{"id":227748,"date":"2020-11-17T10:51:00","date_gmt":"2020-11-17T10:51:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-a-obsahove-sablony-a-osvedcene-postupy-ake-moduly-su-tam\/"},"modified":"2020-11-17T10:51:00","modified_gmt":"2020-11-17T10:51:00","slug":"amazon-a-obsahove-sablony-a-osvedcene-postupy-ake-moduly-su-tam","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-a-obsahove-sablony-a-osvedcene-postupy-ake-moduly-su-tam\/","title":{"rendered":"Amazon A+ obsahov\u00e9 \u0161abl\u00f3ny a osved\u010den\u00e9 postupy: Ak\u00e9 moduly s\u00fa tam?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-161672-identifier\">Produktov\u00e1 detailn\u00e1 str\u00e1nka na Amazone zvy\u010dajne nasleduje jasn\u00fa \u0161trukt\u00faru a pr\u00edsne pravidl\u00e1. Predajcovia maj\u00fa tu len m\u00e1lo priestoru na dizajn: Medzi n\u00e1zvom produktu, bulletpointmi a popisom zost\u00e1va m\u00e1lo miesta na vlastn\u00e9 n\u00e1pady, osobitn\u00e9 oslovenia z\u00e1kazn\u00edkov alebo kreat\u00edvne marketingov\u00e9 opatrenia. \u017de existuje dopyt t\u00fdmto smerom, online platforma u\u017e pred rokmi rozpoznala \u2013 a najprv pre dod\u00e1vate\u013eov, potom aj pre predajcov zaviedla tzv. Amazon A+ obsah. \u0160abl\u00f3ny dokonca pom\u00e1haj\u00fa pri vytv\u00e1ran\u00ed a u\u013eah\u010duj\u00fa majite\u013eovi zna\u010dky alebo spr\u00e1vcovi detailnej str\u00e1nky poskytn\u00fa\u0165 z\u00e1kazn\u00edkovi dobr\u00fd a u\u017eito\u010dn\u00fd obsah aj bez ve\u013ek\u00fdch grafick\u00fdch odborn\u00fdch znalost\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-197472-identifier\">Predajcovia si m\u00f4\u017eu vybra\u0165 z r\u00f4znych modulov a zostavi\u0165 ich pod\u013ea svojich po\u017eiadaviek. Preto sme sa pozreli na to, ak\u00e9 \u0161abl\u00f3ny existuj\u00fa a na ak\u00e9 \u00fa\u010dely s\u00fa r\u00f4zne moduly vhodn\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-476401-identifier\">\u010co je Amazon A+ obsah?<\/h2><p class=\"theme-wp-block gb-responsive-897197-identifier\">Ka\u017ed\u00fd produkt, ktor\u00fd sa nach\u00e1dza na str\u00e1nkach online giganta, m\u00e1 svoju vlastn\u00fa ASIN (\u201eAmazon Standard Identification Number\u201d) a ka\u017ed\u00fd, kto pon\u00faka ten ist\u00fd produkt na Amazone, sa zarad\u00ed ako predajca do zoznamu t\u00fdch, ktor\u00ed tento produkt u\u017e pred\u00e1vaj\u00fa. Zvy\u010dajne kupuj\u00fa z\u00e1kazn\u00edci od toho predajcu, ktor\u00fd pr\u00e1ve <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">vyhral Buy Box<\/a>. Pr\u00edslu\u0161n\u00fa produktov\u00fa detailn\u00fa str\u00e1nku spravuje v t\u00fdchto pr\u00edpadoch jedin\u00fd predajca, ktor\u00fd je v\u00e4\u010d\u0161inou vlastn\u00edkom zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-68396-identifier\">Inak je to pri tovaroch s priv\u00e1tnou zna\u010dkou. Tieto produkty s\u00fa zvy\u010dajne pon\u00fakan\u00e9 len jedn\u00fdm predajcom pod vlastnou zna\u010dkou. V\u00fdnimkou s\u00fa ve\u013ek\u00e9 obchodn\u00e9 zna\u010dky, ktor\u00e9 pred\u00e1vaj\u00fa aj tretie strany. Ale aj tu plat\u00ed, \u017ee v\u00e4\u010d\u0161inou spr\u00e1vca detailnej str\u00e1nky \u2013 tzv. listing \u2013 je vlastn\u00edkom zna\u010dky a ur\u010duje obsah ako n\u00e1zov, bulletpointy at\u010f., ktor\u00fd sa tam zobrazuje. Na tejto produktovej str\u00e1nke maj\u00fa predajcovia k dispoz\u00edcii aj pole na popis produktu, ktor\u00e9 m\u00f4\u017eu vyplni\u0165 a\u017e 2.000 znakmi.<\/p><p class=\"theme-wp-block gb-responsive-967764-identifier\">Amazon A+ obsah roz\u0161iruje tento popis produktu o \u010fal\u0161\u00edch 5.000 znakov na celkov\u00fdch 7.000 znakov, aby predajcovia mohli svoje \u010dl\u00e1nky prezentova\u0165 \u010do najpr\u00ed\u0165a\u017elivej\u0161ie. Okrem toho je mo\u017en\u00e9 prida\u0165 produktov\u00e9 obr\u00e1zky, grafiky a dokonca aj vide\u00e1, aby sa potenci\u00e1lnemu z\u00e1kazn\u00edkovi u\u013eah\u010dilo rozhodovanie o k\u00fape.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-637658-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-93747-identifier\">Okrem toho je k dispoz\u00edcii aj pr\u00e9miov\u00e1 verzia pre dod\u00e1vate\u013eov aj predajcov: Amazon A+ Premium obsah, ktor\u00fd pon\u00faka v\u00fdhody ako videoklipy, interakt\u00edvny obsah alebo sekciu FAQ. Av\u0161ak predajcovia sa musia na to aktivova\u0165 a splni\u0165 <a href=\"https:\/\/sellercentral.amazon.de\/help\/hub\/reference\/external\/G202102930?ref=efph_202134820_cont_G202102950&amp;locale=de-DE#wjz_cjc_jcb__section_i34_gm5_k5b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ur\u010dit\u00e9 po\u017eiadavky<\/a>. Napr\u00edklad v\u0161etky ASINy produktov\u00e9ho katal\u00f3gu musia obsahova\u0165 A+ obsah, aby mohli vyu\u017e\u00edva\u0165 pr\u00e9miov\u00fd obsah na Amazone.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-323811-identifier\">\u010ci m\u00f4\u017eete ako predajca vyu\u017ei\u0165 b\u00fdval\u00fd EBC pre v\u00e1\u0161 produkt, z\u00e1vis\u00ed teda od nasleduj\u00facich po\u017eiadaviek:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244333-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498607-identifier\">M\u00e1te pod\u013ea Global Catalog Identifier (GCID) ASIN produktu a m\u00f4\u017eete upravova\u0165 produktov\u00fa detailn\u00fa str\u00e1nku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146442-identifier\">U\u017e ste zaregistrovali svoju zna\u010dku v programe Amazon Brand Registry.