{"id":227691,"date":"2021-05-04T09:00:00","date_gmt":"2021-05-04T09:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/"},"modified":"2021-05-04T09:00:00","modified_gmt":"2021-05-04T09:00:00","slug":"inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/","title":{"rendered":"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165"},"content":{"rendered":"<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970350-identifier\">Aj ke\u010f je nastavenie obchodu na Amazone jednoduch\u00e9, z\u00edskanie pozornosti pre v\u00e1\u0161 produkt si vy\u017eaduje trpezlivos\u0165. Je \u0165a\u017ek\u00e9 z\u00edska\u0165 potrebn\u00fa pozornos\u0165 na generovanie predaja, ke\u010f je to\u013eko predajcov, ktor\u00ed sa sna\u017eia pred\u00e1va\u0165 ten ist\u00fd predmet. Preto je vyu\u017eitie v\u00e1\u0161ho obchodu pomocou reklamn\u00fdch kampan\u00ed na Amazone va\u0161ou najlep\u0161ou st\u00e1vkou na r\u00fdchly predaj na Amazone.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-803764-identifier\">Reklamy na sponzorovan\u00e9 produkty Amazon, reklamy na vyh\u013ead\u00e1vanie sponzorovan\u00fdch nadpisov Amazon a reklamy na produkty Amazon (tie\u017e zn\u00e1me ako &#8220;reklamy na zobrazenie produktov&#8221;) s\u00fa tri form\u00e1ty rekl\u00e1m, ktor\u00e9 s\u00fa k dispoz\u00edcii. Ak ste predajca tretej strany, budete musie\u0165 pou\u017e\u00edva\u0165 reklamy na sponzorovan\u00e9 produkty, ktor\u00e9 s\u00fa najpopul\u00e1rnej\u0161ou formou reklamy.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114277-identifier\">Po\u010fme sa nau\u010di\u0165, \u010do potrebujete vedie\u0165 na podporu v\u00e1\u0161ho podnikania v oblasti reklamy na Amazone, ak ste nov\u00ed na reklamnej platforme Amazon alebo potrebujete nejak\u00fa pomoc. V tomto \u010dl\u00e1nku n\u00e1jdete najlep\u0161ie tipy na reklamu na Amazone, ktor\u00e9 sa m\u00f4\u017eu hodi\u0165.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454660-identifier\"><strong>No, \u010do je reklama na Amazone?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-223356-identifier\">Reklama na Amazone je ve\u013emi podobn\u00e1 reklame Google. Ke\u010f h\u013ead\u00e1te k\u013e\u00fa\u010dov\u00e9 slovo na Amazone, niektor\u00e9 z najlep\u0161\u00edch v\u00fdsledkov bud\u00fa sponzorovan\u00e9 pr\u00edspevky, ktor\u00e9 sa naz\u00fdvaj\u00fa reklamy na Amazone. S\u00fa identifikovan\u00e9 textom, ktor\u00fd znie &#8220;sponzorovan\u00e9&#8221; alebo &#8220;reklama&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-153009-identifier\">Amazon PPC znamen\u00e1 &#8220;<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Platba za Kliknutie<\/a>,&#8221; a je to faktura\u010dn\u00fd model pre reklamu na Amazone. Inzerent nesie n\u00e1klady iba po kliknut\u00ed na reklamu. Zatia\u013e \u010do Platba za Kliknutie sa t\u00fdka procesu platby, term\u00edn PPC sa \u010dastej\u0161ie pou\u017e\u00edva na ozna\u010denie digit\u00e1lnych reklamn\u00fdch mo\u017enost\u00ed, ktor\u00e9 s\u00fa fakturovan\u00e9 na z\u00e1klade Platby za Kliknutie. Reklamy na sponzorovan\u00e9 produkty Amazon s\u00fa formou PPC reklamy na Amazone. Reklama na sponzorovan\u00fd produkt Amazon je najbe\u017enej\u0161\u00ed form\u00e1t reklamy a m\u00f4\u017ee sa objavi\u0165 bu\u010f na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania, alebo na str\u00e1nke s popisom produktu. Reklamy PPC s\u00fa platen\u00e9 predajcami Amazonu v z\u00e1vislosti od po\u010dtu kliknut\u00ed na sponzorovan\u00fd produkt, ako nazna\u010duje n\u00e1zov.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-213664-identifier\">Ale ak\u00fd je cie\u013e spr\u00e1vy Amazon PPC? Jednoducho povedan\u00e9, je to identifikova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa na zobrazenie va\u0161ej reklamy, z\u00edska\u0165 kliknutia a dosiahnu\u0165 \u010do najviac predajov. S vysok\u00fdmi ponukami a pravideln\u00fdmi rozpo\u010dtami je jednoduch\u00e9 z\u00edska\u0165 pozornos\u0165. To zvy\u0161uje pravdepodobnos\u0165 z\u00edskania kliknut\u00ed a predajov. Znie to dobre, \u017ee?<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619662-identifier\">Av\u0161ak jedn\u00fdm z najn\u00e1ro\u010dnej\u0161\u00edch aspektov spr\u00e1vy PPC je udr\u017eiavanie pon\u00fak \u010do najni\u017e\u0161\u00edch, aby sa dosiahlo nielen ve\u013ek\u00e9 mno\u017estvo predajov, ale aj pr\u00edjmy z t\u00fdchto predajov. Ak napr\u00edklad n\u00e1klady na kliknutie presiahnu ziskov\u00fa mar\u017eu inzerovan\u00e9ho produktu, z reklamnej kampane sa ned\u00e1 dosiahnu\u0165 \u017eiadny zisk, bez oh\u013eadu na to, ko\u013eko polo\u017eiek sa pred\u00e1. A ak reklama generuje ve\u013ea kliknut\u00ed, ale \u017eiadne predaje, predajca by stratil peniaze. Po\u010fme sa bli\u017e\u0161ie pozrie\u0165 na formy reklamy na Amazone.