{"id":227679,"date":"2025-01-13T09:38:44","date_gmt":"2025-01-13T09:38:44","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/"},"modified":"2025-01-13T09:38:44","modified_gmt":"2025-01-13T09:38:44","slug":"program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/","title":{"rendered":"Program transparentnosti Amazonu 2025 &#8211; Ako Amazon bojuje proti pir\u00e1tstvu produktov"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-330031-identifier\">Jasn\u00e1 v\u00edzia \u2013 Pre\u010do program transparentnosti Amazonu existuje<\/h2><p class=\"theme-wp-block gb-responsive-724664-identifier\">Spr\u00e1va <a href=\"https:\/\/www.oecd.org\/en\/publications\/trends-in-trade-in-counterfeit-and-pirated-goods_g2g9f533-en.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OECD<\/a> z pred nieko\u013ek\u00fdch rokov analyzuje mno\u017estvo fal\u0161ovan\u00fdch a pir\u00e1tskych produktov v glob\u00e1lnom obchode, odhaduj\u00fac objem 509 mili\u00e1rd USD (3,3% svetov\u00e9ho obchodu) v roku 2016, \u010do je n\u00e1rast z 2,5% v roku 2013. Upozor\u0148uje na v\u00fdznamn\u00e9 rizik\u00e1 pre du\u0161evn\u00e9 vlastn\u00edctvo, pri\u010dom \u010c\u00edna a Hongkong s\u00fa hlavn\u00fdmi p\u00f4vodmi, a zd\u00f4raz\u0148uje potrebu koordinovanej politiky a presadzovania. Program transparentnosti Amazonu je pr\u00edkladom tohto druhu presadzovania.<\/p><p class=\"theme-wp-block gb-responsive-625344-identifier\">V roku 2020 Amazon vytriedil a zni\u010dil 2 mili\u00f3ny fal\u0161ovan\u00fdch produktov zo svojho skladu. \u010eal\u0161\u00edch 10 mili\u00e1rd produktov bolo zablokovan\u00fdch alebo v\u00f4bec nebolo zaraden\u00fdch do sortimentu. Pod\u013ea Amazonu sa na prevenciu podvodov nasadzuje pribli\u017ene 700 mili\u00f3nov dol\u00e1rov a 10 000 zamestnancov. Prim\u00e1rne sa Amazon spolieha na umel\u00fa inteligenciu a in\u00e9 technick\u00e9 n\u00e1stroje. Tieto n\u00e1stroje maj\u00fa za cie\u013e odhali\u0165 fal\u0161ovan\u00e9 tituly a odstr\u00e1ni\u0165 ich z obchodu. V roku 2021 sa do programu zapojilo pribli\u017ene 15 000 v\u00fdrobcov zna\u010diek a vyu\u017eilo jeho v\u00fdhody. (<a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/e-commerce-das-milliarden-problem-wie-amazons-fahnder-gegen-produktfaelscher-kaempfen\/27709836.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zdroj<\/a>)<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-535119-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140312\/Christoph-Nolte-Logo.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Toto je hos\u0165ovsk\u00fd pr\u00edspevok od<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Nolte Digital<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Spolo\u010dne n\u00e1jdeme va\u0161e optim\u00e1lne online marketingov\u00e9 strat\u00e9gie. Pri tom zoh\u013ead\u0148ujeme najd\u00f4le\u017eitej\u0161ie kan\u00e1ly z poh\u013eadu online marketingovej poradne a poradne pre e-commerce. Implement\u00e1ciu vykon\u00e1vame my alebo jedna z na\u0161ich vybran\u00fdch partnersk\u00fdch agent\u00far z r\u00f4znych oblast\u00ed. Pre v\u00e1\u0161 \u00faspech spolupracujeme so sk\u00fasen\u00fdmi odborn\u00edkmi z oblasti eCommerce, marketingu, financovania a technol\u00f3gie. Od startupov po mal\u00e9 alebo stredn\u00e9 podniky (MSP) a\u017e po ve\u013ek\u00e9 korpor\u00e1cie, my a na\u0161i partneri v\u00e1s budeme sprev\u00e1dza\u0165 vo va\u0161om rozvojovom a optimaliza\u010dnom procese. Kontakt na <a href=\"https:\/\/nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/nolte-digital.de\/<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-933522-identifier\">Ot\u00e1zka znie, \u010di je fal\u0161ovanie ve\u013ek\u00fdm probl\u00e9mom. Pozrime sa napr\u00edklad na Nemecko. Odpove\u010f poskytuje nemeck\u00e1 coln\u00e1 spr\u00e1va z roku 2021. V roku 2021 nemeck\u00e9 coln\u00e9 org\u00e1ny zaistili 18 mili\u00f3nov \u010dl\u00e1nkov. To zodpoved\u00e1 hodnote 315 mili\u00f3nov \u20ac. Trikr\u00e1t viac polo\u017eiek bolo zaisten\u00fdch v roku 2021 ako v roku 2019 a zaisten\u00e1 hodnota tovaru vzr\u00e1stla o 40 % od roku 2019 do roku 2021. Coln\u00e1 spr\u00e1va uv\u00e1dza, \u017ee viac ako polovica fal\u0161ovan\u00fdch polo\u017eiek poch\u00e1dza z \u013dudovej republiky \u010c\u00edna.