{"id":227862,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/","title":{"rendered":"Vypo\u010d\u00edtajte mieru zru\u0161en\u00ed a zv\u00fd\u0161te v\u00fdkon predajcu \u2013 Tipy pre predajcov Amazonu (vr\u00e1tane vzorca na v\u00fdpo\u010det)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">Objedn\u00e1vka prich\u00e1dza \u2013 ale dodanie tovaru nie je mo\u017en\u00e9. Nie je to pekn\u00fd scen\u00e1r, ani pre z\u00e1kazn\u00edka, ani pre predajcu. Preto\u017ee okrem toho, \u017ee zru\u0161en\u00edm sa str\u00e1caj\u00fa peniaze, t\u00e1to situ\u00e1cia nie je pr\u00e1ve prospe\u0161n\u00e1 pre udr\u017eanie z\u00e1kazn\u00edkov. Predajcovia Amazonu v\u0161ak \u010del\u00ed \u010fal\u0161iemu probl\u00e9mu: Takzvan\u00e1 <strong>miera zru\u0161enia pred splnen\u00edm objedn\u00e1vky je ve\u013emi d\u00f4le\u017eit\u00e1 metrika<\/strong>, ktor\u00e1 priamo ovplyv\u0148uje v\u00fdpo\u010det v\u00fdkonu predajcu.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">T\u00fdmto sp\u00f4sobom tento <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/najdolezitejsie-amazon-kpi-na-prvy-pohlad-tieto-metriky-by-mali-predajcovia-urcite-zohladnit\/\">KPI Amazonu<\/a>\u00a0ovplyv\u0148uje aj to, ak\u00e9 \u0161ance m\u00e1te ako predajca na <strong>zisk z <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/infografika-tychto-13-krokov-vedie-k-zisku-z-amazonu-buy-box\/\">Buy Box<\/a><\/strong>\u00a0alebo ako sa va\u0161e produkty umiest\u0148uj\u00fa v r\u00e1mci v\u00fdsledkov vyh\u013ead\u00e1vania. Preto by si mal ka\u017ed\u00fd, kto pred\u00e1va cez Amazon, sledova\u0165 mieru zru\u0161enia. Ale ak\u00e9 situ\u00e1cie s\u00fa zachyten\u00e9 prostredn\u00edctvom miery zru\u0161enia pred splnen\u00edm a ako sa im m\u00f4\u017eete vyhn\u00fa\u0165?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">\u010co je miera zru\u0161enia pred splnen\u00edm?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">Na Amazone m\u00e1 zru\u0161enie in\u00e9 defin\u00edcie, ako s\u00fa predajcovia zvyknut\u00ed. Prostredn\u00edctvom miery zru\u0161enia e-commerce gigant nezachyt\u00e1va \u2013 ako by sa mo\u017eno na prv\u00fd poh\u013ead predpokladalo \u2013 zru\u0161enia zo strany z\u00e1kazn\u00edka. <strong>T\u00e1to metrika meria sk\u00f4r to, ako \u010dasto predajca na trhu zru\u0161il objedn\u00e1vku v priebehu posledn\u00fdch siedmich dn\u00ed<\/strong>, sk\u00f4r ne\u017e mohol dokon\u010di\u0165 spracovanie objedn\u00e1vky, a porovn\u00e1va ju s celkov\u00fdm po\u010dtom v\u0161etk\u00fdch objedn\u00e1vok v tomto obdob\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">To znamen\u00e1, \u017ee tento KPI je relevantn\u00fd iba vtedy, ke\u010f predajcovia na trhu sami odosielaj\u00fa svoje objedn\u00e1vky, teda napr\u00edklad prostredn\u00edctvom <strong><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">plnenia predajcom (FBM)<\/a><\/strong>\u00a0alebo <strong>Prime cez predajcov<\/strong>. Ak v\u0161ak odovzdali spracovanie objedn\u00e1vok online gigantu v r\u00e1mci <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\">plnenia Amazonom (FBA)<\/a>, miera zru\u0161enia pred splnen\u00edm sa nezoh\u013ead\u0148uje v hodnoten\u00ed predajcu.