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959052-identifier\"><strong>Ak\u00e9 form\u00e1ty reklamy na Amazone existuj\u00fa?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829896-identifier\">Na Amazone m\u00f4\u017eete inzerova\u0165 r\u00f4znymi sp\u00f4sobmi. V s\u00fa\u010dasnosti s\u00fa k dispoz\u00edcii nasleduj\u00face tri k\u013e\u00fa\u010dov\u00e9 formy:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880481-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57868-identifier\"><strong>Reklamy na sponzorovan\u00e9 produkty<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426357-identifier\"><strong>Reklamy na sponzorovan\u00e9 zna\u010dky<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-813390-identifier\"><strong>Reklamy na sponzorovan\u00e9 zobrazenia<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691901-identifier\">Hodnota rekl\u00e1m na Amazone sa d\u00e1 vidie\u0165 pri poh\u013eade na str\u00e1nku s v\u00fdsledkami vyh\u013ead\u00e1vania. M\u00e1te mal\u00fa \u0161ancu by\u0165 dostupn\u00ed potenci\u00e1lnym z\u00e1kazn\u00edkom, ak neplat\u00edte. Iba reklamy (ozna\u010den\u00e9 \u010dervenou farbou) s\u00fa vidite\u013en\u00e9 predt\u00fdm, ako za\u010dn\u00fa rolova\u0165, &#8220;Nad sklonom,&#8221; po zadan\u00ed v\u00e4\u010d\u0161iny k\u013e\u00fa\u010dov\u00fdch slov.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-349404-identifier\"><img decoding=\"async\" width=\"844\" height=\"1016\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg\" alt=\"prihl\u00e1senie do reklamy na Amazone\" class=\"wp-image-9678\" style=\"width:844px;height:1016px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-407x490.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-768x925.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1276x1536.jpg 1276w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1701x2048.jpg 1701w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-951814-identifier\"><strong>Reklamy na sponzorovan\u00e9 produkty Amazon alebo Sponzorovan\u00e9 produkty<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431323-identifier\">Najpopul\u00e1rnej\u0161ou formou reklamy na Amazone je reklama na sponzorovan\u00e9 produkty (SPAs). Objavuj\u00fa sa nad, medzi alebo pod organick\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania a s\u00fa podobn\u00e9 textov\u00fdm reklam\u00e1m na Google. M\u00f4\u017eu sa tie\u017e nach\u00e1dza\u0165 na str\u00e1nkach s popisom produktu v sekcii &#8220;Sponzorovan\u00e9 polo\u017eky relevantn\u00e9 k tomuto objektu&#8221; alebo pod atrib\u00fatmi.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854673-identifier\">Jedin\u00fd vizu\u00e1lny rozdiel medzi sponzorovan\u00fdmi a organick\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania je mal\u00fd indik\u00e1tor &#8220;Sponzorovan\u00e9&#8221; (ozna\u010den\u00fd \u010dervenou farbou). \u0160peci\u00e1lne ponuky, r\u00f4zne ceny, n\u00e1zvy alebo fotografie nie s\u00fa pre SPAs povolen\u00e9.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-332957-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-551190-identifier\"><img decoding=\"async\" width=\"844\" height=\"371\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg\" alt=\"pr\u00edjmy z reklamy na Amazone\" class=\"wp-image-9682\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-768x337.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499818-identifier\">Okrem organick\u00e9ho obr\u00e1zka, n\u00e1zvu a cenov\u00fdch inform\u00e1ci\u00ed o produkte reklama neobsahuje \u017eiadne \u010fal\u0161ie inform\u00e1cie. Z\u00e1kazn\u00edci s\u00fa presmerovan\u00ed na str\u00e1nku s inform\u00e1ciami o produkte, ke\u010f klikn\u00fa na jednu z rekl\u00e1m na sponzorovan\u00e9 produkty.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624405-identifier\">Reklamy na sponzorovan\u00e9 produkty s\u00fa v\u00fdhodn\u00e9 pre zvy\u0161ovanie predaja nov\u00fdch alebo produktov s n\u00edzkym organick\u00fdm hodnoten\u00edm. \u010casto pom\u00e1haj\u00fa zaplni\u0165 reklamn\u00fd priestor pre relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 vyh\u013ead\u00e1vania, \u010d\u00edm zabezpe\u010duj\u00fa, \u017ee vidite\u013enos\u0165 spolo\u010dnosti zost\u00e1va zachovan\u00e1.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-957427-identifier\">Reklamy na sponzorovan\u00e9 produkty s\u00fa k dispoz\u00edcii v troch variantoch, z ktor\u00fdch ka\u017ed\u00fd v\u00e1m umo\u017e\u0148uje zvoli\u0165 maxim\u00e1lnu CPC (sadzbu, ktor\u00fa plat\u00edte za jedno kliknutie):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879330-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12236-identifier\">Automatizovan\u00e1 mo\u017enos\u0165, kde Amazon n\u00e1jde vhodn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a polo\u017eky za v\u00e1s.