{"id":227841,"date":"2020-04-16T03:17:00","date_gmt":"2020-04-16T03:17:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/je-to-vsetko-len-ukradnute-eo-eo-politiky-amazonu-na-ochranu-dusevneho-vlastnictva\/"},"modified":"2020-04-16T03:17:00","modified_gmt":"2020-04-16T03:17:00","slug":"je-to-vsetko-len-ukradnute-eo-eo-politiky-amazonu-na-ochranu-dusevneho-vlastnictva","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/je-to-vsetko-len-ukradnute-eo-eo-politiky-amazonu-na-ochranu-dusevneho-vlastnictva\/","title":{"rendered":"&#8220;Je to v\u0161etko len ukradnut\u00e9, eo, eo&#8221;? Politiky Amazonu na ochranu du\u0161evn\u00e9ho vlastn\u00edctva"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-704574-identifier\">Ako spievali u\u017e\u00a0<em>Die Prinzen<\/em>? \u201eTo je v\u0161etko len ukradnut\u00e9 a ukradnut\u00e9, len vytiahnut\u00e9 a okradnut\u00e9. \/ Prep\u00e1\u010dte, to som si dovolil.\u201c \u010co v umen\u00ed a kult\u00fare mo\u017eno e\u0161te prejde ako intertextu\u00e1lny odkaz, m\u00f4\u017ee ma\u0165 pre podnikate\u013eov a obchodn\u00edkov \u010falekosiahle n\u00e1sledky: plagi\u00e1ty, falzifik\u00e1ty, neopr\u00e1vnen\u00e9 pou\u017e\u00edvanie zna\u010diek a tak\u00e9to veci nie s\u00fa \u017eiadny priestupok. V vlastnom online obchode sa potom do po\u0161tovej schr\u00e1nky dostan\u00fa vyhl\u00e1senia o zdr\u017ean\u00ed. Ale aj Amazon m\u00e1 smernice na predch\u00e1dzanie zneu\u017e\u00edvaniu du\u0161evn\u00e9ho vlastn\u00edctva.<\/p><p class=\"theme-wp-block gb-responsive-484515-identifier\">V najhor\u0161om pr\u00edpade hroz\u00ed obchodn\u00edkom \u00fapln\u00e9 zablokovanie alebo deaktiv\u00e1cia ich predajn\u00e9ho \u00fa\u010dtu, resp. od\u0148atie predajn\u00e9ho opr\u00e1vnenia so v\u0161etk\u00fdmi hospod\u00e1rskymi n\u00e1sledkami, ktor\u00e9 to m\u00f4\u017ee ma\u0165. V\u0161eobecn\u00fd v\u00fdkon predajcu je potom irelevantn\u00fd, bez oh\u013eadu na to, ak\u00fd dobr\u00fd m\u00f4\u017ee by\u0165 a ak\u00e1 n\u00edzka je napr\u00edklad miera zru\u0161en\u00ed alebo po\u010det oneskoren\u00fdch dod\u00e1vok. Preto by si obchodn\u00edci mali d\u00f4kladne d\u00e1va\u0165 pozor, aby neporu\u0161ovali pr\u00e1va du\u0161evn\u00e9ho vlastn\u00edctva. Pr\u00e1ve Nemecko a Eur\u00f3pska \u00fania maj\u00fa porovnate\u013ene pr\u00edsne ochrann\u00e9 pr\u00e1va \u2013 na ktor\u00e9 by sa mal ka\u017ed\u00fd obchodn\u00edk nevyhnutne dr\u017ea\u0165, aby sa nemusel ob\u00e1va\u0165 \u010falekosiahlych pr\u00e1vnych n\u00e1sledkov.<\/p><p class=\"theme-wp-block gb-responsive-684084-identifier\">Tento pr\u00edspevok sa v\u0161ak nezaober\u00e1 n\u00e1rodn\u00fdmi alebo medzin\u00e1rodn\u00fdmi pr\u00e1vnymi predpismi, ale v\u00fdslovne s <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/je-to-vsetko-len-ukradnute-eo-eo-politiky-amazonu-na-ochranu-dusevneho-vlastnictva\/\">smernicami Amazonu<\/a> t\u00fdkaj\u00facimi sa du\u0161evn\u00e9ho vlastn\u00edctva, pr\u00e1v zna\u010diek a pir\u00e1tstva produktov.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-225107-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\">Pr\u00e1vne poradenstvo m\u00f4\u017ee v\u017edy poskytn\u00fa\u0165 iba <strong>odborn\u00fd pr\u00e1vnik<\/strong>! V pr\u00edpade pochybnost\u00ed sa ur\u010dite obr\u00e1\u0165te na tak\u00e9ho.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-248329-identifier\" id=\"tab-con-6\">Pre\u010do je Amazon d\u00f4le\u017eit\u00e9 chr\u00e1ni\u0165 du\u0161evn\u00e9 vlastn\u00edctvo?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-340576-identifier\"><img decoding=\"async\" width=\"844\" height=\"357\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg\" alt=\"\u010co e\u0161te Amazon rie\u0161i v smernici o du\u0161evnom vlastn\u00edctve okrem autorsk\u00e9ho pr\u00e1va?\" class=\"wp-image-1697\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-407x172.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-768x325.