{"id":227718,"date":"2023-02-28T11:30:00","date_gmt":"2023-02-28T11:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/dvojnasobna-zabava-druha-buy-box-amazonu-je-pripravena-otriast-hrou-na-trhu\/"},"modified":"2023-02-28T11:30:00","modified_gmt":"2023-02-28T11:30:00","slug":"dvojnasobna-zabava-druha-buy-box-amazonu-je-pripravena-otriast-hrou-na-trhu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/dvojnasobna-zabava-druha-buy-box-amazonu-je-pripravena-otriast-hrou-na-trhu\/","title":{"rendered":"Dvojn\u00e1sobn\u00e1 z\u00e1bava: Druh\u00e1 Buy Box Amazonu je pripraven\u00e1 otrias\u0165 hrou na trhu!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-946512-identifier\">Druh\u00e1 Buy Box Amazonu vzbudila ve\u013ek\u00fd z\u00e1ujem: Zmen\u00ed hru! Revolu\u010dn\u00e9! V skuto\u010dnosti sa veci m\u00f4\u017eu zmeni\u0165 nielen pre z\u00e1kazn\u00edkov, ale aj predajcovia na trhu sa bud\u00fa musie\u0165 prisp\u00f4sobi\u0165 nov\u00fdm podmienkam. Doteraz bola Buy Box zn\u00e1ma ako mal\u00e9 \u017elt\u00e9 pole n\u00e1kupn\u00e9ho ko\u0161\u00edka na str\u00e1nke s podrobnos\u0165ami o produkte. V bud\u00facnosti by v\u0161ak mohli by\u0165 na ka\u017edom zozname dve verzie.<\/p><p class=\"theme-wp-block gb-responsive-510416-identifier\">Pripravte sa na revol\u00faciu v nakupovan\u00ed na najv\u00e4\u010d\u0161om trhu na svete! Dni, ke\u010f jeden predajca ovl\u00e1dal v\u0161etky predaje z Buy Box, m\u00f4\u017eu by\u0165 pre\u010d, ke\u010f Amazon zav\u00e1dza mo\u017enos\u0165, aby aspo\u0148 dvaja predajcovia zdie\u013eali pozornos\u0165. Zistite, ako tieto zmeny formuj\u00fa bud\u00facnos\u0165 online nakupovania a \u010di je dynamick\u00e9 prece\u0148ovanie pre umiestnenie Buy Box st\u00e1le relevantn\u00e9 &#8211; \u010d\u00edtajte \u010falej!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-758335-identifier\">Ak\u00fd vplyv m\u00e1 Buy Box na v\u00fdkon?<\/h2><p class=\"theme-wp-block gb-responsive-747076-identifier\">Rozl\u00fasknutie Amazon Buy Box je sv\u00e4t\u00fd gr\u00e1l pre online predajcov, a to s dobr\u00fdm d\u00f4vodom &#8211; ohromuj\u00facich 90 % predaja sa uskuto\u010d\u0148uje prostredn\u00edctvom mal\u00e9ho \u017elt\u00e9ho tla\u010didla na str\u00e1nke produktu.<\/p><p class=\"theme-wp-block gb-responsive-190481-identifier\">V silne konkuren\u010dnom svete online maloobchodu m\u00f4\u017ee ovl\u00e1danie zlo\u017eitost\u00ed algoritmu Buy Box znamena\u0165 rozdiel medzi pre\u017e\u00edvan\u00edm a \u00faspe\u0161n\u00fdm podnikan\u00edm, najm\u00e4 pre t\u00fdch, ktor\u00ed pred\u00e1vaj\u00fa ve\u013ekoobchodne. Schopnos\u0165 z\u00edska\u0165 a udr\u017ea\u0165 Buy Box nielen\u017ee pom\u00e1ha zv\u00fd\u0161i\u0165 predaj, ale aj zvy\u0161uje vidite\u013enos\u0165 na platforme, \u010d\u00edm vytv\u00e1ra pozit\u00edvny sp\u00e4tn\u00fd cyklus, ktor\u00fd m\u00f4\u017ee e\u0161te viac podpori\u0165 predaj.