{"id":226899,"date":"2020-01-07T21:27:00","date_gmt":"2020-01-07T21:27:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/asa-iti-imbunatatesti-clasamentul-cu-instrumentul-de-cuvinte-cheie-potrivit-pentru-amazon\/"},"modified":"2020-01-07T21:27:00","modified_gmt":"2020-01-07T21:27:00","slug":"asa-iti-imbunatatesti-clasamentul-cu-instrumentul-de-cuvinte-cheie-potrivit-pentru-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/asa-iti-imbunatatesti-clasamentul-cu-instrumentul-de-cuvinte-cheie-potrivit-pentru-amazon\/","title":{"rendered":"A\u0219a \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti clasamentul cu instrumentul de cuvinte cheie potrivit pentru Amazon!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-426552-identifier\"><em>SEO<\/em> &#8211; pentru majoritatea, acest termen sun\u0103 mai \u00eent\u00e2i a Google. Dar \u0219i comercian\u021bii Amazon ar trebui s\u0103 se ocupe de tema optimiz\u0103rii pentru motoarele de c\u0103utare \u0219i s\u0103 foloseasc\u0103 un instrument de cuvinte cheie Amazon pentru a cerceta termeni de c\u0103utare relevan\u021bi, deoarece, pe l\u00e2ng\u0103 <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cele-14-cele-mai-importante-criterii-pentru-a-castiga-buy-box-pe-amazon-si-cum-sa-iti-mentii-metricii-sub-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">profitul din Buy Box<\/a>, clasamentul \u00een cadrul rezultatelor c\u0103ut\u0103rii este de o importan\u021b\u0103 crucial\u0103 pentru a atrage aten\u021bia utilizatorilor \u0219i a genera \u00eencheieri de v\u00e2nz\u0103ri. La urma urmei, nimeni nu verific\u0103 pagina 2 a rezultatelor c\u0103ut\u0103rii. De fapt, utilizatorul obi\u0219nuit va face cu mare probabilitate clic pe unul dintre primele trei produse sau va preciza chiar cuv\u00e2ntul cheie \u0219i va repeta interogarea de c\u0103utare. <\/p><p class=\"theme-wp-block gb-responsive-749253-identifier\">Furnizorii care nu se afl\u0103 printre primele rezultate au, a\u0219adar, pu\u021bine \u0219anse de a \u00eencheia o v\u00e2nzare. A \u0219i O este aici o optimizare temeinic\u0103:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-421098-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-408303-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produsele trebuie s\u0103 se claseze pentru cuvintele cheie corecte.<\/strong> Deoarece nu ajut\u0103 pe nimeni dac\u0103 papucii verzi de baie se claseaz\u0103 sub \u201ecizme de cauciuc mov\u201d, chiar dac\u0103 sunt primul rezultat.<\/li><li class=\"theme-wp-block gb-responsive-249329-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produsele trebuie s\u0103 se claseze c\u00e2t mai sus posibil.<\/strong> Cu c\u00e2t comerciantul apare mai \u00een spate cu articolul s\u0103u, cu at\u00e2t mai mic\u0103 este probabilitatea ca produsul s\u0103 fie observat. <\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-960585-identifier\">Ce termeni de c\u0103utare introduc utilizatorii pe Amazon nu sunt \u00eens\u0103 \u00eentotdeauna evident. Comercian\u021bii ar trebui, a\u0219adar, s\u0103 nu se bazeze exclusiv pe intui\u021bia lor, ci s\u0103 foloseasc\u0103 \u0219i un instrument corespunz\u0103tor de cuvinte cheie Amazon pentru cercetare. Numai atunci este posibil\u0103 o \u00eembun\u0103t\u0103\u021bire eficient\u0103 a clasamentului bazat\u0103 pe date. \u00cen acest articol, v\u0103 prezent\u0103m cinci instrumente pentru o cercetare de cuvinte cheie Amazon de succes, analiz\u0103m alte strategii pentru a identifica termeni de c\u0103utare relevan\u021bi pentru Amazon \u0219i vedem unde pot comercian\u021bii s\u0103 introduc\u0103 cuvinte cheie.