{"id":227013,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/ro\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"

La fel cum cump\u0103r\u0103torii obi\u0219nui\u021bi au nevoie de un cont Amazon, v\u00e2nz\u0103torii care doresc s\u0103 v\u00e2nd\u0103 prin platforma online au nevoie de acces pentru a-\u0219i oferi bunurile pe pia\u021b\u0103: Amazon Seller Central. Oricine poate crea un astfel de cont. Cu toate acestea, este necesar\u0103 o carte de credit<\/a>, deoarece Amazon necesit\u0103 una pentru Seller Central. F\u0103r\u0103 o carte de credit, nu toate func\u021biile sunt disponibile.<\/p>

Ce este Amazon Seller Central?<\/h2>

\u00cen esen\u021b\u0103, este un instrument prin care v\u00e2nz\u0103torul respectiv \u00ee\u0219i poate gestiona contul de v\u00e2nz\u0103tor dup\u0103 ce se conecteaz\u0103. \u00cen plus, Amazon Seller Central ofer\u0103 o bun\u0103 prezentare general\u0103 a ofertelor \u0219i v\u00e2nz\u0103rilor \u00een curs ale v\u00e2nz\u0103torului prin rapoarte \u0219i statistici. \u00cen plus, Amazon ofer\u0103, de asemenea, documente fiscale importante pentru biroul fiscal \u00een Seller Central, care pot fi g\u0103site sub “Rapoarte.”<\/p>

Pentru a vinde prin Seller Central, v\u00e2nz\u0103torii trebuie s\u0103 aib\u0103 deja un cont Marketplace<\/em>. Dar care este diferen\u021ba dintre Marketplace<\/em> \u0219i Seller Central? Potrivit Amazon, diferen\u021bele constau \u00een principal \u00eentr-o plat\u0103 rapid\u0103 peste medie \u0219i prezent\u0103ri generale \u00eentotdeauna actualizate ale componentelor importante, cum ar fi ofertele \u0219i pre\u021burile \u00een curs. \u00cen plus, se spune c\u0103 marjele \u0219i veniturile sunt mai mari pentru v\u00e2nz\u0103torii din Seller Central. Prin urmare, un simplu cont Marketplace este un dezavantaj.<\/p>

Care sunt principalele caracteristici ale Amazon Seller Central?<\/h2>

Cea mai central\u0103 func\u021bie se g\u0103se\u0219te sub elementul de meniu “Catalog”<\/strong>. Aici, v\u00e2nz\u0103torii au oportunitatea de a ad\u0103uga noi SKU-uri la inventar \u0219i de a crea o nou\u0103 ofert\u0103. Acest lucru poate fi f\u0103cut individual sau cu mai multe produse deodat\u0103. \u00cen plus, diferite versiuni ale aceluia\u0219i produs pot fi create folosind asistentul de varia\u021bie, iar cataloage mari de produse pot fi, de asemenea, \u00eenc\u0103rcate prin fi\u0219ierul de inventar. \u00cen plus, activarea produselor pentru categorii de produse restric\u021bionate este posibil\u0103 aici.<\/p>

\"sell<\/figure><\/div>

\u00cen plus, set\u0103rile generale pot fi f\u0103cute \u00een Amazon Seller Central. De exemplu, costurile de livrare nu sunt specificate direct pe produs, ci sunt stabilite \u00een set\u0103rile de livrare sub elementul de meniu “Set\u0103ri”<\/strong> (cu excep\u021bia cazului \u00een care se folose\u0219te FBA). Aici, v\u00e2nz\u0103torii au op\u021biunea de a specifica diferite modele de livrare, cum ar fi livrarea gratuit\u0103, taxe fixe sau calcule bazate pe greutate. Prin “Gestiona\u021bi jurnalul de cazuri” \u0219i “Cazuri deschise”, v\u00e2nz\u0103torii pot contacta direct suportul pentru v\u00e2nz\u0103tori \u00een cadrul Amazon Seller Central.<\/p>

O alt\u0103 func\u021bie foarte important\u0103 a Amazon Seller Central poate fi accesat\u0103 prin elementul de meniu “Inventar”<\/strong>. Aici, v\u00e2nz\u0103torii primesc o prezentare general\u0103 cuprinz\u0103toare a bunurilor lor \u2013 at\u00e2t \u00een propriul depozit, c\u00e2t \u0219i \u00een depozitul Amazon, precum \u0219i la nivel PAN EU. Aceast\u0103 interfa\u021b\u0103 ofer\u0103, de asemenea, oportunitatea de a optimiza list\u0103rile \u00een ceea ce prive\u0219te cuvintele cheie, descrierile produselor sau imaginile. \u00cen special util pentru v\u00e2nz\u0103torii FBA este func\u021bia de planificare a inventarului, care ofer\u0103 o prognoz\u0103 bazat\u0103 pe v\u00e2nz\u0103rile anterioare, indic\u00e2nd c\u00e2te zile va dura stocul \u0219i c\u00e2t de vechi este acesta. Sub “Gestiona\u021bi livr\u0103rile c\u0103tre Amazon,” planurile de livrare pot fi, de asemenea, vizualizate dac\u0103 v\u00e2nz\u0103torii expediaz\u0103 prin FBA.<\/p>