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-98604-identifier\">Amazon s\u00e1m vystupuje v dvoch funkci\u00e1ch: Po prv\u00e9 ako predajca (vlastn\u00fdch) tovarov, po druh\u00e9 ako platforma, ktor\u00e1 op\u00e4\u0165 umo\u017e\u0148uje tret\u00edm stran\u00e1m obchodova\u0165 s produktmi. Ako predajca sa mus\u00ed Amazon samozrejme tie\u017e riadi\u0165 pr\u00edslu\u0161n\u00fdm n\u00e1rodn\u00fdm autorsk\u00fdm pr\u00e1vom. Nemohlo by by\u0165 online obrovi ako platforme jedno, ak obchodn\u00edk poru\u0161\u00ed autorsk\u00e9 pr\u00e1vo?<\/p><p class=\"theme-wp-block gb-responsive-386285-identifier\">Skuto\u010dne nie je jasn\u00e9, do akej miery sa dodr\u017eiavanie\u00a0<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">smern\u00edc Amazonu o du\u0161evnom vlastn\u00edctve<\/a>\u00a0kontroluje a presadzuje z vlastnej iniciat\u00edvy. Pr\u00e1ve eur\u00f3pski obchodn\u00edci maj\u00fa \u010dasto dojem, \u017ee proti falzifik\u00e1tom zna\u010dkov\u00fdch produktov alebo in\u00e9mu zneu\u017e\u00edvaniu autorsk\u00e9ho pr\u00e1va sa nezasahuje dostato\u010dne \u010dasto, napr\u00edklad pri pochybnych ponuk\u00e1ch z \u00e1zijsk\u00e9ho regi\u00f3nu. <\/p><p class=\"theme-wp-block gb-responsive-447430-identifier\">Skuto\u010dnos\u0165ou v\u0161ak je aj to, \u017ee Amazon s\u00e1m m\u00e1 opr\u00e1vnen\u00fd z\u00e1ujem na tom, aby sa autorsk\u00e9 pr\u00e1vo na trhoch dodr\u017eiavalo a aby bola zaru\u010den\u00e1 pravos\u0165 \u010dl\u00e1nkov. Preto\u017ee n\u00e1rok koncernu je v\u017edy pon\u00faka\u0165 dokonal\u00fa z\u00e1kazn\u00edcku cestu \u2013 ak z\u00e1kazn\u00edk dostane namiesto origin\u00e1lneho produktu falzifik\u00e1t, vedie to k frustr\u00e1cii a sklamaniu, \u010do zase podporuje vr\u00e1tenie tovaru a po\u017eiadavky na vr\u00e1tenie platieb. Okrem toho tak\u00fdto z\u00e1kazn\u00edk si nabud\u00face mo\u017eno objedn\u00e1 u konkurencie, \u010d\u00edm e-commerce gigant prich\u00e1dza o pr\u00edjmy, aspo\u0148 vo forme poplatkov za predaj. Pri tom je jedno, \u010di ide o\u00a0<a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/private-label-oder-handelsware\/\" target=\"_blank\" rel=\"noreferrer noopener\">obchodn\u00fd tovar alebo priv\u00e1tne zna\u010dky<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-631120-identifier\">\u010eal\u0161\u00edm efektom je, \u017ee sa skuto\u010dn\u00ed vlastn\u00edci pr\u00e1v tie\u017e sna\u017eia zabr\u00e1ni\u0165 poru\u0161ovaniu svojich pr\u00e1v na zna\u010dku. Nielen\u017ee m\u00f4\u017eu vlastn\u00edci zna\u010diek priamo nahl\u00e1si\u0165 poru\u0161enie svojho autorsk\u00e9ho pr\u00e1va, ale tie\u017e kontaktuj\u00fa Amazon, aby presadili smernice na ochranu du\u0161evn\u00e9ho vlastn\u00edctva a odstr\u00e1nili zneu\u017e\u00edvaj\u00face ponuky ako falzifik\u00e1ty.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-399263-identifier\" id=\"tab-con-7\">\u010co je du\u0161evn\u00e9 vlastn\u00edctvo na Amazone?<\/h2><p class=\"theme-wp-block gb-responsive-528381-identifier\">Z\u00e1kladne s\u00fa online obor a pr\u00edpadn\u00ed obchodn\u00edci viazan\u00ed platn\u00fdmi z\u00e1konmi pr\u00edslu\u0161nej krajiny alebo hospod\u00e1rskeho priestoru, v ktorom sa tovar pon\u00faka na predaj. Obchodn\u00edk, ktor\u00fd pred\u00e1va na nemeckom trhu, mus\u00ed teda pozna\u0165 a dodr\u017eiava\u0165 nemeck\u00fa pr\u00e1vnu situ\u00e1ciu. Pri \u010dlenoch Eur\u00f3pskej \u00fanie alebo Eur\u00f3pskeho hospod\u00e1rskeho priestoru (EHP), kam patr\u00ed aj Island, N\u00f3rsko a Lichten\u0161tajnsko, zohr\u00e1va tie\u017e \u00falohu eur\u00f3pske pr\u00e1vo.