{"id":227757,"date":"2020-02-28T15:01:00","date_gmt":"2020-02-28T15:01:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/takto-usetrite-cas-a-peniaze-ako-predajca-na-amazone-s-inteligentnou-automatizaciou\/"},"modified":"2020-02-28T15:01:00","modified_gmt":"2020-02-28T15:01:00","slug":"takto-usetrite-cas-a-peniaze-ako-predajca-na-amazone-s-inteligentnou-automatizaciou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-usetrite-cas-a-peniaze-ako-predajca-na-amazone-s-inteligentnou-automatizaciou\/","title":{"rendered":"Takto u\u0161etr\u00edte \u010das a peniaze ako predajca na Amazone s inteligentnou automatiz\u00e1ciou!"},"content":{"rendered":"

Mnoh\u00ed predajcovia na Amazone maj\u00fa nap\u00e4t\u00fd \u010dasov\u00fd rozvrh. Nov\u00fd tovar je potrebn\u00e9 nak\u00fapi\u0165, sklad mus\u00ed by\u0165 naplnen\u00fd, z\u00e1kazn\u00edci musia dosta\u0165 svoje produkty a ma\u0165 kontaktn\u00fa osobu pri probl\u00e9moch. K tomu patr\u00ed aj \u00fadr\u017eba produktovej str\u00e1nky a anal\u00fdza konkurencie. Pri to\u013ek\u00fdch \u00faloh\u00e1ch sa m\u00f4\u017ee \u010dlovek p\u00fdta\u0165, kde mu stoj\u00ed hlava. Rie\u0161en\u00edm s\u00fa tu inteligentn\u00e9 n\u00e1stroje na\u0161ej doby. K\u013e\u00fa\u010dov\u00e9 slovo je aj na Amazone jasne \u201eautomatiz\u00e1cia\u201d.<\/p>

Ale \u010do to znamen\u00e1? Nastavi\u0165 si mal\u00e9ho robota, ktor\u00fd v\u00e1m vezme pr\u00e1cu? Priznajme si, tak \u010faleko sme mo\u017eno e\u0161te nie s\u00fa. Aspo\u0148 nie pri obmedzenom rozpo\u010dte. Napriek tomu existuje nieko\u013eko mo\u017enost\u00ed, ako automatizova\u0165 procesy vo vlastnom obchode na Amazone. O tom v\u0161ak nesk\u00f4r viac. Najprv si chceme objasni\u0165, \u010do automatiz\u00e1cia v\u00f4bec znamen\u00e1 pre predajcov na Amazone.<\/p>

\u010co znamen\u00e1 \u201eautomatiz\u00e1cia\u201c na Amazone?<\/h2>
\"Na<\/figure>

Ekonomick\u00fd lexik\u00f3n od\u00a0Onpulson<\/a>\u00a0navrhuje nasleduj\u00facu defin\u00edciu: \u201eAutomatiz\u00e1cia je samostatn\u00e1 prev\u00e1dzka strojov, ktor\u00e1 zni\u017euje alebo rob\u00ed nadbyto\u010dnou \u013eudsk\u00fa komunik\u00e1ciu alebo kontrolu, ak v\u0161etko prebieha norm\u00e1lne. Automatiz\u00e1cia bola prv\u00fdkr\u00e1t pou\u017eit\u00e1 spolo\u010dnos\u0165ou Ford Motor Company koncom \u0161tyridsiatych rokov. Naz\u00fdva sa aj mechaniz\u00e1cia.\u201d<\/p>

A t\u00e1to defin\u00edcia patr\u00ed medzi najzrozumite\u013enej\u0161ie \u2013 ak mi never\u00edte, vyh\u013eadajte si to sami!<\/p>

Tak\u017ee ide o stroje (alebo aj softv\u00e9r), ktor\u00e9 funguj\u00fa samostatne \u2013 BEZ toho, aby museli zasahova\u0165 \u013eudia. Automatiz\u00e1cia je preto obrovskou pomocou pre n\u00e1s, preto\u017ee n\u00e1m odober\u00e1 nepr\u00edjemn\u00e9 a \u010dasovo n\u00e1ro\u010dn\u00e9 \u00falohy. V kontexte Amazonu automatiz\u00e1cia procesov spr\u00e1vy tovaru najm\u00e4 ur\u00fdch\u013euje plnenie objedn\u00e1vok v logistick\u00fdch centr\u00e1ch \u2013 a t\u00fdm prispieva k zv\u00fd\u0161eniu spokojnosti z\u00e1kazn\u00edkov. Ale aj predajcovia na trhu m\u00f4\u017eu niektor\u00e9 svoje denn\u00e9 \u00falohy delegova\u0165 a pred\u00e1va\u0165 na Amazone automatizovanej\u0161ie.<\/p>

Pre koho sa oplat\u00ed automatiz\u00e1cia?<\/h2>

To jasne z\u00e1vis\u00ed od va\u0161ich preferenci\u00ed.<\/p>

V z\u00e1sade by ste si mali polo\u017ei\u0165 nasleduj\u00face ot\u00e1zky (s mal\u00fdm trojuholn\u00edkom pred ot\u00e1zkou otvor\u00edte \u010fal\u0161\u00ed obsah):<\/p>

Chcem by\u0165 podporovan\u00fd inteligentn\u00fdm n\u00e1strojom a za to trochu odovzda\u0165 kontrolu?<\/h3>

Samozrejme, kto na Amazone vyu\u017e\u00edva ur\u010dit\u00e9 n\u00e1stroje na automatiz\u00e1ciu, odovzd\u00e1va aj trochu kontroly. Ale je to zl\u00e9? Ak by ste zamestnali nov\u00e9ho pracovn\u00edka, urobili by ste to nakoniec tie\u017e. Za to v\u00e1m bude odobrat\u00e1 zna\u010dn\u00e1 \u010das\u0165 pr\u00e1ce.<\/p>

