{"id":227730,"date":"2020-03-31T15:31:00","date_gmt":"2020-03-31T15:31:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/9-chyb-ktorym-by-ste-sa-mali-vyhnut-aby-ste-rozbehli-svoje-podnikanie-na-amazone\/"},"modified":"2020-03-31T15:31:00","modified_gmt":"2020-03-31T15:31:00","slug":"9-chyb-ktorym-by-ste-sa-mali-vyhnut-aby-ste-rozbehli-svoje-podnikanie-na-amazone","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/9-chyb-ktorym-by-ste-sa-mali-vyhnut-aby-ste-rozbehli-svoje-podnikanie-na-amazone\/","title":{"rendered":"9 ch\u00fdb, ktor\u00fdm by ste sa mali vyhn\u00fa\u0165, aby ste rozbehli svoje podnikanie na Amazone"},"content":{"rendered":"

Takmer \u017eiadna in\u00e1 oblas\u0165 neotv\u00e1ra obchodn\u00edkom tak\u00fa ve\u013ek\u00fa cie\u013eov\u00fa skupinu ako Amazon. Ale kde s\u00fa mnoh\u00ed z\u00e1kazn\u00edci, tam je aj vysok\u00e1 konkurencia. O to d\u00f4le\u017eitej\u0161ie je, aby ste sa so svoj\u00edm podnikan\u00edm presadili a poskytli vynikaj\u00facu z\u00e1kazn\u00edcku cestu. To plat\u00ed nielen v s\u00favislosti s Buy Box, ale aj pokia\u013e ide o v\u00fdsledky vyh\u013ead\u00e1vania, preto\u017ee na trhoch ako Amazon je konkurencia \u010dasto len na kliknutie od v\u00e1s.<\/p>

Mnoho online obchodn\u00edkov rob\u00ed pri snahe presadi\u0165 sa chyby, ktor\u00fdm sa d\u00e1 vyhn\u00fa\u0165 a ktor\u00e9 m\u00f4\u017eu dokonca st\u00e1\u0165 Buy Box. Ak\u00e9 to s\u00fa a \u010do m\u00f4\u017eete proti tomu urobi\u0165, sa dozviete tu.<\/p>

1 Pred\u00e1va\u0165 zl\u00e9 alebo neschv\u00e1len\u00e9 tovary<\/h2>

U\u017e pri z\u00edskavan\u00ed tovaru to za\u010d\u00edna! Ak sa zameriavate na produkty z E\u00da (napr\u00edklad z \u010c\u00edny), ste ako dovozca za to zodpovedn\u00ed.<\/p>

Preto sa mus\u00edte postara\u0165 aj o CE ozna\u010denie, preto\u017ee produkty bez tohto ozna\u010denia nie s\u00fa schv\u00e1len\u00e9 na predaj v E\u00da. Ak sa tejto povinnosti nebudete venova\u0165, m\u00f4\u017ee to ma\u0165 pre v\u00e1s v\u00e1\u017ene n\u00e1sledky. Nielen preto, \u017ee sa na v\u00e1s spotrebitelia nem\u00f4\u017eu spolieha\u0165. V takom pr\u00edpade mus\u00edte po\u010d\u00edta\u0165 aj s pr\u00e1vnymi n\u00e1sledkami.<\/p>

Aj n\u00edzku kvalitu v\u00e1\u0161ho tovaru by ste mali za ka\u017ed\u00fa cenu vyhn\u00fa\u0165. Ak sa r\u00fdchlo pokaz\u00ed alebo dokonca ohrozuje spotrebite\u013eov, tento z\u00e1kazn\u00edk pravdepodobne u\u017e u v\u00e1s nenak\u00fapi. Taktie\u017e m\u00f4\u017ee by\u0165 po\u0161koden\u00e1 va\u0161a poves\u0165, preto\u017ee zl\u00e9 recenzie nezanech\u00e1vaj\u00fa dobr\u00fd dojem u potenci\u00e1lnych nov\u00fdch kupuj\u00facich. Preto v\u017edy kontrolujte svoj tovar PREDT\u00ddM, ako ho odo\u0161lete z\u00e1kazn\u00edkovi, a u\u017e pri z\u00edskavan\u00ed sa zamerajte na d\u00f4veryhodn\u00fdch dod\u00e1vate\u013eov.<\/p>

