{"id":227766,"date":"2021-05-18T10:15:00","date_gmt":"2021-05-18T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/registracia-znacky-na-amazone-vysvetlenie-registracie-znacky-vratane-podrobnych-pokynov\/"},"modified":"2021-05-18T10:15:00","modified_gmt":"2021-05-18T10:15:00","slug":"registracia-znacky-na-amazone-vysvetlenie-registracie-znacky-vratane-podrobnych-pokynov","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/registracia-znacky-na-amazone-vysvetlenie-registracie-znacky-vratane-podrobnych-pokynov\/","title":{"rendered":"Registr\u00e1cia zna\u010dky na Amazone: Vysvetlenie registr\u00e1cie zna\u010dky \u2013 vr\u00e1tane podrobn\u00fdch pokynov"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-978875-identifier\">\u00fdch poru\u0161en\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-603329-identifier\">To m\u00e1 v\u00fdhody ako pre z\u00e1kazn\u00edkov, tak aj pre obchodn\u00fa platformu samotn\u00fa. Ale aj predajcovia profituj\u00fa z registr\u00e1cie zna\u010dky na Amazone. Samozrejme, predajcovia m\u00f4\u017eu pred\u00e1va\u0165 aj bez tejto ochrany a bez mo\u017enost\u00ed na online trhu. Av\u0161ak t\u00fdm sa vystavuj\u00fa ur\u010dit\u00e9mu riziku a prich\u00e1dzaj\u00fa o pr\u00edle\u017eitos\u0165 vyu\u017ei\u0165 mno\u017estvo reklamn\u00fdch mo\u017enost\u00ed, ktor\u00e9 s\u00fa v s\u00fa\u010dasnosti dostupn\u00e9 iba alebo predov\u0161etk\u00fdm pre registrovan\u00fdch vlastn\u00edkov zna\u010diek v r\u00e1mci registr\u00e1cie zna\u010dky na Amazone. Vysvetl\u00edme, pre\u010do je registr\u00e1cia zna\u010dky tak\u00e1 d\u00f4le\u017eit\u00e1, ak\u00e9 v\u00fdhody m\u00f4\u017eete o\u010dak\u00e1va\u0165 a poskytneme podrobn\u00fd n\u00e1vod, ako \u00faspe\u0161ne zaregistrova\u0165 svoju zna\u010dku.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-486048-identifier\">V\u00fdhody registr\u00e1cie zna\u010dky na Amazone<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-934294-identifier\">#1 Navrhnite str\u00e1nku produktu a zachovajte imid\u017e svojej zna\u010dky<\/h3><p class=\"theme-wp-block gb-responsive-964556-identifier\">Je to va\u0161a zna\u010dka a preto by ste mali ma\u0165 aj kontrolu nad svojimi str\u00e1nkami produktov a imid\u017eom zna\u010dky. Ke\u010f zaregistrujete svoju zna\u010dku na Amazone, m\u00f4\u017eete nielen sami navrhova\u0165 detailn\u00e9 str\u00e1nky svojich produktov, ale aj ich spravova\u0165. Z\u00e1le\u017e\u00ed teda len na v\u00e1s ako vlastn\u00edka zna\u010dky, ako chcete svoju zna\u010dku prezentova\u0165 navonok.<\/p><p class=\"theme-wp-block gb-responsive-120896-identifier\">Registr\u00e1cia zna\u010dky na Amazone prin\u00e1\u0161a v\u0161ak aj \u010fal\u0161ie v\u00fdhody: Tretie strany u\u017e nem\u00f4\u017eu meni\u0165 ani prisp\u00f4sobova\u0165 va\u0161e str\u00e1nky produktov. Tak m\u00e1te pln\u00fa kontrolu a m\u00f4\u017eete zabezpe\u010di\u0165, \u017ee str\u00e1nka produktu zastupuje z\u00e1ujmy va\u0161ej spolo\u010dnosti a optim\u00e1lne predstavuje produkt.<\/p><p class=\"theme-wp-block gb-responsive-466590-identifier\">Ke\u010f zaregistrujete svoju zna\u010dku, Amazon v\u00e1m navy\u0161e umo\u017en\u00ed pou\u017e\u00edva\u0165 r\u00f4zne m\u00e9di\u00e1, ako s\u00fa vide\u00e1, na va\u0161ej str\u00e1nke produktu. Tieto mo\u017enosti m\u00f4\u017eete optim\u00e1lne vyu\u017ei\u0165 na branding a e\u0161te lep\u0161ie pop\u00edsa\u0165 a predstavi\u0165 produkt. T\u00fdmto sp\u00f4sobom jednoducho zvy\u0161ujete aj svoju konverzn\u00fa mieru.