{"id":227067,"date":"2021-02-08T15:15:38","date_gmt":"2021-02-08T15:15:38","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/beneficiile-amazon-fba-tot-ce-trebuie-sa-stiti-2\/"},"modified":"2021-02-08T15:15:38","modified_gmt":"2021-02-08T15:15:38","slug":"beneficiile-amazon-fba-tot-ce-trebuie-sa-stiti-2","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ro\/blog\/beneficiile-amazon-fba-tot-ce-trebuie-sa-stiti-2\/","title":{"rendered":"Beneficiile Amazon FBA \u2013 Tot ce trebuie s\u0103 \u0219ti\u021bi"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-249976-identifier\">Numerele singure dovedesc c\u0103 v\u00e2nzarea cu Amazon FBA (\u00cendeplinire de c\u0103tre Amazon) a devenit o alegere evident\u0103 pentru mul\u021bi comercian\u021bi profesioni\u0219ti Amazon \u2013 75% dintre cei mai buni 100.000 de v\u00e2nz\u0103tori din Statele Unite \u0219i aproximativ 2\/3 din to\u021bi v\u00e2nz\u0103torii ter\u021bi de pe Amazon folosesc serviciul de \u00eendeplinire al gigantului internet. Primul lucru pe care trebuie s\u0103-l \u0219ti\u021bi despre programul Amazon FBA este c\u0103 nu este un singur serviciu, ci mai degrab\u0103 mai multe servicii diferite sub acela\u0219i acoperi\u0219. Aceast\u0103 ofert\u0103-pachet permite v\u00e2nz\u0103torilor Amazon s\u0103 transfere multe responsabilit\u0103\u021bi de \u00eendeplinire \u00eenapoi la Amazon, \u00een timp ce beneficiaz\u0103 de efecte secundare pl\u0103cute, cum ar fi cre\u0219terea \u0219anselor de a c\u00e2\u0219tiga Buy Box. Dar mai multe despre asta mai t\u00e2rziu<\/p><p class=\"theme-wp-block gb-responsive-116656-identifier\">Ca \u0219i \u00een cazul tuturor celorlalte oferte-pachet, informarea despre fiecare factor pe care oferta \u00eel cuprinde este o necesitate absolut\u0103. Ce este Amazon FBA? <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/taxele-amazon-fba-o-prezentare-generala-cuprinzatoare-a-tuturor-costurilor-pentru-2025\/\">C\u00e2t cost\u0103 Amazon FBA<\/a>? \u00cen ceea ce prive\u0219te inventarul, merit\u0103 Amazon FBA pentru mine \u00een particular? Acestea sunt toate \u00eentreb\u0103rile pe care trebuie s\u0103 le rezolva\u021bi pentru afacerea dumneavoastr\u0103, iar noi suntem aici pentru a v\u0103 ajuta c\u00e2t mai bine posibil.\u00a0<\/p><p class=\"theme-wp-block gb-responsive-299840-identifier\">Cu acest articol, ne propunem s\u0103 oferim v\u00e2nz\u0103torilor o prezentare general\u0103 a subiectului Amazon FBA. Afla\u021bi cum s\u0103 \u00eencepe\u021bi afacerea dumneavoastr\u0103 FBA aici, sau \u2013 dac\u0103 sunte\u021bi deja un veteran experimentat \u00een acest sens \u0219i c\u0103uta\u021bi con\u021binut mai detaliat \u2013 nu ezita\u021bi s\u0103 verifica\u021bi acest articol despre <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/strategy-for-selling-on-amazon\/\">strategiile de v\u00e2nzare pe Amazon<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-603594-identifier\" id=\"what-is-amazon-fba\">Ce este afacerea Amazon FBA?<\/h2><p class=\"theme-wp-block gb-responsive-177018-identifier\">Amazon \u00een\u0219i\u0219i descriu natura FBA foarte bine \u00een cinci cuvinte: &#8220;Tu vinzi. Noi livr\u0103m.&#8221; S\u0103 definim \u00eempreun\u0103 semnifica\u021bia Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-464852-identifier\">Pentru un anumit <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200209150?language=en_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tax\u0103 de \u00eendeplinire<\/a>, v\u00e2nz\u0103torii de pe pia\u021b\u0103 pot rezerva acest serviciu \u0219i apoi pot l\u0103sa Amazon s\u0103 preia toate pa\u0219ii logistici pentru produsele Amazon FBA care sunt necesare pentru procesarea unei comenzi. Acest lucru include, printre altele\u00a0<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-280959-identifier\"><li class=\"theme-wp-block gb-responsive-346881-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">depozitarea bunurilor,<\/li><li class=\"theme-wp-block gb-responsive-816239-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">compilarea comenzilor,<\/li><li class=\"theme-wp-block gb-responsive-220653-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">livrarea,<\/li><li class=\"theme-wp-block gb-responsive-258431-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">asisten\u021b\u0103 pentru clien\u021bi 24\/7 \u00een limbile respective,<\/li><li class=\"theme-wp-block gb-responsive-510558-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">precum \u0219i gestionarea ramburs\u0103rilor \u0219i return\u0103rilor.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-595732-identifier\">\u00cen acest scop, un v\u00e2nz\u0103tor FBA trimite produsul c\u0103tre centrele de \u00eendeplinire Amazon, de unde gigantul e-commerce se ocup\u0103 de toate pa\u0219ii ulteriori. Acest lucru include, de exemplu, distribu\u021bia inventarului c\u0103tre celelalte centre logistice \u00een func\u021bie de cererea specific\u0103 a comenzilor. A\u0219adar, care sunt beneficiile concrete ale Amazon FBA pentru afacerea dumneavoastr\u0103? De la depozit p\u00e2n\u0103 la u\u0219a clientului (\u0219i \u00eenapoi la inventarul depozitului Amazon FBA, dac\u0103 este necesar), Amazon se ocup\u0103 de acest lucru pentru dumneavoastr\u0103, l\u0103s\u00e2ndu-v\u0103 mai mult timp pentru alte lucruri, cum ar fi lucrul la listarea dumneavoastr\u0103 cu <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-a-plus-content-enhanced-brand-content-on-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon A+ Content<\/a> &#8230; Sau, \u0219ti\u021bi, s\u0103 face\u021bi un pui de somn sau ceva.