{"id":96746,"date":"2025-06-17T12:44:01","date_gmt":"2025-06-17T12:44:01","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/amazon-i-onlayn-shoping-v-germanii-naskolko-moshchen-gigant-elektronnoy-kommertsii\/"},"modified":"2025-06-17T12:44:01","modified_gmt":"2025-06-17T12:44:01","slug":"amazon-i-onlayn-shoping-v-germanii-naskolko-moshchen-gigant-elektronnoy-kommertsii","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/ru\/blog\/amazon-i-onlayn-shoping-v-germanii-naskolko-moshchen-gigant-elektronnoy-kommertsii\/","title":{"rendered":"Amazon \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438: \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0449\u0435\u043d \u0433\u0438\u0433\u0430\u043d\u0442 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-540069-identifier\">\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u043f\u043e\u0432\u0441\u044e\u0434\u0443. \u0413\u043e\u0434\u044b Covid \u0443\u0441\u043a\u043e\u0440\u0438\u043b\u0438 \u0432\u0441\u044e \u043e\u0442\u0440\u0430\u0441\u043b\u044c \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u043d\u0430 \u0434\u0435\u0441\u044f\u0442\u044c \u043b\u0435\u0442, \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0438\u0437\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u043f\u043e\u0441\u043e\u0431\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0442\u0441\u044f. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0442\u0430\u043a\u0436\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u044e\u0442, \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0438 \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0438\u043d\u0430\u0447\u0435, \u0447\u0435\u043c \u0434\u0435\u0441\u044f\u0442\u044c \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434. \u041e\u0434\u043d\u0430\u043a\u043e \u043e\u0434\u043d\u043e \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043d\u0435\u0438\u0437\u043c\u0435\u043d\u043d\u044b\u043c \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0435\u0442: \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0439 \u0438\u0433\u0440\u043e\u043a \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u2014 \u044d\u0442\u043e Amazon. \u0414\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u043d\u0435\u043c\u0435\u0446\u043a\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u043d\u0430 Amazon.de \u0438 \u0447\u0430\u0441\u0442\u043e \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0442\u0430\u043c \u0436\u0435.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-835441-identifier\">Amazon \u041d\u0435\u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0434\u0435\u043d\u043d\u044b\u0439 \u041b\u0438\u0434\u0435\u0440<\/h2><p class=\"theme-wp-block gb-responsive-188589-identifier\">\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b \u0435\u0434\u0432\u0430 \u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0443\u0433\u043d\u0430\u0442\u044c\u0441\u044f \u0437\u0430 \u0440\u043e\u0441\u0442\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0412\u0437\u0433\u043b\u044f\u0434 \u043d\u0430 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0435 B2C \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0432 \u0441\u0442\u0440\u0430\u043d\u0435 \u044f\u0441\u043d\u043e \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u0433\u0438\u0433\u0430\u043d\u0442\u0430 \u043d\u0430 \u043d\u0435\u043c\u0435\u0446\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435. Amazon \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u043e\u0445\u043e\u0434\u0430, \u0447\u0435\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0435\u0441\u0442\u044c \u043c\u0435\u0441\u0442 \u0432\u043c\u0435\u0441\u0442\u0435 \u0432\u0437\u044f\u0442\u044b\u0445:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td>\u041f\u043e\u0437\u0438\u0446\u0438\u044f<\/td><td>\u041c\u0430\u0433\u0430\u0437\u0438\u043d<\/td><td>\u0427\u0438\u0441\u0442\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 2021 \u0433\u043e\u0434\u0430 (\u0432 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430\u0445 \u20ac)<\/td><\/tr><tr><td>1<\/td><td>amazon.de<\/td><td>15.680,6<\/td><\/tr><tr><td>2<\/td><td>otto.de<\/td><td>5.124,0<\/td><\/tr><tr><td>3<\/td><td>mediamarkt.de<\/td><td>2.544,0<\/td><\/tr><tr><td>4<\/td><td>zalando.de<\/td><td>2.515,0<\/td><\/tr><tr><td>5<\/td><td>ikea.com<\/td><td>1.747,0<\/td><\/tr><tr><td>6<\/td><td>saturn.de<\/td><td>1.340,0<\/td><\/tr><tr><td>7<\/td><td>apple.com<\/td><td>1.190,0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/www.ehi.org\/news\/top-100-onlineshops-in-deutschland-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EHI Retail Institute<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-706079-identifier\">\u041f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u043b\u0438\u0446 \u043a\u0430\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0444\u0430\u043a\u0442\u043e\u0440<\/h2><p class=\"theme-wp-block gb-responsive-731704-identifier\">\u041e\u0434\u043d\u0430\u043a\u043e \u044d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u043f\u0435\u0445 \u0441\u0430\u043c\u043e\u0433\u043e Amazon. \u041e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u0436\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430\u043c\u0438 \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u043b\u0438\u0446, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0441\u0432\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0447\u0435\u0440\u0435\u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441. \u0414\u043e\u0445\u043e\u0434 \u044d\u0442\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u043b\u0438\u0446 \u0442\u0430\u043a\u0436\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u0440\u043e\u0441 \u2013 \u0441 29% \u0434\u043e 34%, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 amazon.de \u043e\u0441\u0442\u0430\u0432\u0430\u043b\u0441\u044f \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 19% \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 2019 \u0438 2020 \u0433\u043e\u0434\u043e\u0432.