<\/p><p class=\"theme-wp-block gb-responsive-838286-identifier\">Hoci existuje nieko\u013eko faktorov, ktor\u00e9 ur\u010duj\u00fa opr\u00e1vnenos\u0165 pre Buy Box, ako s\u00fa dostupnos\u0165 produktu, cena a metriky v\u00fdkonu predajcu, pochopenie a optimaliz\u00e1cia t\u00fdchto prvkov m\u00f4\u017ee by\u0165 pre mnoh\u00fdch online predajcov v\u00fdzvou. Av\u0161ak t\u00ed, ktor\u00ed \u00faspe\u0161ne rozl\u00fasknu Buy Box, m\u00f4\u017eu odomkn\u00fa\u0165 obrovsk\u00fd potenci\u00e1l pre rast a ziskovos\u0165, \u010d\u00edm si upevnia svoju poz\u00edciu ako najlep\u0161\u00ed v\u00fdkonn\u00edci v neust\u00e1le sa vyv\u00edjaj\u00facom svete e-commerce.<\/p><p class=\"theme-wp-block gb-responsive-465906-identifier\">Zavedenie druhej Buy Box Amazonu je viac ne\u017e len druh\u00e1 \u0161anca pre online maloobchodn\u00edkov &#8211; je to zmena hry. Teraz maj\u00fa aj predajcovia na druhom mieste \u0161ancu za\u017eiari\u0165 a pril\u00e1ka\u0165 pozornos\u0165 svojimi ponukami. O\u010dak\u00e1va sa, \u017ee s zv\u00fd\u0161enou vidite\u013enos\u0165ou druhej ponuky sa vygeneruje viac predaja a rozdelenie sa z\u00e1sadne zmen\u00ed: namiesto 90 % \/ 10 % je teraz predstavite\u013en\u00e9 in\u00e9 rozdelenie, ako napr\u00edklad 50 % \/ 40 % \/ 10 %. Ale to sa e\u0161te uvid\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-746108-identifier\">Trochu pozadia: Zrodenie druhej Buy Box Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-859690-identifier\">Ako je zn\u00e1me, Amazon m\u00e1 dvojit\u00fa funkciu ako platforma: spolo\u010dnos\u0165 prev\u00e1dzkuje trh, kde predajcovia m\u00f4\u017eu pred\u00e1va\u0165 svoje produkty, a z\u00e1rove\u0148 p\u00f4sob\u00ed aj ako predajca.<\/p><p class=\"theme-wp-block gb-responsive-507841-identifier\">Nie je tajomstvom, \u017ee Amazon m\u00e1 pr\u00edstup k mno\u017estvu d\u00e1tov\u00fdch s\u00faborov a neverejn\u00fdch obchodn\u00fdch inform\u00e1ci\u00ed od tret\u00edch str\u00e1n. Ako spolo\u010dnos\u0165 zalo\u017een\u00e1 na d\u00e1tach m\u00e1 Amazon schopnos\u0165 vyu\u017ei\u0165 tieto inform\u00e1cie na podporu svojho rastu a \u00faspechu. Je tie\u017e jasn\u00e9, \u017ee Amazon m\u00f4\u017ee vyu\u017ei\u0165 z\u00edskan\u00e9 inform\u00e1cie na svoj vlastn\u00fd \u00faspech a rast. Amazon u\u017e bol nieko\u013ekokr\u00e1t kritizovan\u00fd za zneu\u017e\u00edvanie s\u00fa\u0165a\u017en\u00e9ho pr\u00e1va a ovplyv\u0148ovanie pride\u013eovania Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-801888-identifier\">\u010co sa stalo predt\u00fdm: <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_4522\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Eur\u00f3pska komisia za\u010dala vy\u0161etrovanie v polovici roku 2019 <\/a>a na konci roku 2020 uviedla v predbe\u017enom n\u00e1zore, \u017ee Amazon u\u017e nemus\u00ed pou\u017e\u00edva\u0165 d\u00e1ta na spravodliv\u00fa s\u00fa\u0165a\u017e na trhu. Doteraz, tak dobre.