{"id":227751,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/co-je-amazon-attribution-ako-pochopit-zakaznicku-cestu-optimalizovat-svoju-reklamu-a-zvysit-svoje-predaje\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"co-je-amazon-attribution-ako-pochopit-zakaznicku-cestu-optimalizovat-svoju-reklamu-a-zvysit-svoje-predaje","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-attribution-ako-pochopit-zakaznicku-cestu-optimalizovat-svoju-reklamu-a-zvysit-svoje-predaje\/","title":{"rendered":"\u010co je Amazon Attribution? Ako pochopi\u0165 z\u00e1kazn\u00edcku cestu, optimalizova\u0165 svoju reklamu a zv\u00fd\u0161i\u0165 svoje predaje"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Prev\u00e1dzkovanie reklamy na Amazone je jedna vec, dosiahnu\u0165 \u00faspech z tejto reklamy je \u00faplne in\u00e1. Nakoniec, najlep\u0161ia kampa\u0148 s Mikeom Tysonom ako hrdinom v\u00e1m nebude ni\u010d platn\u00e1, ak nebude rezonova\u0165 s va\u0161ou cie\u013eovou skupinou \u2013 napr\u00edklad, preto\u017ee pred\u00e1vate ru\u017eov\u00fd lak na nechty pre mal\u00e9 princezn\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Treba uzna\u0165, \u017ee tento pr\u00edklad je do ur\u010ditej miery extr\u00e9mny, ale relevantnos\u0165 reklamy zameranej na publikum je nepopierate\u013en\u00e1. Tu prich\u00e1dza na sc\u00e9nu Amazon Attribution pre v\u00e1s ako predajcu na trhu. S t\u00fdmto programom m\u00e1te u\u017e nejak\u00fd \u010das pr\u00edle\u017eitos\u0165 z\u00edska\u0165 d\u00f4le\u017eit\u00e9 poznatky o \u00fa\u010dinnosti va\u0161ich reklamn\u00fdch kampan\u00ed. Po\u010fme sa na t\u00fato slu\u017ebu pozrie\u0165 bli\u017e\u0161ie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">\u010co je <strong>Amazon Attribution?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Program Amazon Attribution je s\u00fa\u010das\u0165ou <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">Amazon Advertising<\/a> (zn\u00e1my aj ako Amazon AMS) a poskytuje v\u00e1m preh\u013ead o \u00fa\u010dinnosti va\u0161ich reklamn\u00fdch aktiv\u00edt, ktor\u00e9 realizujete mimo Amazonu. To m\u00f4\u017ee zah\u0155\u0148a\u0165 napr\u00edklad e-mailov\u00e9 kampane, reklamu na soci\u00e1lnych m\u00e9di\u00e1ch alebo Google Ads.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">Tento analytick\u00fd n\u00e1stroj sa prim\u00e1rne zameriava na ur\u010denie toho, ak\u00fd podiel maj\u00fa va\u0161e reklamy na kan\u00e1loch mimo Amazonu na predaji produktu a na porovn\u00e1vanie r\u00f4znych reklamn\u00fdch platforiem, rekl\u00e1m a form\u00e1tov navz\u00e1jom.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">Medzit\u00fdm je mo\u017en\u00e9 sledova\u0165 \u00faspech pr\u00edspevkov, blogov a in\u00fdch organick\u00fdch marketingov\u00fdch akci\u00ed aj k va\u0161im predajom.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Amazon Attribution je zalo\u017een\u00fd na troch strategick\u00fdch pilieroch.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Pilier \u010d. 1: Vyhodnoti\u0165<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Ak chcete \u00faspe\u0161ne inzerova\u0165 mimo Amazonu, mus\u00edte analyzova\u0165, ak\u00fd dopad maj\u00fa tieto reklamn\u00e9 aktivity. To patr\u00ed pod prv\u00fd pilier.