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-544102-identifier\">#2 Chr\u00e1\u0148te svoje produktov\u00e9 zoznamy pred podvodmi a hijackingom.<\/h3><p class=\"theme-wp-block gb-responsive-432757-identifier\">Chr\u00e1\u0148te svoje zoznamy vyu\u017eit\u00edm registr\u00e1cie zna\u010dky na Amazone, namiesto toho, aby ste nesk\u00f4r v \u0165a\u017ekop\u00e1dnej komunik\u00e1cii so z\u00e1kazn\u00edckou podporou rie\u0161ili pr\u00edpad hijackingu. Poru\u0161enia du\u0161evn\u00e9ho vlastn\u00edctva (napr. falzifik\u00e1ty) m\u00f4\u017eu by\u0165 \u013eah\u0161ie identifikovan\u00e9 a sledovan\u00e9. Takto sa zabr\u00e1ni konkurentom a podvodn\u00edkom, aby hijackovali alebo sabotovali va\u0161e zoznamy, napr\u00edklad \u00famyselnou zmenou obsahu.<\/p><p class=\"theme-wp-block gb-responsive-335035-identifier\">Aby chr\u00e1nil registrovan\u00e9 zna\u010dky, vyhl\u00e1sil online gigant \u201eProject Zero\u201c. To pre v\u00e1s znamen\u00e1: \u010c\u00edm viac \u00fadajov poskytnete v r\u00e1mci registr\u00e1cie zna\u010dky na Amazone, t\u00fdm inteligentnej\u0161\u00ed bude algoritmus. T\u00edm e-commerce giganta neust\u00e1le pracuje na vylep\u0161eniach a automatickom vyh\u013ead\u00e1van\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-150576-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847721-identifier\">Zoznamy, ktor\u00e9 nepatria k va\u0161ej zna\u010dke, ale pou\u017e\u00edvaj\u00fa va\u0161e log\u00e1 at\u010f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-620349-identifier\">Log\u00e1, ktor\u00e9 s\u00fa vytla\u010den\u00e9 na produktoch, ktor\u00e9 nepatria k va\u0161ej zna\u010dke.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-473941-identifier\">Predajcom, ktor\u00ed posielaj\u00fa \u00fadajn\u00e9 produkty va\u0161ej zna\u010dky z kraj\u00edn, v ktor\u00fdch v\u00f4bec nevyr\u00e1bate.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-273775-identifier\"><strong>Dobr\u00e9 vedie\u0165: <\/strong>Prostredn\u00edctvom IP akceler\u00e1tora registr\u00e1cie zna\u010dky na Amazone m\u00e1te mo\u017enos\u0165 u\u017e pred ofici\u00e1lnou registr\u00e1ciou zna\u010dky nadviaza\u0165 kontakt s odborn\u00fdmi pr\u00e1vnick\u00fdmi a patentov\u00fdmi kancel\u00e1riami.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-853876-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-70627-identifier\"><strong>\u00daplne mimochodom<\/strong>: Registrovan\u00e9 zna\u010dky na Amazone sa m\u00f4\u017eu z\u00fa\u010dastni\u0165 programu Transparency. Pri \u0148om sa overuje pravos\u0165 zna\u010dkov\u00fdch produktov na z\u00e1klade individu\u00e1lnych k\u00f3dov, \u010do dodato\u010dne chr\u00e1ni pred falzifik\u00e1tmi.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-99678-identifier\">#3 Pushzv\u00fd\u0161te svoje predaje.<\/h3><p class=\"theme-wp-block gb-responsive-479096-identifier\">Ke\u010f zaregistrujete svoju zna\u010dku na Amazone, ovplyvn\u00ed to aj va\u0161e predajn\u00e9 \u010d\u00edsla. Kto sa raz stal obe\u0165ou falo\u0161n\u00fdch zoznamov, m\u00f4\u017ee rozpr\u00e1va\u0165 o tom, ako dlhodobo tento \u0161kodliv\u00fd dopad ovplyv\u0148uje v\u00fdkon. Preto\u017ee d\u00f4vera z\u00e1kazn\u00edkov je pre\u010d a trv\u00e1, k\u00fdm sa ju podar\u00ed obnovi\u0165.