<\/p><p class=\"theme-wp-block gb-responsive-693900-identifier\">Predch\u00e1dzaj\u00faca \u010das\u0165 uk\u00e1zala, \u017ee pir\u00e1tstvo produktov a fal\u0161ovan\u00e9 tovary s\u00fa n\u00e1kladov\u00fdm faktorom, ktor\u00fd by sa nemal podce\u0148ova\u0165. Nasleduj\u00faca \u010das\u0165 popisuje, ako sa rie\u0161enie Amazonu sna\u017e\u00ed uchopi\u0165 tento probl\u00e9m. To, \u010do program transparentnosti je a ako sa pou\u017e\u00edva, bude podrobnej\u0161ie vysvetlen\u00e9 ni\u017e\u0161ie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-610554-identifier\"><strong>Odpove\u010f Amazonu na pir\u00e1tstvo produktov a fal\u0161ovan\u00e9 tovary<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-369102-identifier\">Pre koho je program transparentnosti na Amazone vhodn\u00fd? Ke\u010f\u017ee program sa t\u00fdka ochrany ochrann\u00fdch zn\u00e1mok, je predov\u0161etk\u00fdm ur\u010den\u00fd na podporu spolo\u010dnost\u00ed, ktor\u00e9 maj\u00fa registrovan\u00e9 ochrann\u00e9 zn\u00e1mky na Amazone (Amazon Brand Registry). Ak\u00fdko\u013evek v\u00fdrobca alebo vlastn\u00edk zna\u010dky m\u00f4\u017ee by\u0165 ovplyvnen\u00fd pir\u00e1tstvom produktov. Do akej miery je spolo\u010dnos\u0165 ovplyvnen\u00e1 fal\u0161ovan\u00fdmi produktmi, je \u0165a\u017ek\u00e9 pos\u00fadi\u0165. A e\u0161te viac, v\u00e4\u010d\u0161ina spolo\u010dnost\u00ed si nie je vedom\u00e1 rozsahu, v akom pir\u00e1tstvo produktov existuje. Ve\u013ek\u00e9 spolo\u010dnosti maj\u00fa vlastn\u00e9 oddelenia, ktor\u00e9 sa zaoberaj\u00fa iba pir\u00e1tstvom produktov. Pre men\u0161ie spolo\u010dnosti je v\u0161ak tak\u00e1to ve\u013ek\u00e1 n\u00e1maha neekonomick\u00e1 a preto nemo\u017en\u00e1. Pre spolo\u010dnosti, ktor\u00e9 nemaj\u00fa vlastn\u00e9 pr\u00e1vne oddelenie, ale registrovali svoje vlastn\u00e9 ochrann\u00e9 zn\u00e1mky na Amazone, je program transparentnosti ve\u013ekou pomocou pri podnikan\u00ed proti fal\u0161ovan\u00fdm tovarom.<\/p><p class=\"theme-wp-block gb-responsive-753878-identifier\">Okrem finan\u010dn\u00fdch \u0161k\u00f4d s\u00fa falo\u0161n\u00e9 hodnotenia a recenzie pridelen\u00e9 dan\u00e9mu produktu. V d\u00f4sledku toho produkty dost\u00e1vaj\u00fa negat\u00edvne hodnotenie, hoci boli hodnoten\u00e9 falo\u0161n\u00e9 produkty. Av\u0161ak to nie je z\u00e1kazn\u00edkovi zrejm\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-767170-identifier\">Program transparentnosti Amazonu je v s\u00fa\u010dasnosti (2025) dostupn\u00fd v nasleduj\u00facich krajin\u00e1ch:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-947595-identifier\"><li class=\"theme-wp-block gb-responsive-416214-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Spojen\u00e9 \u0161t\u00e1ty americk\u00e9<\/li><li class=\"theme-wp-block gb-responsive-756454-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kanada<\/li><li class=\"theme-wp-block gb-responsive-950062-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nemecko<\/li><li class=\"theme-wp-block gb-responsive-817452-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Franc\u00fazsko<\/li><li class=\"theme-wp-block gb-responsive-691576-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Taliansko<\/li><li class=\"theme-wp-block gb-responsive-121395-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0160panielsko<\/li><li class=\"theme-wp-block gb-responsive-944772-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Austr\u00e1lia<\/li><li class=\"theme-wp-block gb-responsive-986915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Japonsko<\/li><li class=\"theme-wp-block gb-responsive-916349-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">India<\/li><li class=\"theme-wp-block gb-responsive-834568-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Spojen\u00e9 kr\u00e1\u013eovstvo<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193174-identifier\">Iba z\u00e1kazn\u00edci z kraj\u00edn, kde je program dostupn\u00fd, ho m\u00f4\u017eu pou\u017e\u00edva\u0165.