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595575-identifier\">Manu\u00e1lna mo\u017enos\u0165 zalo\u017een\u00e1 na k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch, kde si vyber\u00e1te formu zhodovania a k\u013e\u00fa\u010dov\u00e9 slovo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-252245-identifier\">Manu\u00e1lna mo\u017enos\u0165 produktu, kde m\u00f4\u017eete cieli\u0165 na konkr\u00e9tny trh a kateg\u00f3rie produktov.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897717-identifier\"><strong>Reklamy na sponzorovan\u00e9 zna\u010dky<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-647707-identifier\">Ke\u010f\u017ee s\u00fa zobrazen\u00e9 nad produktmi ka\u017ed\u00e9ho konkurenta: priamo pod vyh\u013ead\u00e1vac\u00edm po\u013eom a nad organick\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania a sponzorovan\u00fdmi produktmi, sponzorovan\u00e9 zna\u010dky s\u00fa spotrebite\u013eovi predstaven\u00e9 na za\u010diatku procesu rozhodovania o n\u00e1kupe.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102378-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979161-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg\" alt=\"\u00fa\u010det reklamy na Amazone\" class=\"wp-image-9686\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-900754-identifier\">Kliknut\u00edm na logo alebo n\u00e1zov sponzorovanej zna\u010dky ste presmerovan\u00ed na obchod Amazon, vlastn\u00fa vstupn\u00fa str\u00e1nku alebo vlastn\u00fa URL adresu Amazon, ktor\u00e1 obsahuje aspo\u0148 tri zna\u010dkov\u00e9 polo\u017eky (iba pre predajcov Amazonu). Ako inzerent nastavujete cie\u013e. Z\u00e1kazn\u00edci s\u00fa po kliknut\u00ed na jednu z vybran\u00fdch ASIN presmerovan\u00ed na str\u00e1nku s popisom produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295443-identifier\"><strong>Reklamy na sponzorovan\u00e9 zobrazenia<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315938-identifier\">Ke\u010f je logo Amazon a v\u00fdzva na akciu zobrazen\u00e9 na webovej str\u00e1nke tretej strany, s\u00fa tie\u017e integrovan\u00e9. M\u00f4\u017eu ma\u0165 r\u00f4zne ve\u013ekosti a odkazova\u0165 na str\u00e1nky s popisom inzerovan\u00fdch produktov.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459324-identifier\">Ak maj\u00fa registr\u00e1ciu zna\u010dky Amazon, predajcovia, obchodn\u00edci a agent\u00fary s z\u00e1kazn\u00edkmi Amazon m\u00f4\u017eu pou\u017e\u00edva\u0165 reklamy na sponzorovan\u00e9 zobrazenia.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793415-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852841-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg\" alt=\"reklamy na sponzorovan\u00e9 produkty Amazon\" class=\"wp-image-9690\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-407x209.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-768x394.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553951-identifier\">S\u00fa vidite\u013en\u00e9 v\u010faka jedine\u010dn\u00fdm z\u00e1ujmov\u00fdm skupin\u00e1m, zna\u010dk\u00e1m alebo zobrazeniam str\u00e1nok. M\u00f4\u017eete napr\u00edklad cieli\u0165 na \u013eud\u00ed, ktor\u00ed videli va\u0161u str\u00e1nku s popisom produktu, ale e\u0161te si ho nek\u00fapili.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-825424-identifier\"><strong>Po spoznan\u00ed form\u00e1tov reklamy na Amazone je \u010das nau\u010di\u0165 sa najlep\u0161ie <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">strat\u00e9gie PPC na Amazone<\/a>.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995119-identifier\">Existuje be\u017en\u00e1 predstava, \u017ee pr\u00edstup &#8220;jeden rozmer pre v\u0161etk\u00fdch&#8221; funguje najlep\u0161ie: to si mysl\u00ed mnoho PPC agent\u00far. Av\u0161ak je z\u00e1sadn\u00e9 pochopi\u0165 konkr\u00e9tne ciele a va\u0161e jedine\u010dn\u00e9 cie\u013eov\u00e9 trhy, aby ste dosiahli najlep\u0161ie v\u00fdsledky. Tu sa pozrieme na dve \u00faspe\u0161n\u00e9 strat\u00e9gie PPC na Amazone:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-635640-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-744116-identifier\">Maximaliz\u00e1cia va\u0161ich pon\u00fak<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-423180-identifier\">Je to ve\u013emi konkuren\u010dn\u00e1 hra, pokia\u013e ide o reklamu na Amazone. A niet lep\u0161ieho sp\u00f4sobu, ako to zisti\u0165 na vlastnej ko\u017ei, ako zlep\u0161i\u0165 svoje ponuky. Je to z\u00e1sadn\u00e1 vec, ktor\u00fa je potrebn\u00e9 rozv\u00edja\u0165, preto\u017ee ak to neurob\u00edte, prehliadnu v\u00e1s bohovia Amazonu a va\u0161i rivali pr\u00eddu a zaplatia za v\u00e1s.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-903247-identifier\">Reklamn\u00e9 agent\u00fary a poradcovia Amazonu miluj\u00fa mal\u00e9 detaily, pokia\u013e ide o optimaliz\u00e1ciu pon\u00fak.