{"id":227814,"date":"2020-07-21T12:57:00","date_gmt":"2020-07-21T12:57:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ako-na-to-v-4-krokoch-k-dokonalemu-akcnemu-planu-pre-amazon\/"},"modified":"2020-07-21T12:57:00","modified_gmt":"2020-07-21T12:57:00","slug":"ako-na-to-v-4-krokoch-k-dokonalemu-akcnemu-planu-pre-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-na-to-v-4-krokoch-k-dokonalemu-akcnemu-planu-pre-amazon\/","title":{"rendered":"Ako na to: V 4 krokoch k dokonal\u00e9mu ak\u010dn\u00e9mu pl\u00e1nu pre Amazon!"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-204748-identifier\">Ka\u017ed\u00fd predajca na trhu m\u00e1 obavy: zablokovanie svojho predajn\u00e9ho \u00fa\u010dtu na Amazone alebo pozastavenie predajn\u00e9ho opr\u00e1vnenia. V najlep\u0161om pr\u00edpade sa cez online platformu z\u00edska len mal\u00fd ved\u013eaj\u0161\u00ed pr\u00edjem; v najhor\u0161om pr\u00edpade sa zo d\u0148a na de\u0148 zr\u00fati najd\u00f4le\u017eitej\u0161\u00ed alebo dokonca jedin\u00fd zdroj pr\u00edjmu. Super-GAU. Dobr\u00e1 spr\u00e1va: Odobratie predajn\u00e9ho opr\u00e1vnenia nemus\u00ed by\u0165 kone\u010dn\u00e9. V mnoh\u00fdch pr\u00edpadoch v\u0161ak Amazon po\u017eaduje <strong>pl\u00e1n opatren\u00ed<\/strong> ako z\u00e1klad pre jeho zru\u0161enie, ktor\u00fd sa tie\u017e naz\u00fdva pl\u00e1n akcie (PoA).<\/p><p class=\"theme-wp-block is-style-default gb-responsive-790882-identifier\">Tento n\u00e1stroj je z oblasti riadenia kvality dobre zn\u00e1my, ale pre predajcov na Amazone m\u00f4\u017ee predstavova\u0165 zna\u010dn\u00fa prek\u00e1\u017eku. Preto\u017ee, ako je obvykl\u00e9, e-commerce gigant sa s <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201623610?language=de_DE&amp;ref=efph_201623610_cont_200370560\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">inform\u00e1ciami o po\u017eadovanom obsahu a preferovanej forme<\/a> pr\u00e1ve nepretrhne. Nie je preto prekvapen\u00edm, \u017ee na internete sa u\u017e objavili niektor\u00ed poskytovatelia, ktor\u00ed pon\u00fakaj\u00fa pomoc pri vytv\u00e1ran\u00ed pl\u00e1nu. Napokon, v extr\u00e9mnych pr\u00edpadoch z\u00e1vis\u00ed na \u00faspechu alebo ne\u00faspechu cel\u00e1 existencia.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-518017-identifier\">S\u00fa extern\u00ed poskytovatelia v\u00f4bec potrebn\u00ed? V tomto blogovom pr\u00edspevku chceme objasni\u0165, <strong>ako spr\u00e1vne vytvori\u0165 pl\u00e1n opatren\u00ed pre Amazon<\/strong> a ak\u00e9 r\u00f4zne mo\u017enosti maj\u00fa predajcovia na trhu. V prvom kroku je v\u0161ak potrebn\u00e9 sa zaobera\u0165 ot\u00e1zkou, z ak\u00fdch d\u00f4vodov m\u00f4\u017ee nasta\u0165 situ\u00e1cia, \u017ee predajcovia na Amazone musia nap\u00edsa\u0165 pl\u00e1n opatren\u00ed.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-992094-identifier\">\u010co je na Amazone pl\u00e1n opatren\u00ed?