{"id":226860,"date":"2020-08-11T14:07:00","date_gmt":"2020-08-11T14:07:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/"},"modified":"2020-08-11T14:07:00","modified_gmt":"2020-08-11T14:07:00","slug":"tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/","title":{"rendered":"Tur-retur, sau: C\u00e2t de important este rata de returnare pe Amazon?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5526-identifier\">Pentru cei mai mul\u021bi comercian\u021bi online, aceasta este o metric\u0103 de performan\u021b\u0103 important\u0103: rata de returnare. Pentru v\u00e2nz\u0103torii Amazon, aceasta nu joac\u0103 de obicei un rol cu adev\u0103rat semnificativ. \u00cen special rev\u00e2nz\u0103torii, care au \u00een principal produse comerciale \u00een portofoliu, sunt mai aten\u021bi la nemul\u021bumirea clien\u021bilor cu return\u0103rile. Dar \u0219i returnarea Amazon \u00een sine poate influen\u021ba performan\u021ba unui produs sau a unui comerciant online.<\/p><p class=\"theme-wp-block gb-responsive-78463-identifier\">\u00cen principiu, comercian\u021bii trebuie s\u0103 fie con\u0219tien\u021bi de un lucru: Fiecare valoare KPI, oric\u00e2t de mic\u0103, este \u00eenregistrat\u0103 de Amazon. Returnarea articolelor, durata livr\u0103rilor sau pre\u021bul de v\u00e2nzare &#8211; totul are o semnifica\u021bie pentru gigantul E-Commerce. Acest lucru poate fi observat \u0219i din numero\u0219ii factori diferi\u021bi pe baza c\u0103rora se decide <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">care comerciant apare \u00een Buy Box<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-342090-identifier\">Situa\u021bia este similar\u0103 \u0219i \u00een cazul clasamentului produselor Private Label. Aici intervine suplimentar factorul SEO. Pentru algoritmul A9, de exemplu, cuvintele cheie joac\u0103 un rol decisiv. Dar \u00een ce ordine sunt afi\u0219ate rezultatele c\u0103ut\u0103rii, rata de returnare a unui comerciant Amazon are, de asemenea, influen\u021b\u0103. \u00cen aceast\u0103 postare de blog, dorim s\u0103 v\u0103 ar\u0103t\u0103m cum func\u021bioneaz\u0103 returnarea la Amazon \u0219i \u00een ce mod rata poate influen\u021ba clasamentul \u0219i c\u00e2\u0219tigul Buy Box.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-826364-identifier\">Cum func\u021bioneaz\u0103 dreptul de retragere pe Amazon<\/h2><p class=\"theme-wp-block gb-responsive-891175-identifier\">Amazon este absolut orientat c\u0103tre clien\u021bi. \u00cen centrul aten\u021biei se afl\u0103 \u00eentotdeauna experien\u021ba perfect\u0103 a clientului. \u0218i aceasta include \u0219i faptul c\u0103 clien\u021bii pot returna relativ u\u0219or produsele comandate gigantului online, at\u00e2ta timp c\u00e2t fac acest lucru \u00een termenul de returnare stabilit de Amazon. Pentru c\u0103, \u00een cele din urm\u0103, chiar \u0219i acest lucru merit\u0103: Prin siguran\u021ba de a putea returna practic orice la Amazon \u0219i satisfac\u021bia pe care o genereaz\u0103 o returnare gestionat\u0103 f\u0103r\u0103 complica\u021bii pentru clien\u021bi, rata relativ ridicat\u0103 de returnare pentru Amazon nu reprezint\u0103 o problem\u0103 mare: Evitarea riscurilor pentru clien\u021bi duce la un num\u0103r semnificativ mai mare de comenzi.<\/p><p class=\"theme-wp-block gb-responsive-657636-identifier\">\u00cen consecin\u021b\u0103, a fost stabilit un sistem destul de accesibil. Astfel, clien\u021bii Amazon se conecteaz\u0103 la <a href=\"https:\/\/www.amazon.de\/ap\/signin?openid.pape.max_auth_age=3600&amp;openid.return_to=https%3A%2F%2Fwww.amazon.de%2Fspr%2Freturns%2Fhomepage%2Fhomepage.html%2Fref%3Dsxts_snpl_4_1_79cb088e-3883-487e-a791-6bb23eba7edb%3Fpf_rd_p%3D79cb088e-3883-487e-a791-6bb23eba7edb%26pf_rd_r%3DNWV9B6N4VJ3XTC6M0KY7%26pd_rd_wg%3DwXYkm%26pd_rd_w%3DjMMZq%26qid%3D1596462035%26pd_rd_r%3Ddb9f7a3b-5d1f-4bdf-a005-0a1f982f29d6&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_psr_desktop_de&amp;openid.mode=checkid_setup&amp;language=de_DE&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Centrul