{"id":227763,"date":"2021-04-29T10:00:00","date_gmt":"2021-04-29T10:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/preco-je-amazon-fba-tiez-dobry-napad-pre-predajcov-s-vlastnou-znackou\/"},"modified":"2021-04-29T10:00:00","modified_gmt":"2021-04-29T10:00:00","slug":"preco-je-amazon-fba-tiez-dobry-napad-pre-predajcov-s-vlastnou-znackou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/preco-je-amazon-fba-tiez-dobry-napad-pre-predajcov-s-vlastnou-znackou\/","title":{"rendered":"Pre\u010do je Amazon FBA tie\u017e dobr\u00fd n\u00e1pad pre predajcov s vlastnou zna\u010dkou"},"content":{"rendered":"

Ka\u017ed\u00fd, kto pred\u00e1va svoju vlastn\u00fa vlastn\u00fa zna\u010dku<\/a> na Amazone, m\u00f4\u017ee vyu\u017ei\u0165 FBA<\/a> rovnako efekt\u00edvne ako predajcovia zna\u010dkov\u00fdch tovarov. Hoci v tomto pr\u00edpade zv\u00fd\u0161en\u00e1 \u0161anca na z\u00edskanie Buy Box nie je l\u00e1kav\u00e1, FBA predstavuje dokonal\u00fd z\u00e1kazn\u00edcky z\u00e1\u017eitok a spokojn\u00ed z\u00e1kazn\u00edci sa vracaj\u00fa. Okrem toho sa v\u00e1m u\u0161etr\u00ed ve\u013ea pr\u00e1ce \u2013 logistika k\u013eov\u00fdch slov.<\/p>

Tu sa dozviete, ako m\u00f4\u017ee Amazon FBA podpori\u0165 va\u0161e podnikanie s vlastnou zna\u010dkou <\/strong>. Najprv sa pozrime na to, \u010do FBA je a ako funguje.<\/p>

\u010co je Fulfillment By Amazon (FBA)?<\/h2>

V posledn\u00fdch desa\u0165ro\u010diach sa online gigant dok\u00e1zal zdokonali\u0165 vo svojich procesoch plnenia. Jeho sk\u00fasenosti a, nieto menej, technick\u00e9 vybavenie umo\u017e\u0148uj\u00fa spracovanie z\u00e1sielok v kr\u00e1tkom \u010dase. Ale aj kontakt so z\u00e1kazn\u00edkmi a spr\u00e1va vr\u00e1ten\u00ed s\u00fa pokryt\u00e9 FBA.<\/p>

Na vyu\u017eitie Amazon FBA <\/strong>predajcovia posielaj\u00fa svoje tovary do jedn\u00e9ho z logistick\u00fdch centier e-commerce giganta. Odtia\u013eto preber\u00e1 Amazon a najprv skladuje tovary. Ke\u010f si z\u00e1kazn\u00edk objedn\u00e1 pr\u00edslu\u0161n\u00fd produkt, je vybrat\u00fd, zabalen\u00fd a odoslan\u00fd. Ve\u013ek\u00e1 \u010das\u0165 tohto procesu je automatizovan\u00e1, a tak m\u00f4\u017eete vidie\u0165 roboty pri pr\u00e1ci v mnoh\u00fdch logistick\u00fdch centr\u00e1ch.<\/p>

Ale slu\u017eba FBA sa nekon\u010d\u00ed len pri odosielan\u00ed. Ak nastan\u00fa probl\u00e9my s dod\u00e1vkou alebo s\u00fa z\u00e1kazn\u00edci nespokojn\u00ed s prijat\u00fdmi produktmi, prepravn\u00fd gigant preber\u00e1 aj tieto procesy. Spr\u00e1va vr\u00e1ten\u00ed a z\u00e1kazn\u00edcky servis sp\u013a\u0148aj\u00fa vysok\u00e9 \u0161tandardy z h\u013eadiska spokojnosti z\u00e1kazn\u00edkov.<\/p>

Na Amazone s\u00fa z\u00e1kazn\u00edci v\u017edy v centre pozornosti. V\u0161etky rozhodnutia a procesy sa maj\u00fa robi\u0165 v ich z\u00e1ujme. Tak\u017ee program Amazon FBA m\u00f4\u017ee tie\u017e pom\u00f4c\u0165 predajcom s vlastnou zna\u010dkou. Preto\u017ee celkov\u00fd dokonal\u00fd z\u00e1kazn\u00edcky z\u00e1\u017eitok zanech\u00e1va dobr\u00fd, spokojn\u00fd pocit u kupuj\u00facich, tak\u017ee si od t\u00fdchto predajcov op\u00e4\u0165 zak\u00fapia.<\/p>

