{"id":226947,"date":"2020-07-07T10:20:00","date_gmt":"2020-07-07T10:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/"},"modified":"2020-07-07T10:20:00","modified_gmt":"2020-07-07T10:20:00","slug":"toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/","title":{"rendered":"Toate informa\u021biile importante despre Amazon Buy Box: performan\u021ba v\u00e2nz\u0103torului, calificarea \u0219i altele"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-731103-identifier\">C\u00e2mpul portocaliu \u201eAdaug\u0103 \u00een co\u0219\u201d \u2013 numit \u0219i Amazon Buy Box \u2013 este cel mai dorit buton de pe platform\u0103 pentru v\u00e2nz\u0103tori. \u0218i pe bun\u0103 dreptate. Nu doar c\u0103 c\u00e2\u0219tig\u0103torii Buy Box ob\u021bin o vizibilitate mai mare pentru produsele lor, dar fac \u0219i mult mai multe v\u00e2nz\u0103ri dec\u00e2t concuren\u021ba lor. Afla\u021bi tot ce trebuie s\u0103 \u0219ti\u021bi despre acesta \u00een acest articol \u2013 \u00een special cum s\u0103 c\u00e2\u0219tiga\u021bi Buy Box pe Amazon \u0219i s\u0103-l p\u0103stra\u021bi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-227399-identifier\">Ce este Amazon Buy Box?<\/h2><p class=\"theme-wp-block gb-responsive-244867-identifier\">\u00cen universul Amazon, sec\u021biunea care este plasat\u0103 \u00een partea dreapt\u0103 a paginii de detalii a produsului Amazon \u0219i este folosit\u0103 de clien\u021bi pentru a cump\u0103ra articole \u00een co\u0219ul lor. S\u0103 arunc\u0103m o privire asupra unui exemplu \u0219i s\u0103 folosim aceast\u0103 oportunitate pentru a verifica cum gigantul comer\u021bului electronic structureaz\u0103 o pagin\u0103 pentru a influen\u021ba deciziile cump\u0103r\u0103torilor:<\/p><div class=\"wp-block-image gb-responsive-480132-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"844\" height=\"622\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png\" alt=\"Formula Amazon Buy Box este necunoscut\u0103.\" class=\"wp-image-7954\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-407x300.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-768x566.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-1536x1132.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-2048x1510.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-226046-identifier\">A\u0219a cum pute\u021bi vedea mai sus, c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d este plasat proeminent l\u00e2ng\u0103 articol \u0219i eviden\u021biat vizual \u00eentr-un portocaliu proeminent. Pe de alt\u0103 parte, v\u00e2nz\u0103torii concuren\u021bi \u2013 cei care nu au fost recompensa\u021bi cu Buy Box \u2013 sunt plasa\u021bi \u00eentr-o pozi\u021bie discret\u0103 mai jos. \u00cen exemplul nostru, ceilal\u021bi v\u00e2nz\u0103tori au propriul c\u00e2mp mai mic \u201eAdaug\u0103 \u00een co\u0219\u201d, atr\u0103g\u00e2nd aten\u021bia asupra ofertelor lor alternative. Acest lucru este foarte benefic pentru ei, dar nu este de obicei cazul.<\/p><p class=\"theme-wp-block gb-responsive-579238-identifier\">Are plasarea acestor elemente are vreo influen\u021b\u0103 asupra modului \u00een care reac\u021bioneaz\u0103 cump\u0103r\u0103torii? Foarte mult. Aproximativ 90 la sut\u0103 din toate achizi\u021biile au loc prin clicurile cump\u0103r\u0103torilor pe \u201eAdaug\u0103 \u00een co\u0219\u201d. Cu alte cuvinte: v\u00e2nz\u0103torul care a reu\u0219it s\u0103 c\u00e2\u0219tige Amazon Buy Box, c\u00e2\u0219tig\u0103 de asemenea cele mai multe v\u00e2nz\u0103ri.<\/p><p class=\"theme-wp-block gb-responsive-273113-identifier\">A\u0219adar, pe scurt: v\u00e2nz\u0103rile merg c\u0103tre v\u00e2nz\u0103torul cu cele mai multe c\u00e2\u0219tiguri Buy Box pe Amazon, ceea ce \u00eenseamn\u0103 c\u0103 orice v\u00e2nz\u0103tor \u00eentreprinz\u0103tor pe Amazon ar face bine s\u0103 g\u0103seasc\u0103 constant modalit\u0103\u021bi de a c\u00e2\u0219tiga Amazon Buy Box \u0219i de a-l p\u0103stra.<\/p><p class=\"theme-wp-block gb-responsive-211008-identifier\">S\u0103 arunc\u0103m o privire asupra posibilit\u0103\u021bilor.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-941740-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u00cencepe\u021bi-v\u0103 c\u0103l\u0103toria de la v\u00e2nz\u0103tor la bestseller &#8211; cu SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOb\u021bine\u021bi un trial gratuit ast\u0103zi \u0219i vede\u021bi cum serviciile potrivite v\u0103 pot duce de la a fi bun la a fi CEL MAI BUN. Nu a\u0219tepta\u021bi. Ac\u021biona\u021bi acum.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cencepe\u021bi acum<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-493368-identifier\">Cum s\u0103 deveni\u021bi eligibil pentru Buy Box?<\/h2><p class=\"theme-wp-block gb-responsive-774281-identifier\">A fi eligibil pentru Buy Box \u00eenseamn\u0103 c\u0103 a\u021bi \u00eendeplinit anumite criterii care v\u0103 permit s\u0103 fi\u021bi plasat \u00een c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d datorit\u0103 performan\u021bei dvs. ridicate ca v\u00e2nz\u0103tor. Ce c\u00e2\u0219tiga\u021bi din statutul de v\u00e2nz\u0103tor eligibil? \u00cen primul r\u00e2nd, vizibilitate crescut\u0103. Chiar dac\u0103 nu sunte\u021bi \u00een Buy Box \u00een sine, sunte\u021bi totu\u0219i eligibil pentru plasarea \u00een sec\u021biunea \u201eMai multe op\u021biuni de cump\u0103rare\u201d, ceea ce v\u0103 face \u0219i mai atractiv pentru cump\u0103r\u0103tori. De\u0219i nu exist\u0103 o formul\u0103 stabilit\u0103 pentru a ajunge \u00een Buy Box sau pentru a-l c\u00e2\u0219tiga, exist\u0103 anumite cerin\u021be pe care trebuie s\u0103 le \u00eendeplini\u021bi pentru a fi luat \u00een considerare:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-369990-identifier\">1. Cont de v\u00e2nz\u0103tor profesional<\/h3><p class=\"theme-wp-block gb-responsive-620322-identifier\">Pentru a fi eligibil, trebuie s\u0103 fi\u021bi un v\u00e2nz\u0103tor profesional timp de cel pu\u021bin 3 luni. Cineva cu un cont de v\u00e2nz\u0103tor individual (\u201eCont de baz\u0103\u201d \u00een Europa) nu va fi luat \u00een considerare.