de returnare online<\/a>. Acolo sunt afi\u0219ate toate comenzile lor, pentru care pot returna articole. Prin clic pe butonul corespunz\u0103tor, returnarea este ini\u021biat\u0103 \u0219i Amazon furnizeaz\u0103 o etichet\u0103 de returnare. \u00cen cazul comenzilor de pe Marketplace, comerciantul online trebuie, dac\u0103 este cazul, s\u0103 \u00ee\u0219i dea acordul anterior. Apoi, aceast\u0103 returnare este inclus\u0103 \u0219i \u00een rata de returnare a v\u00e2nz\u0103torului Amazon.<\/p><p class=\"theme-wp-block gb-responsive-133475-identifier\">\u00cen general, cump\u0103r\u0103torii online pot returna articole la Amazon \u00een termen de 30 de zile. <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_2_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=200804690&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Condi\u021biile de returnare<\/a> cunosc \u00eens\u0103 diferite tipuri de return\u0103ri. Articolele defecte pot fi returnate, de exemplu, p\u00e2n\u0103 la doi ani dup\u0103 primirea bunurilor, alte articole, cum ar fi alimentele, nu pot fi returnate deloc. V\u00e2nz\u0103torii de pe Marketplace pot, la r\u00e2ndul lor, <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_4_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=201819160&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">defini propriile condi\u021bii<\/a> pentru o returnare Amazon &#8211; acestea trebuie \u00eens\u0103 \u201es\u0103 corespund\u0103 cel pu\u021bin condi\u021biilor de returnare ale Amazon\u201d.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-42682-identifier\">Care este rata medie de returnare pe Amazon?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-11008-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg\" alt=\"V\u00e2nz\u0103torii Amazon ar trebui s\u0103 evite return\u0103rile, dar acest lucru este mai u\u0219or de spus dec\u00e2t de f\u0103cut.\" class=\"wp-image-55807\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-333486-identifier\">\u00cen principiu, rata de returnare pe Amazon este \u00eentotdeauna mai mare dec\u00e2t \u00een restul comer\u021bului online, tocmai pentru c\u0103 gigantul E-Commerce este at\u00e2t de indulgent fa\u021b\u0103 de clien\u021bii s\u0103i. Totu\u0219i, un r\u0103spuns general cu privire la c\u00e2t de mare este rata medie de returnare specific\u0103 Amazon este greu de oferit din cauza diversit\u0103\u021bii categoriilor de produse \u0219i a produselor. <a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Universitatea Bamberg a adunat totu\u0219i c\u00e2teva date \u0219i fapte \u00een cadrul cercet\u0103rii sale despre return\u0103ri<\/a>. Astfel, frecven\u021ba return\u0103rilor depinde \u00een special de<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-952223-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-514616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">categoria de\u00a0<strong>produs<\/strong>\u00a0\u0219i<\/li><li class=\"theme-wp-block gb-responsive-959056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">tipul de\u00a0<strong>plat\u0103<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-404733-identifier\">Conform Universit\u0103\u021bii Bamberg, pentru comercian\u021bii care v\u00e2nd \u00een cele mai profitabile categorii de produse, rezult\u0103 urm\u0103toarea rat\u0103 de returnare, care pe Amazon ar putea fi probabil \u0219i mai mare.