{"id":227865,"date":"2022-12-06T06:42:00","date_gmt":"2022-12-06T06:42:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/marketingove-trendy-2023-cast-2-tieto-styri-vyvojove-trendy-su-klucove-pre-uspesny-marketing-v-e-commerce\/"},"modified":"2022-12-06T06:42:00","modified_gmt":"2022-12-06T06:42:00","slug":"marketingove-trendy-2023-cast-2-tieto-styri-vyvojove-trendy-su-klucove-pre-uspesny-marketing-v-e-commerce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/marketingove-trendy-2023-cast-2-tieto-styri-vyvojove-trendy-su-klucove-pre-uspesny-marketing-v-e-commerce\/","title":{"rendered":"Marketingov\u00e9 trendy 2023 (\u010das\u0165 2) \u2013 tieto \u0161tyri v\u00fdvojov\u00e9 trendy s\u00fa k\u013e\u00fa\u010dov\u00e9 pre \u00faspe\u0161n\u00fd marketing v e-commerce"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-475104-identifier\">E-commerce trendy 2023 sa dot\u00fdkaj\u00fa r\u00f4znych oblast\u00ed online obchodu. V na\u0161om poslednom pr\u00edspevku sme podrobnej\u0161ie presk\u00famali trendy e-commerce strat\u00e9gi\u00ed. Av\u0161ak aj v marketingu sa otv\u00e1raj\u00fa nov\u00e9 pr\u00edle\u017eitosti a u\u017e zn\u00e1me kan\u00e1ly z\u00edskavaj\u00fa na v\u00fdzname. Pozrieme sa na najd\u00f4le\u017eitej\u0161ie marketingov\u00e9 trendy 2023 v e-commerce: Na toto by sa online predajcovia mali v nasleduj\u00facom roku obzvl\u00e1\u0161\u0165 zamera\u0165.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-216012-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/e-commerce-trendy-cast-1-tieto-vyvojove-trendy-formuju-vase-e-com-strategie\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/27085644\/Ecommerce-trends-haendler-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon-Trends und neue E-Commerce-Strategien f\u00fcr H\u00e4ndler.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/e-commerce-trendy-cast-1-tieto-vyvojove-trendy-formuju-vase-e-com-strategie\/\">\u010cas\u0165 1: E-commerce trendy 2023 \u2013 tieto tri v\u00fdvojov\u00e9 trendy formuj\u00fa e-commerce strat\u00e9gie v nasleduj\u00facom roku<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Rok 2022 sa pomaly bl\u00ed\u017ei ku koncu. Mnoh\u00e9 v\u00fdvojov\u00e9 trendy aj tento rok ovplyvnili online predajcov a priniesli nov\u00e9 impulzy do e-commerce. S bl\u00ed\u017eiacim sa koncom roka je teraz \u010das pozrie\u0165 sa na e-commerce trendy 2023. Zosta\u0148te informovan\u00ed!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/logisticke-trendy-2023-cast-3-tieto-tri-vyvojove-trendy-v-e-commerce-by-si-online-predajcovia-urcite-mali-vsimnut\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23140007\/e-commerce-logistik-trends-2023-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"E-Commerce: In der Logistik halten sich Trends hartn\u00e4ckig - auch 2023.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/logisticke-trendy-2023-cast-3-tieto-tri-vyvojove-trendy-v-e-commerce-by-si-online-predajcovia-urcite-mali-vsimnut\/\">\u010cas\u0165 3: Logistick\u00e9 trendy 2023 \u2013 tieto tri v\u00fdvojov\u00e9 trendy v e-commerce by si online predajcovia ur\u010dite mali v\u0161imn\u00fa\u0165<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pre e-commerce je logistika osobitnou v\u00fdzvou. Predov\u0161etk\u00fdm kv\u00f4li neust\u00e1le rast\u00facemu mno\u017estvu objedn\u00e1vok a s t\u00fdm spojen\u00fdm nespo\u010detn\u00fdm mno\u017estvom bal\u00edkov a cie\u013eov. Bal\u00edky \u010dasto dost\u00e1vaj\u00fa mnoh\u00fdch predajcov na ich hranice. Logistick\u00e9 trendy bud\u00fa v roku 2023 d\u00f4le\u017eit\u00e9!