{"id":227754,"date":"2023-04-11T09:30:30","date_gmt":"2023-04-11T09:30:30","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ako-zvysit-viditelnost-produktu-pomocou-amazon-lightning-deals\/"},"modified":"2023-04-11T09:30:30","modified_gmt":"2023-04-11T09:30:30","slug":"ako-zvysit-viditelnost-produktu-pomocou-amazon-lightning-deals","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-zvysit-viditelnost-produktu-pomocou-amazon-lightning-deals\/","title":{"rendered":"Ako zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 produktu pomocou Amazon Lightning Deals"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-618707-identifier\">S pomocou Amazon Lightning Deals vytvoril Amazon kateg\u00f3riu pon\u00fak, ktor\u00e1 v\u00e1m umo\u017e\u0148uje zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 va\u0161ich produktov a realizova\u0165 \u010fal\u0161ie predaje prostredn\u00edctvom kr\u00e1tkodob\u00fdch akci\u00ed so z\u013eavami. Ako funguj\u00fa Lightning Deals na Amazone a ak\u00e9 sk\u00fasenosti mali predajcovia a dod\u00e1vatelia, sa dozviete tu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-545529-identifier\">\u010co s\u00fa Amazon Lightning Deals?<\/h2><p class=\"theme-wp-block gb-responsive-954656-identifier\">Amazon Lightning Deals (tie\u017e ponuky alebo ponuky d\u0148a) s\u00fa akciou na \u00fasporu od Amazonu. Predajcovia a dod\u00e1vatelia m\u00f4\u017eu na obmedzen\u00fd \u010das od \u0161tyroch do dvan\u00e1stich hod\u00edn poskytn\u00fa\u0165 z\u013eavy na svoje produkty. Pri tom je po\u010det z\u013eavnen\u00fdch polo\u017eiek obmedzen\u00fd. Amazon v\u017edy zobrazuje, ak\u00e9 percento dostupn\u00fdch jednotiek u\u017e bolo predan\u00fdch. To navy\u0161e zvy\u0161uje n\u00e1kupn\u00fd podnet pre z\u00e1kazn\u00edkov. Ak s\u00fa v\u0161etky jednotky akcie predan\u00e9, ponuka sa pred\u010dasne kon\u010d\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345864-identifier\">V\u00fdhody Amazon bleskov\u00fdch pon\u00fak pre predajcov a dod\u00e1vate\u013eov<\/h3><p class=\"theme-wp-block gb-responsive-285630-identifier\">Aby ste mohli \u010dl\u00e1nok uvies\u0165 ako Amazon bleskov\u00fa ponuku, musia predajcovia a dod\u00e1vatelia zaplati\u0165 Amazonu poplatok. M\u00f4\u017eu tak v\u0161ak v\u00fdrazne zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 svojich produktov. Na rozdiel od PPC kampan\u00ed sa bleskov\u00e9 ponuky nezobrazuj\u00fa na z\u00e1klade k\u013e\u00fa\u010dov\u00fdch slov, ale cez str\u00e1nku pon\u00fak Amazonu a zoznam je ozna\u010den\u00fd \u0161t\u00edtkom.<\/p><p class=\"theme-wp-block gb-responsive-479959-identifier\">Na str\u00e1nke pon\u00fak Amazonu s\u00fa predov\u0161etk\u00fdm z\u00e1kazn\u00edci s vysok\u00fdm \u00famyslom n\u00e1kupu. \u0160anca, \u017ee z\u00e1kazn\u00edk, ktor\u00fd objav\u00ed v\u00e1\u0161 produkt medzi Amazon bleskov\u00fdmi ponukami, ho aj k\u00fapi, je teda vysok\u00e1. Navy\u0161e Amazon informuje z\u00e1kazn\u00edkov, ktor\u00ed maj\u00fa produkt na svojom zozname prian\u00ed, o ponuke a tie\u017e vykon\u00e1va e-mailov\u00fd marketing pre n\u00e1v\u0161tevn\u00edkov str\u00e1nky produktu. Takto m\u00f4\u017eete nerozhodn\u00fdch z\u00e1kazn\u00edkov presved\u010di\u0165 o kone\u010dnom n\u00e1kupe pomocou Amazon bleskovej ponuky. Ak je v\u00e1\u0161 produkt v\u010faka akcii \u010dasto kliknut\u00fd a k\u00fapen\u00fd, m\u00f4\u017ee to ma\u0165 pozit\u00edvny vplyv aj na jeho organick\u00e9 hodnotenie.