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-508018-identifier\">Ako poskytovate\u013e platformy pre online obchod je Amazon odhodlan\u00fd etablova\u0165 a udr\u017eiava\u0165 ur\u010dit\u00fd <strong>\u0161tandard na svojom trhu<\/strong>. Na tento \u00fa\u010del existuje cel\u00e1 rada <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=SNV3657R94YP9DZ&amp;language=de_DE&amp;ref=efph_SNV3657R94YP9DZ_cont_2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pravidiel, doh\u00f4d a pokynov<\/a>, ktor\u00e9 mus\u00ed ka\u017ed\u00fd predajca akceptova\u0165 pred za\u010diatkom predaja. Ak d\u00f4jde k poru\u0161eniu t\u00fdchto pravidiel, e-commerce gigant si vyhradzuje pr\u00e1vo ich vym\u00e1ha\u0165 \u2013 napr\u00edklad zablokovan\u00edm dotknut\u00e9ho produktu alebo dokonca cel\u00fdch predajn\u00fdch \u00fa\u010dtov.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-366135-identifier\">Podrobn\u00fd pl\u00e1n opatren\u00ed sl\u00fa\u017ei Amazone na rozhodovanie o <strong>reaktiv\u00e1cii \u00fa\u010dtu<\/strong> alebo zru\u0161en\u00ed in\u00fdch sankci\u00ed. Preto by tak\u00fdto pl\u00e1n mal napr\u00edklad obsahova\u0165,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-419565-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-666739-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ak\u00e9 s\u00fa <strong>pr\u00ed\u010diny<\/strong>, ktor\u00e9 viedli k probl\u00e9mu,<\/li><li class=\"theme-wp-block gb-responsive-763343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ak\u00e9 <strong>opatrenia<\/strong> predajca prijal na vyrie\u0161enie probl\u00e9mu a<\/li><li class=\"theme-wp-block gb-responsive-760926-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ak\u00e9 <strong>zmiany<\/strong> vn\u00fatorn\u00fdch procesov predajca prij\u00edma, aby sa v bud\u00facnosti tak\u00e9to probl\u00e9my u\u017e nevyskytovali.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-360262-identifier\">Ak bolo raz zablokovan\u00e9 konto na Amazone, pl\u00e1n opatren\u00ed je \u010dasto jedinou mo\u017enos\u0165ou, ako ho predajca m\u00f4\u017ee op\u00e4\u0165 odblokova\u0165. <strong>D\u00f4vody na pozastavenie<\/strong> m\u00f4\u017eu by\u0165 r\u00f4zne, ale zvy\u010dajne sa daj\u00fa zaradi\u0165 do troch r\u00f4znych kateg\u00f3ri\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-68670-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-852251-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nedostato\u010dn\u00fd v\u00fdkon predajcu<\/strong>: Ak v\u00fdkon predajcu nesp\u013a\u0148a po\u017eiadavky, m\u00f4\u017ee to vies\u0165 k ak\u010dn\u00e9mu pl\u00e1nu na Amazone. Me\u0161kanie dod\u00e1vky v\u0161ak zvy\u010dajne nesta\u010d\u00ed. Ak sa nedostatky vo v\u00fdkone predajcu \u010dasto vyskytuj\u00fa a prekra\u010duj\u00fa kritick\u00fa hodnotu, m\u00f4\u017ee to by\u0165 probl\u00e9m. Ak\u00e9 metriky musia predajcovia sledova\u0165, sa dozvedia v na\u0161om\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">blogovom pr\u00edspevku o zisku Buy Box<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-956679-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Poru\u0161enie predajn\u00fdch smern\u00edc alebo etick\u00e9ho k\u00f3dexu<\/strong>: \u010casto musia predajcovia na Amazone