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75211-identifier\">Va\u0161e produkt nie je \u010dl\u00e1nkom, ktor\u00fd je zaraden\u00fd do kateg\u00f3ri\u00ed knihy, m\u00e9dia, video alebo digit\u00e1lne. Pre tieto kateg\u00f3rie nie s\u00fa k dispoz\u00edcii \u017eiadne roz\u0161\u00edrenia.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-135838-identifier\">Ak\u00e9 ciele m\u00f4\u017eem sledova\u0165 s Amazon A+ obsahom?<\/h2><p class=\"theme-wp-block gb-responsive-531277-identifier\">V prvom rade ide o to, uk\u00e1za\u0165 z\u00e1kazn\u00edkovi, \u017ee vlastn\u00fd produkt je najlep\u0161ou vo\u013ebou a t\u00fdm zv\u00fd\u0161i\u0165 konverzn\u00fd pomer. A+ obsah je pritom ch\u00e1pan\u00fd ako pred\u013a\u017een\u00e1 ruka gal\u00e9rie produktov\u00fdch obr\u00e1zkov, ktor\u00e1 pon\u00faka dostatok priestoru a pr\u00edle\u017eitost\u00ed na podrobnej\u0161ie vysvetlenie a presvied\u010danie pri hlavn\u00fdch d\u00f4vodoch na n\u00e1kup. Tento priestor nie je v gal\u00e9rii produktov\u00fdch obr\u00e1zkov, najm\u00e4 pri \u201ehigh involvement\u201c produktoch, pravidelne k dispoz\u00edcii. Preto je rozumn\u00e9 zaobch\u00e1dza\u0165 s oboma oblas\u0165ami gal\u00e9rie a A+ strategicky ako s jednou jednotkou a cielene umiestni\u0165 obsahov\u00e9 d\u00f4razy, aby z\u00e1kazn\u00edci dostali spr\u00e1vne inform\u00e1cie v spr\u00e1vny \u010das a \u010do najr\u00fdchlej\u0161ie pre\u0161li k uzavretiu n\u00e1kupu. \u010eal\u0161ie ciele m\u00f4\u017eu zah\u0155\u0148a\u0165 u\u013eah\u010denie z\u00e1kazn\u00edckeho servisu t\u00fdm, \u017ee sa prevent\u00edvne zobrazia opakuj\u00face sa t\u00e9my. Okrem toho je A+ vhodn\u00fd aj na in\u0161pir\u00e1ciu, prostredn\u00edctvom receptov\u00fdch n\u00e1vrhov m\u00f4\u017eu by\u0165 z\u00e1kazn\u00edkom proakt\u00edvne pribl\u00ed\u017een\u00e9 odpor\u00fa\u010dania na pou\u017eitie. Nakoniec je A+ aj spr\u00e1vnym miestom na rie\u0161enie n\u00e1mietok v\u0161etk\u00e9ho druhu. Ale v z\u00e1vislosti od produktu sa oplatia r\u00f4zne pr\u00edstupy.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-779577-identifier\">Zdie\u013ea\u0165 inform\u00e1cie<\/h3><p class=\"theme-wp-block gb-responsive-844543-identifier\">M\u00e1te napr\u00edklad produkt, ktor\u00fd si vy\u017eaduje vysok\u00fa \u00farove\u0148 vysvetlenia? Potom by ste mali vyu\u017ei\u0165 dodato\u010dn\u00fd priestor, ktor\u00fd v\u00e1m poskytuje Amazon A+ obsah, na vysvetlenie v\u00e1\u0161ho produktu. Do tejto kateg\u00f3rie patr\u00ed napr\u00edklad aj smartf\u00f3ny.<\/p><div class=\"wp-block-image gb-responsive-89681-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png\"><img decoding=\"async\" width=\"844\" height=\"364\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png\" alt=\"Amazon A+ obsah pr\u00edklad zdie\u013eania inform\u00e1ci\u00ed\" class=\"wp-image-1072\" title=\"Amazon A+ obsah pr\u00edklad zdie\u013eania inform\u00e1ci\u00ed\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--407x176.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--768x331.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png 1134w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-415388-identifier\">V tomto pr\u00edklade s\u00fa tri funkcie smartf\u00f3nu prostredn\u00edctvom Amazon A+ obsahu atrakt\u00edvne zobrazen\u00e9, aby ich podrobnej\u0161ie op\u00edsali: funkcia Dual-SIM, dobr\u00e1 v\u00fddr\u017e bat\u00e9rie a odomykanie pomocou rozpozn\u00e1vania tv\u00e1re. Ka\u017ed\u00e1 funkcia je vizualizovan\u00e1 obr\u00e1zkom, ktor\u00fd najprv up\u00fata pozornos\u0165 a potom je vysvetlen\u00fd kr\u00e1tkym textom. Takto s\u00fa z\u00e1kazn\u00edkom poskytnut\u00e9 relevantn\u00e9 inform\u00e1cie bez toho, aby boli prezentovan\u00e9 v monot\u00f3nnom, dlhom texte, ktor\u00fd nakoniec nikto nechce \u010d\u00edta\u0165. Obzvl\u00e1\u0161\u0165 nie, ak porovn\u00e1vate viac produktov a mus\u00edte na ka\u017edej str\u00e1nke \u010d\u00edta\u0165 epos o \u201ejedine\u010dn\u00fdch\u201c funkci\u00e1ch. Tu sa m\u00f4\u017eete efekt\u00edvne odl\u00ed\u0161i\u0165 od konkurencie, ak svoj Amazon A+ obsah navrhnete cielene pre svoju cie\u013eov\u00fa skupinu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-827332-identifier\">Vypracova\u0165 USP<\/h3><p class=\"theme-wp-block gb-responsive-688777-identifier\">S A+ obsahom m\u00f4\u017eete tie\u017e zd\u00f4razni\u0165 Unique Selling Points, teda body, ktor\u00e9 robia produkt jedine\u010dn\u00fdm. Ak sa v\u00e1\u0161 produkt l\u00ed\u0161i od produktov va\u0161ich konkurentov, mali by ste to jasne uk\u00e1za\u0165, preto\u017ee to m\u00f4\u017ee by\u0165 rozhoduj\u00faci faktor, pre\u010do si z\u00e1kazn\u00edk k\u00fapi u v\u00e1s namiesto u konkurenta.