<\/p><p class=\"theme-wp-block gb-responsive-276718-identifier\"><strong>Tabloul 1: Probabilitatea de returnare a unui pachet (rata de returnare Alpha):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Tipul de plat\u0103<\/strong><\/th><th><strong>Electronice de consum<\/strong><\/th><th><strong>Mod\u0103<\/strong><\/th><th><strong>Produse pentru cas\u0103<\/strong><\/th><\/tr><\/thead><tbody><tr><td>factur\u0103<\/td><td>18,60%<\/td><td>55,65%<\/td><td>11,45%<\/td><\/tr><tr><td>E-Plat\u0103<\/td><td>13,68%<\/td><td>44,10%<\/td><td>8,08%<\/td><\/tr><tr><td>Plat\u0103 \u00een avans<\/td><td>8,59%<\/td><td>30,15%<\/td><td>4,46%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-937571-identifier\"><strong>Tabloul 2: Probabilitatea de returnare a unui articol (rata de returnare Beta):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Tipul de plat\u0103<\/strong><\/th><th><strong>Electronice de consum<\/strong><\/th><th><strong>Mod\u0103<\/strong><\/th><th><strong>Media\/C\u0103r\u021bi<\/strong><\/th><\/tr><\/thead><tbody><tr><td>factur\u0103<\/td><td>14,35%<\/td><td>45,87%<\/td><td>5,83%<\/td><\/tr><tr><td>E-Plat\u0103<\/td><td>8,75%<\/td><td>37,31%<\/td><td>5,58%<\/td><\/tr><tr><td>Vorkasse<\/td><td>5,39%<\/td><td>26,13%<\/td><td>3,92%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-34170-identifier\" style=\"font-size:12px\"><em>Sursa:\u00a0<a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Retourenforschung<\/a>\u00a0a Universit\u0103\u021bii din Bamberg<\/em><\/p><p class=\"theme-wp-block gb-responsive-781579-identifier\">\u00cen acest punct, to\u021bi sunt de acord: \u00cen comer\u021bul online german, se returneaz\u0103 prea mult. Deoarece fiecare retur cost\u0103 bani. Nu doar mediul sau societatea \u00een general, ci \u0219i comerciantul online. \u00cen medie, fiecare returnare genereaz\u0103 costuri de 7,93 euro. Cu toate acestea, cheltuielile reale depind foarte mult de num\u0103rul de return\u0103ri procesate.<\/p><p class=\"theme-wp-block gb-responsive-517694-identifier\"><strong>Tabloul 3: Costurile medii ale unui retur \u00een func\u021bie de return\u0103rile procesate:<\/strong><\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Num\u0103rul de retururi pe an<\/strong><\/td><td><strong>Costuri de proces<\/strong><\/td><\/tr><tr><td>Mai pu\u021bin de 10.000 de retururi<\/td><td>17,70 Euro<\/td><\/tr><tr><td>\u00centre 10.000 \u0219i 50.000 de retururi<\/td><td>6,61 Euro<\/td><\/tr><tr><td>Peste 50.000 de retururi<\/td><td>5,18 Euro<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-331253-identifier\">A f\u0103cut titluri \u00een special Amazon, deoarece corpora\u021bia a distrus la scar\u0103 larg\u0103 articole care au fost returnate, dar care erau complet intacte. A\u0219adar, este \u00een interesul at\u00e2t al companiilor, c\u00e2t \u0219i al consumatorilor \u0219i al mediului, ca mai pu\u021bine pachete s\u0103 fie returnate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-605469-identifier\">Cum se pot reduce retururile Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-693983-identifier\">Av\u00e2nd \u00een vedere aceste cifre alarmant de mari, \u00eentrebarea este justificat\u0103: ce m\u0103suri pot lua comercian\u021bii online pentru a-i determina pe clien\u021bi s\u0103 returneze mai pu\u021bine pachete? \u0218i, \u00een timp ce v\u00e2nz\u0103torii de pe pia\u021b\u0103 au adesea pu\u021bine posibilit\u0103\u021bi de influen\u021b\u0103, situa\u021bia este diferit\u0103 \u00een cazul ratei de returnare.<\/p><p class=\"theme-wp-block gb-responsive-306337-identifier\">Urm\u0103toarele sfaturi ajut\u0103 la evitarea \u00eenregistr\u0103rii at\u00e2t de frecvente a unui retur Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-577661-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-240915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Viteza de livrare<\/strong>: Dac\u0103 nu exist\u0103 participare la programul FBA, comercian\u021bii ar trebui s\u0103 se asigure c\u0103 livreaz\u0103 c\u00e2t mai repede posibil. Cu c\u00e2t clientul a\u0219teapt\u0103 mai mult comanda, cu at\u00e2t este mai probabil s\u0103 o returneze.