predlo\u017ei\u0165 ak\u010dn\u00fd pl\u00e1n, ak poru\u0161ili niektor\u00fa z mnoh\u00fdch <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/je-to-vsetko-len-ukradnute-eo-eo-politiky-amazonu-na-ochranu-dusevneho-vlastnictva\/\" target=\"_blank\" rel=\"noreferrer noopener\">smern\u00edc<\/a>. Napr\u00edklad d\u00f4vodom m\u00f4\u017ee by\u0165, \u017ee predajcovia zaslali z\u00e1kazn\u00edkom marketingov\u00e9 e-maily s cie\u013eom presmerova\u0165 predajn\u00fd proces z platformy Marketplace na vlastn\u00fd internetov\u00fd obchod, alebo si <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-konecnych-tipov-ako-ziskat-viac-recenzii-na-amazone\/\" target=\"_blank\" rel=\"noreferrer noopener\">neleg\u00e1lne zak\u00fapili produktov\u00e9 recenzie<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-819616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nedostato\u010dn\u00e9 inform\u00e1cie o predajcovi<\/strong>: Taktie\u017e ch\u00fdbaj\u00face alebo nespr\u00e1vne inform\u00e1cie o predajcovi m\u00f4\u017eu vies\u0165 k tomu, \u017ee Amazon po pozastaven\u00ed vy\u017eaduje ak\u010dn\u00fd pl\u00e1n.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-881541-identifier\">Jadro probl\u00e9mu: Ak bolo konto na Amazone raz pozastaven\u00e9, <strong>intern\u00e9 komunika\u010dn\u00e9 kan\u00e1ly<\/strong> u\u017e nie s\u00fa k dispoz\u00edcii. T\u00fdm p\u00e1dom nem\u00f4\u017eu predajcovia \u010falej komunikova\u0165 s Amazonom cez Seller Central. To samozrejme s\u0165a\u017euje ak\u010dn\u00fd pl\u00e1n. K\u00fdm zamestnanec odpovie, m\u00f4\u017ee to trva\u0165. Aj preto by sa malo v\u0161etko potrebn\u00e9 \u010do najviac zhrn\u00fa\u0165 a odosla\u0165. Napokon zamestnanec na druhej strane digit\u00e1lneho spojenia \u010d\u00edta nieko\u013eko tak\u00fdchto e-mailov denne.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-334142-identifier\">Vytvorenie ak\u010dn\u00e9ho pl\u00e1nu pre Amazon: Takto na to!<\/h2><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-731677-identifier\"><img decoding=\"async\" width=\"844\" height=\"211\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg\" alt=\"Ak\u010dn\u00fd pl\u00e1n pre Amazon ako \u0161abl\u00f3na na stiahnutie neexistuje, preto\u017ee ka\u017ed\u00fd pr\u00edpad je individu\u00e1lny.\" class=\"wp-image-1640\" title=\"Ak\u010dn\u00fd pl\u00e1n pre Amazon ako \u0161abl\u00f3na na stiahnutie neexistuje, preto\u017ee ka\u017ed\u00fd pr\u00edpad je individu\u00e1lny. \" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-407x102.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-768x192.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block is-style-default gb-responsive-765721-identifier\">V z\u00e1sade nechce e-commerce gigant <strong>po\u010d\u00fava\u0165 v\u00fdhovorky<\/strong>. Probl\u00e9my sa vyskytuj\u00fa, ale \u010dasto ich mo\u017eno vyrie\u0161i\u0165 internou \u00fapravou pr\u00edslu\u0161n\u00fdch procesov. Na to by sa mali predajcovia s\u00fastredi\u0165, namiesto toho, aby sa sna\u017eili zmen\u0161i\u0165 z\u00e1va\u017enos\u0165 situ\u00e1cie, ozna\u010di\u0165 vinn\u00edka alebo sa ospravedl\u0148ova\u0165. Amazon o\u010dak\u00e1va v ak\u010dnom pl\u00e1ne <strong>jasn\u00e9 a presn\u00e9 formul\u00e1cie<\/strong>. Vecnos\u0165 je k\u013e\u00fa\u010dov\u00e9 slovo. Rozsiahle \u00favody do podnikania predajcu, dotknut\u00e9ho produktu alebo emocion\u00e1lne v\u00fdrazy nemaj\u00fa v ak\u010dnom pl\u00e1ne miesto.