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-783904-identifier\" id=\"who-benefits-the-most-from-fulfillment-by-amazon\">Cine beneficiaz\u0103 cel mai mult de pe urma \u00cendeplinirii de c\u0103tre Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-26424-identifier\">\u00cen 2006, Amazon a decis s\u0103 fac\u0103 re\u021beaua lor logistic\u0103 \u0219i suportul pentru clien\u021bi disponibile \u0219i pentru v\u00e2nz\u0103torii ter\u021bi. Ideea era de a ajuta v\u00e2nz\u0103torii s\u0103 ajung\u0103 la acela\u0219i nivel cu gigantul tehnologic \u00een ceea ce prive\u0219te logistica \u0219i orientarea c\u0103tre client. Chiar \u0219i cu taxa de \u00eendeplinire dedus\u0103 din venituri, FBA a fost (\u0219i este \u00een continuare) o afacere bun\u0103 pentru dou\u0103 tipuri de v\u00e2nz\u0103tori \u00een special.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-279849-identifier\"><li class=\"theme-wp-block gb-responsive-746920-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cei care v\u00e2nd articole mici \u0219i destul de ieftine, unde ambalarea \u0219i livrarea reduc considerabil marjele.<\/li><li class=\"theme-wp-block gb-responsive-314722-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mici afaceri care nu \u00ee\u0219i pot permite aceea\u0219i infrastructur\u0103 pe care Amazon o ofer\u0103 pentru suportul clien\u021bilor \u0219i livrare.<\/li><li class=\"theme-wp-block gb-responsive-962759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Afaceri care nu au fonduri pentru un spa\u021biu de inventar uria\u0219, dar sunt prea mari pentru a vinde din garajul lor.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-946219-identifier\">Ce \u00eenseamn\u0103 acest lucru \u00een mod specific? Chiar dac\u0103 conduce\u021bi o mic\u0103 companie cu pu\u021bin\u0103 experien\u021b\u0103 \u00een comer\u021bul electronic, pute\u021bi construi o gam\u0103 larg\u0103 de produse \u0219i ob\u021bine acces la milioane de clien\u021bi doar prin Amazon FBA. Unul dintre motivele pentru aceasta este c\u0103 utilizarea serviciului permite, de asemenea, participarea automat\u0103 \u00een programul Prime, care este popular printre clien\u021bi \u00een principal pentru c\u0103 garanteaz\u0103 livrarea rapid\u0103, indiferent de loca\u021bia la care livra\u021bi.<\/p><p class=\"theme-wp-block gb-responsive-64048-identifier\">De fapt, Amazon FBA \u2013 \u0219i programul Prime automat pe care \u00eel ob\u021bine\u021bi prin intermediul acestuia \u2013 este o necesitate pentru mul\u021bi v\u00e2nz\u0103tori. Nenum\u0103ra\u021bi utilizatori Amazon cump\u0103r\u0103 doar produse Prime \u0219i ascund activ alte oferte \u00een rezultatele c\u0103ut\u0103rii. De\u0219i v\u00e2nzarea pe Amazon f\u0103r\u0103 FBA, dar cu statut Prime, este posibil\u0103, comercian\u021bii cu am\u0103nuntul trebuie mai \u00eent\u00e2i s\u0103 dovedeasc\u0103 c\u0103 pot \u00eendeplini standardele ridicate cu logistica lor intern\u0103. Pentru mul\u021bi comercian\u021bi cu am\u0103nuntul mai mici, acest lucru este imposibil.<\/p><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-387842-identifier\">Beneficiile v\u00e2nz\u0103rii pe Amazon FBA<\/h2><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-443158-identifier\"><strong>Suport pentru logistic\u0103 \u0219i scalabilitate<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-943799-identifier\">\u00cenchirierea spa\u021biului de depozitare nu necesit\u0103 sume mari de bani \u00een avans. Pute\u021bi economisi mult pe depozitare \u0219i v\u0103 pute\u021bi concentra pe extinderea afacerii dumneavoastr\u0103 odat\u0103 ce l\u0103sa\u021bi Amazon s\u0103 se ocupe de livrarea \u0219i depozitarea produselor dumneavoastr\u0103. Dac\u0103 compania dumneavoastr\u0103 are un \u00eenceput bun \u0219i vinde\u021bi mai mult ca niciodat\u0103, Amazon va gestiona responsabilit\u0103\u021bile suplimentare de livrare. Tot ce trebuie s\u0103 face\u021bi este s\u0103 v\u0103 asigura\u021bi c\u0103 stocul dumneavoastr\u0103 este re\u00eenc\u0103rcat regulat.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-306892-identifier\">Cu Amazon Prime, livrarea este rapid\u0103 \u0219i gratuit\u0103<\/h3><p class=\"theme-wp-block gb-responsive-684648-identifier\">Amazon a schimbat permanent modul \u00een care facem cump\u0103r\u0103turi. De la lansarea Amazon Prime, utilizatorii s-au obi\u0219nuit s\u0103 a\u0219tepte livr\u0103ri \u00eentotdeauna rapide. Prime este disponibil automat pentru <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-seller-fba\/\">v\u00e2nz\u0103torii Amazon FBA<\/a>. Achizi\u021biile dumneavoastr\u0103 pot fi livrate \u00een c\u00e2teva zile datorit\u0103 zecilor de mii de facilit\u0103\u021bi de \u00eendeplinire Amazon care sunt situate \u00een \u00eentreaga lume.<\/p><p class=\"theme-wp-block gb-responsive-276207-identifier\">V\u00e2nz\u0103torii care nu folosesc Amazon FBA pot alege s\u0103 participe la Seller Fulfilled Prime (SFP), dar trebuie s\u0103 \u00eendeplineasc\u0103 anumite cerin\u021be. O istorie de v\u00e2nz\u0103ri impecabil\u0103 \u0219i feedback pozitiv de la v\u00e2nz\u0103tori sunt necesare pentru aceasta. Pentru a aplica pentru SFP, ave\u021bi nevoie \u0219i de un cont profesional.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-491201-identifier\">Buy Box<\/h3><p class=\"theme-wp-block gb-responsive-734711-identifier\">Este mai probabil s\u0103 c\u00e2\u0219tiga\u021bi Buy Box dac\u0103 folosi\u021bi Amazon FBA \u0219i ave\u021bi un cont de v\u00e2nz\u0103tor profesional.<\/p><p class=\"theme-wp-block gb-responsive-962558-identifier\">Amazon ob\u021bine mai mult de 80% din v\u00e2nz\u0103rile sale de la butonul galben modest de pe o listare de produs. Ob\u021binerea Buy Box cauzeaz\u0103 frecvent o cre\u0219tere semnificativ\u0103 a v\u00e2nz\u0103rilor dumneavoastr\u0103, ceea ce este bine, nu?