{"id":227784,"date":"2023-06-06T07:00:00","date_gmt":"2023-06-06T07:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/neobmedzene-uspory-s-amazon-fba-ako-mozu-predajcovia-maximalizovat-svoje-zisky-optimalizovanym-vyuzitim-zasob\/"},"modified":"2023-06-06T07:00:00","modified_gmt":"2023-06-06T07:00:00","slug":"neobmedzene-uspory-s-amazon-fba-ako-mozu-predajcovia-maximalizovat-svoje-zisky-optimalizovanym-vyuzitim-zasob","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/neobmedzene-uspory-s-amazon-fba-ako-mozu-predajcovia-maximalizovat-svoje-zisky-optimalizovanym-vyuzitim-zasob\/","title":{"rendered":"“Neobmedzen\u00e9” \u00faspory s Amazon FBA: Ako m\u00f4\u017eu predajcovia maximalizova\u0165 svoje zisky optimalizovan\u00fdm vyu\u017eit\u00edm z\u00e1sob"},"content":{"rendered":"

Program Fulfillment by Amazon (“Amazon FBA”) pon\u00faka online predajcom pohodln\u00fd sp\u00f4sob, ako skladova\u0165 a zasiela\u0165 svoje produkty bez potreby budova\u0165 vlastn\u00fa infra\u0161trukt\u00faru. Produkty je mo\u017en\u00e9 pred\u00e1va\u0165 medzin\u00e1rodne na Amazone len s nieko\u013ek\u00fdmi kliknutiami.<\/em><\/p>

Orientovan\u00fdm na dopyt presunom polo\u017eiek do medzin\u00e1rodn\u00fdch centier plnenia Amazonu m\u00f4\u017ee predajca dosiahnu\u0165 r\u00fdchlu a n\u00e1kladovo efekt\u00edvnu dopravu. Ale kedy m\u00e1 tak\u00fdto “presun” pomocou programu Amazon CE alebo PAN EU zmysel? Aby sme objasnili t\u00fato ot\u00e1zku, pozrime sa bli\u017e\u0161ie na Amazon FBA<\/a>.<\/em><\/p>\t\t

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Toto je hos\u0165ovsk\u00fd pr\u00edspevok od<\/div>\n\t\t\t<\/div>\n\t\t\t
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countX<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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countX<\/a> podporuje online predajcov, ktor\u00ed pred\u00e1vaj\u00fa alebo skladuj\u00fa tovar v zahrani\u010d\u00ed, so svoj\u00edm kompletn\u00fdm rie\u0161en\u00edm pre spr\u00e1vne zaobch\u00e1dzanie s da\u0148ou z pridanej hodnoty. S automatiz\u00e1ciou medzin\u00e1rodn\u00fdch registr\u00e1ci\u00ed a pod\u00e1van\u00edm DPH, odborn\u00fdm osobn\u00fdm poradenstvom a d\u00f4kladn\u00fdmi kontrolami kvality zabezpe\u010dujeme jasnos\u0165, d\u00f4veru a spr\u00e1vne spracovanie v t\u00e9me, ktor\u00e1 je pre v\u00e4\u010d\u0161inu predajcov a da\u0148ov\u00fdch poradcov nepreh\u013eadn\u00e1. To zah\u0155\u0148a aj, na po\u017eiadanie, pod\u00e1vanie OSS, IOSS, Intrastat, ako aj vytv\u00e1ranie pro forma fakt\u00far. Pre pou\u017e\u00edvate\u013eov Amazon FBA pon\u00fakame, okrem bezplatnej kontroly nastavenia, ktor\u00e1 analyzuje aktu\u00e1lne povinnosti DPH v zahrani\u010d\u00ed, bezplatn\u00fd FBA kalkul\u00e1tor, ktor\u00fd jednoducho ur\u010duje, kedy je presun produktov do zahrani\u010dia ziskov\u00fd na z\u00e1klade vlastn\u00e9ho predaja.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Doprava cez Amazon umo\u017e\u0148uje zna\u010dn\u00fd potenci\u00e1l \u00faspor<\/strong><\/h2>