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-389411-identifier\">5 Instrumente pentru analiza perfect\u0103 a cuvintelor cheie Amazon<\/h2><p class=\"theme-wp-block gb-responsive-651988-identifier\">Cuvintele cheie sunt hrana motoarelor de c\u0103utare. Calcul\u0103rile complicate ale algoritmului asociaz\u0103 cererii de c\u0103utare acele rezultate care au cea mai mare probabilitate de a corespunde inten\u021biei utilizatorului. Spre deosebire de Google, Amazon \u00eencearc\u0103 \u00eens\u0103 \u00een principal s\u0103 recunoasc\u0103 inten\u021bia de cump\u0103rare a utilizatorului. Prin urmare, ar fi gre\u0219it s\u0103 folose\u0219ti acelea\u0219i cuvinte cheie SEO pe Amazon ca \u0219i pe Google. \u00cen plus, fiecare dintre cele dou\u0103 companii folose\u0219te propriul algoritm cu propriile sale parametrii \u0219i, \u00een timp ce Google scaneaz\u0103 \u00eentreaga internet, Amazon caut\u0103 doar datele de pe propria platform\u0103.<\/p><p class=\"theme-wp-block gb-responsive-37383-identifier\">Se adaug\u0103: Cei mai mul\u021bi cump\u0103r\u0103tori online folosesc Amazon pentru a c\u0103uta produse \u0219i de obicei intr\u0103 \u00een c\u0103utare cu o inten\u021bie de cump\u0103rare concret\u0103. De aceea, v\u00e2nz\u0103torii ar trebui s\u0103 adapteze analiza cuvintelor cheie special pentru Amazon \u0219i s\u0103 foloseasc\u0103 \u0219i <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/cu-aceste-6-unelte-de-analiza-amazon-economisesti-timp-bani-si-nervi\/\" target=\"_blank\" rel=\"noreferrer noopener\">instrumente corespunz\u0103toare<\/a> pentru a ob\u021bine cercet\u0103ri optime. <\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-42262-identifier\">Sistrix: Instrument de cuvinte cheie Amazon &#8211; gratuit \u0219i accesibil publicului<\/h3><div class=\"wp-block-image is-style-default gb-responsive-391751-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/www.sellerlogic.com\/en\/sistrix-keyword-tool-2\/\"><img decoding=\"async\" width=\"844\" height=\"481\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool.png\" alt=\"Analiza cuvintelor cheie Amazon de la Sistrix\" class=\"wp-image-2738\" style=\"width:233px;height:133px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool-407x232.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool-768x438.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-139917-identifier\">Instrumentele <a href=\"https:\/\/www.sistrix.de\/kostenlose-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMZ de la Sistrix<\/a> includ printre altele \u0219i posibilitatea de a cerceta cuvinte cheie. Instrumentul caut\u0103 \u00eentr-o baz\u0103 de date proprie, care este alimentat\u0103 din diverse surse &#8211; inclusiv cu date reale ale utilizatorilor. \u00cen plus, Sistrix promite s\u0103 fie \u00eentotdeauna la zi, deoarece datele de clasament \u0219i cuvintele cheie sunt actualizate par\u021bial zilnic \u0219i s\u0103pt\u0103m\u00e2nal, dar cel pu\u021bin lunar. Cei care nu au un cont pot face p\u00e2n\u0103 la zece interog\u0103ri pe zi \u0219i primesc apoi cuvinte cheie AMZ corespunz\u0103toare. Cu un cont, utilizarea este chiar gratuit\u0103 f\u0103r\u0103 restric\u021bii.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-364768-identifier\">ShopDoc: Instrument de cercetare a cuvintelor cheie Amazon cu cont<\/h3><div class=\"wp-block-image is-style-default gb-responsive-152420-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/www.sellerlogic.com\/en\/shop-doc-keyword-tool-2\/\"><img decoding=\"async\" width=\"844\" height=\"474\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool.png\" alt=\"Cum s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi clasamentul cu instrumentul de cuvinte cheie potrivit pentru Amazon!\" class=\"wp-image-2734\" style=\"width:259px;height:146px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool-768x431.