<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-720687-identifier\">Costuri reduse de livrare<\/h3><p class=\"theme-wp-block gb-responsive-252139-identifier\">Regele incontestabil al cump\u0103r\u0103turilor online este Amazon. Influen\u021ba lor \u00een acest sector se extinde \u0219i la metodele de livrare \u0219i tot ce vine cu acestea. Aceasta \u00eenseamn\u0103 c\u0103 acordurile lor cu mari companii de livrare rezult\u0103 frecvent \u00een tarife de livrare mai mici. La sf\u00e2r\u0219itul zilei, v\u00e2nz\u0103torii FBA cheltuiesc mai pu\u021bini bani pe livrare dec\u00e2t al\u021bi v\u00e2nz\u0103tori de pe platforma gigantului online. Clien\u021bii beneficiaz\u0103 de cele mai bune pre\u021buri de livrare datorit\u0103 re\u021belei logistice extinse a Amazon, iar ocazional, membrii Prime primesc chiar livrare gratuit\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-757994-identifier\">Asisten\u021b\u0103 pentru clien\u021bi<\/h3><p class=\"theme-wp-block gb-responsive-948283-identifier\">Dac\u0103 sunte\u021bi un v\u00e2nz\u0103tor FBA, Amazon va fi punctul de contact pentru clien\u021bii dumneavoastr\u0103. Aceasta implic\u0103 faptul c\u0103 ramburs\u0103rile \u0219i \u00eentreb\u0103rile consumatorilor sunt gestionate de echipa de asisten\u021b\u0103 pentru clien\u021bi a Amazon. \u00cen ceea ce prive\u0219te return\u0103rile, exist\u0103 o tax\u0103 de procesare, dar aceasta este adesea rezonabil\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-221781-identifier\">Crearea unui cont Amazon FBA<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-768799-identifier\">Urma\u021bi ace\u0219ti pa\u0219i pentru a \u00eencepe s\u0103 utiliza\u021bi FBA.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-326774-identifier\">\n\t\tConfigura\u021bi FBA.\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-830572-identifier\">Ad\u0103uga\u021bi FBA la contul dumneavoastr\u0103 de v\u00e2nz\u0103tor pe Amazon dac\u0103 ave\u021bi deja unul. Crea\u021bi mai \u00eent\u00e2i contul dumneavoastr\u0103 de v\u00e2nz\u0103tor Amazon dac\u0103 nu a\u021bi f\u0103cut-o deja.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-501368-identifier\">\n\t\tCrea\u021bi list\u0103rile produselor dumneavoastr\u0103.\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-432938-identifier\">Un articol c\u00e2te unul, \u00een vrac, sau prin integrarea software-ului dumneavoastr\u0103 de gestionare a inventarului cu API-ul Amazon, ad\u0103uga\u021bi articolele dumneavoastr\u0103 \u00een catalogul Amazon.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-179336-identifier\">\n\t\tPreg\u0103ti\u021bi articolele dumneavoastr\u0103.\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-272628-identifier\">Preg\u0103tirea, ambalarea \u0219i etichetarea atent\u0103 vor ajuta la asigurarea faptului c\u0103 produsele dumneavoastr\u0103 sunt livrate \u00een siguran\u021b\u0103 \u0219i \u00een condi\u021bii de siguran\u021b\u0103 la centrul de \u00eendeplinire \u0219i c\u0103 clien\u021bii le pot ob\u021bine rapid.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-254305-identifier\">\n\t\tLivra\u021bi bunurile dumneavoastr\u0103 c\u0103tre Amazon.\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-335548-identifier\">Elabora\u021bi o strategie de livrare, imprima\u021bi etichetele cu ID-ul livr\u0103rii dumneavoastr\u0103 Amazon \u0219i trimite\u021bi pachetele c\u0103tre facilit\u0103\u021bile de \u00eendeplinire Amazon.<\/p><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-459807-identifier\"><strong>Converti\u021bi stocul actual \u00een FBA<\/strong><\/h2><p class=\"theme-wp-block is-style-default gb-responsive-763635-identifier\">Dac\u0103 vinde\u021bi deja produse pe Amazon, pute\u021bi schimba inventarul dumneavoastr\u0103 \u00een FBA. Iat\u0103 cum:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-566264-identifier\"><li class=\"theme-wp-block gb-responsive-872959-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Selecta\u021bi articolele pe care dori\u021bi s\u0103 le vinde\u021bi prin FBA pe pagina Gestionare Inventar.<\/li><li class=\"theme-wp-block gb-responsive-253077-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Din op\u021biunea derulant\u0103 \u201eAc\u021biuni\u201d, alege\u021bi \u201eSchimbare \u00een \u00cendeplinit de Amazon\u201d.<\/li><li class=\"theme-wp-block gb-responsive-515814-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Face\u021bi clic pe Converti\u021bi \u0219i trimite\u021bi inventarul pentru a continua s\u0103 construi\u021bi livrarea dumneavoastr\u0103. Face\u021bi clic pe \u201eConverti\u021bi doar\u201d dac\u0103 dori\u021bi s\u0103 continua\u021bi s\u0103 ad\u0103uga\u021bi articole \u00eenainte de a face livrarea.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-167935-identifier\" id=\"what-are-the-requirements-for-selling-with-amazon-fba\">Care sunt cerin\u021bele pentru a vinde cu Amazon FBA?<\/h2><p class=\"theme-wp-block gb-responsive-643299-identifier\">De\u0219i este adev\u0103rat c\u0103 Amazon se ocup\u0103 de \u00eentreaga schem\u0103 logistic\u0103 pentru dumneavoastr\u0103 odat\u0103 ce v\u0103 \u00eenregistra\u021bi pentru programul FBA, trebuie totu\u0219i s\u0103 trimite\u021bi bunurile dumneavoastr\u0103 c\u0103tre depozitele Amazon \u0219i s\u0103 v\u0103 asigura\u021bi c\u0103 totul respect\u0103 acordul cu v\u00e2nz\u0103torul, politicile programului Amazon \u0219i alte reguli \u0219i reglement\u0103ri relevante. Exist\u0103, de asemenea, destul de multe restric\u021bii de care trebuie s\u0103 \u021bine\u021bi cont. Urm\u0103toarele puncte se aplic\u0103 Amazon FBA \u00een Statele Unite. Pentru informa\u021bii referitoare la alte \u021b\u0103ri, pute\u021bi vizita Seller Central \u0219i selecta\u021bi regiunea dumneavoastr\u0103 specific\u0103.