<\/p><div class=\"wp-block-image gb-responsive-147276-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\"><img decoding=\"async\" width=\"1076\" height=\"704\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\" alt=\"Amazon A+ obsah vypracovanie USP pr\u00edklad\" class=\"wp-image-1076\" style=\"width:844px\" title=\"Amazon A+ obsah vypracovanie USP pr\u00edklad\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-407x266.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-768x502.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-844x552.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png 1076w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-939384-identifier\">V tomto pr\u00edklade predajca jasne ukazuje svoj\u00edm Amazon A+ obsahom, \u017ee jeho prote\u00ednov\u00fd pr\u00e1\u0161ok je veg\u00e1nsky, obsahuje kvalitn\u00e9 zlo\u017eky a poskytuje z\u00e1ruku kvality. T\u00fdmito bodmi sa odli\u0161uje od in\u00fdch prote\u00ednov\u00fdch pr\u00e1\u0161kov, ktor\u00e9 s\u00fa vyroben\u00e9 z \u017eivo\u010d\u00ed\u0161nych l\u00e1tok alebo nie s\u00fa kvalitn\u00e9. Aj tu s\u00fa tri body na prv\u00fd poh\u013ead zrejm\u00e9, tak\u017ee priamo up\u00fataj\u00fa pozornos\u0165 z\u00e1kazn\u00edka a m\u00f4\u017eu ovplyvni\u0165 jeho rozhodovanie o k\u00fape. Av\u0161ak A+ obsah tejto Amazon detailnej str\u00e1nky pozost\u00e1va z ve\u013emi ve\u013ea textu. Pozrite sa ni\u017e\u0161ie, ako to mo\u017eno urobi\u0165 e\u0161te lep\u0161ie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-943153-identifier\">Vytvori\u0165 virtu\u00e1lny z\u00e1kazn\u00edcky z\u00e1\u017eitok<\/h3><p class=\"theme-wp-block gb-responsive-147564-identifier\">Ke\u010f z\u00e1kazn\u00edci nakupuj\u00fa v obchode, za\u017e\u00edvaj\u00fa n\u00e1kupn\u00fd z\u00e1\u017eitok \u00faplne inak, ako v mnoh\u00fdch pr\u00edpadoch, ke\u010f nakupuj\u00fa online.<\/p><p class=\"theme-wp-block gb-responsive-294676-identifier\">M\u00f4\u017eu si produkty vysk\u00fa\u0161a\u0165, dotkn\u00fa\u0165 sa ich a pos\u00fadi\u0165 zo v\u0161etk\u00fdch str\u00e1n. A m\u00f4\u017eu sa poradi\u0165 s predajcom, ktor\u00fd odpovie na ich ot\u00e1zky a predstav\u00ed im alternat\u00edvy.<\/p><p class=\"theme-wp-block gb-responsive-152925-identifier\">To v\u0161etko odpad\u00e1 pri nakupovan\u00ed na Amazone a podobne. Preto by ste ako predajca mali pribl\u00ed\u017ei\u0165 z\u00e1kazn\u00edcku cestu na va\u0161ej produktovej str\u00e1nke k z\u00e1\u017eitku v obchode, ako je to len mo\u017en\u00e9. Vyu\u017eite Amazon A+ obsah a uk\u00e1\u017ete svoj produkt so v\u0161etk\u00fdmi jeho aspektmi. Ak pred\u00e1vate kabelku, m\u00f4\u017eete uk\u00e1za\u0165 v\u0161etky priehradky a poskytn\u00fa\u0165 poh\u013ead do vn\u00fatra ta\u0161ky. Na z\u00e1klade produktov\u00fdch fotografi\u00ed s porovn\u00e1vac\u00edmi objektmi m\u00f4\u017eete z\u00e1kazn\u00edkom uk\u00e1za\u0165, ak\u00e1 ve\u013ek\u00e1 ta\u0161ka naozaj je. Takto si mnoh\u00ed m\u00f4\u017eu lep\u0161ie odhadn\u00fa\u0165 skuto\u010dn\u00fa ve\u013ekos\u0165, ako keby len \u010d\u00edtali abstraktn\u00e9 rozmery v popise produktu. Ko\u013eko je u\u017e 58 cm?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-525914-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-950943-identifier\">Na Amazone s\u00edce nem\u00f4\u017eete nastavi\u0165 virtu\u00e1lneho predajn\u00e9ho asistenta, ale s pomocou sekcie FAQ m\u00f4\u017eete aspo\u0148 odpoveda\u0165 na naj\u010dastej\u0161ie ot\u00e1zky z\u00e1kazn\u00edkov a poradi\u0165 im napr\u00edklad oh\u013eadom funkci\u00ed.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-579332-identifier\">S Amazon A+ obsahom m\u00e1te tie\u017e mo\u017enos\u0165 prida\u0165 porovn\u00e1vaciu tabu\u013eku na produktov\u00fa detailn\u00fa str\u00e1nku. Takto m\u00f4\u017eete porovna\u0165 uveden\u00fd \u010dl\u00e1nok s in\u00fdmi produktmi vo va\u0161om sortimente. Zoberme si op\u00e4\u0165 kabelku z vy\u0161\u0161ie uveden\u00e9ho pr\u00edkladu. Mo\u017eno je ta\u0161ka pre z\u00e1kazn\u00edka predsa len trochu mal\u00e1, preto\u017ee by sa pou\u017e\u00edvala ako ta\u0161ka do kancel\u00e1rie a mala by ma\u0165 miesto nielen na laptop a obed, ale aj na hrn\u010dek s k\u00e1vou. Ak teraz pon\u00fakate aj kabelku, ktor\u00e1 tieto potreby sp\u013a\u0148a, je len na kliknutie \u010faleko. Z\u00e1kazn\u00edk m\u00f4\u017ee na z\u00e1klade va\u0161ej porovn\u00e1vacej tabu\u013eky vidie\u0165, \u017ee ju m\u00e1te v ponuke, a pravdepodobne na \u0148u klikne.<\/p><p class=\"theme-wp-block gb-responsive-772227-identifier\">Navy\u0161e t\u00fdmto sp\u00f4sobom odvraciate pozornos\u0165 z\u00e1kazn\u00edkov na svoje vlastn\u00e9 produkty namiesto na produkty va\u0161ich konkurentov. Preto\u017ee \u010di chcete alebo nie, va\u0161i konkurenti s\u00fa tie\u017e len na kliknutie \u010faleko.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-814757-identifier\">Rozpr\u00e1va\u0165 pr\u00edbeh va\u0161ej zna\u010dky<\/h3><p class=\"theme-wp-block gb-responsive-832177-identifier\">Mo\u017eno nie je zvl\u00e1\u0161tny len v\u00e1\u0161 produkt, ale aj cel\u00e1 va\u0161a spolo\u010dnos\u0165? Ste obzvl\u00e1\u0161\u0165 udr\u017eate\u013en\u00ed alebo soci\u00e1lne anga\u017eovan\u00ed? Potom to uk\u00e1\u017ete vo svojom Amazon A+ obsahu a urobte z toho svoj Unique Selling Point.