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-954719-identifier\">O alt\u0103 posibilitate de a \u00eencepe c\u0103utarea cuvintelor cheie pentru Amazon este <a href=\"https:\/\/www.shopdoc-tools.de\/shopdoc-keyfinder\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyfinder de la ShopDoc<\/a>. De\u0219i acesta este accesibil doar dup\u0103 crearea unui cont gratuit, software-ul ofer\u0103 c\u00e2teva op\u021biuni interesante de filtrare. De exemplu, utilizatorul poate stabili dac\u0103 cuv\u00e2ntul cheie c\u0103utat ar trebui s\u0103 fie la \u00eenceput, la sf\u00e2r\u0219it sau pur \u0219i simplu s\u0103 fie inclus \u00een mod general. De asemenea, num\u0103rul maxim de termeni poate fi setat. \u00cen plus, rezultatele pot fi filtrate dup\u0103 sugestiile Amazon pentru a ob\u021bine termeni de c\u0103utare c\u00e2t mai relevan\u021bi. De asemenea, pot fi c\u0103utate cuvinte cheie pentru care nu exist\u0103 \u00eenc\u0103 o campanie PPC activ\u0103.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-577305-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-73433-identifier\">Ce sunt sugestiile Amazon? Sugestiile Amazon sunt propunerile de completare automat\u0103 ale func\u021biei de c\u0103utare a gigantului online. Acestea apar de \u00eendat\u0103 ce sunt tastate cuvinte sau chiar doar litere \u00een c\u00e2mpul de c\u0103utare \u0219i constau din cele mai frecvent c\u0103utate termeni.<\/p><\/blockquote><div class=\"wp-block-image is-style-default gb-responsive-199229-identifier desktop-align-left xl-align-left lg-align-left md-align-left sm-align-left\"><figure class=\"theme-wp-block alignleft size-large is-resized\"><a href=\"https:\/\/www.sellerlogic.com\/en\/keywordtool-io-2\/\"><img decoding=\"async\" width=\"844\" height=\"623\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io.png\" alt=\"Cum s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi clasamentul cu instrumentul de cuvinte cheie potrivit pentru Amazon!\" class=\"wp-image-2730\" style=\"width:230px;height:170px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io-407x300.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io-768x567.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833073-identifier\">Keywordtool.io: Gratuit, dar mai pu\u021bin cuprinz\u0103tor<\/h3><p class=\"theme-wp-block gb-responsive-889930-identifier\">Pe l\u00e2ng\u0103 Google sau Ebay, pe <a href=\"https:\/\/keywordtool.io\/amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">keywordtool.io<\/a> pot fi g\u0103site \u0219i termeni de c\u0103utare specifici pentru Amazon. Analiza cuvintelor cheie aici este \u00eens\u0103 mai pu\u021bin cuprinz\u0103toare dec\u00e2t la ShopDoc sau Sistrix \u0219i nu include \u00een versiunea gratuit\u0103 volumele de c\u0103utare estimate pentru Amazon. Avantajul: Compararea cu cuvintele cheie de pe Google, Ebay sau Instagram este rapid\u0103 \u0219i u\u0219or de realizat, deoarece feron\u021bele de c\u0103utare corespunz\u0103toare sunt la doar un clic distan\u021b\u0103. \u00cen c\u00e2mpul \u201ecuvinte cheie negative\u201d pot fi excluse de asemenea cele care nu ar trebui s\u0103 fie luate \u00een considerare de instrumentul de cuvinte cheie Amazon \u00een lista de rezultate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-460779-identifier\">Keyword-Tool-Dominator (KTD) pentru Amazon &#8211; c\u0103utare specific\u0103 pe \u021b\u0103ri<\/h3><p class=\"theme-wp-block gb-responsive-955467-identifier\">Aceast\u0103 <a href=\"https:\/\/www.keywordtooldominator.com\/amazon-keyword-tool\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">software de analiz\u0103 a cuvintelor cheie<\/a> este deosebit de interesant\u0103 pentru comercian\u021bii care activeaz\u0103 pe diferite pie\u021be \u0219i doresc s\u0103 \u00ee\u0219i adapteze optimizarea cuvintelor cheie \u00een func\u021bie de \u021bar\u0103, deoarece KTD permite, de exemplu, s\u0103 se ia \u00een considerare doar Amazon Germania sau Amazon UK. \u00cen plus, aici se poate c\u0103uta \u0219i dup\u0103 numele produselor \u0219i se poate crea o list\u0103 proprie din rezultate. Totu\u0219i, sunt permise doar trei c\u0103ut\u0103ri gratuite pe zi.