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771466-identifier\">M\u00f4\u017eete experimentova\u0165 so svojimi ponukami, aby ste na\u0161li &#8220;dokonal\u00fa rovnov\u00e1hu&#8221; medzi ziskovos\u0165ou a rastom, napr\u00edklad. M\u00f4\u017eete tie\u017e otestova\u0165 svoj percentu\u00e1lny podiel ACoS, aby ste zistili, ako efekt\u00edvnej\u0161ou sa m\u00f4\u017ee sta\u0165 rovnak\u00fd v\u00fdber reklamy.<\/p><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-612426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230467-identifier\">Z\u00edskavanie k\u013e\u00fa\u010dov\u00fdch slov<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932265-identifier\">Pou\u017e\u00edvate svoje platen\u00e9 automatizovan\u00e9 kampane na n\u00e1jdenie najvhodnej\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch slov vyh\u013ead\u00e1vania na Amazone pre v\u00e1s. N\u00e1sledne s\u00fa v\u00ed\u0165azi zahrnut\u00ed do va\u0161ich manu\u00e1lnych PPC kampan\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-523338-identifier\"><strong>Ako\u00e1 je priemern\u00e1 cena reklamy na Amazone?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244178-identifier\">Inzerenti na Amazone zvy\u010dajne platia 0,81 USD za kliknutie. Je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti, \u017ee cena nie je pevn\u00e1. Cena va\u0161ej propaga\u010dnej kampane bude ur\u010den\u00e1 va\u0161\u00edm rozpo\u010dtom a va\u0161ou konkurenciou.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-923154-identifier\">Mali by ste pl\u00e1nova\u0165 plati\u0165 viac za intenz\u00edvne konkuren\u010dn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. To spust\u00ed vojnu pon\u00fak, ktor\u00e1 zv\u00fd\u0161i cenu.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88419-identifier\"><strong>Ako\u00e9 s\u00fa n\u00e1klady na PPC na Amazone?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941182-identifier\">Podobne ako reklama na Facebooku, PPC na Amazone funguje ako aukcia. To zabezpe\u010duje, \u017ee zainteresovan\u00ed \u00fa\u010dastn\u00edci pon\u00fakaj\u00fa najvy\u0161\u0161iu sumu, ktor\u00fa m\u00f4\u017eu min\u00fa\u0165. Najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci z\u00edska najlep\u0161ie miesto na reklamu a plat\u00ed len o cent viac ako druh\u00fd najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-904085-identifier\">Predstavme si, \u017ee existuj\u00fa 3 r\u00f4zni inzerenti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-430371-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-191658-identifier\">Prv\u00fd inzerent \u2013 5 USD\/kliknutie<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-472830-identifier\">Druh\u00fd inzerent \u2013 6 USD\/kliknutie<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-509347-identifier\">Tret\u00ed inzerent \u2013 7 $\/kliknut\u00ed<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132187-identifier\">To znamen\u00e1, \u017ee tret\u00ed inzerent vyhr\u00e1. Ke\u010f\u017ee druh\u00fd inzerent bol druh\u00fd najlep\u0161\u00ed uch\u00e1dza\u010d po nich, dostal by najvy\u0161\u0161iu poz\u00edciu reklamy.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329765-identifier\"><strong>Ako optimalizova\u0165 va\u0161e reklamy na Amazone<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-111944-identifier\">M\u00f4\u017eete by\u0165 skeptick\u00ed, \u017ee s to\u013ek\u00fdmi tovarmi na Amazone by platforma generovala zisk pre va\u0161e podnikanie. Na\u0161\u0165astie existuje nieko\u013eko vec\u00ed, ktor\u00e9 m\u00f4\u017eete urobi\u0165, aby ste sa odl\u00ed\u0161ili od davu na rozsiahlej tr\u017enici Amazonu. Sta\u010d\u00ed dobre premyslen\u00e1 reklamn\u00e1 kampa\u0148 na Amazone, aby ste sa dostali na za\u010diatok.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362609-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-28170-identifier\"><strong>Vytvorte dobre usporiadan\u00e9 kampane na z\u00e1klade kateg\u00f3ri\u00ed produktov<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-750615-identifier\">M\u00f4\u017eete by\u0165 skeptick\u00ed, \u017ee s to\u013ek\u00fdmi tovarmi na Amazone by platforma generovala zisk pre va\u0161e podnikanie. Na\u0161\u0165astie existuje nieko\u013eko vec\u00ed, ktor\u00e9 m\u00f4\u017eete urobi\u0165, aby ste sa odl\u00ed\u0161ili od davu na rozsiahlej tr\u017enici Amazonu. Sta\u010d\u00ed dobre premyslen\u00e1 reklamn\u00e1 kampa\u0148 na Amazone, aby ste sa dostali na za\u010diatok.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865296-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630527-identifier\"> <strong>Vytvorte presved\u010div\u00fd a \u010dasovo citliv\u00fd text reklamy.