<\/p><p class=\"theme-wp-block gb-responsive-755132-identifier\">Ale teraz sa dost\u00e1vame k najkritickej\u0161ej argument\u00e1cii pre zavedenie Buy Box 2 na Amazone. V druhom vy\u0161etrovan\u00ed sa Komisia chcela dozvedie\u0165:<br><br>1. Ako je mo\u017en\u00e9, \u017ee pr\u00edslu\u0161n\u00fd Buy Box v\u00ed\u0165az je prakticky jedin\u00fdm predajcom, ktor\u00fd je ocenen\u00fd predajom, a<br>2. Ak\u00fd je vz\u0165ah medzi pride\u013eovan\u00edm Buy Box podielov a vyu\u017e\u00edvan\u00edm programu FBA zo strany predajcov.<\/p><p class=\"theme-wp-block gb-responsive-23228-identifier\">Situ\u00e1cia win-win pre Amazon bola Komisii viac ne\u017e jasn\u00e1:. <br><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">Interakcia medzi n\u00e1kupn\u00fdm ko\u0161\u00edkom a programom Prime<\/a> m\u00e1 dva hlavn\u00e9 d\u00f4sledky. Po prv\u00e9, nespravodlivo uprednost\u0148uje vlastn\u00e9 ponuky Amazonu a ponuky predajcov, ktor\u00ed pou\u017e\u00edvaj\u00fa Fulfillment by Amazon. Po druh\u00e9, s\u0165a\u017euje spotrebite\u013eom vidie\u0165 ponuky online predajcov, ktor\u00ed nepou\u017e\u00edvaj\u00fa FBA. To znamen\u00e1, \u017ee potenci\u00e1lni kupuj\u00faci m\u00f4\u017eu preme\u0161ka\u0165 lep\u0161ie ponuky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-522994-identifier\">Zrodenie druhej Buy Box na Amazone<\/h3><p class=\"theme-wp-block gb-responsive-105995-identifier\">Po \u010delen\u00ed hrozbe v\u00fdznamnej pokuty za svoje obchodn\u00e9 praktiky bol Amazon n\u00faten\u00fd urobi\u0165 nasleduj\u00face z\u00e1v\u00e4zky:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-333406-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-202049-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon sa zaru\u010dil, \u017ee nebude vyu\u017e\u00edva\u0165 neverejn\u00e9 \u00fadaje nez\u00e1visl\u00fdch predajcov na svoje vlastn\u00e9 predaje,<\/li><li class=\"theme-wp-block gb-responsive-908540-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">aby zaobch\u00e1dzal so v\u0161etk\u00fdmi ponukami v oblasti n\u00e1kupn\u00e9ho ko\u0161\u00edka bez favoritizmu,<\/li><li class=\"theme-wp-block gb-responsive-75525-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">a aby zobrazoval konkuren\u010dn\u00fa ponuku ved\u013ea ponuky Buy Box, ak m\u00e1 konkuren\u010dn\u00e1 ponuka v\u00fdznamn\u00fd rozdiel v cene a\/alebo dodan\u00ed.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-4365-identifier\">Do j\u00fana 2023 mus\u00ed by\u0165 implement\u00e1cia druhej Buy Box dokon\u010den\u00e1 vo v\u0161etk\u00fdch krajin\u00e1ch E\u00da, okrem Talianska. Okrem toho Amazon urobil nasleduj\u00face z\u00e1v\u00e4zn\u00e9 z\u00e1v\u00e4zky t\u00fdkaj\u00face sa <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/vyhody-amazon-fba-vsetko-co-potrebujete-vediet\/\">programu Prime (Amazon FBA)<\/a>:<br><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-913900-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-650231-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Stanovi\u0165 nediskrimina\u010dn\u00e9 podmienky a krit\u00e9ri\u00e1 pre kvalifik\u00e1ciu predajcov a ich pon\u00fak pre program Prime.