{"id":227871,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/"},"modified":"2021-08-03T08:16:00","modified_gmt":"2021-08-03T08:16:00","slug":"najlepsia-strategia-amazon-ppc-pre-vase-reklamy","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/","title":{"rendered":"Najlep\u0161ia strat\u00e9gia Amazon PPC pre va\u0161e reklamy"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">Toto je \u010dl\u00e1nok, ktor\u00fd sme nap\u00edsali spolo\u010dne s na\u0161\u00edm americk\u00fdm partnerom SellerMetrics. Niektor\u00e9 z obr\u00e1zkov s\u00fa preto v angli\u010dtine.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">Spr\u00e1va vlastn\u00fdch kampan\u00ed Amazon PPC je \u0165a\u017ek\u00e1 pr\u00e1ca. Predajcovia sa \u010dasto c\u00edtia pre\u0165a\u017een\u00ed r\u00f4znymi typmi rekl\u00e1m a nastaveniami. \u010casto sa k tomu prid\u00e1vaj\u00fa aj \u010fal\u0161ie \u00falohy podnikania Amazon FBA, s ktor\u00fdmi maj\u00fa predajcovia u\u017e tak dos\u0165 pr\u00e1ce.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">Jednou z najv\u00e4\u010d\u0161\u00edch ch\u00fdb nov\u00e1\u010dikov s\u00fa nekontrolovan\u00e9 v\u00fddavky na ich kampane Amazon PPC. T\u00fdmto sa m\u00f4\u017eete \u013eahko vyhn\u00fa\u0165, ak si vyviniete dobr\u00fa strat\u00e9giu Amazon PPC.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">V tomto \u010dl\u00e1nku sa zaober\u00e1me strat\u00e9giami pon\u00fak pred a po\u010das akt\u00edvnej kampane.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">Predt\u00fdm, ako sa teda (za ve\u013ea pe\u0148az\u00ed) op\u00fdtate agent\u00faru na Amazon PPC na t\u00fato t\u00e9mu, pre\u010d\u00edtajte si najprv n\u00e1\u0161 pr\u00edspevok.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">\u010co je Amazon PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">\u201ePPC\u201c znamen\u00e1 pri Amazone a in\u00fdch poskytovate\u013eoch \u201ePay per Click\u201c a t\u00fdka sa modelu \u00fa\u010dtovania zobrazen\u00fdch rekl\u00e1m. Podobn\u00e9 modely existuj\u00fa aj pri Google Ads, Meta a podobne. Inzerent plat\u00ed za ka\u017ed\u00fd klik, ktor\u00fd jeho reklama vygeneruje.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">V\u00fdhoda je zrejm\u00e1: N\u00e1klady na reklamy Amazon PPC vznikaj\u00fa iba vtedy, ke\u010f reklama skuto\u010dne konvertuje. Ak nikto neklikne, cel\u00e9 to nestoj\u00ed ni\u010d. T\u00fdm p\u00e1dom s\u00fa konkr\u00e9tne reklamn\u00e9 v\u00fddavky vopred len pribli\u017ene ur\u010den\u00e9. S denn\u00fdm rozpo\u010dtom sa v\u0161ak d\u00e1 obmedzi\u0165 maxim\u00e1lna v\u00fd\u0161ka reklamn\u00fdch n\u00e1kladov kampane.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">Vo v\u00e4\u010d\u0161ine pr\u00edpadov a aj na Amazone s\u00fa kampane PPC v\u00e4\u010d\u0161inou zalo\u017een\u00e9 na k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch. To znamen\u00e1, \u017ee reklama sa zobrazuje, ke\u010f pou\u017e\u00edvatelia h\u013eadaj\u00fa zadan\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo (cielenie na k\u013e\u00fa\u010dov\u00e9 slov\u00e1). Preto m\u00e1 prieskum k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00fd sa mus\u00ed vykona\u0165 vopred, osobitn\u00fd v\u00fdznam. Ak sa tu nezistia relevantn\u00e9 vyh\u013ead\u00e1vacie v\u00fdrazy, m\u00f4\u017ee to ovplyvni\u0165 \u00faspech cel\u00fdch reklamn\u00fdch skup\u00edn a \u0161trukt\u00fary kampan\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">V nasleduj\u00facom pr\u00edklade sa pre k\u013e\u00fa\u010dov\u00e9 slovo \u201ewanderhose herren\u201c zobrazuje ako sponzorovan\u00fd Amazon obchod, tak aj r\u00f4zne reklamy Sponsored Products. Posledn\u00e9 sa zobrazuj\u00fa v hornej \u010dasti pred organick\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania, ale aj e\u0161te raz ni\u017e\u0161ie.