Predajcovia, ktor\u00ed chc\u00fa pon\u00faka\u0165 svoje produkty medzin\u00e1rodne cez Amazon, si m\u00f4\u017eu vybra\u0165 medzi dvoma mo\u017enos\u0165ami. Bu\u010f sami zasielaj\u00fa z Nemecka kupuj\u00facim v zahrani\u010d\u00ed, alebo posielaj\u00fa svoje produkty do skladu Amazonu na dom\u00e1com alebo zahrani\u010dnom trhu. Polo\u017eky s\u00fa potom skladovan\u00e9 Amazonom bu\u010f v Nemecku, alebo v po\u017eadovanej tretej krajine a odtia\u013e s\u00fa doru\u010dovan\u00e9 kupuj\u00facim.<\/p>

Verejn\u00fd cenn\u00edk<\/a> pre dopravu cez Amazon umo\u017e\u0148uje ve\u013emi dobr\u00e9 porovnanie r\u00f4znych n\u00e1kladov, ktor\u00e9 vznikaj\u00fa pri zasielan\u00ed zahrani\u010dn\u00fdm kupuj\u00facim z nemeck\u00e9ho alebo zahrani\u010dn\u00e9ho skladu Amazonu.<\/p>

Pr\u00edklad: Doprava produktu v malom bal\u00edku do 900 g zo skladu Amazonu v Nemecku do Talianska aktu\u00e1lne stoj\u00ed 8,45 \u20ac. Doprava z Talianska cez taliansky sklad Amazonu stoj\u00ed v porovnan\u00ed len 4,97 \u20ac. To vedie k \u00faspore 3,48 \u20ac na jednotku produktu a pri predaji 1 000 kusov v Taliansku k celkovej \u00faspore pribli\u017ene 3 480 \u20ac.<\/p>

Pri v\u0161etk\u00fdch ve\u013ekostiach z\u00e1sielok a krajin\u00e1ch vedie doprava cez miestny sklad FBA v porovnan\u00ed s cezhrani\u010dnou dopravou s Amazonom k priemern\u00e9mu potenci\u00e1lu \u00faspor 40 % z n\u00e1kladov na dopravu.<\/p>

Miestne pod\u00e1vanie DPH hne\u010f po uskladnen\u00ed v zahrani\u010d\u00ed<\/strong><\/h3>

Aby sa dosiahli \u00faspory na doprave, je potrebn\u00e9 aktivova\u0165 skladovanie v zahrani\u010d\u00ed prostredn\u00edctvom programu Amazon CE alebo PAN EU. Skuto\u010dn\u00fdm uskladnen\u00edm produktov v zahrani\u010d\u00ed vznik\u00e1 povinnos\u0165 pravidelne pod\u00e1va\u0165 miestne spr\u00e1vy o DPH v pr\u00edslu\u0161nej “skladovacej” krajine.<\/p>

Slu\u017eby DPH ako countX<\/a> pon\u00fakaj\u00fa t\u00fato slu\u017ebu od ceny 89 \u20ac mesa\u010dne za krajinu, \u010do by sa malo pova\u017eova\u0165 za priebe\u017en\u00e9 n\u00e1klady vo\u010di \u00faspor\u00e1m. Pri zjednodu\u0161enom pr\u00edklade vy\u0161\u0161ie s produktom v malom bal\u00edku do 900 g je prechod v Taliansku u\u017e v\u00fdhodn\u00fd od 26 objednan\u00fdch produktov mesa\u010dne.<\/p>

R\u00f4zne \u00faspory pri r\u00f4znych ve\u013ekostiach z\u00e1sielok<\/strong><\/h3>

Ke\u010f\u017ee v\u00e4\u010d\u0161ina predajcov nepred\u00e1va len jeden produkt v jednej ve\u013ekosti z\u00e1sielky, neexistuje v\u0161eobecn\u00e1 odpove\u010f na to, ko\u013eko predajov je potrebn\u00fdch na dosiahnutie vyrovnania n\u00e1kladov v ka\u017edej krajine. D\u00f4vodom s\u00fa rozdiely v pr\u00edslu\u0161n\u00fdch \u00faspor\u00e1ch pri r\u00f4znych ve\u013ekostiach z\u00e1sielok.<\/p>

