{"id":85694,"date":"2025-09-12T16:09:36","date_gmt":"2025-09-12T16:09:36","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?post_type=theme_wiki&#038;p=85694"},"modified":"2025-10-25T15:45:48","modified_gmt":"2025-10-25T15:45:48","slug":"amazon-anywhere","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/ru\/wiki\/amazon-anywhere\/","title":{"rendered":"Amazon \u0412\u0435\u0437\u0434\u0435"},"content":{"rendered":"\n<p class=\"theme-wp-block gb-responsive-66905-identifier\"><em>(Stand: Mai 2023)<\/em><\/p>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-795682-identifier\">Amazon Anywhere \u2013 Produkte direkt in Videospielen shoppen<\/h2>\n\n<p class=\"theme-wp-block gb-responsive-940093-identifier\">Die digitale und die analoge Welt sind schon lang nicht mehr zu trennen. Amazon treibt mit einem neuen Programm diese Verschr\u00e4nkung nun weiter voran. In Zukunft soll es m\u00f6glich sein, in Videospielen und Apps physische Produkte einzukaufen, ohne daf\u00fcr die Anwendung verlassen zu m\u00fcssen. Was bisher lediglich mit In-App-W\u00e4hrungen und digitalen Produkten m\u00f6glich war, weitet der E-Commerce-Riese nun auch auf echte Artikel aus \u2013 und schafft damit v\u00f6llig neue M\u00f6glichkeiten. <\/p>\n\n<p class=\"theme-wp-block gb-responsive-86462-identifier\">Um die neue Technik zu demonstrieren, wurde der Anywhere-Shop in das Spiel <em>Peridot<\/em> integriert. Dort k\u00f6nnen Nutzer:innen nun an bestimmten Stellen im Spiel den Shop besuchen und von den Entwicklern ausgew\u00e4hlte Produkte einkaufen. Im Anwendungsfall waren das Merch-Artikel wie beispielsweise T-Shirts mit Peridot-Logo. Die App oder das Spiel m\u00fcssen nicht verlassen werden und die Kunden erhalten dieselben Informationen und Bedingungen wie auf einem Amazon-Marktplatz. Lediglich der Amazon-Account muss zuvor mit der App verbunden worden sein. So kreiert Amazon eine beinah nahtlose Shopping-Erfahrung: <\/p>\n\n<div class=\"theme-wp-block wp-block-columns gb-responsive-743325-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"theme-wp-block wp-block-column gb-responsive-681626-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"theme-wp-block wp-block-column gb-responsive-488026-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/sellerlogic-dev.sl.local\/wp-content\/uploads\/borlabs-cookie\/1\/brlbs-cb-youtube-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Youtube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"theme-wp-block wp-block-column gb-responsive-120531-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-184364-identifier\">Vorteile von Amazon Anywhere<\/h2>\n\n<p class=\"theme-wp-block gb-responsive-510482-identifier\">Mit dem Amazon <a href=\"https:\/\/www.amazon.com\/b?node=101573997011\" target=\"_blank\" rel=\"noreferrer noopener\">Anywhere-Programm<\/a> verbessert der E-Commerce-Riese das Einkaufserlebnis und schafft ein digitales Erlebnis: <\/p>\n<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block gb-responsive-97693-identifier wp-block-list\">\n<li class=\"theme-wp-block\">Kunden k\u00f6nnen nahtlos einkaufen \u2013 dort, wo sie sich sowieso aufhalten.<\/li>\n\n\n\n<li class=\"theme-wp-block\">Onlineshopping wird noch komfortabler und bequemer.<\/li>\n\n\n\n<li class=\"theme-wp-block\">Die Produkte passen nicht nur zu den Interessen der Kunden, sondern werden auch im richtigen Kontext pr\u00e4sentiert.<\/li>\n\n\n\n<li class=\"theme-wp-block\">Die Produkte sind dadurch in vielen F\u00e4llen hochrelevant f\u00fcr Kunden.<\/li>\n\n\n\n<li class=\"theme-wp-block\">Das bew\u00e4hrte Amazon-Einkaufserlebnis (schneller Versand, guter Kundenservice, hohe Kulanz usw.) bleiben wie gehabt bestehen. <\/li>\n<\/ul>\n<\/div>\n<p class=\"theme-wp-block gb-responsive-287360-identifier\">Amazon Anywhere soll f\u00fcr Entwickler und Content Creator neue Optionen bieten. So wird es z. B. recht einfach sein, die eigenen Produkte in einer App zu verkaufen, ohne sich um die Logistik k\u00fcmmern zu m\u00fcssen. Das kann Merchandise sein, aber auch die Monetarisierung von zus\u00e4tzlichen Inhalten ist denkbar. Gleichzeitig erweitert Amazon erneut seine Pr\u00e4senz innerhalb der Zielgruppe und erschlie\u00dft diese weiter. Inwieweit damit auch M\u00f6glichkeiten f\u00fcr etablierte H\u00e4ndler:innen ohne eigene App einhergehen, ist noch nicht klar. Denkbar w\u00e4re aber etwa die Ausspielung von <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-advertising\/\">Werbung<\/a> f\u00fcr relevante Produkte. <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1736],"class_list":["post-85694","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon \u0412\u0435\u0437\u0434\u0435: \u041f\u043e\u043a\u0443\u043f\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0432 \u0432\u0438\u0434\u0435\u043e\u0438\u0433\u0440\u0430\u0445 \u0438 \u0442.\u0434.<\/title>\n<meta name=\"description\" content=\"\u041f\u043e\u043a\u0443\u043f\u043a\u0430 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0432 \u0432\u0438\u0434\u0435\u043e\u0438\u0433\u0440\u0430\u0445 \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u043d\u0435 \u043f\u043e\u043a\u0438\u0434\u0430\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435: \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 Amazon \u0412\u0435\u0437\u0434\u0435!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/ru\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon \u0412\u0435\u0437\u0434\u0435: \u041f\u043e\u043a\u0443\u043f\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0432 \u0432\u0438\u0434\u0435\u043e\u0438\u0433\u0440\u0430\u0445 \u0438 \u0442.\u0434.\" \/>\n<meta property=\"og:description\" content=\"\u041f\u043e\u043a\u0443\u043f\u043a\u0430 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0432 \u0432\u0438\u0434\u0435\u043e\u0438\u0433\u0440\u0430\u0445 \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u043d\u0435 \u043f\u043e\u043a\u0438\u0434\u0430\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435: \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 Amazon \u0412\u0435\u0437\u0434\u0435!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/ru\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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