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-460412-identifier\">Namiesto toho by sa mali predajcovia zamera\u0165 na <strong>pr\u00ed\u010dinu chyby a rie\u0161enie<\/strong> dan\u00e9ho probl\u00e9mu. Ak je deaktiv\u00e1cia sp\u00f4soben\u00e1 viacer\u00fdmi probl\u00e9mami, malo by sa na ka\u017ed\u00fd probl\u00e9m osobitne zamera\u0165. Niekedy Amazon navy\u0161e vy\u017eaduje d\u00f4kazy pre niektor\u00e9 produkty. Tieto by mali by\u0165 v\u017edy \u00faplne odoslan\u00e9. Pri tom online gigant odpor\u00fa\u010da vizu\u00e1lne zv\u00fdrazni\u0165 d\u00f4le\u017eit\u00e9 inform\u00e1cie ako ASINy, kontaktn\u00e9 \u00fadaje dod\u00e1vate\u013eov alebo klauzuly obchodn\u00fdch podmienok.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-788512-identifier\">Konkr\u00e9tnu podobu v\u0161ak korpor\u00e1cia zanech\u00e1va svojim predajcom. Na jednej strane je to problematick\u00e9, preto\u017ee t\u00fdm vzniklo skuto\u010dn\u00e9 tajomstvo okolo ak\u010dn\u00e9ho pl\u00e1nu Amazonu a mnoh\u00fdm predajcom sa \u0165a\u017eko vytv\u00e1ra tak\u00fdto pl\u00e1n. Na druhej strane to zoh\u013ead\u0148uje skuto\u010dnos\u0165, \u017ee ka\u017ed\u00fd ak\u010dn\u00fd pl\u00e1n mus\u00ed by\u0165 individu\u00e1lne nap\u00edsan\u00fd predajcom Amazonu. <strong>\u0160tandardn\u00e9 rie\u0161enie neexistuje!<\/strong><\/p><p class=\"theme-wp-block is-style-default gb-responsive-799678-identifier\">Napriek tomu sa m\u00f4\u017eu predajcovia orientova\u0165 na met\u00f3dy <strong>mana\u017ementu kvality<\/strong>: 4-dimenzion\u00e1lny (4D) a 8-dimenzion\u00e1lny report (8D). Preto\u017ee oba reporty poskytuj\u00fa jasn\u00fa \u0161trukt\u00faru.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-802622-identifier\">4D report<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-558842-identifier\">4-dimenzion\u00e1lny report je vhodn\u00fd ako ak\u010dn\u00fd pl\u00e1n pre Amazon pre v\u00e4\u010d\u0161inu, najm\u00e4 v\u0161ak pre men\u0161ie, menej z\u00e1va\u017en\u00e9 poru\u0161enia, napr\u00edklad na zru\u0161enie blok\u00e1cie jednotliv\u00e9ho produktu. Preto sa mu tu venujeme podrobnej\u0161ie. Del\u00ed sa na <strong>\u0161tyri r\u00f4zne dimenzie<\/strong>: <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362630-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-660268-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D1: Opis probl\u00e9mu<\/li><li class=\"theme-wp-block gb-responsive-239490-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D2: Anal\u00fdza pr\u00ed\u010din a okam\u017eit\u00e9 opatrenia<\/li><li class=\"theme-wp-block gb-responsive-779472-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D3: Opatrenia na odstr\u00e1nenie