{"id":227733,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/","title":{"rendered":"Finding, entering, and optimizing Amazon backend search terms \u2013 Here&#8217;s how!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5234-identifier\">Predajcovia \u010distej obchodnej komodity zriedka maj\u00fa t\u00fa \u010des\u0165, zatia\u013e \u010do predajcovia s priv\u00e1tnymi zna\u010dkami sa m\u00f4\u017eu zaobera\u0165 nov\u00fdmi ASIN: k\u013e\u00fa\u010dov\u00fdmi slovami. Mnoh\u00ed si hne\u010f myslia na optimaliz\u00e1ciu n\u00e1zvu produktu a popisu na str\u00e1nke produktu, av\u0161ak pre Amazon algoritmus s\u00fa rovnako d\u00f4le\u017eit\u00e9 aj tie vyh\u013ead\u00e1vacie v\u00fdrazy, ktor\u00e9 s\u00fa zadan\u00e9 v backend.<\/p><p class=\"theme-wp-block gb-responsive-733596-identifier\">Pri tom sa predajcovi nekladie len ot\u00e1zka, ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 vlastne najlep\u0161ie vyhovuj\u00fa jeho produktu \u2013 aj sp\u00f4sob, ak\u00fdm Amazon optim\u00e1lne \u010d\u00edta vyh\u013ead\u00e1vacie v\u00fdrazy, ob\u010das vedie k zm\u00e4tku. Preto sme sa pozreli na to, ak\u00e9 po\u017eiadavky existuj\u00fa pre k\u013e\u00fa\u010dov\u00e9 slov\u00e1 na Amazone, ako by sa mali ide\u00e1lne pou\u017e\u00edva\u0165 a \u010di s\u00fa n\u00e1stroje na v\u00fdskum k\u013e\u00fa\u010dov\u00fdch slov naozaj potrebn\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-567313-identifier\">\u010co s\u00fa vyh\u013ead\u00e1vacie v\u00fdrazy na Amazone?<\/h2><p class=\"theme-wp-block gb-responsive-20417-identifier\">Takmer ka\u017ed\u00fd z\u00e1kazn\u00edk, ktor\u00fd sa pohybuje na r\u00f4znych trhoch tohto e-commerce giganta, m\u00e1 ur\u010dit\u00e9 vyh\u013ead\u00e1vacie spr\u00e1vanie: z\u00e1ujem o n\u00e1kup. Na to vo v\u00e4\u010d\u0161ine pr\u00edpadov vyu\u017e\u00edva vyh\u013ead\u00e1vac\u00ed panel v hornej \u010dasti domovskej str\u00e1nky. Tak\u00e9to k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 s\u00fa tam zadan\u00e9 na n\u00e1jdenie konkr\u00e9tnych produktov, s\u00fa vyh\u013ead\u00e1vacie v\u00fdrazy Amazon, tie\u017e naz\u00fdvan\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-240532-identifier\">Aby zistil vhodn\u00fd produkt k vyh\u013ead\u00e1vacej fr\u00e1ze, porovn\u00e1va A9 algoritmus k\u013e\u00fa\u010dov\u00e9 slovo vyh\u013ead\u00e1vacej po\u017eiadavky s term\u00ednmi, ktor\u00e9 boli zadan\u00e9 v backend. Pri tom online gigant sleduje exkluz\u00edvny pr\u00edstup: Produkty je mo\u017en\u00e9 n\u00e1js\u0165 cez vyh\u013ead\u00e1vac\u00ed panel iba vtedy, ak s\u00fa v\u0161etky k\u013e\u00fa\u010dov\u00e9 slov\u00e1 pou\u017eit\u00e9 vo vyh\u013ead\u00e1vacej po\u017eiadavke aj zadan\u00e9 v backend. To v\u0161ak nezah\u0155\u0148a len pole pre vyh\u013ead\u00e1vacie v\u00fdrazy, ale aj polia pre n\u00e1zov, bulletpointy a do ur\u010ditej miery dokonca aj popis.<\/p><p class=\"theme-wp-block gb-responsive-779264-identifier\">Preto plat\u00ed: \u010c\u00edm viac vyh\u013ead\u00e1vac\u00edch v\u00fdrazov Amazon obsahuje backend, t\u00fdm lep\u0161ie pravdepodobne dopadne aj hodnotenie produktu. Okrem toho by tieto k\u013e\u00fa\u010dov\u00e9 slov\u00e1 mali ma\u0165 \u010do najvy\u0161\u0161iu relevantnos\u0165 vo vz\u0165ahu k produktu.