Ned\u00e1vate v\u0161etko do \u201er\u00fak\u201d n\u00e1stroja. Sk\u00f4r mu poviete, \u010do chcete, a on presne vykon\u00e1 to, \u010do ste mu povedali. Dynamick\u00e9mu Repricer napr\u00edklad ur\u010d\u00edte maxim\u00e1lnu a minim\u00e1lnu cenu. Teraz vie, v akom rozmedz\u00ed sa m\u00f4\u017ee pohybova\u0165. Nepolo\u017e\u00ed cenu pod va\u0161u minim\u00e1lnu cenu.<\/p>

Ak\u00fd pr\u00ednos prin\u00e1\u0161a inteligentn\u00fd n\u00e1stroj?<\/h3>

Samozrejme, mali by ste v\u017edy spochybni\u0165, \u010di v\u00e1\u0161 biznis na Amazone skuto\u010dne profituje z automatiz\u00e1cie alebo n\u00e1stroja. V ekon\u00f3mii sa hovor\u00ed o anal\u00fdze n\u00e1kladov a pr\u00ednosov, ktor\u00fa ka\u017ed\u00e9 jednotliv\u00e9 osoby racion\u00e1lne vykon\u00e1va pri ka\u017edom rozhodnut\u00ed. Samozrejme, nikto to nerob\u00ed pri KA\u017dDOM rozhodnut\u00ed. Napriek tomu existuj\u00fa niektor\u00e9 situ\u00e1cie, v ktor\u00fdch to m\u00e1 ur\u010dite zmysel. Predov\u0161etk\u00fdm pri invest\u00edci\u00e1ch.<\/p>

Ak si zaobstar\u00e1te nov\u00fd n\u00e1stroj, je to tie\u017e invest\u00edcia, ktor\u00e1 je spojen\u00e1 s n\u00e1kladmi. Predstavte si, \u017ee ste \u00faplne spokojn\u00ed s produktmi, ktor\u00e9 pred\u00e1vate, a ur\u010dite nechcete prida\u0165 \u010fal\u0161ie do svojho portf\u00f3lia. Teraz existuje automatizovan\u00fd n\u00e1stroj, ktor\u00fd v\u00fdhradne h\u013ead\u00e1 nov\u00e9 produkty, do ktor\u00fdch by ste mali investova\u0165.<\/p>

Pr\u00ednos n\u00e1stroja je rovn\u00fd nule, preto\u017ee ho nebudete pou\u017e\u00edva\u0165. Predsa len nechcete prida\u0165 nov\u00e9 produkty do svojho portf\u00f3lia. N\u00e1klady na n\u00e1stroj s\u00fa 10 \u20ac a zjavne prevy\u0161uj\u00fa pr\u00ednos. Tak\u017ee by ste nemali investova\u0165 do tejto automatiz\u00e1cie na Amazone.<\/p>

Optimaliz\u00e1cia ako vlastn\u00fd pr\u00ednos<\/h4>

Teraz je v\u0161ak ur\u010dite rozumn\u00e9 aktualizova\u0165 svoje produktov\u00e9 portf\u00f3lio a neust\u00e1le prid\u00e1va\u0165 nov\u00e9 produkty. Na jednej strane t\u00fdm rastie v\u00e1\u0161 biznis. Na druhej strane nie ste s \u0161irok\u00fdm portf\u00f3liom tak n\u00e1chyln\u00ed na trhov\u00e9 v\u00fdkyvy a \u00fatoky od va\u0161ej konkurencie.<\/p>

Ak pred\u00e1vate v\u00fdhradne ceruzky a dopyt po nich kles\u00e1, je v\u00e1\u0161 biznis ohrozen\u00fd. Naopak, ak pred\u00e1vate ceruzky a gu\u013e\u00f4\u010dkov\u00e9 per\u00e1, ste o nie\u010do lep\u0161ie pripraven\u00ed na mo\u017en\u00fd pokles dopytu po ceruzk\u00e1ch a m\u00f4\u017eete sa potom zamera\u0165 na obchod s gu\u013e\u00f4\u010dkov\u00fdmi perami.<\/p>

V tomto pr\u00edpade teda m\u00e1te ur\u010dite pr\u00ednos z obstarania n\u00e1stroja na automatiz\u00e1ciu na Amazone. Predpokladajme, \u017ee by ste potrebovali dve hodiny na h\u013eadanie nov\u00fdch produktov a ich anal\u00fdzu z h\u013eadiska rentability. Pri hodinovej mzde minim\u00e1lne 9,35 \u20ac v\u00e1m n\u00e1stroj u\u0161etr\u00ed prakticky dvakr\u00e1t 9,35 \u20ac, teda 18,70 \u20ac \u2013 v\u00e1\u0161 pr\u00ednos. N\u00e1klady zost\u00e1vaj\u00fa na 10 \u20ac. V tomto pr\u00edpade je pr\u00ednos vy\u0161\u0161\u00ed ako n\u00e1klady a mali by ste investova\u0165 do tohto n\u00e1stroja.<\/p>

Dlhou re\u010dou, kr\u00e1tky zmysel: Ak sa to oplat\u00ed, mali by ste v\u017edy investova\u0165! A \u00e1no, aj vtedy, ke\u010f to stoj\u00ed peniaze \u2013 pokia\u013e z toho profitujete, je to rozumn\u00e1 invest\u00edcia.<\/strong><\/p>

Som pripraven\u00fd investova\u0165 trochu pe\u0148az\u00ed do v\u00e4\u010d\u0161ej automatiz\u00e1cie na Amazone?<\/h3>