2 Nereagova\u0165 na trendy v\u010das<\/h2>

Sn\u00e1\u010f neexistuje r\u00fdchlej\u0161ia bran\u017ea ako online obchod. Prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed sa pr\u00edspevky st\u00e1vaj\u00fa vir\u00e1lnymi a trendy sa \u0161\u00edria neuverite\u013enou r\u00fdchlos\u0165ou.<\/p>

Ke\u010f sa trend raz objav\u00ed, \u010doskoro aj ustupuje.<\/p>

Pam\u00e4tajte, \u017ee nie ste jedin\u00fdm predajcom v ekosyst\u00e9me Amazon, najm\u00e4 ak pred\u00e1vate obchodn\u00fd tovar. V marketingu sa hovor\u00ed o \u017eivotnom cykle produktu. Ten popisuje typick\u00fd priebeh dopytu po produkte, ktor\u00fd prebieha pribli\u017ene takto:<\/p>

\"product_life_cycle\"<\/a><\/figure><\/div>

Ako vid\u00edte, rast po f\u00e1ze zavedenia je ve\u013emi strm\u00fd a \u010dasto sk\u00f4r kr\u00e1tky. Av\u0161ak pr\u00e1ve v tomto obdob\u00ed by ste mali nasko\u010di\u0165 na vlak. Ak sa pripoj\u00edte pr\u00edli\u0161 neskoro, napr\u00edklad ke\u010f sa produkt u\u017e nach\u00e1dza v neskor\u0161ej f\u00e1ze satur\u00e1cie, hroz\u00ed v\u00e1m, \u017ee zostanete s prebytkami. \u0164a\u017ekos\u0165ou je, \u017ee produkt je v f\u00e1ze zavedenia e\u0161te nezn\u00e1my. S rast\u00facim predajom rastie aj zn\u00e1mos\u0165 produktu. Trendy by sa v\u0161ak mali, ako bolo pop\u00edsan\u00e9, rozpozna\u0165 v obdob\u00ed, ke\u010f s\u00fa e\u0161te nezn\u00e1me. Iba tak m\u00f4\u017eete profitova\u0165 z rast\u00faceho rastu.<\/p>

Vzh\u013eadom na vysok\u00fa konkurenciu a r\u00fdchlos\u0165 v e-commerce mus\u00edte trendy rozpozna\u0165 \u010do najsk\u00f4r a z\u00e1kazn\u00edkov si priviaza\u0165 v\u010das. Ako kr\u00e1tkodob\u00fd m\u00f4\u017ee by\u0165 \u017eivotn\u00fd cyklus produktu, ukazuje trend Fidget Spinnerov:<\/p>

\"9<\/a><\/figure><\/div>

Na konci apr\u00edla 2017 sa za\u010dal boom a za\u010diatkom septembra 2017 u\u017e bol pre\u010d. Ako vid\u00edte, je z\u00e1sadn\u00e9, aby ste trendy rozpoznali dostato\u010dne skoro.<\/p>

Ale ako n\u00e1js\u0165 trendy sk\u00f4r, ako sa stan\u00fa trendmi?<\/h3>

Odpove\u010f je bohu\u017eia\u013e trochu sklaman\u00edm: so strategick\u00fdm h\u013eadan\u00edm. Pravidelne preh\u013ead\u00e1vajte internet po nov\u00fdch trendoch a v\u00fdvojoch. Pri tom je rozumn\u00e9 nezameriava\u0165 sa len na Nemecko a Eur\u00f3pu. Napokon, mnoh\u00e9 trendy sa za\u010d\u00ednaj\u00fa ove\u013ea \u010falej a prich\u00e1dzaj\u00fa k n\u00e1m z USA alebo \u00c1zie. Myslite teda ve\u013ekoryso a majte na pam\u00e4ti cel\u00fd svet.<\/p>

In\u0161pir\u00e1ciu n\u00e1jdete napr\u00edklad na str\u00e1nkach\u00a0Trendy bud\u00facnosti<\/a>. Tam sa pravidelne zverej\u0148uj\u00fa produktov\u00e9 trendy. Ak u\u017e m\u00e1te predstavu, ktor\u00fd produkt sa \u010doskoro stane trendom, m\u00f4\u017eete ho vyh\u013eada\u0165 na\u00a0Google Trends<\/a>\u00a0a sledova\u0165 jeho v\u00fdvoj.<\/p>