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-239774-identifier\">2. Metrici de performan\u021b\u0103 ridicate<\/h3><p class=\"theme-wp-block gb-responsive-293067-identifier\">\u00cen conformitate cu mantra orientat\u0103 spre client a Amazon, doar v\u00e2nz\u0103torii care ofer\u0103 clien\u021bilor lor o experien\u021b\u0103 uimitoare pot deveni eligibili pentru Buy Box. Am enumerat mai jos to\u021bi factorii la care trebuie s\u0103 excela\u021bi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-526420-identifier\">3. Noutate<\/h3><p class=\"theme-wp-block gb-responsive-821622-identifier\">Cu c\u00e2t articolele pe care le vinde\u021bi sunt mai noi, cu at\u00e2t \u0219ansele de a c\u00e2\u0219tiga Amazon Buy Box cu acestea sunt mai mari. Numai dac\u0103 nu sunt disponibile articole noi, vor fi lua\u021bi \u00een considerare v\u00e2nz\u0103torii eligibili care ofer\u0103 articole folosite.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-838306-identifier\">4. Accesibilitate<\/h3><p class=\"theme-wp-block gb-responsive-104796-identifier\">Articolul listat trebuie s\u0103 fie \u00een stoc.<\/p><p class=\"theme-wp-block gb-responsive-510727-identifier\">Dac\u0103 r\u0103m\u00e2ne\u021bi f\u0103r\u0103 stoc, Buy Box va merge direct la urm\u0103torul v\u00e2nz\u0103tor. De aceea, este esen\u021bial s\u0103 ave\u021bi \u00eentotdeauna un volum de comenzi suficient (\u201ecantitatea suficient\u0103\u201d variaz\u0103 \u00een func\u021bie de categorii).<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-582067-identifier\">5. Pre\u021buri dinamice<\/h3><p class=\"theme-wp-block gb-responsive-770580-identifier\">De\u0219i Amazon nu comunic\u0103 acest lucru, este un secret bine cunoscut c\u0103 \u00een general v\u00e2nz\u0103torii cu cele mai competitive pre\u021buri de\u021bin Buy Box. De\u0219i stabilirea pre\u021burilor articolelor dvs. foarte ieftin este o modalitate sigur\u0103 de a c\u00e2\u0219tiga Buy Box, aceasta poate duce \u0219i la r\u0103zboaie de pre\u021buri cu concuren\u021bii dvs. Afla\u021bi aici cum s\u0103 o ocoli\u021bi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-800016-identifier\">Cum s\u0103 c\u00e2\u0219tiga\u021bi Amazon Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-228057-identifier\">Te \u00eentrebi cum s\u0103 ob\u021bii Buy Box? Din p\u0103cate, \u00een Amazon nu exist\u0103 o modalitate u\u0219oar\u0103 de a face acest lucru. A c\u00e2\u0219tiga nu este niciodat\u0103 u\u0219or, iar Amazon nu face excep\u021bie \u00een acest sens. Nu exist\u0103 o solu\u021bie ingenioas\u0103, nici un hack pentru buy box-ul Amazon care s\u0103-\u021bi permit\u0103 s\u0103 c\u00e2\u0219tigi butonul portocaliu f\u0103r\u0103 a fi un v\u00e2nz\u0103tor formidabil. Pot exista unul sau dou\u0103 trucuri pentru Buy Box care \u00ee\u021bi vor cre\u0219te \u0219ansele, dar cea mai bun\u0103 modalitate de a c\u00e2\u0219tiga este pe calea tradi\u021bional\u0103: dep\u0103\u0219ind concuren\u021ba. Iat\u0103 explica\u021bia pentru Amazon Buy Box:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-821223-identifier\">Cu c\u00e2t te clasezi mai bine, cu at\u00e2t vinzi mai mult<\/h3><p class=\"theme-wp-block gb-responsive-56833-identifier\">Odat\u0103 cu num\u0103rul \u00een continu\u0103 cre\u0219tere de v\u00e2nz\u0103tori \u0219i clien\u021bi, doar cei cu cea mai mare rat\u0103 de satisfac\u021bie a clien\u021bilor sunt selecta\u021bi. Criteriile care garanteaz\u0103 satisfac\u021bia clien\u021bilor sunt prezentate \u00een KPI-urile (indicatori cheie de performan\u021b\u0103) Amazon Buy Box pe care gigantul online le colecteaz\u0103 din activit\u0103\u021bile comerciale ale v\u00e2nz\u0103torilor pe platform\u0103. Acestea includ \u2013 printre altele \u2013 timpul de livrare, ratele de defecte ale comenzilor \u0219i\/sau satisfac\u021bia la returnare.<\/p><p class=\"theme-wp-block gb-responsive-555111-identifier\">Cei care doresc s\u0103 c\u00e2\u0219tige c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d ar trebui s\u0103 fie familiariza\u021bi cu fiecare metric important \u0219i s\u0103 le aib\u0103 sub control \u00een consecin\u021b\u0103. Standardul este destul de ridicat aici \u2013 ca exemplu, rata de defecte ar trebui s\u0103 fie c\u00e2t mai aproape de zero procente posibil dac\u0103 dori\u021bi s\u0103 c\u00e2\u0219tiga\u021bi Amazon Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-427860-identifier\">Pre\u021bul este de asemenea extrem de relevant, dar exist\u0103 o a\u0219a-zis\u0103 pre\u021b corect pentru Amazon Buy Box? Nu exist\u0103 un r\u0103spuns definitiv aici, deoarece Amazon ajusteaz\u0103 intervalul de pre\u021b pentru fiecare produs. Orice v\u00e2nz\u0103tor care dep\u0103\u0219e\u0219te acest interval de pre\u021b nu va putea c\u00e2\u0219tiga.<\/p><p class=\"theme-wp-block gb-responsive-177625-identifier\">Este pu\u021bin probabil s\u0103 c\u00e2\u0219tiga\u021bi c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d dac\u0103 produsele dvs. sunt prea scumpe. Pe de alt\u0103 parte, un pre\u021b mai mare poate fi compensat de o performan\u021b\u0103 excelent\u0103 a v\u00e2nz\u0103torului, at\u00e2ta timp c\u00e2t sunte\u021bi \u00een cadrul intervalului de pre\u021b men\u021bionat mai sus. Cu alte cuvinte, v\u00e2nz\u0103torii cu un pre\u021b mai mare pot fi totu\u0219i recompensa\u021bi cu Buy Box dac\u0103 au KPI-uri generale mai bune dec\u00e2t concuren\u021ba.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-614002-identifier\">Parametrii cheie considera\u021bi de algoritmul Buy Box al Amazon<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-93194-identifier\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm-.png\" alt=\"Fi\u0219a de trucuri Buy Box\" class=\"wp-image-68761\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm-.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-834045-identifier\">Iat\u0103 o mic\u0103 concluzie rapid\u0103 pentru tine: o fi\u0219\u0103 de trucuri Buy Box care listeaz\u0103 toate aspectele importante pentru a-\u021bi aduce brandul \u00een Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-823273-identifier\">1. Rata de defecte a comenzilor<\/h3><p class=\"theme-wp-block gb-responsive-882956-identifier\">Amazon urm\u0103re\u0219te ODR-ul (Rata de defecte a comenzilor) pe termen scurt \u0219i lung, care se extinde pe parcursul ultimelor patru luni. Men\u021binerea unui ODR de sub 1% este esen\u021bial\u0103 dac\u0103 dori\u021bi s\u0103 c\u00e2\u0219tiga\u021bi Buy Box. Orice lucru care dep\u0103\u0219e\u0219te acest procent va face dificil\u0103 plasarea bunurilor dvs. \u00een Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-421436-identifier\">2. Disponibilitatea stocului<\/h3><p class=\"theme-wp-block gb-responsive-609131-identifier\">Amazon Buy Box se va muta instantaneu la un alt v\u00e2nz\u0103tor dac\u0103 nu ave\u021bi articolul \u00een stoc. De aceea, este esen\u021bial ca comercian\u021bii s\u0103 men\u021bin\u0103 niveluri s\u0103n\u0103toase de stoc pentru articolele lor cel mai bine v\u00e2ndute.