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Nem\u00e1te \u017eiadne znalosti o Amazon PPC? S na\u0161\u00edm tutori\u00e1lom to \u010doskoro bude \u00faplne in\u00e9!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">Ke\u010f\u017ee zvy\u010dajne viacero spolo\u010dnost\u00ed chce s\u00fa\u0165a\u017ei\u0165 o k\u013e\u00fa\u010dov\u00e9 slovo, ale reklamn\u00e9 miesta s\u00fa obmedzen\u00e9, zvy\u010dajne sa v syst\u00e9me Cost per Click (CPC) ur\u010duje, ktor\u00fd inzerent z\u00edska pr\u00edstup. Kto pon\u00fakne najvy\u0161\u0161iu sumu, z\u00edska zodpovedaj\u00faco najlep\u0161ie miesto vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Tento proces tie\u017e vyu\u017e\u00edva Real Time Bidding, t. j. reklamn\u00e9 miesta sa pride\u013euj\u00fa a zobrazuj\u00fa v re\u00e1lnom \u010dase. \u010c\u00edm vy\u0161\u0161\u00ed je teda rozpo\u010det na klik, t\u00fdm \u010dastej\u0161ie bude Amazon zvy\u010dajne zobrazova\u0165 PPC inzer\u00e1t.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">Ako u\u017e bolo nazna\u010den\u00e9, m\u00f4\u017eu predajcovia na Amazone sp\u00fa\u0161\u0165a\u0165 r\u00f4zne form\u00e1ty PPC inzer\u00e1tov. Tieto zah\u0155\u0148aj\u00fa Sponsored Products, Sponsored Brands a Sponsored Display-Ads:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Products<\/strong> si u\u017e ka\u017ed\u00fd pou\u017e\u00edvate\u013e Amazonu niekedy v\u0161imol, preto\u017ee sa zobrazuj\u00fa nielen pred, v r\u00e1mci, ved\u013ea a po organick\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1vania, ale objavuj\u00fa sa aj na str\u00e1nkach s detailmi produktov. Predov\u0161etk\u00fdm miesta v hornej \u010dasti str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania s\u00fa \u017eiadan\u00e9, preto\u017ee priamo up\u00fataj\u00fa pozornos\u0165 z\u00e1kazn\u00edka. S t\u00fdmto form\u00e1tom je mo\u017en\u00e9 propagova\u0165 jednotliv\u00e9 produkty. Z\u00e1kazn\u00edci, ktor\u00ed klikn\u00fa na inzer\u00e1t, sa zvy\u010dajne dostan\u00fa priamo na pr\u00edslu\u0161n\u00fa str\u00e1nku s detailmi. Inzer\u00e1ty tejto reklamnej skupiny si vy\u017eaduj\u00fa pravideln\u00fa anal\u00fdzu a optimaliz\u00e1ciu.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Brands<\/strong> s\u00fa tie\u017e dos\u0165 n\u00e1padn\u00e9. Objavuj\u00fa sa pred organick\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania a sponzorovan\u00fdmi produktmi \u00faplne hore na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania. Reklamy tohto typu kampan\u00ed zobrazuj\u00fa logo zna\u010dky, individu\u00e1lne navrhnut\u00fd nadpis a a\u017e tri produkty zna\u010dky, pre ktor\u00fa bola reklama zadan\u00e1. Aj tu musia inzerenti pravidelne kontrolova\u0165, ako reklama funguje.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Display Ads<\/strong> s\u00fa vizu\u00e1lne podobn\u00e9 Sponsored Products, ale namiesto toho, aby sa zakladali na k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch, vyu\u017e\u00edva Amazon pre Sponsored Display Ads n\u00e1kupn\u00e9 sign\u00e1ly zhroma\u017eden\u00e9 od z\u00e1kazn\u00edkov, aby automaticky oslovil t\u00fa cie\u013eov\u00fa skupinu, ktor\u00e1 s vysokou pravdepodobnos\u0165ou klikne na inzer\u00e1t s pr\u00edslu\u0161n\u00fdm produktom, pomocou strojov\u00e9ho u\u010denia.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">V nasleduj\u00facom texte sa chceme podrobnej\u0161ie zaobera\u0165 jednotliv\u00fdmi form\u00e1tmi a ich \u00fa\u010delmi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">Sponsored Products<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"Mnoho predajcov si na svoj Amazon PPC naj\u00edma aj agent\u00faru.