{"id":227778,"date":"2019-10-21T10:13:00","date_gmt":"2019-10-21T10:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/"},"modified":"2019-10-21T10:13:00","modified_gmt":"2019-10-21T10:13:00","slug":"splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/","title":{"rendered":"Splnen\u00e9 spolo\u010dnos\u0165ou Amazon \u2013 Pre koho je Amazon FBA vhodn\u00e9?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-572782-identifier\">Na Amazone sa v online obchode ned\u00e1 ob\u00eds\u0165. A tak nie je prekvapen\u00edm, \u017ee ka\u017ed\u00fd rok sa zakladaj\u00fa tis\u00edce nov\u00fdch predajcovsk\u00fdch profilov. Av\u0161ak za\u010da\u0165 s e-commerce podnikan\u00edm a vybudova\u0165 ziskov\u00fa spolo\u010dnos\u0165 na Amazone nie je jednoduch\u00e9. Osobitnou v\u00fdzvou je logistika. Kto pred\u00e1va tovar, mus\u00ed ho zvy\u010dajne nielen vyr\u00e1ba\u0165, ale aj skladova\u0165, bal\u00ed\u010dkova\u0165 a posiela\u0165. To m\u00f4\u017ee na za\u010diatku fungova\u0165 z vlastnej gar\u00e1\u017ee, ale akon\u00e1hle sa objedn\u00e1vky zv\u00fd\u0161ia, tento model r\u00fdchlo naraz\u00ed na svoje hranice. Preto je slu\u017eba \u201eFulfillment by Amazon\u201c, skr\u00e1tene tie\u017e \u201eFulfilled by Amazon\u201c alebo jednoducho \u201eFBA\u201c, v\u00edtanou pomocou najm\u00e4 pre za\u010d\u00ednaj\u00facich podnikate\u013eov.<\/p><p class=\"theme-wp-block gb-responsive-313068-identifier\">Ale aj sk\u00fasen\u00ed predajcovia na Amazone profituj\u00fa z <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\">Amazon FBA<\/a>. V\u00e4\u010d\u0161ina predajcov na trhu vyu\u017e\u00edva multikan\u00e1lov\u00fa strat\u00e9giu a kombinuje Fulfilled by Amazon s vlastn\u00fdmi logistick\u00fdmi \u0161trukt\u00farami. Preto\u017ee online gigant optimalizoval procesy doru\u010denia a pon\u00faka takmer dokonal\u00e9 rie\u0161enie pre online predajcov. Ak aj vy chcete minimalizova\u0165 n\u00e1mahu okolo zasielania va\u0161ich \u010dl\u00e1nkov a zva\u017eujete za\u010da\u0165 s Amazon FBA, chceme v\u00e1m v na\u0161om \u010dl\u00e1nku poskytn\u00fa\u0165 nieko\u013eko u\u017eito\u010dn\u00fdch poh\u013eadov.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291988-identifier\">\u010co je Amazon FBA a ako to funguje?<\/h2><p class=\"theme-wp-block gb-responsive-59426-identifier\">V norm\u00e1lnom pr\u00edpade ste ako predajca zodpovedn\u00ed za svoje v\u00fdrobky a mus\u00edte si sami vybavi\u0165 v\u0161etky \u00falohy t\u00fdkaj\u00face sa skladovania a zasielania. S programom FBA vych\u00e1dza Amazon predajcom v \u00fastrety t\u00fdm, \u017ee skladovanie produktov, ako aj proces objedn\u00e1vok a zasielania s\u00fa \u00faplne spravovan\u00e9 Amazonom. Ako predajca teda mus\u00edte svoje v\u00fdrobky posla\u0165 len do logistick\u00e9ho centra Amazonu a n\u00e1sledne sa u\u017e nemus\u00edte stara\u0165 o skladovanie a logistiku zasielania. Odteraz bal\u00ed a posiela Amazon za v\u00e1s. Mus\u00edte len dba\u0165 na to, aby bol sklad v\u017edy dostato\u010dne naplnen\u00fd.