<\/p><p class=\"theme-wp-block gb-responsive-975497-identifier\">Regula urm\u0103toare nu se aplic\u0103 atunci c\u00e2nd un produs este marcat ca \u201ecomand\u0103 \u00een a\u0219teptare\u201d \u0219i are o not\u0103 pe pagina produsului. C\u00e2nd un consumator plaseaz\u0103 o comand\u0103 \u00een a\u0219teptare, o face \u0219tiind c\u0103 articolul nu va fi livrat \u0219i nu va fi disponibil imediat.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-172493-identifier\">3. Pre\u021bul final<\/h3><p class=\"theme-wp-block gb-responsive-11934-identifier\">Incluz\u00e2nd taxele de livrare, acest termen se refer\u0103 la costul final al unui produs pe Amazon.<\/p><p class=\"theme-wp-block gb-responsive-12348-identifier\">Cota Buy Box cre\u0219te pe m\u0103sur\u0103 ce pre\u021bul final scade. De asemenea, pute\u021bi percepe un pre\u021b mai mare \u0219i s\u0103 v\u0103 men\u021bine\u021bi cota de Buy Box dac\u0103 metricile dvs. de performan\u021b\u0103 sunt mai bune dec\u00e2t cele ale concuren\u021bilor dvs. direc\u021bi. Cu toate acestea, dac\u0103 rivalii dvs. au metrici generale mai bune, va trebui s\u0103 v\u0103 reduce\u021bi pre\u021bul pentru a men\u021bine aceea\u0219i cot\u0103 de Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-955005-identifier\">4. Perioada de livrare<\/h3><p class=\"theme-wp-block gb-responsive-464621-identifier\">Timpul pe care comerciantul se angajeaz\u0103 s\u0103 expedieze articolul c\u0103tre cump\u0103r\u0103tor este cel mai de baz\u0103 metric pe care Buy Box \u00eel ia \u00een considerare.<\/p><p class=\"theme-wp-block gb-responsive-13716-identifier\">Influen\u021ba acestui parametru asupra Buy Box va fi \u0219i mai mare pentru unele produse \u0219i categorii sensibile la timp, cum ar fi bunurile perisabile \u0219i c\u0103r\u021bile de felicitare, unde cump\u0103r\u0103torii cer frecvent livrare rapid\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-363739-identifier\">5. \u00cendeplinirea Amazon (FBA)<\/h3><p class=\"theme-wp-block gb-responsive-58954-identifier\">Strategia de \u00eendeplinire a produsului este factorul care are cea mai mare influen\u021b\u0103 asupra Amazon Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-41612-identifier\">Cea mai simpl\u0103 abordare pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi \u0219ansele de a fi \u00een Buy Box este s\u0103 folosi\u021bi \u00cendeplinirea de c\u0103tre Amazon (FBA), deoarece Amazon \u00ee\u0219i evalueaz\u0103 \u00een mod natural propriile servicii de \u00eendeplinire la un nivel foarte ridicat \u2013 ceea ce, \u00een mod corect, este adev\u0103rat.<\/p><p class=\"theme-wp-block gb-responsive-827453-identifier\">Asta nu \u00eenseamn\u0103 c\u0103 v\u00e2nz\u0103torii care folosesc \u00cendeplinirea de c\u0103tre Comercian\u021bi (FBM) nu pot dep\u0103\u0219i vreodat\u0103 v\u00e2nz\u0103torii FBA; este doar mai dificil \u0219i necesit\u0103 scoruri foarte ridicate pe toate variabilele, precum \u0219i un pre\u021b foarte sc\u0103zut. Face\u021bi clic aici pentru a afla mai multe despre Amazon FBM, de exemplu, cum func\u021bioneaz\u0103 \u0219i pentru cine func\u021bioneaz\u0103 cel mai bine.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-189951-identifier\">6. Feedback-ul clien\u021bilor<\/h3><p class=\"theme-wp-block gb-responsive-636785-identifier\">Amazon va revizui feedback-ul din ultimele 30 de zile, 90 de zile \u0219i 365 de zile. \u0218ansele dvs. de a c\u00e2\u0219tiga un Buy Box sunt cele mai mari dac\u0103 scorul dvs. de feedback de la clien\u021bi este de cel pu\u021bin 90%.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-683191-identifier\">Cum afecteaz\u0103 metodele de livrare procentajul Amazon Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-669201-identifier\">Amazon nu a devenit at\u00e2t de de succes f\u0103r\u0103 a asculta clien\u021bii s\u0103i, iar ceea ce doresc clien\u021bii este livrarea rapid\u0103. \u00cen ultimii c\u00e2\u021biva ani, gigantul online \u0219i-a extins masiv propriul serviciu de logistic\u0103, \u00een timp ce a construit \u00een acela\u0219i timp o parteneriat puternic cu furnizori externi precum DHL sau Hermes. Dar cum poate acest lucru s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 eligibilitatea dvs. pentru Amazon Buy Box?<\/p><p class=\"theme-wp-block gb-responsive-564974-identifier\">Amazon nu ofer\u0103 doar servicii cump\u0103r\u0103torilor, ci \u0219i v\u00e2nz\u0103torilor lor. Fulfillment by Amazon, sau Amazon FBA, este un program care \u2013 pentru o anumit\u0103 tax\u0103 \u2013 permite v\u00e2nz\u0103torilor s\u0103 delege stocarea, expedierea \u0219i serviciul pentru clien\u021bi c\u0103tre Amazon, l\u0103s\u00e2nd v\u00e2nz\u0103torii cu cea mai important\u0103 parte a afacerii lor: v\u00e2nzarea efectiv\u0103.<\/p><p class=\"theme-wp-block gb-responsive-125236-identifier\">Care sunt beneficiile acestui lucru? \u00cen primul r\u00e2nd, ai mai mult timp pentru a-\u021bi extinde afacerea \u0219i, de asemenea \u2013 \u0219i acesta este motivul pentru care men\u021bion\u0103m acest lucru aici \u2013 \u00ee\u021bi va cre\u0219te \u0219ansele de a c\u00e2\u0219tiga Buy Box de la Amazon. Ca v\u00e2nz\u0103tor FBA, \u00eendepline\u0219ti deja dou\u0103 factori vitali pe care gigantul online \u00eei ia \u00een considerare atunci c\u00e2nd acord\u0103 popularul buton portocaliu: servicii pentru clien\u021bi impecabile \u0219i expediere foarte fiabil\u0103. <a href=\"#[pref-link id=7605 pref-lang=ro]\">Click aici dac\u0103 vrei s\u0103 afli mai multe despre Amazon FBA.<\/a>\u00a0\u00a0\u00a0<\/p><p class=\"theme-wp-block gb-responsive-244823-identifier\">Iat\u0103 o list\u0103 cu cerin\u021bele minime pe care trebuie s\u0103 le \u00eendepline\u0219ti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-434521-identifier\"><li class=\"theme-wp-block gb-responsive-982940-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Stare ca v\u00e2nz\u0103tor profesionist.<\/li><li class=\"theme-wp-block gb-responsive-636451-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">O rat\u0103 sc\u0103zut\u0103 a defectelor de comand\u0103 (ODR) care ia \u00een considerare feedback-ul clien\u021bilor, reclama\u021biile A-Z \u0219i return\u0103rile de plat\u0103.