{"id":227772,"date":"2020-09-22T12:51:00","date_gmt":"2020-09-22T12:51:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu\/"},"modified":"2020-09-22T12:51:00","modified_gmt":"2020-09-22T12:51:00","slug":"konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu\/","title":{"rendered":"Kone\u010dn\u00fd sprievodca Amazon FBA: Krok za krokom k v\u00e1\u0161mu vlastn\u00e9mu podnikaniu! [Vr\u00e1tane kontroln\u00e9ho zoznamu]"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-427843-identifier\">Pre mnoh\u00fdch je samostatn\u00e1 \u010dinnos\u0165 \u017eivotn\u00fdm snom: by\u0165 vlastn\u00fdm \u0161\u00e9fom, vies\u0165 zamestnancov, uvies\u0165 na trh vysn\u00edvan\u00fd produkt&#8230; Av\u0161ak za\u010diatok je \u010dasto \u0165a\u017ek\u00fd, nielen finan\u010dne, ale aj organiza\u010dne. Pre\u010d\u00edtajte si tu, ako krok za krokom uvies\u0165 svoje podnikanie Amazon FBA na spr\u00e1vnu cestu. To-do zoznam sa hromad\u00ed ako hora a de\u0148 by pokojne mohol by\u0165 o nieko\u013eko hod\u00edn dlh\u0161\u00ed. Predov\u0161etk\u00fdm predajcovia, ktor\u00ed predt\u00fdm nemali vlastn\u00e9 podnikanie, m\u00f4\u017eu o tom rozpr\u00e1va\u0165. Okrem toho je potrebn\u00e9 zoh\u013eadni\u0165 aj nieko\u013eko \u010fal\u0161\u00edch vec\u00ed, ak sa rozhodnete pre podnikanie Amazon FBA. Nov\u00e1\u010dikovia s\u00edce n\u00e1jdu n\u00e1vod na str\u00e1nkach n\u00e1povede Seller Central, ale tie nie s\u00fa pr\u00e1ve preh\u013eadn\u00e9.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-902935-identifier\">Preto by sme v tomto blogovom pr\u00edspevku chceli stru\u010dne osvetli\u0165, ako sa nov\u00e1\u010dikovia m\u00f4\u017eu zaregistrova\u0165 na Amazon FBA a na \u010do by mali myslie\u0165 predt\u00fdm a potom.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-500677-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-193071-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\"><strong>\u010co je Amazon FBA?<\/strong>\u00a0Podrobn\u00fa vysvetlenie tohto prepravn\u00e9ho servisu sme u\u017e pre v\u00e1s pripravili tu:\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon FBA pre za\u010diato\u010dn\u00edkov a pokro\u010dil\u00fdch<\/a>.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-638054-identifier\" id=\"mit-amazon-fba-starten-anleitung-fur-jedermann\">Za\u010dnite s Amazon FBA: N\u00e1vod pre ka\u017ed\u00e9ho<\/h2><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iRGllIHVsdGltYXRpdmUgQW1hem9uIEZCQSBBbmxlaXR1bmc6IFNjaHJpdHQgZsO8ciBTY2hyaXR0IHp1bSBlaWdlbmVuIEJ1c2luZXNzIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9GV2ZiVV9MbEszdz9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block is-style-default gb-responsive-178422-identifier\">Existuje mno\u017estvo bodov, ktor\u00e9 musia predajcovia zoh\u013eadni\u0165, ak chc\u00fa za\u010da\u0165 svoje podnikanie na Amazone. \u00da\u010das\u0165 na Fulfillment by Amazon s\u00edce u\u013eah\u010duje za\u010diatok a najm\u00e4 zni\u017euje finan\u010dn\u00e9 n\u00e1klady, ktor\u00e9 je potrebn\u00e9 vynalo\u017ei\u0165 \u2013 napriek tomu je aj podnikanie Amazon FBA viazan\u00e9 na podmienky, a to ako zo strany e-commerce giganta, tak aj z pr\u00e1vneho h\u013eadiska.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-887027-identifier\">Preto nasleduj\u00faci zoznam nem\u00e1 n\u00e1rok na \u00faplnos\u0165. V z\u00e1vislosti od osobnej situ\u00e1cie m\u00f4\u017eu pribudn\u00fa\u0165 \u010fal\u0161ie kroky alebo naopak niektor\u00e9 vypadn\u00fa\u0165. Kto napr\u00edklad pred\u00e1va kozmetiku zo \u0160panielska, m\u00e1 in\u00e9 po\u017eiadavky ako predajcovia, ktor\u00ed chc\u00fa importova\u0165 hra\u010dky z \u010c\u00edny. V pr\u00edpade pochybnost\u00ed by sa mal v\u017edy poradi\u0165 odborn\u00edk, ako napr\u00edklad odborn\u00fd pr\u00e1vnik.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-648705-identifier\" id=\"noch-vor-dem-amazon-fba-start-vorbereitung-des-business\">E\u0161te pred za\u010diatkom Amazon FBA: Pr\u00edprava podnikania<\/h3><div class=\"wp-block-image gb-responsive-984126-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"317\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142934\/amazon-fba-wie-anfangen-844x317.jpg\" alt=\"Mnoh\u00ed chc\u00fa za\u010da\u0165 s Amazon FBA. Ale ako by mali za\u010da\u0165 budova\u0165 svoje podnikanie?\" class=\"wp-image-1281\" style=\"width:659px;height:294px\" title=\"Mnoh\u00ed chc\u00fa za\u010da\u0165 s Amazon FBA. Ale ako by mali za\u010da\u0165 budova\u0165 svoje podnikanie?\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142934\/amazon-fba-wie-anfangen-407x153.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142934\/amazon-fba-wie-anfangen-768x289.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142934\/amazon-fba-wie-anfangen-844x317.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142934\/amazon-fba-wie-anfangen.jpg 1000w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-537410-identifier\">Na prvom mieste by mala st\u00e1\u0165 konkr\u00e9tna produktov\u00e1 my\u0161lienka. Predt\u00fdm, ako sa v\u0161ak za\u010dne vytv\u00e1ra\u0165 \u00fa\u010det Amazon FBA a objedn\u00e1va\u0165 prv\u00fa d\u00e1vku, \u010dakaj\u00fa predov\u0161etk\u00fdm niektor\u00e9 pr\u00e1vne a organiza\u010dn\u00e9 ot\u00e1zky.