<li class=\"theme-wp-block gb-responsive-719014-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Ambalaje<\/strong>: Acestea ar trebui s\u0103 fie c\u00e2t mai stabile posibil. Chiar \u0219i mici defecte pot determina clien\u021bii de pe Amazon Marketplace s\u0103 ini\u021bieze o returnare.<\/li><li class=\"theme-wp-block gb-responsive-552670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Descrierile produselor<\/strong>: Pe pagina de detalii a produsului ar trebui furnizate informa\u021bii precise \u0219i, mai ales, adev\u0103rate. De asemenea, orientarea con\u021binutului \u00een func\u021bie de diferite tipuri de clien\u021bi poate ajuta s\u0103\u00a0<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-mai-importante-tipuri-de-clienti-in-retail-si-cum-sa-le-satisfaceti-nevoile\/\">se reduc\u0103 rata de returnare pe Amazon<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-262428-identifier\"><strong>Imagini ale produsului<\/strong>: \u00cen comer\u021bul online, este deosebit de important s\u0103 se utilizeze imagini relevante. Numai dac\u0103 clientul \u00ee\u0219i poate imagina bine articolul, a\u0219tept\u0103rile sale vor corespunde \u00een cele din urm\u0103 cu produsul real. \u00cen caz contrar, este foarte probabil s\u0103 se primeasc\u0103 o returnare, \u00een special pe Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-732422-identifier\"><strong>Con\u021binut A+<\/strong>: \u00centre timp, fiecare v\u00e2nz\u0103tor are libertatea de a-\u0219i extinde paginile de detalii ale produselor cu <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Con\u021binut A+<\/a>. Astfel, clien\u021bii poten\u021biali primesc o imagine \u0219i mai detaliat\u0103 a produsului \u0219i pot lua o decizie de cump\u0103rare mai informat\u0103.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-241004-identifier\"><strong>Realitate virtual\u0103:<\/strong> Un instrument eficient poate fi \u0219i utilizarea VR. Dac\u0103 clien\u021bii pot atinge, roti \u0219i examina un produs, le ofer\u0103 o senza\u021bie pentru produs \u0219i dac\u0103 se potrive\u0219te cerin\u021belor lor.<li class=\"theme-wp-block gb-responsive-23336-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Feedback-ul clien\u021bilor<\/strong>: Recenziile pozitive sunt, desigur, esen\u021biale \u2013 dar \u0219i orice recenzie care le ofer\u0103 altor utilizatori o mai bun\u0103 \u00een\u021belegere a produsului are utilitate \u0219i poate reduce rata de returnare pe Amazon.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-442766-identifier\"><strong>Ce efecte are returnarea asupra clasamentului v\u00e2nz\u0103torilor pe Amazon?<\/strong><\/h2><div class=\"wp-block-image gb-responsive-201322-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"336\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg\" alt=\"Amazon acord\u0103 un drept de returnare pentru produse fiec\u0103rui client.\" class=\"wp-image-55813\" title=\"De asemenea, din acest motiv clien\u021bii iubesc Amazon \u2013 returnarea unei comenzi este simpl\u0103.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-407x162.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-768x306.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-91571-identifier\">S\u0103 fim sinceri: De fapt, nu \u0219tim dac\u0103 \u0219i cum Amazon ia \u00een considerare rata de returnare \u00een clasament sau Buy Box. Totu\u0219i, exist\u0103 multe indicii \u00een acest sens. Deoarece de fiecare dat\u0103 c\u00e2nd un client returneaz\u0103 o comand\u0103, Amazon pierde bani. A\u0219adar, a afi\u0219a clien\u021bilor produse care au o rat\u0103 de returnare semnificativ ridicat\u0103 \u0219i, prin urmare, un venit sc\u0103zut, nu poate fi \u00een interesul corpora\u021biei americane.