{"id":227859,"date":"2020-11-10T08:20:00","date_gmt":"2020-11-10T08:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/co-je-specialne-na-sluzbe-amazon-fba-a-ake-skusenosti-maju-predajcovia-s-nou\/"},"modified":"2020-11-10T08:20:00","modified_gmt":"2020-11-10T08:20:00","slug":"co-je-specialne-na-sluzbe-amazon-fba-a-ake-skusenosti-maju-predajcovia-s-nou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-specialne-na-sluzbe-amazon-fba-a-ake-skusenosti-maju-predajcovia-s-nou\/","title":{"rendered":"\u010co je \u0161peci\u00e1lne na slu\u017ebe Amazon FBA a ak\u00e9 sk\u00fasenosti maj\u00fa predajcovia s \u0148ou?"},"content":{"rendered":"

\u201eMoja sk\u00fasenos\u0165 s Amazon FBA: Pred\u00e1vam s FBA a zar\u00e1bam 20 000 \u20ac mesa\u010dne! Teraz v\u00e1m uk\u00e1\u017eem, ako si vybudova\u0165 \u00faspe\u0161n\u00fd biznis.\u201c \u2013 Takto alebo podobne ste ur\u010dite u\u017e \u010d\u00edtali nieko\u013eko s\u013eubn\u00fdch titulkov od samovymenovan\u00fdch Amazon guru. Ale zodpovedaj\u00fa tieto spr\u00e1vy o sk\u00fasenostiach s Amazon FBA realite? Ot\u00e1zku, \u010di sa Amazon FBA oplat\u00ed, si klad\u00fa mnoh\u00ed, ktor\u00ed sa zaoberaj\u00fa e-commerce alebo zva\u017euj\u00fa, \u017ee si vybuduj\u00fa vlastn\u00fd online biznis na Amazone.<\/p>

Nikto nem\u00f4\u017ee poprie\u0165, \u017ee Amazon FBA m\u00e1 pre predajcov mnoho v\u00fdhod. Bu\u010fte v\u0161ak kritick\u00ed a d\u00e1vajte si pozor na prehnan\u00e9 pr\u00edbehy o \u00faspechu, ktor\u00e9 sa vo ve\u013ekom mno\u017estve nach\u00e1dzaj\u00fa na internete. \u010co m\u00f4\u017eeme poveda\u0165 vopred: \u00c1no, s Amazon FBA sa d\u00e1 zarobi\u0165, ale vy\u017eaduje si to ur\u010dit\u00e9 know-how a mus\u00edte zoh\u013eadni\u0165 ur\u010dit\u00e9 aspekty. Amazon FBA nie je z na\u0161ich sk\u00fasenost\u00ed v \u017eiadnom pr\u00edpade model \u201er\u00fdchlo bohat\u00fd cez noc\u201c! V tomto zmysle v\u00e1m tu uk\u00e1\u017eeme najd\u00f4le\u017eitej\u0161ie v\u00fdhody a nev\u00fdhody Amazon FBA a ak\u00e9 sk\u00fasenosti mali in\u00ed predajcovia s touto slu\u017ebou plnenia. Tak\u017ee: Hlavy hore, priatelia, a prajeme v\u00e1m pr\u00edjemn\u00e9 \u010d\u00edtanie!<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAko funguje Amazon FBA? V\u0161etko, \u010do potrebujete vedie\u0165 o popul\u00e1rnej slu\u017ebe plnenia na prv\u00fd poh\u013ead!<\/a>\n\t\t\t<\/div>\n\t\t\t
V\u00e4\u010d\u0161ine predajcov by to malo by\u0165 zn\u00e1me: Fulfillment by Amazon, alebo po slovensky \u201eDoru\u010denie cez Amazon\u201c. Za t\u00fdmto sa skr\u00fdva cel\u00e1 rada slu\u017eieb, ktor\u00e9 e-commerce gigant pon\u00faka predajcom na svojom trhu. Podrobn\u00fd popis tejto doru\u010dovacej slu\u017eby sme u\u017e pre v\u00e1s pripravili \u2013 teraz \u010d\u00edtajte!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

\u010co je Amazon FBA a ako to funguje?<\/h2>

<\/meta>Amazon FBA (Fulfillment by Amazon) je slu\u017eba, pri ktorej predajca m\u00f4\u017ee outsourcova\u0165 cel\u00fa logistiku, ako je skladovanie, balenie, doprava, vr\u00e1tenie tovaru a z\u00e1kazn\u00edcky servis. To v\u0161etko pre v\u00e1s preber\u00e1 Amazon. Samozrejme, za prov\u00edziu. Napriek tomu m\u00f4\u017eu predajcovia prostredn\u00edctvom automatickej \u00fa\u010dasti v programe Prime dosiahnu\u0165 ove\u013ea v\u00e4\u010d\u0161\u00ed po\u010det z\u00e1kazn\u00edkov \u2013 a to s men\u0161\u00edm \u00fasil\u00edm.<\/p>