<\/p><p class=\"theme-wp-block gb-responsive-183311-identifier\">Ochrana va\u0161ej zna\u010dky pred tak\u00fdmito \u00fatokmi a mno\u017estvo reklamn\u00fdch mo\u017enost\u00ed, ktor\u00e9 s\u00fa v\u00e1m k dispoz\u00edcii v r\u00e1mci registr\u00e1cie zna\u010dky na Amazone, maj\u00fa dlhodobo pozit\u00edvny vplyv na va\u0161e predajn\u00e9 \u010d\u00edsla.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485280-identifier\">#4 Z\u00edskajte bezplatn\u00fd pr\u00edstup k u\u017eito\u010dn\u00fdm n\u00e1strojom Amazonu.<\/h3><p class=\"theme-wp-block gb-responsive-557949-identifier\">Ak chcete zv\u00fd\u0161i\u0165 svoje predajn\u00e9 \u010d\u00edsla, mus\u00edte ma\u0165 \u010do najpresnej\u0161ie poznatky o spr\u00e1van\u00ed z\u00e1kazn\u00edkov. Ale nie je tak\u00e9 jednoduch\u00e9 z\u00edska\u0165 tieto \u00fadaje. Na\u0161\u0165astie m\u00f4\u017eu predajcovia, ktor\u00ed sa zaregistrovali do registr\u00e1cie zna\u010dky na Amazone v Nemecku, v r\u00e1mci \u201eanal\u00fdzy zna\u010dky\u201c z\u00edska\u0165 rozsiahle \u00fadaje o vyh\u013ead\u00e1van\u00ed a n\u00e1kupnom spr\u00e1van\u00ed z\u00e1kazn\u00edkov na Amazone. Tak m\u00f4\u017eete napr\u00edklad pou\u017ei\u0165 vyh\u013ead\u00e1vacie v\u00fdrazy, ktor\u00e9 z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00fa, pre svoje PPC kampane na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-72074-identifier\">R\u00f4znorod\u00e9 analytick\u00e9 funkcie v\u00e1m v r\u00e1mci registr\u00e1cie zna\u010dky na Amazone pom\u00e1haj\u00fa spravova\u0165 va\u0161u zna\u010dku a hodnoti\u0165 jej v\u00fdkon. Okrem toho m\u00f4\u017eete pomocou tohto softv\u00e9ru r\u00fdchlej\u0161ie zisti\u0165, \u010di niekto zneu\u017e\u00edva va\u0161u zna\u010dku:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-439954-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-961958-identifier\">H\u013eadajte zoznamy, ktor\u00e9 pou\u017e\u00edvaj\u00fa va\u0161e obr\u00e1zky a obsah zna\u010dky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-133721-identifier\">H\u013eadajte ASINy a nez\u00e1konne vytvoren\u00e9 zoznamy.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4733-identifier\">Nahl\u00e1ste poru\u0161enia jednoducho a r\u00fdchlo na Amazon.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-139797-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-334050-identifier\">#5 Vyu\u017eite \u010fal\u0161ie reklamn\u00e9 mo\u017enosti na Amazone.<\/h3><p class=\"theme-wp-block gb-responsive-787683-identifier\">Predajcovia, ktor\u00ed si na Amazone zaregistruj\u00fa svoju zna\u010dku, z\u00edskaj\u00fa navy\u0161e niektor\u00e9 reklamn\u00e9 mo\u017enosti, ktor\u00e9 nie s\u00fa k dispoz\u00edcii ostatn\u00fdm. Nielen\u017ee m\u00f4\u017eete v r\u00e1mci sponzorovan\u00fdch zna\u010diek umiestni\u0165 svoju zna\u010dku na prominentn\u00e9 miesto nad organick\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania, ale m\u00f4\u017eete si tie\u017e vytvori\u0165 svoj vlastn\u00fd mal\u00fd priestor v univerze Amazon: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/\">Amazon Brand Store<\/a>. Okrem toho m\u00f4\u017eete navrhn\u00fa\u0165 lep\u0161ie str\u00e1nky produktov, preto\u017ee teraz m\u00f4\u017eete vyu\u017e\u00edva\u0165 A+ obsah.