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block gb-responsive-91377-identifier wp-block-heading\">Marketingov\u00e9 trendy 2023 \u2013 Z\u00e1kazn\u00edci chc\u00fa za\u017ei\u0165 nie\u010do v\u00fdnimo\u010dn\u00e9<\/h2><p class=\"theme-wp-block gb-responsive-774674-identifier\">Marketing v online obchode sa dnes dynamicky men\u00ed s potrebami z\u00e1kazn\u00edkov. To sa najm\u00e4 prejavuje na marketingov\u00fdch kan\u00e1loch, ktor\u00e9 sa v posledn\u00fdch rokoch stali st\u00e1le rozsiahlej\u0161\u00edmi. Av\u0161ak nielen kan\u00e1ly, aj technol\u00f3gie sa vyvinuli a pon\u00fakaj\u00fa nov\u00e9, inovat\u00edvne z\u00e1\u017eitky pre z\u00e1kazn\u00edkov. Preto ide aj o marketingov\u00e9 trendy 2023 v <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-deutschland-2022\/\">e-commerce<\/a>: jedine\u010dn\u00e1 z\u00e1kazn\u00edcka sk\u00fasenos\u0165.<\/p><h3 class=\"theme-wp-block gb-responsive-132468-identifier wp-block-heading\">1. Soci\u00e1lne m\u00e9di\u00e1 s\u00fa kr\u00e1\u013eom v e-commerce: Rast\u00faci v\u00fdznam soci\u00e1lnych m\u00e9di\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-110383-identifier\">Ned\u00e1 sa podce\u0148ova\u0165 e-commerce trend smerom k soci\u00e1lnemu obchodu a objavovaciemu obchodu na platform\u00e1ch soci\u00e1lnych m\u00e9di\u00ed. Na jednej strane sa tento trend t\u00fdka e-commerce strat\u00e9gi\u00ed. Na druhej strane m\u00e1 soci\u00e1lny obchod aj z\u00e1sadn\u00fd vplyv na marketing online predajcov. D\u00f4vod: Na soci\u00e1lnych m\u00e9di\u00e1ch platia in\u00e9 z\u00e1konitosti ako napr\u00edklad v klasickom e-mailovom marketingu. To sa najm\u00e4 prejavuje prostredn\u00edctvom \u010doraz relevantnej\u0161ieho objavovacieho obchodu. Tu \u201en\u00e1jdu\u201c produkty potenci\u00e1lni z\u00e1kazn\u00edci na z\u00e1klade inform\u00e1ci\u00ed, ktor\u00e9 \u2013 v tomto pr\u00edpade \u2013 Facebook sporadicky zobrazuje v pr\u00fade pou\u017e\u00edvate\u013eov pod\u013ea ich z\u00e1ujmov.<\/p><p class=\"theme-wp-block gb-responsive-765948-identifier\">V\u0161eobecne plat\u00ed na soci\u00e1lnych m\u00e9di\u00e1ch: N\u00e1kupn\u00fd z\u00e1\u017eitok je bezprobl\u00e9movo integrovan\u00fd do z\u00e1\u017eitku z z\u00e1bavy. Johannes Altmann, zakladate\u013e Shoplupe, potvrdzuje v\u00fdznam objavovacieho obchodu: \u201eProjekt v\u00fdskumu pou\u017e\u00edvate\u013eov, ktor\u00fd som vykonal, uk\u00e1zal, \u017ee spotrebitelia sa v online obchodoch nec\u00edtia in\u0161pirovan\u00ed. S\u00edce vytv\u00e1rame nieko\u013eko in\u0161piruj\u00facich str\u00e1nok obchodov a niektor\u00e9 impulz\u00edvne n\u00e1kupy vznikaj\u00fa, ale \u010dasto s\u00fa zalo\u017een\u00e9 na kombin\u00e1cii s atrakt\u00edvnymi cenami a ponukami. Produkty v\u0161ak musia n\u00e1js\u0165 svojich z\u00e1kazn\u00edkov a to sa deje na Facebooku alebo Instagrame.\u201c<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-665751-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-600655-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u201eProjekt v\u00fdskumu pou\u017e\u00edvate\u013eov, ktor\u00fd som vykonal, uk\u00e1zal, \u017ee spotrebitelia sa v online obchodoch nec\u00edtia in\u0161pirovan\u00ed. S\u00edce vytv\u00e1rame nieko\u013eko in\u0161piruj\u00facich str\u00e1nok obchodov a niektor\u00e9 impulz\u00edvne n\u00e1kupy vznikaj\u00fa, ale \u010dasto s\u00fa zalo\u017een\u00e9 na kombin\u00e1cii s atrakt\u00edvnymi cenami a ponukami. Produkty v\u0161ak musia n\u00e1js\u0165 svojich z\u00e1kazn\u00edkov a to sa deje na Facebooku alebo Instagrame.