<\/li><li class=\"theme-wp-block gb-responsive-555056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Povoli\u0165 predajcom Prime vo\u013ene si vybera\u0165 svojich poskytovate\u013eov logistick\u00fdch a doru\u010dovac\u00edch slu\u017eieb a priamo vyjedn\u00e1va\u0165 podmienky s vybran\u00fdmi spolo\u010dnos\u0165ami.<\/li><li class=\"theme-wp-block gb-responsive-571677-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nepou\u017e\u00edva\u0165 inform\u00e1cie z\u00edskan\u00e9 prostredn\u00edctvom programu Prime t\u00fdkaj\u00face sa podmienok a v\u00fdkonu tret\u00edch dopravcov na svoje vlastn\u00e9 logistick\u00e9 slu\u017eby.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-792661-identifier\">Revolu\u010dn\u00e9! Zmena hry! &#8211; Reakcia profesion\u00e1lov na 2. Buy Box na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-882055-identifier\">Ned\u00e1vne zavedenie druh\u00e9ho n\u00e1kupn\u00e9ho po\u013ea na e-commerce platform\u00e1ch u\u017e vyvolalo mno\u017estvo reakci\u00ed od odborn\u00edkov z odvetvia a online predajcov. <a href=\"https:\/\/www.wuv.de\/Info\/W-V-meets-INTERNET-WORLD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ingrid Lommer z Internet World Business<\/a> sa zamerala na <a href=\"https:\/\/www.linkedin.com\/posts\/ronny-marx_gamechanger-buybox-amazon-activity-7011208637075357696-CHEZ\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hashtag #Gamechanger Ronnyho Marxa<\/a> a presk\u00famala prv\u00e9 zmeny, ktor\u00e9 m\u00f4\u017ee Amazon u\u017e testova\u0165.<\/p><p class=\"theme-wp-block gb-responsive-194616-identifier\">Medzi t\u00fdmi, ktor\u00fdch sa nov\u00e1 situ\u00e1cia najviac dot\u00fdka, s\u00fa predajcovia na trhu, ktor\u00ed sa sna\u017eia pochopi\u0165, ako umiestnenie v &#8220;nespr\u00e1vnej&#8221; Buy Box ovplyvn\u00ed ich reklamu a reklamn\u00fd rozpo\u010det. Pod\u013ea pravidla &#8220;kto vlastn\u00ed Buy Box, mus\u00ed plati\u0165 za reklamu,&#8221; \u010do prid\u00e1va \u010fal\u0161iu vrstvu zlo\u017eitosti pre online predajcov. Okrem toho existuje ur\u010dit\u00e1 zm\u00e4tok oh\u013eadom potenci\u00e1lneho dizajnu druhej Buy Box, ktor\u00fd v s\u00fa\u010dasnosti sp\u00f4sobuje viac zm\u00e4tku ne\u017e zlep\u0161uje pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok.<\/p><p class=\"theme-wp-block gb-responsive-891843-identifier\">Prebiehaj\u00faca diskusia o implement\u00e1cii druhej Buy Box na produktov\u00fdch str\u00e1nkach a v h\u013eadan\u00ed pokra\u010duje, pri\u010dom predajcovia a mana\u017e\u00e9ri agent\u00far klad\u00fa ot\u00e1zky o monitorovan\u00ed Buy Box a o tom, ako sa vyvinie konkurencia medzi dvoma ponukami. Tieto obavy boli zd\u00f4raznen\u00e9 v ned\u00e1vnom pr\u00edspevku (dostupnom iba v nem\u010dine) od <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7021443367825768449\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Michaela Frontzeka<\/a>, ktor\u00fd odr\u00e1\u017ea potrebu v\u00e4\u010d\u0161ej jasnosti a inform\u00e1ci\u00ed o d\u00f4sledkoch druhej Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-950268-identifier\">Ke\u010f sa odvetvie na\u010falej zaober\u00e1 dopadom tohto v\u00fdvoja, je jasn\u00e9, \u017ee zavedenie druh\u00e9ho n\u00e1kupn\u00e9ho po\u013ea bude ma\u0165 v\u00fdznamn\u00e9 d\u00f4sledky pre online predajcov. Iba \u010das uk\u00e1\u017ee, ako sa krajina e-commerce vyvinie v reakcii na t\u00fato najnov\u0161iu zmenu.