<\/p><p class=\"theme-wp-block gb-responsive-444380-identifier\">V portf\u00f3liu slu\u017eieb programu \u201eZasielanie spolo\u010dnos\u0165ou Amazon\u201c s\u00fa zahrnut\u00e9 nasleduj\u00face body:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-141694-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-911475-identifier\">Skladovanie<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-686380-identifier\">Pr\u00edprava a balenie tovaru<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-548497-identifier\">Zasielanie<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-409336-identifier\">Z\u00e1kazn\u00edcky servis<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-402517-identifier\">Spracovanie vr\u00e1ten\u00ed<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-756284-identifier\">Okrem toho z\u00edskaj\u00fa va\u0161e \u010dl\u00e1nky status Prime a odznak \u201eZasielanie spolo\u010dnos\u0165ou Amazon\u201c, na ktor\u00fd mnoh\u00ed z\u00e1kazn\u00edci pri v\u00fdbere produktu dbaj\u00fa, preto\u017ee oce\u0148uj\u00fa r\u00fdchle doru\u010denie a vynikaj\u00faci z\u00e1kazn\u00edcky servis.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block gb-responsive-11820-identifier\">\u010eal\u0161ou v\u00fdhodou slu\u017eby Fulfilled by Amazon je jednoduch\u00e1 internacionaliz\u00e1cia, preto\u017ee profesion\u00e1lny online obchod u\u017e d\u00e1vno p\u00f4sob\u00ed na eur\u00f3pskej alebo dokonca glob\u00e1lnej \u00farovni. Najm\u00e4 v eur\u00f3pskom hospod\u00e1rskom priestore je relat\u00edvne jednoduch\u00e9 pred\u00e1va\u0165 s\u00fa\u010dasne na r\u00f4znych Amazon trhoch. V r\u00e1mci programu Pan-EU, ktor\u00fd je k dispoz\u00edcii predajcom FBA, sa Amazon star\u00e1 o eur\u00f3psku distrib\u00faciu tovaru a r\u00fdchle zasielanie. Tovar je bl\u00edzko z\u00e1kazn\u00edka a m\u00f4\u017ee by\u0165 r\u00fdchlo doru\u010den\u00fd. <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/cross-border-e-commerce-s-amazonom-ako-uspiet-v-medzinarodnom-predaji\/\">Tu z\u00edskate viac inform\u00e1ci\u00ed o internacionaliz\u00e1cii s Amazonom<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-252651-identifier\">Ak\u00e9 alternat\u00edvy existuj\u00fa k Fulfilled by Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-201677-identifier\">Amazon FBA bezpochyby pon\u00faka mnoho v\u00fdhod. Ak\u00e9 alternat\u00edvy maj\u00fa predajcovia na Amazone?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-761546-identifier\">Splnenie predajcom<\/h4><p class=\"theme-wp-block gb-responsive-322516-identifier\">Pendant k odosielaniu cez Amazon je FBM \u2013 \u201eFulfillment by Merchant\u201c, po slovensky \u201eOdosielanie cez predajcu\u201c. Online predajca s\u00e1m bal\u00ed a odosiela tovar, star\u00e1 sa o z\u00e1soby a preber\u00e1 v\u0161etky rozhodnutia t\u00fdkaj\u00face sa spr\u00e1vy vr\u00e1tenia a z\u00e1kazn\u00edckeho servisu<\/p><p class=\"theme-wp-block gb-responsive-815253-identifier\">Fulfillment by Merchant sa ve\u013emi dobre hod\u00ed pre objemn\u00e9 tovary alebo tovar, ktor\u00fd sa dlh\u0161ie nepred\u00e1va a preto sa mus\u00ed aj dlh\u0161ie skladova\u0165, napr\u00edklad nika produkty alebo unik\u00e1ty. Inak by tieto \u010dl\u00e1nky v slu\u017ebe \u201eFulfilled by Amazon\u201c sp\u00f4sobovali vysok\u00e9 n\u00e1klady na skladovanie. Okrem toho sa predajca m\u00f4\u017ee viac zamera\u0165 na udr\u017eanie z\u00e1kazn\u00edkov a marketing, t\u00fdm, \u017ee udr\u017euje priamy kontakt so z\u00e1kazn\u00edkmi.