<\/p><div class=\"wp-block-image is-style-default gb-responsive-774555-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/www.sellerlogic.com\/en\/keyword-tool-dominator-amazon-2\/\"><img decoding=\"async\" width=\"844\" height=\"763\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon.png\" alt=\"Instrumentul Keyword Tool Dominator pentru Amazon\" class=\"wp-image-2726\" style=\"width:211px;height:191px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon-407x368.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon-768x694.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-764842-identifier\">Strategii pentru Amazon f\u0103r\u0103 instrument de cuvinte cheie: A\u0219a g\u0103si\u021bi termeni de c\u0103utare relevan\u021bi!<\/h2><p class=\"theme-wp-block gb-responsive-462845-identifier\">Analiza cuvintelor cheie prin intermediul unui instrument nu este \u00eens\u0103 singura modalitate prin care comercian\u021bii Amazon \u00ee\u0219i pot \u00eembun\u0103t\u0103\u021bi clasamentul. Cu siguran\u021b\u0103, software-ul este cel mai important instrument &#8211; dar acesta poate fi completat \u00een mod util prin alte strategii, optimiz\u00e2nd astfel rezultatul.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-727215-identifier\">\u2192 Folosi\u021bi-v\u0103 propriul cap<\/h3><p class=\"theme-wp-block gb-responsive-546693-identifier\">\u00cen special pentru produsele <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/private-label-oder-handelsware\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private Label<\/a>: Ca v\u00e2nz\u0103tor, cunoa\u0219te\u021bi cel mai bine produsul dumneavoastr\u0103! Clarifica\u021bi-v\u0103 care sunt punctele unice de v\u00e2nzare pe care le pute\u021bi aduce \u00een discu\u021bie \u0219i g\u00e2ndi\u021bi-v\u0103 &#8211; eventual \u00eempreun\u0103 cu echipa dumneavoastr\u0103 &#8211; ce cuvinte cheie ar avea sens s\u0103 folosi\u021bi, chiar dac\u0103 instrumentul de cuvinte cheie Amazon nu le-a generat direct. Verifica\u021bi aceste termeni cu instrumentul de analiz\u0103 ales de dumneavoastr\u0103 \u0219i clarifica\u021bi-v\u0103 cine este publicul \u021bint\u0103 \u0219i cum ar c\u0103uta acesta probabil un produs.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-931921-identifier\">\u2192 Folosi\u021bi sugestiile Amazon<\/h3><p class=\"theme-wp-block gb-responsive-122779-identifier\">Ce poate face instrumentul de cuvinte cheie conceput pentru backend, comercian\u021bii pot realiza manual \u00eentr-o m\u0103sur\u0103 mai mic\u0103. De \u00eendat\u0103 ce utilizatorul Amazon tasteaz\u0103 un termen de c\u0103utare \u00een c\u00e2mpul de introducere, completarea automat\u0103 sugereaz\u0103 alte cuvinte cheie potrivite &#8211; \u0219i anume acelea care au fost c\u0103utate cel mai frecvent \u00een combina\u021bie cu termenul introdus. Aceast\u0103 func\u021bie poate fi folosit\u0103 de comercian\u021bi \u0219i, de exemplu, pot parcurge alfabetul dup\u0103 schema \u201eCuv\u00e2nt cheie + a\u201d, \u201eCuv\u00e2nt cheie + b\u201d etc. pentru a descoperi cele mai frecvente combina\u021bii. Adesea, instrumentul de cuvinte cheie Amazon efectueaz\u0103 deja aceast\u0103 analiz\u0103.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-687399-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-274319-identifier\">Volumul de c\u0103utare: Secret p\u0103zit? Da!<br> Multe, dar nu toate instrumentele de cuvinte cheie Amazon ofer\u0103 pentru fiecare cuv\u00e2nt cheie \u0219i volumul de c\u0103utare. Acestea sunt \u00eens\u0103 doar estim\u0103ri, deoarece, spre deosebire de Google, Amazon p\u0103streaz\u0103 secret volumul de c\u0103utare al cuvintelor cheie. Totu\u0219i, prin completarea automat\u0103, se pot determina cel pu\u021bin cuvintele cheie cu cele mai mari volume de c\u0103utare destul de fiabil.