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\">Uistite sa, \u017ee text reklamy nie je len faktick\u00fd z h\u013eadiska toho, \u010do pon\u00fakate, ale aj kreat\u00edvny a humorn\u00fd, ak je to mo\u017en\u00e9. V preplnen\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1vania na Amazone je d\u00f4le\u017eit\u00e9 sa odl\u00ed\u0161i\u0165 viac ako kedyko\u013evek predt\u00fdm. Je tie\u017e dobr\u00fd n\u00e1pad vyvola\u0165 pocit naliehavosti. Ke\u010f rob\u00edte v\u00fdpredaj alebo kup\u00f3n, napr\u00edklad, nezabudnite to spomen\u00fa\u0165.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-837280-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970051-identifier\"><strong>Z\u00edskajte text reklamy \u010do najpresnej\u0161\u00ed.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916594-identifier\">V\u00e1\u0161 text reklamy by mal by\u0165 tie\u017e ve\u013emi konkr\u00e9tny z h\u013eadiska toho, \u010do pred\u00e1vate. Hoci m\u00f4\u017ee by\u0165 \u0165a\u017ek\u00e9 zahrn\u00fa\u0165 v\u0161etky tieto inform\u00e1cie do dokumentu reklamy, je d\u00f4le\u017eit\u00e9 zahrn\u00fa\u0165 najrelevantnej\u0161ie inform\u00e1cie.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-664095-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6537-identifier\"><strong>Vysk\u00fa\u0161ajte ka\u017ed\u00fd z troch dostupn\u00fdch form\u00e1tov reklamy.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540417-identifier\">Hoci podporn\u00e1 reklama produktov m\u00f4\u017ee ma\u0165 tendenciu ma\u0165 najr\u00fdchlej\u0161\u00ed a merate\u013en\u00fd n\u00e1vratnos\u0165 invest\u00edci\u00ed, reklamy s hlavi\u010dkou m\u00f4\u017eu vies\u0165 k vernej\u0161\u00edm z\u00e1kazn\u00edkom. Stoj\u00ed za to experimentova\u0165 so v\u0161etk\u00fdmi tromi form\u00e1tmi reklamy, aby ste zistili, ktor\u00fd generuje najlep\u0161ie v\u00fdsledky, a potom preallocate svoj rozpo\u010det na z\u00e1klade v\u00fdsledkov kampane, k\u00fdm \u010d\u00edsla nie s\u00fa jasn\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831479-identifier\"><strong>AAP a DSP by mali by\u0165 tie\u017e zoh\u013eadnen\u00e9, pokia\u013e ide o reklamu na Amazone.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-98339-identifier\">Reklamn\u00e1 platforma Amazon (AAP) je platforma na strane dopytu Amazonu (DSP), ktor\u00e1 je dostupn\u00e1 ako riaden\u00e1 slu\u017eba od Amazonu alebo ako samoobslu\u017en\u00e1 slu\u017eba pre schv\u00e1len\u00e9 spolo\u010dnosti. Inzerenti m\u00f4\u017eu cieli\u0165 na publikum Amazonu na webov\u00fdch str\u00e1nkach a aplik\u00e1ci\u00e1ch tret\u00edch str\u00e1n pomocou r\u00f4znych typov rekl\u00e1m, vr\u00e1tane:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420503-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181758-identifier\">Zobrazi\u0165 reklamu na desktopoch a mobilnom webe.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426836-identifier\">Vytvorte bannerov\u00e9 reklamy pre mobiln\u00e9 zariadenia.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-962507-identifier\">Navrhnite interstici\u00e1lne reklamy pre mobiln\u00e9 zariadenia.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220764-identifier\">Umies\u0165te reklamy do trendov\u00fdch vide\u00ed.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-439127-identifier\">Inzerenti m\u00f4\u017eu oslovi\u0165 z\u00e1kazn\u00edkov Amazonu mimo Amazonu iba prostredn\u00edctvom n\u00e1kupu m\u00e9di\u00ed DSP a inzerenti m\u00f4\u017eu zak\u00fapi\u0165 reklamn\u00fd priestor na str\u00e1nkach Amazonu iba pomocou AAP. Je d\u00f4le\u017eit\u00e9 zoh\u013eadni\u0165, \u017ee inzerenti m\u00f4\u017eu zasiahnu\u0165 spotrebite\u013eov Amazonu priamym obsahom na blogoch Amazonu, mobiln\u00fdch aplik\u00e1ci\u00e1ch a na obrazovke prebudenia tabletu Fire <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-listing-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">pou\u017eit\u00edm reklamy na vide\u00e1 Amazonu<\/a>.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847475-identifier\">Rozpozn\u00e1vanie n\u00e1zvu a produktu m\u00f4\u017ee by\u0165 zv\u00fd\u0161en\u00e9 pomocou propag\u00e1cie DSP. Av\u0161ak, ak je cie\u013eom spolo\u010dnosti investova\u0165 peniaze do rekl\u00e1m, ktor\u00e9 maj\u00fa priamy dopad na pr\u00edjmy, AAP nemus\u00ed by\u0165 najlep\u0161ou vo\u013ebou. Je viac vhodn\u00fd pre podniky, ktor\u00e9 u\u017e prev\u00e1dzkuj\u00fa zobrazen\u00e9 reklamy na in\u00fdch kan\u00e1loch a s\u00fa obozn\u00e1men\u00e9 s podstatou reklamy zna\u010dky.