<\/p><p class=\"theme-wp-block gb-responsive-907058-identifier\">Na to sa orientuj\u00fa aj smernice Amazonu na ochranu du\u0161evn\u00e9ho vlastn\u00edctva. Rozhoduj\u00face je v\u017edy platn\u00e9 autorsk\u00e9 pr\u00e1vo a s\u00favisiace pr\u00e1vne predpisy, ako napr\u00edklad patentov\u00e9 pr\u00e1vo. Amazon rozde\u013euje svoje smernice do r\u00f4znych sekci\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809499-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-853094-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">autorsk\u00e9 pr\u00e1vo,<\/li><li class=\"theme-wp-block gb-responsive-375698-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">zna\u010dka,<\/li><li class=\"theme-wp-block gb-responsive-101426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">patent,<\/li><li class=\"theme-wp-block gb-responsive-33611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">u\u017eitkov\u00fd vzor,<\/li><li class=\"theme-wp-block gb-responsive-185533-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">paraleln\u00fd import a<\/li><li class=\"theme-wp-block gb-responsive-600226-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">dizajn<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-777705-identifier\">V nasleduj\u00facom sa podrobne pozrieme na oblasti a objasn\u00edme, ak\u00e9 d\u00f4sledky maj\u00fa smernice Amazonu t\u00fdkaj\u00face sa du\u0161evn\u00e9ho vlastn\u00edctva pre v\u00e1s ako obchodn\u00edka a \u010do m\u00f4\u017eete urobi\u0165, ak ste obvinen\u00ed z poru\u0161enia t\u00fdchto smern\u00edc.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-209194-identifier\" id=\"tab-con-8\">Autorsk\u00e9 pr\u00e1vo na Amazone<\/h3><div class=\"wp-block-image is-style-default gb-responsive-744012-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg\" alt=\"\u010co znamen\u00e1 na Amazone \u201edu\u0161evn\u00e9 vlastn\u00edctvo\u201c? Preda\u0165 sa to ur\u010dite ned\u00e1.\" class=\"wp-image-1719\" style=\"width:500px;height:333px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-584341-identifier\">Charakteristick\u00e9 pre autorsk\u00e9 pr\u00e1vo je, \u017ee na to nie je potrebn\u00e1 \u017eiadna form\u00e1lna registr\u00e1cia alebo podobn\u00e1 aktivita zo strany vlastn\u00edka pr\u00e1v \u2013 na rozdiel napr\u00edklad od patentov\u00e9ho pr\u00e1va. Vo v\u0161eobecnosti dr\u017e\u00ed autor diela, ako je obraz alebo rom\u00e1n, autorsk\u00e9 pr\u00e1va k nemu; ten potom vlastn\u00ed v\u00fdhradn\u00e9 pr\u00e1va na vyu\u017eitie.<\/p><p class=\"theme-wp-block gb-responsive-243349-identifier\">Autorsk\u00e9 pr\u00e1vo sa vz\u0165ahuje na diela literat\u00fary, vedy a umenia (\u00a7 2 UrhG), v niektor\u00fdch \u0161t\u00e1toch E\u00da v\u0161ak aj na priemyseln\u00e9 vzory a dizajny (m. i. v Nemecku). Je preto zak\u00e1zan\u00e9 pred\u00e1va\u0165 neautorizovan\u00e9 k\u00f3pie, pou\u017e\u00edva\u0165 chr\u00e1nen\u00e9 origin\u00e1lne diela bez povolenia alebo tak\u00e9to tovary dov\u00e1\u017ea\u0165 do EHP.<\/p><p class=\"theme-wp-block gb-responsive-894893-identifier\">Preto je\u00a0smernica Amazonu na ochranu du\u0161evn\u00e9ho vlastn\u00edctva\u00a0<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\">takisto relevantn\u00e1 pre\u00a0<strong>produktov\u00e9 obr\u00e1zky<\/strong><\/a>, ktor\u00e9 m\u00f4\u017eu by\u0165 tie\u017e chr\u00e1nen\u00e9 autorsk\u00fdm pr\u00e1vom. Aj ke\u010f s\u00fa predajcovia opr\u00e1vnen\u00ed pred\u00e1va\u0165 zna\u010dkov\u00fd produkt, neznamen\u00e1 to, \u017ee m\u00f4\u017eu na str\u00e1nke s podrobnos\u0165ami o produkte jednoducho zverejni\u0165 fotografie \u010dl\u00e1nkov in\u00fdch predajcov. Obr\u00e1zky, ktor\u00e9 vytvoril samotn\u00fd predajca, sa v\u0161ak m\u00f4\u017eu pou\u017e\u00edva\u0165, preto\u017ee k nim ako autor vlastn\u00ed potrebn\u00e9 pr\u00e1va.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-773022-identifier\" id=\"tab-con-9\">Ako m\u00e1m vedie\u0165, \u010di m\u00f4\u017eem pred\u00e1va\u0165 produkt pod\u013ea autorsk\u00e9ho pr\u00e1va?<\/h4><p class=\"theme-wp-block gb-responsive-314912-identifier\">Existuj\u00fa r\u00f4zne scen\u00e1re, ktor\u00e9 ved\u00fa k tomu, \u017ee obchodn\u00edci m\u00f4\u017eu pred\u00e1va\u0165 chr\u00e1nen\u00fd produkt \u2013 napr\u00edklad knihu. Tieto situ\u00e1cie osvet\u013euje Amazon aj v smerniciach o du\u0161evnom vlastn\u00edctve:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-125539-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-253948-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Predajca je autor. <\/strong>Vlastn\u00e9 dielo m\u00f4\u017ee samozrejme ka\u017ed\u00fd pred\u00e1va\u0165, ako sa mu p\u00e1\u010di.