<\/p><p class=\"theme-wp-block gb-responsive-68100-identifier\">Ak v\u0161ak produkt pred\u00e1va viacero predajcov, m\u00e1 FBM predajca v porovnan\u00ed s FBA predajcom nieko\u013eko nev\u00fdhod. Amazon bol v\u017edy podozriv\u00fd, \u017ee uprednost\u0148uje FBA produkty v boji o <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/infografika-tychto-13-krokov-vedie-k-zisku-z-amazonu-buy-box\/\">Buy Box<\/a> \u2013 \u010dasto aj nez\u00e1visle od ceny. Okrem toho nem\u00f4\u017ee FBM predajca s\u00fa\u0165a\u017ei\u0165 o pozornos\u0165 Prime kupuj\u00facich s bannerom Prime. T\u00e1to cie\u013eov\u00e1 skupina je pritom najkupnej\u0161ia na Amazone a pravdepodobne u\u017e zah\u0155\u0148a viac ako 200 mili\u00f3nov Amazon kupuj\u00facich \u2013 <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/onlinehaendler-amazon-hat-mehr-als-200-millionen-prime-kunden\/27099668.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">preto\u017ee t\u00fato zna\u010dku dosiahol Amazon u\u017e v roku 2021<\/a>.\u00a0\u00a0<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-364595-identifier\">Prime cez predajcov<\/h4><p class=\"theme-wp-block gb-responsive-364871-identifier\">Od roku 2016 existuje program \u201ePrime cez predajcov\u201c. T\u00fdmto sp\u00f4sobom m\u00f4\u017eu aj predajcovia, ktor\u00ed maj\u00fa vlastn\u00e9 sklady a staraj\u00fa sa o odosielanie sami, z\u00edska\u0165 ozna\u010denie Prime.<\/p><p class=\"theme-wp-block gb-responsive-661608-identifier\">Aby sa mohol z\u00fa\u010dastni\u0165 programu \u201ePrime cez predajcov\u201c, mus\u00ed predajca preuk\u00e1za\u0165 vynikaj\u00facu v\u00fdkonnos\u0165 predajcu ako Amazon predajca. Miera v\u010das odoslan\u00fdch dod\u00e1vok mus\u00ed by\u0165 minim\u00e1lne 99 % a miera zru\u0161en\u00ed mus\u00ed by\u0165 pod jedno percento. S logom Prime sa predajca zav\u00e4zuje pon\u00faknu\u0165 odosielanie tovaru v r\u00e1mci Nemecka do 24 hod\u00edn a do Rak\u00faska do 48 hod\u00edn bez dodato\u010dn\u00fdch n\u00e1kladov pre Prime z\u00e1kazn\u00edkov. Odosielacie \u0161t\u00edtky poskytuje Amazon predajcovi.<\/p><p class=\"theme-wp-block gb-responsive-638556-identifier\">Obzvl\u00e1\u0161\u0165 pikantn\u00e9: Amazon ur\u010duje prepravcu, \u010do m\u00f4\u017ee zv\u00fd\u0161i\u0165 skuto\u010dn\u00e9 n\u00e1klady na prepravu. Sklady musia by\u0165 umiestnen\u00e9 v Nemecku, aby si vybran\u00ed poskytovatelia slu\u017eieb od Amazonu mohli vyzdvihn\u00fa\u0165 a doru\u010di\u0165 z\u00e1sielky zo skladov. Amazon preber\u00e1 z\u00e1kazn\u00edcky servis a t\u00fdm aj rozhodovanie o vr\u00e1ten\u00ed tovaru.<\/p><p class=\"theme-wp-block gb-responsive-21364-identifier\">Kr\u00e1sny bal\u00ed\u010dek, ktor\u00fd predajca mus\u00ed nies\u0165. Z\u00e1rove\u0148 n\u00e1klady na prepravn\u00e9 procesy (obalov\u00fd materi\u00e1l, pracovn\u00e1 sila, n\u00e1klady na skladovanie at\u010f.) le\u017eia na jeho vlastn\u00fdch pleciach.