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">Amazon meria mieru zru\u0161enia pred splnen\u00edm predov\u0161etk\u00fdm ako indik\u00e1tor <strong>spr\u00e1vy z\u00e1sob<\/strong>\u00a0predajcu. Preto\u017ee vo v\u00e4\u010d\u0161ine pr\u00edpadov nem\u00f4\u017eu predajcovia splni\u0165 objedn\u00e1vku, preto\u017ee polo\u017eka nie je na sklade. Zru\u0161enia z\u00e1kazn\u00edka cez jeho \u00fa\u010det Amazon sa do toho nezapo\u010d\u00edtavaj\u00fa, ani vtedy, ak boli vykonan\u00e9 pred spracovan\u00edm objedn\u00e1vky.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">Pre\u010do je vysok\u00e1 miera zru\u0161enia pred splnen\u00edm negat\u00edvna?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">Amazon chce, aby bola miera zru\u0161enia pochopite\u013ene <strong>\u010do najni\u017e\u0161ia<\/strong>. To m\u00e1 hlavne dva d\u00f4vody:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Po prv\u00e9, nielen predajca <strong>prich\u00e1dza o pr\u00edjmy<\/strong>, ale aj Amazon s\u00e1m, napr\u00edklad vo forme predajn\u00fdch prov\u00edzi\u00ed.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Po druh\u00e9, zru\u0161enie sp\u00f4sobuje frustr\u00e1ciu u z\u00e1kazn\u00edkov. <strong>Nespokojn\u00ed z\u00e1kazn\u00edci<\/strong> sa v\u0161ak m\u00f4\u017eu rozhodn\u00fa\u0165, \u017ee si nek\u00fapia \u010fal\u0161\u00ed produkt a prejd\u00fa k konkurencii. S maximou absol\u00fatnej orient\u00e1cie na z\u00e1kazn\u00edka sa Amazon dostal \u010faleko \u2013 a preto ju uplat\u0148uje aj v tomto bode.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Oba aspekty presvied\u010daj\u00fa aj predajcov na trhu, \u017ee by mali zru\u0161i\u0165 \u010do najmenej objedn\u00e1vok. D\u00f4le\u017eitej\u0161ie je: <strong>vplyv na v\u00fdkon je obrovsk\u00fd.<\/strong>\u00a0V\u00fdkon predajcu je pre algoritmus Amazonu d\u00f4le\u017eit\u00fdm indik\u00e1torom pri pride\u013eovan\u00ed Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">Zisk takzvan\u00e9ho po\u013ea n\u00e1kupn\u00e9ho ko\u0161\u00edka je v\u0161ak <strong>rozhoduj\u00faci pre vysok\u00fa mieru konverzie<\/strong>. Pribli\u017ene 90 percent z\u00e1kazn\u00edkov nakupuje cez \u017elt\u00e9 tla\u010didlo. Kto sa teda neobjav\u00ed tam, m\u00e1 len \u0165a\u017eko predaje. Iba ak miera zru\u0161enia pred splnen\u00edm smeruje k 0 %, m\u00f4\u017eu sa predajcovia presadi\u0165 proti svojim konkurentom.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">Podobn\u00e9 plat\u00ed aj pre <strong>predajcov s priv\u00e1tnou zna\u010dkou<\/strong>. Objavi\u0165 sa vysoko vo v\u00fdsledkoch vyh\u013ead\u00e1vania nie je len ot\u00e1zkou <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone\/\">profesion\u00e1lnej SEO optimaliz\u00e1cie<\/a>. Ak ostatn\u00e9 hodnoty nie s\u00fa v poriadku, je \u0165a\u017ek\u00e9 dosiahnu\u0165 dobr\u00e9 umiestnenie, preto\u017ee algoritmus je naprogramovan\u00fd tak, aby z\u00e1kazn\u00edkovi zobrazoval produkty, ktor\u00e9 ho s najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou uspokoja.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Ako sa vypo\u010d\u00edtava miera zru\u0161enia pred splnen\u00edm?