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-745507-identifier is-style-default desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon has-black-color has-text-color\" style=\"border-color:#0054cc\"><blockquote><p><\/p><p>Ako optimalizova\u0165 frontend zoznamu, sme u\u017e prebrali v na\u0161om\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00edspevku o SEO optimaliz\u00e1cii<\/a>\u00a0produktov\u00fdch detailn\u00fdch str\u00e1nok.<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-361578-identifier\">Okrem toho existuj\u00fa tzv. \u0161t\u00fdlov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Tieto s\u00fa relevantn\u00e9 na zaradenie \u010dl\u00e1nku do r\u00f4znych produktov\u00fdch kateg\u00f3ri\u00ed, tak\u017ee maj\u00fa len nepriamo nie\u010do spolo\u010dn\u00e9 s konkr\u00e9tnou vyh\u013ead\u00e1vacou po\u017eiadavkou. Iba ak je zoznam vybaven\u00fd \u0161t\u00fdlov\u00fdmi k\u013e\u00fa\u010dov\u00fdmi slovami, objav\u00ed sa aj vtedy, ke\u010f pou\u017e\u00edvatelia \u010falej zu\u017euj\u00fa v\u00fdsledky svojho vyh\u013ead\u00e1vania pomocou filtrov a napr\u00edklad vyber\u00fa konkr\u00e9tnu kateg\u00f3riu. Av\u0161ak predajcovia tu nem\u00f4\u017eu vo\u013ene zad\u00e1va\u0165 vyh\u013ead\u00e1vacie v\u00fdrazy Amazon, ale musia si vybra\u0165 z n\u00e1vrhov cie\u013eov, t\u00e9m at\u010f.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-383586-identifier\">Vykazovanie vyh\u013ead\u00e1vac\u00edch v\u00fdrazov spolo\u010dnos\u0165ou Amazon samotnou<\/h2><p class=\"theme-wp-block gb-responsive-803770-identifier\">Norm\u00e1lne je online obor sk\u00f4r zdr\u017eanliv\u00fd s vyhl\u00e1seniami o fungovan\u00ed svojho algoritmu a v\u00e1he faktorov hodnotenia. Pri t\u00e9me k\u013e\u00fa\u010dov\u00fdch slov v\u0161ak Amazon rob\u00ed v\u00fdnimku a pon\u00faka\u00a0<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G23501?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">konkr\u00e9tne tipy na spr\u00e1vne pou\u017e\u00edvanie vyh\u013ead\u00e1vac\u00edch v\u00fdrazov<\/a>\u00a0v backendu.\u00a0<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88551-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-145060-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Maxim\u00e1lna <strong>d\u013a\u017eka<\/strong> aktu\u00e1lne predstavuje 249 znakov (stav j\u00fan 2020).\u00a0<\/li><li class=\"theme-wp-block gb-responsive-546355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Ve\u013ek\u00e9 a mal\u00e9 p\u00edsmen\u00e1<\/strong> sa nezoh\u013ead\u0148uj\u00fa.<\/li><li class=\"theme-wp-block gb-responsive-76826-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Interpunk\u010dn\u00e9 znamienka<\/strong>\u00a0ako \u010diarky nie s\u00fa potrebn\u00e9. Sta\u010d\u00ed oddeli\u0165 slov\u00e1 medzerami.<\/li><li class=\"theme-wp-block gb-responsive-42522-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Synonym\u00e1<\/strong>, povolen\u00e9 p\u00edsania,\u00a0<strong>skratky<\/strong>\u00a0a alternat\u00edvne n\u00e1zvy by sa mali pou\u017e\u00edva\u0165, pravopisn\u00e9 chyby v\u0161ak nie.<\/li><li class=\"theme-wp-block gb-responsive-269428-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Opakovania slov<\/strong>\u00a0s\u00fa naopak zbyto\u010dn\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-530079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>V\u00fdkri\u010dn\u00edky<\/strong>\u00a0by sa v \u017eiadnom pr\u00edpade nemali pou\u017e\u00edva\u0165, inak sa produkt zobraz\u00ed iba vtedy, ak vyh\u013ead\u00e1vac\u00ed v\u00fdraz na Amazone presne zodpoved\u00e1 pou\u017eit\u00e9mu k\u013e\u00fa\u010dov\u00e9mu slovu.