\u201c<\/span><\/p>\n<cite>Johannes Altmann, zakladate\u013e Shoplupe<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-653238-identifier\">Predov\u0161etk\u00fdm Gener\u00e1cia Z sa st\u00e1va pre online predajcov marketingov\u00fdm fokusom. Nielen\u017ee sa ve\u013ea zdr\u017euj\u00fa na platform\u00e1ch soci\u00e1lnych m\u00e9di\u00ed, ale \u010doraz viac o\u010dak\u00e1vaj\u00fa, \u017ee tam n\u00e1jdu aj integrovan\u00fd n\u00e1kupn\u00fd z\u00e1\u017eitok. Trend smerom k soci\u00e1lnemu obchodu sa prejavuje aj prostredn\u00edctvom neust\u00e1le roz\u0161irovan\u00fdch e-commerce funkci\u00ed, ktor\u00e9 predov\u0161etk\u00fdm Facebook a Instagram pon\u00fakaj\u00fa firm\u00e1m. Predajn\u00fd potenci\u00e1l na soci\u00e1lnych m\u00e9di\u00e1ch sa v roku 2023 pravdepodobne \u010falej zv\u00fd\u0161i.<\/p><h3 class=\"theme-wp-block gb-responsive-538360-identifier wp-block-heading\">2. AR, VR, AI, Metaverse a NFTs \u2013 Inova\u010dn\u00e1 sila pre online obchod<\/h3><p class=\"theme-wp-block gb-responsive-36209-identifier\">Online obchod sa v nasleduj\u00facom roku viac ne\u017e kedyko\u013evek predt\u00fdm stretne s inovat\u00edvnymi technol\u00f3giami, ako s\u00fa roz\u0161\u00edren\u00e1 realita, virtu\u00e1lna realita, umel\u00e1 inteligencia, metaverse a non-fungible tokeny. U\u017e teraz testuj\u00fa ve\u013ek\u00e9 spolo\u010dnosti ako <a href=\"https:\/\/www.wuv.de\/Exklusiv\/Specials\/Sportmarketing-Summit-2022\/Adidas-zeigt-H%C3%A4ndlern-WM-Produkte-virtuell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adidas<\/a> alebo <a href=\"https:\/\/www.popupstores.de\/shop-finden\/virtual-reality-pop-up-store-von-zalando-in-madrid.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zalando<\/a> VR aplik\u00e1cie, aby udr\u017eali kontakt s predajcami a z\u00e1kazn\u00edkmi a prezentovali nov\u00e9 produkty a obchody. Zvy\u0161uj\u00face sa testovanie bolo poh\u00e1\u0148an\u00e9 pand\u00e9miou koronav\u00edrusu. Obchod musel r\u00fdchlo reagova\u0165 a otvori\u0165 nov\u00e9 mo\u017enosti kontaktu so z\u00e1kazn\u00edkmi.<\/p><p class=\"theme-wp-block gb-responsive-947535-identifier\">Pre predajcov m\u00f4\u017eu by\u0165 AR a VR aplik\u00e1cie napr\u00edklad v online obchode pri prezent\u00e1cii produktov ur\u010dite v\u00fdhodn\u00e9 \u2013 cel\u00e9 pop-up obchody, ako ich Zalando testovalo v Madride, s\u00fa v\u0161ak zatia\u013e sk\u00f4r v\u00fdnimkou. Aj men\u0161ie aplik\u00e1cie m\u00f4\u017eu z\u00e1kazn\u00edkom poskytn\u00fa\u0165 cenn\u00e9 slu\u017eby a t\u00fdm lep\u0161iu z\u00e1kazn\u00edcku sk\u00fasenos\u0165, napr\u00edklad v segmente oble\u010denia: Tu m\u00f4\u017ee VR pom\u00f4c\u0165 z\u00edska\u0165 dojem z odevu na vlastnom tele e\u0161te pred jeho zak\u00fapen\u00edm. A to len s nieko\u013ek\u00fdmi kliknutiami.