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">Medzi predajcami a z\u00e1kazn\u00edkmi s\u00fa Sponsored Products Ads najzn\u00e1mej\u0161ie, pri\u010dom z\u00e1kazn\u00edci si nemusia v\u017edy uvedomi\u0165, \u017ee ide o reklamu na Amazone, preto\u017ee tieto inzer\u00e1ty maj\u00fa rovnak\u00fa \u0161trukt\u00faru ako organick\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania a s\u00fa ozna\u010den\u00e9 len mal\u00fdm siv\u00fdm n\u00e1pisom &#8220;Gesponsert&#8221;. Tieto inzer\u00e1ty m\u00f4\u017eu vytv\u00e1ra\u0165 ako be\u017en\u00ed predajcovia na trhu cez Seller Central, tak aj dod\u00e1vatelia cez Amazon Marketing Service. Generovanie sa potom vykon\u00e1va automaticky na z\u00e1klade propagovan\u00e9ho produktu, vr\u00e1tane odkazov, ktor\u00e9 ved\u00fa na pr\u00edslu\u0161n\u00fa str\u00e1nku s detailmi produktu. N\u00e1klady na Sponsored Products Ads z\u00e1visia od r\u00f4znych premenn\u00fdch, ako s\u00fa cena CPC, denn\u00fd rozpo\u010det a ponuky in\u00fdch inzerentov.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">Aj ke\u010f Sponsored Products Ads alebo in\u00e9 PPC inzer\u00e1ty nemaj\u00fa priamy vplyv na hodnotenie produktu, m\u00f4\u017eu nepriamo zlep\u0161i\u0165 konverzn\u00fd pomer a zv\u00fd\u0161i\u0165 tr\u017eby generovan\u00e9 na Amazone, \u010do sa n\u00e1sledne zoh\u013ead\u0148uje v v\u00fdpo\u010dtoch algoritmu. Relevancia str\u00e1nok produktov pre konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 je rozhoduj\u00faca pre \u00faspech PPC inzer\u00e1tov, preto\u017ee algoritmus ich hodnot\u00ed na z\u00e1klade r\u00f4znych faktorov. \u00daspe\u0161n\u00e1 PPC reklama na Amazone si preto vy\u017eaduje riadnu SEO optimaliz\u00e1ciu propagovanej str\u00e1nky s detailmi produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">Product Targeting<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Amazon pon\u00faka aj Product Targeting pre Sponsored Products Ads, pri ktorom si predajcovia m\u00f4\u017eu vybra\u0165 in\u00e9 produkty, kateg\u00f3rie alebo zna\u010dky ako cie\u013e svojich inzer\u00e1tov, namiesto toho, aby sa s\u00fastredili na k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Tieto inzer\u00e1ty sa \u010dasto umiest\u0148uj\u00fa na str\u00e1nkach produktov a poskytuj\u00fa predajcom viac mo\u017enost\u00ed na optimaliz\u00e1ciu a v\u00fdber najlep\u0161\u00edch reklamn\u00fdch miest pre ich cie\u013eov\u00fa skupinu.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">Menej zn\u00e1ma mo\u017enos\u0165 propag\u00e1cie produktov na Amazone s\u00fa Landing Pages, ktor\u00e9 umo\u017e\u0148uj\u00fa propagova\u0165 jeden alebo viac produktov na individu\u00e1lnych str\u00e1nkach so \u0161peci\u00e1lnym obsahom, ako s\u00fa vide\u00e1 alebo obr\u00e1zky. Tieto m\u00f4\u017eu by\u0165 tie\u017e vyu\u017eit\u00e9 pre do\u010dasn\u00e9 str\u00e1nky zna\u010diek, ktor\u00e9 s\u00fa spojen\u00e9 so \u0161pecifick\u00fdmi propaga\u010dn\u00fdmi akciami alebo podporuj\u00fa generovanie leadov. Pr\u00edkladom je Landing Page pre Kindle na Amazone:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Amazon PPC poskytuje n\u00e1stroj na vytv\u00e1ranie Landing Pages.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-248070-identifier\">Pre tento typ PPC inzer\u00e1tu poskytuje Amazon ako \u0161abl\u00f3ny, tak aj Landing Pages pod\u013ea princ\u00edpu stavebnice. Pre individu\u00e1lnu v\u00fdstavbu str\u00e1nok je v\u0161ak potrebn\u00e9 priamo kontaktova\u0165 Amazon Advertising. Pre Landing Pages m\u00e1 Amazon ur\u010dit\u00e9 <strong>po\u017eiadavky a smernice<\/strong>, ktor\u00e9 by predajcovia mali nevyhnutne dodr\u017eiava\u0165. V\u0161etky d\u00f4le\u017eit\u00e9 inform\u00e1cie si m\u00f4\u017eete pozrie\u0165 tu: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smernice pre Landing Pages od Amazonu<\/a>.