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-377996-identifier\" id=\"1-to-do-gewerbeanmeldung\">1. To-do: Registr\u00e1cia podnikania<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-637672-identifier\">Prv\u00fd bod na\u0161ej pr\u00edru\u010dky Amazon FBA zah\u0155\u0148a zalo\u017eenie podnikania. Iba tak je v\u00f4bec mo\u017en\u00e9 otvori\u0165 profesion\u00e1lny predajn\u00fd \u00fa\u010det na Amazone, preto\u017ee po\u010das registr\u00e1cie sa p\u00fdta na podnikate\u013esk\u00fd preukaz alebo obchodn\u00fd register. Mnoh\u00ed \u00faspe\u0161n\u00ed predajcovia za\u010dali ako fyzick\u00e9 osoby a nesk\u00f4r sa pretransformovali na GmbH. To m\u00e1 predov\u0161etk\u00fdm t\u00fa v\u00fdhodu, \u017ee na za\u010diatku, ke\u010f s\u00fa tr\u017eby e\u0161te n\u00edzke, m\u00f4\u017eu podnikatelia vyu\u017ei\u0165 nezanedbate\u013en\u00e9 da\u0148ov\u00e9 v\u00fdhody.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-160143-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-872473-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Okrem toho existuj\u00fa e\u0161te minim\u00e1lne dva \u010fal\u0161ie obchodn\u00e9 modely, ktor\u00e9 nov\u00ed podnikatelia m\u00f4\u017eu zvoli\u0165. Ktor\u00e1 pr\u00e1vna forma alebo obchodn\u00fd model je vhodn\u00fd, n\u00e1jdete tu: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/spustenie-podnikania-na-amazon-fba-10-tipov-na-rychlejsie-skalovanie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spr\u00e1vna forma podnikania pre va\u0161e FBA podnikanie<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-44871-identifier\" id=\"2-to-do-eroffnung-eines-geschaftskonto\">2. To-do: Otvorenie podnikate\u013esk\u00e9ho \u00fa\u010dtu<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-981430-identifier\">Znie to ban\u00e1lne, ale rozhodne to tak nie je. Hoci samostatn\u00fd \u00fa\u010det pre fyzick\u00e9 osoby nie je povinn\u00fd, m\u00f4\u017ee sa r\u00fdchlo sta\u0165 nepr\u00edjemn\u00fdm, ak sa s\u00fakromn\u00fd be\u017en\u00fd \u00fa\u010det pou\u017e\u00edva ako podnikate\u013esk\u00fd \u00fa\u010det.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-822898-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-548658-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pri da\u0148ovej kontrole by bolo ve\u013emi \u0165a\u017ek\u00e9 rozl\u00ed\u0161i\u0165 s\u00fakromn\u00e9 od podnikate\u013esk\u00fdch transakci\u00ed.<\/li><li class=\"theme-wp-block gb-responsive-441693-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mnoh\u00e9 banky zakazuj\u00fa obchodn\u00e9 vyu\u017eitie a pri poru\u0161en\u00ed by \u00fa\u010det zru\u0161ili.<\/li><li class=\"theme-wp-block gb-responsive-305008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pri podnikate\u013esk\u00fdch form\u00e1ch, ktor\u00e9 sa pova\u017euj\u00fa za pr\u00e1vnick\u00e9 osoby, je konate\u013e povinn\u00fd vies\u0165 samostatn\u00fd podnikate\u013esk\u00fd \u00fa\u010det. Sem patr\u00ed napr\u00edklad GmbH a UG.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-625039-identifier\">Z t\u00fdchto d\u00f4vodov sa odpor\u00fa\u010danie na otvorenie podnikate\u013esk\u00e9ho \u00fa\u010dtu nach\u00e1dza vo v\u00e4\u010d\u0161ine sprievodcov a aj v tejto pr\u00edru\u010dke Amazon FBA.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-958498-identifier\" id=\"3-to-do-beantragung-von-steuernummern\">3. To-do: \u017diados\u0165 o da\u0148ov\u00e9 \u010d\u00edsla<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-906766-identifier\">Aj ke\u010f na za\u010diatku dobrodru\u017estva \u201eAmazon\u201c m\u00f4\u017ee e\u0161te plati\u0165 pravidlo pre mal\u00e9 podniky, nebude to trva\u0165 ve\u010dne, a preto je d\u00f4le\u017eit\u00e9 ma\u0165 u\u017e teraz pridelen\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo pre da\u0148 z pridanej hodnoty. Inak sa m\u00f4\u017ee sta\u0165, \u017ee predajcovia zaplatia dane dvakr\u00e1t. Zvy\u010dajne dost\u00e1vaj\u00fa predajcovia hrub\u00e9 fakt\u00fary s uvedenou da\u0148ou z pridanej hodnoty. Ke\u010f\u017ee v\u0161ak Amazon s\u00eddli v Luxembursku, dost\u00e1vaj\u00fa predajcovia \u010dist\u00e9 fakt\u00fary, na z\u00e1klade ktor\u00fdch predajca odv\u00e1dza svoju da\u0148 z pridanej hodnoty.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-775703-identifier\">Ak v\u0161ak nie je da\u0148ov\u00e9 ID zadan\u00e9 v Seller Central, obchodn\u00fd koncern si d\u00e1va pozor a s\u00e1m odv\u00e1dza da\u0148 z pridanej hodnoty. To v\u0161ak nezbavuje predajcu povinnosti postara\u0165 sa o zaplatenie dane, pokia\u013e pravidlo pre mal\u00e9 podniky u\u017e (viac) neplat\u00ed. Aby sa teda vyhol podozreniu z da\u0148ov\u00e9ho podvodu, by predajca tie\u017e odv\u00e1dzal da\u0148 z pridanej hodnoty \u2013 a tak by zaplatil dvakr\u00e1t. Ide\u00e1lne je, aby si aj fyzick\u00e9 osoby na\u0161li pre t\u00e9mu dan\u00ed da\u0148ov\u00e9ho poradcu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-129509-identifier\" id=\"4-to-do-beantragung-der-eori-nummer\">4. To-do: \u017diados\u0165 o EORI \u010d\u00edslo<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-744428-identifier\">Bod \u010d\u00edslo 4 tejto pr\u00edru\u010dky Amazon FBA sa s\u00edce uplat\u0148uje len pri importe, ale predsa sa t\u00fdka ve\u013ekej \u010dasti predajcov na trhu. Registr\u00e1cia a identifik\u00e1cia hospod\u00e1rskych oper\u00e1torov je identifika\u010dn\u00e9 \u010d\u00edslo, bez ktor\u00e9ho nie je mo\u017en\u00fd obchodn\u00fd import do Eur\u00f3pskej \u00fanie pre podnikate\u013esk\u00e9 osoby.