<\/p><p class=\"theme-wp-block gb-responsive-477339-identifier\">AI bude v e-commerce trendoch 2023 zohr\u00e1va\u0165 k\u013e\u00fa\u010dov\u00fa \u00falohu pri personaliz\u00e1cii obsahu a n\u00e1vrhoch produktov \u2013 o tom viac v bode sedem. Metaverse a digit\u00e1lne zberate\u013esk\u00e9 predmety, tzv. non-fungible tokeny (NFT), z\u00edskavaj\u00fa najm\u00e4 v marketingu e-commerce viac pozornosti. Metaverse a NFTs s\u00fa u\u017e teraz pova\u017eovan\u00e9 za s\u013eubn\u00fa mo\u017enos\u0165, ako v\u00fdrazne posilni\u0165 z\u00e1kazn\u00edcku lojalitu. Predajcovia m\u00f4\u017eu vyu\u017e\u00edva\u0165 NFTs na to, aby z\u00e1kazn\u00edkom pon\u00fakali exkluz\u00edvne digit\u00e1lne produkty alebo z\u013eavy zabezpe\u010den\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-694410-identifier\">Metaverse m\u00f4\u017ee tie\u017e fungova\u0165 ako roz\u0161\u00edren\u00fd predajn\u00fd priestor na predstavenie nov\u00fdch produktov komunite. Ako sa v\u0161ak Metaverse a NFTs presne vyvin\u00fa, je v s\u00fa\u010dasnosti e\u0161te neist\u00e9, ako uv\u00e1dza Hagen Meischner, partner mana\u017e\u00e9r v Shopify: \u201eMo\u017eno sa Metaverse jedn\u00e9ho d\u0148a vyvinie na digit\u00e1lnu videokonferen\u010dn\u00fa platformu alebo nie\u010do podobn\u00e9, a NFTs m\u00f4\u017eu by\u0165 integrovan\u00e9 do in\u00fdch technol\u00f3gi\u00ed na zv\u00fd\u0161enie bezpe\u010dnosti digit\u00e1lnych transakci\u00ed. Ale nemysl\u00edm si, \u017ee sa NFTs dlhodobo presadia ako samostatn\u00e9 digit\u00e1lne produkty, ktor\u00e9 by spotrebitelia kupovali.\u201c<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 gb-responsive-133639-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-95234-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u201eMo\u017eno sa Metaverse jedn\u00e9ho d\u0148a vyvinie na digit\u00e1lnu videokonferen\u010dn\u00fa platformu alebo nie\u010do podobn\u00e9, a NFTs m\u00f4\u017eu by\u0165 integrovan\u00e9 do in\u00fdch technol\u00f3gi\u00ed na zv\u00fd\u0161enie bezpe\u010dnosti digit\u00e1lnych transakci\u00ed. Ale nemysl\u00edm si, \u017ee sa NFTs dlhodobo presadia ako samostatn\u00e9 digit\u00e1lne produkty, ktor\u00e9 by spotrebitelia kupovali.\u201c<\/span><\/p>\n<cite>Hagen Meischner, partner mana\u017e\u00e9r v Shopify<\/cite><\/blockquote><h3 class=\"theme-wp-block gb-responsive-400082-identifier wp-block-heading\">3. Obsah vytvoren\u00fd pou\u017e\u00edvate\u013emi v marketingu pre v\u00e4\u010d\u0161iu d\u00f4veryhodnos\u0165<\/h3><p class=\"theme-wp-block gb-responsive-593864-identifier\">Pokia\u013e ide o komunitu: E-commerce spolo\u010dnosti by mali v roku 2023 e\u0161te viac stavi\u0165 na content marketing, ktor\u00fd vytvorili u\u017e\u00edvatelia pre u\u017e\u00edvate\u013eov. U\u017e\u00edvatelsk\u00fd generovan\u00fd obsah (UGC) je k\u013e\u00fa\u010dov\u00e9 slovo pre v\u00e4\u010d\u0161iu d\u00f4veryhodnos\u0165 v content marketingu. Nez\u00e1le\u017e\u00ed na tom, \u010di ide o z\u00e1kazn\u00edcke fotografie alebo vide\u00e1 \u2013 obsah, ktor\u00fd vytvorili z\u00e1kazn\u00edci pre in\u00fdch z\u00e1kazn\u00edkov, je ove\u013ea efekt\u00edvnej\u0161\u00ed ako \u010disto zna\u010dkov\u00e1 reklama, ktor\u00e1 je leskl\u00e1. Ako d\u00f4le\u017eit\u00fd bude u\u017e\u00edvate\u013esk\u00fd generovan\u00fd obsah v nasleduj\u00facom roku pre e-commerce, ukazuje aj na z\u00e1klade \u0161tatist\u00edk prieskumov: Tak <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/490724\/umfrage\/nutzung-von-bewerungsportalen-vor-dem-online-einkauf-nach-altersgruppen\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">66 percent 19- a\u017e 26-ro\u010dn\u00fdch uv\u00e1dza, \u017ee pred online n\u00e1kupom \u010d\u00edta z\u00e1kazn\u00edcke recenzie<\/a>. Pre predajcov to znamen\u00e1, \u017ee by sa mali viac zamera\u0165 na UGC a menej na leskl\u00fa reklamu.