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-365059-identifier\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png\" alt=\"Dvojn\u00e1sobn\u00e1 z\u00e1bava: Druh\u00e1 Buy Box Amazonu sa chyst\u00e1 otrias\u0165 hrou na trhu!\" class=\"wp-image-25141\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135541\/Amazon_Second_Buy_Box_Mockup_EU_Commission.png 1200w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-47713-identifier\">Druh\u00e1 Buy Box a prece\u0148ovanie<\/h2><p class=\"theme-wp-block gb-responsive-752082-identifier\">Krit\u00e9ri\u00e1 na v\u00fdber v\u00ed\u0165aza 2. Buy Box e\u0161te neboli stanoven\u00e9. Nie je ist\u00e9, \u010di bude druh\u00e1 ponuka umiestnen\u00e1 iba s FBM alebo \u010di bud\u00fa opr\u00e1vnen\u00e9 aj bal\u00edky.<br><br>Jedna vec v\u0161ak zost\u00e1va nezmenen\u00e1: cena je st\u00e1le rozhoduj\u00facim faktorom pri pride\u013eovan\u00ed Buy Box. Predajcovia, ktor\u00ed optimalizuj\u00fa svoje ceny, maj\u00fa dobr\u00fa \u0161ancu by\u0165 na vrchole zoznamu a z\u00edska\u0165 vidite\u013enos\u0165 a predaj.<br><br>Tu prich\u00e1dzaj\u00fa na sc\u00e9nu n\u00e1stroje na prece\u0148ovanie ako SELLERLOGIC, preto\u017ee umo\u017e\u0148uj\u00fa predajcovi plne kontrolova\u0165 cenu produktu a z\u00edska\u0165 Buy Box &#8211; \u010di u\u017e je to \u010d. 1 alebo \u010d. 2. Zavedenie druhej Buy Box otv\u00e1ra mo\u017enos\u0165 dosiahnu\u0165 podobn\u00fa vidite\u013enos\u0165 s vy\u0161\u0161ou cenou, \u010do rob\u00ed n\u00e1stroje na prece\u0148ovanie d\u00f4le\u017eitej\u0161\u00edmi ako kedyko\u013evek predt\u00fdm.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-134633-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-190300-identifier\">&#8220;Technicky neboli doteraz ozn\u00e1men\u00e9 \u017eiadne zmeny zo strany Amazonu. Predpoklad\u00e1m, \u017ee predajcovia FBM bud\u00fa ma\u0165 vy\u0161\u0161ie \u0161ance na generovanie v\u00e4\u010d\u0161\u00edch predajov s druhou Buy Box, ale to sa e\u0161te uvid\u00ed. Na\u0161a odpor\u00fa\u010danie je a zost\u00e1va sledova\u0165 vlastn\u00fd v\u00fdkon, dynamicky prisp\u00f4sobova\u0165 ceny a by\u0165 jasn\u00fd v tom, \u010do je spr\u00e1vne a d\u00f4le\u017eit\u00e9 pre va\u0161e vlastn\u00e9 podnikanie.