3 Zl\u00e9 popisy produktov alebo obr\u00e1zky<\/h2>

SEO \u0161epk\u00e1r to u\u017e to\u013ekokr\u00e1t hl\u00e1sal: Optimalizujte popisy produktov!<\/p>

A predsa sa to nem\u00f4\u017ee poveda\u0165 dostato\u010dne \u010dasto. Zl\u00e9 popisy zanech\u00e1vaj\u00fa nielen neprofesion\u00e1lny dojem a odr\u00e1dzaj\u00fa z\u00e1kazn\u00edkov. Taktie\u017e ovplyv\u0148uj\u00fa hodnotenie na Amazone.<\/p>

K\u00fazeln\u00e9 slovo sa tu vol\u00e1: K\u013d\u00da\u010cOV\u00c9 SLOV\u00c1. \u00c1no, aj to u\u017e dlho k\u00e1\u017ee SEO-\u0161epk\u00e1r. Opr\u00e1vnene.<\/p>

Na z\u00e1klade k\u013e\u00fa\u010dov\u00fdch slov \u00a0Amazon-algoritmus\u00a0<\/a>sp\u00e1ja vyh\u013ead\u00e1vacie dopyty s produktmi. Porovn\u00e1va teda k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 z\u00e1kazn\u00edci zad\u00e1vaj\u00fa do vyh\u013ead\u00e1vacieho panela, s t\u00fdmi, ktor\u00e9 predajcovia pou\u017e\u00edvaj\u00fa vo svojich popisoch produktov. Je jasn\u00e9, \u017ee by ste sa mali sna\u017ei\u0165 dosiahnu\u0165 \u010do najviac zh\u00f4d.\u00a0<\/p>

Vydajte sa teda na prieskum k\u013e\u00fa\u010dov\u00fdch slov. Nez\u00e1le\u017e\u00ed na tom, \u010di manu\u00e1lne alebo automatizovane s n\u00e1strojom pod\u013ea v\u00e1\u0161ho v\u00fdberu<\/a>. Zistite, po \u010dom z\u00e1kazn\u00edci p\u00e1traj\u00fa a rozumne ich zakomponujte do svojho n\u00e1zvu, bulletpointov a popisu produktu.\u00a0<\/p>

\"9<\/figure><\/div>

Text v\u0161ak nie je v\u0161etko. Zamerajte sa aj na profesion\u00e1lne produktov\u00e9 fotografie. Napokon, m\u00e1lokto si k\u00fapi \u010dl\u00e1nok, ktor\u00fd bol zjavne odfoten\u00fd smartf\u00f3nom na pokr\u010den\u00fdch poste\u013en\u00fdch placht\u00e1ch so \u0161kvrnami od k\u00e1vy.<\/p>

Obr\u00e1zok je prv\u00e9, \u010do potenci\u00e1lnym z\u00e1kazn\u00edkom padne do oka. Tu je k\u013e\u00fa\u010dov\u00e9 slovo: CTR, teda miera prekliknut\u00ed alebo jednoducho miera kliknut\u00ed (ale neznie to tak cool, aby to SEO-\u0161epk\u00e1r pou\u017eil). Pre hodnotenie produktov zoh\u013ead\u0148uje Amazon-algoritmus aj t\u00fato metriku. Amazon chce svojim z\u00e1kazn\u00edkom v\u017edy pon\u00faknu\u0165 dokonal\u00fa z\u00e1kazn\u00edcku cestu. Ak je produkt \u010dasto kliknut\u00fd, pre Amazon to vyzer\u00e1, akoby sa mnoh\u00fdm z\u00e1kazn\u00edkom p\u00e1\u010dilo, \u010do vidia \u2013 ind\u00edcia pre dobr\u00fd produkt.<\/p>

Tu n\u00e1jdete mimochodom podrobn\u00fd \u010dl\u00e1nok o Amazon SEO<\/a>.<\/p>