Elementul de meniu “Comenzi”<\/strong> con\u021bine, de asemenea, func\u021bii importante ale Amazon Seller Central: \u00een primul r\u00e2nd, o prezentare general\u0103 a tuturor comenzilor primite; \u00een al doilea r\u00e2nd, rapoartele respective ale comenzilor; \u0219i \u00een al treilea r\u00e2nd, gestionarea tuturor retururilor. Diverse func\u021bii de filtrare \u0219i sortare ajut\u0103 v\u00e2nz\u0103torul s\u0103 \u00ee\u0219i optimizeze list\u0103rile, cum ar fi \u00een ceea ce prive\u0219te v\u00e2nz\u0103rile prin Amazon Seller Central \u00een Germania, Europa<\/em> sau pie\u021be specifice, cum ar fi Amazon Spania sau Marea Britanie.<\/p>

Elementul de meniu “Publicitate”<\/strong> are, de asemenea, o importan\u021b\u0103 semnificativ\u0103 \u00een Amazon Seller Central pentru v\u00e2nz\u0103tori. Aici, pot fi create noi campanii PPC, performan\u021ba acestora poate fi analizat\u0103, iar con\u021binutul A+ poate fi ad\u0103ugat la list\u0103rile \u00een curs. \u00cen plus, exist\u0103 op\u021biunea de a stabili reduceri \u0219i cupoane limitate \u00een timp pentru produse specifice.<\/p>

Adesea subestimat, dar \u0219i o func\u021bie util\u0103: elementul de meniu “Satisfac\u021bia Clien\u021bilor”<\/strong>. Aici, v\u00e2nz\u0103torii din Amazon Seller Central pot g\u0103si toate informa\u021biile relevante pentru a evalua satisfac\u021bia clien\u021bilor \u0219i, la r\u00e2ndul s\u0103u, performan\u021ba proprie ca v\u00e2nz\u0103tor, care are o influen\u021b\u0103 decisiv\u0103 asupra c\u00e2\u0219tig\u0103rii Buy Box<\/a> \u0219i a clas\u0103rii \u00een rezultatele c\u0103ut\u0103rii<\/a>. \u00cen plus, feedback-ul clien\u021bilor poate fi gestionat aici.<\/p>

Care este diferen\u021ba dintre Amazon Vendor \u0219i Seller Central?<\/h2>

Exist\u0103 trei tipuri diferite de v\u00e2nz\u0103tori pe platforma online: Amazon \u00eensu\u0219i, V\u00e2nz\u0103tori \u0219i V\u00e2nz\u0103tori (Vendors). Primele dou\u0103 sunt vizibile pentru clien\u021bi, \u00een timp ce al treilea tip \u2013 Vendorul \u2013 nu apare direct. Spre deosebire de V\u00e2nz\u0103torul “obi\u0219nuit”, care vinde direct clientului final pe pia\u021b\u0103, Vendorul vinde direct c\u0103tre Amazon. Gigantul comer\u021bului electronic vinde apoi articolele c\u0103tre clientul final. Vendorii sunt adesea produc\u0103tori sau reprezentan\u021bi de v\u00e2nz\u0103ri cu volume mari de v\u00e2nz\u0103ri.<\/p>

Prin urmare, Amazon Seller Central \u0219i Vendor Central sunt dou\u0103 lucruri diferite: primul este gestionarea contului pentru V\u00e2nz\u0103tori, \u00een timp ce al doilea este pentru Vendorii. Dac\u0103 un v\u00e2nz\u0103tor este at\u00e2t V\u00e2nz\u0103tor, c\u00e2t \u0219i Vendor, va avea dou\u0103 accesuri separate.<\/p>

Amazon Seller Central implic\u0103 costuri?<\/h2>

Oricine dore\u0219te s\u0103 v\u00e2nd\u0103 prin Seller Central pe Amazon Germania sau pe orice alt\u0103 pia\u021b\u0103 va suporta taxe<\/strong><\/a>. \u00cen orice caz, exist\u0103 taxe suplimentare procentuale pe v\u00e2nzare per comand\u0103, care depind de categoria de produs respectiv\u0103. Cu toate acestea, Amazon ofer\u0103 un cont de baz\u0103 \u0219i un cont profesional cu structuri de pre\u021buri diferite \u2013 care dintre acestea are nevoie un v\u00e2nz\u0103tor depinde nu de venituri sau profituri, ci de num\u0103rul a\u0219teptat de comenzi.<\/p>

Dac\u0103 un v\u00e2nz\u0103tor vinde mai pu\u021bin de 40 de articole pe lun\u0103, poate folosi contul Basic Account<\/strong> din Seller Central gratuit. Apoi, pl\u0103te\u0219te 0,99 euro per articol v\u00e2ndut plus taxa procentual\u0103 pe v\u00e2nzare c\u0103tre Amazon.<\/p>

Cu toate acestea, dac\u0103 v\u00e2nz\u0103torul vinde mai mult de 40 de articole pe lun\u0103, va avea nevoie de un cont profesional<\/strong>. \u00cen acest caz, Amazon percepe o tax\u0103 fix\u0103 de 39 de euro plus taxa procentual\u0103 pe v\u00e2nzare respectiv\u0103 \u2013 dar taxa de 0,99 euro per articol este anulat\u0103.<\/p>

\u00cen consecin\u021b\u0103, Contul Basic ar fi deja u\u0219or mai scump la 40 de comenzi \u0219i, astfel, ar fi \u00eentr-un dezavantaj comparativ cu Contul Profesional.<\/p>

Creditele pentru imagini \u00een ordinea imaginilor: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1928],"class_list":["post-227013","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Seller Central Germania: Tot ce trebuie s\u0103 \u0219tii<\/title>\n<meta name=\"description\" content=\"V\u00e2nz\u0103torii folosesc Amazon Seller Central \u00een Germania pentru a-\u0219i gestiona conturile de v\u00e2nz\u0103tor. 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