<\/p><p class=\"theme-wp-block gb-responsive-935286-identifier\">Ak sa chcete dozvedie\u0165 viac o t\u00e9me reklamy na Amazone, pozrite si n\u00e1\u0161 blogov\u00fd pr\u00edspevok: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">Ako zv\u00fdrazni\u0165 svoje produkty<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-593457-identifier\">#6 Z\u00edskajte viac hodnoten\u00ed.<\/h3><p class=\"theme-wp-block gb-responsive-915414-identifier\">Ak chcete propagova\u0165 nov\u00fd zoznam, jednou z najn\u00e1ro\u010dnej\u0161\u00edch \u00faloh je generova\u0165 z\u00e1kazn\u00edcke recenzie. Dobr\u00e1 spr\u00e1va: Ak zaregistrujete svoju zna\u010dku v registr\u00e1cii zna\u010dky na Amazone, z\u00edskate pr\u00edstup k Amazon Vine.<\/p><p class=\"theme-wp-block gb-responsive-799503-identifier\">T\u00e1to slu\u017eba v\u00e1m umo\u017e\u0148uje posiela\u0165 va\u0161e produkty overen\u00fdm z\u00e1kazn\u00edkom, ktor\u00ed ich testuj\u00fa a hodnotia. Ale pozor! Majte na pam\u00e4ti, \u017ee tieto hodnotenia m\u00f4\u017eu by\u0165 brut\u00e1lne \u00faprimn\u00e9 a nebud\u00fa nevyhnutne osvet\u013eova\u0165 len pozit\u00edvne str\u00e1nky v\u00e1\u0161ho produktu. Tu n\u00e1jdete e\u0161te viac tipov, ako zbiera\u0165 recenzie \u2013 a \u010do by ste rad\u0161ej nemali robi\u0165: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-konecnych-tipov-ako-ziskat-viac-recenzii-na-amazone\/\">6 ultim\u00e1tnych tipov na viac hodnoten\u00ed<\/a>.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-731834-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg\" alt=\"Registr\u00e1cia zna\u010dky Amazon DE \" class=\"wp-image-10130\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767772-identifier\">Krok za krokom: Takto zaregistrujete svoju zna\u010dku v registr\u00e1cii zna\u010dky na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-632540-identifier\">To najlep\u0161ie na za\u010diatok: Na registr\u00e1ciu va\u0161ej zna\u010dky na Amazone nevznikaj\u00fa \u017eiadne n\u00e1klady. Tento n\u00e1stroj je pre predajcov na trhu absol\u00fatnou nevyhnutnos\u0165ou: u\u017e\u00edvate si mno\u017estvo v\u00fdhod, za ktor\u00e9 nemus\u00edte plati\u0165.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-453873-identifier\">Krok 1: Skontrolujte po\u017eiadavky registr\u00e1cie zna\u010dky na Amazone.<\/h3><p class=\"theme-wp-block gb-responsive-191091-identifier\">Online gigant samozrejme skontroluje, \u010di sp\u013a\u0148ate krit\u00e9ri\u00e1 na zaregistrovanie va\u0161ej zna\u010dky na Amazone:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979065-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146961-identifier\">Va\u0161a zna\u010dka mus\u00ed by\u0165 v n\u00e1rodnom registri zna\u010diek bu\u010f u\u017e zaregistrovan\u00e1 a akt\u00edvna, alebo mus\u00ed by\u0165 aspo\u0148 podan\u00e1 \u017eiados\u0165 o registr\u00e1ciu zna\u010dky. To plat\u00ed pre ka\u017ed\u00fa krajinu, v ktorej chcete pred\u00e1va\u0165 svoju zna\u010dku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163693-identifier\">Mus\u00ed to by\u0165 textov\u00e1 (slovn\u00e1 zna\u010dka) alebo obrazov\u00e1 zna\u010dka.