4 Zlomi\u0165 sa v cenovej vojne<\/h2>

Jasn\u00e9 je, \u017ee boj o Buy Box je tvrd\u00fd. Mnoho predajcov a len jedno pole. R\u00fdchlo sa to dost\u00e1va aj na cenu a predajcovia sa sna\u017eia taktick\u00fdmi \u00fapravami cien predbehn\u00fa\u0165 konkurentov v boji o mal\u00e9 \u017elt\u00e9 pole.<\/p>

Toto sa \u010dasto deje viackr\u00e1t denne a zisk z Buy Box \u010dasto stoj\u00ed nemal\u00fa mar\u017eu.<\/p>

Preto by ste sa mali ur\u010dite zamera\u0165 na Repricer<\/a>, ktor\u00fd za v\u00e1s vst\u00fapi do ringu. Inteligentn\u00fd n\u00e1stroj porovn\u00e1va va\u0161u cenu s cenou va\u0161ich konkurentov a prisp\u00f4sob\u00ed ju tak, aby ste vy\u0161li ako v\u00ed\u0165az. Ke\u010f sa raz dostanete do Buy Box, Repricer tie\u017e vyjedn\u00e1 pre v\u00e1s najlep\u0161iu mo\u017en\u00fa cenu a va\u0161a mar\u017ea sa zv\u00fd\u0161i. <\/p>

Ale aj ke\u010f nestoj\u00edte v konkurencii o pole n\u00e1kupn\u00e9ho ko\u0161\u00edka, m\u00f4\u017eete profitova\u0165 z automatizovan\u00fdch pomocn\u00edkov. Preto\u017ee cena a dopyt s\u00fa v s\u00favislosti, asi nemus\u00edme viac vysvet\u013eova\u0165. Teraz m\u00f4\u017eete bu\u010f neust\u00e1le manu\u00e1lne prisp\u00f4sobova\u0165 svoju cenu aktu\u00e1lnemu dopytu, alebo sa zamera\u0165 na Repricer, ktor\u00fd to za v\u00e1s prevezme. Tak m\u00f4\u017eete jednoducho nastavi\u0165, \u017ee pri silnom dopyte sa nastav\u00ed vy\u0161\u0161ia cena a pri slabom ni\u017e\u0161ia.<\/p>

Nez\u00e1le\u017e\u00ed na tom, ktor\u00e9 scen\u00e1re sa na v\u00e1s vz\u0165ahuj\u00fa, s pomocou Repricer je va\u0161a cena v\u017edy aktu\u00e1lna a harmonizuje s aktu\u00e1lnou trhovou situ\u00e1ciou.<\/p>

5 Pomal\u00e9 doru\u010denie<\/h2>

My z\u00e1kazn\u00edci sme netrpezliv\u00ed a najnesk\u00f4r od s\u013eubu Amazonu doru\u010di\u0165 na druh\u00fd de\u0148, chceme na\u0161e objednan\u00e9 tovary IHNE\u010e.<\/p>

Rados\u0165 jedn\u00e9ho je utrpen\u00edm druh\u00e9ho. Preto\u017ee tak\u00e1 r\u00fdchla spr\u00e1va objedn\u00e1vok znamen\u00e1 pre mnoh\u00fdch predajcov stres. Objedn\u00e1vku treba prija\u0165, fakt\u00faru vystavi\u0165, tovar vybra\u0165 zo skladu… A potom je tu e\u0161te \u010das, ktor\u00fd prepravn\u00e1 slu\u017eba potrebuje na doru\u010denie.<\/p>

Je teda nevyhnutn\u00e9 ma\u0165 siln\u00e9ho partnera po svojom boku. Rad\u0161ej sa zamerajte na drah\u0161ie, ale profesion\u00e1lne prepravn\u00e9 slu\u017eby, ako \u0161etri\u0165 na nespr\u00e1vnom mieste. Kto kupuje lacno, plat\u00ed dvakr\u00e1t. V najhor\u0161om pr\u00edpade, preto\u017ee z\u00e1kazn\u00edk u\u017e nechce prija\u0165 tovar, preto\u017ee doru\u010denie trv\u00e1 pr\u00edli\u0161 dlho a m\u00f4\u017ee to dosta\u0165 r\u00fdchlej\u0161ie od va\u0161ej konkurencie.<\/p>