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-596145-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-615330-identifier\">Ako vytvori\u0165 A+ obsah<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-22937-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-317006-identifier\">Kliknite v Seller Central na naviga\u010dnom paneli na Reklama a v rozba\u013eovacom menu vyberte spr\u00e1vcu A+ obsahu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-314258-identifier\">Teraz h\u013eadajte bu\u010f cez vyh\u013ead\u00e1vacie pole pod\u013ea ASIN, aby ste upravili existuj\u00faci A+ obsah, alebo kliknite na tla\u010didlo Vytvori\u0165 obsah pre A+.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-129256-identifier\">Teraz m\u00f4\u017eete obsah pomenova\u0165, aby ste ho nesk\u00f4r na\u0161li v spr\u00e1vcovi obsahu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-561847-identifier\">Vyberte jazyk, pre ktor\u00fd sa m\u00e1 obsah vytvori\u0165.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-502148-identifier\">Nahrajte svoje firemn\u00e9 logo a pridajte popis produktu. Tieto dva body mus\u00edte vyplni\u0165. Rozpozn\u00e1te to pod\u013ea mal\u00e9ho z\u00e1mku v pravom hornom rohu ved\u013ea modulov.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307731-identifier\">Teraz m\u00f4\u017eete prida\u0165 \u010fal\u0161ie sekcie pomocou tla\u010didla \u201ePrida\u0165 modul\u201c. Vyberte pre svoj Amazon A+ obsah \u0161abl\u00f3nu \u2013 \u0161peci\u00e1lne grafick\u00e9 znalosti nie s\u00fa potrebn\u00e9.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-670327-identifier\">Vypl\u0148te moduly obsahom. Ak chcete pou\u017ei\u0165 iba \u010dasti modulu, m\u00f4\u017eete odstr\u00e1ni\u0165 in\u00e9 komponenty pomocou mal\u00e9ho x v\u013eavo ved\u013ea nich.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-996448-identifier\">Cel\u00fd modul m\u00f4\u017eete odstr\u00e1ni\u0165 pomocou x v pravom hornom rohu pr\u00edslu\u0161n\u00e9ho modulu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-246718-identifier\">S t\u00fdmto syst\u00e9mom stavebnice m\u00f4\u017eete teraz svoju str\u00e1nku \u00faplne individu\u00e1lne prisp\u00f4sobi\u0165.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-311536-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png\"><img decoding=\"async\" width=\"844\" height=\"640\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png\" alt=\"Amazon A+ obsah predstavenie spolo\u010dnosti pr\u00edklad\" class=\"wp-image-1080\" title=\"Amazon A+ obsah predstavenie spolo\u010dnosti pr\u00edklad\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-407x308.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-768x582.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png 1020w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-135499-identifier\">V tomto pr\u00edklade sa pred\u00e1vaj\u00fa v\u010del\u00ed vosk. Rozl\u00ed\u0161enie produktu v tejto oblasti je \u0165a\u017ek\u00e9. Preto je vhodn\u00e9 zd\u00f4razni\u0165 jedine\u010dnos\u0165 spolo\u010dnosti. Kupuj\u00faci v\u010del\u00edch voskov s\u00fa s vysokou pravdepodobnos\u0165ou ve\u013emi ekologicky uvedomel\u00ed a chc\u00fa podpori\u0165 spolo\u010dnos\u0165, ktor\u00e1 sa aj mimo predaja anga\u017euje v ochrane \u017eivotn\u00e9ho prostredia. Takto si z\u00e1kazn\u00edci s\u00edce k\u00fapia rovnak\u00fd produkt, ale z\u00e1rove\u0148 vedia, \u017ee len pri tejto spolo\u010dnosti prispeli aj k ochrane \u017eivotn\u00e9ho prostredia. Fotografia, hlavn\u00e9 body a kr\u00e1tky text ve\u013emi n\u00e1zorne rozpr\u00e1vaj\u00fa pr\u00edbeh a s\u00fa \u013eahko str\u00e1vite\u013en\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-992249-identifier\">Amazon A+ Premium<\/h2><p class=\"theme-wp-block gb-responsive-783037-identifier\">N\u00e1zov A+ Premium obsah nevystihuje ve\u013emi dobre, \u010do sa za n\u00edm vlastne skr\u00fdva. Ide toti\u017e o dodato\u010dn\u00fd po\u010det \u0161pecifick\u00fdch modulov pre A+ oblas\u0165, ktor\u00e9 boli v porovnan\u00ed s klasick\u00fdmi A+ modulmi optimalizovan\u00e9 na ur\u010dit\u00fdch miestach a \u010diasto\u010dne pon\u00fakaj\u00fa nov\u00e9 mo\u017enosti v zobrazen\u00ed obsahu.<\/p><p class=\"theme-wp-block gb-responsive-486504-identifier\">Lep\u0161\u00ed n\u00e1zov by preto bol A+ Advanced alebo A+ Next Gen.<\/p><p class=\"theme-wp-block gb-responsive-715193-identifier\">Konkr\u00e9tne je s A+ Premium modulmi mo\u017en\u00e9 ulo\u017ei\u0165 obsah &#8220;\u0161pecifick\u00fd pre zariadenie&#8221; a to samostatne pre desktop aj mobiln\u00e9 zariadenie.<\/p><p class=\"theme-wp-block gb-responsive-118826-identifier\">V\u00fdsledkom s\u00fa lep\u0161ie zobrazenie a homog\u00e9nnej\u0161ie, konzistentnej\u0161ie zobrazenie obsahu v porovnan\u00ed so \u0161tandardn\u00fdmi modulmi.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-845868-identifier\"><img decoding=\"async\" width=\"844\" height=\"692\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg\" alt=\"A-Plus-Content na Amazone pri\u0165ahuje \u010ditate\u013eov prostredn\u00edctvom atrakt\u00edvnych graf\u00edk a obr\u00e1zkov.\" class=\"wp-image-56175\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-407x334.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-768x630.