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-528526-identifier\"><li class=\"theme-wp-block gb-responsive-521405-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Anumite produse sunt <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201730840&amp;language=en_US&amp;ref=efph_201730840_cont_200140860\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">interzise \u00een programul FBA<\/a>, din cauza faptului c\u0103 sunt periculoase sau din alte motive. Acest lucru se aplic\u0103, de exemplu, b\u0103uturilor alcoolice, dar poate extinde \u0219i la replici \u0219i baterii ambalate liber. V\u0103 suger\u0103m s\u0103 urm\u0103ri\u021bi cu aten\u021bie aceast\u0103 list\u0103 \u0219i s\u0103 discuta\u021bi cu suportul pentru v\u00e2nz\u0103tori ori de c\u00e2te ori nu sunte\u021bi sigur dac\u0103 un produs de-al dumneavoastr\u0103 ar putea face parte din aceast\u0103 list\u0103. Motivul pentru care spunem acest lucru este c\u0103 Amazon \u00ee\u0219i rezerv\u0103 dreptul de a elimina aceste produse f\u0103r\u0103 compensa\u021bie \u2013 chiar dac\u0103 nu au fost incluse \u00een list\u0103 anterior.<\/li><li class=\"theme-wp-block gb-responsive-693474-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Interdic\u021biile men\u021bionate mai sus se aplic\u0103 \u0219i produselor care nu sunt <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G200141500?language=en_US&amp;ref=efph_G200141500_cont_G201730840\">ambalate \u0219i preg\u0103tite<\/a> corect. Acest lucru este deosebit de important atunci c\u00e2nd vine vorba de produsele pe care dori\u021bi s\u0103 le vinde\u021bi ca un set. De\u0219i Amazon nu va arunca aceste articole ambalate incorect, v\u0103 va percepe o tax\u0103 de preg\u0103tire care poate fi u\u0219or evitat\u0103 prin respectarea regulilor Amazon. \u00centrebarea este cum s\u0103 ambala\u021bi corect produsul dvs. Amazon FBA \u00eenainte de a trimite bunurile la oricare dintre centrele de \u00eendeplinire Amazon. Arunca\u021bi o privire asupra liniilor directoare de ambalare (linkul de mai sus) \u00eenainte de a trimite produsul lor pe drum. De exemplu, p\u0103r\u021bile individuale ale unui SKU trebuie s\u0103 fie con\u021binute \u00eentr-un singur pachet, fiecare unitate trebuie s\u0103 fie etichetat\u0103 cu un cod de bare scanabil, iar identificarea clar\u0103 a produsului este necesar\u0103 pe ambalaj. Pentru produse speciale, cum ar fi <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200280160?language=en_DE\">bunuri fragile<\/a>, Amazon solicit\u0103, de asemenea, un ambalaj FBA specific.<\/li><li class=\"theme-wp-block gb-responsive-123654-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">O alt\u0103 aten\u021bie ar trebui s\u0103 fie acordat\u0103 <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/201003420?language=en_US&amp;ref=efph_201003420_cont_G201730840\">datelor de expirare pentru produsele FBA<\/a>. Nerespectarea regulilor \u0219i reglement\u0103rilor Amazon va duce la pl\u00e2ngeri din partea clien\u021bilor, excluderea comenzilor de achizi\u021bie, excluderi la nivel de cont \u0219i return\u0103ri de plat\u0103.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-237280-identifier\">Dup\u0103 cum pute\u021bi vedea, exist\u0103 multe beneficii \u0219i dezavantaje de luat \u00een considerare aici. Consulta\u021bi acest text despre <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/selling-on-amazon-fba\/\">dac\u0103 v\u00e2nzarea pe Amazon FBA este un avantaj sau o povar\u0103<\/a> pentru compania dumneavoastr\u0103.<\/p><div class=\"wp-block-image gb-responsive-982390-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"754\" height=\"339\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/how-much-do-amazon-sellers-make-edited.jpeg\" alt=\"C\u00e2t de mult c\u00e2\u0219tig\u0103 v\u00e2nz\u0103torii Amazon? P\u00e2n\u0103 la 50% mai mult c\u00e2nd folosesc FBA.\" class=\"wp-image-7643\" style=\"width:876px;height:394px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/how-much-do-amazon-sellers-make-edited-407x183.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/how-much-do-amazon-sellers-make-edited.jpeg 754w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-64683-identifier\" id=\"the-downside-fees-fierce-competition-no-guarantee-for-success\">Dezavantajul \u2013 Taxe, Competitie Acerb\u0103, F\u0103r\u0103 Garan\u021bie pentru Succes<\/h3><p class=\"theme-wp-block gb-responsive-339728-identifier\">Pentru \u00eencep\u0103tori, v\u00e2nzarea prin FBA poate fi deosebit de atr\u0103g\u0103toare deoarece deschiderea unui magazin pe Amazon este relativ u\u0219oar\u0103 comparativ cu deschiderea unui magazin online obi\u0219nuit. Nu trebuie s\u0103-\u021bi construie\u0219ti propriul site web de la zero, iar \u00eentreaga component\u0103 organiza\u021bional\u0103 \u00een ceea ce prive\u0219te logistica \u0219i suportul pentru clien\u021bi este gestionat\u0103. Cu toate acestea, \u00eenregistrarea ca v\u00e2nz\u0103tor FBA \u00eenseamn\u0103, de asemenea, c\u0103 trebuie s\u0103 \u00eendepline\u0219ti cerin\u021bele dure ale gigantului online american \u0219i s\u0103 iei \u00een considerare costurile. Chiar dac\u0103 taxele ar putea fi adecvate, acestea vor afecta \u00een continuare bugetul t\u0103u, care ar putea fi foarte \u00eentins, dac\u0103 abia \u00eencepi.<\/p><p class=\"theme-wp-block gb-responsive-919583-identifier\">Ce trebuie s\u0103 iei \u00een considerare este c\u0103 vei pierde orice oportunitate de contact direct cu clien\u021bii t\u0103i. Acest lucru este deosebit de d\u0103un\u0103tor c\u00e2nd te g\u00e2nde\u0219ti la recenziile bune de care ai nevoie pentru a construi o rela\u021bie cu clien\u021bii. Mul\u021bi v\u00e2nz\u0103tori adaug\u0103 o mic\u0103 not\u0103 scris\u0103 de m\u00e2n\u0103 la comenzile lor. Prin aceast\u0103 not\u0103, ei mul\u021bumesc cump\u0103r\u0103torilor pentru c\u0103 au cump\u0103rat de la ei \u2013 o modalitate ingenioas\u0103 de a cre\u0219te acele recenzii online \u0219i evalu\u0103rile v\u00e2nz\u0103torilor de care toat\u0103 lumea are nevoie. Aceast\u0103 op\u021biune nu este posibil\u0103 cu Amazon FBA, deoarece gigantul online preia contactul cu clien\u021bii de acolo \u00eenainte.