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-754077-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Als Amazon Seller verkaufen: Wie geht das?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/\">\u00daspe\u0161ne pred\u00e1va\u0165 na Amazone \u2013 Takto to funguje!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Mnoh\u00ed chc\u00fa pred\u00e1va\u0165 na Amazone &#8211; len nieko\u013ek\u00ed vedia, \u010do to znamen\u00e1. Ujasn\u00edme v\u0161etky d\u00f4le\u017eit\u00e9 ot\u00e1zky: Na \u010do si mus\u00edm da\u0165 pozor pred za\u010dat\u00edm, ktor\u00fd predajn\u00fd \u00fa\u010det je ten spr\u00e1vny a ako to vlastne pokra\u010duje? \u010c\u00edtajte teraz!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-974319-identifier\">Ako funguj\u00fa Amazon bleskov\u00e9 ponuky?<\/h2><p class=\"theme-wp-block gb-responsive-27065-identifier is-style-default\">Aby ste mohli uvies\u0165 svoj produkt ako Amazon bleskov\u00fa ponuku, mus\u00ed sp\u013a\u0148a\u0165 nieko\u013eko po\u017eiadaviek:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-829506-identifier wp-block-list\"><li class=\"theme-wp-block\">Aby ste sa mohli uch\u00e1dza\u0165 o miesto, potrebujete produkt s hodnoten\u00edm najmenej tri hviezdy, ktor\u00fd zn\u00ed\u017eite o najmenej 15 percent.<\/li><li class=\"theme-wp-block\">Okrem toho mus\u00ed by\u0165 doprava s Amazon Prime v\u017edy mo\u017en\u00e1.<\/li><li class=\"theme-wp-block\">Okrem toho s\u00fa povolen\u00e9 iba produkty v stave \u201enov\u00fd\u201d.<\/li><li class=\"theme-wp-block\">Pre produkt povo\u013euje Amazon v\u017edy len jednu akciu s\u00fa\u010dasne.<\/li><li class=\"theme-wp-block\">Nie v\u0161etky produktov\u00e9 kateg\u00f3rie m\u00f4\u017eu by\u0165 na Amazone zverejnen\u00e9 ako bleskov\u00e9 ponuky. Alkohol sa napr\u00edklad nem\u00f4\u017ee propagova\u0165 ako akcia.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140773-identifier\">Dodato\u010dn\u00e9 po\u017eiadavky na Prime Day<\/h3><p class=\"theme-wp-block gb-responsive-415279-identifier\">Prime Day je exkluz\u00edvna akcia s ponukami, preto\u017ee ponuky s\u00fa tu k dispoz\u00edcii v\u00fdlu\u010dne z\u00e1kazn\u00edkom, ktor\u00ed s\u00fa s\u00fa\u010das\u0165ou vernostn\u00e9ho programu Amazon \u201ePrime\u201d. Prime Day sa kon\u00e1 od j\u00fala 2015 ako ro\u010dn\u00e1 akcia so z\u013eavami. Medzit\u00fdm Amazon roz\u0161\u00edril ponuky exkluz\u00edvne pre Prime o \u010fal\u0161ie akcie, napr\u00edklad s \u201ePrime Fall\u201d na jese\u0148 2022.