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-31570-identifier\">T\u00fdmto sl\u00fa\u017ei EORI \u010d\u00edslo ako jednozna\u010dn\u00fd identifik\u00e1tor zodpovedn\u00e9ho dovozcu a m\u00f4\u017ee sa napr\u00edklad <a href=\"https:\/\/www.zoll.de\/DE\/Fachthemen\/Zoelle\/EORI-Nummer\/Beantragung-einer-EORI-Nummer\/beantragung-einer-eori-nummer_node.html;jsessionid=33CF70CE6604CB05AB504CB688581701.live4411\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">po\u017eiada\u0165 na nemeckej colnici<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-824927-identifier\" id=\"das-eigentliche-amazon-fba-business-schritt-fur-schritt-anleitung\">Skuto\u010dn\u00e9 podnikanie Amazon FBA: Podrobn\u00fd n\u00e1vod krok za krokom<\/h3><div class=\"wp-block-image gb-responsive-298043-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"298\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-mindestmenge-844x298.jpg\" alt=\"Pri Amazon FBA neexistuje \u017eiadne minim\u00e1lne mno\u017estvo predaja, ktor\u00e9 by sa muselo generova\u0165\" class=\"wp-image-1286\" style=\"width:840px;height:297px\" title=\"Pri Amazon FBA neexistuje \u017eiadne minim\u00e1lne mno\u017estvo predaja, ktor\u00e9 by sa muselo generova\u0165\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-mindestmenge-407x144.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-mindestmenge-768x271.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-mindestmenge-844x298.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-mindestmenge.jpg 1000w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-960538-identifier\">Teraz prech\u00e1dzame k samotn\u00e9mu jadru: podnikaniu Amazon FBA. Ko\u013eko produktov by mali ma\u0165 predajcovia napr\u00edklad v sortimente a ako vlastne vyzer\u00e1 dobr\u00e9 uvedenie produktu? Aj tu plat\u00ed, \u017ee t\u00e1to pr\u00edru\u010dka Amazon FBA si nen\u00e1rokuje \u00faplnos\u0165 a v z\u00e1vislosti od produktovej kateg\u00f3rie alebo trhu Amazon m\u00f4\u017eu by\u0165 potrebn\u00e9 \u010fal\u0161ie kroky. Vytvorenie \u00fa\u010dtu na Amazone m\u00f4\u017ee napr\u00edklad prebehn\u00fa\u0165 aj nesk\u00f4r.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-187322-identifier\" id=\"5-to-do-anmeldung-bei-amazon\">5. To-do: Registr\u00e1cia na Amazone<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-761267-identifier\">Bez predajn\u00e9ho \u00fa\u010dtu nie je mo\u017en\u00e9 pred\u00e1va\u0165 na Amazone. Registr\u00e1cia je relat\u00edvne jednoduch\u00e1 <a href=\"https:\/\/sell.amazon.de\/?ref_=asde_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cez t\u00fato str\u00e1nku<\/a>. Pri tom by nov\u00e1\u010dikovia mali predov\u0161etk\u00fdm dba\u0165 na to, aby zru\u0161ili mo\u017enos\u0165 pred\u00e1va\u0165 na v\u0161etk\u00fdch trhoch s\u00fa\u010dasne. Predov\u0161etk\u00fdm na za\u010diatku je ur\u010dite rozumn\u00e9 pred\u00e1va\u0165 najprv v\u00fdlu\u010dne na Amazon DE. U\u017e pri predaji v r\u00e1mci Eur\u00f3py by sa museli prida\u0165 \u010fal\u0161ie body k tejto pr\u00edru\u010dke Amazon FBA. Napr\u00edklad v ka\u017edej krajine, kde sa tovar skladuje, je potrebn\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo pre da\u0148 z pridanej hodnoty. Kto sa v\u0161ak zameriava na Nemecko, m\u00f4\u017ee sa najprv obozn\u00e1mi\u0165 s Amazonom a z\u00edska\u0165 prv\u00e9 sk\u00fasenosti ako predajca.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-696878-identifier\">Okrem toho sa Amazon po\u010das registr\u00e1cie p\u00fdta, \u010di m\u00e1 \u00eds\u0165 o z\u00e1kladn\u00fd \u00fa\u010det alebo profesion\u00e1lny \u00fa\u010det. Profesion\u00e1lna varianta stoj\u00ed 39 eur mesa\u010dne a oplat\u00ed sa u\u017e pri pribli\u017ene 40 predan\u00fdch polo\u017ek\u00e1ch za mesiac. Norm\u00e1lne sa t\u00e1to hodnota r\u00fdchlo dosiahne a predajcovia m\u00f4\u017eu bez ob\u00e1v za\u010da\u0165 priamo s profesion\u00e1lnym predajn\u00fdm \u00fa\u010dtom. Ke\u010f\u017ee prechod je v\u0161ak relat\u00edvne jednoduch\u00fd, je tie\u017e mo\u017en\u00e9 najprv sa zaregistrova\u0165 pre z\u00e1kladn\u00fd \u00fa\u010det, ak je jasn\u00e9, \u017ee uvedenie prv\u00e9ho produktu si e\u0161te nieko\u013eko mesiacov po\u010dk\u00e1.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-973587-identifier\" id=\"6-to-do-recherche-des-ersten-produktes\">6. To-do: V\u00fdskum prv\u00e9ho produktu<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-563357-identifier\">Je to jedna z najd\u00f4le\u017eitej\u0161\u00edch \u00faloh: v\u00fdskum produktu. Od nej m\u00f4\u017ee z\u00e1visie\u0165, \u010di podnikanie prosperuje, alebo u\u017e po nieko\u013ek\u00fdch mesiacoch skon\u010d\u00ed. Predajcovia by mali venova\u0165 osobitn\u00fa pozornos\u0165 <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-marktanalyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00fdze trhu<\/a>. Aj s ve\u013emi dobr\u00fdm produktom m\u00f4\u017ee by\u0165 predaj bezn\u00e1dejn\u00fd, ak sa na Amazone u\u017e pohybuje pr\u00edli\u0161 ve\u013ea konkurentov alebo dokonca samotn\u00fd koncern pon\u00faka rovnak\u00fd alebo ve\u013emi podobn\u00fd produkt.