<\/li><li class=\"theme-wp-block gb-responsive-856822-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Autor alebo vlastn\u00edk pr\u00e1v povolil predaj.<\/strong> Obchodn\u00edci by si v\u0161ak mali d\u00e1va\u0165 pozor, aby to v pr\u00edpade pochybnost\u00ed mohli aj dok\u00e1za\u0165.<\/li><li class=\"theme-wp-block gb-responsive-773216-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Predaj je povolen\u00fd v r\u00e1mci z\u00e1sady vy\u010derpanosti.<\/strong> Pod\u013ea toho je \u201eop\u00e4tovn\u00fd predaj origin\u00e1lneho, pr\u00e1vne nadobudnut\u00e9ho fyzick\u00e9ho \u010dl\u00e1nku [&#8230;] bez povolenia vlastn\u00edka autorsk\u00fdch pr\u00e1v [povolen\u00fd]\u201c.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-535607-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-984673-identifier\"><strong>Pozor!<\/strong> Z\u00e1sada vy\u010derpanosti sa v Eur\u00f3pe vz\u0165ahuje na dov\u00e1\u017ean\u00e9 \u010dl\u00e1nky iba vtedy, ak boli predt\u00fdm <strong>pr\u00e1vne zaveden\u00e9 do EHP alebo tam predan\u00e9<\/strong>, to znamen\u00e1 prostredn\u00edctvom vlastn\u00edka pr\u00e1v alebo so s\u00fahlasom autorizovanej osoby. Obchodn\u00edci by si preto mali nevyhnutne <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/odborny-rozhovor-dobre-zdrojene-je-polovica-uspechu-tu-je-ako-sa-pripravit-na-krizu\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e1va\u0165 pozor na seri\u00f3znos\u0165 svojho zdroja<\/a>, aby zabr\u00e1nili paraleln\u00e9mu importu!<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-167546-identifier\" id=\"tab-con-10\">Pr\u00e1vo na ochranu zna\u010dky na Amazone<\/h3><div class=\"wp-block-image gb-responsive-369409-identifier\"><figure class=\"theme-wp-block alignright size-large\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg\" alt='Smernica Amazonu \u201eDu\u0161evn\u00e9 vlastn\u00edctvo\" sa zaober\u00e1 aj pr\u00e1vom na ochranu zna\u010dky.' class=\"wp-image-1724\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-797300-identifier\">Rovnako podrobne sa Amazon vo svojich smerniciach na ochranu du\u0161evn\u00e9ho vlastn\u00edctva zaober\u00e1 t\u00e9mou poru\u0161enia pr\u00e1v na ochranu zna\u010dky a v\u0161eobecne zna\u010dkami. Tieto s\u00fa vo v\u0161eobecnosti chr\u00e1nen\u00e9 a nem\u00f4\u017eu by\u0165 jednoducho pou\u017e\u00edvan\u00e9 in\u00fdmi.<\/p><p class=\"theme-wp-block gb-responsive-580713-identifier\">Na rozdiel od autorsk\u00e9ho pr\u00e1va musia by\u0165 zna\u010dky zvy\u010dajne registrovan\u00e9, aby boli chr\u00e1nen\u00e9 pred neautorizovan\u00fdm pou\u017eit\u00edm. V Nemecku je pr\u00edslu\u0161n\u00fdm org\u00e1nom\u00a0<a href=\"https:\/\/www.dpma.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DPMA<\/a>, na eur\u00f3pskej \u00farovni\u00a0<a href=\"https:\/\/euipo.europa.eu\/ohimportal\/de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EUIPO<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-333207-identifier\">D\u00f4le\u017eit\u00e9 vedie\u0165 je: <strong>Ochrana zna\u010dky je v\u017edy \u00fazemne obmedzen\u00e1.<\/strong> Kto si zaregistroval svoju zna\u010dku pri DPMA, nem\u00f4\u017ee o\u010dak\u00e1va\u0165, \u017ee bude m\u00f4c\u0165 kona\u0165 proti neautorizovan\u00e9mu pou\u017e\u00edvaniu aj v \u010c\u00edne. Ochrana sa vz\u0165ahuje na neopr\u00e1vnen\u00e9 pou\u017eitie zna\u010dky, najm\u00e4 ak t\u00fdm doch\u00e1dza k oklamaniu z\u00e1kazn\u00edkov, napr\u00edklad pokia\u013e ide o to, kto pon\u00faka tovary alebo kto s nimi s\u00favis\u00ed.