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pod\u013ea smern\u00edc Amazonu<\/a>\u00a0mus\u00ed miera zru\u0161enia pred splnen\u00edm\u00a0<strong>osta\u0165 pod 2,5%<\/strong>, aby predajca mohol pred\u00e1va\u0165 na Amazone. Ak musel predajca vykona\u0165 viac zru\u0161en\u00ed, hroz\u00ed mu <strong>pozastavenie jeho predajn\u00e9ho \u00fa\u010dtu<\/strong>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">Miera zru\u0161enia: Vzorec na v\u00fdpo\u010det<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">Vypo\u010d\u00edta\u0165 mieru zru\u0161enia je relat\u00edvne jednoduch\u00e9. Na to sa zru\u0161en\u00e9 objedn\u00e1vky delia v\u0161etk\u00fdmi objedn\u00e1vkami a tento v\u00fdsledok sa vyn\u00e1sob\u00ed 100.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>Miera zru\u0161enia v % = (Objedn\u00e1vky so zru\u0161en\u00edm \/ Celkov\u00fd po\u010det v\u0161etk\u00fdch objedn\u00e1vok) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">Hodnota pod 2,5 % s\u00edce neohrozuje predajn\u00fa licenciu, no miera zru\u0161enia pred splnen\u00edm by mala by\u0165 ove\u013ea ni\u017e\u0161ia, ide\u00e1lne by mala <strong>smerova\u0165 k 0 %<\/strong>. Iba vtedy existuje \u0161anca <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">z\u00edska\u0165 Buy Box<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">Tipy na n\u00edzku mieru zru\u0161enia<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">Aby predajca na Amazone udr\u017eal mieru zru\u0161enia n\u00edzku, je predov\u0161etk\u00fdm d\u00f4le\u017eit\u00e9: <strong>dobre spravova\u0165 tovar<\/strong>! V\u010faka digitaliz\u00e1cii je mo\u017en\u00e9 mnoh\u00e9 procesy automatizova\u0165: Inteligentn\u00e9 syst\u00e9my napr\u00edklad predpovedaj\u00fa o\u010dak\u00e1van\u00e9 predaje v nasleduj\u00facich t\u00fd\u017ed\u0148och a varuj\u00fa, ke\u010f sa <strong>z\u00e1soby<\/strong>\u00a0bl\u00ed\u017eia k vy\u010derpaniu.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">E\u0161te lep\u0161ie: Kto svoje intern\u00e9 syst\u00e9m spr\u00e1vy tovaru <strong>automaticky prepoj\u00ed s Amazonom<\/strong>, vyhne sa nadpredaju u\u017e tam, kde vznikaj\u00fa, a tak si udr\u017euje mieru zru\u0161enia pred splnen\u00edm prirodzene n\u00edzku. Okrem toho by mali predajcovia najm\u00e4 sledova\u0165 <strong>v\u00fdvoj predaja popul\u00e1rnych produktov<\/strong>. Ak sa objav\u00ed n\u00e1rast predaja alebo sa dokonca vyv\u00edja <strong>n\u00e1kupn\u00fd trend<\/strong> na Amazone pre jeden z t\u00fdchto produktov, m\u00f4\u017ee by\u0165 rozumn\u00e9 v\u010das zv\u00fd\u0161i\u0165 mno\u017estvo na sklade. Aj tu existuj\u00fa inteligentn\u00e9 rie\u0161enia, ktor\u00e9 v\u00e1m u\u013eah\u010dia \u017eivot. S <a href=\"https:\/\/www.sellerlogic.com\/sk\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> je mo\u017en\u00e9 identifikova\u0165 bestsellery a takzvan\u00e9 \u201eShelf Warmers\u201c za sekundy, tak\u017ee sa nielen\u017ee daj\u00fa vyhn\u00fa\u0165 zru\u0161eniam, ale aj efekt\u00edvne zv\u00fd\u0161i\u0165 predaje.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">Implement\u00e1cia tak\u00fdchto procesov v\u0161ak nie je len \u010dasovo n\u00e1ro\u010dn\u00e1, ale aj n\u00e1kladn\u00e1. Okrem toho, aby predajcovia mohli sami odosiela\u0165, potrebuj\u00fa s rast\u00facim predajom aj \u010doraz viac person\u00e1lu. Kto si tieto zdroje nem\u00f4\u017ee alebo nechce dovoli\u0165, mal by <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/\">vyu\u017ei\u0165 FBA program od Amazonu<\/a>. Nielen\u017ee je t\u00fdm pokryt\u00e9 cel\u00e9 plnenie \u2013 od skladovania cez balenie a\u017e po odosielanie. Predajcovia sa tie\u017e nemusia ob\u00e1va\u0165 mnoh\u00fdch <strong>n\u00e1ro\u010dn\u00fdch metr\u00edk<\/strong>, ktor\u00e9 okrem miery zru\u0161enia pred splnen\u00edm zohr\u00e1vaj\u00fa \u00falohu pri Buy Box.