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-211486-identifier\">Preto\u017ee na online trhu z\u00e1le\u017e\u00ed na ove\u013ea viac ne\u017e len na dobrej produktovej my\u0161lienke. Kto pred\u00e1va obchodn\u00fd tovar, s\u00fa\u0165a\u017e\u00ed o Buy Box, bez ktorej je takmer nemo\u017en\u00e9 dosiahnu\u0165 dostato\u010dn\u00e9 predaje. Kto pon\u00faka Private Label, mus\u00ed naopak dosiahnu\u0165 \u010do najvy\u0161\u0161ie hodnotenie v r\u00e1mci v\u00fdsledkov vyh\u013ead\u00e1vania. Nadmern\u00ed a predov\u0161etk\u00fdm u\u017e etablovan\u00ed, sk\u00fasen\u00ed konkurenti robia obe snahy extr\u00e9mne \u0165a\u017ek\u00fdmi.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-941832-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-205949-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">V\u0161etci, ktor\u00ed chc\u00fa \u00eds\u0165 hlb\u0161ie do t\u00e9my <strong>v\u00fdskum produktu<\/strong> ako t\u00e1to pr\u00edru\u010dka Amazon FBA m\u00f4\u017ee poskytn\u00fa\u0165, kliknite sem: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-tipov-ako-zacat-s-dobrym-prieskumom-produktov-pre-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00fdskum nov\u00fdch produktov pre Amazon<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-415571-identifier\" id=\"7-to-do-suche-nach-einem-hersteller\">7. To-do: H\u013eadanie v\u00fdrobcu<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-288858-identifier\">Produkt u\u017e nov\u00e1\u010dik pozn\u00e1 \u2013 teraz je \u010das postara\u0165 sa o vhodn\u00e9ho v\u00fdrobcu. A pritom neplat\u00ed, \u017ee vyhr\u00e1va najni\u017e\u0161ia cena. D\u00f4veryhodn\u00fd obchodn\u00fd vz\u0165ah medzi predajcom a v\u00fdrobcom je nesmierne d\u00f4le\u017eit\u00fd na to, aby sa spolo\u010dne krok za krokom budovalo FBA podnikanie na Amazone. N\u00e1js\u0165 v\u00fdrobcu znamen\u00e1 preto oslovi\u0165 mnoho r\u00f4znych producentov, porovna\u0165 ceny a vytvori\u0165 zoznam v\u0161etk\u00fdch favoritov. Vzorka produktu od t\u00fdchto favoritov potom pom\u00f4\u017ee pri kone\u010dnom rozhodnut\u00ed.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-619099-identifier\">Centr\u00e1lna ot\u00e1zka je \u010dasto, \u010di by sa malo sourcing uskuto\u010dni\u0165 v Nemecku, v E\u00da alebo v tretej krajine. Hoci s\u00fa mnoh\u00ed \u00e1zijsk\u00ed v\u00fdrobcovia lacnej\u0161\u00ed a mnoh\u00e9 produkty, ktor\u00e9 s\u00fa pon\u00fakan\u00e9 na pr\u00edslu\u0161n\u00fdch port\u00e1loch ako <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.alibaba.com\/\">alibaba.com<\/a>, nie s\u00fa kvalitat\u00edvne nevyhnutne hor\u0161ie. Av\u0161ak kto dov\u00e1\u017ea tovar z krajiny mimo E\u00da do Eur\u00f3pskej \u00fanie, sa z\u00e1rove\u0148 pova\u017euje za dovozcu \u2013 a nesie tak pln\u00e9 riziko zodpovednosti. Preto m\u00f4\u017ee ma\u0165 zmysel rad\u0161ej h\u013eada\u0165 producentov na <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.wlw.de\/\">wlw.de<\/a> alebo <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.zentrada.de\/\">zentrada.de<\/a>.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-547553-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-478182-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Pre v\u0161etk\u00fdch, ktor\u00ed si pri \u010d\u00edtan\u00ed tejto pr\u00edru\u010dky Amazon FBA nie s\u00fa ist\u00ed, ako a kde by mali pr\u00edstup k sourcingu, z\u00edskaj\u00fa na na\u0161om blogu e\u0161te viac <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/odborny-rozhovor-dobre-zdrojene-je-polovica-uspechu-tu-je-ako-sa-pripravit-na-krizu\/\">odborn\u00fdch tipov na kr\u00edzovo odoln\u00fd sourcing<\/a> a ak\u00e9 v\u00fdhody <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/sourcing-onlinehandel-import-aus-china-versus-einkauf-in-der-eu\/\">m\u00e1 sourcing v \u010c\u00edne vs. E\u00da<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333507-identifier\" id=\"8-to-do-beschaffung-von-patenten-und-zertifikaten\">8. To-do: Z\u00edskanie patentov a certifik\u00e1tov<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-408861-identifier\">Tento bod je ve\u013emi d\u00f4le\u017eit\u00fd na z\u00edskanie pr\u00e1vnej istoty a mal by sa ur\u010dite objasni\u0165 pred prv\u00fdm n\u00e1kupom. To, \u017ee na produkte existuje patent, je ve\u013emi nevhodn\u00e9, preto\u017ee predajcovia potrebuj\u00fa povolenie vlastn\u00edka patentu, aby mohli produkt v\u00f4bec pred\u00e1va\u0165. Prv\u00fdm ind\u00edciou toho je napr\u00edklad exkluz\u00edvny predaj produktu len jedn\u00fdm (ve\u013ek\u00fdm) v\u00fdrobcom. Napriek vysok\u00fdm n\u00e1kladom odpor\u00fa\u010dame v tejto pr\u00edru\u010dke Amazon FBA jednozna\u010dne spolupracova\u0165 s patentov\u00fdm pr\u00e1vnikom.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-92811-identifier\">Aj o certifik\u00e1ty sa musia predajcovia FBA v mnoh\u00fdch produktov\u00fdch kateg\u00f3ri\u00e1ch postara\u0165 \u2013 napr\u00edklad pri detsk\u00fdch hra\u010dk\u00e1ch, kozmetike alebo potravin\u00e1ch. Ako pravidlo plat\u00ed: Ak sa produkt dot\u00fdka tela, pravdepodobne potrebuje certifik\u00e1t. Nielen v\u00fdrobca m\u00f4\u017ee poskytn\u00fa\u0165 konkr\u00e9tne inform\u00e1cie, ale aj colnica alebo T\u00dcV s\u00fa dobr\u00fdm miestom na za\u010diatok.