\"Rob\u00ed<\/figure><\/div>

Aby ste mohli za\u010da\u0165 ako predajca Amazon FBA<\/a>, mus\u00edte najprv zasla\u0165 vybran\u00e9 polo\u017eky, ktor\u00e9 chcete pred\u00e1va\u0165, do jedn\u00e9ho z logistick\u00fdch centier Amazonu. To m\u00f4\u017ee prebehn\u00fa\u0165 cez vlastne vybran\u00fdch prepravcov, alebo nech\u00e1te Amazon zorganizova\u0165 tento proces. V \u010fal\u0161om kroku bud\u00fa produkty vr\u00e1tane loga \u201ePrime\u201c zaraden\u00e9 do ponuky. Teraz bud\u00fa objedn\u00e1vky uskuto\u010dnen\u00e9 cez Amazon kompletn\u00e9 spracovan\u00e9 Amazonom. Vyberanie zo skladu, balenie do kart\u00f3nov a doprava prebieha v\u00fdlu\u010dne cez Amazon. Ak nastan\u00fa probl\u00e9my s objedn\u00e1vkami, Amazon sa tie\u017e postar\u00e1 o z\u00e1kazn\u00edcky servis a vr\u00e1tenie tovaru. Z\u00e1kazn\u00edk m\u00e1 preto zvy\u010dajne s Amazon FBA dobr\u00fa sk\u00fasenos\u0165, aj ke\u010f si nemus\u00ed by\u0165 vedom\u00fd, \u017ee jeho objedn\u00e1vka bola zaslan\u00e1 touto slu\u017ebou. Zisk, po odpo\u010d\u00edtan\u00ed v\u0161etk\u00fdch poplatkov, prev\u00e1dza Amazon na zadan\u00fd obchodn\u00fd \u00fa\u010det predajcu.<\/p>

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Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Je ka\u017ed\u00fd predajca a ka\u017ed\u00fd produkt vhodn\u00fd pre Amazon FBA?<\/h2>

Amazon FBA je v z\u00e1sade otvoren\u00e9 v\u0161etk\u00fdm predajcom na trhu (s v\u00fdnimkou nieko\u013ek\u00fdch). Je v\u0161ak potrebn\u00e9 vzia\u0165 do \u00favahy, \u017ee skladov\u00e9 poplatky sa riadia pod\u013ea potrebnej skladovej plochy a doby skladovania. Najm\u00e4 pri v\u00e4\u010d\u0161\u00edch produktoch m\u00f4\u017ee FBA preto ovplyvni\u0165 mar\u017eu a dokonca sa sta\u0165 nerentabiln\u00fdm. Preto m\u00f4\u017eu by\u0165 aj produkty, ktor\u00e9 predstavuj\u00fa v\u00e4\u010d\u0161iu invest\u00edciu pre z\u00e1kazn\u00edka a s\u00fa menej \u010dasto kupovan\u00e9, menej atrakt\u00edvne. V\u0161eobecne odpor\u00fa\u010dame vykona\u0165 d\u00f4kladn\u00fd a rozsiahly prieskum produktov<\/a>, aby ste si najprv urobili jasn\u00fd obraz o situ\u00e1cii alebo dokonca zachytili niektor\u00e9 trendy produkty.<\/p>

Okrem toho Amazon vo svojich pokynoch upozor\u0148uje, \u017ee produkty, ktor\u00e9 spadaj\u00fa pod nasleduj\u00face \u0161tyri krit\u00e9ri\u00e1, m\u00f4\u017eu by\u0165 vyl\u00fa\u010den\u00e9 z programu plnenia alebo sa v\u00f4bec nesm\u00fa pon\u00faka\u0165. To m\u00f4\u017ee sk\u00fasenos\u0165 s Amazon FBA niektor\u00fdch podnikate\u013eov trochu skomplikova\u0165.<\/p>

Kateg\u00f3rie vy\u017eaduj\u00face schv\u00e1lenie:<\/strong> T\u00fdmto sa myslia kateg\u00f3rie ako potraviny, ktor\u00e9 s\u00fa monitorovan\u00e9, kontrolovan\u00e9 a pr\u00edpadne regulovan\u00e9 Amazonom. Pod\u013ea Amazonu by sa tak mala zabezpe\u010di\u0165 bezpe\u010dnos\u0165 z\u00e1kazn\u00edkov, kvalita, pr\u00edpadn\u00e9 pr\u00e1va na zna\u010dky a z\u00e1konn\u00e9 po\u017eiadavky na dovoz a v\u00fdvoz.<\/p>