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full is-resized gb-responsive-249911-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg\" alt=\"\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0430 Statista\" class=\"wp-image-20044\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-311489-identifier\">Amazon \u044f\u0432\u043d\u043e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043d\u0435\u043c\u043d\u043e\u0433\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043c\u043e\u0433\u043b\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u0440\u0438\u0437\u0438\u0441 \u0432 \u0441\u0432\u043e\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u0445. \u042d\u0442\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f\u043c\u0438 \u0432 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0441\u043a\u043b\u0430\u0434\u0441\u043a\u0438\u0445 \u043f\u043e\u043c\u0435\u0449\u0435\u043d\u0438\u0439 \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0446\u0435\u043d\u0442\u0440\u043e\u0432. \u0412 2019 \u0433\u043e\u0434\u0443 Amazon \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u043d\u0430 $47.63 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c. \u0417\u0430\u0442\u0435\u043c \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u0438 \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 2020 \u0433\u043e\u0434\u0443 \u0441 Covid, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u043d\u0430 $105.54 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430, \u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043b \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0441\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u043d\u0430 $83.76 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0432 2021 \u0433\u043e\u0434\u0443<\/p><p class=\"theme-wp-block gb-responsive-421700-identifier\">\u0412\u043f\u0435\u0440\u0432\u044b\u0435 \u0432\u044b\u0440\u0443\u0447\u043a\u0430 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c \u0432 2022 \u0433\u043e\u0434\u0443 \u043f\u043e\u0441\u043b\u0435 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u043a 2023 \u0433\u043e\u0434\u0443 Amazon \u0441\u043c\u043e\u0433\u043b\u0430 \u0441\u043d\u043e\u0432\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c, \u043a\u0430\u043a \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 ($37.59 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430), \u0442\u0430\u043a \u0438 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 ($574.79 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430)<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large is-resized gb-responsive-289176-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"541\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png\" alt=\"Amazon \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u0435\u0442 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0435 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438: \u0412\u044b\u0440\u0443\u0447\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u0436\u0435 \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u0432 2023 \u0433\u043e\u0434\u0443.\" class=\"wp-image-52912\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-407x261.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-768x492.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz.png 1454w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">\u0412\u044b\u0440\u0443\u0447\u043a\u0430 Amazon \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u0441 2010 \u043f\u043e 2023 \u0433\u043e\u0434 \u0432 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430\u0445 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410. \u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515118-identifier\">\u0420\u043e\u0441\u0442 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c \u2013 \u041f\u0440\u043e\u0433\u043d\u043e\u0437\u044b<\/h3><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-51048-identifier\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png\" alt=\"\u0422\u043e\u0440\u0433\u043e\u0432\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f: \u0412\u044b\u0440\u0443\u0447\u043a\u0430 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438\" class=\"wp-image-52915\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-63121-identifier\">\u041a\u0430\u0436\u0434\u044b\u0439 \u0433\u043e\u0434 \u0422\u043e\u0440\u0433\u043e\u0432\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 (HDE) \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0435\u0442 <a href=\"http:\/\/www.einzelhandel.de\/online-monitor\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041e\u043d\u043b\u0430\u0439\u043d \u041c\u043e\u043d\u0438\u0442\u043e\u0440<\/a> \u0432 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0441 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 (IFH) \u0432 \u041a\u0435\u043b\u044c\u043d\u0435. \u041f\u043e\u0441\u043b\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u0432 \u0433\u043e\u0434\u044b \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 Amazon \u0438 \u0441\u0435\u043a\u0442\u043e\u0440 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0430 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0432 2022 \u0433\u043e\u0434\u0443, \u043f\u043e \u043a\u0440\u0430\u0439\u043d\u0435\u0439 \u043c\u0435\u0440\u0435, \u0435\u0441\u043b\u0438 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0439 \u0433\u043e\u0434. \u041f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u043d\u043b\u0430\u0439\u043d-\u0432\u044b\u0440\u0443\u0447\u043a\u043e\u0439, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0439 \u0434\u043e \u043a\u0440\u0438\u0437\u0438\u0441\u0430 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u0430, \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u0441\u0435 \u0435\u0449\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 42%. \u041e\u0442\u0440\u0430\u0441\u043b\u044c \u043e\u0436\u0438\u0434\u0430\u0435\u0442 \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043d\u0430 \u0442\u0440\u0438 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u0432 2024 \u0433\u043e\u0434\u0443, \u0447\u0442\u043e \u043e\u0431\u0443\u0441\u043b\u043e\u0432\u043b\u0435\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0435\u0439 \u0438 \u043d\u043e\u0432\u044b\u043c\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c\u0438, \u0442\u0430\u043a\u0438\u043c\u0438 \u043a\u0430\u043a \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u0430\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d-\u043e\u043f\u044b\u0442 \u0441 \u043e\u0444\u0444\u043b\u0430\u0439\u043d-\u043e\u043f\u044b\u0442\u043e\u043c.