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Amazon Attribution ukazuje, \u010do v\u00e1m naozaj prin\u00e1\u0161aj\u00fa Facebook Ads, Google Ads at\u010f. To v\u00e1m umo\u017e\u0148uje vidie\u0165, na ktor\u00e9 formy reklamy va\u0161i z\u00e1kazn\u00edci reaguj\u00fa a na ktor\u00fdch platform\u00e1ch s\u00fa akt\u00edvni. M\u00f4\u017ee sa sta\u0165, \u017ee Facebook Ads prin\u00e1\u0161aj\u00fa obrovsk\u00fd \u00faspech in\u00fdm online predajcom, ale va\u0161a konkr\u00e9tna cie\u013eov\u00e1 skupina na ne v\u00f4bec alebo len minim\u00e1lne reaguje, preto\u017ee uprednost\u0148uje pou\u017e\u00edvanie TikToku. Pokra\u010dovanie v investovan\u00ed pe\u0148az\u00ed do tejto reklamnej platformy by bolo neekonomick\u00e9.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Pilier \u010d. 2: Optimalizova\u0165<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Teraz, ke\u010f viete, ktor\u00e9 kan\u00e1ly a form\u00e1ty rezonuj\u00fa s va\u0161ou cie\u013eovou skupinou, je \u010das na optimaliz\u00e1ciu \u2013 druh\u00fd pilier Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">S pomocou anal\u00fdz reklamy na po\u017eiadanie je mo\u017en\u00e9 kampane optimalizova\u0165 aj po\u010das ich prebiehania. To m\u00f4\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 dopad a efekt\u00edvnos\u0165.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">Tento krok sa prim\u00e1rne zameriava na zacielenie online kampan\u00ed na publikum. R\u00f4znorod\u00e9 anal\u00fdzy z modelu Amazon Attribution v\u00e1m s t\u00fdm pom\u00f4\u017eu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Pilier \u010d. 3: Pl\u00e1nova\u0165<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">Tret\u00ed pilier v\u00e1m umo\u017e\u0148uje pl\u00e1nova\u0165 va\u0161e bud\u00face marketingov\u00e9 opatrenia. Prostredn\u00edctvom Amazon Attribution sa dozviete, ktor\u00e9 z va\u0161ich cie\u013eov\u00fdch skup\u00edn a strat\u00e9gi\u00ed poskytuj\u00fa maxim\u00e1lny n\u00e1vrat na invest\u00edciu (ROI). Okrem toho r\u00f4zne vstupn\u00e9 str\u00e1nky umo\u017e\u0148uj\u00fa z\u00edska\u0165 r\u00f4znorod\u00e9 inform\u00e1cie o va\u0161ich z\u00e1kazn\u00edkoch a ich n\u00e1kupnom spr\u00e1van\u00ed. To tie\u017e poskytuje preh\u013ead o tom, ktor\u00e9 form\u00e1ty najlep\u0161ie rezonuj\u00fa s va\u0161ou cie\u013eovou skupinou.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Prostredn\u00edctvom konzoly Amazon Attribution je mo\u017en\u00e9 stiahnu\u0165 aj spr\u00e1vy, ktor\u00e9 obsahuj\u00fa inform\u00e1cie o konverzi\u00e1ch na Amazone. Konverzie zah\u0155\u0148aj\u00fa napr\u00edklad zobrazenia str\u00e1nky s podrobnos\u0165ami o produkte (zn\u00e1me aj ako zobrazenia str\u00e1nok s podrobnos\u0165ami, alebo DPV), prid\u00e1vanie produktov do n\u00e1kupn\u00e9ho ko\u0161\u00edka a dokon\u010den\u00e9 n\u00e1kupy.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Amazon Attribution neposkytuje inform\u00e1cie o tom, ako dobre funguj\u00fa pr\u00edspevky na in\u00fdch platform\u00e1ch, ale sk\u00f4r o tom, ako ovplyv\u0148uj\u00fa n\u00e1kupn\u00e9 spr\u00e1vanie va\u0161ich z\u00e1kazn\u00edkov kliknut\u00edm na va\u0161e reklamy a dosiahnut\u00edm va\u0161ich str\u00e1nok s produktmi alebo zna\u010dkov\u00fdch obchodov. Ak m\u00e1te z\u00e1ujem o lajky a interakcie na soci\u00e1lnych m\u00e9di\u00e1ch, mali by ste z\u00edska\u0165 vhodn\u00fd n\u00e1stroj pre soci\u00e1lne m\u00e9di\u00e1. Okrem toho s\u00fa poznatky obmedzen\u00e9 na pohyby z\u00e1kazn\u00edkov a n\u00e1v\u0161tevnos\u0165 mimo Amazonu.