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">Dynamic Ecommerce Ads<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">\u010eal\u0161ou reklamnou mo\u017enos\u0165ou v univerze Amazon PPC s\u00fa Dynamic Ecommerce Ads (DEA), ktor\u00e9 s\u00fa zalo\u017een\u00e9 na rozsiahlych z\u00e1kazn\u00edckych \u00fadajoch Amazonu. Podobne ako pri Product Targeting sa produkty cielene a v re\u00e1lnom \u010dase propaguj\u00fa na z\u00e1klade n\u00e1kupn\u00e9ho spr\u00e1vania z\u00e1kazn\u00edkov. DEA pou\u017e\u00edva ASIN ako z\u00e1klad a vy\u017eaduje pozadie bez tla\u010didla na akciu, preto\u017ee tak\u00e9to sa prid\u00e1vaj\u00fa automaticky. GIFy a vide\u00e1 nie s\u00fa povolen\u00e9, ale kup\u00f3ny a z\u00e1kazn\u00edcke recenzie m\u00f4\u017eu by\u0165 integrovan\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">Najv\u00e4\u010d\u0161ou v\u00fdhodou DEA je ich plne automatick\u00e9 zobrazovanie, av\u0161ak inzerenti maj\u00fa t\u00fdm p\u00e1dom len obmedzen\u00e9 mo\u017enosti vplyvu. Z\u00edskavaj\u00fa pr\u00edstup k demografick\u00fdm \u00fadajom Amazonu a inzer\u00e1t, ktor\u00fd sa dynamicky prisp\u00f4sobuje zhroma\u017eden\u00fdm \u00fadajom. Dynamick\u00e9 kampane m\u00f4\u017eu tie\u017e rozpozna\u0165 zmeny v stave produktu a primerane reagova\u0165, \u010do znamen\u00e1 \u00fasporu \u010dasu pre inzerentov.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">Sponsored Brands<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"PPC program Amazonu sp\u00f4sobuje n\u00e1klady, ktor\u00e9 sa v\u0161ak m\u00f4\u017eu l\u00ed\u0161i\u0165.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">\u010eal\u0161\u00edm popul\u00e1rnym reklamn\u00fdm form\u00e1tom v r\u00e1mci Amazon PPC s\u00fa Sponsored Brands, predt\u00fdm zn\u00e1me ako Amazon Headline Search Ads. Na rozdiel od Sponsored Products inzer\u00e1tov, ktor\u00e9 sa zameriavaj\u00fa na propag\u00e1ciu konkr\u00e9tneho produktu, maj\u00fa Sponsored Brands za cie\u013e zv\u00fd\u0161i\u0165 povedomie o ur\u010ditej zna\u010dke. T\u00fdm oslovuj\u00fa z\u00e1kazn\u00edkov sk\u00f4r v hornej \u010dasti marketingov\u00e9ho funnelu, ktor\u00ed vyu\u017e\u00edvaj\u00fa Amazon na spozn\u00e1vanie nov\u00fdch produktov a zna\u010diek \u2013 75 % online nakupuj\u00facich vyu\u017e\u00edva Amazon aj t\u00fdmto sp\u00f4sobom (The 2019 Amazon Consumer Shopping Study od CPC Strategy, s. 6).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">Na vyu\u017eitie tohto form\u00e1tu je potrebn\u00e9, aby predajcovia zaregistrovali svoju zna\u010dku v Amazon Brand Registry. Viac inform\u00e1ci\u00ed n\u00e1jdete v na\u0161om \u010dl\u00e1nku na t\u00e9mu <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\">Amazon Sponsored Brands.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">Sponsored Display<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">Posledn\u00e1 kateg\u00f3ria, ktor\u00fa v\u00e1m chceme predstavi\u0165, je v r\u00e1mci Amazon PPC Sponsored Display Ad. Kombinuje Sponsored Products s Display Ads a vytv\u00e1ra sa na z\u00e1klade existuj\u00facich produktov\u00fdch listingov. Zodpovedaj\u00faco ved\u00fa z\u00e1kazn\u00edkov po kliknut\u00ed priamo na str\u00e1nku s detailmi produktu.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">Osobitos\u0165ou je, \u017ee Sponsored Display Ads sa s\u00edce kupuj\u00fa, vytv\u00e1raj\u00fa a s\u00fa k dispoz\u00edcii len predajcom na trhu na Amazone, ale s\u00fa tie\u017e integrovan\u00e9 na extern\u00fdch webov\u00fdch str\u00e1nkach a v aplik\u00e1ci\u00e1ch tret\u00edch str\u00e1n.