertei Amazon stabil \u0219i beneficiaz\u0103 de dou\u0103 ori.<\/p>

    Alte modalit\u0103\u021bi de a utiliza Repricer<\/h2>

    \u00cen plus, SELLERLOGIC Repricer ofer\u0103 \u0219i optimiz\u0103ri bazate pe reguli. Prin urmare, este posibil s\u0103 optimiza\u021bi pre\u021bul \u0219i \u00een urm\u0103toarele moduri:<\/p>

    • Pre\u021b fix<\/strong>: Cu strategia \u201eSimplu\u201d, v\u00e2nz\u0103torii pot atribui un pre\u021b fix unui produs sau unui grup de produse.<\/li>
    • Marj\u0103<\/strong>: Cine dore\u0219te s\u0103 ob\u021bin\u0103 constant o anumit\u0103 marj\u0103, de exemplu 15 procente, este bine sf\u0103tuit cu strategia omonim\u0103. Aici se aplic\u0103: pre\u021b de achizi\u021bie + valoare dorit\u0103 sau procentaj + costuri de livrare + alte taxe + taxa Amazon + TVA = pre\u021b de v\u00e2nzare.<\/li>
    • Pre\u021b egal<\/strong>: Cu aceast\u0103 setare, v\u00e2nz\u0103torii \u00ee\u0219i ajusteaz\u0103 pre\u021bul la cel al unui concurent direct.<\/li><\/ul><\/div>

      \u00cen mod normal, strategiile dinamice sunt preferate fa\u021b\u0103 de set\u0103rile bazate pe reguli, deoarece nimeni nu ar putea efectua analiza intensiv\u0103 de date mai repede sau mai bine dec\u00e2t algoritmul SELLERLOGIC. Cu toate acestea, exist\u0103 cazuri \u00een care regulile rigide sunt op\u021biunea mai \u00een\u021beleapt\u0103, de exemplu, atunci c\u00e2nd rezultatele trebuie s\u0103 fie c\u00e2t mai u\u0219or de calculat. Aceste strategii pot fi utilizate eficient at\u00e2t de furnizorii de m\u0103rci proprii, c\u00e2t \u0219i de v\u00e2nz\u0103torii de m\u0103rfuri comerciale.<\/p>

      Integrare \u0219i consultan\u021b\u0103 inclusiv!<\/h2>
      \"SELLERLOGIC<\/figure>

      Mai ales la \u00eenceput, numeroasele op\u021biuni de optimizare \u0219i setare ale unui Repricer pot cople\u0219i utilizatorul. Totu\u0219i, acesta nu este un motiv pentru a nu \u00eencerca deloc posibilit\u0103\u021bile de cre\u0219tere a v\u00e2nz\u0103rilor, nu \u00een ultimul r\u00e2nd pentru c\u0103 serviciul pentru clien\u021bi face parte din SELLERLOGIC. V\u0103 oferim consultan\u021b\u0103 detaliat\u0103 \u00eenainte \u0219i dup\u0103 activarea instrumentului.<\/p>

      Fiecare client prime\u0219te de la noi o integrare cuprinz\u0103toare, care nu are ca scop doar familiarizarea cu interfa\u021ba utilizatorului \u2013 ne este la fel de important ca SELLERLOGIC Repricer s\u0103 ob\u021bin\u0103 cele mai bune rezultate pentru dumneavoastr\u0103. De aceea, ne face pl\u0103cere s\u0103 configur\u0103m instrumentul \u00eempreun\u0103 cu dumneavoastr\u0103 \u0219i s\u0103 ajust\u0103m toate set\u0103rile la afacerea dumneavoastr\u0103 individual\u0103! Dac\u0103 apar probleme sau \u00eentreb\u0103ri, suntem \u00eentotdeauna la dispozi\u021bia dumneavoastr\u0103 \u2013 chiar dac\u0103 utiliza\u021bi Repricer de mult timp.<\/p>

      Serviciul nostru este deja inclus \u00een pre\u021bul produsului! Nu vor exista costuri suplimentare pentru configurare sau alte lucruri asem\u0103n\u0103toare. Pentru a v\u0103 familiariza cu Repricer, v\u0103 oferim de asemenea posibilitatea unei perioade de prob\u0103 de 14 zile, f\u0103r\u0103 obliga\u021bii. Aceast\u0103 perioad\u0103 de prob\u0103 nu se va prelungi automat, ci doar dac\u0103 sunte\u021bi de acord activ. Desigur, beneficia\u021bi \u00een continuare de integrarea noastr\u0103!<\/p>","protected":false},"excerpt":{"rendered":"

      Cu SELLERLOGIC Repricer pentru Amazon, comerciantul online are la dispozi\u021bie o varietate de strategii diferite, care pot fi adaptate la nevoile individuale respective sau pot optimiza pre\u021bul \u00een mod fiabil, complet automatizat. Strategiile sunt utilizabile \u00een mod divers \u0219i se adreseaz\u0103 at\u00e2t v\u00e2nz\u0103torilor de m\u0103rfuri comerciale, c\u00e2t \u0219i de\u021bin\u0103torilor de m\u0103rci private. SELLERLOGIC Repricer nu<\/p>\n","protected":false},"author":3,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1689],"tags":[],"class_list":["post-226839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-numele-propriu"],"yoast_head":"\nSELLERLOGIC Repricer: Decolla\u021bi cu strategia de pre\u021buri corect\u0103!<\/title>\n<meta name=\"description\" content=\"\u00cenv\u0103\u021ba\u021bi aici cum s\u0103 utiliza\u021bi SELLERLOGIC Repricer \u0219i diferitele sale strategii de pre\u021buri pentru a maximiza profiturile!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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