Produkty s obmedzeniami:<\/strong> Sem patr\u00ed napr\u00edklad predpisovan\u00e9 lieky, preto\u017ee s\u00fa z\u00e1konom vyl\u00fa\u010den\u00e9 z predaja. Rovnako s\u00fa obmedzen\u00e9 aj tabakov\u00e9 v\u00fdrobky obsahuj\u00face nikot\u00edn alebo pou\u017eit\u00e9 automobilov\u00e9 diely pod\u013ea pokynov Amazonu.<\/p>

Nezdrav\u00e9 tovary:<\/strong> Polo\u017eky s nebezpe\u010dn\u00fdmi zlo\u017ekami, ktor\u00e9 predstavuj\u00fa riziko pre zdravie, sa nesm\u00fa pred\u00e1va\u0165 cez Amazon a teda ani distribuova\u0165 cez Amazon FBA.<\/p>

Nespr\u00e1vne balenie:<\/strong> Balenia, ktor\u00e9 nezodpovedaj\u00fa po\u017eiadavk\u00e1m Amazonu, m\u00f4\u017eu tie\u017e vies\u0165 k vyl\u00fa\u010deniu z programu FBA. V tejto s\u00favislosti Amazon odkazuje na bezpe\u010dn\u00e9 a efekt\u00edvne vlastnosti balenia, ktor\u00e9 s\u00fa spracovate\u013en\u00e9 v logistick\u00fdch centr\u00e1ch.<\/p>

Alternat\u00edvou k Amazon FBA je dropshipping. Obe met\u00f3dy doru\u010denia maj\u00fa svoje v\u00fdhody a nev\u00fdhody. Pozreli sme sa na to, pre koho je ktor\u00e9 plnenie vhodn\u00e9: Amazon FBA vs. Dropshipping<\/a>.<\/p>

Najv\u00fdznamnej\u0161ie v\u00fdhody: To hl\u00e1sia predajcovia Amazon FBA zo svojich sk\u00fasenost\u00ed<\/h2>
\"Ak\u00e9<\/figure><\/div>

Logistika jednoducho spraven\u00e1<\/h3>

Ak ste u\u017e nie\u010do predali na e-commerce platforme, pravdepodobne viete, ak\u00e9 nam\u00e1hav\u00e9 je h\u013eada\u0165 produkt vo vlastnom sklade, bali\u0165 ho a n\u00e1sledne ho odnies\u0165 na po\u0161tu. Manu\u00e1lne zasielanie je extr\u00e9mne \u010dasovo n\u00e1ro\u010dn\u00e9 a vy\u010derp\u00e1vaj\u00face. Namiesto toho m\u00f4\u017eu predajcovia, ktor\u00ed pou\u017e\u00edvaj\u00fa Amazon FBA, vyu\u017ei\u0165 sk\u00fasenosti a person\u00e1lne aj materi\u00e1lne kapacity online giganta.<\/p>

Obrovsk\u00e9 skladov\u00e9 kapacity s\u00fa k dispoz\u00edcii<\/h3>

S Amazon FBA m\u00e1te teoreticky neobmedzen\u00e9 vo\u013en\u00e9 skladov\u00e9 kapacity, preto\u017ee vyu\u017e\u00edvate obrovsk\u00e9 plniace centr\u00e1 Amazonu a nemus\u00edte investova\u0165 do zlo\u017eitej logistiky. \u017diadne preplnen\u00e9 gar\u00e1\u017ee, v ktor\u00fdch strat\u00edte preh\u013ead a mus\u00edte neust\u00e1le pres\u00fava\u0165 veci. Probl\u00e9my s priestorom s\u00fa pre\u010d! Plat\u00edte len za plochu, ktor\u00fa skuto\u010dne vyu\u017e\u00edvate. Skladov\u00fd poplatok je zalo\u017een\u00fd na priemernom dennom objeme skladu v kubick\u00fdch metroch za mesiac. Rozli\u0161uje sa pritom medzi mimosez\u00f3nou (janu\u00e1r a\u017e september) a hlavnou sez\u00f3nou (okt\u00f3ber a\u017e december). Hlavn\u00e1 sez\u00f3na je o nie\u010do drah\u0161ia, av\u0161ak predpoklad\u00e1 sa, \u017ee v tomto obdob\u00ed dosiahnete aj vy\u0161\u0161\u00ed obrat. Amazon pon\u00faka ofici\u00e1lny FBA kalkul\u00e1tor<\/a>, ktor\u00fd m\u00e1 predajcom poskytn\u00fa\u0165 v\u00e4\u010d\u0161iu istotu pri kalkul\u00e1ci\u00e1ch. Preto\u017ee nakoniec nehr\u00e1 rolu len to, \u010di maj\u00fa in\u00ed predajcovia Amazonu s FBA dobr\u00e9 sk\u00fasenosti \u2013 aj finan\u010dn\u00e9 aspekty musia by\u0165 v poriadku!<\/p>