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-661694-identifier\" id=\"9-to-do-markenname-logo-und-design\">9. To-do: N\u00e1zov zna\u010dky, logo a dizajn<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-577538-identifier\">Pre predajcov Private Label za\u010d\u00edna teraz kreat\u00edvna \u010das\u0165: je potrebn\u00e9 n\u00e1js\u0165 n\u00e1zov zna\u010dky, vytvori\u0165 logo a na tomto z\u00e1klade sa m\u00f4\u017ee prist\u00fapi\u0165 aj k dizajnu obalu produktu. Samozrejme, \u017ee rozpoznate\u013enos\u0165 by mala by\u0165 vysok\u00e1, ale na trhu sa etablovalo mno\u017estvo r\u00f4znych zna\u010diek. Neexistuje \u017eiadny tajn\u00fd recept pre tento bod na\u0161ej pr\u00edru\u010dky Amazon FBA.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-142666-identifier\">D\u00f4le\u017eit\u00e9 je v\u0161ak, aby n\u00e1zov, logo a dizajn neporu\u0161ovali pr\u00e1va in\u00fdch zna\u010diek, inak m\u00f4\u017ee by\u0165 n\u00e1sledkom v\u00fdzva na zdr\u017eanie sa s vyhl\u00e1sen\u00edm o zdr\u017ean\u00ed. Preto by sa bud\u00faci predajcovia mali v\u017edy presk\u00fama\u0165, \u010di pod zam\u00fd\u0161\u013ean\u00fdm n\u00e1zvom zna\u010dky u\u017e n\u00e1jdu v\u00fdsledky vyh\u013ead\u00e1vania na Google a Amazone alebo \u010di existuje <a href=\"https:\/\/register.dpma.de\/DPMAregister\/marke\/basis?site&amp;PartnerId=SLogic&amp;undefined&amp;p=12871&amp;tve=true&amp;s=buy+box\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">z\u00e1pis v DMPA registri<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-334205-identifier\" id=\"10-to-do-kauf-von-ean-nummern\">10. To-do: N\u00e1kup EAN \u010d\u00edsel<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-422201-identifier\">Hoci predajcovia na trhu nepotrebuj\u00fa nevyhnutne EAN \u010d\u00edslo, v tejto pr\u00edru\u010dke Amazon FBA sa predsa len objavuj\u00fa, preto\u017ee bez EAN \u010d\u00edsla je produkt obmedzen\u00fd na predaj cez Amazon. Kto teda chce vst\u00fapi\u0165 aj na in\u00e9 kan\u00e1ly, potrebuje tieto \u010d\u00edsla, aby mohol svoje produkty jednozna\u010dne identifikova\u0165 a nemal probl\u00e9my s hospod\u00e1ren\u00edm s tovarom. EAN k\u00f3dy je mo\u017en\u00e9 zak\u00fapi\u0165 ako pri <a href=\"https:\/\/www.gs1-germany.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GS1 Germany<\/a> (vo v\u00e4\u010d\u0161\u00edch bal\u00edkoch), tak aj pri <a href=\"https:\/\/www.gs1.nl\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GS1 Nizozemsko<\/a> (tie\u017e v men\u0161\u00edch bal\u00edkoch).<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-29918-identifier\" id=\"11-to-do-einkauf-der-produkte\">11. To-do: N\u00e1kup produktov<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-921063-identifier\">Teraz je \u010das objasni\u0165 logo a obal s v\u00fdrobcom a objedna\u0165 prv\u00fa d\u00e1vku produktu. Na to by sa mali prediskutova\u0165 v\u0161etky detaily, aby na konci nedo\u0161lo k nepr\u00edjemn\u00e9mu prekvapeniu, preto\u017ee nie v\u0161etko bolo vyroben\u00e9 tak, ako si to predajca predstavoval.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-433579-identifier\">Aj platba je t\u00e9ma sama o sebe. Kto sourcing realizuje cez Alibaba, m\u00f4\u017ee napr\u00edklad vyu\u017ei\u0165 Alibaba Trade Assurance. Pri tom prev\u00e1dza objedn\u00e1vate\u013e peniaze na Alibaba, ktor\u00e1 n\u00e1sledne potvrdzuje prijatie pe\u0148az\u00ed vo\u010di v\u00fdrobcovi. A\u017e ke\u010f tovar doraz\u00ed k predajcovi a ten potvrd\u00ed, \u017ee je v\u0161etko v poriadku, s\u00fa peniaze uvo\u013enen\u00e9 pre v\u00fdrobcu. To vytv\u00e1ra bezpe\u010dnos\u0165 pri ve\u013ek\u00fdch sum\u00e1ch. Ak obchodn\u00fd vz\u0165ah trv\u00e1 dlh\u0161ie a d\u00f4vera rastie, je samozrejme mo\u017en\u00e1 aj klasick\u00e1 bankov\u00e1 prevod.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-217722-identifier\" id=\"12-to-do-abschluss-einer-betriebshaftpflicht-und-lizenzierung-der-verpackung\">12. To-do: Uzavretie poistenia zodpovednosti za \u0161kodu a licencovanie obalu<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-378171-identifier\">Ako u\u017e bolo spomenut\u00e9 vy\u0161\u0161ie v tejto pr\u00edru\u010dke Amazon FBA, dovozcovia v E\u00da sa pova\u017euj\u00fa aj za v\u00fdrobcov a nes\u00fa tak riziko zodpovednosti. To sa st\u00e1va d\u00f4le\u017eit\u00fdm, ak napr\u00edklad do\u0161lo k nehode s jedn\u00fdm z produktov a po\u0161koden\u00fd po\u017eaduje n\u00e1hradu \u0161kody alebo dokonca bolestn\u00e9. Preto by predajcovia Private Label, ktor\u00ed sourcing realizuj\u00fa mimo Eur\u00f3pskej \u00fanie, mali ur\u010dite uzavrie\u0165 poistenie pre tieto pr\u00edpady.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-843059-identifier\">Okrem toho musia predajcovia vlastn\u00fdch produktov zabezpe\u010di\u0165, \u017ee obaly, ktor\u00e9 uv\u00e1dzaj\u00fa do obehu, s\u00fa v s\u00falade s nariaden\u00edm o obaloch, spr\u00e1vne likvidovan\u00e9 alebo recyklovan\u00e9. Na to existuj\u00fa r\u00f4zni poskytovatelia, napr\u00edklad Zelen\u00fd bod.