{"id":227667,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/krizovy-produktovy-prepricing-strategia-nielen-pre-predajcov-sukromnych-znaciek\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"krizovy-produktovy-prepricing-strategia-nielen-pre-predajcov-sukromnych-znaciek","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/krizovy-produktovy-prepricing-strategia-nielen-pre-predajcov-sukromnych-znaciek\/","title":{"rendered":"Kr\u00ed\u017eov\u00fd produktov\u00fd prepricing \u2013 strat\u00e9gia (nielen) pre predajcov s\u00fakromn\u00fdch zna\u010diek"},"content":{"rendered":"

SELLERLOGIC sa neust\u00e1le sna\u017e\u00ed vytv\u00e1ra\u0165 vynikaj\u00face produkty, ktor\u00e9 umo\u017e\u0148uj\u00fa predajcom a predajkyniam na Amazone pred\u00e1va\u0165 lep\u0161ie a ekonomicky udr\u017eate\u013enej\u0161ie. Vytv\u00e1ranie nov\u00fdch a zlep\u0161ovanie existuj\u00facich produktov je k\u013e\u00fa\u010dovou s\u00fa\u010das\u0165ou t\u00fdchto sn\u00e1h. Roz\u0161\u00edrenie Repricer o produktovo-kr\u00ed\u017eov\u00fa strat\u00e9giu je obohaten\u00edm pre obchodn\u00edkov v\u0161etk\u00fdch typov.<\/p>

Najm\u00e4 ke\u010f sa pred\u00e1vaj\u00fa produkty s\u00fakromn\u00fdch zna\u010diek \u2013 ktor\u00e9 s\u00fa zvy\u010dajne pon\u00fakan\u00e9 iba jedn\u00fdm predajcom \u2013 sa Buy Box zvy\u010dajne automaticky udr\u017euje a preto sa o \u0148u nemus\u00ed bojova\u0165. To v\u0161ak neznamen\u00e1, \u017ee tu nie je konkuren\u010dn\u00fd boj. Sk\u00f4r sa tento boj odohr\u00e1va na inej \u00farovni \u2013 a to na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania, namiesto na str\u00e1nke s podrobnos\u0165ami o produkte.<\/p>

Konkuren\u010dn\u00fd boj na v\u0161etk\u00fdch \u00farovniach<\/h2>

Tu je pr\u00edklad z praxe: Ste v\u00fdrobcom mimoriadne odoln\u00fdch \u0161portov\u00fdch pono\u017eiek a chcete ich pred\u00e1va\u0165 ako produkt s\u00fakromnej zna\u010dky na Amazone. Nahr\u00e1te pono\u017eky na Amazon a teraz \u010dak\u00e1te, \u017ee sa dostan\u00fa z va\u0161ich reg\u00e1lov do n\u00e1kupn\u00fdch ko\u0161\u00edkov z\u00e1kazn\u00edkov. Ste presved\u010den\u00ed, \u017ee v\u00e1\u0161 nov\u00fd produkt dosiahne vysok\u00fa vidite\u013enos\u0165, preto\u017ee nakoniec sp\u013a\u0148ate v\u0161etky relevantn\u00e9 predpoklady: m\u00e1te dobr\u00fd produkt, vysoko kvalitn\u00e9 fotografie na str\u00e1nke s podrobnos\u0165ami o produkte, dobr\u00e9 Amazon SEO<\/a> a \u2013 predov\u0161etk\u00fdm \u2013 \u017eiadnu konkurenciu o Buy Box, preto\u017ee pred\u00e1vate cez s\u00fakromn\u00fa zna\u010dku a nie cez obchodn\u00fd tovar.<\/p>