<\/p><p class=\"theme-wp-block gb-responsive-53924-identifier\">Aby ste mohli uvies\u0165 Amazon bleskov\u00fa ponuku na Prime Day, mus\u00edte splni\u0165 dodato\u010dn\u00e9 po\u017eiadavky. Na Prime Day Amazon vykon\u00e1va bleskov\u00e9 ponuky iba pre polo\u017eky s minim\u00e1lne 20 percentami z\u013eavy a najni\u017e\u0161ou predajnou cenou roka. Hodnotenie mus\u00ed by\u0165 navy\u0161e aspo\u0148 3,5 hviezdy. Okrem toho musia by\u0165 splnen\u00e9 v\u0161etky <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/je-to-vsetko-len-ukradnute-eo-eo-politiky-amazonu-na-ochranu-dusevneho-vlastnictva\/\">Amazon smernice<\/a> pre prezent\u00e1ciu produktu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-374039-identifier\">Vytvori\u0165 Amazon bleskov\u00fa ponuku \u2013 Ako na to?<\/h2><p class=\"theme-wp-block gb-responsive-954181-identifier\">Amazon bleskov\u00fa ponuku m\u00f4\u017eete vytvori\u0165 cez svoj predajn\u00fd alebo dod\u00e1vate\u013esk\u00fd \u00fa\u010det v sekcii \u201eReklama\u201c. Pod polo\u017ekou \u201ePonuky\u201c m\u00f4\u017eete vytvori\u0165 nov\u00fa ponuku pre po\u017eadovan\u00fd produkt.<\/p><p class=\"theme-wp-block gb-responsive-48510-identifier\">Teraz si m\u00f4\u017eete vybra\u0165 po\u017eadovan\u00e9 t\u00fd\u017ed\u0148ov\u00e9 obdobie a trvanie ponuky. Lukrat\u00edvne ak\u010dn\u00e9 obdobia s\u00fa \u010dasto u\u017e mesiac vopred obsaden\u00e9. Odpor\u00fa\u010da sa teda rezervova\u0165 si ponukov\u00fd slot v\u010das. Po v\u00fdbere ak\u010dn\u00e9ho obdobia m\u00f4\u017eete stanovi\u0165 mno\u017estvo a cenu ponuky. D\u00f4le\u017eit\u00e9 je, \u017ee Amazon stanovuje minim\u00e1lne mno\u017estvo, pod ktor\u00fdm sa ponuka ned\u00e1 vytvori\u0165. Potrebujete teda ur\u010dit\u00fd skladov\u00fd stav, aby ste mohli pon\u00faknu\u0165 Amazon bleskov\u00fa ponuku.<\/p><p class=\"theme-wp-block gb-responsive-404646-identifier\">Po zadan\u00ed v\u0161etk\u00fdch relevantn\u00fdch parametrov m\u00f4\u017eete potvrdi\u0165 vytvorenie ponuky. N\u00e1sledne bude bleskov\u00e1 ponuka skontrolovan\u00e1 a schv\u00e1len\u00e1 Amazonom.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-371320-identifier\">Amazon bleskov\u00e1 ponuka nefunguje \u2013 \u010co robi\u0165?<\/h3><p class=\"theme-wp-block gb-responsive-843743-identifier\">M\u00f4\u017ee sa sta\u0165, \u017ee Amazon nariadi rev\u00edziu pre po\u017eadovan\u00fa bleskov\u00fa ponuku alebo ponuku zamietne. Odpor\u00fa\u010da sa pozrie\u0165 sa na smernice Amazonu. M\u00f4\u017ee sa sta\u0165, \u017ee napr\u00edklad potrebn\u00e1 z\u013eava nie je dosiahnut\u00e1, preto\u017ee na v\u00fdpo\u010det sa nepou\u017e\u00edva odpor\u00fa\u010dan\u00e1 maloobchodn\u00e1 cena (UVP) v\u00fdrobcu, ale minul\u00e1 priemern\u00e1 cena. Ak sa nech\u00e1te podpori\u0165 vo svojom marketingu prostredn\u00edctvom <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon agent\u00fary<\/a> ako Faru Services GmbH, m\u00f4\u017eete ich konzultova\u0165 aj na poradenstvo k schv\u00e1leniu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-150254-identifier\">N\u00e1klady na Amazon bleskov\u00e9 ponuky<\/h3><p class=\"theme-wp-block gb-responsive-565357-identifier\">Aby ste mohli uvies\u0165 Amazon bleskov\u00fa ponuku, musia predajcovia zaplati\u0165 dva poplatky: V z\u00e1vislosti od akcie sa \u00fa\u010dtuje