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-252010-identifier\" id=\"13-to-do-erstellen-des-listings-auf-amazon\">13. To-do: Vytvorenie uvedenia produktu na Amazone<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-710503-identifier\">Tak ban\u00e1lny, ako tento bod znie medzi v\u0161etk\u00fdmi d\u00f4le\u017eit\u00fdmi \u00falohami tejto pr\u00edru\u010dky Amazon FBA, nie je v\u00f4bec. Naopak, uvedenie produktu, ktor\u00e9 pozost\u00e1va z n\u00e1zvu produktu, bulletpointov, popisu produktu at\u010f., nakoniec rozhodne o tom, \u010di si z\u00e1kazn\u00edk produkt k\u00fapi alebo sa vr\u00e1ti do v\u00fdsledkov vyh\u013ead\u00e1vania, aby si pozrel in\u00fa ponuku.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-189013-identifier\">Popisova\u0165, ako by predajcovia Private Label mali optimalizova\u0165 svoje uvedenie produktu, by v\u0161ak bolo pre t\u00fato pr\u00edru\u010dku Amazon FBA pr\u00edli\u0161 rozsiahle. Viac o tom si m\u00f4\u017eete pre\u010d\u00edta\u0165 v na\u0161om blogovom pr\u00edspevku na t\u00e9mu <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon SEO<\/a>. D\u00f4le\u017eit\u00e9 je tie\u017e venova\u0165 pozornos\u0165 spr\u00e1vnej <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/najdolezitejsie-typy-zakaznikov-v-maloobchode-a-ako-splnit-ich-potreby\/\" target=\"_blank\" rel=\"noreferrer noopener\">osloveniu r\u00f4znych typov z\u00e1kazn\u00edkov<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-292636-identifier\" id=\"14-to-do-versand-an-amazon\">14. To-do: Odoslanie na Amazon<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-424298-identifier\">Pri prv\u00fdch d\u00e1vkach produktov je ur\u010dite rozumn\u00e9 najprv produkty n\u00e1hodne skontrolova\u0165 a a\u017e potom ich posla\u0165 na Amazon. Ak sa vytvor\u00ed d\u00f4veryhodn\u00fd obchodn\u00fd vz\u0165ah s v\u00fdrobcom, m\u00f4\u017ee tento pr\u00edpadne dod\u00e1va\u0165 priamo na Amazon.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-1823-identifier\">V ka\u017edom pr\u00edpade je potrebn\u00e9 vytvori\u0165 objedn\u00e1vku na odoslanie, ktor\u00fa predajcovia m\u00f4\u017eu vytvori\u0165 v Seller Central pod \u201eZ\u00e1soby\u201c \u2192 \u201eSpravova\u0165 z\u00e1soby\u201c. Za pr\u00edslu\u0161n\u00fdm uveden\u00edm produktu je potom mo\u017enos\u0165 \u201eOdosla\u0165 polo\u017eky na Amazon\u201c. Po kliknut\u00ed na \u201eVytvori\u0165 nov\u00fd pl\u00e1n dodania\u201c a nieko\u013ek\u00fdch \u010fal\u0161\u00edch krokoch s podrobnos\u0165ami k z\u00e1sielke a v\u00fdberom prepravcu si m\u00f4\u017eu predajcovia stiahnu\u0165 prepravn\u00e9 etikety. Norm\u00e1lne informuje Amazon predajcu po nieko\u013ek\u00fdch d\u0148och a\u017e t\u00fd\u017ed\u0148och e-mailom, \u017ee z\u00e1sielka dorazila.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-392736-identifier\" id=\"15-to-do-launch-des-produkts\">15. To-do: Spustenie produktu<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-345852-identifier\">Predaj produktu a po\u010det recenzi\u00ed s\u00fa z h\u013eadiska hodnotenia extr\u00e9mne d\u00f4le\u017eit\u00e9 pre Amazon. Tento FBA n\u00e1vod nem\u00f4\u017ee pokry\u0165 v\u0161etky body, ktor\u00e9 je potrebn\u00e9 zoh\u013eadni\u0165 pre <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalne-uvedenie-na-amazon-fba-tieto-strategie-funguju-najlepsie\/\" target=\"_blank\" rel=\"noreferrer noopener\">dobr\u00e9 spustenie produktu<\/a>. Vhodn\u00e9 produktov\u00e9 fotografie s\u00fa napr\u00edklad bod, ktor\u00fd by sa nemal podce\u0148ova\u0165 a mali by by\u0165 profesion\u00e1lne vytvoren\u00e9. V ka\u017edom pr\u00edpade by sa nov\u00e1\u010dikovia mali postara\u0165 aj o <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">reklamu<\/a> a generova\u0165 prv\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-konecnych-tipov-ako-ziskat-viac-recenzii-na-amazone\/\" target=\"_blank\" rel=\"noreferrer noopener\">recenzie<\/a>.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-369043-identifier\">Kto s\u00fa\u0165a\u017e\u00ed o Buy Box, m\u00e1 podobne n\u00e1ro\u010dn\u00e9 probl\u00e9my a mus\u00ed najprv pred\u00e1va\u0165 na Amazone minim\u00e1lne 90 dn\u00ed, aby sa dostal do u\u017e\u0161ieho v\u00fdberu. Tu je potrebn\u00e9 zv\u00fd\u0161i\u0165 vlastn\u00fd predajn\u00fd v\u00fdkon na ve\u013emi vysok\u00fa \u00farove\u0148 a tam ho udr\u017eiava\u0165. V\u0161etky d\u00f4le\u017eit\u00e9 metriky n\u00e1jdu predajcovia tu: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Krit\u00e9ri\u00e1 pre Buy Box<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-913938-identifier\" id=\"herzlichen-gluckwunsch-jetzt-konnen-die-ersten-bestellungen-eintrudeln\">Srde\u010dn\u00e9 blaho\u017eelanie! Teraz m\u00f4\u017eu prich\u00e1dza\u0165 prv\u00e9 objedn\u00e1vky!<\/h3><div class=\"wp-block-image gb-responsive-941501-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"308\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-dropshipping-guide-844x308.jpg\" alt=\"Amazon FBA a Dropshipping? N\u00e1\u0161 sprievodca sa d\u00e1 len \u010diasto\u010dne prenies\u0165 na Dropshipping.\" class=\"wp-image-1290\" style=\"width:748px;height:273px\" title=\"Amazon FBA a Dropshipping? N\u00e1\u0161 sprievodca sa d\u00e1 len \u010diasto\u010dne prenies\u0165 na Dropshipping.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-dropshipping-guide-407x149.