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">St\u00e1va sa, \u017ee z\u00e1kazn\u00edci chc\u00fa zru\u0161i\u0165 svoju objedn\u00e1vku a obracaj\u00fa sa priamo na predajcu. M\u00f4\u017ee to ma\u0165 r\u00f4zne d\u00f4vody, napr\u00edklad ak chc\u00fa vr\u00e1ti\u0165 iba \u010das\u0165 objedn\u00e1vky, ale zvy\u0161ok si chc\u00fa ponecha\u0165. Ak predajca na to prist\u00fapi a objedn\u00e1vku zru\u0161\u00ed, po\u010d\u00edta sa to do miery zru\u0161enia pred splnen\u00edm. <strong>Preto by mali by\u0165 z\u00e1kazn\u00edci v takom pr\u00edpade v\u017edy vyzvan\u00ed, aby vyu\u017eili ofici\u00e1lny sp\u00f4sob cez svoj vlastn\u00fd \u00fa\u010det Amazon a objedn\u00e1vku tam sami zru\u0161ili.<\/strong> Ak sa m\u00e1 zru\u0161i\u0165 iba \u010das\u0165, m\u00f4\u017ee to predajca vyrie\u0161i\u0165 prostredn\u00edctvom \u010diasto\u010dnej n\u00e1hrady. V\u00fdnimku tvoria iba e-maily s predmetom \u201e\u017diados\u0165 o zru\u0161enie objedn\u00e1vky od z\u00e1kazn\u00edka Amazon &#8230;\u201c \u2013 tu Amazon automaticky rozpozn\u00e1, \u017ee ide o \u017eiados\u0165 o zru\u0161enie zo strany z\u00e1kazn\u00edka.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">Z\u00e1ver: V\u017edy ma\u0165 na pam\u00e4ti percento storna!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">Pr\u00edli\u0161 vysok\u00e1 miera storna pred splnen\u00edm objedn\u00e1vok je problematick\u00e1 na viacer\u00fdch \u00farovniach: Str\u00e1ca sa <strong>obrat<\/strong>, z\u00e1kazn\u00edk pravdepodobne u\u017e u v\u00e1s druh\u00fdkr\u00e1t neobjedn\u00e1 a Amazon v\u00e1s tie\u017e potrest\u00e1 \u2013 pri prekro\u010den\u00ed <strong>hranice 2,5%<\/strong> mo\u017eno dokonca deaktiv\u00e1ciou v\u00e1\u0161ho predajn\u00e9ho \u00fa\u010dtu.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">V\u0161eobecne by mala miera storna na Amazone \u010do najviac <strong>tendova\u0165 k 0%<\/strong>. Iba vtedy m\u00e1te dobr\u00e9 \u0161ance na Amazon Buy Box alebo na vysok\u00e9 umiestnenie. Ke\u010f\u017ee storna zo strany predajcu s\u00fa v\u00e4\u010d\u0161inou sp\u00f4soben\u00e9 nedostatkom z\u00e1sob, mali by ste sa spolieha\u0165 na profesion\u00e1lny syst\u00e9m spr\u00e1vy tovaru a automaticky ho prepoji\u0165 s Amazonom. Tak sa zabr\u00e1nia nadpredajom a mno\u017estv\u00e1 sa neust\u00e1le kontroluj\u00fa.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>\u010co je storno?<\/strong><\/strong> <p class=\"schema-faq-answer\">Z\u00e1kladne miera storna ud\u00e1va, ko\u013eko pl\u00e1novan\u00fdch rezerv\u00e1ci\u00ed alebo transakci\u00ed bolo nakoniec v pomere ku v\u0161etk\u00fdm pl\u00e1novan\u00fdm rezerv\u00e1ci\u00e1m alebo transakci\u00e1m zru\u0161en\u00fdch. Ale \u010do znamen\u00e1 zru\u0161en\u00e9 na Amazone? Storno m\u00e1 tu in\u00fd v\u00fdznam. Na Amazone je miera storna (alebo miera storna) po\u010det storna zo strany online predajcu za posledn\u00fdch sedem dn\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Ak\u00e1 vysok\u00e1 m\u00f4\u017ee by\u0165 miera storna pred splnen\u00edm objedn\u00e1vky (Amazon) predajcu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aby nedo\u0161lo k zablokovaniu \u00fa\u010dtu, mus\u00ed by\u0165 miera storna pod 2,5 %. Pri zdravom podnikan\u00ed v online obchode, ktor\u00e9 m\u00e1 pod kontrolou svoju spr\u00e1vu tovaru, v\u0161ak sk\u00f4r tenduje k 0 %.