Doru\u010denie cez Amazon<\/h3>

V\u010faka tomu, \u017ee Amazon spracov\u00e1va dopravu a v priebehu rokov uzavrel zmluvy s ve\u013ek\u00fdmi prepravcami ako DHL, Hermes a UPS, sa n\u00e1klady na dopravu v\u00fdrazne zn\u00ed\u017eili. Na druhej strane pon\u00faka Amazon so svojou vlastnou doru\u010dovacou slu\u017ebou r\u00fdchlu a cenovo v\u00fdhodn\u00fa alternat\u00edvu k predt\u00fdm uveden\u00fdm doru\u010dovate\u013eom. Pre z\u00e1kazn\u00edka znamen\u00e1 r\u00fdchla a spo\u013eahliv\u00e1 doprava \u010fal\u0161\u00ed d\u00f4vod na n\u00e1kup v\u00e1\u0161ho produktu.<\/p>

Spr\u00e1va vr\u00e1ten\u00ed<\/h3>

Zaobch\u00e1dzanie s vr\u00e1teniami a nahnevan\u00fdmi z\u00e1kazn\u00edkmi je nepr\u00edjemn\u00e9. Pre v\u0161etk\u00fdch predajcov FBA preber\u00e1 Amazon nepr\u00edjemn\u00fa \u010das\u0165, po\u010dn\u00fac kontrolou vr\u00e1ten\u00fdch produktov a\u017e po vybavenie v\u0161etk\u00fdch nasleduj\u00facich \u00faloh \u2013 nemus\u00edte sa o ni\u010d viac stara\u0165.<\/p>

Za spracovanie vr\u00e1ten\u00ed sa v\u0161ak \u00fa\u010dtuje mal\u00fd poplatok, ktor\u00fd sa odv\u00edja od pracovn\u00e9ho \u00fasilia. Zvy\u010dajne je tento poplatok n\u00edzky a oplat\u00ed sa pre predajcu. Majte v\u0161ak na pam\u00e4ti, \u017ee Amazon pri produktoch FBA je pod\u013ea sk\u00fasenost\u00ed ve\u013emi \u00fastretov\u00fd a prij\u00edma aj vr\u00e1tenia, ktor\u00e9 by ste mo\u017eno neprijali. V\u0161etko d\u00f4le\u017eit\u00e9 k z\u00e1ruke Amazon A-do-Z n\u00e1jdete tu: Z\u00e1ruka Amazon A-do-Z: Medzi predajn\u00fdm g\u00e9niom a \u0161ialenstvom vr\u00e1ten\u00ed<\/a>.<\/p>

Pr\u00edstup k prvotriednemu z\u00e1kazn\u00edckemu servisu<\/h3>

Amazon pon\u00faka z\u00e1kazn\u00edkom komplexn\u00fd z\u00e1kazn\u00edcky servis, ktor\u00fd predajcovia Amazon FBA odovzd\u00e1vaj\u00fa tomuto e-commerce gigantu. 365 dn\u00ed v roku a 24 hod\u00edn denne je z\u00e1kazn\u00edcky servis v mene predajcov FBA akt\u00edvny po celom svete. Existuje priamy messenger chat, e-mailov\u00e1 podpora a telefonick\u00e1 slu\u017eba. Men\u0161\u00ed predajcovia si to zvy\u010dajne nem\u00f4\u017eu dovoli\u0165 sami, preto\u017ee person\u00e1lne zdroje nesta\u010dia alebo zak\u00fapen\u00e9 t\u00edmy s\u00fa \u010dasto pr\u00edli\u0161 drah\u00e9. T\u00fdm sa trvalo zlep\u0161uje n\u00e1kupn\u00fd z\u00e1\u017eitok pre z\u00e1kazn\u00edka a m\u00f4\u017eete sa tak \u010diasto\u010dne odl\u00ed\u0161i\u0165 od konkurencie, ktor\u00e1 si rad\u0161ej zabezpe\u010duje vlastn\u00e9 plnenie alebo z\u00e1kazn\u00edcku podporu outsourcovala.<\/p>

