{"id":227850,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nova-nalepka-amazon-produkty-s-vysokymi-mierami-vratenia-by-mohli-coskoro-dostat-oznacenie\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"nova-nalepka-amazon-produkty-s-vysokymi-mierami-vratenia-by-mohli-coskoro-dostat-oznacenie","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/nova-nalepka-amazon-produkty-s-vysokymi-mierami-vratenia-by-mohli-coskoro-dostat-oznacenie\/","title":{"rendered":"Nov\u00e1 n\u00e1lepka Amazon? Produkty s vysok\u00fdmi mierami vr\u00e1tenia by mohli \u010doskoro dosta\u0165 ozna\u010denie"},"content":{"rendered":"

Amazon zav\u00e1dza nov\u00e9 n\u00e1lepky, ktor\u00e9 maj\u00fa odradi\u0165 z\u00e1kazn\u00edkov od n\u00e1kupu produktu<\/p>

Please what?<\/p>

Nov\u00e9 ozna\u010denie m\u00e1 by\u0165 zobrazen\u00e9 na str\u00e1nkach s podrobnos\u0165ami o produktoch, ktor\u00e9 sa vracaj\u00fa nadpriemerne \u010dasto, a m\u00e1 z\u00e1kazn\u00edkov upozorni\u0165 na t\u00fato skuto\u010dnos\u0165. O tom informuje theinformation.com<\/a>. V s\u00fa\u010dasnosti je ozna\u010denie dostupn\u00e9 iba v USA a e\u0161te nebolo \u0161iroko zaveden\u00e9. Av\u0161ak to, \u010do Amazon zav\u00e1dza v USA, zvy\u010dajne prich\u00e1dza aj na nemeck\u00fd trh.<\/p>

Ozna\u010denie m\u00e1 zabezpe\u010di\u0165 informovan\u00e9 rozhodovanie pri n\u00e1kupe<\/h2>

Iniciat\u00edva nie je kampa\u0148ou na zni\u010denie podnikania predajcov, ale m\u00e1 za cie\u013e zn\u00ed\u017ei\u0165 mieru vr\u00e1tenia produktov, ktor\u00e9 sa \u010dasto vracaj\u00fa. Najm\u00e4 v sektore elektronick\u00e9ho obchodu s\u00fa vr\u00e1tenia ve\u013ek\u00fdm probl\u00e9mom \u2013 nielen pre \u017eivotn\u00e9 prostredie a udr\u017eate\u013enos\u0165, ale aj pre predajcov. V s\u00fa\u010dasnosti je v Nemecku vr\u00e1ten\u00fdch jedno z ka\u017ed\u00fdch \u0161tyroch bal\u00edkov, v kateg\u00f3ri\u00e1ch ako oble\u010denie alebo obuv dokonca viac ako jedno z dvoch.<\/p>

Nov\u00e9 ozna\u010denie m\u00e1 zjavne sl\u00fa\u017ei\u0165 dvom \u00fa\u010delom:<\/p>

  1. Z\u00e1kazn\u00edci by mali by\u0165 povzbuden\u00ed, aby si d\u00f4kladne pre\u0161tudovali str\u00e1nku produktu, pozreli sa na obr\u00e1zky, A+ obsah, recenzie at\u010f., a a\u017e potom sa rozhodli, \u010di chc\u00fa produkt zak\u00fapi\u0165 alebo nie.<\/li>
  2. Predajcovia by mali by\u0165 povzbuden\u00ed, aby navrhli svoje str\u00e1nky produktov tak, aby z\u00e1kazn\u00edci mohli urobi\u0165 informovan\u00e9 rozhodnutie pri n\u00e1kupe.<\/li><\/ol><\/div>

    Namiesto toho, aby sa vr\u00e1tenia samotn\u00e9 spoplatnili a t\u00fdm odradili z\u00e1kazn\u00edkov, sa spolo\u010dnos\u0165 teraz sna\u017e\u00ed rie\u0161i\u0165 probl\u00e9m e\u0161te pred rozhodnut\u00edm o n\u00e1kupe. Pre predajcov m\u00f4\u017ee by\u0165 nov\u00e9 ozna\u010denie s\u00fa\u010dasne prekliat\u00edm aj po\u017eehnan\u00edm.<\/p>

    Dopad na predajcov Amazon<\/h3>

    Na jednej strane je n\u00edzka miera vr\u00e1tenia u\u017e faktorom pre algoritmus Amazon, pokia\u013e ide o hodnotenie a Buy Box<\/a>, a m\u00f4\u017ee by\u0165 tie\u017e ekonomicky prospe\u0161n\u00e1 pre predajcov. Okrem toho m\u00f4\u017ee ma\u0165 ozna\u010denie pr\u00edjemn\u00fd ved\u013eaj\u0161\u00ed \u00fa\u010dinok, \u017ee falo\u0161n\u00e9 recenzie a neinformuj\u00face popisy produktov od bezoh\u013eadn\u00fdch konkurentov predajcov str\u00e1caj\u00fa v\u00fdznam v konkuren\u010dnom prostred\u00ed.<\/p>