<\/li><li class=\"theme-wp-block gb-responsive-459342-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pre\u021buri bune.<\/li><li class=\"theme-wp-block gb-responsive-946039-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Servicii pentru clien\u021bi impecabile.<\/li><li class=\"theme-wp-block gb-responsive-327584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Expediere rapid\u0103.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-140568-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142824\/how-to-win-the-buy-box-just-customer-satisfaction-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How to win the Amazon Buy Box? With best customer satisfaction.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">How to Win the Amazon Buy Box in 13 Steps: All Important Metrics in One Blog Post!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Conceptul pe care trebuie s\u0103-l interiorizezi este destul de simplu: v\u00e2nz\u0103torii care sunt plasa\u021bi \u00een Buy Box de la Amazon c\u00e2\u0219tig\u0103 cele mai multe v\u00e2nz\u0103ri. Cu toate acestea, formula sau algoritmul Buy Box de la Amazon este cel mai bine p\u0103strat secret al gigantului online, iar cei mai buni v\u00e2nz\u0103tori pot face doar s\u0103 aplice criterii dovedite care le vor spori \u0219ansele de a men\u021bine c\u00e2mpul dorit &#8220;Adaug\u0103 \u00een co\u0219&#8221; pentru o perioad\u0103 mai lung\u0103 de timp. Click aici pentru a vedea pa\u0219ii.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-801111-identifier\">Po\u021bi pierde Buy Box de la Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-238331-identifier\">Da, absolut. A\u0219a cum am men\u021bionat mai sus, doar comerciantul care \u00ee\u0219i aduce A-game-ul \u00een fiecare zi a s\u0103pt\u0103m\u00e2nii poate p\u0103stra beneficiile Buy Box. Dac\u0103 e\u0219ti prins neglij\u00e2nd, vei pl\u0103ti indirect oferind aproximativ 90 la sut\u0103 din v\u00e2nz\u0103ri noului proprietar. \u00centrebarea este: cum putem s\u0103-l rec\u00e2\u0219tig\u0103m?<\/p><p class=\"theme-wp-block gb-responsive-385037-identifier\">Exist\u0103 situa\u021bii \u00een care Buy Box este pur \u0219i simplu rotit <a href=\"https:\/\/sellercentral.amazon.com\/forums\/t\/i-lost-buy-box-with-better-metrics\/709335\" target=\"_blank\" rel=\"noreferrer noopener\">f\u0103r\u0103 niciun motiv anume<\/a>. Uneori, algoritmul chiar acord\u0103 Buy Box v\u00e2nz\u0103torilor care, aparent, au metrici mai slabe dec\u00e2t tine. De fapt, uneori pierderea Buy Box poate fi chiar vina unui alt competitor cu care \u00eemp\u0103rt\u0103\u0219e\u0219ti listarea. <\/p><p class=\"theme-wp-block gb-responsive-552240-identifier\">Iat\u0103 cum ar putea s\u0103 se \u00eent\u00e2mple: V\u00e2nzi c\u0103\u0219ti de gaming \u0219i \u00eemp\u0103rt\u0103\u0219e\u0219ti listarea popular\u0103 cu al\u021bi trei v\u00e2nz\u0103tori. Datorit\u0103 monitoriz\u0103rii atente a tuturor metricilor relevante, ai c\u00e2\u0219tigat Buy Box \u0219i lucrezi din greu pentru a-l men\u021bine. V\u00e2nz\u0103torul XYZ, pe de alt\u0103 parte \u2013 unul dintre cei trei al\u021bi v\u00e2nz\u0103tori de pe listarea ta \u2013 este extrem de nesigur \u00een ceea ce prive\u0219te expedierea \u0219i serviciul pentru clien\u021bi. Din aceast\u0103 cauz\u0103, a primit mai multe pl\u00e2ngeri din partea mai multor cump\u0103r\u0103tori \u00een ultimele s\u0103pt\u0103m\u00e2ni. Amazon decide, a\u0219adar, s\u0103 suspende Buy Box pentru mouse-ul de gaming, ceea ce duce la pierderea acestuia, chiar dac\u0103 ai f\u0103cut totul corect.<\/p><p class=\"theme-wp-block gb-responsive-40114-identifier\">Cea mai bun\u0103 op\u021biune este s\u0103 te ridici din nou \u0219i s\u0103 continui s\u0103 lucrezi din greu. Dac\u0103 cota ta Buy Box scade pe o perioad\u0103 mai lung\u0103 de timp, ar trebui s\u0103 investighezi cauza \u0219i s\u0103 verifici din nou metricii pe care i-am men\u021bionat mai sus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-184274-identifier\">Eligibilitatea Buy Box de la Amazon<\/h3><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-38929-identifier\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility-.png\" alt=\"Eligibilitatea Buy Box se bazeaz\u0103 pe 5 piloni\" class=\"wp-image-68809\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility-.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-226429-identifier\">Dac\u0103 e\u0219ti un v\u00e2nz\u0103tor nou, o alt\u0103 \u00eentrebare popular\u0103 este cum s\u0103 devii eligibil pentru Buy Box pe Amazon \u0219i dac\u0103 un v\u00e2nz\u0103tor complet nou poate fi un c\u00e2\u0219tig\u0103tor Buy Box chiar dac\u0103 tocmai a \u00eenceput s\u0103 v\u00e2nd\u0103. Ca regul\u0103 general\u0103, trebuie s\u0103 ai o istorie de v\u00e2nz\u0103ri de 90 de zile ca v\u00e2nz\u0103tor profesionist pentru a fi eligibil pentru Buy Box \u2013 at\u00e2ta timp c\u00e2t nu folose\u0219ti FBA.<\/p><p class=\"theme-wp-block gb-responsive-655335-identifier\">Acest lucru are sens \u00een m\u0103sura \u00een care cerin\u021bele necesare unui v\u00e2nz\u0103tor Amazon care dore\u0219te s\u0103-\u0219i creasc\u0103 cota Buy Box au nevoie de timp pentru a se stabili, f\u0103c\u00e2nd astfel foarte pu\u021bin probabil \u2013 dar nu imposibil \u2013 ca cineva care tocmai a \u00eenceput s\u0103 v\u00e2nd\u0103 s\u0103 poat\u0103 fura Buy Box de la al\u021bi v\u00e2nz\u0103tori experimenta\u021bi \u0219i bine stabili\u021bi pe aceea\u0219i listare.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888946-identifier\">V\u00e2nz\u0103torii de marc\u0103 proprie trebuie s\u0103 lupte pentru Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-439709-identifier\">Spre deosebire de rev\u00e2nz\u0103tori, persoanele care v\u00e2nd prin marc\u0103 proprie pe Amazon nu trebuie s\u0103-\u0219i petreac\u0103 cea mai mare parte a timpului lupt\u00e2nd pentru Buy Box prin optimizarea pre\u021burilor, deoarece sunt singura persoan\u0103 care vinde acel articol. Dac\u0103 nu exist\u0103 altcineva care s\u0103 v\u00e2nd\u0103 acela\u0219i produs ca tine, nu exist\u0103 nici o competi\u021bie de \u00eenfruntat. Acest lucru nu \u00eenseamn\u0103, totu\u0219i, c\u0103 nu exist\u0103 competi\u021bie din partea v\u00e2nz\u0103torilor care v\u00e2nd produse <em>similare<\/em> online.