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-1536x1259.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon.jpg 1952w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-374989-identifier\">V pr\u00edklade vidno 2 pr\u00e9miov\u00e9 A+ bannery, ktor\u00e9 s\u00fa v A+ mana\u017e\u00e9ri umiestnen\u00e9 pod sebou. Medzi bannerami nie je vidno prechod ani na desktopovej, ani na mobilnej verzii. Pri klasick\u00fdch moduloch by boli oba bannery oddelen\u00e9 bielou medzerou.<\/p><p class=\"theme-wp-block gb-responsive-642322-identifier\">Pln\u00e9 potenci\u00e1l nov\u00fdch modulov v\u0161ak mo\u017eno vyu\u017ei\u0165 iba vtedy, ak sa v prvom kroku op\u00fdtame, ak\u00fd obsah by sa rozumne mal komunikova\u0165 v tejto oblasti, a v druhom kroku, ktor\u00e9 nov\u00e9 funkcie modulu mi najlep\u0161ie umo\u017e\u0148uj\u00fa tento obsah pren\u00e1\u0161a\u0165. Ide teda najprv o &#8220;\u010cO&#8221; a a\u017e potom o &#8220;AKO&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-736488-identifier\">Konkr\u00e9tne existuj\u00fa nov\u00e9 moduly, ktor\u00e9 umo\u017e\u0148uj\u00fa ove\u013ea lep\u0161ie porovnanie r\u00f4znych produktov\u00fdch modelov, tak\u017ee porovnanie a rozhodovanie o k\u00fape je takmer na prv\u00fd poh\u013ead mo\u017en\u00e9.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-569399-identifier\"><img decoding=\"async\" width=\"844\" height=\"372\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg\" alt=\"A-Plus-Content poskytuje vizu\u00e1lnu pridan\u00fa hodnotu pre \u010ditate\u013eov.\" class=\"wp-image-56177\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-768x338.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-1536x677.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content.jpg 1616w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-602573-identifier\">Navy\u0161e existuj\u00fa teraz moduly na kr\u00ed\u017eov\u00fd predaj, ktor\u00e9 s\u00fa ove\u013ea lep\u0161ie prisp\u00f4soben\u00e9 na komunik\u00e1ciu rozmanitosti produktov v portf\u00f3liu a z\u00e1rove\u0148 reaguj\u00fa na potreby z\u00e1kazn\u00edkov.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-306004-identifier\"><img decoding=\"async\" width=\"844\" height=\"323\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg\" alt=\"\u010co je A-Plus-Content? Prostriedok na podporu anga\u017eovanosti a interakcie\" class=\"wp-image-56178\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-407x156.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-768x294.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-1536x588.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-2048x784.jpg 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-76774-identifier\">Nakoniec r\u00f4zne moduly slideshow umo\u017e\u0148uj\u00fa konzistentn\u00e9 a s\u00favisl\u00e9 zobrazenie mnoh\u00fdch aspektov rovnak\u00e9ho t\u00e9my, bez potreby viacer\u00fdch bannerov.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-510538-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg\" alt=\"A-Plus-Content: Viacero pr\u00edkladov produktu pon\u00faka kupuj\u00facim rozmanitos\u0165.\" class=\"wp-image-56180\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-1536x629.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele.jpg 1609w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-351167-identifier\">A+ pr\u00e9miov\u00fd obsah v\u0161ak nemo\u017eno bezv\u00fdhradne a pau\u0161\u00e1lne odporu\u010di\u0165. Ide predov\u0161etk\u00fdm o radu modulov so \u0161pecifick\u00fdmi vlastnos\u0165ami. Predov\u0161etk\u00fdm kv\u00f4li dvom form\u00e1tom, desktop a mobil, je n\u00e1ro\u010dnos\u0165 v grafickom dizajne a t\u00fdm aj n\u00e1klady v porovnan\u00ed so \u0161tandardn\u00fdmi modulmi vy\u0161\u0161ie.<\/p><p class=\"theme-wp-block gb-responsive-118933-identifier\">Predajcovia by sa mali sk\u00f4r strategicky zamyslie\u0165 nad umiestnen\u00edm a rozdelen\u00edm svojho obsahu cez gal\u00e9riu obr\u00e1zkov a A+ oblas\u0165 a zva\u017eova\u0165 A+ pr\u00e9miov\u00fd obsah iba vtedy, ak je zrejm\u00fd jasn\u00fd pr\u00ednos v marketingu, ktor\u00fd ospravedl\u0148uje vy\u0161\u0161ie n\u00e1klady na obstaranie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-549976-identifier\">Amazon A+ Content \u0161abl\u00f3ny: Ak\u00e9 moduly s\u00fa k dispoz\u00edcii?<\/h2><p class=\"theme-wp-block gb-responsive-69273-identifier\">Aj ke\u010f predajcovia z\u00edskavaj\u00fa v\u00e4\u010d\u0161iu slobodu v dizajne vyu\u017eit\u00edm Amazon A+ Content \u2013 \u0161abl\u00f3ny poskytuj\u00fa jasn\u00fd r\u00e1mec. To m\u00f4\u017ee by\u0165 ur\u010dite zam\u00fd\u0161\u013ean\u00e9, preto\u017ee mnoh\u00ed predajcovia na trhu s\u00edce v\u00fdborne poznaj\u00fa svoj produkt, ale zvy\u010dajne nie s\u00fa grafick\u00fdmi dizajn\u00e9rmi. Aby teda predajcovia mohli v\u00f4bec vyu\u017e\u00edva\u0165 Amazon A+ Content, s\u00fa d\u00f4le\u017eit\u00e9 \u0161abl\u00f3ny, ktor\u00e9 s\u00fa \u010do najjednoduch\u0161ie na vytvorenie. Navy\u0161e, e-commerce gigant sa v\u017edy sna\u017eil udr\u017eiava\u0165 ur\u010dit\u00fd poriadok a jednotnos\u0165 v r\u00e1mci portf\u00f3lia pon\u00fak, aby sa z\u00e1kazn\u00edk dobre orientoval.