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-962357-identifier\" id=\"tab-con-11\">Zna\u010dky m\u00f4\u017eu by\u0165 obchodovan\u00e9 za ur\u010dit\u00fdch podmienok<\/h4><p class=\"theme-wp-block gb-responsive-678166-identifier\">Aj registrovan\u00e9, chr\u00e1nen\u00e9 zna\u010dkov\u00e9 produkty m\u00f4\u017eu by\u0165 obchodovan\u00e9 tret\u00edmi stranami \u2013 ak s\u00fa splnen\u00e9 ur\u010dit\u00e9 po\u017eiadavky. Na druhej strane m\u00f4\u017ee vlastn\u00edk zna\u010dky zak\u00e1za\u0165 pou\u017e\u00edvanie svojej zna\u010dky. Smernice Amazonu na ochranu du\u0161evn\u00e9ho vlastn\u00edctva poznaj\u00fa v tomto smere r\u00f4zne pr\u00edpady:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853370-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-669340-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tovar je <strong>identick\u00fd<\/strong> s t\u00fdm, pre ktor\u00fd si vlastn\u00edk zna\u010dky zaregistroval svoju zna\u010dku.<\/li><li class=\"theme-wp-block gb-responsive-200243-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tovar m\u00e1 <strong>ve\u013ek\u00fa podobnos\u0165<\/strong> s t\u00fdm, pre ktor\u00fd si vlastn\u00edk zna\u010dky zaregistroval svoju zna\u010dku.<\/li><li class=\"theme-wp-block gb-responsive-270403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pou\u017e\u00edvanie rovnakej alebo podobnej zna\u010dky predstavuje <strong>ne\u010destn\u00fd prospech<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-639912-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Rozli\u0161ovacie znaky alebo <strong>poves\u0165 zna\u010dky<\/strong> alebo vlastn\u00edka zna\u010dky s\u00fa nepr\u00edpustne naru\u0161en\u00e9.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-128047-identifier\">Dobr\u00fd spr\u00e1vu pre v\u0161etk\u00fdch obchodn\u00edkov na Amazone: <strong>To neznamen\u00e1, \u017ee zna\u010dkov\u00e9 produkty sa z\u00e1sadne nesm\u00fa pred\u00e1va\u0165.<\/strong> Kto sa riadi ur\u010dit\u00fdmi predpismi, m\u00f4\u017ee na Amazone pon\u00faka\u0165 zna\u010dkov\u00fd tovar, aj ke\u010f nie je vlastn\u00edkom zna\u010dky. Na to mus\u00ed \u00eds\u0165<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-955078-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-195770-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=201165970&amp;language=de_DE&amp;ref=efph_201165970_cont_201361070\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">obchodova\u0165 s origin\u00e1lnym tovarom<\/a>,<\/li><li class=\"theme-wp-block gb-responsive-878842-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ktor\u00e1 sa <strong>pon\u00faka pod zna\u010dkou<\/strong> v jej p\u00f4vodnom zmysle.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-243660-identifier\">Kto napr\u00edklad chce pred\u00e1va\u0165 batohy zna\u010dky Deuter, m\u00f4\u017ee to na Amazone robi\u0165 pod\u013ea smern\u00edc na ochranu du\u0161evn\u00e9ho vlastn\u00edctva, pokia\u013e s\u00fa tovary skuto\u010dne origin\u00e1lne batohy zna\u010dky Deuter a s\u00fa pon\u00fakan\u00e9 pod zna\u010dkou Deuter.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-272349-identifier\" id=\"tab-con-1\">Podobnos\u0165 versus kompatibilita<\/h4><p class=\"theme-wp-block gb-responsive-803929-identifier\">Rovnako je zvy\u010dajne povolen\u00e9 uv\u00e1dza\u0165 zna\u010dku, aby sa napr\u00edklad vyjadrila kompatibilita nezn\u00e1mkov\u00e9ho produktu. Kto pred\u00e1va obaly na mobiln\u00e9 telef\u00f3ny, m\u00f4\u017ee tak informova\u0165, \u017ee s\u00fa vhodn\u00e9 aj pre modely zna\u010diek Samsung, Apple alebo Huawei.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-140503-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\"><strong>Ale nie je povolen\u00e9 vytv\u00e1ra\u0165 podobnos\u0165!<\/strong> Aby sme zostali pri pr\u00edklade obalov na mobiln\u00e9 telef\u00f3ny: Je zak\u00e1zan\u00e9 p\u00edsa\u0165, \u017ee obal na mobil je tak\u00fd podobn\u00fd ako ten od Huawei alebo dokonca lep\u0161\u00ed ako ten od Samsung.