<\/p><p class=\"theme-wp-block gb-responsive-397735-identifier\">Deci, de ce drumul Amazon nu duce mai departe la \u00eembog\u0103\u021biri rapide? \u00cen mare m\u0103sur\u0103, acest lucru se datoreaz\u0103 presiunii competitive ridicate pe pia\u021b\u0103, mai ales c\u0103 Amazon \u00een sine ac\u021bioneaz\u0103 adesea ca v\u00e2nz\u0103tor. Multe produse sunt acum oferite de mai mul\u021bi comercian\u021bi cu am\u0103nuntul, astfel c\u0103 competi\u021bia nu are loc doar \u00eentre produse diferite, ci \u0219i pentru acela\u0219i produs. Buy Box \u00een special este contestat cu fervoare.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-178526-identifier\">\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-479826-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-errors\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23140713\/amazon-fba-errors-money-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Even Amazon FBA makes errors. Get your money back if something goes wrong during shipment or storage.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-errors\/\">Amazon FBA Mistakes \u2013\u00a0How to Get Your Money Back From Amazon<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Nimeni nu este perfect \u0219i gre\u0219elile sunt inevitabile \u00een depozite, mai ales dac\u0103 aceste depozite trec prin at\u00e2t de multe procese pe zi precum centrele de logistic\u0103 Amazon. Dar de ce ar trebui s\u0103 pl\u0103te\u0219ti pentru daunele cauzate de altcineva? Afl\u0103 <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-errors\/\">\u00een acest articol cum po\u021bi s\u0103-\u021bi recuperezi banii<\/a>, chiar dac\u0103 dauna a avut loc \u00een trecut!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/brexit-amazon-fba-uk\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142733\/brexit-amazon-fba-uk-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How does Brexit affect Amazon FBA in the UK?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/brexit-amazon-fba-uk\/\">Brexit and Amazon UK: FBA Stops Inventory Transfers Between EU and the UK \u2013 What Sellers Can Do!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Amazon FBA a oprit transferurile de inventar \u00eentre UE \u0219i Regatul Unit \u0219i, \u00een mod natural, v\u00e2nz\u0103torii din Regatul Unit \u0219i UE se g\u00e2ndesc: &#8220;Ce facem acum&#8221;? <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/brexit-amazon-fba-uk\/\">Iat\u0103 c\u00e2teva idei<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail \" href=\"\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Multe persoane viseaz\u0103 s\u0103 ating\u0103 propriul produs pentru prima dat\u0103, s\u0103 urm\u0103reasc\u0103 primele comenzi \u00een Seller Central \u0219i s\u0103 primeasc\u0103 primele recenzii pe pagina produsului, motiv pentru care \u00ee\u0219i \u00eencep propria afacere Amazon FBA. \u00cen acest articol, vom analiza ce trebuie s\u0103 faci exact pentru a-\u021bi \u00eenfiin\u021ba o afacere Amazon FBA?<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div><\/div><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-432906-identifier\">Unele taxe suplimentare FBA pe care trebuie s\u0103 le iei \u00een considerare<\/h2><p class=\"theme-wp-block gb-responsive-898807-identifier\">De\u0219i po\u021bi \u00eencepe aventura ta Amazon FBA cu un buget de mai pu\u021bin de 500 de dolari, lista urm\u0103toare include c\u00e2teva dintre domeniile pe care trebuie s\u0103 le iei \u00een considerare atunci c\u00e2nd \u00ee\u021bi planifici bugetul.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-300932-identifier\">Anun\u021buri pe Amazon<\/h3><p class=\"theme-wp-block gb-responsive-651898-identifier\">Marca ofer\u0103 un serviciu care este comparabil cu <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">PPC numit Publicitate Amazon<\/a>. Utilizatorii Amazon FBA care aleg s\u0103 beneficieze de acest serviciu trebuie s\u0103 pl\u0103teasc\u0103 doar atunci c\u00e2nd clien\u021bii Amazon fac clic pe anun\u021buri.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-783857-identifier\">Registrul de M\u0103rci<\/h3><p class=\"theme-wp-block gb-responsive-968615-identifier\">Unul dintre serviciile Amazon, Amazon <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/inregistrarea-marcii-amazon-explicatia-registrului-de-marci-inclusiv-instructiuni-pas-cu-pas\/\">Registrul de M\u0103rci<\/a> (ABR), a fost creat av\u00e2nd \u00een vedere o serie de beneficii, inclusiv:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-674587-identifier\"><li class=\"theme-wp-block gb-responsive-122807-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Crearea de con\u021binut de \u00eenalt\u0103 calitate<\/li><li class=\"theme-wp-block gb-responsive-267079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Anun\u021buri personalizate care sus\u021bin o marc\u0103<\/li><li class=\"theme-wp-block gb-responsive-923604-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Magazine speciale Amazon gratuite, cu mai multe pagini<\/li><li class=\"theme-wp-block gb-responsive-977366-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Recompense suplimentare pentru v\u00e2nz\u0103torii la prima lor experien\u021b\u0103<\/li><li class=\"theme-wp-block gb-responsive-389516-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ap\u0103rare proactiv\u0103 \u00eempotriva furtului de proprietate intelectual\u0103<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-568123-identifier\">Designul logo-ului<\/h3><p class=\"theme-wp-block gb-responsive-645818-identifier\">Dac\u0103 ai abilit\u0103\u021bile necesare, po\u021bi crea propriul logo \u0219i design de magazin. Numeroase instrumente gratuite sunt disponibile \u00een acest scop, inclusiv Canva Logo Maker, Wix Logo Maker, Ucraft Logo Maker \u0219i altele. Afacerile de ast\u0103zi, pe de alt\u0103 parte, angajeaz\u0103 de obicei designeri pentru a produce designuri atr\u0103g\u0103toare.