<\/p><p class=\"theme-wp-block gb-responsive-941209-identifier\">De exemplu, dac\u0103 produci \u0219i vinzi \u0219osete de tenis de \u00eenalt\u0103 calitate pe Amazon, nu vei avea neap\u0103rat pe cineva care s\u0103-\u021bi conteste Buy Box, \u00eens\u0103 va trebui s\u0103 te confrun\u021bi cu al\u021bi v\u00e2nz\u0103tori care v\u00e2nd \u0219osete durabile pe care le-au fabricat ei \u00een\u0219i\u0219i. Pe l\u00e2ng\u0103 aceasta, va trebui s\u0103 te confrun\u021bi \u0219i cu branduri consacrate precum Nike, Adidas, Puma. Vestea bun\u0103 este c\u0103 exist\u0103 o modalitate de a-\u021bi automatiza pre\u021burile \u00een acest sens \u0219i cu o strategie de \u201c<a href=\"#[pref-link id=26720 pref-lang=ro]\">Cross-Product-Repricing<\/a>\u201d.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-70491-identifier\">Ce s\u0103 faci c\u00e2nd Amazon intr\u0103 \u00een ring<\/h3><p class=\"theme-wp-block gb-responsive-508878-identifier\">Are sens s\u0103 fii realist \u00een acest moment. Dac\u0103 Amazon concureaz\u0103 \u00eempotriva ta pentru propriul s\u0103u Buy Box, pe propria sa platform\u0103, cu propriul s\u0103u produs (\u00een\u021belegi unde se \u00eendreapt\u0103 asta, nu?), \u0219ansele tale de a c\u00e2\u0219tiga nu sunt zero, dar sunt \u00eentr-adev\u0103r destul de slabe. Cu toate acestea, dac\u0103 ai un istoric de performan\u021b\u0103 a v\u00e2nz\u0103torului formidabil \u0219i e\u0219ti dispus s\u0103 subcotezi Amazon la pre\u021b, s-ar putea s\u0103 ai o \u0219ans\u0103. P\u00e2n\u0103 la urm\u0103, Amazon este centrat pe client \u00een esen\u021ba sa. Dac\u0103 e\u0219ti capabil s\u0103 oferi clientului o experien\u021b\u0103 de cump\u0103rare mai bun\u0103 dec\u00e2t Amazon, atunci ei \u00ee\u021bi vor l\u0103sa Buy Box \u021bie.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-238789-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/competing-with-amazon-for-the-buy-box-how-to-win-as-a-seller\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/03\/23140904\/competing-with-amazon-for-the-buy-box-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How to compete with amazon for buy box and defeat them.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/competing-with-amazon-for-the-buy-box-how-to-win-as-a-seller\/\">Competing with Amazon for the Buy Box: How to Win as a Seller!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Majoritatea v\u00e2nz\u0103torilor de pe platforma de cump\u0103r\u0103turi Amazon \u0219tiu acest lucru: a concura cu Amazon pentru Buy Box este o cauz\u0103 pierdut\u0103. Sau a\u0219a ar putea crede cineva! Adev\u0103rul este c\u0103 v\u00e2nz\u0103torii pot cuceri Buy Box dorit chiar \u0219i f\u0103r\u0103 a avea un contract de furnizor. Click aici pentru a afla ce pa\u0219i pot fi urma\u021bi pentru a face fa\u021b\u0103 gigantului e-commerce \u00een propria lor curte.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-320619-identifier\">Importan\u021ba Buy Box mobil<\/h2><p class=\"theme-wp-block gb-responsive-41816-identifier\">Cump\u0103r\u0103turile mobile sunt mai populare ca niciodat\u0103 \u00een r\u00e2ndul clien\u021bilor Amazon. Buy Box este situat direct sub imaginea produsului pe site-ul mobil, ceea ce este diferit de modul \u00een care apare pe un desktop sau laptop. Clien\u021bii \u00ee\u0219i plaseaz\u0103 comanda f\u0103c\u00e2nd clic pe &#8220;Cump\u0103r\u0103 acum&#8221; f\u0103r\u0103 a privi pagina de listare a ofertei.<\/p><p class=\"theme-wp-block gb-responsive-126176-identifier\">\u00cen mod notabil, caseta &#8220;Al\u021bi v\u00e2nz\u0103tori pe Amazon&#8221; nu este afi\u0219at\u0103 pe site-ul mobil Amazon. Numele c\u00e2\u0219tig\u0103torului Buy Box este singurul lucru care este afi\u0219at. Un alt motiv pentru a pune c\u00e2\u0219tigarea Buy Box \u00een fruntea listei tale de priorit\u0103\u021bi este dac\u0103 \u00ee\u021bi pas\u0103 de atingerea cump\u0103r\u0103torilor mobili.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-791348-identifier\">Solu\u021bii software care te vor ajuta s\u0103 c\u00e2\u0219tigi Buy Box de la Amazon<\/h2><p class=\"theme-wp-block gb-responsive-259516-identifier\">\u00cen peisajul e-commerce extrem de competitiv de ast\u0103zi, optimizarea pre\u021burilor tale pe Amazon este crucial\u0103 pentru a r\u0103m\u00e2ne \u00een fa\u021b\u0103. Presiunea competitiv\u0103 pe platform\u0103 este mare, chiar \u0219i atunci c\u00e2nd Amazon \u00eensu\u0219i nu concureaz\u0103 pentru Buy Box. Pentru a stabili o prezen\u021b\u0103 solid\u0103, afacerea ta trebuie s\u0103 necesite un nivel ridicat de optimizare. Ce valoare au beneficiile tale Buy Box dac\u0103 po\u021bi profita de ele doar ocazional? O solu\u021bie software pentru optimizarea pre\u021burilor te ajut\u0103 s\u0103 \u00ee\u021bi ajustezi automat pre\u021burile pe baza diferitelor factori, cum ar fi pre\u021burile competitorilor, fluctua\u021biile cererii \u0219i nivelurile de inventar. Acest lucru asigur\u0103 c\u0103 e\u0219ti \u00eentotdeauna competitiv ca pre\u021b, \u00eembun\u0103t\u0103\u021bindu-\u021bi \u0219ansele de a c\u00e2\u0219tiga Buy Box, cresc\u00e2nd volumul v\u00e2nz\u0103rilor tale \u0219i, \u00een cele din urm\u0103, maximiz\u00e2ndu-\u021bi profitabilitatea. Investi\u021bia \u00eentr-o astfel de solu\u021bie \u00ee\u021bi economise\u0219te timp \u0219i ofer\u0103 informa\u021bii bazate pe date, permi\u021b\u00e2ndu-\u021bi s\u0103 iei decizii mai inteligente \u00een ceea ce prive\u0219te pre\u021burile \u0219i s\u0103 r\u0103m\u00e2i \u00een fa\u021ba tendin\u021belor de pe pia\u021b\u0103. De aceea, anumite solu\u021bii de automatizare au devenit esen\u021biale pentru atingerea succesului.<\/p><p class=\"theme-wp-block gb-responsive-603246-identifier\">SELLERLOGIC Repricer este unul dintre aceste instrumente. Repricer ajusteaz\u0103 automat pre\u021bul produsului t\u0103u pe baza situa\u021biei actuale de pe pia\u021b\u0103, o sarcin\u0103 care necesit\u0103 monitorizare permanent\u0103. O bun\u0103 solu\u021bie de repricing func\u021bioneaz\u0103 dinamic \u0219i inteligent. \u00cen loc s\u0103 stabileasc\u0103 reguli rigide (\u201c\u00eentotdeauna cu dou\u0103 cen\u021bi mai ieftin dec\u00e2t competi\u021bia\u201d), un repricer dinamic reac\u021bioneaz\u0103 la situa\u021bia actual\u0103 de pe pia\u021b\u0103 \u0219i ajusteaz\u0103 pre\u021bul de v\u00e2nzare \u00een consecin\u021b\u0103 \u00een ceea ce prive\u0219te v\u00e2nz\u0103rile tale B2B \u0219i B2C.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-907931-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-649262-identifier\"><strong>Repricer \u00ee\u021bi c\u00e2\u0219tig\u0103 Buy Box prin stabilirea automat\u0103 a celui mai competitiv pre\u021b.