    Na druhej strane s\u00fa predajcovia s vysokou mierou vr\u00e1tenia pod tlakom \u2013 preto\u017ee ozna\u010denie pravdepodobne skuto\u010dne odrad\u00ed mnoh\u00fdch z\u00e1kazn\u00edkov od n\u00e1kupu. Nebolo by prekvapen\u00edm, keby sa nov\u00e9 ozna\u010denie sk\u00f4r \u010di nesk\u00f4r za\u010dlenilo ako faktor hodnotenia pri zobrazovan\u00ed v\u00fdsledkov vyh\u013ead\u00e1vania.<\/p>

    Ak\u00e9 \u00fa\u010dinky m\u00f4\u017eu predajcovia na trhu o\u010dak\u00e1va\u0165 od ozna\u010denia, preto do zna\u010dnej miery z\u00e1vis\u00ed od ich vlastnej situ\u00e1cie. Produkty s n\u00edzkou mierou vr\u00e1tenia by mohli z\u00edska\u0165; na druhej strane produkty s vysokou mierou vr\u00e1tenia by mohli pr\u00eds\u0165 o predaj. \u010co teda treba teraz urobi\u0165?<\/p>

    5 tipov na pr\u00edpravu na nov\u00fa n\u00e1lepku Amazon<\/h2>

    K\u013e\u00fa\u010dom k \u00faspechu je pravdepodobne zn\u00ed\u017ei\u0165 mieru vr\u00e1tenia<\/a>. Toho mo\u017eno dosiahnu\u0165 r\u00f4znymi opatreniami, ktor\u00e9 by mali by\u0165 prisp\u00f4soben\u00e9 situ\u00e1cii predajcu. Namiesto slep\u00e9ho optimalizovania a investovania ve\u013ea \u010dasu a pe\u0148az\u00ed by sa predajcovia mali najprv zisti\u0165, pre\u010do je ich miera vr\u00e1tenia vy\u0161\u0161ia ako u porovnate\u013en\u00fdch produktov. Nasleduj\u00face tipy m\u00f4\u017eu sl\u00fa\u017ei\u0165 ako usmernenia.<\/p>

    1. R\u00fdchlos\u0165 dodania<\/strong>: T\u00ed, ktor\u00ed nezasielaj\u00fa prostredn\u00edctvom Amazon FBA, ale vybudovali si vlastn\u00fa logistiku, by mali skontrolova\u0165, \u010di s\u00fa objedn\u00e1vky doru\u010dovan\u00e9 v\u010das. \u010c\u00edm dlh\u0161\u00ed je \u010das medzi zadan\u00edm objedn\u00e1vky a otvoren\u00edm bal\u00edka, t\u00fdm v\u00e4\u010d\u0161ia je pravdepodobnos\u0165, \u017ee z\u00e1kazn\u00edk vr\u00e1ti polo\u017eku \u2013 jednoducho preto, \u017ee nad\u0161enie a o\u010dak\u00e1vanie u\u017e klesli.<\/li>
    2. Balenie<\/strong>: Vr\u00e1tenia sa \u010dasto iniciuj\u00fa, preto\u017ee je produkt po\u0161koden\u00fd? Potom to m\u00f4\u017ee by\u0165 sp\u00f4soben\u00e9 balen\u00edm. Je polo\u017eka dostato\u010dne chr\u00e1nen\u00e1 pred otrasmi a n\u00e1razmi a pre\u017eije prepravn\u00fd proces bez po\u0161kodenia, alebo nie?<\/li>
    3. Obsah<\/strong> str\u00e1nky s podrobnos\u0165ami o produkte: Slab\u00e9 obr\u00e1zky, nepresn\u00fd popis produktu, \u017eiadny A+ obsah<\/a> \u2013 ak si kupuj\u00faci nem\u00f4\u017ee vytvori\u0165 realistick\u00fd dojem o produkte, je pre nich \u0165a\u017ek\u00e9 v\u00f4bec pos\u00fadi\u0165 polo\u017eku (\u010do ich odr\u00e1dza od n\u00e1kupu) alebo maj\u00fa falo\u0161n\u00fd dojem o polo\u017eke (a urobia nespr\u00e1vny n\u00e1kup). \u010c\u00edm lep\u0161ie z\u00e1kazn\u00edk vie, \u010do dost\u00e1va, t\u00fdm ni\u017e\u0161ia je zvy\u010dajne miera vr\u00e1tenia.<\/li>
    4. Kvalita<\/strong> produktu: Nespr\u00e1vne n\u00e1kupy sa st\u00e1vaj\u00fa, a to plat\u00ed aj pre predajcov. Ak sa uk\u00e1\u017ee, \u017ee polo\u017eka nesp\u013a\u0148a o\u010dak\u00e1vania z\u00e1kazn\u00edka v oblasti kvality, mali by tieto o\u010dak\u00e1vania zlep\u0161i\u0165 v spolupr\u00e1ci so svoj\u00edm v\u00fdrobcom alebo h\u013eada\u0165 alternat\u00edvy. To sa t\u00fdka nielen konkr\u00e9tnych defektov, ale aj pocitu, dizajnu at\u010f.<\/li>
    5. Anal\u00fdza<\/strong> vr\u00e1ten\u00ed: Predajca m\u00f4\u017ee kedyko\u013evek skontrolova\u0165 v spr\u00e1vach Amazon, ak\u00fd bol d\u00f4vod vr\u00e1tenia. V mnoh\u00fdch pr\u00edpadoch z\u00e1kazn\u00edci tie\u017e ve\u013emi konkr\u00e9tne uv\u00e1dzaj\u00fa d\u00f4vody na vr\u00e1tenie objedn\u00e1vky, napr\u00edklad konkr\u00e9tny defekt, nespr\u00e1vne mno\u017estvo, zav\u00e1dzaj\u00face obr\u00e1zky at\u010f. Nach\u00e1dza sa to v Seller Central pod Amazon Reports > Fulfilled by Amazon > “Fulfilled by Amazon” z\u00e1kazn\u00edcke vr\u00e1tenia.<\/li><\/ol><\/div>