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-922694-identifier\">Aby sa rozhodli, \u010di m\u00f4\u017ee by\u0165 produkt pred\u00e1van\u00fd na Amazone, mali by sa obchodn\u00edci op\u00fdta\u0165,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-490730-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-569322-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u010di tovary poch\u00e1dzaj\u00fa z <strong>seri\u00f3zneho zdroja<\/strong>, napr\u00edklad od zmluvn\u00e9ho predajcu.<\/li><li class=\"theme-wp-block gb-responsive-920686-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u010di existuj\u00fa <strong>d\u00f4kazy<\/strong>, ktor\u00e9 m\u00f4\u017eu preuk\u00e1za\u0165 originalitu (napr. fakt\u00fary).<\/li><li class=\"theme-wp-block gb-responsive-542374-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u010di by mohli by\u0165 inform\u00e1cie na str\u00e1nke s podrobnos\u0165ami o produkte na Amazone <strong>klamn\u00e9<\/strong> a opisova\u0165 nie podobnos\u0165, ale kompatibilitu.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-853348-identifier\" id=\"tab-con-14\">Patenty, u\u017eitkov\u00e9 vzory a dizajny<\/h3><p class=\"theme-wp-block gb-responsive-633115-identifier\">Okrem autorsk\u00e9ho a pr\u00e1va na ochranu zna\u010dky uv\u00e1dza Amazon vo svojich smern\u00edcach o du\u0161evnom vlastn\u00edctve aj patenty, u\u017eitkov\u00e9 vzory a dizajny. V\u0161etky tri formy ochrany s\u00fa, rovnako ako pr\u00e1va na ochranu zna\u010dky, \u00fazemne obmedzen\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-385634-identifier\">Obe prv\u00e9 sa vyzna\u010duj\u00fa t\u00fdm, \u017ee nechr\u00e1nia kreat\u00edvnu pr\u00e1cu, ale konkr\u00e9tny vyn\u00e1lez na ur\u010dit\u00fd \u010das. Vyn\u00e1lezca z\u00edskava prostredn\u00edctvom <strong>patentu<\/strong> pr\u00e1vo zak\u00e1za\u0165 v\u00fdrobu a pou\u017e\u00edvanie, predaj a tie\u017e dovoz. To ist\u00e9 plat\u00ed pre <strong>u\u017eitkov\u00e9 vzory<\/strong>, av\u0161ak prek\u00e1\u017eky na z\u00edskanie s\u00fa ni\u017e\u0161ie a pr\u00e1vna ochrana je menej rozsiahla.<\/p><p class=\"theme-wp-block gb-responsive-649436-identifier\">Jedno\u00a0<strong>n\u00e1vrh<\/strong>\u00a0sa v\u0161ak t\u00fdka iba vzh\u013eadu produktu. Existuje mo\u017enos\u0165 zaregistrova\u0165 n\u00e1vrh, \u010do poskytuje neobmedzen\u00fa ochranu. Ale aj nezaregistrovan\u00e9 n\u00e1vrhy m\u00f4\u017eu by\u0165 chr\u00e1nen\u00e9 na tri roky.<\/p><p class=\"theme-wp-block gb-responsive-726721-identifier\">Ak je produkt chr\u00e1nen\u00fd patentom alebo \u00fa\u017eitkov\u00fdm vzorom \u010di n\u00e1vrhom, m\u00f4\u017ee by\u0165 predaj na Amazone zak\u00e1zan\u00fd, ak predajca nem\u00e1 pr\u00edslu\u0161n\u00e9 pr\u00e1va. Predt\u00fdm, ako sa ponuka zverejn\u00ed, by malo by\u0165 vyl\u00fa\u010den\u00e9, \u017ee ide o \u201ekr\u00e1de\u017e\u201c du\u0161evn\u00e9ho vlastn\u00edctva.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-360858-identifier\" id=\"tab-con-2\">Ak\u00e9 n\u00e1sledky m\u00f4\u017ee ma\u0165 poru\u0161enie smern\u00edc?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-6392-identifier\"><img decoding=\"async\" width=\"844\" height=\"425\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg\" alt=\"Ako chr\u00e1ni\u0165 svoje du\u0161evn\u00e9 vlastn\u00edctvo na Amazone?\" class=\"wp-image-2148\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-407x205.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-768x387.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-699340-identifier\">Ak pred\u00e1vate produkty, ktor\u00e9 s\u00fa z\u00e1konne osobitne chr\u00e1nen\u00e9, bez povolenia, m\u00f4\u017ee to ma\u0165 pre v\u00e1s zna\u010dn\u00e9 n\u00e1sledky. Na jednej strane m\u00f4\u017eu vznikn\u00fa\u0165 pr\u00e1vne probl\u00e9my \u2013 od jednoduch\u00fdch upozornen\u00ed a\u017e po vysok\u00e9 n\u00e1roky na n\u00e1hradu \u0161kody a trestn\u00e9 sankcie. Na druhej strane aj Amazon s\u00e1m uplat\u0148uje svoje smernice na ochranu du\u0161evn\u00e9ho vlastn\u00edctva na trhu.