<\/p><p class=\"theme-wp-block gb-responsive-211640-identifier\">Prin urmare, aceasta \u00eenseamn\u0103: Produsele cu o rat\u0103 de returnare sc\u0103zut\u0103 sunt, cel mai probabil, favorizate de Amazon \u00een clasament \u0219i la acordarea <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/infografic-acestia-sunt-cei-13-pasi-catre-profitul-amazon-buy-box\/\">Buy Box<\/a>. Cu toate acestea, at\u00e2t de mul\u021bi factori joac\u0103 un rol, \u00eenc\u00e2t este imposibil de spus \u00een ce m\u0103sur\u0103 rata de returnare influen\u021beaz\u0103 Amazon. Totu\u0219i, exist\u0103 un consens c\u0103 nemul\u021bumirea clien\u021bilor cu un retur este factorul mai important pentru acordarea Buy Box.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-441281-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-53185-identifier\">Apropo, <a href=\"https:\/\/www.finanztip.de\/blog\/zu-viele-retouren-wenn-der-online-haendler-sie-rauswirft\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon \u00eei avertizeaz\u0103 \u0219i pe clien\u021bii cu o rat\u0103 de returnare prea mare<\/a>. \u00cen cazuri extreme, conturile clien\u021bilor pot fi chiar suspendate. Totu\u0219i, nu exist\u0103 o limit\u0103 stabilit\u0103 de la care gigantul online devine activ, sau aceasta nu a fost niciodat\u0103 f\u0103cut\u0103 public\u0103. P\u00e2n\u0103 c\u00e2nd contul clientului este \u00eenchis, ar trebui s\u0103 treac\u0103 ceva timp.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-807306-identifier\">Ce \u00eenseamn\u0103 KPI-ul \u201eNemul\u021bumirea cu return\u0103rile\u201d?<\/h3><p class=\"theme-wp-block gb-responsive-754994-identifier\">Amazon nu m\u0103soar\u0103 doar rata de returnare, ci mai ales c\u00e2t de mul\u021bumit este un client de procesul de returnare. Experien\u021ba clientului este considerat\u0103 negativ\u0103 atunci c\u00e2nd<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-145771-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-565264-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">o cerere de returnare are o <strong>recenzie negativ\u0103 a clientului<\/strong>,<\/li><li class=\"theme-wp-block gb-responsive-108076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00eentreb\u0103rile clientului <strong>nu au fost r\u0103spunse \u00een termen de 48 de ore<\/strong> sau<\/li><li class=\"theme-wp-block gb-responsive-676408-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">o cerere de returnare a fost <strong>refuzat\u0103 pe nedrept<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-425177-identifier\">Din totalul retururilor unui v\u00e2nz\u0103tor de pe pia\u021b\u0103, maximum 10 procente ar trebui s\u0103 fie clasificate ca negative. O rat\u0103 de returnare negativ\u0103 mai mare este sanc\u021bionat\u0103 de Amazon cu o probabilitate semnificativ redus\u0103 de a c\u00e2\u0219tiga Buy Box. Ideal, acest <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-mai-importante-kpi-uri-amazon-pe-scurt-aceste-metrici-ar-trebui-sa-fie-cu-siguranta-luate-in-considerare-de-catre-comercianti\/\">KPI<\/a> tinde chiar spre zero procente.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-390055-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-926588-identifier\">Informa\u021bii detaliate despre ce metrici sunt decisive pentru Buy Box le pute\u021bi g\u0103si aici: <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\">Cele mai importante criterii pentru c\u00e2\u0219tigarea Buy Box<\/a>!<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-589316-identifier\"><strong>Cum afecteaz\u0103 retururile profitabilitatea produselor dumneavoastr\u0103?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-659869-identifier\">Return\u0103rile nu pot avea doar un impact negativ asupra clasamentelor, ci \u0219i asupra cifrelor de afaceri. Deoarece \u00een sec\u021biunea de mai sus ar trebui s\u0103 fie clar c\u0103 return\u0103rile cost\u0103 mult bani comercian\u021bii. Prin urmare, aceasta \u00eenseamn\u0103 c\u0103 produsele cu o rat\u0103 de returnare ridicat\u0103 pot pune \u00een pericol succesul afacerii dumneavoastr\u0103 pe Amazon. De aceea, este extrem de important s\u0103 cunoa\u0219te\u021bi \u0219i s\u0103 monitoriza\u021bi impactul return\u0103rilor asupra profitabilit\u0103\u021bii produselor dumneavoastr\u0103.