Zosta\u0148me pri na\u0161om pr\u00edklade z Talianska: \u00daspory na predaj sa pohybuj\u00fa od 1,80 \u20ac pre produkty v mal\u00fdch ob\u00e1lkach a\u017e po 23,70 \u20ac pre produkty vo ve\u013ek\u00fdch bal\u00edkoch. Na presn\u00e9 vypo\u010d\u00edtanie individu\u00e1lneho potenci\u00e1lu \u00faspor predajcu vyvinul countX bezplatn\u00fd kalkul\u00e1tor dopravy Amazon FBA<\/a>, ktor\u00fd komplexne zoh\u013ead\u0148uje v\u0161etky mo\u017enosti \u00faspor.<\/p>

Potenci\u00e1l \u00faspor viac ako 13 200 \u20ac ro\u010dne<\/strong><\/h2>

Kalkul\u00e1tor FBA od countX pou\u017e\u00edva mesa\u010dn\u00fa spr\u00e1vu o transakci\u00e1ch DPH Amazonu ako z\u00e1klad pre v\u00fdpo\u010dty. T\u00e1to spr\u00e1va ukazuje, ktor\u00e9 produkty (ASIN) boli predan\u00e9 v ktor\u00fdch krajin\u00e1ch za mesiac a odkia\u013e boli skuto\u010dne zaslan\u00e9.<\/p>

countX pou\u017e\u00edva t\u00fato datab\u00e1zu na porovnanie skuto\u010dn\u00fdch n\u00e1kladov na dopravu, ktor\u00e9 vznikli pre ka\u017ed\u00fd predan\u00fd produkt, s n\u00e1kladmi, ktor\u00e9 by boli vypo\u010d\u00edtan\u00e9, keby bola aktivovan\u00e1 alternat\u00edvna mo\u017enos\u0165 skladovania v pr\u00edslu\u0161nej predajnej krajine. FBA kalkula\u010dka zoh\u013ead\u0148uje s\u00fa\u010dasn\u00e9 vyu\u017eitie z\u00e1sob online predajcu a konverziu cien za dopravu na EUR, ktor\u00e9 m\u00f4\u017eu by\u0165 uveden\u00e9 v in\u00fdch men\u00e1ch. Napr\u00edklad predajca v m\u00e1ji 2023 mohol dosiahnu\u0165 potenci\u00e1lne \u00faspory<\/p>

\u20ac13,200 ro\u010dne, ak je vyu\u017eitie FBA skladov optimalizovan\u00e9<\/p>

Individu\u00e1lne v\u00fdpo\u010dty a priame odpor\u00fa\u010dania<\/strong><\/h3>

Predajcovia, ktor\u00ed chc\u00fa vypo\u010d\u00edta\u0165 svoj individu\u00e1lny potenci\u00e1l \u00faspor, si m\u00f4\u017eu vytvori\u0165 bezplatn\u00fd \u00fa\u010det<\/a> s countX a potom prepoji\u0165 svoj \u00fa\u010det Amazon Seller s countX. Akon\u00e1hle sa to urob\u00ed, countX m\u00f4\u017ee ur\u010di\u0165 mo\u017en\u00e9 potenci\u00e1ly \u00faspor na z\u00e1klade spr\u00e1vy o transakci\u00e1ch DPH predajcu. V\u00fdsledok individu\u00e1lneho v\u00fdpo\u010dtu a mo\u017en\u00e9 odpor\u00fa\u010dania na akciu bud\u00fa predajcovi zaslan\u00e9 e-mailom do nieko\u013ek\u00fdch hod\u00edn.<\/p>

Z\u00e1ver pre online predajcov<\/strong><\/h2>

Najm\u00e4 v \u010dasoch rast\u00facich cien a klesaj\u00facich mar\u017e\u00ed v online predaji je pre ka\u017ed\u00e9ho predajcu mimoriadne d\u00f4le\u017eit\u00e9 neust\u00e1le optimalizova\u0165 svoje FBA n\u00e1klady<\/a>. To plat\u00ed najm\u00e4 pre predajcov, ktor\u00ed u\u017e obchoduj\u00fa medzin\u00e1rodne prostredn\u00edctvom r\u00f4znych Amazon trhov\u00edsk, ale e\u0161te sa podrobne nezamerali na potenci\u00e1lne \u00faspory z vyu\u017e\u00edvania medzin\u00e1rodn\u00fdch skladov Amazonu.<\/p>