<\/li><li class=\"theme-wp-block gb-responsive-405688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Men\u00e1 zna\u010diek<\/strong>\u00a0(aj vlastn\u00e9) nie s\u00fa povolen\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-809713-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00a0<strong>ASINy<\/strong>\u00a0by nemali by\u0165 zadan\u00e9 ako vyh\u013ead\u00e1vacie v\u00fdrazy Amazonu.<\/li><li class=\"theme-wp-block gb-responsive-453197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zastavovacie a\u00a0<strong>v\u00fdpl\u0148ov\u00e9 slov\u00e1<\/strong>\u00a0(\u201ejeden\u201c, \u201ea\u201c, \u201epre\u201c, \u201eten\u201c at\u010f.) by sa nemali pou\u017e\u00edva\u0165.<\/li><li class=\"theme-wp-block gb-responsive-936861-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Taktie\u017e sta\u010d\u00ed pou\u017ei\u0165 bu\u010f\u00a0<strong>singul\u00e1r alebo plur\u00e1l<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-362167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Subjekt\u00edvne<\/strong>\u00a0(\u201enajlacnej\u0161ie\u201c, \u201enajlep\u0161ie\u201c at\u010f.) alebo\u00a0<strong>do\u010dasn\u00e9<\/strong>\u00a0(\u201enov\u00e9\u201c, \u201eteraz v akcii\u201c at\u010f.) \u00fadaje nie s\u00fa povolen\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-895810-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Rovnako s\u00fa ur\u00e1\u017eliv\u00e9 alebo hanliv\u00e9 v\u00fdrazy a\u00a0<strong>nepravdiv\u00e9 tvrdenia<\/strong>\u00a0zak\u00e1zan\u00e9.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138806-identifier\">Ako sa optim\u00e1lne zad\u00e1vaj\u00fa vyh\u013ead\u00e1vacie v\u00fdrazy Amazonu?<\/h3><p class=\"theme-wp-block gb-responsive-735981-identifier\">Najv\u00e4\u010d\u0161ou prek\u00e1\u017ekou je ur\u010dite maxim\u00e1lny po\u010det znakov. V backendu umo\u017e\u0148uje Amazon pre vyh\u013ead\u00e1vacie v\u00fdrazy menej ako 250 bajtov (znakov). Medzery sa po\u010d\u00edtaj\u00fa. To nie je ve\u013ea miesta. Poradie jednotliv\u00fdch v\u00fdrazov je rovnako irelevantn\u00e9 ako ich bl\u00edzkos\u0165 k sebe \u2013 to je rozdiel oproti klasick\u00fdm Google k\u013e\u00fa\u010dov\u00fdm slov\u00e1m. Preto je zbyto\u010dn\u00e9 opakova\u0165 v\u00fdrazy, namiesto toho by sa mali predajcovia Amazonu sna\u017ei\u0165 umiestni\u0165 \u010do najviac vyh\u013ead\u00e1vac\u00edch v\u00fdrazov.<\/p><p class=\"theme-wp-block gb-responsive-432587-identifier\"><strong>Najlep\u0161\u00ed tip<\/strong>\u00a0je pou\u017eitie poml\u010diek. T\u00fdmto sp\u00f4sobom je mo\u017en\u00e9 zada\u0165 r\u00f4zne varianty vyh\u013ead\u00e1vac\u00edch v\u00fdrazov Amazonu do jedn\u00e9ho. S \u201eKlettersteig-Set\u201c sa napr\u00edklad pokr\u00fdva \u201eKlettersteig\u201c, \u201eSet\u201c, \u201eKlettersteig-Set\u201c, \u201eKlettersteigset\u201c a \u201eKlettersteig Set\u201c. Pluralov\u00e9 formy a mal\u00e9 p\u00edsmen\u00e1 sa e\u0161te prid\u00e1vaj\u00fa. Napriek tomu by sa poml\u010dky mali pou\u017e\u00edva\u0165 s rozvahou, napr\u00edklad v\u017edy vtedy, ke\u010f je