Po nieko\u013ek\u00fdch d\u0148och si prezriete predajn\u00e9 \u010d\u00edsla a s sklaman\u00edm zist\u00edte, \u017ee v\u00fdsledok je sk\u00f4r sklaman\u00edm. Pre\u010do? Kr\u00e1tky poh\u013ead na v\u00fdsledky vyh\u013ead\u00e1vania v\u00e1m prezrad\u00ed odpove\u010f. Ak zad\u00e1te \u201e\u0161portov\u00e9 pono\u017eky\u201c do vyh\u013ead\u00e1vacieho panela Amazonu, va\u0161e pono\u017eky sa najprv v\u00f4bec nezobrazia, ale zato sa zobrazia pono\u017eky konkurencie \u2013 in\u00ed predajcovia s\u00fakromn\u00fdch zna\u010diek, ktor\u00ed pon\u00fakaj\u00fa podobn\u00fd produkt. Navy\u0161e, t\u00edto predajcovia nastavili svoje inzer\u00e1ty za cenu o 15 % ni\u017e\u0161iu. Presne to je v tomto pr\u00edpade rozhoduj\u00faci faktor.<\/p>\n\t

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\n\t\tTeraz skontrolujte v\u00fdkonnos\u0165 Repricer!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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Chcete otestova\u0165 SELLERLOGIC Repricer?<\/strong><\/p>

Presved\u010dte sa v bezpe\u010dnom demo prostred\u00ed o na\u0161om n\u00e1stroji \u2013 bez z\u00e1v\u00e4zkov a zadarmo. Nem\u00e1te \u010do strati\u0165! Otestujte funkcie a vlastnosti SELLERLOGIC Repricer v testovacom prostred\u00ed \u2013 bez nutnosti prepoji\u0165 svoj \u00fa\u010det na Amazone.<\/p>

P.S.: 14-d\u0148ov\u00e1 sk\u00fa\u0161obn\u00e1 lehota v\u00e1m zost\u00e1va po registr\u00e1cii!<\/p>

Teraz spusti\u0165 demo<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Relevancia ceny produktu nad Buy Box<\/h2>

Amazon je ako jedno z najviac z\u00e1kazn\u00edcky orientovan\u00fdch spolo\u010dnost\u00ed na svete samozrejme zameran\u00e9 na to, aby boli ceny produktov na svojej platforme \u010do najkonkuren\u010dnej\u0161ie. To znamen\u00e1 aj to, \u017ee predajcovia, ktor\u00ed pred\u00e1vaj\u00fa za konkurencieschopn\u00e9 ceny a ktor\u00fdch cenov\u00e1 politika je flexibiln\u00e1, s\u00fa odmenen\u00ed v\u00e4\u010d\u0161ou vidite\u013enos\u0165ou na platforme a t\u00fdm p\u00e1dom z\u00edskavaj\u00fa vy\u0161\u0161ie hodnotenie.<\/p>

Na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania zohr\u00e1va cena rovnako ve\u013ek\u00fa \u00falohu ako na str\u00e1nke s podrobnos\u0165ami o produkte. U\u017e len vizu\u00e1lne s\u00fa ceny na v\u00fdsledkoch vyh\u013ead\u00e1vania z\u00e1merne prominentne zobrazen\u00e9 a up\u00fataj\u00fa pozornos\u0165 z\u00e1kazn\u00edkov e\u0161te predt\u00fdm, ako si pre\u010d\u00edtaj\u00fa inzer\u00e1t.<\/p>

\"Cross<\/figure>

Stru\u010dne povedan\u00e9: Rozhodovanie o n\u00e1kupe z\u00e1kazn\u00edkov Amazonu silne z\u00e1vis\u00ed od ceny produktu. Samozrejme, \u017ee existuje nieko\u013eko predajcov, ktor\u00ed m\u00f4\u017eu ur\u010dova\u0165 ceny svojich produktov \u010disto na z\u00e1klade po\u017eadovanej mar\u017ee a dopytu kv\u00f4li absencii konkurencie. V\u00e4\u010d\u0161ina v\u0161ak stanovuje svoje ceny aj na z\u00e1klade konkurencie. T\u00fdm sa zabezpe\u010duje, \u017ee cena produktu zost\u00e1va atrakt\u00edvna, \u010do zvy\u0161uje predajn\u00e9 \u010d\u00edsla a t\u00fdm aj hodnotenie v vyh\u013ead\u00e1van\u00ed na Amazone.<\/p>