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-110113-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140438\/a-hijacking-amazon-prime-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"a hijacking amazon prime\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">Amazon Hijacking: How to Protect Your Business<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Samozrejme, \u017ee Amazon je obrovsk\u00fd a neust\u00e1le sa meniac\u00ed trh, ktor\u00fd umo\u017e\u0148uje predajcom vyu\u017ei\u0165 mnoh\u00e9 pr\u00edle\u017eitosti v oblasti e-commerce. Ale nie ka\u017ed\u00fd dodr\u017eiava pravidl\u00e1. Nau\u010dte sa tu, \u010do je hijacking zoznamu a ako sa m\u00f4\u017eete br\u00e1ni\u0165 proti nemu. Vr\u00e1tane na\u0161ich webin\u00e1rov s pr\u00e1vnikom Davidom Millerom!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-361471-identifier\"><strong>QR k\u00f3d transparentnosti od Amazonu &#8211; Ako vyzer\u00e1 pe\u010da\u0165 schv\u00e1lenia?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-870606-identifier\">Rie\u0161enie, ktor\u00e9 Amazon pon\u00faka svojim predajcom FBA, je pe\u010da\u0165. T\u00e1to pe\u010da\u0165 je poskytovan\u00e1 v\u00fdrobcovi alebo vlastn\u00edkovi zna\u010dky. Pe\u010da\u0165 je priraden\u00e1 k ASIN. \u0160peci\u00e1lnou vlastnos\u0165ou tejto pe\u010date je, \u017ee ka\u017ed\u00e1 m\u00e1 svoj vlastn\u00fd individu\u00e1lny QR k\u00f3d. T.j. ka\u017ed\u00fd produkt m\u00e1 svoje vlastn\u00e9 ID. Kop\u00edrovanie pe\u010date preto nie je mo\u017en\u00e9, preto\u017ee syst\u00e9m by rozpoznal, \u017ee je duplikovan\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-914394-identifier\">Ka\u017ed\u00fd produkt schv\u00e1len\u00fd pre transparentnos\u0165 mus\u00ed ma\u0165 svoju vlastn\u00fa n\u00e1lepku s QR k\u00f3dom. QR k\u00f3d mus\u00ed by\u0165 v\u00fdrazne zobrazen\u00fd na vonkaj\u0161om obale ka\u017edej jednotky produktu. QR k\u00f3d sa tie\u017e naz\u00fdva 2D \u010diarov\u00fd k\u00f3d transparentnosti. N\u00e1lepku s QR k\u00f3dom je mo\u017en\u00e9 rozpozna\u0165 pod\u013ea \u0161peci\u00e1lneho symbolu transparentnosti (symbol T) a predajca si m\u00f4\u017ee vybra\u0165 z troch dizajnov n\u00e1lepiek. N\u00e1lepky s\u00fa mierne odli\u0161n\u00e9. Av\u0161ak na v\u0161etk\u00fdch n\u00e1lepk\u00e1ch je opakuj\u00faci sa vzor. QR k\u00f3d je zobrazen\u00fd za symbolom T. Symbol transparentnosti je zvy\u010dajne v modrom t\u00f3ne. Predvolene je \u0161tvorcov\u00fd QR k\u00f3d tla\u010den\u00fd v \u010diernej a bielej farbe. N\u00e1lepky s QR k\u00f3dmi sa v nasleduj\u00facom texte ozna\u010duj\u00fa ako n\u00e1lepky. Toto je tie\u017e aktu\u00e1lny n\u00e1zov Amazonu pre n\u00e1lepky.<\/p><p class=\"theme-wp-block gb-responsive-771286-identifier\">QR k\u00f3dy (n\u00e1lepky) s\u00fa dostupn\u00e9 v r\u00f4znych ve\u013ekostiach:<\/p><p class=\"theme-wp-block gb-responsive-696832-identifier\">&#8211; N\u00e1lepka 1 &#8211; ve\u013ekos\u0165: 2,8 x 2,8 cm<\/p><p class=\"theme-wp-block gb-responsive-199363-identifier\">&#8211; N\u00e1lepka 2 &#8211; ve\u013ekos\u0165: 4,5 x 2 cm<\/p><p class=\"theme-wp-block gb-responsive-653216-identifier\">&#8211; N\u00e1lepka 3 &#8211; ve\u013ekos\u0165: 3,5 x 3,5 cm<\/p><p class=\"theme-wp-block gb-responsive-345638-identifier\">K\u00f3d transparentnosti je alfanumerick\u00e1 hodnota, ktor\u00e1 m\u00e1 bu\u010f 26 \u010d\u00edslic, za\u010d\u00ednaj\u00fac AZ alebo ZA (\u010do znamen\u00e1 celkov\u00fd po\u010det 29 \u010d\u00edslic, ke\u010f\u017ee prefix AZ\/ZA je oddelen\u00fd od \u010destn\u00e9ho ozna\u010denia dvojbodkou), alebo 38-cifern\u00fd SGTIN. (<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G202008510?language=de_DE&amp;ref=efph_G202008510_cont_G201100910\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zdroj<\/a>)<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-412867-identifier\"><strong>Transparentn\u00e9 n\u00e1lepky &#8211; Ako funguje ochrana zna\u010dky Amazon?