<\/p><p class=\"theme-wp-block gb-responsive-576110-identifier\">Zodpovedaj\u00facim sp\u00f4sobom funguje vytv\u00e1ranie obsahu v syst\u00e9me stavebnice. R\u00f4zne predpripraven\u00e9 moduly m\u00f4\u017eu by\u0165 \u013eubovo\u013ene kombinovan\u00e9 a naplnen\u00e9 obsahom. Nasleduj\u00face stavebn\u00e9 bloky s\u00fa k dispoz\u00edcii.<\/p><p class=\"theme-wp-block gb-responsive-581821-identifier\"><strong>Logo spolo\u010dnosti<\/strong><\/p><p class=\"theme-wp-block gb-responsive-62257-identifier\">Tento modul obsahuje iba mo\u017enos\u0165 umiestni\u0165 vlastn\u00e9 logo spolo\u010dnosti.<\/p><p class=\"theme-wp-block gb-responsive-488152-identifier\"><strong>Nadpis obr\u00e1zka s textom<\/strong><\/p><p class=\"theme-wp-block gb-responsive-33482-identifier\">Toto je jedno z najjednoduch\u0161\u00edch \u0161abl\u00f3n Amazon A+ Content. V hornej \u010dasti sa nach\u00e1dza obr\u00e1zok na \u0161\u00edrku, pod n\u00edm nadpis s n\u00e1sledn\u00fdm textom.<\/p><p class=\"theme-wp-block gb-responsive-976288-identifier\"><strong>\u0160tandardn\u00fd obr\u00e1zok a prekrytie s jasn\u00fdm textom<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162408-identifier\">S t\u00fdmto trochu nejasne pomenovan\u00fdm modulom sa tie\u017e mysl\u00ed na heroshot na \u0161\u00edrku. Av\u0161ak \u010dierna textov\u00e1 \u010das\u0165 je umiestnen\u00e1 na obr\u00e1zku v jasnom prekryt\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-463081-identifier\"><strong>\u0160tandardn\u00fd obr\u00e1zok a prekrytie s tmav\u00fdm textom<\/strong><\/p><p class=\"theme-wp-block gb-responsive-732905-identifier\">Toto je ekvivalent k predch\u00e1dzaj\u00facemu modulu s jasn\u00fdm prekryt\u00edm. Na heroshote sa nach\u00e1dza tmav\u00e9 prekrytie s bielym p\u00edsmom.<\/p><p class=\"theme-wp-block gb-responsive-307364-identifier\"><strong>\u0160tandardn\u00fd jednotliv\u00fd obr\u00e1zok a ozna\u010denia<\/strong><\/p><p class=\"theme-wp-block gb-responsive-593715-identifier\">Tento trojst\u013apcov\u00fd modul \u0161abl\u00f3n Amazon A+ Content pozost\u00e1va z obr\u00e1zka na \u013eavej strane, textov\u00e9ho po\u013ea v strednej \u010dasti a zv\u00fdraznenej \u010dasti vpravo, ktor\u00e1 je v tomto pr\u00edklade vyplnen\u00e1 odr\u00e1\u017ekami.<\/p><p class=\"theme-wp-block gb-responsive-659641-identifier\"><strong>\u0160tandardn\u00e1 porovn\u00e1vacia tabu\u013eka<\/strong><\/p><p class=\"theme-wp-block gb-responsive-651393-identifier\">V tejto klasickej tabu\u013eke je mo\u017en\u00e9 napr\u00edklad porovna\u0165 r\u00f4zne produkty z portf\u00f3lia predajcu s \u010dl\u00e1nkom na pr\u00edslu\u0161nej detailnej str\u00e1nke.<\/p><p class=\"theme-wp-block gb-responsive-195986-identifier\"><strong>\u0160tandard: \u0161tyri obr\u00e1zky\/textov\u00fd kvadrant<\/strong><\/p><p class=\"theme-wp-block gb-responsive-514192-identifier\">Tento modul pozost\u00e1va zo \u0161tyroch obr\u00e1zkov usporiadan\u00fdch do \u0161tvorca, ved\u013ea ktor\u00fdch je umiestnen\u00fd nadpis. Pod jednotliv\u00fdmi obr\u00e1zkami je navy\u0161e priestor na text.<\/p><p class=\"theme-wp-block gb-responsive-404250-identifier\"><strong>Viacero obr\u00e1zkov modul A<\/strong><\/p><p class=\"theme-wp-block gb-responsive-850459-identifier\">Tento modul \u0161abl\u00f3n Amazon A+ Content je interakt\u00edvny. \u0160tyrom obr\u00e1zkom je priraden\u00fd nadpis s textom. Po kliknut\u00ed na jeden z mal\u00fdch obr\u00e1zkov sa zobraz\u00ed pr\u00edslu\u0161n\u00fd text a obr\u00e1zok vo v\u00e4\u010d\u0161ej verzii.<\/p><p class=\"theme-wp-block gb-responsive-282359-identifier\"><strong>\u0160tandardn\u00fd jednotliv\u00fd obr\u00e1zok v\u013eavo<\/strong><\/p><p class=\"theme-wp-block gb-responsive-803610-identifier\">Tu sa nach\u00e1dza obr\u00e1zok v\u013eavo, nadpis a text v \u013eavom modulovom priestore.<\/p><p class=\"theme-wp-block gb-responsive-200242-identifier\"><strong>\u0160tandardn\u00fd jednotliv\u00fd obr\u00e1zok vpravo<\/strong><\/p><p class=\"theme-wp-block gb-responsive-527222-identifier\">Samozrejme, existuje aj ekvivalentn\u00fd modul, ktor\u00fd integruje text vpravo ved\u013ea obr\u00e1zka.<\/p><p class=\"theme-wp-block gb-responsive-88543-identifier\"><strong>\u0160tandardn\u00fd jednotliv\u00fd obr\u00e1zok a bo\u010dn\u00fd panel<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162766-identifier\">Tento stavebn\u00fd blok \u0161abl\u00f3n Amazon A+ Content je op\u00e4\u0165 trojst\u013apcov\u00fd a podob\u00e1 sa \u201eJednotliv\u00e9mu obr\u00e1zku a ozna\u010deniam\u201c. Ved\u013ea obr\u00e1zka sa nach\u00e1dzaj\u00fa dva st\u013apce s textom. V \u013eavom st\u013apci je mo\u017en\u00e9 prida\u0165 \u010fal\u0161\u00ed obr\u00e1zok.<\/p><p class=\"theme-wp-block gb-responsive-854104-identifier\"><strong>\u0160tandard: tri obr\u00e1zky a text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-226260-identifier\">Taktie\u017e trojst\u013apcov\u00fd modul: Pod ka\u017ed\u00fdm obr\u00e1zkom sa nach\u00e1dza textov\u00e1 oblas\u0165 s nadpisom.