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-122715-identifier\">\u2192 Include\u021bi limbajul colocvial \u0219i sinonimele<\/h3><p class=\"theme-wp-block gb-responsive-797590-identifier\">\u00cen special, pia\u021ba de limb\u0103 german\u0103 nu duce lips\u0103 de influen\u021be din zonele austriece \u0219i elve\u021biene, av\u00e2nd multe expresii colocviale \u0219i dialectale. Ca v\u00e2nz\u0103tor, \u00eens\u0103, este greu s\u0103 ai o imagine de ansamblu asupra tuturor sinonimelor pentru un cuv\u00e2nt cheie. Baze de date precum <a href=\"https:\/\/www.openthesaurus.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">openthesaurus.de<\/a> pot oferi indicii importante despre ce alte termeni ar putea fi relevan\u021bi. De exemplu, pentru cuv\u00e2ntul cheie \u201etelevizor\u201d, thesaurus-ul sugereaz\u0103 \u0219i alte cuvinte precum TV sau Patschenkino (austriac).<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-322408-identifier\">\u2192 Observa\u021bi concuren\u021bii \u0219i cuvintele cheie<\/h3><p class=\"theme-wp-block gb-responsive-964673-identifier\">Aceasta este, de asemenea, o func\u021bie care este adesea inclus\u0103 \u00eentr-un bun instrument de cuvinte cheie Amazon. Cu toate acestea, poate fi benefic s\u0103 ave\u021bi \u00een vedere paginile de produse ale concuren\u021bilor. Ce cuvinte cheie apar \u00een titlu \u0219i informa\u021biile despre produs \u0219i ce alte articole au cump\u0103rat clien\u021bii dup\u0103 ce au vizionat un anumit produs? \u00cen acest fel, comercian\u021bii pot ob\u021bine o bun\u0103 \u00een\u021belegere a inten\u021biei de c\u0103utare pe care o are clientul cu un cuv\u00e2nt cheie \u0219i cum concuren\u021ba r\u0103spunde acestei inten\u021bii. De asemenea, este interesant: pe ce cuvinte cheie se desf\u0103\u0219oar\u0103 campaniile PPC ale concuren\u021bei?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-80964-identifier\">Toate cuvintele cheie la un loc? Aceste c\u00e2mpuri sunt disponibile!<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-style-default gb-responsive-76174-identifier\"><img decoding=\"async\" width=\"844\" height=\"283\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen.jpeg\" alt=\"\u00cen aceste c\u00e2mpuri de pe Amazon pot fi introduse cuvinte cheie.\" class=\"wp-image-2722\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen-407x136.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen-768x258.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-124986-identifier\">Comercian\u021bii pot folosi diferite c\u00e2mpuri de introducere pentru a integra rezultatele cercet\u0103rii lor de cuvinte cheie cu instrumentul de cuvinte cheie Amazon:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-403685-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-600384-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Titlul produsului<\/strong>: \u00cen acest c\u00e2mp trebuie incluse cele mai importante cuvinte cheie cu cea mai mare relevan\u021b\u0103. Sub ce termen ar trebui s\u0103 fie g\u0103sit produsul? <\/li><li class=\"theme-wp-block gb-responsive-189368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Bulletpoints<\/strong>: Acestea se claseaz\u0103 ca importan\u021b\u0103 pentru algoritm pe locul doi. Ce argumente de v\u00e2nzare exist\u0103? Aici este important s\u0103 formula\u021bi precis \u0219i concis.<\/li><li class=\"theme-wp-block gb-responsive-573847-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Descrierea produsului<\/strong>: \u00cen acest c\u00e2mp, v\u00e2nz\u0103torii au cel mai mult spa\u021biu \u0219i pot include \u0219i cuvinte cheie cu relevan\u021b\u0103 mai mic\u0103.<\/li><li class=\"theme-wp-block gb-responsive-490343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Backend<\/strong>: \u00cen Seller Central pot fi introduse mai multe cuvinte cheie sub \u201eCuvinte cheie generale\u201d. \u00cen acest caz, \u00eentregul c\u00e2mp este perceput de Amazon ca o propozi\u021bie &#8211; virgulele, alte semne de punctua\u021bie sau repet\u0103rile nu sunt necesare.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-201230-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-971779-identifier\"><strong>Aten\u021bie!