probl\u00e9mu<\/li><li class=\"theme-wp-block gb-responsive-832829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D4: D\u00f4kaz \u00fa\u010dinnosti<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-237040-identifier\">D1: Opis probl\u00e9mu<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-751594-identifier\">Prv\u00e1 dimenzia m\u00e1 predov\u0161etk\u00fdm popisn\u00fd charakter. Ide o to, aby sa stru\u010dne, ale presne op\u00edsalo, <strong>ktor\u00fd probl\u00e9m bol zodpovedn\u00fd za sankcionovanie<\/strong>. Rie\u0161enia tu e\u0161te nie s\u00fa \u017eiaduce.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-308974-identifier\">D2: Anal\u00fdza pr\u00ed\u010din<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-267991-identifier\">V tejto dimenzii sa predajcovia u\u017e hlb\u0161ie zaoberaj\u00fa problematikou a sk\u00famaj\u00fa, <strong>pre\u010do sa probl\u00e9m v\u00f4bec vyskytol<\/strong>. Ide aj o anal\u00fdzu vlastn\u00fdch ch\u00fdb. Nie je \u00fa\u010deln\u00e9 h\u013eada\u0165 chyby u in\u00fdch. Aj keby to zodpovedalo pravde, v ak\u010dnom pl\u00e1ne Amazonu by sa nemali robi\u0165 \u017eiadne obvinenia.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-215444-identifier\">Okrem toho je potrebn\u00e9 vysvetli\u0165 opatrenia, ktor\u00e9 boli prijat\u00e9 na odstr\u00e1nenie probl\u00e9mu. Nejde pritom o vyhl\u00e1senia \u00famyslov alebo s\u013euby, ale o \u010diny. Ak bola pozastaven\u00e1 \u010dinnos\u0165 napr\u00edklad kv\u00f4li vysokej miere oneskoren\u00fdch dod\u00e1vok, nemalo by sa vyjadrova\u0165 \u00famysel zmeni\u0165 dod\u00e1vate\u013esk\u00fa slu\u017ebu \u2013 t\u00e1to zmena by u\u017e mala by\u0165 vykonan\u00e1.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-306904-identifier\">D3: Opatrenia na odstr\u00e1nenie probl\u00e9mu<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-384561-identifier\">Tretia dimenzia nadv\u00e4zuje na druh\u00fa dimenziu. Tu by sa mali presne <strong>vysvetli\u0165 opatrenia, ktor\u00e9 boli pr\u00e1ve prediskutovan\u00e9<\/strong>. Ak\u00e9 zmeny boli zaveden\u00e9 v ktor\u00fdch procesoch a pre\u010do ved\u00fa tieto zmeny k rie\u0161eniu probl\u00e9mu? Boli niektor\u00e9 procesy zaveden\u00e9 ako kontroln\u00fd mechanizmus, prebehli \u0161kolenia zamestnancov alebo do\u0161lo k organiza\u010dnej re\u0161trukturaliz\u00e1cii? V\u0161etky tieto veci by mali by\u0165 zahrnut\u00e9 v D3, aby ak\u010dn\u00fd pl\u00e1n Amazonu nebol zamietnut\u00fd.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589505-identifier\">D4: D\u00f4kaz \u00fa\u010dinnosti<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-360435-identifier\">To, \u010do bolo d\u00f4le\u017eit\u00e9 u\u017e v predch\u00e1dzaj\u00facich dimenzi\u00e1ch, plat\u00ed v D4 obzvl\u00e1\u0161\u0165: Amazon nechce v ak\u010dnom pl\u00e1ne \u010d\u00edta\u0165, \u017ee opatrenia vyrie\u0161ia probl\u00e9m, ale <strong>ako opatrenia to dosiahnu<\/strong>.