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-468975-identifier\">\u041f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0441\u043c\u043e\u0442\u0440\u044f\u0442 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0441 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u043c\u043e\u043c<\/h4><p class=\"theme-wp-block gb-responsive-360736-identifier\">\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041e\u0442\u0447\u0435\u0442\u0443 \u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 Amazon<\/a>, \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 Amazon \u0442\u0430\u043a\u0436\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0441\u0442\u0438\u0447\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0432 2024 \u0433\u043e\u0434\u0443. 58% \u0432\u0441\u0435\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u043c\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430 \u043f\u043e\u0441\u043b\u0435 \u043d\u0430\u0447\u0430\u043b\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0430 Amazon, \u0438 \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b (54%) \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0438\u043c\u0435\u044e\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0431\u043e\u043b\u0435\u0435 20%.<\/p><p class=\"theme-wp-block gb-responsive-556723-identifier\">\u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c. \u0414\u043b\u044f \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 Amazon \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u0432\u044b\u0437\u043e\u0432\u0430\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-849186-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-717404-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432,<\/li><li class=\"theme-wp-block gb-responsive-358362-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438\u043b\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0438<\/li><li class=\"theme-wp-block gb-responsive-177595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0442\u0430\u043a\u0442\u0438\u043a<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-801859-identifier\">\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043e\u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0435\u043d\u044b &#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-671365-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-966727-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 (\u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0443, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0442.\u0434.)<\/li><li class=\"theme-wp-block gb-responsive-66073-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435\u043c \u0441\u0432\u043e\u0435\u0439 \u0434\u043e\u043b\u0438 \u0440\u044b\u043d\u043a\u0430 \u0438<\/li><li class=\"theme-wp-block gb-responsive-222002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-344742-identifier\">\u041e\u0431\u0449\u0435\u0435 \u0434\u043b\u044f \u043e\u0431\u0435\u0438\u0445 \u0433\u0440\u0443\u043f\u043f \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u043d\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441 \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u043c\u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (38% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432), \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 (37%) \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 (35%). \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c\u0438 \u0433\u043e\u0434\u0430\u043c\u0438 \u043c\u0435\u043d\u044c\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u043e\u043f\u0430\u0441\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0441 \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u043c\u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438.<\/p><p class=\"theme-wp-block gb-responsive-53820-identifier\">\u042d\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0442\u043e\u043c\u0443 \u0444\u0430\u043a\u0442\u0443, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u044e\u0442 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430 Amazon. \u0421\u0435\u043a\u0442\u043e\u0440 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0430 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0441\u0442\u0430\u043b \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u043e\u0441\u043e\u0437\u043d\u0430\u043b\u0438, \u0447\u0442\u043e \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0441 \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u0434\u043d\u0438\u043c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u043c\u043e\u0436\u0435\u0442 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0438\u0441\u043a\u0438 \u0438 \u0434\u0430\u0436\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u0422\u0440\u0435\u043c\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 \u0432 \u043c\u0438\u0440\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f eBay, Shopify \u0438 Walmart, \u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 Etsy.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-178338-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"626\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg\" alt=\"\u0422\u0435\u043f\u0435\u0440\u044c \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 Amazon \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0447\u0443\u0436\u0434\u044b\u043c \u0441\u043b\u043e\u0432\u043e\u043c.