V hore uvedenom pr\u00edklade by jednou z viacer\u00fdch \u00fa\u010dinn\u00fdch strat\u00e9gi\u00ed bola \u00faprava ceny na u\u017e etablovan\u00e9 produkty, teda zn\u00ed\u017eenie ceny o 15 %. T\u00fdm to v\u0161ak nekon\u010d\u00ed. V\u0161etci vieme, \u017ee Amazon je jednou z najdynamickej\u0161\u00edch e-commerce platforiem na svete a to sa odr\u00e1\u017ea aj v cenotvorbe produktov. Kto teda chce \u00faspe\u0161ne pred\u00e1va\u0165, mus\u00ed by\u0165 v obraze. To plat\u00ed pre predajcov s\u00fakromn\u00fdch zna\u010diek rovnako ako pre predajcov obchodn\u00e9ho tovaru.<\/p>

Rie\u0161enie SELLERLOGIC<\/h2>

Produktovo-kr\u00ed\u017eov\u00e1 strat\u00e9gia SELLERLOGIC v\u00e1m umo\u017e\u0148uje porovna\u0165 vybran\u00fd produkt s a\u017e 20 podobn\u00fdmi konkuren\u010dn\u00fdmi produktmi a prisp\u00f4sobi\u0165 cenu pod\u013ea toho. Mus\u00edte len vykona\u0165 nasleduj\u00face kroky.<\/p>

  1. V Repricer prejdite na \u201eMoje produkty”<\/li>
  2. Vybra\u0165 produkt, na ktor\u00fd sa m\u00e1 aplikova\u0165 produktovo-kr\u00ed\u017eov\u00e1 strat\u00e9gia<\/li>
  3. Na z\u00e1klade ASIN ur\u010di\u0165, ktor\u00e9 produkty sa maj\u00fa pou\u017ei\u0165 na porovnanie.<\/li>
  4. Zadajte, ak\u00e9 cenov\u00e9 rozdiely by mali ma\u0165 ulo\u017een\u00e9 produkty vo\u010di va\u0161im produktom. Nezabudnite sem prida\u0165 m\u00ednusov\u00e9 znamienko, ak chcete pred\u00e1va\u0165 lacnej\u0161ie (napr. \u201e-0,5″, ak chcete pred\u00e1va\u0165 o 50 centov lacnej\u0161ie ako konkurencia).<\/li><\/ol><\/div>
    \"Produkt\u00fcbergreifendes<\/a>
    Vybra\u0165 produkt, na ktor\u00fd sa m\u00e1 aplikova\u0165 produktovo-kr\u00ed\u017eov\u00e1 strat\u00e9gia.<\/figcaption><\/figure>
    \"Produkt\u00fcbergreifendes<\/a>
    Na z\u00e1klade ASIN ur\u010di\u0165, ktor\u00e9 produkty sa maj\u00fa pou\u017ei\u0165 na porovnanie.<\/figcaption><\/figure>
    \"Produkt\u00fcbergreifendes<\/a>
    Zadajte cenov\u00e9 rozdiely vo\u010di konkuren\u010dn\u00e9mu produktu. V tomto pr\u00edpade po\u017eadujete o 50 centov viac ako konkurencia.<\/figcaption><\/figure>

    Nastavenia je mo\u017en\u00e9 v r\u00e1mci strat\u00e9gie e\u0161te viac prisp\u00f4sobi\u0165 va\u0161im po\u017eiadavk\u00e1m, m\u00f4\u017eete napr\u00edklad prida\u0165 in\u00fdch predajcov na \u010diernu alebo bielu listinu alebo si vybra\u0165, \u010di sa maj\u00fa zaznamen\u00e1va\u0165 iba FBA alebo FBM predajcovia. O t\u00fdchto mo\u017enostiach sa dozviete viac v ni\u017e\u0161ie uvedenom videu.<\/p>