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-89503-identifier\">Ak\u00e9 <strong>d\u00f4kazy<\/strong> musia by\u0165 v tomto oh\u013eade predlo\u017een\u00e9, je ve\u013emi individu\u00e1lne a z\u00e1vis\u00ed od problematiky a pr\u00edstupu k rie\u0161eniu. Ak bol napr\u00edklad dod\u00e1vate\u013e zmenen\u00fd, m\u00f4\u017eu sl\u00fa\u017ei\u0165 k\u00f3pie zml\u00fav o prevzat\u00ed ako d\u00f4kaz. V in\u00fdch pr\u00edpadoch m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 aj fotografie, reporty z hospod\u00e1rskej spr\u00e1vy alebo hodnotenia z\u00e1kazn\u00edkov, ktor\u00e9 preukazuj\u00fa, \u017ee od optimaliz\u00e1cie procesov sa tak\u00e9to probl\u00e9my u\u017e nevyskytli. V ka\u017edom pr\u00edpade je dobr\u00fd n\u00e1pad podlo\u017ei\u0165 tvrdenia d\u00e1tami a faktami.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-634549-identifier\">8D report<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-478462-identifier\">V porovnan\u00ed so 4D reportom je 8D report podrobnej\u0161\u00ed a popisuje okrem probl\u00e9mu a pr\u00edstupu k rie\u0161eniu aj <strong>n\u00e1jdenie rie\u0161enia<\/strong>. Preto je 8D report ako ak\u010dn\u00fd pl\u00e1n pre Amazon vhodn\u00fd napr\u00edklad pre z\u00e1va\u017en\u00e9 poru\u0161enia, pri ktor\u00fdch neboli pozastaven\u00e9 len jednotliv\u00e9 produkty, ale cel\u00e9 predajcovsk\u00e9 \u00fa\u010dty.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-123740-identifier\">R\u00f4zne dimenzie sa definuj\u00fa nasledovne:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-248613-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-756780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D1: Kto pracuje na rie\u0161en\u00ed probl\u00e9mu?<\/strong> Bolo vytvoren\u00e9 vlastn\u00e9 t\u00edm, bol poveren\u00fd extern\u00fd poskytovate\u013e slu\u017eieb alebo bola pou\u017eit\u00e1 softv\u00e9rov\u00e9 rie\u0161enie, ktor\u00e9ho kontaktn\u00e9 osoby m\u00f4\u017eu by\u0165 uveden\u00e9?<\/li><li class=\"theme-wp-block gb-responsive-739477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D2: Ak\u00fd je probl\u00e9m?<\/strong> Tento bod v podstate zodpoved\u00e1 prvej dimenzii 4D reportu.<\/li><li class=\"theme-wp-block gb-responsive-193756-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D3: Ak\u00e9 okam\u017eit\u00e9 opatrenia boli prijat\u00e9?<\/strong> Tu by mal by\u0165 poskytnut\u00fd len kr\u00e1tky preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch opatren\u00ed na rie\u0161enie probl\u00e9mu.<\/li><li class=\"theme-wp-block gb-responsive-437491-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D4: Ak\u00e1 bola pr\u00ed\u010dina chyby?<\/strong> T\u00e1to by mala by\u0165 op\u00edsan\u00e1 \u010do najobjekt\u00edvnej\u0161ie. Sem patr\u00ed aj n\u00e1jdenie chyby prostredn\u00edctvom testov, anal\u00fdz a podobne.<\/li><li class=\"theme-wp-block gb-responsive-200557-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D5: Ak\u00e9 pr\u00edstupy k rie\u0161eniu existuj\u00fa?<\/strong> V tomto bode by sa Amazon mal v ak\u010dnom pl\u00e1ne dozvedie\u0165, ak\u00e9 r\u00f4zne pr\u00edstupy k rie\u0161eniu boli diskutovan\u00e9 a ako tieto rie\u0161ia probl\u00e9m. Malo by sa tie\u017e zd\u00f4vodni\u0165, na z\u00e1klade ak\u00fdch krit\u00e9ri\u00ed sa rozhodlo pre jedno alebo druh\u00e9 rie\u0161enie.