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-dropshipping-guide-768x280.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-dropshipping-guide-844x308.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142933\/amazon-fba-dropshipping-guide.jpg 1000w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-315216-identifier\">A \u010do teraz? Najprv bud\u00fa nov\u00ed predajcovia ma\u0165 dos\u0165 pr\u00e1ce s vylep\u0161ovan\u00edm existuj\u00faceho zoznamu, sp\u00fa\u0161\u0165an\u00edm reklamy, jej optimalizovan\u00edm a generovan\u00edm recenzi\u00ed. Preto\u017ee aj ke\u010f je produkt teraz teoreticky objednate\u013en\u00fd, m\u00f4\u017ee by\u0165 st\u00e1le dos\u0165 \u0165a\u017ek\u00e9 zv\u00fd\u0161i\u0165 predaj tak, aby sa zlep\u0161ilo hodnotenie alebo sa dosiahla Buy Box-kvalifik\u00e1cia.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-906857-identifier\">Ak produkt za\u010dne dobre fungova\u0165, malo by sa roz\u0161\u00edri\u0165 sortiment. Potom niektor\u00e9 body tohto Amazon FBA n\u00e1vodu odpadn\u00fa, in\u00e9 v\u0161ak zostan\u00fa. Postupne si predajcovia na Amazone vytvoria svoj vlastn\u00fd pracovn\u00fd tok a bud\u00fa sa st\u00e1le viac profesionalizova\u0165. Dva body v\u0161ak zost\u00e1vaj\u00fa na diskusiu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-604663-identifier\" id=\"16-to-do-prufung-von-fba-fehlern\">16. To-do: Kontrola FBA-ch\u00fdb<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-964453-identifier\">S Fulfillment by Amazon vytvoril e-commerce gigant extr\u00e9mne u\u017eito\u010dn\u00fa slu\u017ebu pre mnoh\u00fdch predajcov. Ale aj ke\u010f Amazon u\u017e automatizoval mnoh\u00e9 procesy, st\u00e1le pracuj\u00fa \u013eudia v logistick\u00fdch centr\u00e1ch. A \u013eudia robia chyby. M\u00f4\u017ee sa napr\u00edklad sta\u0165, \u017ee sa polo\u017eky po\u0161kodia alebo nespr\u00e1vne za\u00fa\u010dtuj\u00fa, alebo \u017ee z\u00e1kazn\u00edk nevr\u00e1ti tovar. V tak\u00fdchto pr\u00edpadoch mus\u00ed Amazon od\u0161kodni\u0165 FBA-predajcu. Online gigant v\u0161ak neposkytuje \u017eiadne pokyny ani pomoc, aby sa tak\u00e9to chyby odhalili.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-283802-identifier\">Na to by museli predajcovia analyzova\u0165 a\u017e 12 FBA spr\u00e1v \u2013 \u010do je extr\u00e9mne n\u00e1ro\u010dn\u00e1 pr\u00e1ca! Jednoduch\u0161ie je to s pr\u00edslu\u0161n\u00fdmi n\u00e1strojmi, ako je <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-lost-and-found\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lost &#038; Found<\/a>. Tento n\u00e1stroj analyzuje na pozad\u00ed v\u0161etky procesy a priamo hl\u00e1si nezrovnalosti predajcovi. V\u0161etko, \u010do teraz mus\u00ed urobi\u0165, je skop\u00edrova\u0165 predformulovan\u00fd text do Seller Central a otvori\u0165 tiket na Amazone. Ak by sa vyskytli probl\u00e9my s vr\u00e1ten\u00edm pe\u0148az\u00ed, sk\u00fasen\u00ed zamestnanci SELLERLOGIC pom\u00f4\u017eu s komunik\u00e1ciou kedyko\u013evek.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-98641-identifier\" id=\"17-to-do-implementierung-hilfreicher-tools\">17. To-do: Implement\u00e1cia u\u017eito\u010dn\u00fdch n\u00e1strojov<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-639673-identifier\">Ka\u017ed\u00fd predajca na Amazone sa pravdepodobne dostane do bodu, kedy chce niektor\u00e9 procesy automatizova\u0165. M\u00f4\u017ee to by\u0165 napr\u00edklad faktur\u00e1cia s n\u00e1strojom ako Amainvoice alebo Easybill. Aj pre spr\u00e1vu tovaru a v\u00fdskum k\u013e\u00fa\u010dov\u00fdch slov existuj\u00fa pr\u00edslu\u0161n\u00e9 n\u00e1stroje. Mnoh\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/s-tymito-6-nastrojmi-na-analyzu-amazonu-usetrite-cas-peniaze-a-nervy\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1stroje na anal\u00fdzu Amazonu<\/a> pon\u00fakaj\u00fa aj r\u00f4zne funkcie v jednom.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-327355-identifier\">Pre predajcov obchodn\u00e9ho tovaru je tie\u017e ve\u013emi d\u00f4le\u017eit\u00e9, aby investovali do Repricer v ur\u010ditom momente. Ten automaticky prisp\u00f4sobuje cenu produktu pod\u013ea trhovej situ\u00e1cie. Manu\u00e1lne prisp\u00f4sobenie je ve\u013emi \u010dasovo n\u00e1ro\u010dn\u00e9 a u\u017e pri stredne ve\u013ekom sortimente je takmer nemo\u017en\u00e9 ho zvl\u00e1dnu\u0165 samostatne. Tu sa dozviete, <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\" target=\"_blank\" rel=\"noreferrer noopener\">ako Repricer funguje a pre\u010do je tak rozhoduj\u00faci<\/a>.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-245368-identifier\" id=\"fazit-amazon-fba-ohne-anleitung-besser-nicht\">Z\u00e1ver: Amazon FBA bez n\u00e1vodu? Rad\u0161ej nie!<\/h2><div class=\"wp-block-image gb-responsive-455037-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/fba-amazon-guide.jpg\" alt=\"FBA a Amazon sprievodca na stiahnutie.\" class=\"wp-image-1294\" style=\"width:250px;height:167px\" title=\"FBA a Amazon sprievodca na stiahnutie\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/fba-amazon-guide-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/fba-amazon-guide.jpg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-657515-identifier\">Ako si predajcovia na Amazone FBA nakoniec usporiadaj\u00fa priebeh svojho podnikania, je v mnoh\u00fdch bodoch variabiln\u00e9. Ale za\u010da\u0165 s tak\u00fdmto podnikan\u00edm bez akejko\u013evek pr\u00edru\u010dky je takmer nemo\u017en\u00e9 alebo aspo\u0148 ve\u013emi n\u00e1chyln\u00e9 na chyby. Najm\u00e4 pr\u00e1vne kroky a ot\u00e1zky t\u00fdkaj\u00face sa zodpovednosti za v\u00fdrobky by sa v ide\u00e1lnom pr\u00edpade mali konzultova\u0165 s profesion\u00e1lom.