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Ak\u00e9 nev\u00fdhody m\u00e1 vysok\u00e1 miera storna v e-commerce?<\/strong><\/strong> <p class=\"schema-faq-answer\">Vysok\u00e1 miera storna je \u2013 najm\u00e4 pre predajcov na Amazone \u2013 nev\u00fdhodn\u00e1. Na jednej strane znamenaj\u00fa storna nielen stratu pr\u00edjmov pre predajcov, ale aj pre samotn\u00fa e-commerce platformu, preto\u017ee obaja prich\u00e1dzaj\u00fa o prov\u00edzie z predaja. Ved\u00fa v\u0161ak aj k nespokojnosti z\u00e1kazn\u00edkov, \u010do sp\u00f4sobuje, \u017ee sa zdr\u017eia \u010fal\u0161\u00edch n\u00e1kupov a namiesto toho sa obr\u00e1tia na konkurenciu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>\u010co m\u00f4\u017eem urobi\u0165, aby som udr\u017eal svoju mieru storna n\u00edzku?<\/strong><\/strong> <p class=\"schema-faq-answer\">V\u00e4\u010d\u0161ina storna zo strany predajcov je sp\u00f4soben\u00e1 pr\u00e1zdnymi skladmi. Investujte preto \u010das a energiu do sol\u00eddneho syst\u00e9mu spr\u00e1vy tovaru alebo si n\u00e1jdite n\u00e1stroj alebo poskytovate\u013ea slu\u017eieb, ktor\u00fd t\u00fato \u00falohu pre v\u00e1s vykon\u00e1.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">Obrazov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Alexander Baid \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Objedn\u00e1vka prich\u00e1dza \u2013 ale dodanie tovaru nie je mo\u017en\u00e9. Nie je to pekn\u00fd scen\u00e1r, ani pre z\u00e1kazn\u00edka, ani pre predajcu. Preto\u017ee okrem toho, \u017ee zru\u0161en\u00edm sa str\u00e1caj\u00fa peniaze, t\u00e1to situ\u00e1cia nie je pr\u00e1ve prospe\u0161n\u00e1 pre udr\u017eanie z\u00e1kazn\u00edkov. Predajcovia Amazonu v\u0161ak \u010del\u00ed \u010fal\u0161iemu probl\u00e9mu: Takzvan\u00e1 miera zru\u0161enia pred splnen\u00edm objedn\u00e1vky je ve\u013emi d\u00f4le\u017eit\u00e1 metrika, ktor\u00e1 priamo<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1440],"tags":[],"class_list":["post-227862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vsetko-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vypo\u010d\u00edtajte mieru storna: V\u0161etko o miere storna pred splnen\u00edm objedn\u00e1vky<\/title>\n<meta name=\"description\" content=\"Vypo\u010d\u00edtajte mieru storna: Na Amazone je miera storna pred splnen\u00edm objedn\u00e1vky d\u00f4le\u017eit\u00fdm ukazovate\u013eom v\u00fdkonu predajcu. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813545480\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813545480\",\"name\":\"\u010co je storno?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Z\u00e1kladne miera storna ud\u00e1va, ko\u013eko pl\u00e1novan\u00fdch rezerv\u00e1ci\u00ed alebo transakci\u00ed bolo nakoniec v pomere ku v\u0161etk\u00fdm pl\u00e1novan\u00fdm rezerv\u00e1ci\u00e1m alebo transakci\u00e1m zru\u0161en\u00fdch. Ale \u010do znamen\u00e1 zru\u0161en\u00e9 na Amazone? Storno m\u00e1 tu in\u00fd v\u00fdznam. Na Amazone je miera storna (alebo miera storna) po\u010det storna zo strany online predajcu za posledn\u00fdch sedem dn\u00ed.