Ako to u\u017e b\u00fdva, ani tu nie je ni\u010d zadarmo. Ak ste v\u0161ak pri ot\u00e1zke o pr\u00ednose n\u00e1stroja dospeli k z\u00e1veru, \u017ee obstaranie sa oplat\u00ed, nemali by ste v\u00e1ha\u0165 a investova\u0165. Je jasn\u00e9, \u017ee kto chce profitova\u0165 z inteligentn\u00fdch n\u00e1strojov, mus\u00ed za to tie\u017e investova\u0165 trochu pe\u0148az\u00ed. Preto\u017ee vo v\u00e4\u010d\u0161ine pr\u00edpadov nebudete schopn\u00ed zabezpe\u010di\u0165 v\u00e4\u010d\u0161iu automatiz\u00e1ciu pre svoj biznis na Amazone vlastn\u00fdmi programovaniami.<\/p>

Napriek tomu m\u00e1 zmysel pozrie\u0165 sa na podmienky poskytovate\u013ea podrobnej\u0161ie. Existuje mo\u017eno bezplatn\u00e1 sk\u00fa\u0161obn\u00e1 verzia, ktor\u00fa m\u00f4\u017eete vyu\u017ei\u0165? Ak\u00e9 s\u00fa podmienky zru\u0161enia, ak n\u00e1stroj nedod\u00e1 to, \u010do ste od neho o\u010dak\u00e1vali at\u010f.?<\/p>

Ak\u00e9 aspekty m\u00f4\u017eete na Amazone automatizova\u0165?<\/h2>

Teraz, ke\u010f m\u00f4\u017eete rozhodn\u00fa\u0165, \u010di potrebujete na Amazone viac automatiz\u00e1cie, ur\u010dite chcete vedie\u0165, \u010do v\u0161etko m\u00f4\u017eete automatizova\u0165. Na to s\u00fa v nasleduj\u00facom texte uveden\u00e9 niektor\u00e9 kroky hodnotov\u00e9ho re\u0165azca, ktor\u00e9 si m\u00f4\u017eete op\u00e4\u0165 jednotliv\u00e9 vybra\u0165, aby ste zistili, ktor\u00e9 n\u00e1stroje by mohli by\u0165 zauj\u00edmav\u00e9.<\/p>

N\u00e1js\u0165 nov\u00e9 produkty<\/h3>

Ak sa rozhodnete roz\u0161\u00edri\u0165 svoj biznis a\u00a0prida\u0165 nov\u00e9 produkty\u00a0<\/a>do svojej ponuky, m\u00e1te pred sebou mno\u017estvo pr\u00e1ce. Mus\u00edte nielen n\u00e1js\u0165 produkt, ale aj ho analyzova\u0165 z mnoh\u00fdch h\u013ead\u00edsk: Existuje dostato\u010dn\u00fd dopyt? Ako je konkurencia nastaven\u00e1? Je produkt ziskov\u00fd? Presne tu prich\u00e1dzaj\u00fa do hry inteligentn\u00e9 n\u00e1stroje. V\u0161etky tieto anal\u00fdzy sa automatizovane prebehn\u00fa a v\u00e1m sa zobrazia len najvhodnej\u0161ie produkty. <\/p>

N\u00e1stroj \u201eProduct Discovery\u201c od\u00a0Viral Launch<\/a>\u00a0je ide\u00e1lny pre v\u00e4\u010d\u0161iu automatiz\u00e1ciu na Amazone vo va\u0161om biznise. N\u00e1jde pre v\u00e1s produkty, ktor\u00e9 maj\u00fa vysok\u00fd potenci\u00e1l. Tento n\u00e1stroj analyzuje tis\u00edce produktov a zobrazuje v\u00e1m len tie najlep\u0161ie. Okrem toho v\u00e1m bud\u00fa zobrazen\u00e9 aj predpokladan\u00e9 predaje, aby ste mohli urobi\u0165 informovan\u00e9 rozhodnutie. <\/p>

V tomto videu n\u00e1jdete e\u0161te raz v\u0161etky inform\u00e1cie o n\u00e1stroji:<\/p>

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Spr\u00e1va z\u00e1sob<\/h3>

Ko\u013eko kusov v\u00e1\u0161ho produktu m\u00e1te pr\u00e1ve na sklade? Ak teraz mus\u00edte \u00eds\u0165 tam a prepo\u010d\u00edta\u0165 to, mali by ste sa ur\u010dite zamyslie\u0165, \u010di je to najlep\u0161\u00ed sp\u00f4sob spr\u00e1vy z\u00e1sob. Mali by ste v\u017edy vedie\u0165, ak\u00fd je v\u00e1\u0161 aktu\u00e1lny stav z\u00e1sob a predpoklada\u0165, ko\u013eko doplnenia budete potrebova\u0165 v bl\u00edzkej bud\u00facnosti. Napokon, nechcete sa ocitn\u00fa\u0165 v situ\u00e1cii, \u017ee nem\u00f4\u017eete z\u00e1sobova\u0165 svojich z\u00e1kazn\u00edkov, preto\u017ee je sklad pr\u00e1zdny. Na druhej strane v\u00e1s to bude st\u00e1\u0165 peniaze, ak va\u0161e z\u00e1soby prekro\u010dia sklad a budete musie\u0165 roz\u0161irova\u0165 alebo prenaj\u00edma\u0165.<\/p>