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988197-identifier\"><strong>Z\u00e1vere\u010dn\u00e9 my\u0161lienky<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306053-identifier\">Reklama na Amazone je d\u00f4le\u017eitou s\u00fa\u010das\u0165ou digit\u00e1lnych strat\u00e9gi\u00ed mnoh\u00fdch maloobchodn\u00edkov v oblasti E-Commerce. Vzh\u013eadom na ve\u013ekos\u0165 a poves\u0165 Amazonu medzi z\u00e1kazn\u00edkmi je generovanie pr\u00edjmov na platforme nielen nevyhnutn\u00e9, ale aj nevyhnutn\u00e9 pre maloobchodn\u00edkov, ktor\u00ed sa sna\u017eia roz\u0161\u00edri\u0165 svoje podnikanie. Z\u00e1kazn\u00edci m\u00f4\u017eu by\u0165 vyu\u017eit\u00ed prostredn\u00edctvom rekl\u00e1m na Amazone na z\u00edskanie vidite\u013enosti pre ich obchod na Amazone.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346916-identifier\">Najr\u00fdchlej\u0161ou vo\u013ebou pre predajcov, ktor\u00ed chc\u00fa z\u00edska\u0165 pozornos\u0165 pre svoj obchod na Amazone, je vyu\u017ei\u0165 spotrebite\u013eov prostredn\u00edctvom rekl\u00e1m na Amazone. Hoci tento krok si vy\u017eaduje ve\u013ea \u010dasu a \u00fasilia, n\u00e1vratnos\u0165 invest\u00edci\u00ed z h\u013eadiska potenci\u00e1lnych z\u00e1kazn\u00edkov stoj\u00ed za to.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1618993888938\"><strong class=\"schema-faq-question\"><strong>\u010co je reklama na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklama na Amazone je ve\u013emi podobn\u00e1 reklame Google. Ke\u010f h\u013ead\u00e1te k\u013e\u00fa\u010dov\u00e9 slovo na Amazone, niektor\u00e9 z najlep\u0161\u00edch v\u00fdsledkov bud\u00fa sponzorovan\u00e9 pr\u00edspevky, ktor\u00e9 sa naz\u00fdvaj\u00fa reklamy na Amazone. S\u00fa ozna\u010den\u00e9 textom &#8220;sponzorovan\u00e9&#8221; alebo &#8220;reklama.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993952044\"><strong class=\"schema-faq-question\"><strong>Ak\u00e9 s\u00fa priemern\u00e9 n\u00e1klady na reklamu na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Inzerenti na Amazone zvy\u010dajne platia 0,81 $ za kliknutie. Je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti, \u017ee cena nie je fixn\u00e1. Cena va\u0161ej propaga\u010dnej kampane bude ur\u010den\u00e1 va\u0161\u00edm rozpo\u010dtom a va\u0161ou konkurenciou.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993995600\"><strong class=\"schema-faq-question\"><strong>Ak\u00e9 s\u00fa n\u00e1klady na PPC reklamu na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Podobne ako reklama na Facebooku, PPC reklama na Amazone funguje ako aukcia. To zabezpe\u010duje, \u017ee zainteresovan\u00ed \u00fa\u010dastn\u00edci pon\u00fakaj\u00fa najvy\u0161\u0161iu sumu, ktor\u00fa m\u00f4\u017eu min\u00fa\u0165. Najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci z\u00edska najlep\u0161iu poz\u00edciu reklamy a plat\u00ed len o cent viac ako druh\u00fd najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci.<\/p> <\/div><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-894842-identifier has-small-font-size\">Kredity k obr\u00e1zkom v porad\u00ed pod\u013ea vzh\u013eadu: \u00a9 Tierney \u2013 stock.adobe.com \/ Screenshoty @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Aj ke\u010f je nastavenie obchodu na Amazone jednoduch\u00e9, z\u00edskanie pozornosti pre v\u00e1\u0161 produkt si vy\u017eaduje trpezlivos\u0165. Je \u0165a\u017ek\u00e9 z\u00edska\u0165 potrebn\u00fa pozornos\u0165 na generovanie predaja, ke\u010f je to\u013eko predajcov, ktor\u00ed sa sna\u017eia pred\u00e1va\u0165 ten ist\u00fd predmet. Preto je vyu\u017eitie v\u00e1\u0161ho obchodu pomocou reklamn\u00fdch kampan\u00ed na Amazone va\u0161ou najlep\u0161ou st\u00e1vkou na r\u00fdchly predaj na Amazone. Reklamy na<\/p>\n","protected":false},"author":26,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1434],"tags":[],"class_list":["post-227691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165 | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"S reklamou na Amazone m\u00f4\u017eete cieli\u0165 a oslovi\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov v ktorejko\u013evek f\u00e1ze z\u00e1kazn\u00edckej sk\u00fasenosti. Zistite viac!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165 | SELLERLOGIC\" \/>\n<meta property=\"og:description\" content=\"S reklamou na Amazone m\u00f4\u017eete cieli\u0165 a oslovi\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov v ktorejko\u013evek f\u00e1ze z\u00e1kazn\u00edckej sk\u00fasenosti. Zistite viac!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anastasiia Yashchenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasiia Yashchenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\"},\"author\":{\"name\":\"Anastasiia Yashchenko\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/27458d3db195f7d957db7a11883da3df\"},\"headline\":\"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165\",\"datePublished\":\"2021-05-04T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\"},\"wordCount\":2421,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg\",\"articleSection\":[\"Inzerujte s Amazonom\"],\"inLanguage\":\"sk-SK\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\",\"name\":\"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165 | SELLERLOGIC\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg\",\"datePublished\":\"2021-05-04T09:00:00+00:00\",\"description\":\"S reklamou na Amazone m\u00f4\u017eete cieli\u0165 a oslovi\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov v ktorejko\u013evek f\u00e1ze z\u00e1kazn\u00edckej sk\u00fasenosti. Zistite viac!