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\u010co je vlastn\u00e1 zna\u010dka?<\/h2>

Predajcovia, ktor\u00ed nechc\u00fa pred\u00e1va\u0165 zna\u010dkov\u00e9 tovary<\/a>, napr\u00edklad preto, \u017ee sa chc\u00fa vyhn\u00fa\u0165 konkurencii o Buy Box, si m\u00f4\u017eu zalo\u017ei\u0165 svoju vlastn\u00fa zna\u010dku a vytvori\u0165 takzvan\u00fa vlastn\u00fa zna\u010dku. Pre tento obchodn\u00fd model si m\u00f4\u017eu predajcovia zak\u00fapi\u0165 produkty a necha\u0165 si ich potla\u010di\u0165 svojou vlastnou etiketou.<\/p>

T\u00fdmto sp\u00f4sobom m\u00f4\u017eu predajcovia s vlastnou zna\u010dkou budova\u0165 svoju vlastn\u00fa pr\u00edtomnos\u0165 zna\u010dky a tie\u017e navrhn\u00fa\u0165 svoju vlastn\u00fa str\u00e1nku s podrobnos\u0165ami o produkte. Konkurencia o Buy Box je eliminovan\u00e1, preto\u017ee s\u00fa jednoducho jedin\u00fdmi predajcami produktu. Av\u0161ak v v\u00fdsledkoch vyh\u013ead\u00e1vania existuje konkurencia. Napr\u00edklad, ak z\u00e1kazn\u00edci h\u013eadaj\u00fa obal na telef\u00f3n, dostan\u00fa ohromuj\u00facich “viac ako 50 000 v\u00fdsledkov.”<\/p>

Okrem toho s\u00fa mo\u017en\u00e9 vy\u0161\u0161ie zisky pri predaji vlastnej zna\u010dky ako pri predaji zna\u010dkov\u00fdch tovarov. Viac v\u00fdhod a nev\u00fdhod vlastn\u00fdch zna\u010diek n\u00e1jdete v na\u0161om blogovom pr\u00edspevku: Vlastn\u00e1 zna\u010dka na Amazone \u2013 obchodn\u00e1 my\u0161lienka v roku 2020 alebo vec minulosti?<\/a><\/p>

Ako m\u00f4\u017eu predajcovia s vlastnou zna\u010dkou<\/strong> \u0165a\u017ei\u0165 z FBA<\/strong>? <\/h2>
\"Amazon<\/figure><\/div>

V\u00fdhody FBA spo\u010d\u00edvaj\u00fa predov\u0161etk\u00fdm v tom, \u017ee predajcom sa u\u0161etr\u00ed ve\u013ea pr\u00e1ce. Napokon, nielen\u017ee sa eliminuje ve\u013ek\u00e1 \u010das\u0165 logistiky, ale aj pr\u00e1ca v z\u00e1kazn\u00edckom servise.<\/p>

Pre vlastn\u00e9 zna\u010dky znamen\u00e1 Amazon FBA, \u017ee predajcovia maj\u00fa viac \u010dasu investova\u0165 do rozvoja svojej vlastnej zna\u010dky. Napokon, v\u00fdznam branding a marketingu zohr\u00e1va v tomto pr\u00edpade v\u00fdznamn\u00fa \u00falohu. Ma\u0165 svoju vlastn\u00fa zna\u010dku je pekn\u00e9, ale ak ju nikto nepozn\u00e1 (alebo sa nem\u00f4\u017ee dozvedie\u0165), t\u00e1to cesta nie je ziskov\u00e1.<\/p>

Okrem u\u013eah\u010denia pr\u00e1ce sa eliminuj\u00fa aj n\u00e1klady na vlastn\u00fd sklad a potenci\u00e1lnych zamestnancov. Preto\u017ee nad ur\u010dit\u00fa ve\u013ekos\u0165 u\u017e gar\u00e1\u017e jednoducho nesta\u010d\u00ed. Tu je dobr\u00e9 riadenie z\u00e1sob nevyhnutn\u00e9, preto\u017ee je ve\u013emi \u013eahk\u00e9 strati\u0165 preh\u013ead o tom, ktor\u00fd tovar je ulo\u017een\u00fd kde a ak\u00e9 s\u00fa pr\u00edslu\u0161n\u00e9 \u00farovne z\u00e1sob.<\/p>