Tu sa pon\u00faka inteligentn\u00fd n\u00e1stroj s n\u00e1zvom\u00a0RELEX Solutions<\/a>. Okrem predpoved\u00ed orientovan\u00fdch na z\u00e1kazn\u00edka v\u00e1s podporuje pri pl\u00e1novan\u00ed, objedn\u00e1van\u00ed a skladovan\u00ed tovaru. Tak\u017ee u\u017e nemus\u00edte v\u0161etko sami po\u010d\u00edta\u0165 a zaznamen\u00e1va\u0165 na zoznamy, ale dostanete v\u0161etky inform\u00e1cie s\u00fastreden\u00e9 v jednom syst\u00e9me. Ak by sa malo nie\u010doho nedostatkova\u0165, n\u00e1stroj v\u00e1m dokonca pom\u00f4\u017ee prejs\u0165 od lacn\u00e9ho dod\u00e1vate\u013ea s dlh\u0161ou dodacou lehotou k in\u00e9mu s krat\u0161ou dodacou lehotou. To je obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9, preto\u017ee dod\u00e1vatelia, ktor\u00ed s\u00fa\u00a0out of stock<\/em>, nez\u00edskaj\u00fa\u00a0Buy Box na Amazone<\/a>. Automatiz\u00e1cia sa tu vypl\u00e1ca dvojn\u00e1sobne.<\/p>

Vytvorenie produktu na Amazone<\/h3>

\u010ci u\u017e tomu ver\u00edte alebo nie, existuj\u00fa skuto\u010dne aj n\u00e1stroje, ktor\u00e9 automaticky p\u00ed\u0161u va\u0161e produktov\u00e9 texty. Tak\u017ee neh\u013ead\u00e1te \u013eudsk\u00e9ho freelancera, ale softv\u00e9r.\u00a0Awantego<\/a>\u00a0s\u013eubuje dokonca \u201eUnique Content\u201c, teda jedine\u010dn\u00fd obsah. A to od stroja! Ako je to mo\u017en\u00e9? V\u010faka umelej inteligencii dok\u00e1\u017ee n\u00e1stroj pochopi\u0165 s\u00e9mantiku jazyka a dokonca aj kontext. Tak\u017ee n\u00e1stroj vie, \u017ee zima, po\u010das ktorej je nieko\u013eko dn\u00ed m\u00ednus 20 stup\u0148ov, je \u201esib\u00edrska zima\u201c. T\u00fdmto sp\u00f4sobom z\u00edskate svoj produktov\u00fd text za p\u00e1r min\u00fat. \u200b<\/p>

Ale pozor. Aj ke\u010f m\u00f4\u017ee v\u00e4\u010d\u0161ia automatiz\u00e1cia na Amazone vytvori\u0165 \u00faspe\u0161n\u00fd biznis, nie je v\u017edy v\u00fdhodn\u00e9 by\u0165 r\u00fdchly. Produktov\u00e9 texty a A+ kontext s\u00fa extr\u00e9mne d\u00f4le\u017eit\u00e9 pre konverzn\u00fd pomer. Automaticky vytvoren\u00e9 texty preto ur\u010dite skontrolujte a prisp\u00f4sobte ich pod\u013ea va\u0161ich\u00a0typov z\u00e1kazn\u00edkov<\/a>.\u200b<\/p>

Zverejnenie a optimaliz\u00e1cia reklamy<\/h3>

Jednou z dobre zn\u00e1mych automatiz\u00e1ci\u00ed na Amazone je PPC automatiz\u00e1cia, preto\u017ee \u00falohy s \u0148ou spojen\u00e9 rozhodne nepatria medzi najob\u013e\u00fabenej\u0161ie. Ako \u010dasto mus\u00edte upravova\u0165 svoje ponuky a k\u013e\u00fa\u010dov\u00e9 slov\u00e1, aby boli v\u017edy aktu\u00e1lne a teda ziskov\u00e9? Ko\u013eko \u010dasu potrebujete na stanovenie a \u00fapravu rozpo\u010dtu pre svoje reklamn\u00e9 kampane?<\/p>

Tu tu vytv\u00e1ra\u00a0bidx<\/a>\u00a0rie\u0161enie. Tento inteligentn\u00fd n\u00e1stroj neust\u00e1le analyzuje v\u00fdkon va\u0161ich rekl\u00e1m. Prostredn\u00edctvom samostatn\u00e9ho prisp\u00f4sobenia pon\u00fak a k\u013e\u00fa\u010dov\u00fdch slov optimalizuje aj ziskovos\u0165 va\u0161ich kampan\u00ed. Okrem optimaliz\u00e1cie kampan\u00ed tento inteligentn\u00fd n\u00e1stroj vyhodnocuje v\u00e1\u0161 v\u00fdkon a preh\u013eadne zobrazuje v\u00fdsledky na palubnej doske.\u00a0<\/p>

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Bestellabwicklung<\/h3>

Skladovanie a vychyst\u00e1vanie produktov nie je jednoduch\u00e9. Pre predajcov, ktor\u00ed pred\u00e1vaj\u00fa viacero produktov vo ve\u013ekom mno\u017estve, sa gar\u00e1\u017e s tromi policami r\u00fdchlo st\u00e1va malou a predov\u0161etk\u00fdm preh\u013eadnou. Napokon, jednotliv\u00e9 polo\u017eky by nemali ma\u0165 len miesto na uskladnenie, ale mali by by\u0165 aj r\u00fdchlo n\u00e1jden\u00e9, ke\u010f s\u00fa objednan\u00e9. Ke\u010f\u017ee tento proces prebieha pod\u013ea st\u00e1le rovnak\u00e9ho vzoru, je vhodn\u00fd aj na Amazon na automatiz\u00e1ciu.<\/p>

Norm\u00e1lne prebieha plnenie objedn\u00e1vok z Amazonu bez automatiz\u00e1cie pribli\u017ene takto: Ke\u010f sa u v\u00e1s zak\u00fapia tovar, m\u00f4\u017eete si vytvori\u0165 tzv. vychyst\u00e1vaciu listinu. Tam si zaznamen\u00e1te, ak\u00fd tovar mus\u00edte vybra\u0165 zo skladu, kde ho n\u00e1jdete a najlep\u0161ie ho usporiadate pod\u013ea ozna\u010den\u00ed miest. N\u00e1sledne idete so svoj\u00edm zoznamom k policiam a pracujete na \u0148om tak, \u017ee n\u00e1jdete produkty pod\u013ea svojho ozna\u010denia miesta, vezmete ich z police a vlo\u017e\u00edte do prepravnej krabice. Tento proces sa naz\u00fdva vychyst\u00e1vanie.<\/p>