\" class=\"wp-image-52918\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-407x302.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-768x569.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping.jpg 1244w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/www.junglescout.com\/amazon-seller-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041e\u0442\u0447\u0435\u0442 \u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 Amazon<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-404480-identifier\">\u041c\u043d\u043e\u0433\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044b Amazon \u0442\u0430\u043a\u0436\u0435 \u0438\u043c\u0435\u044e\u0442 \u043f\u043b\u0430\u043d\u044b \u043f\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044e \u043d\u0430 2024 \u0433\u043e\u0434. \u041d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u0432 \u0441\u043f\u0438\u0441\u043a\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f Walmart, Shopify \u0438 eBay. \u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0442\u0430\u043a\u0436\u0435 \u0445\u043e\u0442\u044f\u0442 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044e \u0441 TikTok, Instagram \u0438 Facebook.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-332006-identifier\">Amazon = \u041e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438: \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441<\/h2><p class=\"theme-wp-block gb-responsive-365355-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/ru\/blog\/issledovaniya-i-statistika-amazon-dlya-prodavtsov-vse-vazhnye-sobytiya-poslednih-let\/\">\u0420\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0443\u0441\u043f\u0435\u0445\u0435 Amazon<\/a> \u044f\u0441\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0433\u0438\u0433\u0430\u043d\u0442 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u044b \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438, \u043d\u043e \u0438 \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u0435\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438. <a href=\"https:\/\/www.ifhkoeln.de\/rekordverdaechtig-amazon-waechst-2020-jeden-tag-um-31-millionen-euro\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041e\u043f\u0440\u043e\u0441 IFH \u041a\u0435\u043b\u044c\u043d 2021 \u0433\u043e\u0434\u0430<\/a> \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0442\u0435, \u043a\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043e\u043d\u043b\u0430\u0439\u043d, \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u043d\u0430 Amazon. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0434\u0430\u043d\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-727165-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-743811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;\u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e 94% \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 Amazon.<\/li><li class=\"theme-wp-block gb-responsive-333225-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;\u0447\u043b\u0435\u043d\u044b Prime \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e 70% \u0432\u044b\u0440\u0443\u0447\u043a\u0438 Amazon.<\/li><li class=\"theme-wp-block gb-responsive-197126-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;\u0431\u043e\u043b\u0435\u0435 \u0442\u0440\u0435\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438 Amazon, \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0435 Amazon \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0434\u043b\u044f \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u044b \u0441\u0432\u043e\u0438\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-460307-identifier\">\u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u043f\u0440\u043e\u0441 IFH \u041a\u0435\u043b\u044c\u043d \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u0433\u0438\u0433\u0430\u043d\u0442\u043e\u043c. <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041e\u043f\u0440\u043e\u0441 2022 \u0433\u043e\u0434\u0430 \u043e\u0442 Pattern<\/a> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0438\u0437 1,000 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0437 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 96% \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438, \u0447\u0442\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u043d\u0430 Amazon \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0432 2021 \u0433\u043e\u0434\u0443. \u041a\u043b\u0438\u0435\u043d\u0442\u044b Amazon \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u043d\u0435\u043c\u0435\u0446\u043a\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441, \u043d\u043e \u0442\u0430\u043a\u0436\u0435 \u043d\u0435 \u0441\u0442\u0435\u0441\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u0435\u043b\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 amazon.com \u0438\u043b\u0438 amazon.co.uk.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-767298-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"512\" height=\"365\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png\" alt=\"\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0430 2021\" class=\"wp-image-52921\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021-407x290.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-246750-identifier\">\u041e\u043f\u0440\u043e\u0441 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e&#8230;<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-506287-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-989816-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;38% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0430 Amazon, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a 35% \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u044b \u0447\u0430\u0449\u0435 \u0434\u0435\u043b\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043e\u0444\u0444\u043b\u0430\u0439\u043d.