\u010eal\u0161ou mo\u017enos\u0165ou, ako optimalizova\u0165 svoje doru\u010denie, je FBA<\/a>. Amazon je zn\u00e1my svojou (takmer) dokonalou spr\u00e1vou objedn\u00e1vok a na to sa m\u00f4\u017eete spo\u013eahn\u00fa\u0165. Svoje tovary po\u0161lete do Amazonu a tam sa uskladnia. Ak si z\u00e1kazn\u00edk objedn\u00e1 jeden z va\u0161ich \u010dl\u00e1nkov, je prenesen\u00fd z automatizovan\u00e9ho reg\u00e1lu k pracovn\u00edkovi na balenie a zabalen\u00fd. Odtia\u013e sa cesta priamo za\u010d\u00edna k z\u00e1kazn\u00edkovi. V\u010faka mno\u017estvu produktov v logistick\u00fdch centr\u00e1ch Amazonu m\u00f4\u017ee online gigant vyu\u017e\u00edva\u0165 najnov\u0161iu technol\u00f3giu a spracov\u00e1va\u0165 doru\u010denie tak r\u00fdchlo, ako \u017eiadny predajca. <\/p>

6 Zl\u00e9 spravovanie vr\u00e1ten\u00ed<\/h2>
\"9<\/figure><\/div>

Vr\u00e1tenia s\u00fa v online obchode rovnako pravdepodobn\u00e9 ako Amen v kostole. \u0160aty, ktor\u00e9 na modeli vyzeraj\u00fa skvele v\u010faka Photoshopu, na vlastnom tele u\u017e tak ohromuj\u00faco nevyzeraj\u00fa. Hrn\u010dek nezvl\u00e1dol doru\u010denie tak dobre a prich\u00e1dza hne\u010f v nieko\u013ek\u00fdch kusoch. To v\u0161etko by sa v kamennom obchode pred n\u00e1kupom uk\u00e1zalo alebo by to bolo sp\u00f4soben\u00e9 vlastnou vinou.
Z\u00e1kazn\u00edci v\u00e1m d\u00f4veruj\u00fa, ke\u010f si kupuj\u00fa va\u0161e tovary. Najm\u00e4 ak je tovar vopred zaplaten\u00fd. T\u00e1to d\u00f4vera je u\u017e naru\u0161en\u00e1 d\u00f4vodom na vr\u00e1tenie. S dobr\u00fdm spravovan\u00edm vr\u00e1ten\u00ed to v\u0161ak m\u00f4\u017eete napravi\u0165.<\/p>

Ale nielen to: Amazon zoh\u013ead\u0148uje niektor\u00e9 metriky, ke\u010f ide o ur\u010denie v\u00ed\u0165aza po\u013ea n\u00e1kupn\u00e9ho ko\u0161\u00edka<\/a>. Ak nie s\u00fa va\u0161i z\u00e1kazn\u00edci spokojn\u00ed s va\u0161\u00edm spravovan\u00edm vr\u00e1ten\u00ed, m\u00e1 to negat\u00edvny dopad na va\u0161e \u0161ance na Buy Box.<\/p>

Urobte vr\u00e1tenie \u010do najjednoduch\u0161ie a nebr\u00e1\u0148te sa prij\u00edmaniu vr\u00e1ten\u00ed \u2013 bu\u010fte mo\u017eno aj trochu zhovievav\u00ed. Z\u00e1kazn\u00edci v\u00e1m to odmenia dobr\u00fdmi hodnoteniami a odpor\u00fa\u010daniami. A va\u0161e podnikanie z\u00edska, ak dobyjete Buy Box.<\/p>

Alebo si to e\u0161te u\u013eah\u010d\u00edte a zver\u00edte aj t\u00fato neob\u013e\u00faben\u00fa \u00falohu Amazonu. FBA slu\u017eba toti\u017e nezah\u0155\u0148a len doru\u010denie a skladovanie. Taktie\u017e spravovanie vr\u00e1ten\u00ed je pokryt\u00e9 (Hur\u00e1!).<\/p>