<\/li><li class=\"theme-wp-block gb-responsive-410993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D6: Ako boli opatrenia z D5 implementovan\u00e9?<\/strong> Tu ide o dokument\u00e1ciu zavedenia opatren\u00ed z D5.<\/li><li class=\"theme-wp-block gb-responsive-529292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D7: Ako opatrenia zabra\u0148uj\u00fa op\u00e4tovn\u00e9mu v\u00fdskytu probl\u00e9mu?<\/strong> V tejto dimenzii sa ukazuje, ako zaveden\u00e9 rie\u0161enia prispievaj\u00fa k prevencii ch\u00fdb.<\/li><li class=\"theme-wp-block gb-responsive-324487-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D8: \u010co sa t\u00edm nau\u010dil z anal\u00fdzy ch\u00fdb?<\/strong> V poslednej \u010dasti by sa malo urobi\u0165 ak\u00e9si zhrnutie a zobrazi\u0165 u\u010debn\u00e1 krivka. Tu je tie\u017e priestor na vysvetlenie, ako a pre\u010do sa v bud\u00facnosti tak\u00fdmto probl\u00e9mom vyhn\u00fa\u0165.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-520572-identifier\">Potrebujete pomoc pri ak\u010dnom pl\u00e1ne pre Amazon?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-48022-identifier\">Najm\u00e4 8D report, ale aj 4D report si vy\u017eaduj\u00fa vysok\u00fa mieru reflexie a iniciat\u00edvy. Nie v\u017edy je hne\u010f jasn\u00e9, ktor\u00e9 chyby v\u00f4bec viedli k tomu, \u017ee online gigant po\u017eaduje ak\u010dn\u00fd pl\u00e1n. Ak Amazon iba zablokoval jeden produkt, m\u00f4\u017eu sa predajcovia mo\u017eno v pokoji pusti\u0165 do h\u013eadania. Ak v\u0161ak ide o mnoho ASINov alebo predajn\u00e9 opr\u00e1vnenie, m\u00f4\u017ee existencia z\u00e1visie\u0165 od kvality ak\u010dn\u00e9ho pl\u00e1nu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-225030-identifier\">Av\u0161ak <strong>extern\u00e9 vytvorenie<\/strong> nie je lacn\u00e1 z\u00e1le\u017eitos\u0165. Poskytovatelia \u010dasto po\u017eaduj\u00fa <strong>trojcifern\u00e9 a\u017e \u0161tvorcifern\u00e9 sumy<\/strong>. Za to pon\u00fakaj\u00fa predov\u0161etk\u00fdm jedno: sk\u00fasenosti a znalosti, najm\u00e4 v komunik\u00e1cii s Amazonom. Rovnako ako mus\u00ed by\u0165 ka\u017ed\u00fd ak\u010dn\u00fd pl\u00e1n individu\u00e1lne vytvoren\u00fd, aj rozhodnutie pre alebo proti poskytovate\u013eovi slu\u017eieb je individu\u00e1lnym rozhodnut\u00edm a z\u00e1vis\u00ed od mnoh\u00fdch faktorov.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-998885-identifier\">D\u00f4le\u017eit\u00e9 vedie\u0165 je: <strong>Existuje mo\u017enos\u0165 opravy.<\/strong> Aj ke\u010f Amazon pozastavil predajcovsk\u00fd \u00fa\u010det, ak\u010dn\u00fd pl\u00e1n nemus\u00ed by\u0165 nevyhnutne schv\u00e1len\u00fd na prv\u00fdkr\u00e1t. Zvy\u010dajne predajcovia dostan\u00fa n\u00e1sledn\u00e9 ot\u00e1zky a pozn\u00e1mky, ktor\u00e9 aspekty ch\u00fdbaj\u00fa.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-359340-identifier\">Z\u00e1ver: Nie je to jednoduch\u00e1 \u00faloha!