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Kto m\u00f4\u017ee pou\u017e\u00edva\u0165 Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">V Nemecku m\u00f4\u017eu v s\u00fa\u010dasnosti pou\u017e\u00edva\u0165 tento n\u00e1stroj v\u0161etci profesion\u00e1lni predajcovia, ktor\u00ed zaregistrovali svoju zna\u010dku v Registri zna\u010diek Amazon. Agent\u00fary maj\u00fa tie\u017e pr\u00edstup k tejto slu\u017ebe. Na pr\u00edstup k programu m\u00f4\u017eete bu\u010f pou\u017ei\u0165 samoobslu\u017en\u00fa konzolu, alebo konkr\u00e9tny n\u00e1stroj pre Amazon Attribution, ktor\u00fd je pripojen\u00fd k API Amazon Advertising.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Av\u0161ak konzola nie je dostupn\u00e1 pre v\u0161etky trhy. M\u00f4\u017ee sa pou\u017e\u00edva\u0165 v Eur\u00f3pe (okrem Holandska a \u0160v\u00e9dska), ako aj na trhoch v USA a Kanade.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Ak\u00e1 je cena Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Analytick\u00fd n\u00e1stroj je v s\u00fa\u010dasnosti dostupn\u00fd zadarmo. Z\u00e1ujemcovia m\u00f4\u017eu z\u00edska\u0165 pr\u00edstup k Amazon Attribution prostredn\u00edctvom samoobslu\u017enej konzoly alebo cez partnerov Amazon Ads. Mimochodom, odkaz na Amazon Attribution dostanete do svojej konzoly e-mailom po registr\u00e1cii.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Ako funguje Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"\u010co je Amazon Attribution? Takto pochop\u00edte z\u00e1kazn\u00edcku cestu va\u0161ich z\u00e1kazn\u00edkov.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution pou\u017e\u00edva zna\u010dky na sledovanie spr\u00e1vania z\u00e1kazn\u00edkov, ktor\u00ed klikli na va\u0161u reklamu mimo trhu. Mus\u00edte prida\u0165 t\u00fato zna\u010dku k cie\u013eovej URL va\u0161ej reklamy. Teraz m\u00f4\u017ee Amazon priradi\u0165 spr\u00e1vanie k konkr\u00e9tnej reklame. Mimochodom, Amazon Attribution tie\u017e sleduje, ako sa z\u00e1kazn\u00edci spr\u00e1vaj\u00fa, ktor\u00ed nekupuj\u00fa va\u0161e produkty. To v\u00e1m umo\u017e\u0148uje presne pochopi\u0165, v ktorom bode z\u00e1kazn\u00edckej cesty potenci\u00e1lni nakupuj\u00faci odpad\u00e1vaj\u00fa a pracova\u0165 na t\u00fdchto slabin\u00e1ch.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">V podstate je princ\u00edp Amazon Attribution podobn\u00fd princ\u00edpu UTM parametrov pou\u017e\u00edvan\u00fdch Google Analytics na sledovanie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Ak\u00e9 KPI m\u00f4\u017eete mera\u0165 pomocou Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Ak chcete pou\u017e\u00edva\u0165 Amazon Attribution, sledujete konkr\u00e9tne KPI. Tieto metriky v\u00e1m povedia, ako funguje konkr\u00e9tna reklama, platforma, publikum at\u010f. Tieto zah\u0155\u0148aj\u00fa napr\u00edklad \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 zobrazenia, ktor\u00e9 v\u00e1m povedia, ko\u013eko pou\u017e\u00edvate\u013eov videlo reklamu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 miera prekliku, ktor\u00e1 nazna\u010duje celkov\u00fd po\u010det kliknut\u00ed, ktor\u00e9 konkr\u00e9tna reklama vygenerovala.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 zobrazenia str\u00e1nok alebo DPV, ktor\u00e9 m\u00f4\u017eu by\u0165 priraden\u00e9 k atribu\u010dnej zna\u010dke.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 po\u010det akci\u00ed prida\u0165 do ko\u0161\u00edka (ATC), ktor\u00e9 nazna\u010duj\u00fa, ako \u010dasto bol produkt pridan\u00fd do n\u00e1kupn\u00e9ho ko\u0161\u00edka.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 n\u00e1kupy, ktor\u00e9 vznikli z reklamnej akcie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 celkov\u00fd pr\u00edjem, ktor\u00fd reklama vygenerovala pre propagovan\u00fd produkt prostredn\u00edctvom predaja.