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">\u00da\u010dely pou\u017eitia Display Ads<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">Predajcovia m\u00f4\u017eu s Amazon PPC reklamou a Sponsored Display Ad obsluhova\u0165 ako horn\u00fd, tak aj doln\u00fd funnel: Na jednej strane je mo\u017en\u00e9 cielene oslovi\u0165 nov\u00fdch z\u00e1kazn\u00edkov, na druhej strane m\u00f4\u017eu by\u0165 star\u00ed z\u00e1kazn\u00edci podnecovan\u00ed k opakovan\u00e9mu n\u00e1kupu s\u00favisiacich produktov. Klasick\u00e9 retargeting je tie\u017e mo\u017en\u00e9 s Display Ad, ke\u010f sa z\u00e1kazn\u00edkovi zobrazuj\u00fa produkty, o ktor\u00e9 sa v minulosti zauj\u00edmal.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">S pomocou Sponsored Display Ad je mo\u017en\u00e9 oslovi\u0165 z\u00e1kazn\u00edkov Amazonu aj na in\u00fdch webov\u00fdch str\u00e1nkach a nasmerova\u0165 ich na produkt inzerenta. To zvy\u0161uje dosah a pom\u00e1ha nielen pri budovan\u00ed zna\u010dky mimo e-commerce platformy, ale aj pri zvy\u0161ovan\u00ed z\u00e1kazn\u00edckej lojality.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">Zvy\u010dajne sa tento reklamn\u00fd form\u00e1t pride\u013euje na Amazone v PPC syst\u00e9me. Zna\u010dky v\u0161ak maj\u00fa aj mo\u017enos\u0165 plati\u0165 za zobrazenie, t. j. za ka\u017ed\u00e9 zobrazenie.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Tento hos\u0165uj\u00faci pr\u00edspevok je od<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, spoluzakladate\u013e spolo\u010dnosti SellerMetrics.app<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Sme <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a>, n\u00e1\u0161 softv\u00e9r na Amazon PPC pom\u00e1ha predajcom na Amazone, zna\u010dk\u00e1m, autorom KDP a agent\u00faram optimalizova\u0165 ich kampane Amazon PPC pomocou automatiz\u00e1cie pon\u00fak, hromadn\u00fdch Manual zmien pon\u00fak a anal\u00fdz. Na\u0161ou misiou je pom\u00f4c\u0165 predajcom optimalizova\u0165 ich kampane Amazon PPC.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Automatick\u00e9 vs. manu\u00e1lne kampane<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">Ale predt\u00fdm, ne\u017e sa postar\u00e1me o va\u0161u Amazon PPC strat\u00e9giu a ponuky, pozrime sa najprv na <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">rozdiely medzi automatick\u00fdmi a manu\u00e1lnymi Amazon PPC kampanami<\/a>. Pri automatick\u00fdch kampaniach Amazon automaticky cielenie na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a podobn\u00e9 produkty vo va\u0161ich inzer\u00e1toch. Pri manu\u00e1lnych kampaniach je v\u0161ak t\u00e1to \u00faloha na v\u00e1s:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vybra\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1\/produkty, ktor\u00e9 sa bud\u00fa cieli\u0165, aby sa na ne pon\u00fakalo.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Typ zodpovedaj\u00faceho k\u013e\u00fa\u010dov\u00e9ho slova na zladenie.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pon\u00faka\u0165 na s\u00favisiace k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">To, \u010di by ste mali zvoli\u0165 automatick\u00fa alebo manu\u00e1lnu kampa\u0148, z\u00e1vis\u00ed od toho, v ktorej f\u00e1ze cyklu uvedenia produktu sa pr\u00e1ve nach\u00e1dzate.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">\u010c\u00edm sk\u00f4r sa nach\u00e1dzate v cykle, t\u00fdm lep\u0161ie sa hodia automatick\u00e9 kampane. Takto si m\u00f4\u017eete najprv vysk\u00fa\u0161a\u0165. V neskor\u0161\u00edch f\u00e1zach s\u00fa vhodn\u00e9 manu\u00e1lne kampane, preto\u017ee u\u017e presne viete, ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a ASINy dobre funguj\u00fa s va\u0161\u00edm produktom.