<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-696497-identifier\">Jedno je ist\u00e9: Ak Amazon po\u017eaduje ak\u010dn\u00fd pl\u00e1n, je to ve\u013ek\u00e1 prek\u00e1\u017eka pre predajcov na trhu a m\u00f4\u017ee to by\u0165 dokonca existen\u010dne ohrozuj\u00face. Inform\u00e1cie, ktor\u00e9 e-commerce gigant s\u00e1m poskytuje, nemusia nevyhnutne pom\u00f4c\u0165 pri vytv\u00e1ran\u00ed. Orient\u00e1ciu m\u00f4\u017ee poskytn\u00fa\u0165 4D report pri mal\u00fdch poru\u0161eniach a 8D report pri z\u00e1va\u017en\u00fdch probl\u00e9moch. Ale aj vtedy si vytvorenie vy\u017eaduje vysok\u00fa mieru sebareflexie od predajcov.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-66318-identifier\">Pre ak\u010dn\u00fd pl\u00e1n Amazonu neexistuje ani vzor ani nie\u010do podobn\u00e9, preto\u017ee pr\u00edpady, v ktor\u00fdch sa tento n\u00e1stroj na zabezpe\u010denie kvality pou\u017e\u00edva, s\u00fa pr\u00edli\u0161 r\u00f4znorod\u00e9. Alternat\u00edvou, najm\u00e4 pri existen\u010dne ohrozuj\u00facich deaktiv\u00e1ci\u00e1ch \u00fa\u010dtov, m\u00f4\u017eu by\u0165 extern\u00ed poskytovatelia slu\u017eieb. Tu je v\u0161ak potrebn\u00e9 pl\u00e1nova\u0165 n\u00e1klady v trojcifern\u00fdch a\u017e \u0161tvorcifern\u00fdch sum\u00e1ch.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-885231-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 zdroje v porad\u00ed obr\u00e1zkov: \u00a9 LIGHTFIELD STUDIOS \u2013 stock.adobe.com; \u00a9 Gajus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd predajca na trhu m\u00e1 obavy: zablokovanie svojho predajn\u00e9ho \u00fa\u010dtu na Amazone alebo pozastavenie predajn\u00e9ho opr\u00e1vnenia. V najlep\u0161om pr\u00edpade sa cez online platformu z\u00edska len mal\u00fd ved\u013eaj\u0161\u00ed pr\u00edjem; v najhor\u0161om pr\u00edpade sa zo d\u0148a na de\u0148 zr\u00fati najd\u00f4le\u017eitej\u0161\u00ed alebo dokonca jedin\u00fd zdroj pr\u00edjmu. Super-GAU. Dobr\u00e1 spr\u00e1va: Odobratie predajn\u00e9ho opr\u00e1vnenia nemus\u00ed by\u0165 kone\u010dn\u00e9. V mnoh\u00fdch pr\u00edpadoch<\/p>\n","protected":false},"author":3,"featured_media":1596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-227814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vytvorte ak\u010dn\u00fd pl\u00e1n pre Amazon [4-krokov\u00fd sprievodca]<\/title>\n<meta name=\"description\" content=\"V 4 krokoch k ak\u010dn\u00e9mu pl\u00e1nu pre Amazon: Ako \u00faspe\u0161ne odblokova\u0165 svoj predajcovsk\u00fd \u00fa\u010det na Amazone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-na-to-v-4-krokoch-k-dokonalemu-akcnemu-planu-pre-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vytvorte ak\u010dn\u00fd pl\u00e1n pre Amazon [4-krokov\u00fd sprievodca]\" \/>\n<meta property=\"og:description\" content=\"V 4 krokoch k ak\u010dn\u00e9mu pl\u00e1nu pre Amazon: Ako \u00faspe\u0161ne odblokova\u0165 svoj predajcovsk\u00fd \u00fa\u010det na Amazone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-na-to-v-4-krokoch-k-dokonalemu-akcnemu-planu-pre-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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