7 Zl\u00fd alebo dokonca nepr\u00edjemn\u00fd z\u00e1kazn\u00edcky servis<\/h2>

Nu\u017e, \u010di sa d\u00e1 zl\u00fd alebo nepr\u00edjemn\u00fd z\u00e1kazn\u00edcky servis e\u0161te nazva\u0165 servisom, je ot\u00e1zne. Nez\u00e1le\u017e\u00ed na tom, \u010di ide o ot\u00e1zky k produktom alebo probl\u00e9my s objedn\u00e1vkami. Z\u00e1kazn\u00edci sa obracaj\u00fa na v\u00e1s a h\u013eadaj\u00fa kompetentn\u00e9ho, priate\u013esk\u00e9ho z\u00e1stupcu.<\/p>

Najm\u00e4 ak v\u00e1s kontaktuj\u00fa kv\u00f4li nejak\u00e9mu probl\u00e9mu, nemali by ste e\u0161te viac prilieva\u0165 olej do oh\u0148a t\u00fdm, \u017ee budete nepr\u00edjemn\u00ed. Ur\u010dite to nie je v\u017edy jednoduch\u00e9. Kto by chcel zosta\u0165 priate\u013esk\u00fd, ke\u010f je na neho niekto nepr\u00edjemn\u00fd? Ale budete prekvapen\u00ed, ako ve\u013ea m\u00f4\u017ee priate\u013esk\u00fd, ch\u00e1pav\u00fd pr\u00edstup dosiahnu\u0165. \u010casto p\u00f4sob\u00ed dokonca upokojuj\u00faco.<\/p>

Ale to ur\u010dite viete a u\u017e to aplikujete?<\/p>

Okrem priate\u013eskosti je d\u00f4le\u017eit\u00e1 aj dobr\u00e1 dostupnos\u0165. V\u0161etci pozn\u00e1me hrozn\u00fa \u010dakaciu hudbu v e\u0161te hor\u0161ej kvalite, ktor\u00e1 v\u00e1s takmer n\u00fati zlo\u017ei\u0165. Ak sa k tomu pridaj\u00fa dlh\u00e9 \u010dakacie doby (a bolesti u\u0161\u00ed), nie je to pr\u00e1ve pozit\u00edvny z\u00e1\u017eitok so z\u00e1kazn\u00edckym servisom.<\/p>

Na druhej strane je frustruj\u00face, ke\u010f po\u0161lete e-mail podpore a t\u00fd\u017edne nedostanete odpove\u010f<\/a>. <\/p>

Ale ani tu nejde len o to, aby ste z\u00e1kazn\u00edka pote\u0161ili. Va\u0161e \u0161ance na \u00faspech pokia\u013e ide o Buy Box z\u00e1visia aj od toho. E\u0161te raz: Na Amazone je z\u00e1kazn\u00edk na prvom mieste. (Dobre, t\u00fdm sa vlastne op\u00e4\u0165 dost\u00e1vame k tomu, aby sme z\u00e1kazn\u00edka pote\u0161ili. Nepriamo.)<\/p>

\"Sp\u00e4tn\u00e1<\/figure><\/div>

Ak sa na ot\u00e1zky z\u00e1kazn\u00edkov neodpovie do 24 hod\u00edn \u2013 bez oh\u013eadu na to, \u010di je v\u00edkend, dovolenka alebo sviatok \u2013 va\u0161e \u0161ance na z\u00edskanie Buy Box klesaj\u00fa.<\/p>

Kto sa nechce vystavova\u0165 v\u0161etk\u00e9mu tomuto, m\u00f4\u017ee sa aj tu zamera\u0165 na FBA. Tak bud\u00fa z\u00e1kazn\u00edci priamo prepojen\u00ed so z\u00e1kazn\u00edckym servisom Amazonu a vy sa m\u00f4\u017eete v tomto smere uvo\u013enene opiera\u0165.<\/p>

8 Nevyu\u017ei\u0165 FBA vr\u00e1tenia pe\u0148az\u00ed<\/h2>

Ke\u010f si pre\u010d\u00edtate posledn\u00e9 body, zd\u00e1 sa, \u017ee FBA je naozaj skvel\u00e1 vec. A aj je! Ale aj tu s\u00fa tiene.<\/p>