<\/p><p class=\"theme-wp-block gb-responsive-905254-identifier\"><strong>\u0160tandardn\u00fd text \/ Text pre popis produktu<\/strong><\/p><p class=\"theme-wp-block gb-responsive-494818-identifier\">Mo\u017eno najjednoduch\u0161ie moduly, ktor\u00e9 pozost\u00e1vaj\u00fa iba z textovej oblasti.<\/p><p class=\"theme-wp-block gb-responsive-17762-identifier\"><strong>\u0160tandardn\u00fd jednotliv\u00fd obr\u00e1zok so \u0161pecifika\u010dn\u00fdmi detailmi<\/strong><\/p><p class=\"theme-wp-block gb-responsive-442976-identifier\">Aj v tomto module s\u00fa inform\u00e1cie umiestnen\u00e9 v trojst\u013apcovom dizajne, ktor\u00fd pozost\u00e1va z obr\u00e1zka a dvoch textov\u00fdch st\u013apcov.<\/p><p class=\"theme-wp-block gb-responsive-37172-identifier\"><strong>\u0160tandard: \u0161tyri obr\u00e1zky a text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-191359-identifier\">\u0160tyri kombin\u00e1cie obr\u00e1zkov a textu s\u00fa usporiadan\u00e9 ved\u013ea seba.<\/p><p class=\"theme-wp-block gb-responsive-318930-identifier\"><strong>Technick\u00e9 \u0161tandardn\u00e9 \u00fadaje<\/strong><\/p><p class=\"theme-wp-block gb-responsive-954742-identifier\">Tento ve\u013emi popul\u00e1rny modul \u0161abl\u00f3n Amazon A+ Content umo\u017e\u0148uje podobne ako porovn\u00e1vacia tabu\u013eka spracovanie technick\u00fdch \u00fadajov o produkte.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-214817-identifier\"><img decoding=\"async\" width=\"844\" height=\"802\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg\" alt=\"Sn\u00edmka obrazovky v\u0161etk\u00fdch form\u00e1tov modulov b\u00fdvalej \u0161abl\u00f3ny Amazon Enhanced Brand Content.\" class=\"wp-image-1683\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-407x387.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-768x730.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-744976-identifier\">Vytvorenie \u0161abl\u00f3ny Amazon A+ Content: Pr\u00edklad a osved\u010den\u00e9 postupy<\/h2><p class=\"theme-wp-block gb-responsive-330694-identifier\">Amazon u\u017e\u00a0<a href=\"https:\/\/aplusemc.s3.amazonaws.com\/Marketing\/A%2B+Content+Manager_DE.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">v tejto PDF<\/a>\u00a0vysvetlil jednotliv\u00e9 kroky, ktor\u00e9 s\u00fa potrebn\u00e9 na vytvorenie atrakt\u00edvneho A+ obsahu. Preto chceme tu poskytn\u00fa\u0165 len kr\u00e1tky preh\u013ead.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-422975-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575159-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Navigujte v Seller Central na \u201eReklama\u201c a potom vyberte v rozba\u013eovacom menu A+ mana\u017e\u00e9r obsahu.<\/li><li class=\"theme-wp-block gb-responsive-274853-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Teraz m\u00f4\u017eete bu\u010f vyh\u013eada\u0165 ASIN, aby ste upravili existuj\u00faci A+ obsah, alebo klikn\u00fa\u0165 na tla\u010didlo \u201eVytvorte obsah pre A+\u201c, ak m\u00e1 by\u0165 vytvoren\u00fd nov\u00fd obsah.<\/li><li class=\"theme-wp-block gb-responsive-432501-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dajte obsahu n\u00e1zov, aby sa dal nesk\u00f4r \u013eahko n\u00e1js\u0165.<\/li><li class=\"theme-wp-block gb-responsive-880993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vyberte jazyk, pre ktor\u00fd sa maj\u00fa vytvori\u0165 obsahy.<\/li><li class=\"theme-wp-block gb-responsive-91394-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u00e1sledne mus\u00edte nahra\u0165 svoje firemn\u00e9 logo a vyplni\u0165 popis produktu. Obe polo\u017eky s\u00fa povinn\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-884455-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cez \u201ePrida\u0165 modul\u201c m\u00f4\u017eete teraz vo\u013ene prid\u00e1va\u0165 a kombinova\u0165 \u010fal\u0161ie sekcie svojho Amazon A+ obsahu.<\/li><li class=\"theme-wp-block gb-responsive-10206-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Niektor\u00e9 moduly je mo\u017en\u00e9 upravova\u0165 aj nad r\u00e1mec obsahovej \u00fapravy. Odstr\u00e1\u0148te pr\u00edpadne s\u00fa\u010dasti, ktor\u00e9 nepotrebujete, kliknut\u00edm na mal\u00e9 \u201eX\u201c.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-117092-identifier\">Tento modul\u00e1rny syst\u00e9m umo\u017e\u0148uje aj graficky menej nadan\u00fdm vytv\u00e1ra\u0165 atrakt\u00edvne Amazon A+ obsahov\u00e9 \u0161abl\u00f3ny. To, ako dobre obsah na konci podporuje konverzn\u00fd pomer, v\u0161ak z\u00e1vis\u00ed predov\u0161etk\u00fdm od kvality inform\u00e1ci\u00ed, ako s\u00fa pou\u017eit\u00e9 texty a obr\u00e1zky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-279020-identifier\">Najlep\u0161ie praktiky: Nezabudnite dodr\u017eiava\u0165<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-868-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-558879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>TF*IDF-anal\u00fdza<\/strong>: A+ obsah nie je indexovan\u00fd Amazonom, av\u0161ak predajcovia by mali svoj obsah skontrolova\u0165 pomocou TF*IDF anal\u00fdzy (v nem\u010dine skr\u00e1tene aj WDF*IDF). Hoci Amazon s\u00e1m dodato\u010dn\u00fd obsah nepreh\u013ead\u00e1va, Google to rob\u00ed. T\u00fdmto sp\u00f4sobom A+ obsah podporuje SEO hodnotenie produktu vo vyh\u013ead\u00e1va\u010di Google.