<\/p><p class=\"theme-wp-block gb-responsive-324203-identifier\">\u00cen acest context, comercian\u021bii Amazon nu pot evita o analiz\u0103 a finan\u021belor lor. Deoarece analiza manual\u0103 a datelor se dovede\u0219te adesea a fi foarte complex\u0103, mul\u021bi dintre ei opteaz\u0103 pentru o solu\u021bie bazat\u0103 pe software, pentru a evita cheltuielile mari pentru exper\u021bi \u0219i a economisi timp. Astfel, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.sellerlogic.com\/ro\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> \u2013 un tablou de profit dezvoltat special pentru comercian\u021bii Amazon \u2013 ofer\u0103 o imagine detaliat\u0103 asupra costurilor de returnare \u0219i a altor date relevante despre produse \u00eentr-un singur instrument. \u0218i asta p\u00e2n\u0103 la doi ani \u00eenapoi de la momentul \u00eenregistr\u0103rii dumneavoastr\u0103 \u0219i aproape \u00een timp real.<\/p><p class=\"theme-wp-block gb-responsive-609349-identifier\">Cu SELLERLOGIC Business Analytics, pute\u021bi urm\u0103ri evolu\u021bia pierderilor sau c\u00e2\u0219tigurilor unui produs la nivelul unui cont Amazon, dar \u0219i la nivelul \u00eentregii pie\u021be Amazon. Instrumentul permite identificarea produselor neprofitabile, dar \u0219i a cheltuielilor care necesit\u0103 optimizare (cum ar fi costurile generate de return\u0103ri) \u0219i luarea deciziilor la timp.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-550249-identifier\">Concluzie: Return\u0103rile nu pot fi prevenite<\/h2><p class=\"theme-wp-block gb-responsive-300823-identifier\">Chiar \u0219i cu utilizarea realit\u0103\u021bii virtuale, rata de returnare pe Amazon \u0219i, \u00een general, \u00een comer\u021bul online va fi \u00eentotdeauna mai mare dec\u00e2t \u00een comer\u021bul cu am\u0103nuntul. Acest lucru este normal \u0219i reprezint\u0103 ceva cu care to\u021bi comercian\u021bii care livreaz\u0103 trebuie s\u0103 se confrunte. \u00cen cazuri extreme, Amazon suspend\u0103 chiar conturile clien\u021bilor care fac cump\u0103r\u0103turi online, dac\u0103 prea multe comenzi sunt returnate \u00eentr-o anumit\u0103 perioad\u0103 de timp.<\/p><p class=\"theme-wp-block gb-responsive-468734-identifier\">Aceasta nu \u00eenseamn\u0103 c\u0103 v\u00e2nz\u0103torii de pe pia\u021b\u0103 ar trebui s\u0103 piard\u0103 din vedere KPI-urile importante legate de return\u0103ri. Rata de returnare \u00een sine ar trebui s\u0103 fie c\u00e2t mai mic\u0103 sub media categoriei de produse. Cu toate acestea, ceea ce conteaz\u0103 cu adev\u0103rat este c\u00e2te return\u0103ri sunt clasificate ca negative. Peste 10% sunt absolut inacceptabile; c\u00e2t mai aproape de 0% trebuie s\u0103 fie \u00eentotdeauna obiectivul comercian\u021bilor Amazon.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-768102-identifier\">\u00centreb\u0103ri frecvente<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><strong>Ce este rata de returnare?<\/strong> <p class=\"schema-faq-answer\">Rata de returnare a unui comerciant online indic\u0103 c\u00e2te dintre comenzi sunt returnate de c\u0103tre client. Universitatea din Bamberg define\u0219te, de asemenea, rata de returnare Alpha ca fiind probabilitatea de returnare a unui pachet versus rata de returnare Beta ca probabilitatea de returnare a unui articol.<\/p><strong>Care este rata medie de returnare?<\/strong> <p class=\"schema-faq-answer\">Aceasta depinde de diferite factori, cum ar fi categoria. Universitatea din Bamberg, de exemplu, \u00eenregistreaz\u0103 o rat\u0103 de 14,35% de articole returnate \u00een domeniul electronicelor. \u00cen schimb, \u00een industria modei, cercet\u0103torii ajung la un rezultat de p\u00e2n\u0103 la 45,87% de articole returnate.<\/p><strong>Care este rata de returnare pe Amazon?