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-791649-identifier\">N\u00e1lepky je mo\u017en\u00e9 objedna\u0165 z <a href=\"https:\/\/www.finelinetech.com\/transparency-by-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fineline Tech<\/a>. V bud\u00facnosti sa symbol transparentnosti bude zobrazova\u0165 aj v online obchode Amazon, ak ide o produkt transparentnosti. Potom bude mo\u017en\u00e9 priamo na platforme Amazon vidie\u0165, \u010di je produkt origin\u00e1lny. Symbol T s textom \u201eOveren\u00e9 transparentnos\u0165ou\u201c bude zobrazen\u00fd. Viac inform\u00e1ci\u00ed o produkte je k dispoz\u00edcii cez \u201eZisti\u0165 viac\u201c.<\/p><p class=\"theme-wp-block gb-responsive-224445-identifier\">N\u00e1lepky je mo\u017en\u00e9 z\u00edska\u0165 r\u00f4znymi sp\u00f4sobmi. Na jednej strane je mo\u017en\u00e9 objedna\u0165 zodpovedaj\u00faci po\u010det n\u00e1lepiek od poskytovate\u013ea slu\u017eieb, ktor\u00e9 s\u00fa potom zaslan\u00e9 ako n\u00e1lepky. \u010eal\u0161ou mo\u017enos\u0165ou je vytla\u010di\u0165 si n\u00e1lepky sami. Na tento \u00fa\u010del je mo\u017en\u00e9 objedna\u0165 samolepiace h\u00e1rky n\u00e1lepiek z Amazonu alebo od poskytovate\u013ea slu\u017eieb, ktor\u00e9 maj\u00fa na n\u00e1lepke zodpovedaj\u00faci symbol T. QR k\u00f3d sa potom tla\u010d\u00ed na h\u00e1rky samotn\u00e9 pod\u013ea potreby. Ke\u010f\u017ee ka\u017ed\u00fd QR k\u00f3d je individu\u00e1lny, bezpe\u010dnos\u0165 je tu taktie\u017e \u010falej zaru\u010den\u00e1.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-541810-identifier\"><strong>Amazon FBA doprava &#8211; Ako sa kontroluje autenticita ka\u017ed\u00e9ho produktu<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-618175-identifier\">Ka\u017ed\u00fd produkt, \u010di u\u017e sa pred\u00e1va na Amazone alebo vo vlastnom online obchode, potrebuje t\u00fato n\u00e1lepku. T\u00fdmto sp\u00f4sobom sa m\u00f4\u017ee po\u010das cel\u00e9ho predajn\u00e9ho procesu zabezpe\u010di\u0165, \u017ee ide o origin\u00e1lny produkt. Pri dod\u00e1vkach Amazon skenuje produkt a kontroluje, \u010di ide o produkt transparentnosti. Najnesk\u00f4r pri odoslan\u00ed produktu Amazon skenuje ka\u017ed\u00fd k\u00f3d transparentnosti a kontroluje jeho autenticitu. Skenuj\u00fa sa a kontroluj\u00fa sa ako produkty Amazon, tak aj produkty od predajn\u00fdch partnerov. Ke\u010f\u017ee Amazon automaticky kontroluje v\u0161etky produkty vo svojom procese dopravy, zabezpe\u010duje sa vysok\u00e1 \u00farove\u0148 bezpe\u010dnosti. Okrem Amazonu existuje aj kontrola pre predajcov, ktor\u00ed vykon\u00e1vaj\u00fa dopravu sami. V tomto pr\u00edpade Amazon zabezpe\u010duje n\u00e1hodn\u00fa kontrolu. T\u00fdmto sp\u00f4sobom m\u00f4\u017ee Amazon skontrolova\u0165 \u010fal\u0161ie produkty a to sa m\u00f4\u017ee robi\u0165 u v\u0161etk\u00fdch predajcov. Kompletn\u00e1 kontrola u v\u0161etk\u00fdch obchodn\u00edkov v\u0161ak nie je mo\u017en\u00e1, preto\u017ee je pr\u00edli\u0161 ve\u013ea produktov a predajcov.<\/p><p class=\"theme-wp-block gb-responsive-15619-identifier\">Ak sa na Amazone n\u00e1jdu neautentick\u00e9 produkty, s\u00fa vytrieden\u00e9 a spracovan\u00e9 samostatne. N\u00e1sledne sa vykon\u00e1va op\u00e4tovn\u00e9 presk\u00famanie n\u00e1jden\u00e9ho produktu. Ak je produkt fal\u0161ovan\u00fd, Amazon ho zaist\u00ed a nesk\u00f4r zni\u010d\u00ed. Po n\u00e1jden\u00ed fal\u0161ovan\u00e9ho produktu bude zoznam produktu na predajcovi Amazon zablokovan\u00fd, aby sa zabr\u00e1nilo bud\u00facej cirkul\u00e1cii fal\u0161ovan\u00fdch produktov. Ak sa to stane viac ako raz, predajca Amazonu bude varovan\u00fd a potrestan\u00fd spolo\u010dnos\u0165ou Amazon. To m\u00f4\u017ee vies\u0165 k zablokovaniu cel\u00e9ho \u00fa\u010dtu predajcu Amazon.