<\/p><h3 class=\"theme-wp-block gb-responsive-618626-identifier wp-block-heading\">4. Osobne namiesto masy \u2013 personaliz\u00e1cia zost\u00e1va krit\u00e9riom \u00faspechu<\/h3><p class=\"theme-wp-block gb-responsive-192160-identifier\">Rovnak\u00e9 plat\u00ed aj pri t\u00e9me oslovenia z\u00e1kazn\u00edkov. Osobn\u00e9 oslovenie sa u\u017e teraz o\u010dak\u00e1va v\u00e4\u010d\u0161inou z\u00e1kazn\u00edkov. V<a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> prieskume Sendcloud<\/a> potvrdilo 52 percent respondentov u\u017e pred dvoma rokmi, \u017ee si praj\u00fa personalizovan\u00e9 ponuky od predajcov. Trend personaliz\u00e1cie naber\u00e1 s ka\u017ed\u00fdm rokom na obr\u00e1tkach. Osobn\u00e9 oslovenie patr\u00ed preto k najd\u00f4le\u017eitej\u0161\u00edm e-commerce trendom 2023. To plat\u00ed nielen pre ponuky, ale aj pre z\u00e1kazn\u00edcku podporu. Predajcovia by mali zabezpe\u010di\u0165, aby z\u00e1kazn\u00edci mohli dosiahnu\u0165 osobn\u00fa podporu \u2013 to sa d\u00e1 napr\u00edklad ve\u013emi dobre realizova\u0165 integr\u00e1ciou live chatu, ktor\u00fd z\u00e1rove\u0148 pon\u00faka nov\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165.<\/p><h2 class=\"theme-wp-block gb-responsive-291464-identifier wp-block-heading\">Rozhoduj\u00face pre \u00faspech: Zameranie na autenticitu, personaliz\u00e1ciu a soci\u00e1lne m\u00e9di\u00e1<\/h2><p class=\"theme-wp-block gb-responsive-618104-identifier\">Marketing v e-commerce bude v nasleduj\u00facom roku musie\u0165 e\u0161te viac zamera\u0165 na personaliz\u00e1ciu obsahu, aby oslovilo z\u00e1kazn\u00edkov. D\u00f4le\u017eit\u00fdm bodom je tie\u017e autenticita. Namiesto leskl\u00e9ho marketingu zohr\u00e1va spr\u00e1va komunity a u\u017e\u00edvate\u013esk\u00fd generovan\u00fd obsah rozhoduj\u00facu \u00falohu, aby sa z\u00e1kazn\u00edci, zna\u010dky a spolo\u010dnosti c\u00edtili prepojen\u00ed. Okrem toho bude marketing \u010doraz viac integrovan\u00fd do z\u00e1kazn\u00edckej sk\u00fasenosti \u2013 predov\u0161etk\u00fdm na kan\u00e1loch soci\u00e1lnych m\u00e9di\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-16193-identifier has-small-font-size\">Foto: \u00a9 AAYDESIGN &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-commerce trendy 2023 sa dot\u00fdkaj\u00fa r\u00f4znych oblast\u00ed online obchodu. V na\u0161om poslednom pr\u00edspevku sme podrobnej\u0161ie presk\u00famali trendy e-commerce strat\u00e9gi\u00ed. Av\u0161ak aj v marketingu sa otv\u00e1raj\u00fa nov\u00e9 pr\u00edle\u017eitosti a u\u017e zn\u00e1me kan\u00e1ly z\u00edskavaj\u00fa na v\u00fdzname. Pozrieme sa na najd\u00f4le\u017eitej\u0161ie marketingov\u00e9 trendy 2023 v e-commerce: Na toto by sa online predajcovia mali v nasleduj\u00facom roku obzvl\u00e1\u0161\u0165 zamera\u0165.<\/p>\n","protected":false},"author":3,"featured_media":23445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1452,1383],"tags":[],"class_list":["post-227865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-amp-online-maloobchod","category-tipy-a-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce: Tieto marketingov\u00e9 trendy s\u00fa k\u013e\u00fa\u010dov\u00e9 v roku 2025<\/title>\n<meta name=\"description\" content=\"Ak\u00e9 marketingov\u00e9 trendy v roku 2025 by si mali predajcovia v e-commerce ur\u010dite zapam\u00e4ta\u0165? 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