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Mimochodom: Nemus\u00edte okam\u017eite pozastavi\u0165 svoje automatick\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">Amazon Advertising<\/a> kampane, ke\u010f va\u0161a ASIN dozrieva, ale mali by ste potom presun\u00fa\u0165 viac rozpo\u010dtu do manu\u00e1lnych kampan\u00ed.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">Va\u0161a Amazon PPC strat\u00e9gia pre ponuky<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">Va\u0161a strat\u00e9gia pon\u00fak kampan\u00ed ur\u010duje, ak\u00e9 agres\u00edvne m\u00f4\u017eu by\u0165 va\u0161e ponuky. Na to m\u00e1te tri mo\u017enosti. Ka\u017ed\u00e1 z nich predstavuje in\u00fd stupe\u0148 agresivity.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"Stanovenie spr\u00e1vnej strat\u00e9gie pon\u00fak patr\u00ed medzi najd\u00f4le\u017eitej\u0161ie triky Amazon PPC\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">Tu s\u00fa va\u0161e mo\u017enosti (zoraden\u00e9 zostupne pod\u013ea agresivity):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamick\u00e9 ponuky \u2013 zvy\u0161ova\u0165 a zni\u017eova\u0165.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pevn\u00e9 ponuky \u2013 Pou\u017e\u00edva sa iba va\u0161a zadan\u00e1 ponuka.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamick\u00e9 ponuky \u2013 iba zni\u017eova\u0165.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: Dynamick\u00e1 ponuka \u2013 zvy\u0161ova\u0165 a zni\u017eova\u0165<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">T\u00e1to strat\u00e9gia pon\u00fak kampan\u00ed je pravdepodobne najagres\u00edvnej\u0161ia z troch variantov. S \u0148ou m\u00e1 Amazon mo\u017enos\u0165 upravi\u0165 ponuky a\u017e o 100 % nahor alebo nadol.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">Zoberme si pr\u00edklad: Va\u0161a ponuka na k\u013e\u00fa\u010dov\u00e9 slovo je 2,00 \u20ac. V tomto pr\u00edpade m\u00f4\u017ee Amazon va\u0161u ponuku zv\u00fd\u0161i\u0165 a\u017e na 4,00 \u20ac, ak je pravdepodobnos\u0165 n\u00e1kupu vysok\u00e1. Na druhej strane m\u00f4\u017ee by\u0165 va\u0161a ponuka zn\u00ed\u017een\u00e1 na 0,00 \u20ac, ak s\u00fa \u0161ance n\u00edzke.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>Upozornenie<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">Majte na pam\u00e4ti, \u017ee 100 % je maximum. V v\u00e4\u010d\u0161ine pr\u00edpadov sa va\u0161e ponuky nezv\u00fd\u0161ia na 4,00 \u20ac ani nezn\u00ed\u017eia na 0,00 \u20ac, ale va\u0161a ponuka bude niekde medzi t\u00fdm. <\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">T\u00e1to strat\u00e9gia je pre v\u00e1s vhodn\u00e1, ak ste pripraven\u00ed min\u00fa\u0165 cel\u00fd svoj rozpo\u010det na Amazon PPC, ktor\u00fd ste si stanovili pre t\u00fato reklamn\u00fa kampa\u0148, a ak pon\u00fakate na k\u013e\u00fa\u010dov\u00e9 slov\u00e1, s ktor\u00fdmi sa c\u00edtite pohodlne.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">Mimochodom, dynamick\u00e9 ponuky (zv\u00fd\u0161enie a zn\u00ed\u017eenie) m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 iba pre kampane s propagovan\u00fdmi produktmi.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Ak pou\u017e\u00edvate dynamick\u00fa ponuku, m\u00f4\u017ee to vies\u0165 k tomu, \u017ee va\u0161e <strong>ponuka a CPC (n\u00e1klady na kliknutie) nie s\u00fa identick\u00e9<\/strong>, preto\u017ee ste Amazonu umo\u017enili prisp\u00f4sobi\u0165 va\u0161e ponuky. <\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Pevn\u00e1 ponuka<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">Ako n\u00e1zov napoved\u00e1, Amazon pri tejto PPC strat\u00e9gii pou\u017eije ponuku presne v tej v\u00fd\u0161ke (a pr\u00edpadne \u010fal\u0161ie nastavenia), ktor\u00e9 ur\u010d\u00edte. Va\u0161e ponuky sa teda nebud\u00fa prisp\u00f4sobova\u0165 na z\u00e1klade pravdepodobnosti n\u00e1kupu.