<\/strong> \u00cen trecut, Amazon a limitat cuvintele cheie din backend la 250 de bytes. De la o actualizare din august 2018, caracterele au fost limitate la un total de 249 de bytes pe c\u00e2mp. Comercian\u021bii ar trebui s\u0103 respecte cu stricte\u021be aceast\u0103 valoare, altfel algoritmul ar putea ignora \u00eentregul set de cuvinte cheie din backend. Totu\u0219i, lungimea permis\u0103 poate varia \u00een func\u021bie de categoria de produs. Cei care doresc s\u0103 se asigure c\u0103 titlurile \u0219i altele sunt afi\u0219ate complet \u0219i pot fi g\u0103site f\u0103r\u0103 probleme \u00een c\u0103utare, ar trebui s\u0103 respecte cel mai bine ghidurile de stil de la Amazon.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-641802-identifier\">\u00cen func\u021bie de categoria de produs, pot ap\u0103rea c\u00e2mpuri suplimentare de introducere. A\u0219a-numitele cuvinte cheie pentru publicul \u021bint\u0103 ajut\u0103, de exemplu, Amazon s\u0103 determine publicul \u021bint\u0103. \u00cen principiu, comercian\u021bii ar trebui s\u0103 utilizeze \u0219i aceste c\u00e2mpuri pentru a-i face algoritmului c\u00e2t mai u\u0219or posibil.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-148272-identifier\">Concluzie: De la instrument la clasament<\/h2><p class=\"theme-wp-block gb-responsive-804603-identifier\">Pentru a vinde cu succes ca comerciant pe pia\u021ba online, un instrument corespunz\u0103tor pentru cuvinte cheie Amazon este indispensabil. Pe l\u00e2ng\u0103 optimizarea sau cercetarea cuvintelor cheie, pot fi utile \u0219i alte func\u021bii, cum ar fi analiza ASIN. \u00cen ciuda tehnologiei automatizate, v\u00e2nz\u0103torii ar trebui s\u0103 reflecteze \u00eentotdeauna asupra cuvintelor cheie care sunt cu adev\u0103rat utile \u0219i asupra celor pentru care merit\u0103 o campanie PPC. \u00cen caz de \u00eendoial\u0103, ar trebui s\u0103 se caute manual termeni de c\u0103utare potrivi\u021bi. Inten\u021bia de c\u0103utare a poten\u021bialilor cump\u0103r\u0103tori \u0219i clasamentul concuren\u021bei pot servi drept ghid.<\/p><p class=\"theme-wp-block gb-responsive-459405-identifier\">Cele mai importante cuvinte cheie trebuie incluse \u00een titlul produsului \u0219i \u00een bulletpoints, iar cele mai pu\u021bin relevante \u00ee\u0219i g\u0103sesc loc \u00een descrierea produsului. \u00cen backend, este esen\u021bial s\u0103 se specifice alte cuvinte cheie importante, f\u0103r\u0103 a dep\u0103\u0219i num\u0103rul maxim de caractere sau a repeta cuvintele cheie deja utilizate \u00een frontend. Repet\u0103rile sau semnele de punctua\u021bie nu sunt necesare.<\/p><p class=\"theme-wp-block gb-responsive-906905-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea imaginilor: \u00a9 Bits and Splits \u2013 stock.adobe.com \/ Captur\u0103 de ecran @ Sistrix \/ Captur\u0103 de ecran @ ShopDoc \/ Captur\u0103 de ecran @ Keywordtool.io \/ Captur\u0103 de ecran @ KTD \/ \u00a9 Aleksei \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO &#8211; pentru majoritatea, acest termen sun\u0103 mai \u00eent\u00e2i a Google. Dar \u0219i comercian\u021bii Amazon ar trebui s\u0103 se ocupe de tema optimiz\u0103rii pentru motoarele de c\u0103utare \u0219i s\u0103 foloseasc\u0103 un instrument de cuvinte cheie Amazon pentru a cerceta termeni de c\u0103utare relevan\u021bi, deoarece, pe l\u00e2ng\u0103 profitul din Buy Box, clasamentul \u00een cadrul rezultatelor c\u0103ut\u0103rii<\/p>\n","protected":false},"author":3,"featured_media":2718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1317],"tags":[],"class_list":["post-226899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cele mai bune instrumente pentru cuvinte cheie Amazon: 5 instrumente pentru comercian\u021bi<\/title>\n<meta name=\"description\" content=\"F\u0103r\u0103 un instrument pentru cuvinte cheie Amazon, nu exist\u0103 o optimizare bun\u0103 a list\u0103rilor. 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