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-435144-identifier\">Imagini excelente<\/h3><p class=\"theme-wp-block gb-responsive-250029-identifier\">Nu trebuie s\u0103 cheltuie\u0219ti bani pe acest lucru dac\u0103 ai deja o camer\u0103 bun\u0103 \u0219i expertiz\u0103 fotografic\u0103 competent\u0103. \u00cen caz contrar, va trebui s\u0103 cheltuie\u0219ti bani pe imagini de produs de \u00eenalt\u0103 calitate. Dac\u0103 inten\u021bionezi s\u0103 cre\u0219ti produc\u021bia \u00een timp ce vinzi pe Amazon FBA, ar fi \u00een\u021belept s\u0103 investe\u0219ti \u00eentr-o camer\u0103 profesional\u0103.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-697154-identifier\" id=\"good-seller-performance-fulfillment-by-amazon-buy-box\">Performan\u021b\u0103 bun\u0103 a v\u00e2nz\u0103torului + \u00cendeplinire de c\u0103tre Amazon = Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-162823-identifier\">Un lucru pe care nimeni nu-l poate nega este c\u0103 v\u00e2nzarea cu Amazon FBA va face <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e2\u0219tigarea Buy Box mai u\u0219oar\u0103<\/a>!<\/p><p class=\"theme-wp-block gb-responsive-969873-identifier\">S\u0103 vorbim despre Buy Box pentru un minut \u0219i de ce este at\u00e2t de important. Arunc\u0103 o privire asupra exemplului nostru cu acest mouse de gaming:<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-793571-identifier\"><img decoding=\"async\" width=\"844\" height=\"462\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-844x462.png\" alt=\"Este Amazon FBA legitim? Cu o cre\u0219tere de p\u00e2n\u0103 la 50% \u00een v\u00e2nz\u0103ri, este sigur s\u0103 spunem: Da, este foarte legitim.\" class=\"wp-image-7621\" style=\"width:846px;height:463px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-407x223.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-768x420.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-844x462.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-1536x840.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-2048x1120.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-468220-identifier\">Exist\u0103 patru v\u00e2nz\u0103tori care au acest mouse \u00een inventar, dar doar unul dintre ei poate fi \u00een Buy Box. \u00cen acest caz, este un v\u00e2nz\u0103tor numit &#8220;Vtech EU&#8221;. Ceilal\u021bi trei sunt plasa\u021bi mai degrab\u0103 inconspicuos mai jos \u0219i necesit\u0103 s\u0103 deschizi un meniu derulant doar pentru a le vedea numele.<\/p><p class=\"theme-wp-block gb-responsive-456626-identifier\">Acum \u00eentrebarea noastr\u0103 pentru tine: C\u00e2\u021bi clien\u021bi crezi c\u0103 recunosc chiar c\u0103 exist\u0103 al\u021bi v\u00e2nz\u0103tori pe acea pagin\u0103, cu at\u00e2t mai pu\u021bin s\u0103 se deranjeze s\u0103 deschid\u0103 meniul derulant pentru a vedea oferta lor de produse? Ai ghicit \u2013 nu at\u00e2t de mul\u021bi. De fapt, 90% din toate achizi\u021biile au loc \u00een c\u00e2mpul dorit galben &#8220;Adaug\u0103 \u00een co\u0219&#8221;, ceea ce este \u00eentr-adev\u0103r foarte nepl\u0103cut pentru ceilal\u021bi trei v\u00e2nz\u0103tori care nu sunt \u00een el, deoarece ajung cu 3,333% din v\u00e2nz\u0103ri, respectiv.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-890828-identifier\" id=\"amazon-prefers-fba-sellers-for-the-buy-box\">Amazon prefer\u0103 v\u00e2nz\u0103torii FBA pentru Buy Box<\/h3><p class=\"theme-wp-block gb-responsive-342672-identifier\">Nu putem identifica toate factorii pentru care acest v\u00e2nz\u0103tor anume a c\u00e2\u0219tigat Buy Box doar uit\u00e2ndu-ne la aceast\u0103 pagin\u0103, dar a fi \u00een programul Amazon FBA este cu siguran\u021b\u0103 unul dintre ele. Motivul pentru aceasta este c\u0103 livrarea la timp \u0219i serviciul pentru clien\u021bi impecabil sunt factori care \u00ee\u021bi aduc Buy Box. Odat\u0103 ce folose\u0219ti Amazon FBA, compania online preia livrarea \u0219i serviciul pentru clien\u021bi pentru tine \u0219i, prin urmare, \u00ee\u021bi acord\u0103 cele mai bune note pentru aceste servicii.<\/p><p class=\"theme-wp-block gb-responsive-905423-identifier\">Pentru a clarifica: \u00ce\u0219i acord\u0103 Amazon de fapt cea mai \u00eenalt\u0103 not\u0103 posibil\u0103? Da, total. Dar, pe de alt\u0103 parte, ei sunt cei mai buni \u00een acest domeniu, iar a \u021bine pasul cu Amazon \u00een ceea ce prive\u0219te viteza de livrare \u0219i serviciul pentru clien\u021bi ca companie este foarte dificil.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-181947-identifier\" id=\"amazon-fba-fees-and-returns\">Taxele \u0219i return\u0103rile Amazon FBA<\/h2><p class=\"theme-wp-block gb-responsive-981055-identifier\">\u00cen mod natural, serviciul nu este oferit gratuit. Pre\u021burile Amazon FBA sunt percepute pe l\u00e2ng\u0103 taxa de v\u00e2nzare obligatorie. Acestea depind, \u00een special, de loca\u021bia de stocare, tipul de produs, dimensiunile \u0219i greutatea articolului.