S naplnenou prepravnou krabicou idete k svojmu baliacemu stolu. Tam sa tovar triedi pod\u013ea objedn\u00e1vok a \u2013 \u00f3 z\u00e1zrak! \u2013 bal\u00ed. Na tento \u00fa\u010del by ste si mali vytvori\u0165 balaciu listinu, v ktorej si zaznamen\u00e1te, ktor\u00e9 polo\u017eky patria do ktor\u00e9ho bal\u00edka a komu sa maj\u00fa posla\u0165. Okrem toho sa vytv\u00e1raj\u00fa a prikladaj\u00fa fakt\u00fara, prepravn\u00fd \u0161t\u00edtok a \u010d\u00edslo na sledovanie z\u00e1sielky. N\u00e1sledne odovzd\u00e1te bal\u00edk svojmu prepravcovi.<\/p>

Nepreh\u013eadn\u00e9 pri viacer\u00fdch objedn\u00e1vkach za de\u0148<\/h4>

Pri malom po\u010dte objedn\u00e1vok za de\u0148 m\u00f4\u017ee by\u0165 tento proces ru\u010dne zvl\u00e1dnute\u013en\u00fd, ale ak mus\u00edte posiela\u0165 viacero bal\u00edkov za de\u0148, r\u00fdchlo sa to st\u00e1va nepreh\u013eadn\u00fdm a vychystan\u00e9 tovary sa zamie\u0148aj\u00fa. V tomto pr\u00edpade pom\u00f4\u017ee podrobi\u0165 vlastn\u00fa Amazon logistiku automatiz\u00e1cii. M\u00f4\u017eete si napr\u00edklad necha\u0165 automaticky vytvori\u0165 svoje vychyst\u00e1vacie a baliace listiny, namiesto toho, aby ste ru\u010dne prech\u00e1dzali v\u0161etky objedn\u00e1vky a zhrnuli ich. Okrem toho v\u00e1m \u010diarov\u00e9 k\u00f3dy na tovaroch pom\u00e1haj\u00fa triedi\u0165 polo\u017eky pod\u013ea bal\u00edkov.<\/p>

S inteligentn\u00fdmi n\u00e1strojmi ako\u00a0Pick & Pack od Afterbuy\u00a0sa nielen\u017ee va\u0161e listiny automaticky vytv\u00e1raj\u00fa. Na va\u0161om baliacom stole sta\u010d\u00ed len naskenova\u0165 \u010diarov\u00fd k\u00f3d na tovare a u\u017e dostanete v\u0161etky inform\u00e1cie, ktor\u00e9 potrebujete. To zah\u0155\u0148a adresu z\u00e1kazn\u00edka a \u010fal\u0161\u00ed obsah bal\u00edka. Akon\u00e1hle ste bal\u00edk zabalili, m\u00f4\u017eete si cez n\u00e1stroj okam\u017eite vytla\u010di\u0165 fakt\u00faru a prepravn\u00fd \u0161t\u00edtok a prilo\u017ei\u0165 ich k bal\u00edku. Arm\u00e1da jednotliv\u00fdch list\u00edn sa tak zhrnie a vy dostanete len tie inform\u00e1cie, ktor\u00e9 naozaj potrebujete pre objedn\u00e1vku z Amazonu \u2013 v\u010faka automatiz\u00e1cii!<\/p>

Tu n\u00e1jdete e\u0161te raz v\u0161etky inform\u00e1cie o n\u00e1stroji vo videoform\u00e1te:<\/p>

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Rechnung erstellen<\/h3>

(Ke\u010f pou\u017e\u00edvate Afterbuy, tento krok ste u\u017e pri spracovan\u00ed objedn\u00e1vky od\u0161krtli.)<\/p>

Tovar je teda vychystan\u00fd a zabalen\u00fd \u2013 teda pripraven\u00fd na odoslanie. \u010co e\u0161te ch\u00fdba, je fakt\u00fara. Hur\u00e1 \u2013 p\u00edsanie fakt\u00fary \u2013 NIE! Kto by si tento nepr\u00edjemn\u00fd krok objedn\u00e1vky cez Amazon nechcel u\u0161etri\u0165 pomocou inteligentnej automatiz\u00e1cie?<\/p>

Tu prich\u00e1dza\u00a0billbee<\/a>\u00a0do hry. Po nastaven\u00ed tento n\u00e1stroj automaticky posiela fakt\u00fary va\u0161im z\u00e1kazn\u00edkom. Vopred si m\u00f4\u017eete prisp\u00f4sobi\u0165 text a predmet automatizovan\u00fdch e-mailov. Okrem toho sa m\u00f4\u017eete rozhodn\u00fa\u0165, ak\u00fdm sp\u00f4sobom z\u00e1kazn\u00edk dostane svoju fakt\u00faru, bu\u010f prostredn\u00edctvom Amazon mailov\u00e9ho syst\u00e9mu alebo e-mailom.\u00a0<\/p>

Tutori\u00e1l pre automatizovan\u00e9 zasielanie fakt\u00far s Billbee n\u00e1jdete tu:<\/p>

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V\u00fdkon sledova\u0165 a optimalizova\u0165<\/h3>