marketingov\u00fd poplatok vo v\u00fd\u0161ke medzi 35 eur a 70 eur. K tomu sa prid\u00e1va poplatok za ka\u017ed\u00fd predan\u00fd \u010dl\u00e1nok prostredn\u00edctvom akcie. Tento poplatok je individu\u00e1lne r\u00f4zny, ale u\u017e sa zobrazuje pri vytv\u00e1ran\u00ed ponuky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-103938-identifier\">Alternat\u00edva k Amazon bleskov\u00fdm ponuk\u00e1m: 7-d\u0148ov\u00e1 ponuka<\/h3><p class=\"theme-wp-block gb-responsive-741944-identifier\">Alternat\u00edvou k Amazon bleskovej ponuke, pri ktorej nie ste tak silno z\u00e1visl\u00ed od konkr\u00e9tneho kr\u00e1tkeho obdobia ponuky, je 7-d\u0148ov\u00e1 ponuka. Aj t\u00e1to akcia m\u00f4\u017ee by\u0165 vytvoren\u00e1 cez str\u00e1nku pon\u00fak.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335026-identifier\">Z\u00e1ver: Amazon bleskov\u00e9 ponuky ako pr\u00edle\u017eitos\u0165 pre predajcov a dod\u00e1vate\u013eov<\/h2><p class=\"theme-wp-block gb-responsive-75447-identifier\">Amazon bleskov\u00e9 ponuky s\u00fa dobr\u00fdm sp\u00f4sobom, ako zv\u00fd\u0161i\u0165 pozornos\u0165 na va\u0161e produkty alebo podpori\u0165 predaj, preto\u017ee cez str\u00e1nku pon\u00fak dosiahnete obzvl\u00e1\u0161\u0165 nakupuj\u00facu skupinu z\u00e1kazn\u00edkov. Okrem toho m\u00f4\u017eu z\u00e1kazn\u00edci, ktor\u00ed u\u017e maj\u00fa v\u00e1\u0161 produkt na svojom zozname prian\u00ed, dosta\u0165 posledn\u00fd impulz k n\u00e1kupu. <br>Amazon bleskov\u00e9 ponuky s\u00fa v\u0161ak len jedn\u00fdm z prvkov \u00faspe\u0161nej marketingovej strat\u00e9gie na Amazone. Pre komplexn\u00fa strat\u00e9giu sa odpor\u00fa\u010da spolupracova\u0165 so \u0161pecializovanou <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon marketingovou agent\u00farou<\/a>, aby ste plne vyu\u017eili mo\u017enosti Amazonu a vypracovali vhodn\u00fd marketingov\u00fd mix pre va\u0161u zna\u010dku.<\/p><p class=\"theme-wp-block gb-responsive-530791-identifier has-small-font-size\">Obrazov\u00fd kredit: \u00a9\ufe0f ifeelstock \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>S pomocou Amazon Lightning Deals vytvoril Amazon kateg\u00f3riu pon\u00fak, ktor\u00e1 v\u00e1m umo\u017e\u0148uje zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 va\u0161ich produktov a realizova\u0165 \u010fal\u0161ie predaje prostredn\u00edctvom kr\u00e1tkodob\u00fdch akci\u00ed so z\u013eavami. Ako funguj\u00fa Lightning Deals na Amazone a ak\u00e9 sk\u00fasenosti mali predajcovia a dod\u00e1vatelia, sa dozviete tu. \u010co s\u00fa Amazon Lightning Deals? Amazon Lightning Deals (tie\u017e ponuky alebo ponuky d\u0148a) s\u00fa<\/p>\n","protected":false},"author":3,"featured_media":25781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-227754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon bleskov\u00e1 ponuka: Ako zv\u00fd\u0161i\u0165 predaj svojho produktu!<\/title>\n<meta name=\"description\" content=\"S bleskovou ponukou na Amazone je mo\u017en\u00e9 kr\u00e1tkodobo zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 produktu. 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