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540314-identifier\"><strong>Prime\u0219ti o vizibilitate mai mare \u0219i mai multe v\u00e2nz\u0103ri.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854638-identifier\"><strong>Repricer apoi cre\u0219te pre\u021bul treptat.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938156-identifier\"><strong>Asta \u00ee\u021bi permite s\u0103 vinzi la cea mai mare vizibilitate \u0219i pre\u021b.<\/strong><\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-569399-identifier\">Odat\u0103 ce produsul este \u00een c\u00e2mpul \u201cAdaug\u0103 \u00een co\u0219\u201d, repricerul stabile\u0219te cel mai mare pre\u021b posibil cu care Buy Box poate fi men\u021binut. \u00cen acest fel, po\u021bi c\u00e2\u0219tiga \u0219i men\u021bine c\u00e2mpul \u201cAdaug\u0103 \u00een co\u0219\u201d \u00een timp ce generezi profit maxim. <a href=\"#[pref-link id=6427 pref-lang=ro]\">Click aici dac\u0103 vrei s\u0103 afli mai multe.<\/a><\/p><p class=\"theme-wp-block gb-responsive-161025-identifier\">O alt\u0103 solu\u021bie esen\u021bial\u0103 pentru v\u00e2nz\u0103tori este o solu\u021bie care detecteaz\u0103 \u0219i raporteaz\u0103 erorile FBA. De ce ai nevoie s\u0103 detectezi aceste erori? \u00cen principal pentru c\u0103 \u00ee\u021bi ofer\u0103 dreptul la o rambursare. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-seller-fba\/\">V\u00e2nz\u0103torii FBA de la Amazon<\/a> trebuie s\u0103 pl\u0103teasc\u0103 o tax\u0103 pentru a beneficia de program \u0219i, prin urmare, au dreptul la o rambursare dac\u0103 Amazon nu \u00ee\u0219i respect\u0103 partea din \u00een\u021belegere \u0219i produsul t\u0103u dispare sau se stric\u0103 din cauza unei gre\u0219eli care a avut loc \u00eentr-un depozit Amazon. Solu\u021bia noastr\u0103 Lost &#038; Found detecteaz\u0103 aceste erori \u0219i le permite clien\u021bilor no\u0219tri s\u0103 \u00ee\u0219i recupereze banii de la Amazon. <a href=\"#[pref-link id=6638 pref-lang=ro]\">Click aici pentru a afla mai multe.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-69299-identifier\">G\u00e2nduri finale<\/h2><p class=\"theme-wp-block gb-responsive-279942-identifier\">Dac\u0103 Amazon ar avea un Graal Sf\u00e2nt, ar fi foarte asem\u0103n\u0103tor cu Buy Box:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-176207-identifier\"><li class=\"theme-wp-block gb-responsive-181263-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Toat\u0103 lumea \u00eel vrea.<\/li><li class=\"theme-wp-block gb-responsive-456290-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Este foarte greu de atins.<\/li><li class=\"theme-wp-block gb-responsive-444284-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Factorii exacti care te vor conduce la el sunt pur \u0219i simplu mitici.<\/li><li class=\"theme-wp-block gb-responsive-493238-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Chiar \u0219i culoarea este aurie (\u00eentr-un fel).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-202995-identifier\">La sf\u00e2r\u0219itul zilei, algoritmul decide cum func\u021bioneaz\u0103 Buy Box de la Amazon \u0219i care produse sunt afi\u0219ate \u2013 dar v\u00e2nz\u0103torii pot influen\u021ba activ \u0219ansele lor. De exemplu, metoda de expediere corect\u0103 este extrem de important\u0103 pentru a \u021bine pasul cu competitorii.<\/p><p class=\"theme-wp-block gb-responsive-779365-identifier\">Pentru v\u00e2nz\u0103torii de marc\u0103 proprie, pe de alt\u0103 parte, Buy Box nu are o importan\u021b\u0103 at\u00e2t de mare. \u00cen mod normal, v\u00e2nz\u0103torii de marc\u0103 proprie de\u021bin oricum c\u00e2mpul \u201cAdaug\u0103 \u00een co\u0219\u201d cu produsul lor. Cu toate acestea, nu uita niciodat\u0103 c\u0103 Amazon este \u00eentotdeauna capabil s\u0103 retrag\u0103 privilegiile Buy Box chiar \u0219i de la un v\u00e2nz\u0103tor de marc\u0103 proprie \u2013 a\u0219a cum se \u00eent\u00e2mpl\u0103 atunci c\u00e2nd v\u00e2nz\u0103torii au performan\u021be slabe.<\/p><p class=\"theme-wp-block gb-responsive-565296-identifier\">De asemenea, este important ca v\u00e2nz\u0103torii s\u0103 monitorizeze situa\u021bia de pe pia\u021b\u0103 pentru a c\u00e2\u0219tiga \u0219i a r\u0103m\u00e2ne \u00een c\u00e2mpul \u201cAdaug\u0103 \u00een co\u0219\u201d. F\u0103r\u0103 ajust\u0103ri constante ale pre\u021bului, este greu s\u0103 fii competitiv, motiv pentru care utilizarea unui <a href=\"#[pref-link id=6427 pref-lang=ro]\">repricer dinamic<\/a> nu este doar obi\u0219nuit\u0103, ci o necesitate printre v\u00e2nz\u0103torii Amazon.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-180205-identifier\"><\/div><\/div><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613488914253\"><strong class=\"schema-faq-question\">Ce este Buy Box \u0219i cum s\u0103 c\u00e2\u0219tigi acest lucru pe Amazon?<\/strong> <p class=\"schema-faq-answer\">Buy Box este doar un termen care a evoluat \u0219i s-a stabilit pentru c\u00e2mpul portocaliu &#8220;Adaug\u0103 \u00een co\u0219&#8221; pe Amazon. V\u00e2nz\u0103torul care este &#8220;\u00een Buy Box&#8221; este de obicei cel care face cele mai multe v\u00e2nz\u0103ri, l\u0103s\u00e2nd un modest 10% din v\u00e2nz\u0103ri pentru ceilal\u021bi v\u00e2nz\u0103tori ai produsului de pe aceea\u0219i list\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613553369426\"><strong class=\"schema-faq-question\">Ce este un procent bun Buy Box?<\/strong> <p class=\"schema-faq-answer\">Aceasta difer\u0103 de la caz la caz. R\u0103spunsul diplomatic al Amazon este c\u0103, \u00een medie, fiecare v\u00e2nz\u0103tor de pe aceea\u0219i list\u0103 ar trebui s\u0103 aib\u0103 un procent similar de Buy Box. Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 \u00eempar\u021bi lista ta cu alte dou\u0103 persoane, orice procent de Buy Box peste 33% ar fi considerat \u201ea merge bine\u201d. <\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613555413471\"><strong class=\"schema-faq-question\">Care sunt cele mai importante criterii Buy Box?<\/strong> <p class=\"schema-faq-answer\">&#8211; Rat\u0103 sc\u0103zut\u0103 a defectelor de comand\u0103.<br>&#8211; Statut de v\u00e2nz\u0103tor profesionist.<br>&#8211; Pre\u021buri bune.<br>&#8211; Serviciu excelent pentru clien\u021bi.<br>&#8211; Livrare rapid\u0103 \u0219i fiabil\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613555553349\"><strong class=\"schema-faq-question\">Este mai u\u0219or s\u0103 c\u00e2\u0219tigi c\u00e2mpul &#8220;Adaug\u0103 \u00een co\u0219&#8221; ca v\u00e2nz\u0103tor FBA?