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-400930-identifier\">Mus\u00ed by\u0165 splnen\u00e9 krajinn\u00e9 \u0161pecifick\u00e9 po\u017eiadavky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-975545-identifier\">Mus\u00ed existova\u0165 \u00fa\u010det predajcu na Amazone.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-946486-identifier\">Produkty pred\u00e1van\u00e9 pod zna\u010dkou vr\u00e1tane obalu musia obsahova\u0165 n\u00e1zov zna\u010dky a\/alebo logo zna\u010dky.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-762538-identifier\">Krok 2: Prihl\u00e1ste sa do registr\u00e1cie zna\u010dky na Amazone.<\/h3><p class=\"theme-wp-block gb-responsive-103141-identifier\">Ak sp\u013a\u0148ate vy\u0161\u0161ie uveden\u00e9 krit\u00e9ri\u00e1, m\u00f4\u017eete sa cez <a href=\"https:\/\/brandregistry.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tento odkaz prihl\u00e1si\u0165 do Amazon Brand Registry<\/a>. Na to potrebujete svoj pr\u00edstup do Seller Central alebo Vendor Central. Majte tieto inform\u00e1cie pripraven\u00e9:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-745508-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-991778-identifier\">den Markennamen<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-660874-identifier\">die staatliche Marken-Registrierungsnummer<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-684810-identifier\">ein hochaufl\u00f6sendes Bild der Marke (bei bildbasierten Marken) und Bilder des Produkts \/ der Verpackung<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-353372-identifier\">die Produktkategorien, in denen die Marke gelistet werden soll<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-442157-identifier\">die L\u00e4nder, in denen die Markenprodukte hergestellt und vertrieben werden sollen<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680402-identifier\">Schritt 3: Registrujte svoju firmu v registr\u00e1cii zna\u010diek Amazon.<\/h3><p class=\"theme-wp-block gb-responsive-532793-identifier\">Kliknite na \u201eZaregistrova\u0165 nov\u00fa zna\u010dku\u201c a nechajte sa vies\u0165 procesom, po\u010das ktor\u00e9ho mus\u00edte zada\u0165 potrebn\u00e9 inform\u00e1cie. \u010c\u00edm viac \u00fadajov poskytnete, t\u00fdm lep\u0161ie m\u00f4\u017ee n\u00e1stroj nesk\u00f4r chr\u00e1ni\u0165 va\u0161u zna\u010dku<\/p><p class=\"theme-wp-block gb-responsive-261038-identifier\">Po odoslan\u00ed t\u00fdchto \u00fadajov bude e-commerce gigant kontrolova\u0165, \u010di ste vlastn\u00edkom pr\u00e1v k uvedenej zna\u010dke. N\u00e1sledne bude v r\u00e1mci Amazon Brand Registry zaslan\u00fd overovac\u00ed k\u00f3d zodpovedaj\u00facemu kontaktu zna\u010dky. Ten mus\u00ed by\u0165 op\u00e4\u0165 zaslan\u00fd sp\u00e4\u0165 na Amazon, aby sa registr\u00e1cia dokon\u010dila<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-929019-identifier\">Kto smie pou\u017e\u00edva\u0165 chr\u00e1nen\u00fa zna\u010dku?<\/h2><p class=\"theme-wp-block gb-responsive-190695-identifier\">Iba vlastn\u00edci zna\u010diek m\u00f4\u017eu zaregistrova\u0165 svoju zna\u010dku v registri zna\u010diek a necha\u0165 ju zaregistrova\u0165 na Amazone. V r\u00e1mci registra\u010dn\u00e9ho procesu, ako aj po registr\u00e1cii zna\u010diek Amazon, v\u0161ak m\u00f4\u017eu by\u0165 pridan\u00ed \u010fal\u0161\u00ed pou\u017e\u00edvatelia a licenci\u00e1ti. T\u00edto potrebuj\u00fa vlastn\u00fd \u00fa\u010det na registr\u00e1ciu zna\u010diek, ktor\u00fd m\u00f4\u017ee by\u0165 nastaven\u00fd s ich u\u017e existuj\u00facim \u00fa\u010dtom Seller alebo Vendor Central. Dr\u017eitelia pr\u00e1v na zna\u010dku m\u00f4\u017eu prida\u0165 \u010fal\u0161\u00edch pou\u017e\u00edvate\u013eov kontaktovan\u00edm podpory registr\u00e1cie zna\u010diek.