<\/strong> <p class=\"schema-faq-answer\">Nu se poate r\u0103spunde precis la c\u00e2t de mare este rata medie de returnare pe Amazon, deoarece corpora\u021bia nu public\u0103 aceste date. Datorit\u0103 politicilor de returnare foarte prietenoase cu clien\u021bii, rata de returnare a gigantului E-Commerce ar putea fi mai mare dec\u00e2t \u00een restul comer\u021bului online.<\/p>Num\u0103rul de return\u0103ri pe care un v\u00e2nz\u0103tor Amazon le va avea depinde \u00een mare m\u0103sur\u0103 de categorie, tipul de produs, metoda de plat\u0103 \u0219i c\u00e2\u021biva al\u021bi factori. Prin urmare, aceast\u0103 \u00eentrebare nu poate fi r\u0103spuns\u0103 uniform.Amazon este acuzat \u00een mod repetat c\u0103 nu controleaz\u0103 suficient return\u0103rile. De asemenea, au existat numeroase raport\u0103ri c\u0103 return\u0103rile sunt distruse \u00een mas\u0103, de\u0219i este vorba despre produse intacte.Pentru a reduce eficient return\u0103rile, comercian\u021bii ar trebui s\u0103 acorde aten\u021bie unei ambal\u0103ri stabile, unei livr\u0103ri rapide \u0219i unor descrieri detaliate ale produselor. Cu c\u00e2t imaginea unui client despre produs este mai realist\u0103, cu at\u00e2t rata de returnare este, de obicei, mai mic\u0103, deoarece achizi\u021biile gre\u0219ite sunt prevenite din start.Produsele cu o rat\u0103 de returnare sc\u0103zut\u0103 sunt, cel mai probabil, preferate de Amazon \u00een clasament \u0219i la acordarea Buy Box. Cu toate acestea, at\u00e2t de mul\u021bi factori joac\u0103 un rol, \u00eenc\u00e2t este imposibil de spus \u00een ce m\u0103sur\u0103 influen\u021beaz\u0103 rata de returnare pe Amazon.Amazon ofer\u0103 \u00een general o perioad\u0103 de returnare de 30 de zile. Condi\u021biile variaz\u0103 \u00een func\u021bie de tipul de articol \u0219i de v\u00e2nz\u0103tor. Articolele defecte au o perioad\u0103 de 2 ani. Unele articole, cum ar fi alimentele, nu pot fi returnate.<\/div><p class=\"theme-wp-block gb-responsive-71384-identifier has-small-font-size\">Bildnachweise \u00een ordinea imaginilor: \u00a9 Mediaparts \u2013 stock.adobe.com \/ \u00a9 Moonpie \u2013 stock.adobe.com \/ \u00a9 sizsus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Pentru cei mai mul\u021bi comercian\u021bi online, aceasta este o metric\u0103 de performan\u021b\u0103 important\u0103: rata de returnare. Pentru v\u00e2nz\u0103torii Amazon, aceasta nu joac\u0103 de obicei un rol cu adev\u0103rat semnificativ. \u00cen special rev\u00e2nz\u0103torii, care au \u00een principal produse comerciale \u00een portofoliu, sunt mai aten\u021bi la nemul\u021bumirea clien\u021bilor cu return\u0103rile. Dar \u0219i returnarea Amazon \u00een sine poate<\/p>\n","protected":false},"author":3,"featured_media":55825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1287],"tags":[],"class_list":["post-226860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-totul-despre-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The return rate on Amazon: Everything important about the KPI<\/title>\n<meta name=\"description\" content=\"Rata de returnare este un KPI important pe Amazon. Dar c\u00e2t de des ini\u021biaz\u0103 clien\u021bii Amazon o returnare? 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Universitatea din Bamberg define\u0219te, de asemenea, rata de returnare Alpha ca fiind probabilitatea de returnare a unui pachet versus rata de returnare Beta ca fiind probabilitatea de returnare a unui articol.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043115046","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043115046","name":"Care este rata medie de returnare?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aceasta depinde de diferite factori, cum ar fi categoria. Universitatea din Bamberg, de exemplu, \u00eenregistreaz\u0103 o rat\u0103 de 14,35% de articole returnate \u00een domeniul electronicelor. \u00cen schimb, \u00een industria modei, cercet\u0103torii ajung la un rezultat de p\u00e2n\u0103 la 45,87% de articole returnate.