potrebn\u00e9 pokry\u0165 ve\u013ea r\u00f4znych k\u013e\u00fa\u010dov\u00fdch slov alebo p\u00edsan\u00ed. <\/p><p class=\"theme-wp-block gb-responsive-248814-identifier\">\u010eal\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1 m\u00f4\u017eu by\u0165 napr\u00edklad \u201eKarabiner\u201c alebo \u201eBandfalld\u00e4mpfer\u201c. Ke\u010f\u017ee opakovania, ako aj v\u00fdpl\u0148ov\u00e9 slov\u00e1 alebo interpunk\u010dn\u00e9 znamienka len zbyto\u010dne zaberaj\u00fa znaky, sta\u010d\u00ed ich prida\u0165 bez toho, aby sa znova kombinovali s \u201eKlettersteig-Set\u201c.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-519030-identifier desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-143639-identifier\"><strong>Pozor!<\/strong>\u00a0Nezabudnite dodr\u017eiava\u0165\u00a0<strong>maxim\u00e1lny po\u010det znakov 249 bajtov<\/strong>! Prekro\u010denie tohto limitu vedie k ignorovaniu v\u0161etk\u00fdch k\u013e\u00fa\u010dov\u00fdch slov v tomto poli. M\u00f4\u017ee sa tie\u017e sta\u0165, \u017ee Amazon niektor\u00e9 vyh\u013ead\u00e1vacie v\u00fdrazy hodnot\u00ed s viac znakmi, napr\u00edklad preto, \u017ee umlauty zodpovedaj\u00fa aspo\u0148 dvom bajtom. Aj poml\u010dky sa po\u010d\u00edtaj\u00fa.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-703635-identifier\">Kde m\u00f4\u017eu predajcovia Amazonu zad\u00e1va\u0165 alebo maza\u0165 vyh\u013ead\u00e1vacie v\u00fdrazy?<\/h3><p class=\"theme-wp-block gb-responsive-62097-identifier\">Aby ste \u00faspe\u0161ne pred\u00e1vali na Amazone, s\u00fa vyh\u013ead\u00e1vacie v\u00fdrazy nevyhnutn\u00e9. Amazon umo\u017e\u0148uje v Seller Central zad\u00e1vanie v sekcii \u201eZ\u00e1soby\u201c.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938011-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-71748-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V sekcii \u201eSpr\u00e1va z\u00e1sob\u201c n\u00e1jdu predajcovia svoje produkty.<\/li><li class=\"theme-wp-block gb-responsive-446286-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kliknut\u00edm na \u201eUpravi\u0165\u201c pri ka\u017edom produkte sa otvor\u00ed nov\u00e1 str\u00e1nka.<\/li><li class=\"theme-wp-block gb-responsive-834201-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Na karte \u201eK\u013e\u00fa\u010dov\u00e9 slov\u00e1\u201c m\u00f4\u017eu by\u0165 v poli \u201eVyh\u013ead\u00e1vacie v\u00fdrazy\u201c zadan\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/li><li class=\"theme-wp-block gb-responsive-542919-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tam je rovnako mo\u017en\u00e9 vymaz\u00e1va\u0165 zadan\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 alebo aktualizova\u0165 u\u017e existuj\u00face v\u00fdrazy.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-393835-identifier\"><strong>N\u00e1js\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1: V\u00fdskum u\u013eah\u010den\u00fd<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-896162-identifier\">Kto napr\u00edklad chce zisti\u0165 vyh\u013ead\u00e1vacie v\u00fdrazy pre ur\u010dit\u00e9 produkty pre svoje podnikanie Amazon FBA, m\u00e1 r\u00f4zne mo\u017enosti v\u00fdskumu. Najd\u00f4le\u017eitej\u0161ie na za\u010diatok: Pou\u017eite svoj rozum! Najlep\u0161ie pozn\u00e1te nielen svojich z\u00e1kazn\u00edkov, ale aj svoje produkty. Viete o prepracovanej funkcii, skrytej vlastnosti alebo osobitnom dizajne. P\u00fdtajte sa teda, \u010do by ste h\u013eadali, aby ste tento produkt na\u0161li, a zaujmite perspekt\u00edvu svojej cie\u013eovej skupiny.