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-858202-identifier\">N\u00e1klady na registr\u00e1ciu zna\u010diek Amazon:<\/h2><p class=\"theme-wp-block gb-responsive-308139-identifier\">Je \u00faplne bezplatn\u00e9 zaregistrova\u0165 svoju zna\u010dku na Amazone. Registr\u00e1cia zna\u010dky na DPMA (Nemeck\u00fd patentov\u00fd a \u00farad pre ochrann\u00e9 zn\u00e1mky) v\u0161ak stoj\u00ed pribli\u017ene 300 \u20ac. To zah\u0155\u0148a tri triedy tovarov a slu\u017eieb. Ka\u017ed\u00e1 \u010fal\u0161ia trieda stoj\u00ed navy\u0161e 100 \u20ac.<\/p><p class=\"theme-wp-block gb-responsive-834374-identifier\">Ak chcete pred\u00e1va\u0165 svoj produkt aj v \u010fal\u0161\u00edch krajin\u00e1ch E\u00da, mus\u00edte ho zaregistrova\u0165 na EUIPO. Z\u00e1kladn\u00fd poplatok je tu 850 \u20ac a zah\u0155\u0148a iba jednu triedu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-947128-identifier\">Mus\u00ed pou\u017e\u00edva\u0165 Amazon Brand Registry, aby mohol pred\u00e1va\u0165 na Amazone?<\/h2><p class=\"theme-wp-block gb-responsive-518970-identifier\">Nie, samozrejme, m\u00f4\u017eete pred\u00e1va\u0165 na Amazone aj bez registr\u00e1cie zna\u010dky. Sk\u00fasenosti mnoh\u00fdch predajcov v\u0161ak ukazuj\u00fa, \u017ee je to riskantn\u00e9. Preto\u017ee t\u00fdm sa tie\u017e zru\u0161\u00ed ochrana va\u0161ej zna\u010dky zo strany online giganta. Va\u0161e zna\u010dkov\u00e9 produkty m\u00f4\u017eu by\u0165 \u013eah\u0161ie fal\u0161ovan\u00e9 a pred\u00e1van\u00e9 alebo va\u0161a produktov\u00e1 str\u00e1nka m\u00f4\u017ee by\u0165 hacknut\u00e1 va\u0161imi konkurentmi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390529-identifier\">Z\u00e1ver<\/h2><p class=\"theme-wp-block gb-responsive-78634-identifier\">Vyplat\u00ed sa registr\u00e1cia zna\u010diek Amazon? Najv\u00e4\u010d\u0161ou v\u00fdhodou je ochrana zna\u010dky. Napokon je nesmierne d\u00f4le\u017eit\u00e9, aby ste si udr\u017eali kontrolu nad svojou zna\u010dkou. Spr\u00e1vne vystavenie a prezent\u00e1cia va\u0161ej zna\u010dky je z\u00e1sadn\u00e1 a formuje imid\u017e va\u0161ej zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-16207-identifier\">Ale aj dodato\u010dn\u00fd reklamn\u00fd obsah, ktor\u00fd je spr\u00edstupnen\u00fd vlastn\u00edkom zna\u010diek, m\u00e1 ve\u013ek\u00fd v\u00fdznam. Preto\u017ee t\u00fdm sa zvy\u0161uj\u00fa konverzn\u00e9 pomery, n\u00e1v\u0161tevnos\u0165 a predaj.<\/p><p class=\"theme-wp-block gb-responsive-837682-identifier\">A nakoniec: Mo\u017enos\u0165 identifikova\u0165 predpokladan\u00e9 poru\u0161enia pr\u00e1v vo\u010di va\u0161ej zna\u010dke (napr. falzifik\u00e1ty) je mimoriadne d\u00f4le\u017eit\u00e1. V\u010faka zriaden\u00fdm vyh\u013ead\u00e1vac\u00edm funkci\u00e1m m\u00f4\u017eete r\u00fdchlo n\u00e1js\u0165 potenci\u00e1lne fal\u0161ovan\u00e9 inzer\u00e1ty a produkty a proti nim zakro\u010di\u0165.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394793-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726660191681\"><strong class=\"schema-faq-question\"><strong>\u010co je Amazon Brand Registry alebo registr\u00e1cia zna\u010dky?