Podnikanie Amazon FBA predajcu s vlastnou zna\u010dkou tie\u017e zaru\u010duje najr\u00fdchlej\u0161ie dodanie. Mnoh\u00ed z\u00e1kazn\u00edci na Amazone o\u010dak\u00e1vaj\u00fa doru\u010denie v ten ist\u00fd alebo nasleduj\u00faci de\u0148 \u2013 a mnoh\u00ed predajcovia to tie\u017e pon\u00fakaj\u00fa. Ak maj\u00fa z\u00e1kazn\u00edci na v\u00fdber medzi dvoma podobn\u00fdmi produktmi, ktor\u00e9 sa im rovnako p\u00e1\u010dia, ale jeden je doru\u010den\u00fd zajtra a druh\u00fd bud\u00faci t\u00fd\u017ede\u0148, ktor\u00fd z nich si pravdepodobne zak\u00fapia?<\/p>

Amazon FBA tie\u017e pom\u00e1ha pri vlastn\u00fdch zna\u010dk\u00e1ch prostredn\u00edctvom mimoriadne vysok\u00fdch \u0161tandardov v oblasti z\u00e1kazn\u00edckeho servisu. Ako u\u017e bolo spomenut\u00e9, z\u00e1kazn\u00edci s\u00fa na Amazone v\u017edy na prvom mieste. V\u0161etky procesy s\u00fa navrhnut\u00e9 v ich z\u00e1ujme. To plat\u00ed najm\u00e4 pre z\u00e1kazn\u00edcky servis. Online gigant m\u00e1 ve\u013ek\u00fd, vy\u0161kolen\u00fd t\u00edm, ktor\u00fd je v\u017edy priate\u013esk\u00fd, orientovan\u00fd na rie\u0161enia a \u013eahko dosiahnute\u013en\u00fd.<\/p>

To prirodzene vedie k vysokej spokojnosti z\u00e1kazn\u00edkov a vysok\u00e9mu pravdepodobnosti, \u017ee t\u00edto z\u00e1kazn\u00edci si op\u00e4\u0165 zak\u00fapia na Amazone a teda aj od v\u00e1s. V skuto\u010dnosti m\u00f4\u017ee dobr\u00e1 spr\u00e1va vr\u00e1ten\u00ed dokonca vies\u0165 k zv\u00fd\u0161enej lojalite z\u00e1kazn\u00edkov, preto\u017ee buduje d\u00f4veru v spolo\u010dnos\u0165.<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru – s SELLERLOGIC.\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZa\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

Takto predajcovia s vlastnou zna\u010dkou<\/strong> dokonale vyu\u017e\u00edvaj\u00fa FBA<\/strong> <\/h2>

Ni\u010d nie je zadarmo \u2013 ani slu\u017eba Amazon FBA. (Predajcovia s vlastnou zna\u010dkou) by sa mali podrobne pozrie\u0165 na n\u00e1klady<\/a>.<\/p>

Poplatky za t\u00fato slu\u017ebu s\u00fa zalo\u017een\u00e9 na ve\u013ekosti a hmotnosti produktu. \u010c\u00edm v\u00e4\u010d\u0161ie a \u0165a\u017e\u0161ie s\u00fa tovary, t\u00fdm vy\u0161\u0161ie s\u00fa poplatky FBA. Preto program nie je rovnako vhodn\u00fd pre ka\u017ed\u00fd typ tovaru. Produkty, ktor\u00e9 s\u00fa obzvl\u00e1\u0161\u0165 citliv\u00e9 a krehk\u00e9, s\u00fa tie\u017e menej vhodn\u00e9 pre Amazon FBA. (Predajcovia s vlastnou zna\u010dkou) by mali zv\u00e1\u017ei\u0165, \u010di po\u017eiadavky ich produktu dobre zodpovedaj\u00fa tejto slu\u017ebe.<\/p>