<\/p><p class=\"theme-wp-block gb-responsive-443218-identifier\">duce la costuri suplimentare de stocare pe metru cub \u0219i pe lun\u0103. \u021aine cont c\u0103 taxele de stocare cresc pentru articolele pe care le-ai p\u0103strat \u00een inventar mai mult de 365 de zile (de exemplu, 170 de euro pe lun\u0103 pe metru cub \u00een Germania). \u00cen plus, \u00eencep\u00e2nd cu 15 mai 2022, Amazon va percepe v\u00e2nz\u0103torilor o tax\u0103 pentru articole din mai multe categorii care au fost stocate \u00eentr-un centru de \u00eendeplinire timp de 331 p\u00e2n\u0103 la 365 de zile (de exemplu, 37 de euro pe metru cub \u00een Germania).<\/p><p class=\"theme-wp-block gb-responsive-804817-identifier\">Taxele pe care trebuie s\u0103 le iei \u00een considerare sunt taxele de stocare (Amazon FBA) pentru inventarul t\u0103u, costurile de expediere \u0219i impozitele. De asemenea, ia \u00een considerare c\u0103 vor exista return\u0103ri de comenzi \u0219i multe gre\u0219eli care apar \u00een urma acestor return\u0103ri sunt adesea transferate asupra clientului. Pentru a vedea dac\u0103 \u00eentreaga \u00eentreprindere merit\u0103 efortul t\u0103u, po\u021bi folosi un calculator de profit Amazon FBA. Po\u021bi g\u0103si calculatorul Amazon FBA (pentru companiile din Regatul Unit) <a href=\"https:\/\/sell.amazon.co.uk\/fulfilment-by-amazon?ref_=asuk_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aici<\/a>. Exist\u0103, de asemenea, multe op\u021biuni alternative diferite, calculatorul <a href=\"https:\/\/fba-rechner.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ShopDoc<\/a> fiind una dintre ele.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-180021-identifier\" id=\"how-to-find-the-correct-product-to-sell-on-amazon-fba\">Cum s\u0103 g\u0103se\u0219ti produsul corect de v\u00e2ndut pe Amazon FBA<\/h2><p class=\"theme-wp-block gb-responsive-432001-identifier\">Sigur, men\u021binerea inventarului t\u0103u stocat \u00een permanen\u021b\u0103 este o parte relevant\u0103 a succesului ca v\u00e2nz\u0103tor. Cu toate acestea, trebuie s\u0103 g\u0103se\u0219ti lucrurile potrivite de stocat. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/product-research-on-amazon\/\">Cercetarea produselor pentru Amazon FBA<\/a> este esen\u021bial\u0103 fie c\u0103 vinzi prin Private Label sau Wholesale. A\u0219adar, \u00eenainte de a \u00eencepe s\u0103 cercetezi c\u00e2t de sigur este s\u0103 ob\u021bii produse de la Alibaba pentru Amazon FBA, investe\u0219te ceva timp \u00een ceea ce vrei s\u0103 ob\u021bii \u00een primul r\u00e2nd. Po\u021bi g\u0103si aproape tot ce vrei pe pia\u021ba digital\u0103, totu\u0219i, acest lucru nu \u00eenseamn\u0103 c\u0103 efortul merit\u0103, mai ales dac\u0103 pl\u0103nuie\u0219ti opera\u021biuni \u00een vrac.<\/p><p class=\"theme-wp-block gb-responsive-26061-identifier\">Ai putea lua \u00een considerare utilizarea unui instrument de aprovizionare Amazon FBA pentru cercetarea produselor, dar po\u021bi, de asemenea, s\u0103 \u021bii cont de stocul concuren\u021bilor t\u0103i sau de clasamentul celor mai bine v\u00e2ndute produse pentru inspira\u021bie. Produsele care devin v\u00e2nz\u0103tori lent sau care nu au primit aproape nicio comand\u0103 ar trebui, \u00een mod natural, s\u0103 fie eliminate din stocul t\u0103u c\u00e2t mai cur\u00e2nd posibil (\u021bine cont de taxele de stocare crescute pentru produsele &#8220;benchwarmer&#8221; men\u021bionate mai sus).<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-536439-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements.jpeg\" alt=\"Amazon FBA are cerin\u021be specifice de etichetare pe care to\u021bi v\u00e2nz\u0103torii din program trebuie s\u0103 le \u00eendeplineasc\u0103.\" class=\"wp-image-7616\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-743627-identifier\" id=\"amazon-vs-the-rest\">Amazon vs. Restul<\/h2><p class=\"theme-wp-block gb-responsive-604579-identifier\">Destul de similar cu deschiderea unui magazin fizic, va trebui s\u0103 acorzi \u0219i tu pu\u021bin g\u00e2ndire \u201eloca\u021biei\u201d tale atunci c\u00e2nd \u00ee\u021bi deschizi afacerea online. Numai c\u0103, \u00een loc de o loca\u021bie fizic\u0103, va trebui s\u0103 alegi \u00eentre diferite platforme sau metode de expediere. Iat\u0103 c\u00e2teva lucruri de g\u00e2ndit dac\u0103 pl\u0103nuie\u0219ti s\u0103 \u00eencepi s\u0103 vinzi prin Amazon FBA.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833539-identifier\" id=\"amazon-fba-vs-shopify\">Amazon FBA vs. Shopify<\/h3><p class=\"theme-wp-block gb-responsive-551002-identifier\">Cele dou\u0103 platforme sunt extrem de de succes \u0219i, prin urmare, pot face decizia foarte dificil\u0103 pentru entuzia\u0219tii comer\u021bului electronic. \u00cen timp ce Amazon FBA \u00ee\u021bi ofer\u0103 o platform\u0103 gata f\u0103cut\u0103 cu o acoperire f\u0103r\u0103 egal \u00een ceea ce prive\u0219te clien\u021bii, Shopify \u00ee\u021bi permite s\u0103 \u00ee\u021bi construie\u0219ti magazinul online de la zero \u0219i \u00ee\u021bi ofer\u0103 o flexibilitate pe care Amazon nu o poate oferi. R\u0103spunsul la \u00eentrebarea ta \u201ece este cel mai bine pentru magazinul meu?\u201d depinde, a\u0219adar, \u00eentotdeauna de v\u00e2nz\u0103tor \u0219i de tipul de magazin. Iat\u0103 o idee: Dac\u0103 nu e\u0219ti sigur unde s\u0103 vinzi, de ce s\u0103 nu vinzi pe ambele \u0219i s\u0103 vezi unde func\u021bioneaz\u0103 cel mai bine?<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-782414-identifier\" id=\"amazon-fba-vs-fbm\">Amazon FBA vs. FBM<\/h3><p class=\"theme-wp-block gb-responsive-741336-identifier\">Dac\u0103 decizi s\u0103 \u00ee\u021bi vinzi produsul pe o platform\u0103 precum Amazon, nu numai c\u0103 va trebui s\u0103 vezi dac\u0103 exist\u0103 op\u021biuni externe de luat \u00een considerare, dar va trebui s\u0103 verifici \u0219i dac\u0103 exist\u0103 diferite modele de afaceri pe platform\u0103 care merit\u0103 explorate. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Amazon FBM<\/a> (\u00eendeplinire de c\u0103tre comerciant) este una dintre aceste op\u021biuni \u0219i ar trebui luat\u0103 \u00een considerare atunci c\u00e2nd ai deja un sistem logistic foarte func\u021bional, un suport pentru clien\u021bi impecabil \u0219i dore\u0219ti mai mult\u0103 comunicare cu clien\u021bii t\u0103i. \u00cen special, dac\u0103 primele dou\u0103 nu sunt \u00een ordine, ar trebui s\u0103 iei \u00een considerare cu adev\u0103rat alegerea Amazon FBA, deoarece cealalt\u0103 op\u021biune \u00eenseamn\u0103 c\u0103 va trebui s\u0103 te ridici la standardele extrem de ridicate ale Amazon \u00een acest sens dac\u0103 vrei vreodat\u0103 s\u0103 ajungi \u00een <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/infografic-acestia-sunt-cei-13-pasi-catre-profitul-amazon-buy-box\/\">Buy Box<\/a> \u0219i s\u0103 faci v\u00e2nz\u0103ri.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-135273-identifier\" id=\"amazon-fba-vs-dropshipping\">Amazon FBA vs. Dropshipping<\/h3><p class=\"theme-wp-block gb-responsive-403283-identifier\">O alt\u0103 \u00eentrebare popular\u0103 care circul\u0103 pe forumurile de comer\u021b electronic este dac\u0103 ar trebui s\u0103 vinzi prin Amazon FBA sau dropshipping Amazon. Ca \u00een multe alte subiecte, r\u0103spunsul r\u0103m\u00e2ne acela\u0219i: depinde. Dac\u0103 \u00ee\u021bi propui s\u0103 \u00eencepi o afacere cu un buget redus, cu mult\u0103 libertate \u00een ceea ce prive\u0219te contactul cu clien\u021bii \u0219i personalizarea magazinului, atunci dropshipping ar putea fi potrivit pentru tine. Cu toate acestea, va trebui s\u0103 iei \u00een considerare riscul ridicat de expediere \u0219i baza mic\u0103 de clien\u021bi cu care \u00eencepi, precum \u0219i cantitatea de timp \u0219i energie necesar\u0103 pentru a o extinde.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-854226-identifier\"><img decoding=\"async\" width=\"844\" height=\"390\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works.jpeg\" alt=\"Amazon FBA \u0219i cum func\u021bioneaz\u0103 necesit\u0103 planificare \u0219i munc\u0103.\" class=\"wp-image-7656\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works-407x188.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works-768x355.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-744609-identifier\" id=\"final-thoughts\">G\u00e2nduri finale<\/h2><p class=\"theme-wp-block gb-responsive-318005-identifier\">La sf\u00e2r\u0219itul zilei, tu e\u0219ti \u0219eful \u0219i trebuie s\u0103 decizi dac\u0103 \u00cendeplinirea de c\u0103tre Amazon este alegerea potrivit\u0103 pentru afacerea ta. S\u0103 trecem \u00een revist\u0103 efectele pozitive \u0219i negative pe scurt.<\/p><p class=\"theme-wp-block gb-responsive-875648-identifier\">\u00cen mod natural, modelul de afaceri are \u0219i mai multe dezavantaje. Costurile suplimentare \u0219i pierderea oportunit\u0103\u021bii de a intra \u00een contact direct cu clien\u021bii t\u0103i sunt doar dou\u0103 dintre problemele principale. Mai mult, v\u00e2nz\u0103torii sunt practic constr\u00e2n\u0219i s\u0103 foloseasc\u0103 \u00cendeplinirea de c\u0103tre Amazon c\u00e2nd vine vorba de c\u00e2\u0219tigarea Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-339636-identifier\">Pe de alt\u0103 parte, \u00cendeplinirea de c\u0103tre Amazon ofer\u0103 multe avantaje. \u00cen primul r\u00e2nd, face munca v\u00e2nz\u0103torului foarte u\u0219oar\u0103 \u2013 \u00een special pentru proprietarii de mici afaceri. \u0218i, de asemenea: multe companii mai mari apreciaz\u0103 faptul c\u0103 livrarea este rapid\u0103 \u0219i lin\u0103, nu trebuie s\u0103 \u00eenchiriezi propriul depozit, iar serviciul pentru clien\u021bi func\u021bioneaz\u0103 non-stop. Acesta este ceea ce face posibil ca mul\u021bi comercian\u021bi cu am\u0103nuntul s\u0103 v\u00e2nd\u0103 cu succes pe Amazon \u00een primul r\u00e2nd.<\/p><p class=\"theme-wp-block gb-responsive-123860-identifier\">Lu\u00e2nd \u00een considerare toate aspectele, a conduce o afacere prin \u00cendeplinirea de c\u0103tre Amazon este cu siguran\u021b\u0103 \u00eenc\u0103 meritat \u00een zilele noastre, dac\u0103 \u021bii cont de c\u00e2teva lucruri relevante, de exemplu, ce costuri de depozitare \u0219i ce taxe de livrare sunt implicate \u0219i ce produs vrei s\u0103 vinzi. La sf\u00e2r\u0219itul zilei, o planificare adecvat\u0103 \u0219i o execu\u021bie solid\u0103 te vor conduce la profitul pe care l-ai c\u00e2\u0219tigat, indiferent de ce platform\u0103 alegi.<\/p><p class=\"theme-wp-block gb-responsive-609917-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea apari\u021biei: \u00a9 erikdegraaf \u2013 stock.adobe.com\/ \u00a9 alphaspirit \u2013 stock.adobe.com \/ \u00a9 chiew \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Numerele singure dovedesc c\u0103 v\u00e2nzarea cu Amazon FBA (\u00cendeplinire de c\u0103tre Amazon) a devenit o alegere evident\u0103 pentru mul\u021bi comercian\u021bi profesioni\u0219ti Amazon \u2013 75% dintre cei mai buni 100.000 de v\u00e2nz\u0103tori din Statele Unite \u0219i aproximativ 2\/3 din to\u021bi v\u00e2nz\u0103torii ter\u021bi de pe Amazon folosesc serviciul de \u00eendeplinire al gigantului internet. Primul lucru pe care<\/p>\n","protected":false},"author":6,"featured_media":7611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1305,1311],"tags":[],"class_list":["post-227067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indeplinire-de-catre-amazon","category-vanzarea-pe-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beneficiile Amazon FBA \u2013 Tot ce trebuie s\u0103 \u0219ti\u021bi | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Beneficiile \u00cendeplinirii de c\u0103tre Amazon \u00ee\u021bi vor economisi companiei timp \u0219i, prin urmare, bani, dac\u0103 sunt utilizate corect. 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