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-37087-identifier\" id=\"nachteile-und-schwachen-von-fulfillment-by-amazon\">Nev\u00fdhody a slabiny slu\u017eby Fulfilled by Amazon<\/h2><div class=\"wp-block-image gb-responsive-153757-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg\" alt=\"S Fulfilled by Amazon je expanzia do strednej Eur\u00f3py alebo dokonca do USA relat\u00edvne jednoduch\u00e1.\" class=\"wp-image-65757\" title=\"190904-Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fails\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-260882-identifier\">Ako je z predch\u00e1dzaj\u00faceho zoznamu zrejm\u00e9, v\u00fdhody slu\u017eby Fulfillment by Amazon s\u00fa zjavn\u00e9: V\u0161etky jednotliv\u00e9 segmenty plnenia s\u00fa \u00faplne prevzat\u00e9 Amazonom. T\u00fdm p\u00e1dom sa predajcovia na trhu m\u00f4\u017eu plne s\u00fastredi\u0165 na svoje podnikanie a naj\u010dasovo n\u00e1ro\u010dnej\u0161ie procesy prenies\u0165 na Amazon.<\/p><p class=\"theme-wp-block gb-responsive-729681-identifier\">Ale nikto nie je dokonal\u00fd, ani odosielanie cez Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-743606-identifier\">N\u00e1klady a poplatky za slu\u017ebu Fulfilled by Amazon<\/h4><p class=\"theme-wp-block gb-responsive-595963-identifier\">Samozrejme, tak\u00fdto rozsiahly servis nie je zadarmo. Skladovanie, odosielanie, spr\u00e1va vr\u00e1ten\u00ed a z\u00e1kazn\u00edcky servis s\u00fa vynikaj\u00face a maj\u00fa zodpovedaj\u00facu cenu. To ur\u010dite nie je nev\u00fdhoda, ale nevyhnutnos\u0165. Na \u010do by si mali predajcovia d\u00e1va\u0165 pozor, s\u00fa \u010fal\u0161ie zmluvn\u00e9 podmienky. Napr\u00edklad \u010dl\u00e1nky, ktor\u00e9 sa nach\u00e1dzaj\u00fa v sklade Amazonu dlh\u0161ie ako 365 dn\u00ed, s\u00fa spoplatnen\u00e9 poplatkom za dlhodob\u00e9 skladovanie. Predajcovia to v\u0161ak m\u00f4\u017eu \u013eahko ob\u00eds\u0165 t\u00fdm, \u017ee iniciuj\u00fa automatick\u00fa vr\u00e1tenie.<\/p><p class=\"theme-wp-block gb-responsive-630777-identifier\">\u010eal\u0161\u00edm kame\u0148om \u00farazu s\u00fa pr\u00edsne predpisy, ako musia by\u0165 balen\u00e9 bal\u00edky a palety na dodanie do skladu a ak\u00e9 smernice musia by\u0165 v z\u00e1sade dodr\u017ean\u00e9. Preto je ve\u013emi d\u00f4le\u017eit\u00e9 d\u00f4kladne sa pozrie\u0165 do podmienok objedn\u00e1vky.<\/p><p class=\"theme-wp-block gb-responsive-229341-identifier\">Tu n\u00e1jdete podrobn\u00e9 inform\u00e1cie o t\u00e9me n\u00e1klady na Amazon FBA: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/naklady-na-amazon-fba-vsetky-poplatky-za-rok-2025-na-jednom-mieste\/\">Tieto poplatky za predaj a odosielanie cez Amazon v\u00e1s \u010dakaj\u00fa<\/a>.\u00a0<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-247140-identifier\">Skladovanie tovaru v zahrani\u010d\u00ed<\/h4><p class=\"theme-wp-block gb-responsive-537025-identifier\">Po tom, \u010do bol tovar odoslan\u00fd do Amazonu, rozhoduje Amazon s\u00e1m o tom, v ktorom logistickom centre bude tovar skladovan\u00fd. M\u00f4\u017ee sa teda sta\u0165, \u017ee \u010dl\u00e1nky bud\u00fa ulo\u017een\u00e9 aj v skladoch v Po\u013esku a \u010ceskej republike.<\/p><p class=\"theme-wp-block gb-responsive-70059-identifier\">T\u00e1to skuto\u010dnos\u0165 m\u00f4\u017ee vies\u0165 k tomu, \u017ee ako predajca budete musie\u0165 plati\u0165 da\u0148 z pridanej hodnoty v t\u00fdchto krajin\u00e1ch. <a href=\"https:\/\/www.taxdoo.com\/de\/blog\/amazon-polen-tschechien-cee-umsatzsteuer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Taxdoo sa podrobne zaoberal da\u0148ov\u00fdmi aspektmi FBA skladov v \u010ceskej republike a Po\u013esku.