<\/li><li class=\"theme-wp-block gb-responsive-18358-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;47.3% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u0445\u043e\u0442\u044f\u0442 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u043b\u0438 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433. 36.5% \u043d\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u043c\u0435\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u0445 \u0438 \u0431\u0443\u0434\u0443\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0443 \u0436\u0435 \u0441\u0443\u043c\u043c\u0443 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d.<\/li><li class=\"theme-wp-block gb-responsive-249517-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8230;\u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a 88.6% \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 Amazon \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0442\u0443 \u0436\u0435 \u0441\u0443\u043c\u043c\u0443 \u0438\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0430 Amazon, \u0447\u0435\u043c \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443. \u0422\u043e\u043b\u044c\u043a\u043e 11.4% \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043c\u0435\u043d\u044c\u0448\u0435 \u043d\u0430 Amazon.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-875740-identifier\">\u042d\u0442\u0438 \u0446\u0438\u0444\u0440\u044b \u0442\u0430\u043a\u0436\u0435 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442, \u0447\u0442\u043e Amazon \u0443\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0435 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u043e \u0432\u0441\u0435\u0439 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438, \u043d\u0430\u0445\u043e\u0434\u044f\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441 \u043d\u0430\u0441\u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c, \u0447\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u044f\u044e\u0442 \u0441\u0432\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u0445 \u0432 \u0435\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u0443. \u041f\u0440\u0438\u0447\u0438\u043d\u044b \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0432\u0430\u0440\u044c\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043e\u0442 \u0446\u0435\u043d\u044b \u0434\u043e \u0431\u044b\u0441\u0442\u0440\u043e\u0439 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-157642-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-956584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;\u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u0431\u044b\u043b \u0434\u0435\u0448\u0435\u0432\u043b\u0435, \u0447\u0435\u043c \u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.&#8221; (\u0414\u043b\u044f 63% \u044d\u0442\u043e \u0431\u044b\u043b\u043e \u043f\u0440\u0438\u0447\u0438\u043d\u043e\u0439 \u0434\u0435\u043b\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 Amazon.)<\/li><li class=\"theme-wp-block gb-responsive-581370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;\u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u043c\u043e\u0433 \u0431\u044b\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0445 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432.&#8221; (43%)<\/li><li class=\"theme-wp-block gb-responsive-138076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;\u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u0431\u044b\u043b \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 Amazon.&#8221; (42%)<\/li><li class=\"theme-wp-block gb-responsive-452255-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;Amazon \u043f\u0440\u043e\u0449\u0435 \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438, \u0447\u0435\u043c \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b.&#8221; (41%)<\/li><li class=\"theme-wp-block gb-responsive-697534-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">&#8220;\u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044f \u044f\u0432\u043b\u044f\u044e\u0441\u044c \u0447\u043b\u0435\u043d\u043e\u043c Amazon Prime, \u0447\u0442\u043e \u043e\u0431\u044b\u0447\u043d\u043e \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u0443\u044e \u0438 \u043d\u0430\u0434\u0435\u0436\u043d\u0443\u044e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443.&#8221; (35%)<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-523709-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\t\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u043f\u0443\u0442\u044c \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430 \u0434\u043e \u0431\u0435\u0441\u0442\u0441\u0435\u043b\u043b\u0435\u0440\u0430 &#8211; \u0441 SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\t\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u043f\u0440\u043e\u0431\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0438 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0430\u0441 \u0438\u0437 \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u0432 \u041b\u0423\u0427\u0428\u0415\u0413\u041e. \u041d\u0435 \u0436\u0434\u0438\u0442\u0435. \u0414\u0435\u0439\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0441\u0435\u0439\u0447\u0430\u0441\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\u041d\u0430\u0447\u0430\u0442\u044c \u0441\u0435\u0439\u0447\u0430\u0441<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-624296-identifier\">Prime \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b\u0435\u043c \u0440\u043e\u0441\u0442\u0430<\/h3><p class=\"theme-wp-block gb-responsive-924478-identifier\">\u041f\u043e\u0434\u043f\u0438\u0441\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c Amazon, \u043f\u043e\u0445\u043e\u0436\u0435, \u0438\u0433\u0440\u0430\u0435\u0442 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430. Prime \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442, \u0441\u0440\u0435\u0434\u0438 \u043f\u0440\u043e\u0447\u0435\u0433\u043e, \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u0443\u044e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u0438 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u043e\u0432\u043e\u043c\u0443 \u0441\u0435\u0440\u0432\u0438\u0441\u0443 Amazon. \u0412 2021 \u0433\u043e\u0434\u0443 \u0414\u0436\u0435\u0444\u0444 \u0411\u0435\u0437\u043e\u0441 \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u0432 \u043f\u0438\u0441\u044c\u043c\u0435 \u0430\u043a\u0446\u0438\u043e\u043d\u0435\u0440\u0430\u043c, \u0447\u0442\u043e \u0443 Amazon Prime 200 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443. \u0412\u0441\u0435\u0433\u043e \u0442\u0440\u0438 \u0433\u043e\u0434\u0430 \u043d\u0430\u0437\u0430\u0434 \u0441\u0435\u0440\u0432\u0438\u0441 Amazon \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043b \u043e\u0442\u043c\u0435\u0442\u043a\u0443 \u0432 100 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-686106-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"507\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png\" alt=\"\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438\" class=\"wp-image-52924\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023-407x348.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png 507w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption class=\"wp-element-caption\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-687761-identifier\">\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041e\u0442\u0447\u0435\u0442\u0443 \u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u0445 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438<\/a>, \u043d\u0430 15% \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043c\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f \u043a Amazon Prime. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e 78% \u043b\u0438\u0431\u043e \u0438\u043c\u0435\u044e\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 Prime, \u043b\u0438\u0431\u043e \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0443 \u0441\u0435\u043c\u044c\u0438, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432 \u0438\u043b\u0438 \u0434\u0440\u0443\u0437\u0435\u0439. \u0412 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u043c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0431\u044b\u0441\u0442\u0440\u0430\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c, \u043f\u043e\u0447\u0435\u043c\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0437\u0430\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043d\u0430 Amazon, \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u0447\u0435\u0442\u043a\u0430\u044f \u043a\u0430\u0440\u0442\u0438\u043d\u0430: \u0440\u0430\u0441\u0442\u0443\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0447\u043b\u0435\u043d\u043e\u0432 Prime \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u043c \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0433\u0438\u0433\u0430\u043d\u0442\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 \u0433\u043e\u0434\u044b.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-441103-identifier\">Amazon: \u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441 \u0434\u043b\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0430 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438<\/h3><p class=\"theme-wp-block gb-responsive-39494-identifier\">\u0422\u0435\u043f\u0435\u0440\u044c \u0443 Amazon \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0449\u0438\u0445 \u0441\u0432\u043e\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0435. \u0421 2026 \u0433\u043e\u0434\u0430 \u044d\u0442\u043e\u0442 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0441\u0442\u0430\u043b \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u043c: \u0431\u043e\u043b\u0435\u0435 60% \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u0445 \u0435\u0434\u0438\u043d\u0438\u0446 \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u043e\u0432 \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d. \u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044f, \u0447\u0442\u043e \u0440\u043e\u0441\u0442 \u0431\u044b\u043b \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u0438 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u043b \u0441 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0439 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c\u044e \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0435\u0442, \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0438\u0442\u044c, \u0447\u0442\u043e Amazon \u0441\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u0442 \u044d\u0442\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435. \u041e\u0434\u043d\u0430\u043a\u043e \u0434\u043e\u043b\u044f \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0441\u0430\u043c\u043e\u0433\u043e Amazon \u0432\u0440\u044f\u0434 \u043b\u0438 \u043a\u043e\u0433\u0434\u0430-\u043b\u0438\u0431\u043e \u0441\u043d\u0438\u0437\u0438\u0442\u0441\u044f \u0434\u043e \u043d\u0443\u043b\u044f \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-682114-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler.png\"><img decoding=\"async\" width=\"844\" height=\"306\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png\" alt=\"Amazon \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u0438\u0433\u0440\u044b\u0432\u0430\u0435\u0442 \u043e\u0442 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0430 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430\u043c \u0442\u0440\u0435\u0442\u044c\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d. \u0414\u043e\u043b\u044f \u0440\u0430\u0441\u0442\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0435\u0442.\" class=\"wp-image-52909\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-407x147.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-768x278.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-1536x557.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-2048x742.