Status Prime zvy\u0161uje v\u00fdkon<\/h3>

Predpoklad\u00e1 sa, \u017ee jednou z najv\u00fdznamnej\u0161\u00edch v\u00fdhod je, \u017ee 70 % z\u00e1kazn\u00edkov so statusom Prime nakupuje na Amazone nieko\u013ekokr\u00e1t t\u00fd\u017edenne. Naopak, iba pribli\u017ene 27 % z\u00e1kazn\u00edkov bez Prime je na Amazone tak \u010dasto. To je zna\u010dn\u00e1 v\u00fdhoda pre predajcov Amazon FBA. Z praxe sa navy\u0161e \u010dasto st\u00e1va, \u017ee z\u00e1kazn\u00edci filtruj\u00fa pod\u013ea statusu \u201eDoru\u010denie cez Amazon\u201d \u2013 t\u00fdm sa vidite\u013enos\u0165 produktov FBA v\u00fdrazne zvy\u0161uje. Hoci existuje aj pre predajcov bez FBA mo\u017enos\u0165 pred\u00e1va\u0165 so statusom Prime, musia sa najprv kvalifikova\u0165 a preuk\u00e1za\u0165, \u017ee dok\u00e1\u017eu splni\u0165 vysok\u00e9 logistick\u00e9 \u0161tandardy. To je pre mnoh\u00fdch men\u0161\u00edch predajcov zvy\u010dajne \u0165a\u017ek\u00e9 dosiahnu\u0165.<\/p>\t\t

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\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru – s SELLERLOGIC.\t\t<\/div>\n\t\t
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\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZa\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

Najv\u00fdznamnej\u0161ie nev\u00fdhody: To hl\u00e1sia predajcovia Amazon FBA z praxe<\/h2>

Tak pozit\u00edvne, ako s\u00fa v\u00fdhody pre predajcov Amazon, mus\u00edte pri Amazon FBA zv\u00e1\u017ei\u0165 aj niektor\u00e9 nev\u00fdhody ponuky. Av\u0161ak ve\u013ekos\u0165 prek\u00e1\u017eky pre predajcov sa m\u00f4\u017ee v tomto pr\u00edpade zna\u010dne l\u00ed\u0161i\u0165.<\/p>

Reklama je mo\u017en\u00e1 len obmedzene<\/h3>

Hoci reklama na samotnom trhu nie je probl\u00e9m, individu\u00e1lny prepravn\u00fd obal alebo prilo\u017eenie let\u00e1kov a podobne nie je povolen\u00e9. Produkty Amazon FBA sa posielaj\u00fa v obale s logom Amazon, \u010do neumo\u017e\u0148uje \u017eiadne z\u00e1very o skuto\u010dn\u00fdch predajcoch. T\u00fdm sa zastavuje ak\u00e1ko\u013evek komunik\u00e1cia so z\u00e1kazn\u00edkom \u2013 vr\u00e1tane reklamn\u00fdch materi\u00e1lov. Ka\u017ed\u00fd predajca si mus\u00ed s\u00e1m zv\u00e1\u017ei\u0165, \u010di chce zakry\u0165 komunik\u00e1ciu svojej vlastnej zna\u010dky a vyu\u017ei\u0165 pln\u00fa silu zna\u010dky Amazon, alebo \u010di je pre neho d\u00f4le\u017eitej\u0161ie zv\u00fd\u0161en\u00e9 povedomie o zna\u010dke svojich z\u00e1kazn\u00edkov.<\/p>

Pr\u00edli\u0161 vysok\u00e9 n\u00e1klady<\/h3>

Pri Amazon FBA sa tie\u017e uk\u00e1zalo, \u017ee n\u00e1klady s\u00fa na jednej strane pova\u017eovan\u00e9 za v\u00fdhodu, na druhej strane m\u00f4\u017eu predstavova\u0165 zna\u010dn\u00fa nev\u00fdhodu pre predajcu, preto\u017ee ich treba porovna\u0165 s ziskovou mar\u017eou (to by sa malo z\u00e1sadne v\u017edy robi\u0165). Ak s\u00fa tr\u017eby produktu ve\u013emi n\u00edzke a logistick\u00e9 n\u00e1klady pr\u00edli\u0161 vysok\u00e9, na konci nezostane ni\u010d. Predajcovia Amazon FBA \u010dasto jednoducho pred\u00e1vaj\u00fa bez rozmyslu. Probl\u00e9m mnoh\u00fdch predajcov spo\u010d\u00edva v tom, \u017ee n\u00e1klady, ako FBA poplatky, n\u00e1klady na skladovanie a balenie a neskor\u0161ie n\u00e1klady na op\u00e4tovn\u00e9 objedn\u00e1vky, nevy\u010d\u00edslili spr\u00e1vne<\/a>. Preto by malo by\u0165 k dispoz\u00edcii dostato\u010dn\u00e9 po\u010diato\u010dn\u00e9 imanie, aby sa dalo reagova\u0165 na pr\u00edpadn\u00e9 probl\u00e9my.<\/p>