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993888938\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993952044\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993995600\"}],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg\",\"width\":844,\"height\":433,\"caption\":\"amazon advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inzerujte s Amazonom\",\"item\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/inzerujte-s-amazonom\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/sk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/27458d3db195f7d957db7a11883da3df\",\"name\":\"Anastasiia Yashchenko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e2214d51182ed39071b879b605da38af6ac881bc6b7bf27acb8deb4b794928c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e2214d51182ed39071b879b605da38af6ac881bc6b7bf27acb8deb4b794928c?s=96&d=mm&r=g\",\"caption\":\"Anastasiia Yashchenko\"},\"description\":\"Anastasiia is a content and marketing project manager with 8 years of experience. Specializing in Content Strategy, SEO, Social Media Marketing, and Brand Management, she combines her skills to deliver impactful campaigns. With an MBA in Marketing from Roosevelt University in Chicago, Anastasiia brings a strategic approach to her work. Fluent in five languages, she leverages her international expertise to drive success in today\u2019s competitive market.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/anastasiia-yashchenko\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/a-yashchenko\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993888938\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993888938\",\"name\":\"\u010co je reklama na Amazone?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reklama na Amazone je ve\u013emi podobn\u00e1 reklame Google. Ke\u010f h\u013ead\u00e1te k\u013e\u00fa\u010dov\u00e9 slovo na Amazone, niektor\u00e9 z najlep\u0161\u00edch v\u00fdsledkov bud\u00fa sponzorovan\u00e9 pr\u00edspevky, ktor\u00e9 sa naz\u00fdvaj\u00fa reklamy na Amazone. S\u00fa ozna\u010den\u00e9 textom \\\"sponzorovan\u00e9\\\" alebo \\\"reklama\\\".\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993952044\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993952044\",\"name\":\"Ak\u00e9 s\u00fa priemern\u00e9 n\u00e1klady na reklamu na Amazone?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Inzerenti na Amazone zvy\u010dajne platia 0,81 $ za kliknutie. Je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti, \u017ee cena nie je fixn\u00e1. Cena va\u0161ej propaga\u010dnej kampane bude ur\u010den\u00e1 va\u0161\u00edm rozpo\u010dtom a va\u0161ou konkurenciou.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993995600\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993995600\",\"name\":\"Ak\u00e9 s\u00fa n\u00e1klady na PPC reklamu na Amazone?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Podobne ako reklama na Facebooku, PPC reklama na Amazone funguje ako aukcia. To zabezpe\u010duje, \u017ee zainteresovan\u00ed \u00fa\u010dastn\u00edci pon\u00fakaj\u00fa najvy\u0161\u0161iu sumu, ktor\u00fa m\u00f4\u017eu min\u00fa\u0165. Najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci z\u00edska najlep\u0161iu poz\u00edciu reklamy a plat\u00ed len o cent viac ako druh\u00fd najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165 | SELLERLOGIC","description":"S reklamou na Amazone m\u00f4\u017eete cieli\u0165 a oslovi\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov v ktorejko\u013evek f\u00e1ze z\u00e1kazn\u00edckej sk\u00fasenosti. Zistite viac!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/","og_locale":"sk_SK","og_type":"article","og_title":"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165 | SELLERLOGIC","og_description":"S reklamou na Amazone m\u00f4\u017eete cieli\u0165 a oslovi\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov v ktorejko\u013evek f\u00e1ze z\u00e1kazn\u00edckej sk\u00fasenosti. Zistite viac!","og_url":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2021-05-04T09:00:00+00:00","og_image":[{"width":844,"height":433,"url":"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg","type":"image\/jpeg"}],"author":"Anastasiia Yashchenko","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Anastasiia Yashchenko","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/"},"author":{"name":"Anastasiia