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Ako vytvor\u00edm zna\u010dky v Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Po prihl\u00e1sen\u00ed do konzoly Amazon Attribution musia pou\u017e\u00edvatelia vytvori\u0165 prie\u010dinok, kde bud\u00fa ulo\u017een\u00e9 kampane. Potom m\u00f4\u017eu pou\u017e\u00edvatelia prida\u0165 produkty (alebo ich ASIN), ktor\u00e9 by mali by\u0165 inzerovan\u00e9 a sledovan\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">N\u00e1stroj potom vytvor\u00ed URL zna\u010dky, ktor\u00e9 mus\u00edte \u0161pecifikova\u0165 spolu s cie\u013eovou URL v reklam\u00e1ch mimo Amazonu, aby bolo mo\u017en\u00e9 z\u00e1kazn\u00edkov sledova\u0165. Mali by ste v\u0161ak pou\u017e\u00edva\u0165 zna\u010dky iba v pr\u00edpade, \u017ee odkaz priamo vedie na pr\u00edslu\u0161n\u00fa str\u00e1nku s detailmi produktu.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Predt\u00fdm, ako za\u010dnete, by ste v\u0161ak mali zv\u00e1\u017ei\u0165, \u010do presne chcete sledova\u0165 pomocou Amazon Attribution. Mali by ma\u0165 v\u0161etky reklamy na Facebooku rovnak\u00fa zna\u010dku a v\u0161etky reklamy na Google in\u00fa? Potom m\u00f4\u017eete tieto dve platformy dobre porovna\u0165. M\u00f4\u017eete v\u0161ak tie\u017e chcie\u0165 analyzova\u0165 jednotliv\u00e9 form\u00e1ty rekl\u00e1m samostatne, aby ste videli, ako ovplyv\u0148uj\u00fa va\u0161e cie\u013eov\u00e9 publikum. V takom pr\u00edpade mus\u00edte pou\u017ei\u0165 r\u00f4zne zna\u010dky pre pr\u00edslu\u0161n\u00e9 reklamy.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">\u010co v\u00e1m pr\u00edstup k Amazon Attribution prin\u00e1\u0161a?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"Aj ke\u010f predajcovia vlastnia viac ako jednu zna\u010dku, Amazon Attribution je pou\u017eite\u013en\u00fd. Beta f\u00e1za bola teraz tie\u017e dokon\u010den\u00e1.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">Online gigant tvrd\u00ed, \u017ee tento n\u00e1stroj zv\u00fd\u0161i va\u0161e predaje a maximalizuje ROI. V pr\u00edpade \u0161t\u00fadie od <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a> dokonca hl\u00e1sia n\u00e1rast predaja o 96% v porovnan\u00ed s predch\u00e1dzaj\u00facim \u0161tvr\u0165rokom a 322% v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom v\u010faka pou\u017e\u00edvaniu Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">\u010ci trojn\u00e1sobne zv\u00fd\u0161ite svoje predaje, je in\u00e1 ot\u00e1zka. Faktom v\u0161ak je, \u017ee dodato\u010dn\u00e9 \u00fadaje by v\u00e1m mali umo\u017eni\u0165 robi\u0165 presn\u00e9 z\u00e1very. Takto m\u00f4\u017eete zisti\u0165, \u010do pri\u0165ahuje va\u0161ich z\u00e1kazn\u00edkov alebo \u010do ich zdr\u017euje od rozhodnutia o n\u00e1kupe. S t\u00fdmito znalos\u0165ami m\u00f4\u017eete vyu\u017ei\u0165 svoje siln\u00e9 str\u00e1nky a zamera\u0165 sa na svoje slabiny. Obe ved\u00fa k vy\u0161\u0161\u00edm \u010d\u00edslam predaja.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">Pekn\u00fdm ved\u013eaj\u0161\u00edm efektom je, \u017ee va\u0161e kampane optimalizovan\u00e9 na z\u00e1klade \u00fadajov z Amazon Attribution bud\u00fa nepriamo vies\u0165 k lep\u0161iemu organick\u00e9mu hodnoteniu. \u010c\u00edm viac z\u00e1kazn\u00edkov nav\u0161t\u00edvi a konvertuje na va\u0161ich str\u00e1nkach s produktmi, t\u00fdm lep\u0161ie <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-vlastne-funguje-algoritmus-amazonu\/\">hodnot\u00ed algoritmus Amazon<\/a> v\u00e1\u0161 v\u00fdkon a zodpovedaj\u00faco v\u00e1s hodnot\u00ed vy\u0161\u0161ie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Najlep\u0161ie praktiky: Zv\u00fd\u0161te pr\u00edjmy pomocou Amazon Attribution<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>Pochopte n\u00e1stroj:<\/strong> V podstate nem\u00f4\u017eete ni\u010d pokazi\u0165. Tak\u017ee sa nebojte za\u010da\u0165 s hrub\u00fdm syst\u00e9mom na pochopenie n\u00e1stroja, napr\u00edklad s jednou zna\u010dkou na ka\u017ed\u00fa reklamn\u00fa platformu, a experimentujte s v\u00fdsledkami.