      Z\u00e1ver: Informovan\u00e9 rozhodovanie pri n\u00e1kupe ako pr\u00edle\u017eitos\u0165<\/h2>

      Nov\u00e1 n\u00e1lepka Amazon m\u00f4\u017ee by\u0165 pr\u00edle\u017eitos\u0165ou pre profesion\u00e1lnych predajcov. Bezoh\u013eadn\u00ed konkurenti, ktor\u00ed kupuj\u00fa falo\u0161n\u00e9 recenzie alebo zap\u013a\u0148aj\u00fa svoje str\u00e1nky s podrobnos\u0165ami o produktoch zav\u00e1dzaj\u00facimi inform\u00e1ciami, sa stretn\u00fa s ur\u010dit\u00fdm odporom.<\/p>

      Navy\u0161e, zn\u00ed\u017eenie vlastnej miery vr\u00e1tenia<\/a> je rozumn\u00fd cie\u013e z r\u00f4znych d\u00f4vodov. Je v\u0161ak d\u00f4le\u017eit\u00e9 spr\u00e1vne nastavi\u0165 parametre a porovna\u0165 vlastn\u00e9 podnikanie s trhov\u00fdmi \u0161tandardmi na anal\u00fdzu.<\/p>

      Obr\u00e1zkov\u00e9 kredity: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon zav\u00e1dza nov\u00e9 n\u00e1lepky, ktor\u00e9 maj\u00fa odradi\u0165 z\u00e1kazn\u00edkov od n\u00e1kupu produktu Please what? Nov\u00e9 ozna\u010denie m\u00e1 by\u0165 zobrazen\u00e9 na str\u00e1nkach s podrobnos\u0165ami o produktoch, ktor\u00e9 sa vracaj\u00fa nadpriemerne \u010dasto, a m\u00e1 z\u00e1kazn\u00edkov upozorni\u0165 na t\u00fato skuto\u010dnos\u0165. O tom informuje theinformation.com. V s\u00fa\u010dasnosti je ozna\u010denie dostupn\u00e9 iba v USA a e\u0161te nebolo \u0161iroko zaveden\u00e9. Av\u0161ak to,<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482,1383],"tags":[],"class_list":["post-227850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone","category-tipy-a-triky"],"yoast_head":"\nT\u00e1to n\u00e1lepka Amazon ozna\u010duje \u010dasto vracan\u00e9 produkty.<\/title>\n<meta name=\"description\" content=\"N\u00e1lepka Amazon m\u00e1 umo\u017eni\u0165 informovan\u00e9 rozhodovanie pri n\u00e1kupe a ozna\u010duje \u010dasto vracan\u00e9 produkty. 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Tu je, ako sa predajcovia pripravuj\u00fa!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/nova-nalepka-amazon-produkty-s-vysokymi-mierami-vratenia-by-mohli-coskoro-dostat-oznacenie\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T14:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/nova-nalepka-amazon-produkty-s-vysokymi-mierami-vratenia-by-mohli-coskoro-dostat-oznacenie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/nova-nalepka-amazon-produkty-s-vysokymi-mierami-vratenia-by-mohli-coskoro-dostat-oznacenie\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Nov\u00e1 n\u00e1lepka Amazon? 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