<\/p><p class=\"theme-wp-block gb-responsive-606434-identifier\">Ak Amazon dostane upozornenie, \u017ee ponuka predstavuje poru\u0161enie smern\u00edc alebo platn\u00fdch z\u00e1konov, <strong>t\u00fato ponuku zvy\u010dajne odstr\u00e1ni<\/strong>\u00a0a predajcovi po\u0161le e-mailom <strong>upozornenie<\/strong>. Pri viacer\u00fdch poru\u0161eniach to m\u00f4\u017eu by\u0165 aj viacer\u00e9 upozornenia.<\/p><p class=\"theme-wp-block gb-responsive-319327-identifier\">Okrem toho si e-commerce gigant vyhradzuje pr\u00e1vo <strong>zlikvidova\u0165 pr\u00edslu\u0161n\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA tovar<\/a> vo svojich skladoch<\/strong>\u00a0\u2013 samozrejme na n\u00e1klady dotknut\u00e9ho predajcu \u2013 a pr\u00edpadne <strong>pozastavi\u0165 predajcov \u00fa\u010det<\/strong>. Platba predajcu od Amazonu bude navy\u0161e zadr\u017ean\u00e1, k\u00fdm z\u00e1kazn\u00edk nedostane objednan\u00fd origin\u00e1lny tovar.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-716878-identifier\" id=\"tab-con-3\">Podanie n\u00e1mietky \u2013 Predlo\u017eenie d\u00f4kazov<\/h3><p class=\"theme-wp-block gb-responsive-202948-identifier\">Ale aj <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/fba-fehler-kosten-geld\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon rob\u00ed chyby \u2013 v skladoch FBA<\/a>\u00a0rovnako ako napr\u00edklad prostredn\u00edctvom falo\u0161n\u00fdch s\u0165a\u017enost\u00ed od vlastn\u00edkov pr\u00e1v. Predajcovia, ktor\u00ed dostan\u00fa upozornenie, m\u00f4\u017eu na tento e-mail odpoveda\u0165 a poda\u0165 n\u00e1mietku, napr\u00edklad ak tento produkt nikdy nepred\u00e1vali alebo s\u00fa opr\u00e1vnen\u00ed pred\u00e1va\u0165 tovar.<\/p><p class=\"theme-wp-block gb-responsive-142217-identifier\">V smerniciach Amazonu na ochranu du\u0161evn\u00e9ho vlastn\u00edctva v\u0161ak koncern upozor\u0148uje, \u017ee v takom pr\u00edpade <strong>d\u00f4kazy<\/strong>\u00a0s\u00fa potrebn\u00e9: \u201eAk sa domnievate, \u017ee do\u0161lo k chybe pri odstr\u00e1nen\u00ed va\u0161ich produktov\u00fdch pon\u00fak z d\u00f4vodu poru\u0161enia autorsk\u00fdch pr\u00e1v vo\u010di vlastn\u00edkom pr\u00e1v alebo Amazonu, odpovedzte na e-mail s upozornen\u00edm a uve\u010fte konkr\u00e9tne d\u00f4vody, pre\u010do sa domnievate, \u017ee do\u0161lo k chybe. Poskytnite, ak je to mo\u017en\u00e9, fakt\u00faru alebo \u010d\u00edslo objedn\u00e1vky, ktor\u00e9 dokazuje pravos\u0165 produktu.\u201c<\/p><p class=\"theme-wp-block gb-responsive-730098-identifier\">In\u00e1 mo\u017enos\u0165 je <strong>kontaktova\u0165 p\u00f4vodn\u00e9ho vlastn\u00edka pr\u00e1v<\/strong>\u00a0a po\u017eiada\u0165 ho, aby stiahol s\u0165a\u017enos\u0165.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-61690-identifier\" id=\"tab-con-12\">Pozastavenie \u00fa\u010dtu: Vypracovanie ak\u010dn\u00e9ho pl\u00e1nu<\/h3><p class=\"theme-wp-block gb-responsive-640010-identifier\">Situ\u00e1cia sa s\u0165a\u017euje, ak s\u00fa u\u017e \u00fa\u010dty predajcu postihnut\u00e9 deaktiv\u00e1ciou. V tak\u00fdchto pr\u00edpadoch Amazon zvy\u010dajne po\u017eaduje tzv. <strong>ak\u010dn\u00fd pl\u00e1n<\/strong>\u00a0predajcu, ktor\u00fd mus\u00ed obsahova\u0165 r\u00f4zne inform\u00e1cie. K tomu Amazon vo svojich smernic\u00e1ch na ochranu du\u0161evn\u00e9ho vlastn\u00edctva uv\u00e1dza, \u017ee chce vedie\u0165 d\u00f4vody neleg\u00e1lneho predaja, ako aj ak\u00e9 kroky predajca podnik\u00e1, aby v bud\u00facnosti zabr\u00e1nil takejto pr\u00e1vnej poru\u0161eniu.