<\/p><p class=\"theme-wp-block gb-responsive-695589-identifier\">\u010eal\u0161ou mo\u017enos\u0165ou je automatick\u00e9 dopl\u0148ovanie (\u201eAutosuggest\u201c). Akon\u00e1hle s\u00fa do vyh\u013ead\u00e1vacieho po\u013ea Amazonu zadan\u00e9 vyh\u013ead\u00e1vacie v\u00fdrazy, softv\u00e9r navrhne \u010fal\u0161ie vhodn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 boli v minulosti \u010dasto h\u013eadan\u00e9 v s\u00favislosti so zadan\u00fdm v\u00fdrazom. Z t\u00fdchto autosuggestov m\u00f4\u017eu predajcovia vy\u010d\u00edta\u0165, ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s\u00fa obzvl\u00e1\u0161\u0165 relevantn\u00e9, preto\u017ee ich pou\u017e\u00edvatelia \u010dasto h\u013eadali. Tieto, ktor\u00e9 sa hodia, m\u00f4\u017eu by\u0165 potom prevzat\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-940414-identifier\">Profesion\u00e1lni online predajcovia sa v\u0161ak s t\u00fdmito postupmi r\u00fdchlo dostan\u00fa na hranicu, preto\u017ee obe met\u00f3dy s\u00fa \u010dasovo n\u00e1ro\u010dn\u00e9 a m\u00e1lo presn\u00e9. Okrem toho nie je mo\u017en\u00e9 zisti\u0165 objem vyh\u013ead\u00e1vania. Preto sa oplat\u00ed pou\u017ei\u0165 aj \u0161peci\u00e1lne n\u00e1stroje na v\u00fdskum k\u013e\u00fa\u010dov\u00fdch slov, napr\u00edklad od Perpetua alebo Sistrix. Existuj\u00fa\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-zlepsite-svoje-hodnotenie-s-spravnym-nastrojom-na-klucove-slova-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">ako bezplatn\u00e9, tak aj platen\u00e9 n\u00e1stroje<\/a>, pri\u010dom tie druh\u00e9 zvy\u010dajne pon\u00fakaj\u00fa v\u00e4\u010d\u0161\u00ed rozsah funkci\u00ed a napr\u00edklad zobrazuj\u00fa objem vyh\u013ead\u00e1vania. \u010casto patr\u00ed k nim aj funkcia, ktor\u00e1 umo\u017e\u0148uje analyzova\u0165 tie vyh\u013ead\u00e1vacie v\u00fdrazy Amazonu, ktor\u00e9 pou\u017e\u00edva konkurencia. Takto m\u00f4\u017eu by\u0165 pomocou n\u00e1strojov na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 filtrovan\u00e9 obzvl\u00e1\u0161\u0165 v\u00fdnosn\u00e9 v\u00fdrazy.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831545-identifier\">Vyh\u013ead\u00e1vacie v\u00fdrazy zna\u010diek: Ruky pre\u010d!<\/h2><p class=\"theme-wp-block gb-responsive-680686-identifier\">Mimo Amazonu je\u00a0<a href=\"https:\/\/www.e-recht24.de\/news\/markenrecht\/7825-adwords-werbung-darf-man-mit-fremden-marken-in-den-keywords-werben.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">vo v\u0161eobecnosti povolen\u00e9 sp\u00fa\u0161\u0165a\u0165 reklamn\u00e9 kampane aj na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 cudz\u00edch zna\u010diek<\/a>, pokia\u013e je jasne rozpoznate\u013en\u00e9, o ak\u00fa zna\u010dku ide pri produkte. Okrem toho mus\u00ed by\u0165 jasne rozpoznate\u013en\u00e9, \u017ee ide o reklamu. V samotnej reklame nesmie by\u0165 zahrnut\u00e9 cudz\u00ed n\u00e1zov zna\u010dky a inak by sa mala obsahovo vyhn\u00fa\u0165 akejko\u013evek spojitosti medzi produktom a cudz\u00edm n\u00e1zvom zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-996164-identifier\">Amazon v\u0161ak vylu\u010duje pou\u017e\u00edvanie cudz\u00edch n\u00e1zvov zna\u010diek v backendov\u00fdch k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch. Vo v\u0161eobecnosti pod\u013ea smern\u00edc nie je povolen\u00e9 uv\u00e1dza\u0165 vlastn\u00fa zna\u010dku. <a href=\"https:\/\/www.ratgeberrecht.eu\/markenrecht-aktuell\/zur-zulaessigkeit-von-marken-suchbegriffen-auf-amazon.