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">T\u00e1to strat\u00e9gia je pre v\u00e1s vhodn\u00e1, ak chcete optimalizova\u0165 svoje kampane neust\u00e1lym prisp\u00f4sobovan\u00edm svojich pon\u00fak. Presne viete, \u010do rob\u00edte, a nechcete, aby Amazon ovplyv\u0148oval va\u0161e ponuky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: Dynamick\u00e1 ponuka \u2013 Iba zni\u017eovanie<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">T\u00e1to PPC strat\u00e9gia Amazonu je najpas\u00edvnej\u0161ou variantou vy\u0161\u0161ie uveden\u00fdch strat\u00e9gi\u00ed. Tu m\u00f4\u017ee online gigant va\u0161e ponuky zn\u00ed\u017ei\u0165 a\u017e o 100 %.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">Zoberme si aj tu pr\u00edklad: Pon\u00fakate 2,00 \u20ac za k\u013e\u00fa\u010dov\u00e9 slovo. Teraz m\u00f4\u017ee Amazon automaticky zn\u00ed\u017ei\u0165 va\u0161u ponuku na 0,00 \u20ac, ak je pravdepodobnos\u0165 predaja ve\u013emi n\u00edzka.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">Tento sp\u00f4sob optimaliz\u00e1cie PPC na Amazone d\u00e1va zmysel, ak chcete postupova\u0165 sk\u00f4r konzervat\u00edvne a menej sa spolieha\u0165 na aukcie, ktor\u00e9 s\u013eubuj\u00fa len n\u00edzku pravdepodobnos\u0165 \u00faspechu.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">Pri kampaniach s propagovan\u00fdmi zna\u010dkami a propagovan\u00fdmi zobrazeniami je to mimochodom predvolen\u00e9 nastavenie strat\u00e9gie PPC na Amazone pre ponuky kampan\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">Pre kampane, ktor\u00e9 existovali u\u017e pred implement\u00e1ciou strat\u00e9gie pon\u00fak kampan\u00ed, je dynamick\u00e1 ponuka (iba zni\u017eovanie) tie\u017e \u0161tandardnou mo\u017enos\u0165ou.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">Va\u0161a PPC strat\u00e9gia na Amazone pre ponuky kampan\u00ed mus\u00ed zodpoveda\u0165 va\u0161im cie\u013eom!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">R\u00f4zne strat\u00e9gie pon\u00fak kampan\u00ed sa zameriavaj\u00fa na r\u00f4zne strategick\u00e9 ciele. Predt\u00fdm, ako vytvor\u00edte kampa\u0148, m\u00e1 teda zmysel najprv zv\u00e1\u017ei\u0165, ak\u00e9 strategick\u00e9 ciele by sa mali dosiahnu\u0165.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">Tak\u017ee napr\u00edklad pre v\u0161etky ciele zalo\u017een\u00e9 na raste (napr. viac predajov alebo lep\u0161ie hodnotenie pre k\u013e\u00fa\u010dov\u00e9 slovo) je \u201ezv\u00fd\u0161enie a zn\u00ed\u017eenie\u201c ako strat\u00e9gia dynamickej ponuky PPC na Amazone vhodn\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">Pevn\u00e1 ponuka alebo dynamick\u00e1 ponuka (iba zni\u017eovanie) s\u00fa naopak vhodn\u00e9, ak chcete optimalizova\u0165 svoje kampane PPC na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">Tu s\u00fa mo\u017en\u00e9 strategick\u00e9 ciele pre va\u0161e kampane PPC na Amazone:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Povedomie o zna\u010dke<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Lep\u0161ie hodnotenie na Amazone pre k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Z\u00edska\u0165 predaje va\u0161ich konkurentov.<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zv\u00fd\u0161i\u0165 predaj a obrat.<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimalizova\u0165 zisk.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">Priebe\u017en\u00e9 riadenie pon\u00fak PPC na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">Akon\u00e1hle z\u00edskate v\u00fdkonnostn\u00e9 \u00fadaje svojich akt\u00edvnych kampan\u00ed PPC na Amazone, mali by ste prisp\u00f4sobi\u0165 svoje ponuky pod\u013ea toho.