S FBA kalkula\u010dka na dopravu od countX<\/a>, ka\u017ed\u00fd predajca teraz m\u00e1 jednoduch\u00fd a bezplatn\u00fd sp\u00f4sob, ako odhali\u0165 jasn\u00e9 optimaliza\u010dn\u00e9 potenci\u00e1ly v doprave na z\u00e1klade skuto\u010dn\u00fdch predajov a vyu\u017ei\u0165 ich v bud\u00facnosti.<\/p>

\u010casto kladen\u00e9 ot\u00e1zky (FAQs)<\/h2>
Ak\u00e9 mo\u017enosti dopravy m\u00e1m ako predajca na Amazone pre medzin\u00e1rodn\u00fa dopravu?<\/strong><\/strong>

M\u00f4\u017eete bu\u010f posla\u0165 z\u00e1sielku sami z Nemecka medzin\u00e1rodn\u00fdm kupuj\u00facim, alebo posla\u0165 svoje produkty do skladu Amazonu na dom\u00e1com alebo zahrani\u010dnom trhu, odkia\u013e Amazon zabezpe\u010d\u00ed doru\u010denie.<\/p> <\/div>

Ak\u00e9 s\u00fa n\u00e1klady na dopravu pre mal\u00e9 bal\u00edky s Amazonom z Nemecka do Talianska v porovnan\u00ed s dopravou v r\u00e1mci Talianska?<\/strong><\/strong>

Doprava produktu v malom bal\u00edku do 900 g zo skladu Amazonu v Nemecku do Talianska stoj\u00ed 8,45 \u20ac, zatia\u013e \u010do doprava v r\u00e1mci Talianska stoj\u00ed iba 4,97 \u20ac. To vedie k \u00faspore 3,48 \u20ac na jednotku produktu.<\/p> <\/div>

Ako funguje FBA kalkula\u010dka na dopravu od countX?<\/strong><\/strong>

Kalkula\u010dka pou\u017e\u00edva mesa\u010dn\u00fa spr\u00e1vu o transakci\u00e1ch DPH z Amazonu a porovn\u00e1va skuto\u010dn\u00e9 n\u00e1klady na dopravu s potenci\u00e1lnymi n\u00e1kladmi na alternat\u00edvne skladovanie. Taktie\u017e zoh\u013ead\u0148uje konverziu cien za dopravu na EUR.<\/p> <\/div><\/div>

Kredit za obr\u00e1zok: stock.adobe.com – \u017dlt\u00e1 lo\u010f<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Program Fulfillment by Amazon (“Amazon FBA”) pon\u00faka online predajcom pohodln\u00fd sp\u00f4sob, ako skladova\u0165 a zasiela\u0165 svoje produkty bez potreby budova\u0165 vlastn\u00fa infra\u0161trukt\u00faru. Produkty je mo\u017en\u00e9 pred\u00e1va\u0165 medzin\u00e1rodne na Amazone len s nieko\u013ek\u00fdmi kliknutiami. Orientovan\u00fdm na dopyt presunom polo\u017eiek do medzin\u00e1rodn\u00fdch centier plnenia Amazonu m\u00f4\u017ee predajca dosiahnu\u0165 r\u00fdchlu a n\u00e1kladovo efekt\u00edvnu dopravu. Ale kedy m\u00e1 tak\u00fdto<\/p>\n","protected":false},"author":3,"featured_media":31312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1467,1383],"tags":[],"class_list":["post-227784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splnenie-prostrednictvom-amazonu","category-tipy-a-triky"],"yoast_head":"\nAmazon FBA: U\u0161etrite skuto\u010dn\u00e9 peniaze prostredn\u00edctvom optimalizovan\u00e9ho vyu\u017eitia z\u00e1sob<\/title>\n<meta name=\"description\" content=\"Vypr\u00e1zdnite sklad Amazon FBA a maximalizujte zisky. 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