Kto vedie podnik, mus\u00ed sa sk\u00f4r \u010di nesk\u00f4r zaobera\u0165 jeho v\u00fdkonom. Ale kto by si r\u00e1d ka\u017ed\u00fd de\u0148 po\u010d\u00edtal obrat alebo progn\u00f3zy o predajn\u00fdch potenci\u00e1loch svojich produktov? Tu prich\u00e1dzaj\u00fa \u0161pecializovan\u00ed pomocn\u00edci ako SELLERLOGIC Business Analytics<\/a> ako na zavolanie. Tento n\u00e1stroj vyu\u017e\u00edva komplexn\u00e9 \u00fadaje na zjednodu\u0161en\u00e9 zobrazenie v\u00fdkonu produktov na \u00fa\u010dte Amazon a\/alebo na trhu. \u00dadaje sa daj\u00fa intuit\u00edvne ovl\u00e1da\u0165 a filtrova\u0165 pod\u013ea pou\u017e\u00edvate\u013esk\u00fdch preferenci\u00ed. S SELLERLOGIC Business Analytics m\u00f4\u017eete r\u00fdchlo identifikova\u0165 nerentabiln\u00e9 produkty a n\u00e1klady, ktor\u00e9 potrebuj\u00fa optimaliz\u00e1ciu, a iniciova\u0165 pr\u00edslu\u0161n\u00e9 strategick\u00e9 \u00fapravy.\u00a0<\/p>

Okrem n\u00e1strojov, ktor\u00e9 sleduj\u00fa v\u00e1\u0161 v\u00fdkon, existuje aj nieko\u013eko, ktor\u00e9 v\u00e1\u0161 v\u00fdkon \u010falej optimalizuj\u00fa. Sem ur\u010dite patr\u00ed Repricer.<\/p>

Zamyslite sa, ko\u013eko n\u00e1mahy by ste museli vynalo\u017ei\u0165 na stanovenie cien na Amazone bez pr\u00edslu\u0161nej automatiz\u00e1cie: mali by ste sledova\u0165 svoju konkurenciu nepretr\u017eite a okam\u017eite reagova\u0165 na ak\u00e9ko\u013evek akcie. V\u00e1\u0161 konkurent zni\u017euje cenu? Mus\u00edte aj vy okam\u017eite zn\u00ed\u017ei\u0165 svoju, inak strat\u00edte Buy Box a potenci\u00e1lnych kupuj\u00facich. Ak sa to stane, zatia\u013e \u010do aj tak pracujete, je to jedna vec. Ale \u010do ak sa to stane, zatia\u013e \u010do u\u017e pohodlne sed\u00edte na gau\u010di po pr\u00e1ci? Alebo ak sa v\u00e1\u0161 konkurent rozhodne zmeni\u0165 svoju cenu nie raz, ale hne\u010f nieko\u013ekokr\u00e1t za de\u0148?<\/p>

Tu s\u00fa dve mo\u017enosti:<\/p>

1. Ste akt\u00edvni nepretr\u017eite.<\/p>

2. Obr\u00e1tite sa na pomoc vo forme inteligentn\u00e9ho\u00a0Repricers<\/a>.<\/p>

Investujete teda do n\u00e1stroja, ktor\u00fd na Amazone preber\u00e1 automatizovan\u00e9 prisp\u00f4sobenie cien. Pr\u00edjemn\u00fd ved\u013eaj\u0161\u00ed efekt, ke\u010f investujete do dynamick\u00e9ho Repricer ako ten od SELLERLOGIC: Cena nejde len nadol. V\u00e1\u0161 nov\u00fd inteligentn\u00fd \u201ezamestnanec\u201c sa s\u00edce sna\u017e\u00ed predov\u0161etk\u00fdm umiestni\u0165 v\u00e1s v Buy Box, ale ak sa to podar\u00ed, zv\u00fd\u0161i cenu op\u00e4\u0165, pokia\u013e je to mo\u017en\u00e9 \u2013 a t\u00fdm z\u00edska pre v\u00e1s najlep\u0161iu mo\u017en\u00fa cenu.<\/p>

Spracovanie vr\u00e1ten\u00ed<\/h3>

Kto je akt\u00edvny v e-commerce, vie, \u017ee vr\u00e1tenia s\u00fa nevyhnutn\u00e9, najm\u00e4 nie na Amazone, bez oh\u013eadu na automatiz\u00e1ciu. Niekedy produkt nevyhovuje, inokedy sa nep\u00e1\u010di, aby sme spomenuli len dva z mnoh\u00fdch d\u00f4vodov na vr\u00e1tenie. Napriek tomu sa v\u00e4\u010d\u0161inou d\u00e1 e\u0161te nie\u010do optimalizova\u0165.<\/p>

Aby ste proces pre z\u00e1kazn\u00edka urobili \u010do najjednoduch\u0161\u00ed a najpr\u00edjemnej\u0161\u00ed, mali by ste tu stavi\u0165 na automatiz\u00e1ciu. N\u00e1stroje ako\u00a0shipcloud.io<\/a>\u00a0pon\u00fakaj\u00fa komplexn\u00e9 rie\u0161enie. Tak m\u00f4\u017eete svojim z\u00e1kazn\u00edkom napr\u00edklad pon\u00faknu\u0165 port\u00e1l na vr\u00e1tenie, kde si kupuj\u00faci m\u00f4\u017ee s\u00e1m zorganizova\u0165 vr\u00e1tenie a vybra\u0165 si medzi in\u00fdmi aj prepravcu. N\u00e1sledne dostane prepravn\u00fd \u0161t\u00edtok ve\u013emi jednoducho vo form\u00e1te PDF alebo e-mailom. Okrem toho dostanete preh\u013ead s aktu\u00e1lnym stavom vr\u00e1tenia a stavom z\u00e1sielky. Takto u\u013eah\u010d\u00edte proces nielen z\u00e1kazn\u00edkovi, ale aj sebe! <\/p>