Yashchenko","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/27458d3db195f7d957db7a11883da3df"},"headline":"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165","datePublished":"2021-05-04T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/"},"wordCount":2421,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg","articleSection":["Inzerujte s Amazonom"],"inLanguage":"sk-SK"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/","url":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/","name":"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165 | SELLERLOGIC","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg","datePublished":"2021-05-04T09:00:00+00:00","description":"S reklamou na Amazone m\u00f4\u017eete cieli\u0165 a oslovi\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov v ktorejko\u013evek f\u00e1ze z\u00e1kazn\u00edckej sk\u00fasenosti. Zistite viac!","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993888938"},{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993952044"},{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993995600"}],"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising.jpg","width":844,"height":433,"caption":"amazon advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Inzerujte s Amazonom","item":"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/inzerujte-s-amazonom\/"},{"@type":"ListItem","position":3,"name":"Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/sk\/#website","url":"https:\/\/www.sellerlogic.com\/sk\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/sk\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/27458d3db195f7d957db7a11883da3df","name":"Anastasiia Yashchenko","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e2214d51182ed39071b879b605da38af6ac881bc6b7bf27acb8deb4b794928c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e2214d51182ed39071b879b605da38af6ac881bc6b7bf27acb8deb4b794928c?s=96&d=mm&r=g","caption":"Anastasiia Yashchenko"},"description":"Anastasiia is a content and marketing project manager with 8 years of experience. Specializing in Content Strategy, SEO, Social Media Marketing, and Brand Management, she combines her skills to deliver impactful campaigns. With an MBA in Marketing from Roosevelt University in Chicago, Anastasiia brings a strategic approach to her work. Fluent in five languages, she leverages her international expertise to drive success in today\u2019s competitive market.","sameAs":["https:\/\/www.linkedin.com\/in\/anastasiia-yashchenko\/"],"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/a-yashchenko\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993888938","position":1,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993888938","name":"\u010co je reklama na Amazone?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Reklama na Amazone je ve\u013emi podobn\u00e1 reklame Google. Ke\u010f h\u013ead\u00e1te k\u013e\u00fa\u010dov\u00e9 slovo na Amazone, niektor\u00e9 z najlep\u0161\u00edch v\u00fdsledkov bud\u00fa sponzorovan\u00e9 pr\u00edspevky, ktor\u00e9 sa naz\u00fdvaj\u00fa reklamy na Amazone. S\u00fa ozna\u010den\u00e9 textom \"sponzorovan\u00e9\" alebo \"reklama\".","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993952044","position":2,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993952044","name":"Ak\u00e9 s\u00fa priemern\u00e9 n\u00e1klady na reklamu na Amazone?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Inzerenti na Amazone zvy\u010dajne platia 0,81 $ za kliknutie. Je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti, \u017ee cena nie je fixn\u00e1. Cena va\u0161ej propaga\u010dnej kampane bude ur\u010den\u00e1 va\u0161\u00edm rozpo\u010dtom a va\u0161ou konkurenciou.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993995600","position":3,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/#faq-question-1618993995600","name":"Ak\u00e9 s\u00fa n\u00e1klady na PPC reklamu na Amazone?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Podobne ako reklama na Facebooku, PPC reklama na Amazone funguje ako aukcia. To zabezpe\u010duje, \u017ee zainteresovan\u00ed \u00fa\u010dastn\u00edci pon\u00fakaj\u00fa najvy\u0161\u0161iu sumu, ktor\u00fa m\u00f4\u017eu min\u00fa\u0165. Najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci z\u00edska najlep\u0161iu poz\u00edciu reklamy a plat\u00ed len o cent viac ako druh\u00fd najvy\u0161\u0161\u00ed pon\u00fakaj\u00faci.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=227691"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/9694"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=227691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=227691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=227691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}