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-279686-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tObjavte svoj rastov\u00fd potenci\u00e1l\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tPred\u00e1vate so ziskom? Zachovajte svoju ziskovos\u0165 s SELLERLOGIC Business Analytics pre Amazon. Teraz otestujte 14 dn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sk\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tZistite viac\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-363652-identifier\"><strong>Marketing zna\u010dky &#8211; Z\u00e1kazn\u00edci Amazonu si m\u00f4\u017eu sami skontrolova\u0165 va\u0161e produkty a z\u00edska\u0165 inform\u00e1cie<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-749969-identifier\">Okrem Amazonu a predajcov, ktor\u00ed vykon\u00e1vaj\u00fa dopravu sami, si z\u00e1kazn\u00edci m\u00f4\u017eu tie\u017e zisti\u0165, \u010di ide o origin\u00e1lny produkt. To d\u00e1va kupuj\u00facim pr\u00edle\u017eitos\u0165 skontrolova\u0165 pe\u010da\u0165 schv\u00e1lenia sami a zabezpe\u010di\u0165, \u017ee ide o prav\u00fd produkt. Je potrebn\u00e9, aby si z\u00e1kazn\u00edci stiahli aplik\u00e1ciu Transparency pre iOS od Apple z App Store alebo pre Android z Google Playstore. S aplik\u00e1ciou je mo\u017en\u00e9 naskenova\u0165 QR k\u00f3d a vykon\u00e1 sa kontrola naskenovanej n\u00e1lepky. Po kontrole z\u00e1kazn\u00edk dostane zelen\u00fa fajku pre origin\u00e1lny produkt. To z\u00e1kazn\u00edkovi d\u00e1va vedie\u0165, \u017ee nejde o fal\u0161ovan\u00fd produkt. V pr\u00edpade fal\u0161ovan\u00e9ho produktu sa zobraz\u00ed \u010derven\u00fd kr\u00ed\u017e. Potom m\u00f4\u017ee z\u00e1kazn\u00edk predpoklada\u0165, \u017ee nejde o origin\u00e1lny produkt. M\u00e1 potom mo\u017enos\u0165 informova\u0165 Amazon a vr\u00e1ti\u0165 produkt.<\/p><p class=\"theme-wp-block gb-responsive-581751-identifier\">Okrem aspektu vyh\u00fdbania sa fal\u0161ovan\u00fdm produktom existuje aj mo\u017enos\u0165 komunikova\u0165 inform\u00e1cie o vlastnej zna\u010dke z\u00e1kazn\u00edkom. Tento tzv. &#8220;marketing zna\u010dky&#8221; pom\u00e1ha zna\u010dke sta\u0165 sa zn\u00e1mej\u0161ou. Po naskenovan\u00ed QR k\u00f3du sa m\u00f4\u017eu zobrazi\u0165 \u010fal\u0161ie inform\u00e1cie o produkte alebo zna\u010dke. R\u00f4zne podrobnosti o produkte s\u00fa tu predstavite\u013en\u00e9. Napr\u00edklad je mo\u017en\u00e9 poskytn\u00fa\u0165 v\u0161eobecn\u00e9 inform\u00e1cie o produkte. To by mohli by\u0165 zlo\u017eenie, materi\u00e1ly alebo alerg\u00e9ny. Okrem v\u0161eobecn\u00fdch inform\u00e1ci\u00ed o produkte je mo\u017en\u00e9 ulo\u017ei\u0165 aj inform\u00e1cie o jednotlivom \u010dl\u00e1nku. Miesto v\u00fdroby alebo d\u00e1tum v\u00fdroby by boli predstavite\u013en\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-516877-identifier\"><strong>N\u00e1klady na transparentnos\u0165 Amazonu &#8211; Stoj\u00ed to za n\u00e1mahu?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-328504-identifier\">Okrem \u010dist\u00fdch finan\u010dn\u00fdch n\u00e1kladov je d\u00f4le\u017eit\u00fdm faktorom aj \u010das potrebn\u00fd na program transparentnosti Amazonu. Ke\u010f\u017ee finan\u010dn\u00e9 n\u00e1klady je mo\u017en\u00e9 vypo\u010d\u00edta\u0165 na jednu n\u00e1lepku, n\u00e1maha sa relat\u00edvne \u013eahko odhaduje. Situ\u00e1cia je in\u00e1 s potrebn\u00fdmi krokmi, ktor\u00e9 je potrebn\u00e9 vykona\u0165, a obmedzeniami, ktor\u00e9 z toho vypl\u00fdvaj\u00fa.<\/p><p class=\"theme-wp-block gb-responsive-923121-identifier\">Aby syst\u00e9m fungoval, je potrebn\u00e9 vykona\u0165 nieko\u013eko krokov, ktor\u00e9 je potrebn\u00e9 zoh\u013eadni\u0165. Ak bola pre produkt vytvoren\u00e1 pe\u010da\u0165, akceptovan\u00e9 bud\u00fa iba produkty s touto pe\u010da\u0165ou. T\u00fdmto sp\u00f4sobom je od tohto okamihu pe\u010da\u0165 v\u017edy potrebn\u00e1. N\u00e1lepka (pe\u010da\u0165) mus\u00ed by\u0165 umiestnen\u00e1 vonku na produkte, jasne vidite\u013en\u00e1. Mus\u00ed by\u0165 na tej istej strane ako \u010diarov\u00fd k\u00f3d ASIN. V automatizovanom procese Amazonu je takto \u010diarov\u00fd k\u00f3d produktu (ASIN) automaticky skenovan\u00fd a produkt je kontrolovan\u00fd na autenticitu. Ak sa pou\u017e\u00edva polybag alebo obal, n\u00e1lepka mus\u00ed by\u0165 umiestnen\u00e1 na vonkaj\u0161ej strane obalu.