Amazon tie\u017e nie je dokonal\u00fd, a tak sa v r\u00e1mci FBA vyskytuj\u00fa chyby. Tovary m\u00f4\u017eu zmizn\u00fa\u0165 v sklade alebo by\u0165 po\u0161koden\u00e9. M\u00f4\u017ee sa tie\u017e sta\u0165, \u017ee Amazon vr\u00e1ti z\u00e1kazn\u00edkom peniaze za tovary, ale vr\u00e1tenie sa nikdy nedostane na va\u0161u adresu. Dobrou spr\u00e1vou je, \u017ee m\u00f4\u017eete by\u0165 od\u0161kodnen\u00ed za tieto chyby. Dost\u00e1vate FBA spr\u00e1vy, ktor\u00e9 je potrebn\u00e9 prejs\u0165 na chyby. Alternat\u00edvne m\u00f4\u017eete pou\u017ei\u0165 n\u00e1stroj na od\u0161kodnenie pre Amazon FBA. Ten u\u0161etr\u00ed obrovsk\u00e9 mno\u017estvo pr\u00e1ce predajcom s vlastnou zna\u010dkou. Lost & Found automaticky analyzuje va\u0161e spr\u00e1vy na pozad\u00ed a\u017e za 18 mesiacov sp\u00e4tne a zobrazuje n\u00e1roky na od\u0161kodnenie. Okrem toho pripravuje list pre Amazon, tak\u017ee pou\u017e\u00edvatelia ho len musia skop\u00edrova\u0165 a vlo\u017ei\u0165 do Seller Central a odosla\u0165.<\/p>

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M\u00e1 Amazon FBA aj nev\u00fdhody pre predajcov s vlastnou zna\u010dkou?<\/h2>

D\u00f4le\u017eitou s\u00fa\u010das\u0165ou vlastn\u00fdch zna\u010diek je vytv\u00e1ranie lojalitn\u00e9ho vz\u0165ahu so z\u00e1kazn\u00edkmi. Av\u0161ak pou\u017e\u00edvanie Amazon FBA neumo\u017e\u0148uje predajcom s vlastnou zna\u010dkou kontaktova\u0165 z\u00e1kazn\u00edkov. Ak\u00e1ko\u013evek komunik\u00e1cia je zodpovednos\u0165ou online giganta a zahrnutie let\u00e1kov, z\u013eavov\u00fdch kup\u00f3nov alebo podobn\u00fdch polo\u017eiek nie je mo\u017en\u00e9.<\/p>

Av\u0161ak Amazon pon\u00faka vlastn\u00edkom zna\u010diek nieko\u013eko vzru\u0161uj\u00facich marketingov\u00fdch pr\u00edle\u017eitost\u00ed: od cielen\u00fdch sponzorovan\u00fdch rekl\u00e1m po vlastn\u00fd obchod zna\u010dky<\/a>. Predpokladom je, \u017ee zna\u010dka je registrovan\u00e1 v Amazon Brand Registry. T\u00fdmto sp\u00f4sobom sa m\u00f4\u017eete nepriamo spoji\u0165 so svojimi z\u00e1kazn\u00edkmi. Navrhnite si vlastn\u00fd obchod zna\u010dky pod\u013ea svojich predst\u00e1v, povedzte svoj pr\u00edbeh a predve\u010fte svoje jedine\u010dn\u00e9 predajn\u00e9 body. M\u00f4\u017eete tam tie\u017e pon\u00faknu\u0165 \u0161peci\u00e1lne akcie a kup\u00f3ny.<\/p>

M\u00f4\u017eete tie\u017e oslovi\u0165 svojich z\u00e1kazn\u00edkov a pritiahnu\u0165 pozornos\u0165 na pridan\u00fa hodnotu va\u0161ej zna\u010dky alebo produktov s pomocou sponzorovan\u00fdch rekl\u00e1m alebo zna\u010diek<\/a>.<\/p>

Ale mo\u017eno najd\u00f4le\u017eitej\u0161\u00edm bodom je, \u017ee prostredn\u00edctvom Amazon FBA m\u00f4\u017eete pon\u00faknu\u0165 dokonal\u00fd z\u00e1kazn\u00edcky servis. Ako u\u017e bolo op\u00edsan\u00e9, program v\u00e1m pom\u00e1ha t\u00fdm, \u017ee doru\u010duje tovary va\u0161im z\u00e1kazn\u00edkom v kr\u00e1tkom \u010dase a zabezpe\u010duje, \u017ee v\u0161etko prebieha hladko s vr\u00e1teniami v\u010faka vy\u0161kolen\u00e9mu person\u00e1lu Amazonu.<\/p>