<\/strong> <p class=\"schema-faq-answer\">Deoarece utilizarea Amazon FBA \u00eenseamn\u0103 c\u0103 serviciul t\u0103u pentru clien\u021bi \u0219i livrarea vor fi gestionate de Amazon, dou\u0103 dintre criteriile men\u021bionate mai sus vor fi deja \u00eendeplinite, l\u0103s\u00e2ndu-te cu mai multe capacit\u0103\u021bi pentru a te concentra asupra celor trei r\u0103mase. Dac\u0103, totu\u0219i, suportul t\u0103u pentru clien\u021bi \u0219i metodele de livrare sunt deja excelente, atunci nu vei avea nimic de c\u00e2\u0219tigat \u00een acest sens din utilizarea programului Amazon FBA. <\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-997408-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea apari\u021biei: \u00a9 Claudio Divizia &#8211; stock.adobe.com \/ captur\u0103 de ecran @ Amazon \/ captur\u0103 de ecran @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e2mpul portocaliu \u201eAdaug\u0103 \u00een co\u0219\u201d \u2013 numit \u0219i Amazon Buy Box \u2013 este cel mai dorit buton de pe platform\u0103 pentru v\u00e2nz\u0103tori. \u0218i pe bun\u0103 dreptate. Nu doar c\u0103 c\u00e2\u0219tig\u0103torii Buy Box ob\u021bin o vizibilitate mai mare pentru produsele lor, dar fac \u0219i mult mai multe v\u00e2nz\u0103ri dec\u00e2t concuren\u021ba lor. Afla\u021bi tot ce trebuie s\u0103<\/p>\n","protected":false},"author":8,"featured_media":24396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1287],"tags":[],"class_list":["post-226947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-totul-despre-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el<\/title>\n<meta name=\"description\" content=\"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. Cite\u0219te acest articol pentru a afla cum s\u0103 c\u00e2\u0219tigi acest lucru \u0219i s\u0103 faci mai multe v\u00e2nz\u0103ri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el\" \/>\n<meta property=\"og:description\" content=\"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. Cite\u0219te acest articol pentru a afla cum s\u0103 c\u00e2\u0219tigi acest lucru \u0219i s\u0103 faci mai multe v\u00e2nz\u0103ri.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T10:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Toate informa\u021biile importante despre Amazon Buy Box: performan\u021ba v\u00e2nz\u0103torului, calificarea \u0219i altele\",\"datePublished\":\"2020-07-07T10:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\"},\"wordCount\":4027,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg\",\"articleSection\":[\"Totul despre Buy Box\"],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\",\"name\":\"Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg\",\"datePublished\":\"2020-07-07T10:20:00+00:00\",\"description\":\"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. Cite\u0219te acest articol pentru a afla cum s\u0103 c\u00e2\u0219tigi acest lucru \u0219i s\u0103 faci mai multe v\u00e2nz\u0103ri.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613488914253\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613553369426\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555413471\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555553349\"}],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg\",\"width\":844,\"height\":433,\"caption\":\"What is the Amazon Buy Box and who wins it? Find out in this text.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Totul despre Buy Box\",\"item\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/totul-despre-buy-box\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Toate informa\u021biile importante despre Amazon Buy Box: performan\u021ba v\u00e2nz\u0103torului, calificarea \u0219i altele\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\",\"name\":\"Kateryna Kogan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"caption\":\"Kateryna Kogan\"},\"description\":\"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613488914253\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613488914253\",\"name\":\"Ce este Buy Box \u0219i cum s\u0103-l c\u00e2\u0219tigi pe Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Buy Box este doar un termen care a evoluat \u0219i s-a stabilit pentru c\u00e2mpul portocaliu \\\"Adaug\u0103 \u00een co\u0219\\\" pe Amazon. V\u00e2nz\u0103torul care este \\\"\u00een Buy Box\\\" este de obicei cel care face cele mai multe v\u00e2nz\u0103ri, l\u0103s\u00e2nd un modest 10% din v\u00e2nz\u0103ri pentru ceilal\u021bi v\u00e2nz\u0103tori ai produsului de pe aceea\u0219i listare.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613553369426\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613553369426\",\"name\":\"Ce este un procent bun Buy Box?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aceasta difer\u0103 de la caz la caz. R\u0103spunsul diplomatic al Amazon este c\u0103, \u00een medie, fiecare v\u00e2nz\u0103tor de pe aceea\u0219i list\u0103 ar trebui s\u0103 aib\u0103 un procent similar de Buy Box. Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 \u00eempar\u021bi lista ta cu alte dou\u0103 persoane, orice procent de Buy Box peste 33% ar fi considerat \u201ea merge bine\u201d.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555413471\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555413471\",\"name\":\"Care sunt cele mai importante criterii Buy Box?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"- Rat\u0103 sc\u0103zut\u0103 a defectelor de comand\u0103.<br\/>- Statut de v\u00e2nz\u0103tor profesionist.<br\/>- Pre\u021buri bune.<br\/>- Serviciu excelent pentru clien\u021bi.<br\/>- Livrare rapid\u0103 \u0219i fiabil\u0103.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555553349\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555553349\",\"name\":\"Este mai u\u0219or s\u0103 c\u00e2\u0219tigi c\u00e2mpul \\\"Adaug\u0103 \u00een co\u0219\\\" ca v\u00e2nz\u0103tor FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Deoarece utilizarea Amazon FBA \u00eenseamn\u0103 c\u0103 serviciul t\u0103u pentru clien\u021bi \u0219i livrarea vor fi gestionate de Amazon, dou\u0103 dintre criteriile men\u021bionate mai sus vor fi deja \u00eendeplinite, l\u0103s\u00e2ndu-te cu mai multe capacit\u0103\u021bi pentru a te concentra asupra celor trei r\u0103mase. Dac\u0103, totu\u0219i, suportul t\u0103u pentru clien\u021bi \u0219i metodele de livrare sunt deja excelente, atunci nu vei avea nimic de c\u00e2\u0219tigat \u00een acest sens din utilizarea programului Amazon FBA.