{"id":226866,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-si-marja-20-din-toate-produsele-vandute-pe-amazon-sunt-vandute-cu-pierdere\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-si-marja-20-din-toate-produsele-vandute-pe-amazon-sunt-vandute-cu-pierdere","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/amazon-fba-si-marja-20-din-toate-produsele-vandute-pe-amazon-sunt-vandute-cu-pierdere\/","title":{"rendered":"Amazon FBA \u0219i marja: 20% din toate produsele v\u00e2ndute pe Amazon sunt v\u00e2ndute cu pierdere?"},"content":{"rendered":"

Prin competi\u021bia \u00een continu\u0103 cre\u0219tere, pe Amazon se creeaz\u0103 o lupt\u0103 enorm\u0103 pentru pre\u021buri. Un v\u00e2nz\u0103tor mai mare cu aproximativ 44.000 de produse realizeaz\u0103 doar \u00een Germania aproape 1 milion de modific\u0103ri de pre\u021b \u00een decurs de 24 de ore. V\u00e2nz\u0103torii care nu practic\u0103 repricing-ul au aproape nicio \u0219ans\u0103 de a se adapta la situa\u021bia de pia\u021b\u0103 \u00een continu\u0103 schimbare de pe Amazon sau de a monitoriza v\u00e2nz\u0103rile produselor \u0219i de a reac\u021biona corect la acestea.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Calcularea marjei<\/h2>

Am vrut s\u0103 \u0219tim ce c\u00e2\u0219tig\u0103 un v\u00e2nz\u0103tor Amazon \u00een medie, av\u00e2nd \u00een vedere complexitatea prezentat\u0103 mai sus, dup\u0103 deducerea tuturor costurilor. Pentru evaluare, am analizat 583.891 de produse din diverse domenii. Calculul marjei nete \u00een % se face cu urm\u0103toarea formul\u0103:<\/p>

(Pre\u021b de v\u00e2nzare + costuri de livrare \u2013 tax\u0103 Amazon \u2013 TVA \u2013 costuri de livrare \u2013 pre\u021b de achizi\u021bie)<\/em><\/strong><\/p>

<\/hr>

Pre\u021b de achizi\u021bie<\/em><\/strong><\/p><\/div>

= Marja \u00een %<\/em><\/strong><\/p><\/div><\/div>

\"Ce<\/figure><\/div>

Marja net\u0103 medie a unui v\u00e2nz\u0103tor Amazon este de 12,5% pentru 80% din produsele oferite. 20% din produse sunt v\u00e2ndute cu pierdere. Cele mai multe dintre produsele oferite sunt tranzac\u021bionate cu o marj\u0103 de 10-75%. La prima vedere, ponderea produselor cu o marj\u0103 negativ\u0103 de 20,15% este foarte mare.<\/p>

Motive pentru marje negative<\/h3>

C\u00e2nd se analizeaz\u0103 mai atent aceste produse, de obicei exist\u0103 trei motive pentru aceasta.<\/p>

  1. Produsul se vinde prost sau trebuie lichidat pentru a crea lichiditate.<\/li>
  2. Este vorba despre o nou\u0103 listare de produse, care este setat\u0103 cu un pre\u021b de lupt\u0103 la lansarea produsului, pentru a genera c\u00e2t mai multe comenzi \u00eentr-un timp scurt \u0219i astfel a urca rapid \u00een clasamentele Amazon.<\/li>
  3. Pre\u021bul de v\u00e2nzare este pur \u0219i simplu calculat gre\u0219it.<\/li><\/ol><\/div>

    Monitorizarea profitabilit\u0103\u021bii cu un tablou de bord pentru profit<\/h2>

    Marjele produselor au un impact direct asupra profitabilit\u0103\u021bii totale a unei afaceri Amazon. De aceea, fiecare v\u00e2nz\u0103tor Amazon ar trebui s\u0103 analizeze regulat datele relevante ale produselor \u0219i s\u0103 p\u0103streze sub observa\u021bie indicatorii cheie pentru a reac\u021biona la timp la dezvolt\u0103rile negative.<\/p>

    Dup\u0103 cum se \u0219tie, analizele de date sunt complexe \u0219i necesit\u0103 un mare efort de timp. Exact aici intervine SELLERLOGIC Business Analytics<\/a> pentru comercian\u021bii Amazon: prezint\u0103 date complexe despre performan\u021ba produselor, conturilor Amazon \u0219i pie\u021belor \u00eentr-o manier\u0103 clar\u0103.<\/p>

    Cu SELLERLOGIC Business Analytics pute\u021bi identifica produsele nerentabile \u0219i lua m\u0103suri corespunz\u0103toare pentru a men\u021bine profitabilitatea afacerii dumneavoastr\u0103 Amazon. Prezent\u0103rile detaliate ale costurilor \u0219i c\u00e2\u0219tigurilor ajut\u0103 de asemenea la luarea deciziilor bazate pe date, care pot include, de exemplu, o optimizare a costurilor sau chiar eliminarea produselor afectate din sortiment.<\/p>

    Concluzie<\/h2>

    La clien\u021bii noi, constat\u0103m adesea c\u0103 pre\u021burile lor de v\u00e2nzare sunt calculate gre\u0219it. V\u00e2nz\u0103torilor mari le este foarte greu s\u0103 monitorizeze produsele cu comisioane de v\u00e2nzare diferite pe diferite pie\u021be \u0219i s\u0103 se adapteze la timp la situa\u021bia de pe pia\u021b\u0103. V\u00e2nz\u0103torilor mici le lipse\u0219te adesea cuno\u0219tin\u021bele necesare pentru a calcula pre\u021bul de v\u00e2nzare corect.<\/p>

    Evita\u021bi cu o calculare corect\u0103 veniturile negative \u0219i folosi\u021bi-v\u0103 timpul pre\u021bios \u00een mod eficient. L\u0103sa\u021bi SELLERLOGIC s\u0103 se ocupe de gestionarea pre\u021burilor, care se adapteaz\u0103 la situa\u021bia de pe pia\u021b\u0103 pe Amazon 24 de ore din 24. De asemenea, urm\u0103ri\u021bi constant evolu\u021biile c\u00e2\u0219tigurilor \u0219i pierderilor prin intermediul SELLERLOGIC Business Analytics \u0219i lua\u021bi decizii bazate pe date la timp pentru a valorifica poten\u021bialul afacerii dumneavoastr\u0103 Amazon.<\/strong><\/p>

    Credite pentru imagini \u00een ordinea imaginilor: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    Prin competi\u021bia \u00een continu\u0103 cre\u0219tere, pe Amazon se creeaz\u0103 o lupt\u0103 enorm\u0103 pentru pre\u021buri. Un v\u00e2nz\u0103tor mai mare cu aproximativ 44.000 de produse realizeaz\u0103 doar \u00een Germania aproape 1 milion de modific\u0103ri de pre\u021b \u00een decurs de 24 de ore. V\u00e2nz\u0103torii care nu practic\u0103 repricing-ul au aproape nicio \u0219ans\u0103 de a se adapta la situa\u021bia<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1323,1311],"tags":[],"class_list":["post-226866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-amp-trucuri","category-vanzarea-pe-amazon"],"yoast_head":"\nAmazon FBA: Este marja prea mic\u0103 pentru multe produse?<\/title>\n<meta name=\"description\" content=\"\u00cen Amazon FBA, marja este de obicei mic\u0103. 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