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-454168-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-189391-identifier\">Ak\u010dn\u00fd pl\u00e1n je ob\u013e\u00faben\u00fdm prostriedkom Amazonu, ktor\u00fd sa pou\u017e\u00edva aj v mnoh\u00fdch in\u00fdch pr\u00edpadoch poru\u0161enia pravidiel na online trhoch zo strany koncernu. Dotknut\u00ed predajcovia by nemali podce\u0148ova\u0165 jeho vypracovanie. Komunik\u00e1cia s Amazonom je st\u00e1le n\u00e1ro\u010dn\u00e1 a rie\u0161enia s\u00fa online gigantu ur\u010dite milej\u0161ie ako ospravedlnenia. Pr\u00edpadne stoj\u00ed za \u00favahu obr\u00e1ti\u0165 sa na profesion\u00e1la, ako je napr\u00edklad \u0161peci\u00e1lna agent\u00fara. Viac inform\u00e1ci\u00ed z\u00edskate v na\u0161om <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-na-to-v-4-krokoch-k-dokonalemu-akcnemu-planu-pre-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1vode: Ako vytvori\u0165 ak\u010dn\u00fd pl\u00e1n pre Amazon?<\/a><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-206029-identifier\">Podrobn\u00e9 inform\u00e1cie o vynucovan\u00ed smern\u00edc Amazonu na ochranu du\u0161evn\u00e9ho vlastn\u00edctva n\u00e1jdu dotknut\u00ed aj na <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201361070&amp;language=de-DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pomocn\u00fdch str\u00e1nkach v Seller Central<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-489609-identifier\" id=\"tab-con-13\">Z\u00e1ver: Ochrann\u00e9 pr\u00e1va by sa mali nevyhnutne dodr\u017eiava\u0165!<\/h2><p class=\"theme-wp-block gb-responsive-845388-identifier\">Ako sme videli, poru\u0161enie smern\u00edc Amazonu na ochranu du\u0161evn\u00e9ho vlastn\u00edctva m\u00f4\u017ee ma\u0165 v\u00e1\u017ene n\u00e1sledky. E-commerce gigant nielen\u017ee rozosiela upozornenia, ale aj produktov\u00e9 ponuky s\u00fa odstra\u0148ovan\u00e9, FBA polo\u017eky s\u00fa likvidovan\u00e9 a v extr\u00e9mnych pr\u00edpadoch m\u00f4\u017ee by\u0165 predajcovi neodvolate\u013ene odobrat\u00e9 pr\u00e1vo na predaj. Pri tom u\u017e nehr\u00e1 rolu celkov\u00fd v\u00fdkon predajcu, bez oh\u013eadu na to, ak\u00fd dobr\u00fd m\u00f4\u017ee by\u0165 a ak\u00e1 n\u00edzka m\u00f4\u017ee by\u0165 napr\u00edklad miera zru\u0161en\u00ed alebo po\u010det oneskoren\u00fdch dod\u00e1vok. Predov\u0161etk\u00fdm pre predajcov, ktor\u00ed dosahuj\u00fa svoj obrat hlavne cez Amazon, je pozastavenie \u00fa\u010dtu katastrofou.<\/p><p class=\"theme-wp-block gb-responsive-360441-identifier\">Aj mimo Amazonu m\u00f4\u017ee poru\u0161enie autorsk\u00fdch alebo aj ochrann\u00fdch pr\u00e1v st\u00e1\u0165 ve\u013ea pe\u0148az\u00ed a nervov, napr\u00edklad vo forme upozornen\u00ed. Predajcovia sa tomu m\u00f4\u017eu vyhn\u00fa\u0165 prostredn\u00edctvom <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-tipov-ako-zacat-s-dobrym-prieskumom-produktov-pre-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00f4kladn\u00e9ho prieskumu produktov<\/a>\u00a0a presn\u00e9ho formulovania na pr\u00edslu\u0161nej str\u00e1nke s detailmi produktu. V pr\u00edpade pochybnost\u00ed je v\u0161ak v\u017edy odpor\u00fa\u010dan\u00e9 zapoji\u0165 pr\u00e1vnika.<\/p><p class=\"theme-wp-block gb-responsive-788799-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 peshkov \u2013 stock.adobe.com \/ \u00a9 tiero \u2013 stock.adobe.com \/ \u00a9 \u0100nanda \u2013 stock.adobe.com \/ \u00a9 REDPIXEL \u2013 stock.adobe.com \/ \u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Ako spievali u\u017e\u00a0Die Prinzen? \u201eTo je v\u0161etko len ukradnut\u00e9 a ukradnut\u00e9, len vytiahnut\u00e9 a okradnut\u00e9. \/ Prep\u00e1\u010dte, to som si dovolil.\u201c \u010co v umen\u00ed a kult\u00fare mo\u017eno e\u0161te prejde ako intertextu\u00e1lny odkaz, m\u00f4\u017ee ma\u0165 pre podnikate\u013eov a obchodn\u00edkov \u010falekosiahle n\u00e1sledky: plagi\u00e1ty, falzifik\u00e1ty, neopr\u00e1vnen\u00e9 pou\u017e\u00edvanie zna\u010diek a tak\u00e9to veci nie s\u00fa \u017eiadny priestupok. V vlastnom online<\/p>\n","protected":false},"author":3,"featured_media":1693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-227841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon: Odobran\u00e9 predajn\u00e9 pr\u00e1va?<\/title>\n<meta name=\"description\" content=\"Amazon Marketplace: Odobran\u00e9 predajn\u00e9 pr\u00e1va? 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