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el","description":"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. Cite\u0219te acest articol pentru a afla cum s\u0103 c\u00e2\u0219tigi acest lucru \u0219i s\u0103 faci mai multe v\u00e2nz\u0103ri.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/","og_locale":"ro_RO","og_type":"article","og_title":"Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el","og_description":"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. Cite\u0219te acest articol pentru a afla cum s\u0103 c\u00e2\u0219tigi acest lucru \u0219i s\u0103 faci mai multe v\u00e2nz\u0103ri.","og_url":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2020-07-07T10:20:00+00:00","og_image":[{"width":844,"height":433,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg","type":"image\/jpeg"}],"author":"Kateryna Kogan","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Kateryna Kogan","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/"},"author":{"name":"Kateryna Kogan","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29"},"headline":"Toate informa\u021biile importante despre Amazon Buy Box: performan\u021ba v\u00e2nz\u0103torului, calificarea \u0219i altele","datePublished":"2020-07-07T10:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/"},"wordCount":4027,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg","articleSection":["Totul despre Buy Box"],"inLanguage":"ro-RO"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/","url":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/","name":"Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg","datePublished":"2020-07-07T10:20:00+00:00","description":"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. Cite\u0219te acest articol pentru a afla cum s\u0103 c\u00e2\u0219tigi acest lucru \u0219i s\u0103 faci mai multe v\u00e2nz\u0103ri.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613488914253"},{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613553369426"},{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555413471"},{"@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555553349"}],"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box.jpeg","width":844,"height":433,"caption":"What is the Amazon Buy Box and who wins it? Find out in this text."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/ro\/"},{"@type":"ListItem","position":2,"name":"Totul despre Buy Box","item":"https:\/\/www.sellerlogic.com\/ro\/blog\/category\/totul-despre-buy-box\/"},{"@type":"ListItem","position":3,"name":"Toate informa\u021biile importante despre Amazon Buy Box: performan\u021ba v\u00e2nz\u0103torului, calificarea \u0219i altele"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/ro\/#website","url":"https:\/\/www.sellerlogic.com\/ro\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/ro\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29","name":"Kateryna Kogan","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sellerlogic.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","caption":"Kateryna Kogan"},"description":"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/author\/kateryna-kogan\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613488914253","position":1,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613488914253","name":"Ce este Buy Box \u0219i cum s\u0103-l c\u00e2\u0219tigi pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Buy Box este doar un termen care a evoluat \u0219i s-a stabilit pentru c\u00e2mpul portocaliu \"Adaug\u0103 \u00een co\u0219\" pe Amazon. V\u00e2nz\u0103torul care este \"\u00een Buy Box\" este de obicei cel care face cele mai multe v\u00e2nz\u0103ri, l\u0103s\u00e2nd un modest 10% din v\u00e2nz\u0103ri pentru ceilal\u021bi v\u00e2nz\u0103tori ai produsului de pe aceea\u0219i listare.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613553369426","position":2,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613553369426","name":"Ce este un procent bun Buy Box?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aceasta difer\u0103 de la caz la caz. R\u0103spunsul diplomatic al Amazon este c\u0103, \u00een medie, fiecare v\u00e2nz\u0103tor de pe aceea\u0219i list\u0103 ar trebui s\u0103 aib\u0103 un procent similar de Buy Box. Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 \u00eempar\u021bi lista ta cu alte dou\u0103 persoane, orice procent de Buy Box peste 33% ar fi considerat \u201ea merge bine\u201d.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555413471","position":3,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555413471","name":"Care sunt cele mai importante criterii Buy Box?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"- Rat\u0103 sc\u0103zut\u0103 a defectelor de comand\u0103.<br\/>- Statut de v\u00e2nz\u0103tor profesionist.<br\/>- Pre\u021buri bune.<br\/>- Serviciu excelent pentru clien\u021bi.<br\/>- Livrare rapid\u0103 \u0219i fiabil\u0103.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555553349","position":4,"url":"https:\/\/www.sellerlogic.com\/ro\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele-2\/#faq-question-1613555553349","name":"Este mai u\u0219or s\u0103 c\u00e2\u0219tigi c\u00e2mpul \"Adaug\u0103 \u00een co\u0219\" ca v\u00e2nz\u0103tor FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Deoarece utilizarea Amazon FBA \u00eenseamn\u0103 c\u0103 serviciul t\u0103u pentru clien\u021bi \u0219i livrarea vor fi gestionate de Amazon, dou\u0103 dintre criteriile men\u021bionate mai sus vor fi deja \u00eendeplinite, l\u0103s\u00e2ndu-te cu mai multe capacit\u0103\u021bi pentru a te concentra asupra celor trei r\u0103mase. Dac\u0103, totu\u0219i, suportul t\u0103u pentru clien\u021bi \u0219i metodele de livrare sunt deja excelente, atunci nu vei avea nimic de c\u00e2\u0219tigat \u00een acest sens din utilizarea programului Amazon FBA.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/comments?post=226947"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/posts\/226947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media\/24396"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/media?parent=226947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/categories?post=226947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/ro\/wp-json\/wp\/v2\/tags?post=226947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}