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a: <a href=\"https:\/\/www.marketplacepulse.com\/year-in-review-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u041e\u0431\u0437\u043e\u0440 \u0433\u043e\u0434\u0430 2023 \u043e\u0442 Marketplace Pulse<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270729-identifier\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2><p class=\"theme-wp-block gb-responsive-15559-identifier\">\u042f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 Amazon \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043d\u0435\u0437\u0430\u043c\u0435\u043d\u0438\u043c\u044b\u043c \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0435 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438? \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u044f\u0441\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043b\u044e\u0431\u043e\u0439, \u043a\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d, \u0432\u0440\u044f\u0434 \u043b\u0438 \u0441\u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c \u0431\u0435\u0437 Amazon. \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 Prime \u0438\u043c\u0435\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0432 \u044d\u0442\u043e\u043c \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0447\u043b\u0435\u043d\u044b Prime \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0438 \u0442\u0440\u0430\u0442\u044f\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0434\u0435\u043d\u0435\u0433 \u043d\u0430 Amazon. \u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043e\u043d\u0438 \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u043f\u043e\u043b\u0430\u0433\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f Prime, \u0442\u0430\u043a \u043a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0443\u044e \u0438 \u0431\u044b\u0441\u0442\u0440\u0443\u044e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u0441 \u043d\u0438\u043c\u0438.<\/p><p class=\"theme-wp-block gb-responsive-732560-identifier\">\u041e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0432\u0440\u044f\u0434 \u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 Amazon. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u0440\u043e\u0434\u0430\u0436 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u043c, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0438\u043b\u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a Etsy, \u043c\u043e\u0436\u0435\u0442 \u0438\u043c\u0435\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0441\u043c\u044b\u0441\u043b. \u041a\u0430\u043a\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0434\u043b\u044f \u0438\u0445 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043e\u043c\u043d\u0438\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043e\u0447\u0435\u043d\u044c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e \u0438 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u043e.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-3416-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135620\/e-commerce-datenanalyse-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Ohne im E-Commerce eine orgendtliche Datenanalyse vorzunehmen, werden Onlineh\u00e4ndler kaum erfolgreich sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-datenanalyse\/\">E-Commerce-Datenanalyse: Ohne geht&#8217;s nicht!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Wer im E-Commerce erfolgreich sein m\u00f6chte, kommt um eine solide Datenanalyse nicht herum. Der Online-Handel ist dynamisch, Kundenbed\u00fcrfnisse ver\u00e4ndern sich rasch und H\u00e4ndler:innen m\u00fcssen Prozesse schnell anpassen k\u00f6nnen. Doch damit das funktioniert, brauche&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-373437-identifier has-small-font-size\">\u041a\u0440\u0435\u0434\u0438\u0442 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: \u00a9 Anna Khomulo \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438 \u043f\u043e\u0432\u0441\u044e\u0434\u0443. \u0413\u043e\u0434\u044b Covid \u0443\u0441\u043a\u043e\u0440\u0438\u043b\u0438 \u0432\u0441\u044e \u043e\u0442\u0440\u0430\u0441\u043b\u044c \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u043d\u0430 \u0434\u0435\u0441\u044f\u0442\u044c \u043b\u0435\u0442, \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0438\u0437\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u043f\u043e\u0441\u043e\u0431\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0442\u0441\u044f. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0442\u0430\u043a\u0436\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u044e\u0442, \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0438 \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0438\u043d\u0430\u0447\u0435, \u0447\u0435\u043c \u0434\u0435\u0441\u044f\u0442\u044c \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434. \u041e\u0434\u043d\u0430\u043a\u043e \u043e\u0434\u043d\u043e \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043d\u0435\u0438\u0437\u043c\u0435\u043d\u043d\u044b\u043c \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0435\u0442: \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0439 \u0438\u0433\u0440\u043e\u043a \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u2014 \u044d\u0442\u043e Amazon. \u0414\u043b\u044f<\/p>\n","protected":false},"author":8,"featured_media":52906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[314,305],"tags":[],"class_list":["post-96746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodazha-na-amazon","category-elektronnaya-kommercziya-i-onlajn-torgo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438: \u0446\u0438\u0444\u0440\u044b, \u0434\u0430\u043d\u043d\u044b\u0435, \u0444\u0430\u043a\u0442\u044b<\/title>\n<meta name=\"description\" content=\"Amazon \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0443\u0435\u0442 \u0432 \u043c\u0438\u0440\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0438\u043d\u0433\u0430 \u0432 \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u0438. \u0412\u043e\u0442 \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0449\u0435\u043d \u044d\u0442\u043e\u0442 \u0433\u0438\u0433\u0430\u043d\u0442 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438: 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