Buchhaltung<\/h3>

Jednou z najneob\u013e\u00fabenej\u0161\u00edch \u00faloh majite\u013ea podniku je pravdepodobne \u00fa\u010dtovn\u00edctvo. Pr\u00edjmy, v\u00fddavky, dane \u2026 niektor\u00fdm sa u\u017e pri \u010d\u00edtan\u00ed t\u00fdchto slov to\u010d\u00ed hlava. \u010co keby ste t\u00fato neob\u013e\u00faben\u00fa \u00falohu jednoducho delegovali? Ale oplat\u00ed sa na to zamestna\u0165 vlastn\u00e9ho pracovn\u00edka?<\/p>

Rie\u0161enie: N\u00e1stroje! V\u010faka va\u0161ej inteligentnej pracovnej met\u00f3de m\u00f4\u017eu pokry\u0165 mnoh\u00e9 procesy bleskovo a okam\u017eite dostanete v\u00fdsledky.\u00a0BuchhaltungsButler<\/a>\u00a0je tu dobr\u00fdm pr\u00edkladom. Tento n\u00e1stroj automaticky rozpozn\u00e1va, triedi a za\u00fa\u010dtov\u00e1va va\u0161e doklady. Tak\u017ee len nahr\u00e1te svoje doklady do n\u00e1stroja a v\u0161etky \u00fadaje s\u00fa spracovan\u00e9 pre v\u00e1s a v\u00e1\u0161ho da\u0148ov\u00e9ho poradcu. Okrem toho m\u00f4\u017eete priamo v n\u00e1stroji vytv\u00e1ra\u0165 fakt\u00fary a mnoho \u010fal\u0161ieho. Skuto\u010dn\u00e9 u\u013eah\u010denie pr\u00e1ce pre predajcov na Amazone v\u010faka automatiz\u00e1cii!<\/p>

Tu si m\u00f4\u017eete e\u0161te raz pozrie\u0165 n\u00e1stroj vo videoform\u00e1te:<\/p>

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Amazon FBA: Automatiz\u00e1cia u\u013eah\u010den\u00e1<\/h2>

\u010co keby ste mohli automatizova\u0165 hne\u010f nieko\u013eko \u00faloh v jednom kroku? Spracovanie objedn\u00e1vok, z\u00e1kazn\u00edcky servis, spr\u00e1va vr\u00e1ten\u00ed. To v\u0161etko m\u00f4\u017ee FBA za v\u00e1s vybavi\u0165. Online a logistick\u00fd gigant Amazon tieto procesy dokonale zdokonalil a pon\u00faka ich ako slu\u017ebu aj svojim predajcom na trhu. Kto vyu\u017e\u00edva Amazon a FBA ako automatiz\u00e1ciu, deleguje cel\u00fd proces plnenia, od skladovania a\u017e po vr\u00e1tenie.<\/p>

V obrovsk\u00fdch logistick\u00fdch centr\u00e1ch m\u00e1 ka\u017ed\u00fd produkt svoje miesto. Ke\u010f je objednan\u00fd \u010dl\u00e1nok, pr\u00edslu\u0161n\u00e1 polica sa posunie k bali\u010dovi a ten ho zabal\u00ed do dokonal\u00e9ho kart\u00f3nu. Cel\u00fd proces vychyst\u00e1vania je teda automatizovan\u00fd robotmi.<\/p>

Aj pri balen\u00ed tovaru maj\u00fa inteligentn\u00e9 n\u00e1stroje vplyv na dianie: ur\u010duj\u00fa bali\u010dom, ktor\u00fd kart\u00f3n sa m\u00e1 pou\u017ei\u0165 pre balen\u00fd produkt. Na tento \u00fa\u010del sa na z\u00e1klade ve\u013ekosti a hmotnosti vyberie optim\u00e1lny kart\u00f3n a zobraz\u00ed sa zamestnancovi.<\/p>

Kto chce nahliadnu\u0165 do tak\u00e9ho logistick\u00e9ho centra, m\u00f4\u017ee sa pozrie\u0165 sem:<\/p>

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Aj z\u00e1kazn\u00edcky servis Amazonu je dokonale zameran\u00fd na z\u00e1kazn\u00edka. Kto m\u00e1 nejak\u00fd probl\u00e9m, je okam\u017eite profesion\u00e1lne a priate\u013esky poraden\u00fd. Napokon, z\u00e1kazn\u00edk je na Amazone na prvom mieste a v\u0161etky procesy s\u00fa zameran\u00e9 na vytvorenie dokonal\u00e9ho z\u00e1kazn\u00edckeho z\u00e1\u017eitku.<\/p>

Rovnako pou\u017e\u00edvate\u013esky pr\u00edvetiv\u00e9 je aj spravovanie vr\u00e1ten\u00ed tohto e-commerce giganta. Jednoducho vytla\u010dte \u0161t\u00edtok na vr\u00e1tenie a v\u0161etko je pre z\u00e1kazn\u00edka vybaven\u00e9. Odtia\u013eto preber\u00e1 Amazon.<\/p>

Ale aj tu plat\u00ed: Nikto nie je dokonal\u00fd.<\/p>

\u017de v logistick\u00fdch centr\u00e1ch Amazonu je ru\u0161no, u\u017e iste viete. M\u00f4\u017ee sa sta\u0165, \u017ee d\u00f4jde k chyb\u00e1m FBA. M\u00f4\u017eu sa vyskytn\u00fa\u0165, ale rozhodne nesm\u00fa zosta\u0165 neobjaven\u00e9. V SellerCentral n\u00e1jdete aj FBA spr\u00e1vy. Tieto m\u00f4\u017eete bu\u010f manu\u00e1lne prech\u00e1dza\u0165 a sk\u00fama\u0165 na chyby, alebo m\u00f4\u017eete vyu\u017ei\u0165 inteligentn\u00fd n\u00e1stroj Amazon na automatiz\u00e1ciu.<\/p>