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-16280-identifier\">Aj ke\u010f \u00fapln\u00ed nov\u00e1\u010dikovia v e-commerce nem\u00f4\u017eu za\u010da\u0165 s Amazon FBA bez n\u00e1vodu alebo pomoci, zakladanie podnikania je predsa len ove\u013ea jednoduch\u0161ie. Keby nov\u00ed predajcovia museli svoje produkty aj sami skladova\u0165, objedn\u00e1vky zostavova\u0165 a bal\u00ed\u010dkova\u0165 a navy\u0161e organizova\u0165 dopravu, bolo by to ako jednotlivci r\u00fdchlo takmer nemo\u017en\u00e9 zvl\u00e1dnu\u0165.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-146740-identifier\" id=\"die-amazon-fba-anleitung-als-checkliste-download\">N\u00e1vod na Amazon FBA ako kontroln\u00fd zoznam: Stiahnu\u0165<\/h3><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-557635-identifier\"><p class=\"theme-wp-block has-text-align-center is-style-default gb-responsive-846533-identifier desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center\">Udr\u017ea\u0165 si v hlave to\u013eko aspektov nie je \u00faplne jednoduch\u00e9. Stiahnite si preto na\u0161u pr\u00edru\u010dku Amazon FBA vo form\u00e1te PDF tu!<\/p><\/div><\/div><div class=\"theme-wp-block wp-block-columns are-vertically-aligned-center gb-responsive-367471-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column is-vertically-aligned-center gb-responsive-123447-identifier is-layout-flow wp-block-column-is-layout-flow\"><\/div><div class=\"theme-wp-block wp-block-column is-vertically-aligned-center gb-responsive-511606-identifier is-layout-flow wp-block-column-is-layout-flow\"><div class=\"theme-wp-block wp-block-buttons gb-responsive-77265-identifier desktop-justification-center xl-justification-center lg-justification-center md-justification-center sm-justification-center desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><div class=\"theme-wp-block wp-block-button gb-responsive-787492-identifier is-style-theme-transparent-with-arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/files\/BLOG\/SELLERLOGIC_Checkliste-Amazon-FBA-Anleitung.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprievodca podnikan\u00edm Amazon FBA na stiahnutie<\/a><\/div><\/div><\/div><div class=\"theme-wp-block wp-block-column is-vertically-aligned-center gb-responsive-844739-identifier is-layout-flow wp-block-column-is-layout-flow\"><\/div><\/div><p class=\"theme-wp-block gb-responsive-299258-identifier\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613393753199\"><strong class=\"schema-faq-question\">\u010co znamen\u00e1 Amazon FBA?<\/strong> <p class=\"schema-faq-answer\">\u201eFBA\u201c je skratka pre <strong>F<\/strong>ulfillment <strong>b<\/strong>y <strong>A<\/strong>mazon. T\u00fato slu\u017ebu m\u00f4\u017eu predajcovia prida\u0165 k svojim produktom, ak chc\u00fa outsourcova\u0165 skladovanie, pr\u00edpravu objedn\u00e1vok, ako aj dopravu a z\u00e1kazn\u00edcky servis.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613394238234\"><strong class=\"schema-faq-question\">Ako m\u00f4\u017eem za\u010da\u0165 s Amazon FBA?<\/strong> <p class=\"schema-faq-answer\">V z\u00e1sade m\u00f4\u017ee pred\u00e1va\u0165 ka\u017ed\u00fd na Amazone a vyu\u017e\u00edva\u0165 FBA. Na to je v\u0161ak potrebn\u00e1 ur\u010dit\u00e1 pr\u00edprava. T\u00e1 zah\u0155\u0148a napr\u00edklad z\u00edskavanie produktov, registr\u00e1ciu podnikania a \u017eiados\u0165 o EORI a EAN \u010d\u00edsla. Taktie\u017e je potrebn\u00e9 nastavi\u0165 a vyplni\u0165 predajn\u00fd \u00fa\u010det.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pre mnoh\u00fdch je samostatn\u00e1 \u010dinnos\u0165 \u017eivotn\u00fdm snom: by\u0165 vlastn\u00fdm \u0161\u00e9fom, vies\u0165 zamestnancov, uvies\u0165 na trh vysn\u00edvan\u00fd produkt&#8230; Av\u0161ak za\u010diatok je \u010dasto \u0165a\u017ek\u00fd, nielen finan\u010dne, ale aj organiza\u010dne. Pre\u010d\u00edtajte si tu, ako krok za krokom uvies\u0165 svoje podnikanie Amazon FBA na spr\u00e1vnu cestu. To-do zoznam sa hromad\u00ed ako hora a de\u0148 by pokojne mohol by\u0165 o<\/p>\n","protected":false},"author":3,"featured_media":1312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-227772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splnenie-prostrednictvom-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sprievodca Amazon FBA | Za\u010dnite krok za krokom<\/title>\n<meta name=\"description\" content=\"Za\u010dnite s Amazon FBA. 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Od registr\u00e1cie podnikania po spustenie produktu \u2013 sprievodca pre nov\u00e1\u010dikov na Amazone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T12:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/amazon-fba-anleitung-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Kone\u010dn\u00fd sprievodca Amazon FBA: Krok za krokom k v\u00e1\u0161mu vlastn\u00e9mu podnikaniu! 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