V logistick\u00fdch centr\u00e1ch Amazonu je poriadny ruch. Tovary sa posielaj\u00fa, skladov\u00e9 z\u00e1soby sa dop\u013a\u0148aj\u00fa, vr\u00e1tenia sa prij\u00edmaj\u00fa… Je jasn\u00e9, \u017ee sa m\u00f4\u017eu vyskytn\u00fa\u0165 aj chyby \u2013 a to je v poriadku. Nikto nie je dokonal\u00fd \u2013 ani Amazon. Ove\u013ea d\u00f4le\u017eitej\u0161ie je, aby sa tieto chyby identifikovali. Na to dost\u00e1vaj\u00fa FBA predajcovia spr\u00e1vy o v\u0161etk\u00fdch FBA procesoch. Tieto musia by\u0165 neust\u00e1le analyzovan\u00e9 a kontrolovan\u00e9 na chyby. To sa v\u0161ak m\u00f4\u017ee r\u00fdchlo sta\u0165 obrovskou \u00falohou a mnoh\u00fdm FBA pou\u017e\u00edvate\u013eom to m\u00f4\u017ee prer\u00e1s\u0165 cez hlavu. Preto\u017ee nejde len o zlo\u017eit\u00e9 spr\u00e1vy samotn\u00e9. Mus\u00edte si na to tie\u017e vyhradi\u0165 \u010das. A kto ho m\u00e1 u\u017e v be\u017enej prev\u00e1dzke nazvy\u0161?<\/p>

Preto m\u00f4\u017ee ka\u017ed\u00fd FBA pou\u017e\u00edvate\u013e zamera\u0165 na automatiz\u00e1ciu. Lost & Found pre Amazon<\/a> automaticky prech\u00e1dza v\u0161etk\u00fdmi FBA spr\u00e1vami a h\u013ead\u00e1 v nich vzniknut\u00e9 chyby. Tieto s\u00fa priamo pripraven\u00e9 na kop\u00edrovanie a s\u00fa k dispoz\u00edcii. Na jednej strane ste tak okam\u017eite schopn\u00ed pochopi\u0165 procesy a na druhej strane v\u00e1m to u\u0161etr\u00ed mno\u017estvo pr\u00e1ce. Preto\u017ee jedin\u00e9, \u010do mus\u00edte urobi\u0165, je prenies\u0165 predpripraven\u00fd text do Seller Central a klikn\u00fa\u0165 na \u201eodosla\u0165\u201c. <\/p>

\u201eSELLERLOGIC Lost & Found je skuto\u010dne jednoduch\u00e9 rozhodnutie. A to nielen z ekonomick\u00e9ho h\u013eadiska. N\u00edzke n\u00e1klady, n\u00e1stroj, technol\u00f3gia za t\u00fdm, poskytovan\u00e9 slu\u017eby a t\u00edm za t\u00fdm, jednoducho v\u0161etko prispieva k tomu, \u017ee sme \u00faplne spokojn\u00ed.\u201c, hovor\u00ed z\u00e1kazn\u00edk Lost & Found Alexander Charatzoglou.<\/a><\/p>

9 Nezverejni\u0165 reklamu<\/h2>

To m\u00f4\u017ee na prv\u00fd poh\u013ead znie\u0165 trochu \u010dudne. Napokon, reklama je sk\u00f4r pre ve\u013ek\u00e9 korpor\u00e1cie a na to mus\u00ed by\u0165 najmenej najat\u00fd Thomas M\u00fcller, ktor\u00fd n\u00e1m vysvetl\u00ed, \u010do pr\u00e1ve potrebujeme.<\/p>

Ale tento obraz nezodpoved\u00e1 realite. Ka\u017edodenne sme konfrontovan\u00ed s ove\u013ea viac reklamou, ne\u017e si mysl\u00edme. Len sa to potom nevol\u00e1 reklama, ale reklamy.<\/p>

Pozrite sa na Amazon. Nebudete musie\u0165 dlho h\u013eada\u0165, aby ste na\u0161li produkt alebo rovno cel\u00fa zna\u010dku, ktor\u00e1 je ozna\u010den\u00e1 nen\u00e1padn\u00fdm \u0161ed\u00fdm p\u00edsmom s n\u00e1pisom \u201esponzorovan\u00e9\u201c \u2013 \u013eahko prehliadnute\u013en\u00e9 a r\u00fdchlo vn\u00edman\u00e9 ako organick\u00fd vyh\u013ead\u00e1vac\u00ed v\u00fdsledok.<\/p>