    Automatizovan\u00e1 optimaliz\u00e1cia cien prin\u00e1\u0161a pre v\u00e1s \u010fal\u0161ie v\u00fdhody: Aplik\u00e1cia produktovo-kr\u00ed\u017eovej strat\u00e9gie zabezpe\u010duje nielen to, \u017ee va\u0161a cenotvorba zost\u00e1va \u010do najatrakt\u00edvnej\u0161ia, ale z\u00e1rove\u0148 zabra\u0148uje pr\u00edli\u0161 n\u00edzkemu oce\u0148ovaniu a s t\u00fdm spojen\u00fdm strat\u00e1m mar\u017ee. Preto sa Repricer od SELLERLOGIC v\u017edy pohybuje v r\u00e1mci vami stanoven\u00fdch minim\u00e1lnych a maxim\u00e1lnych cien. Automatick\u00e9 vypo\u010d\u00edtanie cien na z\u00e1klade va\u0161ich n\u00e1kladov je tie\u017e mo\u017en\u00e9. Takto si zachov\u00e1te svoju ziskovos\u0165 najjednoduch\u0161\u00edm sp\u00f4sobom!<\/p>

    V tomto \u010dl\u00e1nku je zameran\u00e1 na vyu\u017eitie produktovo-kr\u00ed\u017eovej strat\u00e9gie pre predajcov s\u00fakromn\u00fdch zna\u010diek, pri\u010dom t\u00e1to strat\u00e9gia sa m\u00f4\u017ee pou\u017ei\u0165 aj pre predajcov obchodn\u00e9ho tovaru.<\/p>

    Pr\u00edklad z praxe: Pred\u00e1vate \u0161portov\u00e9 pono\u017eky firmy Adidas cez obchodn\u00fd tovar a v\u0161imnete si \u010fal\u0161ieho predajcu, ktor\u00fd pred\u00e1va podobn\u00e9 pono\u017eky firmy Snocks cez Amazon a rob\u00ed to ve\u013emi \u00faspe\u0161ne v\u010faka svojej dynamickej a konkurencieschopnej cene. S pomocou produktovo-kr\u00ed\u017eovej strat\u00e9gie od SELLERLOGIC sa m\u00f4\u017eete prisp\u00f4sobi\u0165 cenovej strat\u00e9gii konkurenta a taktie\u017e dosiahnu\u0165 viac predajov.<\/p>

    Podrobn\u00fd poh\u013ead na fungovanie a v\u00fdhody produktovo-kr\u00ed\u017eovej strat\u00e9gie pre oce\u0148ovanie z\u00edskate tu:<\/p>

    \n

    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    Obrazov\u00fd kredit: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC sa neust\u00e1le sna\u017e\u00ed vytv\u00e1ra\u0165 vynikaj\u00face produkty, ktor\u00e9 umo\u017e\u0148uj\u00fa predajcom a predajkyniam na Amazone pred\u00e1va\u0165 lep\u0161ie a ekonomicky udr\u017eate\u013enej\u0161ie. Vytv\u00e1ranie nov\u00fdch a zlep\u0161ovanie existuj\u00facich produktov je k\u013e\u00fa\u010dovou s\u00fa\u010das\u0165ou t\u00fdchto sn\u00e1h. Roz\u0161\u00edrenie Repricer o produktovo-kr\u00ed\u017eov\u00fa strat\u00e9giu je obohaten\u00edm pre obchodn\u00edkov v\u0161etk\u00fdch typov. Najm\u00e4 ke\u010f sa pred\u00e1vaj\u00fa produkty s\u00fakromn\u00fdch zna\u010diek \u2013 ktor\u00e9 s\u00fa zvy\u010dajne pon\u00fakan\u00e9 iba jedn\u00fdm<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1512,1695],"tags":[],"class_list":["post-227667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pre-predajcov-na-amazone","category-vlastnym-menom"],"yoast_head":"\nZiskovo vyu\u017e\u00edva\u0165 produktovo-kr\u00ed\u017eov\u00fa strat\u00e9giu<\/title>\n<meta name=\"description\" content=\"T\u00ed, ktor\u00ed chc\u00fa prev\u00fd\u0161i\u0165 konkurenciu na z\u00e1klade ASIN, potrebuj\u00fa produktovo-kr\u00ed\u017eov\u00fa strat\u00e9giu od SELLERLOGIC. 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