<\/a><\/p><p class=\"theme-wp-block gb-responsive-654824-identifier\">Existuje aj mo\u017enos\u0165 vyl\u00fa\u010di\u0165 svoj tovar z programu CEE \/ PAN-EU (Stredn\u00e1 a v\u00fdchodn\u00e1 Eur\u00f3pa \/ Paneur\u00f3psky). To v\u0161ak so sebou nesie pokutu za ka\u017ed\u00fd bal\u00edk.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-947155-identifier\">Branding a marketing<\/h4><p class=\"theme-wp-block gb-responsive-483875-identifier\">\u010eal\u0161\u00edm nedostatkom je pre niektor\u00fdch predajcov na trhu branding bal\u00edkov, ktor\u00e9 s\u00fa odosielan\u00e9 cez Fulfilled by Amazon. Online predajca, ktor\u00fd sa chce zamera\u0165 na udr\u017eanie z\u00e1kazn\u00edkov t\u00fdm, \u017ee pon\u00fakne osobitn\u00fa slu\u017ebu alebo implementuje ur\u010dit\u00e9 marketingov\u00e9 opatrenia, nem\u00e1 mo\u017enos\u0165 to uskuto\u010dni\u0165 prostredn\u00edctvom brandingu prepravn\u00fdch kart\u00f3nov. Bal\u00edky s\u00fa ozna\u010den\u00e9 logom Amazon a odosielanie cez Amazon nazna\u010duje z\u00e1kazn\u00edkovi, \u017ee nakupuje aj na Amazone. V\u00e4\u010d\u0161ina z\u00e1kazn\u00edkov si ani neuvedomuje, \u017ee za t\u00fdm stoj\u00ed nez\u00e1visl\u00fd predajca.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-236282-identifier\">FBA chyby \u2013 a ich rie\u0161enie<\/h4><p class=\"theme-wp-block gb-responsive-83855-identifier\">\u010eal\u0161ou nev\u00fdhodou, ktor\u00e1 m\u00f4\u017ee by\u0165 ve\u013emi n\u00e1kladn\u00e1, s\u00fa tzv. FBA chyby. Objedn\u00e1vkov\u00e9 a prepravn\u00e9 procesy v centre plnenia Amazon s\u00fa ve\u013emi zlo\u017eit\u00e9 a doch\u00e1dza k chyb\u00e1m, ktor\u00e9 online predajca \u010dasto ani nezaznamen\u00e1. Napr\u00edklad m\u00f4\u017eu by\u0165 produkty straten\u00e9 alebo po\u0161koden\u00e9. Tieto chyby stoja peniaze, ve\u013ea pe\u0148az\u00ed. Predajcovia na trhu m\u00f4\u017eu v d\u00f4sledku FBA ch\u00fdb pr\u00eds\u0165 a\u017e o 3 % svojho ro\u010dn\u00e9ho hrub\u00e9ho obratu.<\/p><p class=\"theme-wp-block gb-responsive-361694-identifier\">Na tieto probl\u00e9my, s ktor\u00fdmi sa predajcovia Amazonu stret\u00e1vaj\u00fa v programe \u201eFulfilled by Amazon\u201c, existuje na\u0161\u0165astie jednoduch\u00e9 rie\u0161enie. <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Full-Service<\/a> nemeck\u00e9ho l\u00eddra na trhu je va\u0161\u00edm partnerom pre profesion\u00e1lnu anal\u00fdzu a refund\u00e1ciu FBA ch\u00fdb.\u00a0<\/p><p class=\"theme-wp-block gb-responsive-975927-identifier\">Pre\u010do je Lost &#038; Found Full-Service skuto\u010dn\u00fdm m\u00ed\u013enikom na va\u0161ej ceste od predajcu k bestselleru?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-854274-identifier\"><li class=\"theme-wp-block gb-responsive-737426-identifier\">Nemus\u00edte analyzova\u0165 FBA spr\u00e1vy ani nam\u00e1havo zbiera\u0165 inform\u00e1cie a kop\u00edrova\u0165 ich do Seller Central alebo sa zap\u00e1ja\u0165 do stresuj\u00facej komunik\u00e1cie s Amazonom. Lost &#038; Found vykon\u00e1 ka\u017ed\u00fd krok na ceste k \u00faspe\u0161nej refund\u00e1cii FBA vo va\u0161om mene.