Sponzorovan\u00e9 znamen\u00e1, \u017ee predajca plat\u00ed, aby sa jeho produkt alebo zna\u010dka zobrazovali na vrchole v\u00fdsledkov vyh\u013ead\u00e1vania. Ak sa pozriete e\u0161te bli\u017e\u0161ie, v\u0161imnete si, \u017ee prv\u00e9 rady v\u00fdsledkov vyh\u013ead\u00e1vania s\u00fa pln\u00e9 zak\u00fapen\u00fdch v\u00fdsledkov. To je dobr\u00fd obchod pre Amazon. Len na americkom trhu mohol e-commerce gigant v roku 2019 zaznamena\u0165 tr\u017eby vo v\u00fd\u0161ke 10 mili\u00e1rd USD.<\/a> Kto nie je touto sumou ohromen\u00fd, tomu sa hovor\u00ed: To je n\u00e1rast o viac ako 33% v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom. <\/p>

Okrem sponzorovan\u00fdch rekl\u00e1m m\u00f4\u017eete z\u00edska\u0165 aj svoje v\u00fdkonnostn\u00e9 \u0161t\u00edtky (Bestseller a Amazon\u2019s Choice), ktor\u00e9 v\u00e1s taktie\u017e umiestnia vy\u0161\u0161ie vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/a><\/p>

Z\u00e1ver<\/h2>
\"9<\/figure><\/div>

Je potrebn\u00e9 zv\u00e1\u017ei\u0165 mno\u017estvo vec\u00ed, ke\u010f sa pust\u00edte do dobrodru\u017estva e-commerce. Od cien cez dopyt a\u017e po marketing produktov. Kto si je v\u0161ak vedom\u00fd mo\u017en\u00fdch ch\u00fdb, m\u00f4\u017ee sa im \u013eahko vyhn\u00fa\u0165 a so svoj\u00edm podnikan\u00edm sa rozbehn\u00fa\u0165.<\/p>

Preto\u017ee v\u0161etky chyby maj\u00fa jednu spolo\u010dn\u00fa vec: robia v\u00e1s v porovnan\u00ed s in\u00fdmi poskytovate\u013emi menej zauj\u00edmav\u00fdmi. Uk\u00e1\u017ete teda, ak\u00ed ste dobr\u00ed vy a va\u0161a ponuka, t\u00fdm, \u017ee poskytnete dobr\u00fa z\u00e1kazn\u00edcku cestu, aby sa potenci\u00e1lni kupuj\u00faci radi stali va\u0161imi z\u00e1kazn\u00edkmi! D\u00fafame, \u017ee sme v\u00e1m v tom mohli pom\u00f4c\u0165!<\/p>

Obrazov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Gajus \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ Screenshot @ GoogleTrends \/ \u00a9 Grispb \u2013 stock.adobe.com \/ \u00a9 \u041b\u0435\u043e\u043d\u0438\u0434 \u041a\u0440\u0430\u0432\u0447\u0443\u043a \u2013 stock.adobe.com \/ \u00a9 Olga \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Takmer \u017eiadna in\u00e1 oblas\u0165 neotv\u00e1ra obchodn\u00edkom tak\u00fa ve\u013ek\u00fa cie\u013eov\u00fa skupinu ako Amazon. Ale kde s\u00fa mnoh\u00ed z\u00e1kazn\u00edci, tam je aj vysok\u00e1 konkurencia. O to d\u00f4le\u017eitej\u0161ie je, aby ste sa so svoj\u00edm podnikan\u00edm presadili a poskytli vynikaj\u00facu z\u00e1kazn\u00edcku cestu. To plat\u00ed nielen v s\u00favislosti s Buy Box, ale aj pokia\u013e ide o v\u00fdsledky vyh\u013ead\u00e1vania, preto\u017ee na<\/p>\n","protected":false},"author":5,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-227730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"\n9 ch\u00fdb, ktor\u00fdm by sa predajcovia na Amazone mali vyhn\u00fa\u0165, aby boli \u00faspe\u0161n\u00ed<\/title>\n<meta name=\"description\" content=\"Mnoh\u00ed online predajcovia robia na Amazone chyby, ktor\u00fdm sa d\u00e1 vyhn\u00fa\u0165. \u010co to s\u00fa a ako ich opravi\u0165, si m\u00f4\u017eete pre\u010d\u00edta\u0165 tu.\" 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