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043134981","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043134981","name":"Care este rata de returnare pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nu se poate r\u0103spunde precis la c\u00e2t de mare este rata medie de returnare pe Amazon, deoarece corpora\u021bia nu public\u0103 aceste date. Datorit\u0103 politicilor de returnare foarte prietenoase cu clien\u021bii, rata de returnare a gigantului E-Commerce ar putea fi mai mare dec\u00e2t \u00een restul comer\u021bului online.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043163047","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043163047","name":"Care sunt return\u0103rile pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Num\u0103rul de return\u0103ri pe care un v\u00e2nz\u0103tor Amazon le va avea depinde \u00een mare m\u0103sur\u0103 de categorie, tipul de produs, metoda de plat\u0103 \u0219i c\u00e2\u021biva al\u021bi factori. Prin urmare, aceast\u0103 \u00eentrebare nu poate fi r\u0103spuns\u0103 uniform.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043176410","position":5,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043176410","name":"Cum este controlat dreptul de returnare pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon este acuzat \u00een mod repetat c\u0103 nu controleaz\u0103 suficient return\u0103rile. De asemenea, au existat numeroase raport\u0103ri c\u0103 return\u0103rile sunt distruse \u00een mas\u0103, de\u0219i este vorba despre produse intacte.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043193590","position":6,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043193590","name":"Cum se pot reduce return\u0103rile?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pentru a reduce eficient return\u0103rile, comercian\u021bii ar trebui s\u0103 acorde aten\u021bie unei ambal\u0103ri stabile, unei livr\u0103ri rapide \u0219i unor descrieri detaliate ale produselor. Cu c\u00e2t imaginea unui client despre produs este mai realist\u0103, cu at\u00e2t rata de returnare este, de obicei, mai mic\u0103, deoarece achizi\u021biile gre\u0219ite sunt prevenite din start.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043208679","position":7,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043208679","name":"Ce efecte are rata de returnare asupra clasamentului v\u00e2nz\u0103torilor pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Produsele cu o rat\u0103 de returnare sc\u0103zut\u0103 sunt, cel mai probabil, preferate de Amazon \u00een clasament \u0219i la acordarea Buy Box. Cu toate acestea, at\u00e2t de mul\u021bi factori joac\u0103 un rol, \u00eenc\u00e2t este imposibil de spus \u00een ce m\u0103sur\u0103 influen\u021beaz\u0103 rata de returnare pe Amazon.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043227713","position":8,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/tur-retur-sau-cat-de-important-este-rata-de-returnare-pe-amazon\/#faq-question-1726043227713","name":"Amazon ofer\u0103 \u00een general o perioad\u0103 de returnare de 30 de zile. Condi\u021biile variaz\u0103 \u00een func\u021bie de tipul de articol \u0219i de v\u00e2nz\u0103tor. Articolele defecte au o perioad\u0103 de 2 ani. Unele articole, cum ar fi alimentele, nu pot fi returnate.","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon ofer\u0103 \u00een general o perioad\u0103 de returnare de 30 de zile. Condi\u021biile variaz\u0103 \u00een func\u021bie de tipul de articol \u0219i de v\u00e2nz\u0103tor. Articolele defecte au o perioad\u0103 de 2 ani. Unele articole, cum ar fi alimentele, nu pot fi returnate.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226860"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/55825"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}