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-217052-identifier\"><li class=\"theme-wp-block gb-responsive-217991-identifier\">Syst\u00e9m podporovan\u00fd KI zabezpe\u010duje plynul\u00e9 procesy a maxim\u00e1lne refund\u00e1cie. Softv\u00e9r SELLERLOGIC monitoruje va\u0161e FBA transakcie 24\/7 a automaticky rozpozn\u00e1va chyby, ktor\u00e9 in\u00ed poskytovatelia prehliadaj\u00fa. Okam\u017eite presadzuje va\u0161e n\u00e1roky, tak\u017ee s SELLERLOGIC z\u00edskate maxim\u00e1lnu v\u00fd\u0161ku refund\u00e1cie z FBA ch\u00fdb.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-569297-identifier\"><li class=\"theme-wp-block gb-responsive-201716-identifier\">Lost &#038; Found Full-Service rozpozn\u00e1va FBA chyby a\u017e 18 mesiacov sp\u00e4tne a pokr\u00fdva tak cel\u00fd \u010dasov\u00fd \u00fasek bez medzier. Ka\u017ed\u00fd mesiac, v ktorom sa nezaregistrujete, prich\u00e1dzate o cenn\u00e9 n\u00e1roky na refund\u00e1ciu a t\u00fdm aj o hotovos\u0165.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-504110-identifier\"><li class=\"theme-wp-block gb-responsive-686479-identifier\">Experti SELLERLOGIC premie\u0148aj\u00fa chyby Amazonu na hotovos\u0165, ktor\u00e1 v\u00e1m patr\u00ed. Postar\u00e1me sa o ka\u017ed\u00fd detail, aby ste dostali svoje peniaze sp\u00e4\u0165.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-914027-identifier\">Pri tom pou\u017e\u00edvanie Lost &#038; Found nie je spojen\u00e9 s \u017eiadnymi z\u00e1kladn\u00fdmi poplatkami. \u00da\u010dtujeme si prov\u00edziu vo v\u00fd\u0161ke 25 % z Amazon refund\u00e1cie iba vtedy, ke\u010f ju skuto\u010dne dostanete. Ak sa ni\u010d nevr\u00e1ti, nevznikn\u00fa v\u00e1m \u017eiadne n\u00e1klady.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-183610-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tPresk\u00famajte SELLERLOGIC Lost &#038; Found plnohodnotn\u00e9 slu\u017eby\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161e n\u00e1hrady na Amazone, spravovan\u00e9 nami. Nov\u00e1 komplexn\u00e1 slu\u017eba.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-95615-identifier\" id=\"lagerung-der-waren-im-ausland\">Z\u00e1ver: Fulfilled by Amazon pre v\u0161etk\u00fdch?<\/h3><p class=\"theme-wp-block gb-responsive-12561-identifier\">Existuj\u00fa mili\u00f3ny potenci\u00e1lnych Prime kupuj\u00facich len na Amazon.de \u2013 kupn\u00e1 schopn\u00e1 cie\u013eov\u00e1 skupina, ktor\u00e1 nakupuje na trhu nieko\u013ekokr\u00e1t mesa\u010dne. T\u00e1to cie\u013eov\u00e1 skupina cielene h\u013ead\u00e1 Prime ponuky \u2013 slu\u017ebu, ktor\u00e1 je zahrnut\u00e1 v FBA programe. Z\u00e1rove\u0148 maj\u00fa FBA produkty s vy\u0161\u0161ou pravdepodobnos\u0165ou v\u00e4\u010d\u0161iu \u0161ancu na Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-97958-identifier\">V\u00fdhody Amazon FBA s\u00fa zjavn\u00e9. V z\u00e1sade je program plnenia Amazonu s v\u00fdnimkou nieko\u013ek\u00fdch pr\u00edpadov vhodn\u00fd pre \u0161irok\u00fa masu predajcov na trhu. Ke\u010f\u017ee v\u0161ak n\u00e1klady na skladovanie s\u00fa vypo\u010d\u00edtavan\u00e9 na z\u00e1klade kubick\u00fdch metrov a doby skladovania, vyu\u017e\u00edvanie FBA pre objemn\u00e9 produkty, ktor\u00e9 sa zriedka pred\u00e1vaj\u00fa, je v\u00e4\u010d\u0161inou sk\u00f4r neatrakt\u00edvne.