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813568672\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813568672\",\"name\":\"Ak\u00e1 vysok\u00e1 m\u00f4\u017ee by\u0165 miera storna pred splnen\u00edm objedn\u00e1vky (Amazon) predajcu?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aby nedo\u0161lo k zablokovaniu \u00fa\u010dtu, mus\u00ed by\u0165 miera storna pod 2,5 %. Pri zdravom podnikan\u00ed v online obchode, ktor\u00e9 m\u00e1 pod kontrolou svoju spr\u00e1vu tovaru, v\u0161ak sk\u00f4r tenduje k 0 %.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813604932\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813604932\",\"name\":\"Ak\u00e9 nev\u00fdhody m\u00e1 vysok\u00e1 miera storna v e-commerce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vysok\u00e1 miera storna je \u2013 najm\u00e4 pre predajcov na Amazone \u2013 nev\u00fdhodn\u00e1. Na jednej strane znamenaj\u00fa storna nielen stratu pr\u00edjmov pre predajcov, ale aj pre samotn\u00fa e-commerce platformu, preto\u017ee obaja prich\u00e1dzaj\u00fa o prov\u00edzie z predaja. 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Pri zdravom podnikan\u00ed v online obchode, ktor\u00e9 m\u00e1 pod kontrolou svoju spr\u00e1vu tovaru, v\u0161ak sk\u00f4r tenduje k 0 %.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813604932","position":3,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813604932","name":"Ak\u00e9 nev\u00fdhody m\u00e1 vysok\u00e1 miera storna v e-commerce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vysok\u00e1 miera storna je \u2013 najm\u00e4 pre predajcov na Amazone \u2013 nev\u00fdhodn\u00e1. Na jednej strane znamenaj\u00fa storna nielen stratu pr\u00edjmov pre predajcov, ale aj pre samotn\u00fa e-commerce platformu, preto\u017ee obaja prich\u00e1dzaj\u00fa o prov\u00edzie z predaja. Ved\u00fa v\u0161ak aj k nespokojnosti z\u00e1kazn\u00edkov, \u010do sp\u00f4sobuje, \u017ee sa zdr\u017eia \u010fal\u0161\u00edch n\u00e1kupov a namiesto toho sa obr\u00e1tia na konkurenciu.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813640003","position":4,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/vypocitajte-mieru-zruseni-a-zvyste-vykon-predajcu-tipy-pre-predajcov-amazonu-vratane-vzorca-na-vypocet\/#faq-question-1723813640003","name":"\u010co m\u00f4\u017eem urobi\u0165, aby som udr\u017eal svoju mieru storna n\u00edzku?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V\u00e4\u010d\u0161ina storna zo strany predajcov je sp\u00f4soben\u00e1 pr\u00e1zdnymi skladmi. Investujte preto \u010das a energiu do sol\u00eddneho syst\u00e9mu spr\u00e1vy tovaru alebo si n\u00e1jdite n\u00e1stroj alebo poskytovate\u013ea slu\u017eieb, ktor\u00fd t\u00fato \u00falohu pre v\u00e1s vykon\u00e1.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=227862"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/54353"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=227862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=227862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=227862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}