<\/p><p class=\"theme-wp-block gb-responsive-46139-identifier\">V pr\u00edpade vr\u00e1tenia bez polybagu a bez k\u00f3du transparentnosti u\u017e nie je mo\u017en\u00e9 produkt zaradi\u0165 do skladu FBA. Produkt bude potom vr\u00e1ten\u00fd predajcovi. Predajca mus\u00ed produkt znovu zabali\u0165 a aplikova\u0165 nov\u00fa n\u00e1lepku. Potom m\u00f4\u017ee by\u0165 produkt zaslan\u00fd sp\u00e4\u0165 do skladu Amazon FBA. Ako bolo uveden\u00e9 vy\u0161\u0161ie, v\u0161etky produkty, bez oh\u013eadu na predajn\u00fd kan\u00e1l, musia ma\u0165 n\u00e1lepku transparentnosti. \u201eV\u0161etky predajn\u00e9 kan\u00e1ly\u201c v tomto pr\u00edpade znamen\u00e1 tie, okrem <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/selling-with-amazon-fba\/\">Amazon FBA<\/a>, vlastnej dopravy na predajoch Amazon, vlastn\u00e9ho online obchodu alebo inej platformy. \u010cist\u00e9 finan\u010dn\u00e9 n\u00e1klady s\u00fa pribli\u017ene 1-5 centov za n\u00e1lepku.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-669566-identifier\"><strong>Z\u00e1ver<\/strong> \u2013 Program transparentnosti Amazonu v preh\u013eade<\/h2><p class=\"theme-wp-block gb-responsive-124266-identifier\">Program transparentnosti Amazonu pon\u00faka v\u00fdznamn\u00fa ochranu proti fal\u0161ovan\u00fdm tovarom. Fal\u0161ovan\u00e9 produkty s\u00fa automaticky detekovan\u00e9 Amazonom a odstr\u00e1nen\u00e9 z predajn\u00e9ho procesu. Predajcovia Amazonu, ktor\u00ed uv\u00e1dzaj\u00fa fal\u0161ovan\u00e9 produkty do obehu, maj\u00fa svoj zoznam zablokovan\u00fd a \u2013 v pr\u00edpade opakovania \u2013 zablokovanie \u00fa\u010dtu na Amazone. Negat\u00edvnym hodnoteniam produktov, ktor\u00e9 s\u00fa zalo\u017een\u00e9 na falo\u0161nom produkte, sa v bud\u00facnosti vyhne. Okrem toho je marketing zna\u010dky d\u00f4le\u017eit\u00fdm bodom. Produkt s n\u00e1lepkou transparentnosti sa jav\u00ed ako kvalitnej\u0161\u00ed a vytv\u00e1ra v\u00e4\u010d\u0161iu d\u00f4veru u z\u00e1kazn\u00edka. Okrem toho s\u00fa k dispoz\u00edcii inform\u00e1cie o produkte t\u00fdkaj\u00face sa n\u00e1lepky transparentnosti.<\/p><p class=\"theme-wp-block gb-responsive-532133-identifier\">Na druhej strane si to vy\u017eaduje viac n\u00e1mahy. Okrem finan\u010dn\u00fdch n\u00e1kladov je potrebn\u00e9 nalepi\u0165 n\u00e1lepky na v\u0161etky \u010dl\u00e1nky. Vr\u00e1tenia, ktor\u00fdch obal bol otvoren\u00fd, mus\u00ed v\u00fdrobca znovu zabali\u0165. Nov\u00e9 n\u00e1lepky s\u00fa v\u017edy potrebn\u00e9 pre pr\u00edslu\u0161n\u00e9 produkty. Akon\u00e1hle bol tento krok vykonan\u00fd, nie je predpoklad, \u017ee by sa Amazon mohol vr\u00e1ti\u0165 sp\u00e4\u0165.<\/p><p class=\"theme-wp-block gb-responsive-740850-identifier\">Je potrebn\u00e9 zv\u00e1\u017ei\u0165 n\u00e1mahu a pr\u00ednos navz\u00e1jom. Je d\u00f4le\u017eit\u00e9 pos\u00fadi\u0165, \u010di s\u00fa fal\u0161ovan\u00e9 produkty v obehu a \u010di maj\u00fa relevantn\u00fd dopad na va\u0161e podnikanie. Okrem toho je potrebn\u00e9 skontrolova\u0165, \u010di je marketing zna\u010dky relevantn\u00fdm faktorom. Ak sa v bud\u00facnosti na produktoch zobraz\u00ed logo transparentnosti, m\u00f4\u017ee to ma\u0165 vplyv na zv\u00fd\u0161enie predaja. Tieto v\u00fdhody je potrebn\u00e9 vyv\u00e1\u017ei\u0165 so zv\u00fd\u0161enou n\u00e1mahou. <br>Radi v\u00e1m porad\u00edme. Kontaktujte n\u00e1s na: <a href=\"https:\/\/www.nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">www.Nolte-digital.de<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-780289-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736444789984\"><strong class=\"schema-faq-question\"><strong>\u010co je program Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program Amazon Transparency je slu\u017eba serializ\u00e1cie produktov navrhnut\u00e1 na boj proti fal\u0161ovaniu a zabezpe\u010denie autenticity produktov. Pou\u017eit\u00edm jedine\u010dn\u00fdch, skenovate\u013en\u00fdch k\u00f3dov na ka\u017edom v\u00fdrobku umo\u017e\u0148uje z\u00e1kazn\u00edkom overi\u0165, \u017ee dost\u00e1vaj\u00fa origin\u00e1lne produkty. Tento program pom\u00e1ha chr\u00e1ni\u0165 integritu zna\u010dky, zvy\u0161uje d\u00f4veru z\u00e1kazn\u00edkov a poskytuje cenn\u00e9 inform\u00e1cie o dod\u00e1vate\u013eskom re\u0165azci.