<\/p><p class=\"theme-wp-block gb-responsive-977604-identifier\">Kto sa usiluje o skuto\u010dn\u00fd rast na Amazone, nem\u00f4\u017ee sa vyhn\u00fa\u0165 automatiz\u00e1cii svojich procesov, ako je napr\u00edklad odosielanie, spr\u00e1va tovaru, <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najvacsich-chyb-pri-prehodnocovani-cien\/\">repricing<\/a> alebo rie\u0161enie FBA ch\u00fdb. Ak ste u\u017e predajcom na Amazone, vyu\u017e\u00edvate FBA alebo to pl\u00e1nujete, radi v\u00e1m poskytneme poradenstvo v oblasti anal\u00fdzy ch\u00fdb a repricingu. Nev\u00e1hajte n\u00e1s kontaktova\u0165 na <strong>+49 211 900 64 0<\/strong> alebo <strong>cs-de@sellerlogic.com <\/strong>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-286218-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1728550961361\"><strong class=\"schema-faq-question\"><strong>\u010co je Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">V programe FBA preber\u00e1 Amazon za predajcu skladovanie produktov, ako aj procesy objedn\u00e1vania a zasielania. Ako predajca mus\u00edte svoje tovary posla\u0165 len do logistick\u00e9ho centra Amazonu a n\u00e1sledne sa u\u017e nemus\u00edte stara\u0165 o skladovanie a zasielaciu logistiku. Odteraz bal\u00ed a zasiela Amazon za v\u00e1s. Mus\u00edte len dba\u0165 na to, aby bol sklad v\u017edy naplnen\u00fd.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550975688\"><strong class=\"schema-faq-question\"><strong>Ako funguje Fulfillment by Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Predajca FBA posiela svoje tovary z vlastn\u00e9ho skladu alebo priamo od v\u00fdrobcu do logistick\u00e9ho centra Amazonu. Odtia\u013e preber\u00e1 Amazon a star\u00e1 sa o vyberanie a balenie polo\u017eiek po prijat\u00ed objedn\u00e1vky, zasielanie, spr\u00e1vu vr\u00e1ten\u00ed a z\u00e1kazn\u00edcky servis.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550991187\"><strong class=\"schema-faq-question\"><strong>\u010co je Seller-Fulfilled-Prime?<\/strong><\/strong> <p class=\"schema-faq-answer\">Fulfillment by Merchant (skr\u00e1tene FBM) je protiklad k Fulfilled by Amazon. Pri \u0148om predajca s\u00e1m skladuje svoje tovary a preber\u00e1 aj cel\u00fd proces objedn\u00e1vania a zasielania. Amazon poskytuje iba platformu, na ktorej sa produkty pred\u00e1vaj\u00fa. Ale aj tu m\u00f4\u017eu predajcovia dosiahnu\u0165 status Prime pre svoje ponuky, pokia\u013e sa kvalifikuj\u00fa splnen\u00edm ur\u010dit\u00fdch v\u00fdkonnostn\u00fdch a kvalitn\u00fdch krit\u00e9ri\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728551004919\"><strong class=\"schema-faq-question\"><strong>Fulfilled by Amazon vs. Fulfilled by Merchant \u2013 \u010do je lep\u0161ie?<\/strong><\/strong> <p class=\"schema-faq-answer\">Na to nie je \u017eiadna v\u0161eobecn\u00e1 odpove\u010f. Zvy\u010dajne sa FBM pou\u017e\u00edva pre objemn\u00e9 produkty alebo tak\u00e9, ktor\u00e9 sa pred\u00e1vaj\u00fa len zriedka. Ale ve\u013ek\u00ed predajcovia s vlastnou, v\u00fdkonnou logistikou m\u00f4\u017eu ur\u010dite pred\u00e1va\u0165 v\u0161etky typy \u201eklasick\u00fdch\u201c Amazon FBA produktov aj prostredn\u00edctvom FBM. \u201eFBM verzus Fulfilled by Amazon\u201c je teda v\u017edy rozhodnutie, ktor\u00e9 je potrebn\u00e9 urobi\u0165 individu\u00e1lne.