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Amazon FBA: Sk\u00fasenosti ukazuj\u00fa, \u017ee konkurencia je obrovsk\u00e1!<\/h2>

Vytvorenie vlastn\u00e9ho obchodu v online obchode je v porovnan\u00ed s Amazon FBA relat\u00edvne n\u00e1ro\u010dn\u00e9. Ale ani podnikanie FBA nie je prech\u00e1dzka ru\u017eovou z\u00e1hradou, predsa len s\u00fa predajcovia vystaven\u00ed tvrd\u00fdm po\u017eiadavk\u00e1m Bezosovho koncernu. Euf\u00f3ria sa u\u017e vytratila a v\u00e4\u010d\u0161ine je jasn\u00e9, \u017ee na to, aby sa dalo dlhodobo zar\u00e1ba\u0165 s Amazon FBA, je potrebn\u00e9 ve\u013ea pr\u00e1ce a ur\u010dit\u00e9 odborn\u00e9 znalosti.<\/p>

Na jednej strane patr\u00ed \u010doraz v\u00e4\u010d\u0161ia konkurencia, ktor\u00e1 sa us\u00edd\u013euje na trhu, k v\u00fdzvam pre predajcov FBA. K tomu sa prid\u00e1va, \u017ee Amazon ako superve\u013emoc s\u00e1m akt\u00edvne zasahuje a vystupuje ako predajca. Okrem toho je ve\u013ek\u00e1 \u010das\u0165 pon\u00fakanej obchodnej tovaru v s\u00fa\u010dasnosti distribuovan\u00e1 viacer\u00fdmi predajcami a tlak konkurencie na\u010falej rastie. Zodpovedaj\u00faco sa pod\u013ea sk\u00fasenost\u00ed st\u00e1va takzvan\u00e1 Buy Box s Amazon FBA st\u00e1le \u0165a\u017e\u0161ie z\u00edskate\u013enou.<\/p>

Teraz trochu jasne: Oplat\u00ed sa Amazon FBA<\/strong> e\u0161te? <\/h2>

Teraz m\u00e1te v\u0161etky relevantn\u00e9 inform\u00e1cie k tejto t\u00e9me. E\u0161te zost\u00e1va jedna ot\u00e1zka: Oplat\u00ed sa Amazon FBA pre v\u00e1s alebo nie? V\u00e4\u010d\u0161ina spolo\u010dnost\u00ed a odborn\u00edkov odpoved\u00e1 na t\u00fato ot\u00e1zku nad\u0161en\u00fdm \u201e\u00c1no, samozrejme!\u201c<\/p>

Spr\u00e1vna odpove\u010f znie sk\u00f4r: \u201eZ\u00e1vis\u00ed to od situ\u00e1cie.\u201c<\/p>

Ak pred\u00e1vate na Amazone na pln\u00fd \u00fav\u00e4zok, nevyhnete sa vyu\u017e\u00edvaniu FBA. Iba \u00faspora \u010dasu a zv\u00fd\u0161en\u00e9 Buy Box pr\u00edle\u017eitosti pre t\u00fdch, ktor\u00ed pred\u00e1vaj\u00fa obchodn\u00fd tovar, jasne hovoria v prospech vyu\u017e\u00edvania Fulfillment-by-Amazon. Ale ako m\u00f4\u017eete z tohto konceptu vy\u0165a\u017ei\u0165 maximum?<\/p>