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registr\u00e1cia zna\u010diek Amazon je vlastn\u00fd register zna\u010diek Amazon, do ktor\u00e9ho m\u00f4\u017eu online predajcovia zaregistrova\u0165 svoju zna\u010dku, najm\u00e4 aby sa chr\u00e1nili pred poru\u0161ovan\u00edm pr\u00e1v, ako s\u00fa falzifik\u00e1ty.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660199918\"><strong class=\"schema-faq-question\"><strong>Ako dlho trv\u00e1 registr\u00e1cia zna\u010dky na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Zvy\u010dajne je proces dokon\u010den\u00fd do dvoch t\u00fd\u017ed\u0148ov. Stav sa m\u00f4\u017ee kedyko\u013evek skontrolova\u0165 v registri zna\u010diek prostredn\u00edctvom protokolu pr\u00edpadov.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660214450\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko stoj\u00ed registr\u00e1cia zna\u010diek Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registr\u00e1cia zna\u010diek na Amazone je pre predajcov bezplatn\u00e1. Iba registr\u00e1cia na Nemeckom patentovom a \u00farad pre ochrann\u00e9 zn\u00e1mky stoj\u00ed pribli\u017ene 300 \u20ac. Na EUIPO, eur\u00f3pskom ekvivalentne, stoj\u00ed okolo 850 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660234510\"><strong class=\"schema-faq-question\"><strong>Ktor\u00e9 skupiny produktov nem\u00f4\u017eu by\u0165 chr\u00e1nen\u00e9 ako zna\u010dka Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nasleduj\u00face skupiny produktov nie s\u00fa registrovate\u013en\u00e9 v registri zna\u010diek Amazon:<br> &#8211;  Hudba<br> &#8211;  Knihy<br> &#8211;  Vide\u00e1<br> &#8211;  In\u00e9 nosi\u010de d\u00e1t<br> &#8211;  Zberate\u013esk\u00e9 predmety<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660279985\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko stoj\u00ed zaregistrova\u0165 zna\u010dku?<\/strong><\/strong> <p class=\"schema-faq-answer\">Zaregistrovanie zna\u010dky v registr\u00e1cii zna\u010diek je v\u0161etk\u00fdm predajcom Amazon k dispoz\u00edcii bezplatne.<\/p> <\/div><\/div><p class=\"theme-wp-block is-style-default gb-responsive-778636-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00fdch poru\u0161en\u00ed. To m\u00e1 v\u00fdhody ako pre z\u00e1kazn\u00edkov, tak aj pre obchodn\u00fa platformu samotn\u00fa. Ale aj predajcovia profituj\u00fa z registr\u00e1cie zna\u010dky na Amazone. Samozrejme, predajcovia m\u00f4\u017eu pred\u00e1va\u0165 aj bez tejto ochrany a bez mo\u017enost\u00ed na online trhu. Av\u0161ak t\u00fdm sa vystavuj\u00fa ur\u010dit\u00e9mu riziku a prich\u00e1dzaj\u00fa o pr\u00edle\u017eitos\u0165 vyu\u017ei\u0165 mno\u017estvo reklamn\u00fdch mo\u017enost\u00ed, ktor\u00e9 s\u00fa v s\u00fa\u010dasnosti<\/p>\n","protected":false},"author":5,"featured_media":56235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482,1383],"tags":[],"class_list":["post-227766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone","category-tipy-a-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako chr\u00e1ni\u0165 svoju zna\u010dku registr\u00e1ciou zna\u010dky Amazon<\/title>\n<meta name=\"description\" content=\"S registr\u00e1ciou zna\u010dky Amazon nem\u00e1 \u00fanos \u0161ancu. 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