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736444808496\"><strong class=\"schema-faq-question\"><strong>Ako sa m\u00f4\u017eem pripoji\u0165 k programu Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aby ste sa pripojili k programu Amazon Transparency, za\u010dnite registr\u00e1ciou svojej zna\u010dky prostredn\u00edctvom registr\u00e1cie zna\u010diek Amazon. Po registr\u00e1cii predlo\u017ete \u017eiados\u0165 prostredn\u00edctvom Amazon Seller alebo Vendor Central. Po schv\u00e1len\u00ed obdr\u017e\u00edte jedine\u010dn\u00e9 k\u00f3dy Transparency pre va\u0161e produkty. Aplikujte tieto k\u00f3dy na obaly va\u0161ich produktov pred odoslan\u00edm a predajom. To zabezpe\u010d\u00ed, \u017ee va\u0161e produkty bud\u00fa skenovan\u00e9 a overen\u00e9 na autenticitu, \u010d\u00edm ochr\u00e1nite svoju zna\u010dku a zv\u00fd\u0161ite d\u00f4veru z\u00e1kazn\u00edkov.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445098831\"><strong class=\"schema-faq-question\"><strong>Ak\u00e9 s\u00fa v\u00fdhody pripojenia sa k programu Transparency Amazon ako predajca?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pripojenie sa k programu Transparency Amazon prin\u00e1\u0161a predajcom v\u00fdhody chr\u00e1nen\u00edm integrity zna\u010dky prostredn\u00edctvom jedine\u010dn\u00fdch k\u00f3dov, zvy\u0161ovan\u00edm d\u00f4very z\u00e1kazn\u00edkov s overenou autenticitu a poskytovan\u00edm konkuren\u010dnej v\u00fdhody. Predajcovia z\u00edskavaj\u00fa podrobn\u00e9 inform\u00e1cie o dod\u00e1vate\u013eskom re\u0165azci a u\u017e\u00edvaj\u00fa si bezprobl\u00e9mov\u00fa integr\u00e1ciu s platformou Amazon. To vedie k zv\u00fd\u0161enej spokojnosti z\u00e1kazn\u00edkov a lojalite, \u010do zvy\u0161uje celkov\u00e9 predaje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445117089\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko ma bude st\u00e1\u0165 program Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u00e1klady na program Amazon Transparency sa l\u00ed\u0161ia v z\u00e1vislosti od objemu k\u00f3dov, ktor\u00e9 potrebujete. Zvy\u010dajne sa pohybuj\u00fa od 0,01 do 0,05 USD za k\u00f3d, v z\u00e1vislosti od rozsahu. M\u00f4\u017eu sa uplatni\u0165 \u010fal\u0161ie poplatky za konkr\u00e9tne slu\u017eby alebo vy\u0161\u0161ie objemy, preto je vhodn\u00e9 kontaktova\u0165 Amazon priamo pre presn\u00fa cenov\u00fa ponuku prisp\u00f4soben\u00fa va\u0161im potreb\u00e1m.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-427294-identifier has-small-font-size\">Kredity k obr\u00e1zkom v porad\u00ed pod\u013ea objavenia: \u00a9 jdrv &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Jasn\u00e1 v\u00edzia \u2013 Pre\u010do program transparentnosti Amazonu existuje Spr\u00e1va OECD z pred nieko\u013ek\u00fdch rokov analyzuje mno\u017estvo fal\u0161ovan\u00fdch a pir\u00e1tskych produktov v glob\u00e1lnom obchode, odhaduj\u00fac objem 509 mili\u00e1rd USD (3,3% svetov\u00e9ho obchodu) v roku 2016, \u010do je n\u00e1rast z 2,5% v roku 2013. Upozor\u0148uje na v\u00fdznamn\u00e9 rizik\u00e1 pre du\u0161evn\u00e9 vlastn\u00edctvo, pri\u010dom \u010c\u00edna a Hongkong s\u00fa hlavn\u00fdmi<\/p>\n","protected":false},"author":3,"featured_media":77970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482,1383],"tags":[],"class_list":["post-227679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone","category-tipy-a-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Program Amazon Transparency: Ako Amazon bojuje proti pir\u00e1tstvu produktov<\/title>\n<meta name=\"description\" content=\"Program Amazon Transparency: N\u00e1klady a proces, ako sa chr\u00e1ni\u0165 pred pir\u00e1tstvom produktov. 