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Pou\u017e\u00edvajte r\u00f4zne zna\u010dky pre ka\u017ed\u00fa reklamu:<\/strong> Akon\u00e1hle sa s syst\u00e9mom lep\u0161ie obozn\u00e1mite, m\u00f4\u017eete prejs\u0165 na pou\u017e\u00edvanie r\u00f4znych zna\u010diek pre ka\u017ed\u00fa reklamu. Takto m\u00f4\u017eete zhroma\u017edi\u0165 podrobn\u00e9 poznatky.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Investujte a optimalizujte:<\/strong> Teraz m\u00f4\u017eete zisti\u0165, ktor\u00e9 z va\u0161ich reklamn\u00fdch opatren\u00ed mimo Amazonu funguj\u00fa dobre a ktor\u00e9 zaost\u00e1vaj\u00fa za o\u010dak\u00e1vaniami. Investujte viac rozpo\u010dtu do siln\u00fdch kampan\u00ed a optimalizujte slab\u00e9.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Pou\u017e\u00edvajte A\/B testy<\/strong> v kombin\u00e1cii s Amazon Attribution: Takto m\u00f4\u017eete zisti\u0165, ak\u00fd dopad maj\u00fa mal\u00e9 zmeny \u2013 napr\u00edklad v texte alebo dizajne reklamy.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>Optimalizujte svoj obsah:<\/strong> Va\u0161e reklamy nemusia ma\u0165 zl\u00fd v\u00fdkon, ale ak je DPV zriedka nasledovan\u00e9 ATC alebo dokonca n\u00e1kupom, potom bu\u010f va\u0161a reklama na cie\u013eov\u00fa URL nie je dostato\u010dne relevantn\u00e1, alebo va\u0161a str\u00e1nka s detailmi produktu vr\u00e1tane v\u00e1\u0161ho <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ obsahu<\/a> potrebuje pozornos\u0165.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Pou\u017e\u00edvajte retargeting:<\/strong> Vid\u00edte, \u017ee reklama funguje a va\u0161a str\u00e1nka produktu usilovne generuje ATC, ale n\u00e1kupy s\u00fa nedostato\u010dn\u00e9? Potom by mohlo st\u00e1\u0165 za to znovu oslovi\u0165 t\u00fdchto z\u00e1kazn\u00edkov, aby ste ich presved\u010dili k n\u00e1kupu. <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim\/\">Amazon pon\u00faka aj rie\u0161enie pre toto s retargetingom<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">Z\u00e1ver<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">S Amazon Attribution online gigant vytvoril sp\u00f4sob, ako m\u00f4\u017eu predajcovia sledova\u0165 \u00fa\u010dinky reklamn\u00fdch kampan\u00ed mimo trhu. Automaticky generovan\u00e9 zna\u010dky s\u00fa pridan\u00e9 k cie\u013eovej URL pou\u017eitej v reklame, \u010do umo\u017e\u0148uje programu sledova\u0165 akcie potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Ak inzerujete mimo Amazonu, Amazon Attribution je nevyhnutnos\u0165ou. Takto m\u00f4\u017eete zabezpe\u010di\u0165, \u017ee va\u0161a reklama dosiahne va\u0161e cie\u013eov\u00e9 publikum. M\u00f4\u017eete stava\u0165 na najlep\u0161\u00edch v\u00fdkonoch a eliminova\u0165 slabiny. Na to \u010derpajte poznatky zo spr\u00e1vania v\u00e1\u0161ho cie\u013eov\u00e9ho publika. V ktorom bode z\u00e1kazn\u00edckej cesty doch\u00e1dza k poklesu konverzi\u00ed? To v\u00e1m ve\u013ea napovie o va\u0161ich mo\u017enostiach optimaliz\u00e1cie. Dlhodobo dosiahnete vy\u0161\u0161ie pr\u00edjmy a zv\u00fd\u0161ite ROI va\u0161ich online kampan\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>\u010co je Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution je analytick\u00fd n\u00e1stroj, ktor\u00fd umo\u017e\u0148uje predajcom na trhu sledova\u0165 svoje reklamn\u00e9 \u00fasilie na platform\u00e1ch mimo Amazonu. T\u00fdmto sp\u00f4sobom je mo\u017en\u00e9 mera\u0165 KPI, ako s\u00fa zobrazenia a miera prekliknutia reklamy alebo n\u00e1kupy priraden\u00e9 k reklame.