<\/li><li class=\"theme-wp-block gb-responsive-131618-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Optimaliz\u00e1cia obr\u00e1zkov<\/strong>: Amazon poskytuje nieko\u013eko \u00fadajov o pou\u017eit\u00fdch obr\u00e1zkoch, napr\u00edklad pokia\u013e ide o rozl\u00ed\u0161enie, ktor\u00e9 by sa mali nevyhnutne dodr\u017eiava\u0165. Ak autor tieto po\u017eiadavky nedodr\u017e\u00ed, vedie to k skreslen\u00fdm obr\u00e1zkom alebo dokonca k odstr\u00e1neniu nov\u00e9ho obsahu.<\/li><li class=\"theme-wp-block gb-responsive-47100-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Banner a detailn\u00e9 obr\u00e1zky<\/strong>: Na rozdiel od be\u017en\u00e9ho obsahu detailnej str\u00e1nky je mo\u017en\u00e9 s Amazon A+ obsahom, napriek \u0161abl\u00f3ne, v\u00fdrazne viac experimentova\u0165. Predajcovia by to mali vyu\u017ei\u0165 t\u00fdm, \u017ee vytvoria obr\u00e1zky a text \u0161peci\u00e1lne pre dodato\u010dn\u00fd obsah. M\u00f4\u017eu sa zobrazi\u0165 podrobnosti o produkte, rozpr\u00e1va\u0165 sa o hist\u00f3rii spolo\u010dnosti alebo vysvetli\u0165 \u0161peci\u00e1lne funkcie.<\/li><li class=\"theme-wp-block gb-responsive-447621-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Cross- a upselling<\/strong>: T\u00fato pr\u00edle\u017eitos\u0165 by predajcovia nemali nikdy preme\u0161ka\u0165: Prostredn\u00edctvom A+ obsahu z\u00edskavaj\u00fa predajcovia kontrolu nad zobrazen\u00fdmi vhodn\u00fdmi produktmi na detailnej str\u00e1nke. T\u00fdmto sp\u00f4sobom je mo\u017en\u00e9 predajn\u00e9 portf\u00f3lio prezentova\u0165 v\u00fdhodne, napr\u00edklad zobrazen\u00edm polo\u017eiek, ktor\u00e9 s\u00favisia s produktom na detailnej str\u00e1nke.<\/li><li class=\"theme-wp-block gb-responsive-98114-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Redakcia<\/strong>: A+ obsah je \u2013 raz vytvoren\u00fd \u2013 mo\u017en\u00e9 upravova\u0165 iba zamestnancom Amazonu. Preto je komplexn\u00e1 redakcia nesmierne d\u00f4le\u017eit\u00e1. Inak si z\u00e1kazn\u00edci m\u00f4\u017eu u\u017e\u00edva\u0165 chyby dlh\u00fa dobu, preto\u017ee zmeny m\u00f4\u017eu trva\u0165 a\u017e sedem dn\u00ed.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-753596-identifier\">Z\u00e1ver: Pomocou Drag &#038; Drop k dobr\u00fdm Amazon A+ obsahov\u00fdm \u0161abl\u00f3nam<\/h2><div class=\"wp-block-image gb-responsive-987259-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"422\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg\" alt=\"A+ obsah: Amazon v\u00fdrazne u\u013eah\u010duje samostatn\u00e9 vytv\u00e1ranie pomocou \u0161abl\u00f3n.\" class=\"wp-image-1651\" style=\"width:422px;height:211px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-407x204.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-768x384.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-267649-identifier\">Vytvori\u0165 presved\u010div\u00fd A+ obsah nie je raketov\u00e1 veda. Hoci predpripraven\u00e9 moduly poskytuj\u00fa ur\u010dit\u00fa \u0161trukt\u00faru, pre v\u00e4\u010d\u0161inu predajcov by to malo by\u0165 sk\u00f4r u\u013eah\u010den\u00edm ako obmedzen\u00edm. Tento modul\u00e1rny syst\u00e9m umo\u017e\u0148uje ve\u013emi jednoducho vytv\u00e1ra\u0165 atrakt\u00edvny obsah, ktor\u00fd z\u00e1kazn\u00edkov motivuje naozaj si produkt zak\u00fapi\u0165.<\/p><p class=\"theme-wp-block gb-responsive-570819-identifier\">A+ nie je ur\u010den\u00e9 na podporu produktov s n\u00edzkym predajom, ale sk\u00f4r je vynikaj\u00facou podporou pre produkty, ktor\u00e9 sa u\u017e dobre pred\u00e1vaj\u00fa alebo s\u00fa obzvl\u00e1\u0161\u0165 n\u00e1ro\u010dn\u00e9 na vysvetlenie \u2013 za predpokladu, \u017ee kvalita je na \u00farovni. Obr\u00e1zky a texty by sa mali vo v\u0161eobecnosti vytv\u00e1ra\u0165 \u0161peci\u00e1lne pre Amazon A+ obsahov\u00e9 \u0161abl\u00f3ny, tak\u017ee to m\u00f4\u017ee znamena\u0165 zna\u010dn\u00fd pracovn\u00fd v\u00fdkon pri vytv\u00e1ran\u00ed dodato\u010dn\u00e9ho obsahu. Dobre si teda premyslite, pre ktor\u00e9 detailn\u00e9 str\u00e1nky produktov je strategicky rozumn\u00e9 vytv\u00e1ra\u0165 \u010fal\u0161ie obsahy.<\/p><p class=\"theme-wp-block gb-responsive-732348-identifier has-small-font-size\">Prip\u00edsanie obr\u00e1zkov v porad\u00ed obr\u00e1zkov: \u00a9 Rawpixel.com \u2013 stock.adobe.com \/ \u00a9 Michail Petrov \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 kirasolly \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Produktov\u00e1 detailn\u00e1 str\u00e1nka na Amazone zvy\u010dajne nasleduje jasn\u00fa \u0161trukt\u00faru a pr\u00edsne pravidl\u00e1. Predajcovia maj\u00fa tu len m\u00e1lo priestoru na dizajn: Medzi n\u00e1zvom produktu, bulletpointmi a popisom zost\u00e1va m\u00e1lo miesta na vlastn\u00e9 n\u00e1pady, osobitn\u00e9 oslovenia z\u00e1kazn\u00edkov alebo kreat\u00edvne marketingov\u00e9 opatrenia. \u017de existuje dopyt t\u00fdmto smerom, online platforma u\u017e pred rokmi rozpoznala \u2013 a najprv pre dod\u00e1vate\u013eov,<\/p>\n","protected":false},"author":3,"featured_media":1467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1434],"tags":[],"class_list":["post-227748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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