Z\u00e1ver<\/h2>
\"Vlastn\u00e9<\/figure><\/div>

Program Amazon FBA m\u00f4\u017ee tie\u017e podpori\u0165 predajcov s vlastnou zna\u010dkou <\/strong>, preto\u017ee preber\u00e1 obrovsk\u00e9 mno\u017estvo pr\u00e1ce. Prostredn\u00edctvom zdokonalen\u00fdch procesov v logistick\u00fdch centr\u00e1ch online giganta a \u0161pi\u010dkov\u00e9ho z\u00e1kazn\u00edckeho servisu je z\u00e1kazn\u00edcka cesta dokonal\u00e1 a z\u00e1kazn\u00edci sa radi vracaj\u00fa k n\u00e1kupu. Tento pozit\u00edvny z\u00e1\u017eitok sa pren\u00e1\u0161a na vlastn\u00fa zna\u010dku a nakupuj\u00faci sp\u00e1jaj\u00fa s \u0148ou pozit\u00edvny pocit. To zase povzbudzuje pozit\u00edvne recenzie, odpor\u00fa\u010dania a opakovan\u00e9 n\u00e1kupy.<\/p>

Ur\u010dite m\u00f4\u017eete tie\u017e spravova\u0165 svoje plnenie sami a by\u0165 \u00faspe\u0161n\u00ed, ale mali by ste sa uisti\u0165, \u017ee dok\u00e1\u017eete splni\u0165 \u0161tandardy stanoven\u00e9 spolo\u010dnos\u0165ou Amazon. To znamen\u00e1, \u017ee tovary by mali dorazi\u0165 k z\u00e1kazn\u00edkom do jedn\u00e9ho a\u017e dvoch dn\u00ed (v z\u00e1vislosti od kateg\u00f3rie, mo\u017eno o nie\u010do dlh\u0161ie) a \u017ee z\u00e1kazn\u00edcka podpora funguje bezchybne.<\/p>

Ale nie ka\u017ed\u00fd produkt je rovnako vhodn\u00fd pre Amazon FBA. Predajcovia s vlastnou zna\u010dkou by mali zv\u00e1\u017ei\u0165 n\u00e1klady na t\u00fato slu\u017ebu v porovnan\u00ed s v\u00fdhodami. Ak s\u00fa tovary obzvl\u00e1\u0161\u0165 \u0165a\u017ek\u00e9 alebo objemn\u00e9, alebo ak kladiete ve\u013ek\u00fd d\u00f4raz na zahrnutie let\u00e1kov do z\u00e1sielok, m\u00f4\u017ee by\u0165 lep\u0161ie spravova\u0165 logistiku a z\u00e1kazn\u00edcky servis sami.<\/p>

Kredity k obr\u00e1zkom v porad\u00ed obr\u00e1zkov: \u00a9 VectorMine<\/a> \u2013 stock.adobe.com \/ \u00a9iiierlok_xolms<\/a> \u2013 stock.adobe.com \/ \u00a9 Trueffelpix<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd, kto pred\u00e1va svoju vlastn\u00fa vlastn\u00fa zna\u010dku na Amazone, m\u00f4\u017ee vyu\u017ei\u0165 FBA rovnako efekt\u00edvne ako predajcovia zna\u010dkov\u00fdch tovarov. Hoci v tomto pr\u00edpade zv\u00fd\u0161en\u00e1 \u0161anca na z\u00edskanie Buy Box nie je l\u00e1kav\u00e1, FBA predstavuje dokonal\u00fd z\u00e1kazn\u00edcky z\u00e1\u017eitok a spokojn\u00ed z\u00e1kazn\u00edci sa vracaj\u00fa. Okrem toho sa v\u00e1m u\u0161etr\u00ed ve\u013ea pr\u00e1ce \u2013 logistika k\u013eov\u00fdch slov. Tu sa dozviete,<\/p>\n","protected":false},"author":5,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482,1467,1383],"tags":[],"class_list":["post-227763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone","category-splnenie-prostrednictvom-amazonu","category-tipy-a-triky"],"yoast_head":"\nAmazon FBA ako s\u00fakromn\u00e1 zna\u010dka: Je to rozumn\u00e9?<\/title>\n<meta name=\"description\" content=\"Amazon FBA pre s\u00fakromn\u00fa zna\u010dku: Nau\u010dte sa tu, na \u010do by mali predajcovia myslie\u0165 a ako z\u00edska\u0165 viac z\u00e1kazn\u00edkov.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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