Lost & Found\u00a0<\/a>analyzuje va\u0161e FBA spr\u00e1vy a h\u013ead\u00e1 chyby. Akon\u00e1hle nejak\u00e9 n\u00e1jde, automaticky priprav\u00ed list pre Amazon, ktor\u00fd obsahuje v\u0161etky relevantn\u00e9 podrobnosti pr\u00edpadu. S pomocou kop\u00edrovania a vkladania prenesiete v\u0161etko do SellerCentral a va\u0161a refund\u00e1cia je po\u017eiadan\u00e1. <\/p>

Z\u00e1ver<\/h2>

Kto si chce u\u0161etri\u0165 pr\u00e1cu, ur\u010dite si n\u00e1jde niektor\u00e9 n\u00e1stroje pre seba. Existuje mno\u017estvo mo\u017enost\u00ed, ako u\u013eah\u010di\u0165 \u00falohy ka\u017edodenn\u00e9ho podnikania pomocou automatizovan\u00fdch n\u00e1strojov. To za\u010d\u00edna pri vychyst\u00e1van\u00ed, roz\u0161iruje sa cez automatizovan\u00e9 prisp\u00f4sobenie cien na Amazone a kon\u010d\u00ed pri nepr\u00edjemnej \u00falohe n\u00e1js\u0165 mnoh\u00e9 mal\u00e9 chyby FBA.<\/p>

Ale ako v\u017edy by sa mal ka\u017ed\u00fd pou\u017e\u00edvate\u013e zamyslie\u0165, \u010do od toho o\u010dak\u00e1va a \u010di n\u00e1stroj dok\u00e1\u017ee splni\u0165 tieto po\u017eiadavky. Ale s trochou kritick\u00e9ho zamyslenia by to nemal by\u0165 probl\u00e9m a m\u00f4\u017eete si u\u013eah\u010di\u0165 \u017eivot ako predajca na Amazone pomocou automatiz\u00e1cie.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Wenn\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAko na to: V 4 krokoch k dokonal\u00e9mu ak\u010dn\u00e9mu pl\u00e1nu pre Amazon!<\/a>\n\t\t\t<\/div>\n\t\t\t
Ka\u017ed\u00fd predajca na trhu m\u00e1 obavy: zablokovanie svojho predajn\u00e9ho \u00fa\u010dtu na Amazone alebo pozastavenie predajn\u00e9ho opr\u00e1vnenia. V najlep\u0161om pr\u00edpade sa cez online platformu z\u00edska len mal\u00fd ved\u013eaj\u0161\u00ed pr\u00edjem; v najhor\u0161om pr\u00edpade sa zo d\u0148a na de\u0148 zr\u00fati najd\u00f4le\u017eitej\u0161\u00ed a…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Profitabel\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tProfitabel auf Amazon verkaufen: 6 Regeln, um dem hohen Konkurrenzdruck zu begegnen!<\/a>\n\t\t\t<\/div>\n\t\t\t
Amazon ist ein Haifischbecken. Wo noch vor wenigen Jahren Goldgr\u00e4berstimmung herrschte, tummeln sich nun unz\u00e4hlige FBA-H\u00e4ndler, Private Label-Verk\u00e4ufer und Markenhersteller, die alle nur eines wollen: Geld verdienen, Gewinn machen, Profite verzeichnen. Nich…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"International\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tCross-Border E-Commerce s Amazonom: Ako uspie\u0165 v medzin\u00e1rodnom predaji<\/a>\n\t\t\t<\/div>\n\t\t\t
V skuto\u010dnosti neexistuje \u017eiadny d\u00f4vod, pre\u010do by predajcovia na Amazone nemali pred\u00e1va\u0165 svoje produkty medzin\u00e1rodne. Sn\u00e1\u010f okrem: byrokracie. Av\u0161ak, e-commerce gigant sa sna\u017e\u00ed toto zmierni\u0165 t\u00fdm, \u017ee u\u013eah\u010duje firm\u00e1m na svojej platforme spracovanie medzin\u00e1rodn\u00fdc…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 artinspiring \u2013 stock.adobe.com \/ \u00a9 bakhtiarzein \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mnoh\u00ed predajcovia na Amazone maj\u00fa nap\u00e4t\u00fd \u010dasov\u00fd rozvrh. Nov\u00fd tovar je potrebn\u00e9 nak\u00fapi\u0165, sklad mus\u00ed by\u0165 naplnen\u00fd, z\u00e1kazn\u00edci musia dosta\u0165 svoje produkty a ma\u0165 kontaktn\u00fa osobu pri probl\u00e9moch. K tomu patr\u00ed aj \u00fadr\u017eba produktovej str\u00e1nky a anal\u00fdza konkurencie. Pri to\u013ek\u00fdch \u00faloh\u00e1ch sa m\u00f4\u017ee \u010dlovek p\u00fdta\u0165, kde mu stoj\u00ed hlava. Rie\u0161en\u00edm s\u00fa tu inteligentn\u00e9 n\u00e1stroje na\u0161ej<\/p>\n","protected":false},"author":5,"featured_media":2693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-227757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"\nAko u\u0161etri\u0165 \u010das a peniaze na Amazone pomocou inteligentnej automatiz\u00e1cie<\/title>\n<meta name=\"description\" content=\"Uk\u00e1\u017eeme v\u00e1m, ako m\u00f4\u017eete u\u0161etri\u0165 \u010das a peniaze ako predajca na Amazone automatizovan\u00edm svojho podnikania! \u010c\u00edtajte \u010falej!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-usetrite-cas-a-peniaze-ako-predajca-na-amazone-s-inteligentnou-automatizaciou\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako u\u0161etri\u0165 \u010das a peniaze na Amazone pomocou inteligentnej automatiz\u00e1cie\" \/>\n<meta property=\"og:description\" content=\"Uk\u00e1\u017eeme v\u00e1m, ako m\u00f4\u017eete u\u0161etri\u0165 \u010das a peniaze ako predajca na Amazone automatizovan\u00edm svojho podnikania! 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