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>\u010co s\u00fa ADS na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">&#8220;ADS&#8221; zvy\u010dajne znamen\u00e1 &#8220;Amazon Advertising&#8221; alebo &#8220;Amazon Advertising Services.&#8221; Reklamn\u00e1 platforma Amazonu umo\u017e\u0148uje inzerentom propagova\u0165 svoje produkty a zna\u010dky na webovej str\u00e1nke Amazon, aby zv\u00fd\u0161ili vidite\u013enos\u0165, cielili na z\u00e1kazn\u00edkov a zv\u00fd\u0161ili predaj. Existuje r\u00f4zne typy rekl\u00e1m, ktor\u00e9 je mo\u017en\u00e9 spusti\u0165 prostredn\u00edctvom Amazon Advertising, vr\u00e1tane sponzorovan\u00fdch produktov, sponzorovan\u00fdch zna\u010diek a sponzorovan\u00fdch zobrazen\u00ed rekl\u00e1m. Tieto reklamy sa zobrazuj\u00fa na r\u00f4znych str\u00e1nkach v r\u00e1mci webovej str\u00e1nky Amazon, ale existuj\u00fa aj slu\u017eby od Amazonu, ktor\u00e9 umo\u017e\u0148uj\u00fa reklamu na extern\u00fdch webov\u00fdch str\u00e1nkach a platform\u00e1ch.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko stoj\u00ed Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">V s\u00fa\u010dasnosti je pr\u00edstup k Amazon Attribution Console zadarmo.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Kto m\u00f4\u017ee pou\u017e\u00edva\u0165 Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">V Nemecku m\u00f4\u017eu n\u00e1stroj pou\u017e\u00edva\u0165 v\u0161etci profesion\u00e1lni predajcovia, ktor\u00ed zaregistrovali svoju zna\u010dku v Amazon Brand Registry. Agent\u00fary a tretie strany maj\u00fa tie\u017e pr\u00edstup a m\u00f4\u017eu napr\u00edklad sledova\u0165 reklamu svojich klientov na Amazone.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Ako funguje Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program vytv\u00e1ra tzv. zna\u010dky pre ka\u017ed\u00fd produkt, ktor\u00fd sa m\u00e1 inzerova\u0165, ktor\u00e9 sa potom prid\u00e1vaj\u00fa k cie\u013eovej URL reklamy. To umo\u017e\u0148uje sledova\u0165 zobrazenia, kliknutia, zobrazenia str\u00e1nok produktov, n\u00e1kupy at\u010f.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">Kredity k obr\u00e1zkom v porad\u00ed obr\u00e1zkov: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Prev\u00e1dzkovanie reklamy na Amazone je jedna vec, dosiahnu\u0165 \u00faspech z tejto reklamy je \u00faplne in\u00e1. Nakoniec, najlep\u0161ia kampa\u0148 s Mikeom Tysonom ako hrdinom v\u00e1m nebude ni\u010d platn\u00e1, ak nebude rezonova\u0165 s va\u0161ou cie\u013eovou skupinou \u2013 napr\u00edklad, preto\u017ee pred\u00e1vate ru\u017eov\u00fd lak na nechty pre mal\u00e9 princezn\u00e9. Treba uzna\u0165, \u017ee tento pr\u00edklad je do ur\u010ditej miery extr\u00e9mny,<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1434],"tags":[],"class_list":["post-227751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co je Amazon Attribution? (Vr\u00e1tane najlep\u0161\u00edch prakt\u00edk)<\/title>\n<meta name=\"description\" content=\"S Amazon Attribution je mo\u017en\u00e9 sledova\u0165 reklamn\u00e9 kampane mimo Amazonu. 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