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With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736444789984","position":1,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736444789984","name":"\u010co je program Amazon Transparency?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Program Amazon Transparency je slu\u017eba serializ\u00e1cie produktov navrhnut\u00e1 na boj proti fal\u0161ovaniu a zabezpe\u010denie autenticity produktov. Pou\u017eit\u00edm jedine\u010dn\u00fdch, skenovate\u013en\u00fdch k\u00f3dov na ka\u017edom v\u00fdrobku umo\u017e\u0148uje z\u00e1kazn\u00edkom overi\u0165, \u017ee dost\u00e1vaj\u00fa origin\u00e1lne produkty. Tento program pom\u00e1ha chr\u00e1ni\u0165 integritu zna\u010dky, zvy\u0161uje d\u00f4veru z\u00e1kazn\u00edkov a poskytuje cenn\u00e9 inform\u00e1cie o dod\u00e1vate\u013eskom re\u0165azci.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736444808496","position":2,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736444808496","name":"Ako sa m\u00f4\u017eem pripoji\u0165 k programu Amazon Transparency?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aby ste sa pripojili k programu Amazon Transparency, za\u010dnite registr\u00e1ciou svojej zna\u010dky prostredn\u00edctvom registr\u00e1cie zna\u010diek Amazon. Po registr\u00e1cii predlo\u017ete \u017eiados\u0165 prostredn\u00edctvom Amazon Seller alebo Vendor Central. Po schv\u00e1len\u00ed obdr\u017e\u00edte jedine\u010dn\u00e9 k\u00f3dy Transparency pre va\u0161e produkty. Aplikujte tieto k\u00f3dy na obaly va\u0161ich produktov pred odoslan\u00edm a predajom. To zabezpe\u010d\u00ed, \u017ee va\u0161e produkty bud\u00fa skenovan\u00e9 a overen\u00e9 na autenticitu, \u010d\u00edm ochr\u00e1nite svoju zna\u010dku a zv\u00fd\u0161ite d\u00f4veru z\u00e1kazn\u00edkov.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736445098831","position":3,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736445098831","name":"Ak\u00e9 s\u00fa v\u00fdhody pripojenia sa k programu Transparency Amazon ako predajca?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pripojenie sa k programu Transparency Amazon prin\u00e1\u0161a predajcom v\u00fdhody chr\u00e1nen\u00edm integrity zna\u010dky prostredn\u00edctvom jedine\u010dn\u00fdch k\u00f3dov, zvy\u0161ovan\u00edm d\u00f4very z\u00e1kazn\u00edkov s overenou autenticitu a poskytovan\u00edm konkuren\u010dnej v\u00fdhody. Predajcovia z\u00edskavaj\u00fa podrobn\u00e9 inform\u00e1cie o dod\u00e1vate\u013eskom re\u0165azci a u\u017e\u00edvaj\u00fa si bezprobl\u00e9mov\u00fa integr\u00e1ciu s platformou Amazon. To vedie k zv\u00fd\u0161enej spokojnosti z\u00e1kazn\u00edkov a lojalite, \u010do zvy\u0161uje celkov\u00e9 predaje.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736445117089","position":4,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/program-transparentnosti-amazonu-2025-ako-amazon-bojuje-proti-piratstvu-produktov\/#faq-question-1736445117089","name":"Ko\u013eko ma bude st\u00e1\u0165 program Amazon Transparency?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"N\u00e1klady na program Amazon Transparency sa l\u00ed\u0161ia v z\u00e1vislosti od objemu k\u00f3dov, ktor\u00e9 potrebujete. Zvy\u010dajne sa pohybuj\u00fa od 0,01 do 0,05 USD za k\u00f3d, v z\u00e1vislosti od rozsahu. M\u00f4\u017eu sa uplatni\u0165 \u010fal\u0161ie poplatky za konkr\u00e9tne slu\u017eby alebo vy\u0161\u0161ie objemy, preto je vhodn\u00e9 kontaktova\u0165 Amazon priamo pre presn\u00fa cenov\u00fa ponuku prisp\u00f4soben\u00fa va\u0161im potreb\u00e1m.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=227679"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/77970"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=227679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=227679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=227679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}