Na konci d\u0148a je jedno, \u010di pred\u00e1vate obchodn\u00fd tovar alebo svoju vlastn\u00fa zna\u010dku. Faktom zost\u00e1va, \u017ee dnes je extr\u00e9mne \u0165a\u017ek\u00e9 n\u00e1js\u0165 nov\u00fd produkt, ktor\u00fd e\u0161te nie je pred\u00e1van\u00fd na Amazone. Je jednoducho u\u017e ve\u013emi ve\u013ea \u013eud\u00ed, ktor\u00ed pred\u00e1vaj\u00fa v\u0161etky mo\u017en\u00e9 produkty a s\u00fa \u0161pecializovan\u00ed na v\u0161etky myslite\u013en\u00e9 nika. Na druhej strane nikdy nebolo to\u013eko online nakupuj\u00facich ako dnes. A teraz prich\u00e1dza to najd\u00f4le\u017eitej\u0161ie, v\u0161etci t\u00edto potenci\u00e1lni z\u00e1kazn\u00edci h\u013eadaj\u00fa to ist\u00e9. A to je dobr\u00fd produkt, ktor\u00fd je sprev\u00e1dzan\u00fd dokonal\u00fdm z\u00e1kazn\u00edckym z\u00e1\u017eitkom.<\/p>

K\u013e\u00fa\u010dov\u00e9 slovo tu znie \u201ez\u00e1kazn\u00edcky z\u00e1\u017eitok.\u201c<\/p>

Bezchybn\u00e9 produkty s\u00fa prakticky z\u00e1kladnou po\u017eiadavkou. Ale dokonal\u00fd z\u00e1kazn\u00edcky z\u00e1\u017eitok \u2013 v angli\u010dtine kr\u00e1sne naz\u00fdvan\u00fd \u201eCustomer Journey\u201c \u2013 sa nevyskytuje tak \u010dasto a zost\u00e1va v mysliach rovnako ako kvalita produktu.<\/p>

Samozrejme, s Amazon FBA v\u00e1m je odobran\u00e1 \u0161anca nadviaza\u0165 priamy kontakt so svojimi z\u00e1kazn\u00edkmi. To predsa pre v\u00e1s preber\u00e1 Amazon. M\u00f4\u017eete v\u0161ak vyu\u017ei\u0165 \u010das, ktor\u00fd t\u00fdm z\u00edskate, napr\u00edklad na pr\u00e1cu na svojom liste. M\u00f4\u017eete si napr\u00edklad da\u0165 vyhotovi\u0165 kvalitn\u00e9 fotografie svojich produktov, vylep\u0161i\u0165 svoje popisy produktov alebo pracova\u0165 na svojej cenovej strat\u00e9gii. Najm\u00e4 na obrovskej platforme, ako je Amazon, s\u00fa na konci v\u017edy to jedine\u010dn\u00e9, \u010do nakoniec motivuje k n\u00e1kupu.<\/p>

Tak\u017ee, oplat\u00ed sa Amazon FBA <\/strong>pre v\u00e1s? Z\u00e1vis\u00ed to. Ako m\u00f4\u017eete z\u00e1kazn\u00edkom dok\u00e1za\u0165, \u017ee v\u00e1\u0161 obchod je lep\u0161\u00ed ako konkurencia? M\u00e1te lep\u0161iu cenu? Pred\u00e1vate extr\u00e9mne praktick\u00fd bal\u00edk? S\u00fa va\u0161e obr\u00e1zky jednoducho kraj\u0161ie ako obr\u00e1zky konkurencie a u\u017e pri rolovan\u00ed na smartf\u00f3ne vyvol\u00e1vaj\u00fa pocit, ktor\u00fd produkt pren\u00e1\u0161a na osobu?<\/p>

Dobre realizovan\u00e9 s\u00fa presne tie faktory, s ktor\u00fdmi sa Amazon FBA oplat\u00ed. Kto pred\u00e1va priemerne bez FBA, bude \u2013 aj s Amazon FBA \u2013 musie\u0165 za\u017ei\u0165, \u017ee na\u010falej pred\u00e1va priemerne.<\/p>

Probl\u00e9m s chybami FBA<\/h2>

Aj Amazon sa po\u010das plnenia dop\u00fa\u0161\u0165a ch\u00fdb. Chyby FBA s\u00fa manu\u00e1lne \u0165a\u017eko alebo s ve\u013emi vysok\u00fdm \u00fasil\u00edm identifikovate\u013en\u00e9<\/a>. Predajcovia FBA na Amazone \u010dasto prich\u00e1dzaj\u00fa z praxe o ve\u013ea pe\u0148az\u00ed, ak si nevy\u017eiadali svoje n\u00e1rokovan\u00e9 n\u00e1hrady<\/a>. Zvy\u010dajne ch\u00fdba vedomosti a potrebn\u00fd \u010das na manu\u00e1lnu anal\u00fdzu ka\u017ed\u00e9ho mal\u00e9ho detailu, zlu\u010dovanie potrebn\u00fdch spr\u00e1v a interpret\u00e1ciu ch\u00fdb. SELLERLOGIC rob\u00ed chyby FBA vidite\u013en\u00fdmi a podporuje v\u00e1s pri spracovan\u00ed \u00fadajov, dokument\u00e1cii pr\u00edpadov a nam\u00e1havej komunik\u00e1cii s Amazonom. Vyu\u017eite teraz jedine\u010dn\u00fd n\u00e1stroj: SELLERLOGIC Lost & Found.<\/a><\/p>