&#8221;<\/p>\n<cite>Igor Branopolski, SELLERLOGIC<\/cite><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270423-identifier\">Z\u00e1vere\u010dn\u00e9 my\u0161lienky<\/h2><p class=\"theme-wp-block gb-responsive-826592-identifier\">Ned\u00e1vne zavedenie druhej Buy Box na online maloobchodn\u00fdch platform\u00e1ch vzbudilo n\u00e1deje na spravodlivej\u0161iu s\u00fa\u0165a\u017e medzi mnoh\u00fdmi online predajcami, najm\u00e4 t\u00fdmi, ktor\u00ed s\u00fa\u0165a\u017eia proti e-commerce gigantu Amazon, ke\u010f\u017ee Buy Box sl\u00fa\u017ei ako kritick\u00fd faktor \u00faspechu na platforme. Napriek tomuto pozit\u00edvnemu v\u00fdvoju zost\u00e1va rozsah jeho dopadu neist\u00fd a prebiehaj\u00faca diskusia je v tejto f\u00e1ze do zna\u010dnej miery \u0161pekulat\u00edvna.<\/p><p class=\"theme-wp-block gb-responsive-312008-identifier\">Zainteresovan\u00e9 strany si u\u017e m\u00f4\u017eu vytvori\u0165 prvotn\u00fd dojem o potenci\u00e1lnom dopade druhej Buy Box presk\u00faman\u00edm pon\u00fak, ktor\u00e9 s\u00fa u\u017e inzerovan\u00e9 s oboma Buy Box. Redak\u010dn\u00fd t\u00edm sa v\u0161ak viac zameriava na reakcie potenci\u00e1lnych kupuj\u00facich na nov\u00fd v\u00fdvoj. Sp\u00f4sob\u00ed zavedenie 2. Buy Box v\u00e4\u010d\u0161\u00ed zm\u00e4tok medzi z\u00e1kazn\u00edkmi, alebo pom\u00f4\u017ee vyrie\u0161i\u0165 probl\u00e9m v s\u00favislosti s dvoma k\u013e\u00fa\u010dov\u00fdmi bodmi? Po prv\u00e9, \u017ee ceny za ten ist\u00fd produkt sa m\u00f4\u017eu v\u00fdrazne l\u00ed\u0161i\u0165, a po druh\u00e9, \u017ee Amazon nie je jedin\u00fdm predajcom na platforme.<\/p><p class=\"theme-wp-block gb-responsive-585865-identifier\">Zatia\u013e \u010do je n\u00e1dejou, \u017ee zavedenie druhej Buy Box povedie k zv\u00fd\u0161enej konkurencii a v\u00e4\u010d\u0161ej transparentnosti pre kupuj\u00facich, zost\u00e1va ot\u00e1zne, \u010di to tak naozaj bude. Ke\u010f sa krajina e-commerce na\u010falej vyv\u00edja, bude zauj\u00edmav\u00e9 sledova\u0165 dopad tohto v\u00fdvoja na celkov\u00fa dynamiku online maloobchodu.<\/p><p class=\"theme-wp-block gb-responsive-31288-identifier has-small-font-size\">Image Credits: \u00a9 Porechenskaya &#8211; stock.adobe.com \/ Eur\u00f3pska komisia<\/p>","protected":false},"excerpt":{"rendered":"<p>Druh\u00e1 Buy Box Amazonu vzbudila ve\u013ek\u00fd z\u00e1ujem: Zmen\u00ed hru! Revolu\u010dn\u00e9! V skuto\u010dnosti sa veci m\u00f4\u017eu zmeni\u0165 nielen pre z\u00e1kazn\u00edkov, ale aj predajcovia na trhu sa bud\u00fa musie\u0165 prisp\u00f4sobi\u0165 nov\u00fdm podmienkam. Doteraz bola Buy Box zn\u00e1ma ako mal\u00e9 \u017elt\u00e9 pole n\u00e1kupn\u00e9ho ko\u0161\u00edka na str\u00e1nke s podrobnos\u0165ami o produkte. V bud\u00facnosti by v\u0161ak mohli by\u0165 na ka\u017edom<\/p>\n","protected":false},"author":21,"featured_media":25182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482,1440],"tags":[],"class_list":["post-227718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone","category-vsetko-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Druh\u00e1 Buy Box Amazonu: \u010co to znamen\u00e1 pre predajcov Amazonu<\/title>\n<meta name=\"description\" content=\"Druh\u00e1 Buy Box Amazonu sa m\u00e1 sta\u0165 zmenou hry pre predajcov Amazonu. 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