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A na to by sa mali predajcovia tie\u017e dr\u017ea\u0165<\/a>, ke\u010f zad\u00e1vaj\u00fa svoje vyh\u013ead\u00e1vacie v\u00fdrazy Amazonu. Inak to m\u00f4\u017ee vies\u0165 k sankci\u00e1m zo strany Amazonu, ako aj k pr\u00e1vnemu varovaniu od vlastn\u00edka zna\u010dky.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-338531-identifier\">Z\u00e1ver<\/h2><p class=\"theme-wp-block gb-responsive-137657-identifier\">Kto chce \u00faspe\u0161ne pred\u00e1va\u0165 na Amazone produkty Private Label, mus\u00ed sa v ka\u017edom pr\u00edpade zaobera\u0165 d\u00f4le\u017eit\u00fdmi faktormi SEO Amazonu a v\u00fdberom vhodn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov. Existuj\u00fa pritom k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 sa objavuj\u00fa napr\u00edklad v n\u00e1zve produktu, a tak\u00e9, ktor\u00e9 sa zad\u00e1vaj\u00fa iba v backendu. Nie je d\u00f4le\u017eit\u00e9 len prioritizova\u0165 v\u00fdrazy pod\u013ea relevantnosti. Aj sp\u00f4sob zad\u00e1vania v Seller Central z\u00e1sadne ovplyv\u0148uje, ak\u00fa poz\u00edciu zaujme produkt pre konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slovo v hodnoten\u00ed a ako ho n\u00e1jdu pou\u017e\u00edvatelia. Rovnako by sa nemali zab\u00fada\u0165 ani na \u0161t\u00fdlov\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, pomocou ktor\u00fdch je mo\u017en\u00e9 produkty zaradi\u0165 do kateg\u00f3ri\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-502443-identifier\">Okrem toho by sa predajcovia v ka\u017edom pr\u00edpade mali obozn\u00e1mi\u0165 s po\u017eiadavkami, ktor\u00e9 Amazon stanovuje pre vyh\u013ead\u00e1vacie v\u00fdrazy, a napr\u00edklad nepou\u017e\u00edva\u0165 n\u00e1zvy zna\u010diek \u2013 ani cudz\u00edch, ani vlastn\u00fdch. Namiesto toho je potrebn\u00e9 zamera\u0165 sa na obsahov\u00e9 aspekty produktu, jeho funkciu a dizajn.<\/p><p class=\"theme-wp-block gb-responsive-602783-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Predajcovia \u010distej obchodnej komodity zriedka maj\u00fa t\u00fa \u010des\u0165, zatia\u013e \u010do predajcovia s priv\u00e1tnymi zna\u010dkami sa m\u00f4\u017eu zaobera\u0165 nov\u00fdmi ASIN: k\u013e\u00fa\u010dov\u00fdmi slovami. Mnoh\u00ed si hne\u010f myslia na optimaliz\u00e1ciu n\u00e1zvu produktu a popisu na str\u00e1nke produktu, av\u0161ak pre Amazon algoritmus s\u00fa rovnako d\u00f4le\u017eit\u00e9 aj tie vyh\u013ead\u00e1vacie v\u00fdrazy, ktor\u00e9 s\u00fa zadan\u00e9 v backend. Pri tom sa predajcovi nekladie<\/p>\n","protected":false},"author":3,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-227733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon SEO: Spr\u00e1vne zad\u00e1vanie vyh\u013ead\u00e1vac\u00edch v\u00fdrazov<\/title>\n<meta name=\"description\" content=\"Na Amazone s\u00fa vyh\u013ead\u00e1vacie v\u00fdrazy mimoriadne d\u00f4le\u017eit\u00e9. 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