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-684991-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ \u00a9 Chris Titze Imaging \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Na Amazone sa v online obchode ned\u00e1 ob\u00eds\u0165. A tak nie je prekvapen\u00edm, \u017ee ka\u017ed\u00fd rok sa zakladaj\u00fa tis\u00edce nov\u00fdch predajcovsk\u00fdch profilov. Av\u0161ak za\u010da\u0165 s e-commerce podnikan\u00edm a vybudova\u0165 ziskov\u00fa spolo\u010dnos\u0165 na Amazone nie je jednoduch\u00e9. Osobitnou v\u00fdzvou je logistika. Kto pred\u00e1va tovar, mus\u00ed ho zvy\u010dajne nielen vyr\u00e1ba\u0165, ale aj skladova\u0165, bal\u00ed\u010dkova\u0165 a posiela\u0165. To<\/p>\n","protected":false},"author":3,"featured_media":1179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-227778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splnenie-prostrednictvom-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fulfilled by Amazon: \u010co je to?<\/title>\n<meta name=\"description\" content=\"Takto funguje Fulfilled by Amazon a existuj\u00fa tieto alternat\u00edvy. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/#faq-question-1728550961361","position":1,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/#faq-question-1728550961361","name":"\u010co je Amazon FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V programe FBA preber\u00e1 Amazon za predajcu skladovanie produktov, ako aj procesy objedn\u00e1vania a odosielania. Ako predajca mus\u00edte svoje tovary posla\u0165 iba do logistick\u00e9ho centra Amazonu a n\u00e1sledne sa u\u017e nemus\u00edte stara\u0165 o skladovanie a logistiku odosielania. Odteraz bal\u00ed a odosiela Amazon za v\u00e1s. Mus\u00edte len dba\u0165 na to, aby bol stav z\u00e1sob v\u017edy dostato\u010dn\u00fd.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/#faq-question-1728550975688","position":2,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/#faq-question-1728550975688","name":"Ako funguje Fulfillment by Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"FBA predajca posiela svoj tovar zo svojho skladu alebo priamo od v\u00fdrobcu do logistick\u00e9ho centra Amazonu. Odtia\u013e preber\u00e1 Amazon a star\u00e1 sa o vyberanie a balenie \u010dl\u00e1nkov po prijat\u00ed objedn\u00e1vky, odosielanie, spr\u00e1vu vr\u00e1ten\u00ed a z\u00e1kazn\u00edcky servis.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/#faq-question-1728550991187","position":3,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/#faq-question-1728550991187","name":"\u010co je Seller-Fulfilled-Prime?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Fulfillment by Merchant (skr\u00e1tene FBM) je protiklad k Fulfilled by Amazon. Predajca si s\u00e1m skladuje svoj tovar a preber\u00e1 aj cel\u00fd proces objedn\u00e1vania a odosielania. Amazon poskytuje iba platformu, na ktorej sa produkty pred\u00e1vaj\u00fa. 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