Z\u00e1ver: Amazon FBA \u2013 sk\u00fasenosti pou\u017e\u00edvate\u013eov programu<\/h2>
\"Zl\u00e1<\/figure><\/div>

Predajcovia Amazon FBA z\u00edskavaj\u00fa niektor\u00e9 exkluz\u00edvne v\u00fdhody oproti ostatn\u00fdm predajcom na trhu, ako je podstatn\u00e9 u\u013eah\u010denie pr\u00e1ce, r\u00fdchle a bezprobl\u00e9mov\u00e9 doru\u010denie prostredn\u00edctvom skladov\u00fdch centier Amazon a s t\u00fdm spojen\u00e1 \u00faspora n\u00e1kladov, preto\u017ee nevznikaj\u00fa n\u00e1klady na n\u00e1jom alebo mo\u017en\u00e9 stavebn\u00e9 n\u00e1klady na vlastn\u00fd sklad. Takto je mo\u017en\u00e9 v porovnan\u00ed s relat\u00edvne n\u00edzkym po\u010diato\u010dn\u00fdm kapit\u00e1lom vybudova\u0165 e-commerce podnikanie.<\/p>

Existuj\u00fa v\u0161ak aj niektor\u00e9 nev\u00fdhody, ktor\u00e9 Amazon FBA z praxe prin\u00e1\u0161a. Predajca str\u00e1ca s prenesen\u00edm cel\u00e9ho plnenia na Amazon mo\u017enosti priamo komunikova\u0165 so z\u00e1kazn\u00edkmi. Okrem toho sa aj Amazon dop\u00fa\u0161\u0165a ch\u00fdb a predajcovia, ktor\u00ed sa nestaraj\u00fa o svoje n\u00e1hrady, m\u00f4\u017eu nevedomky pr\u00eds\u0165 o ve\u013ea pe\u0148az\u00ed.<\/p>

Sk\u00fasenosti v\u0161ak uk\u00e1zali, \u017ee dobr\u00e1 pr\u00edprava, najm\u00e4 presn\u00e9 kalkulovanie vznikaj\u00facich n\u00e1kladov a zva\u017eovanie pr\u00edle\u017eitost\u00ed a riz\u00edk, nebr\u00e1ni ziskov\u00e9mu a \u00faspe\u0161n\u00e9mu podnikaniu Amazon FBA a je mo\u017en\u00e9 dosiahnu\u0165 vysok\u00e9 zisky. Zl\u00e9 sk\u00fasenosti s Amazon FBA, ako sa p\u00ed\u0161e v mnoh\u00fdch pr\u00edspevkoch na f\u00f3rach, m\u00e1 ka\u017ed\u00fd predajca u\u017e za sebou. Tu plat\u00ed z\u00e1sada \u201ezachova\u0165 chladn\u00fa hlavu\u201c.<\/p>

Odkazy na obr\u00e1zky v porad\u00ed obr\u00e1zkov: \u00a9 Mike Mareen \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 photoschmidt \u2013 stock.adobe.com \/ \u00a9 Mike Mareen \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u201eMoja sk\u00fasenos\u0165 s Amazon FBA: Pred\u00e1vam s FBA a zar\u00e1bam 20 000 \u20ac mesa\u010dne! Teraz v\u00e1m uk\u00e1\u017eem, ako si vybudova\u0165 \u00faspe\u0161n\u00fd biznis.\u201c \u2013 Takto alebo podobne ste ur\u010dite u\u017e \u010d\u00edtali nieko\u013eko s\u013eubn\u00fdch titulkov od samovymenovan\u00fdch Amazon guru. Ale zodpovedaj\u00fa tieto spr\u00e1vy o sk\u00fasenostiach s Amazon FBA realite? Ot\u00e1zku, \u010di sa Amazon FBA oplat\u00ed, si klad\u00fa<\/p>\n","protected":false},"author":6,"featured_media":2925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-227859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splnenie-prostrednictvom-amazonu"],"yoast_head":"\nAmazon FBA: Zl\u00e9 sk\u00fasenosti medzi ostatn\u00fdmi predajcami?<\/title>\n<meta name=\"description\" content=\"Maj\u00fa predajcovia Amazon FBA zl\u00e9 sk\u00fasenosti? 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