<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">Ako z\u00e1kladn\u00e9 pravidlo plat\u00ed, \u017ee by ste mali po\u010dka\u0165 cel\u00fa t\u00fd\u017ede\u0148, ne\u017e vykon\u00e1te ak\u00e9ko\u013evek zmeny, preto\u017ee a\u017e po tejto dobe m\u00e1te dostatok v\u00fdsti\u017en\u00fdch inform\u00e1ci\u00ed na to, aby ste mohli prija\u0165 pr\u00edslu\u0161n\u00e9 rozhodnutia.<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">Okrem toho je rozumn\u00e9 pri prvej kampani s propagovan\u00fdmi produktmi \u010daka\u0165 viac ako len sedem dn\u00ed, ne\u017e prisp\u00f4sob\u00edte ponuky. Tak ste na bezpe\u010dnej strane a m\u00e1te viac \u00fadajov, na ktor\u00e9 sa m\u00f4\u017eete odvola\u0165, ke\u010f optimalizujete svoju kampa\u0148.<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">Ako u\u017e bolo spomenut\u00e9, mali by ste si by\u0165 vedom\u00ed svojich strategick\u00fdch cie\u013eov pre va\u0161e kampane. Tieto ovplyv\u0148uj\u00fa aj v\u00e1\u0161 cie\u013eov\u00fd ACoS, ktor\u00fd chcete dosiahnu\u0165 so svojou kampa\u0148ou. V\u00e1\u0161 cie\u013eov\u00fd ACoS tie\u017e ovplyvn\u00ed jednotliv\u00e9 rozhodnutia t\u00fdkaj\u00face sa va\u0161ich pon\u00fak.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">\u010co je ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">Predt\u00fdm, ako sa zameriame na cie\u013eov\u00fd ACoS, mali by sme vysvetli\u0165, \u010do ACoS vlastne je. ACoS je skratka pre \u201en\u00e1klady na reklamu na predaj\u201c, teda pomer va\u0161ich celkov\u00fdch v\u00fddavkov na reklamu k celkov\u00e9mu obratu. Ukazuje v\u00e1m, ko\u013eko obratu z\u00edskate za ka\u017ed\u00fd vynalo\u017een\u00fd euro a m\u00f4\u017ee v\u00e1m tie\u017e uk\u00e1za\u0165, \u010di sa vo va\u0161om konkr\u00e9tnom pr\u00edpade PPC na Amazone oplat\u00ed. N\u00e1klady s\u00fa tu samozrejme rozhoduj\u00facim faktorom.<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">Ako z\u00e1kladn\u00e9 pravidlo plat\u00ed: \u010c\u00edm ni\u017e\u0161\u00ed je ACoS, t\u00fdm lep\u0161ia je situ\u00e1cia. Tak z\u00edskate viac predajov v pomere k va\u0161im v\u00fddavkom.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"S ACoS m\u00f4\u017eete ur\u010di\u0165, \u010di sa va\u0161e n\u00e1klady na PPC na Amazone oplatia.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Ak napr\u00edklad miniete 2,00 \u20ac za k\u013e\u00fa\u010dov\u00e9 slovo a zarob\u00edte 10 \u20ac, v\u00e1\u0161 ACoS (2\/10)*100 = 20 %. <\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">Ako ur\u010di\u0165 svoj cie\u013eov\u00fd ACoS<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Teoreticky m\u00f4\u017ee v\u00e1\u0161 cie\u013eov\u00fd ACoS nadobudn\u00fa\u0165 ak\u00fako\u013evek hodnotu, ktor\u00fa ur\u010d\u00edte. Aby ste vyhodnotili, \u010di je v\u00e1\u0161 cie\u013eov\u00fd ACoS dobr\u00fd alebo zlep\u0161ite\u013en\u00fd, potrebujete najprv porovn\u00e1vaciu hodnotu. Na to m\u00f4\u017eete pou\u017ei\u0165 \u201ebreakeven ACoS\u201c.<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">T\u00fato hodnotu m\u00f4\u017eete ur\u010di\u0165 vypo\u010d\u00edtan\u00edm svojich mar\u017e\u00ed na \u00farovni kusu. Na to m\u00f4\u017eete pou\u017ei\u0165 kalkula\u010dku FBA od Amazonu. Na z\u00e1klade toho potom vypo\u010d\u00edtate svoju ziskov\u00fa mar\u017eu v percent\u00e1ch. To je v\u00e1\u0161 breakeven ACoS.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, breakeven bod v\u00e1m bude zobrazen\u00fd v Amazon Seller Central.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">V uvedenom pr\u00edklade teda v\u00e1\u0161 breakeven ACoS predstavuje 67,11 % alebo 84,38 %.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">V poslednom kroku ur\u010d\u00edte, ak\u00fd m\u00e1 by\u0165 v\u00e1\u0161 cie\u013eov\u00fd ACoS v pomere k v\u00e1\u0161mu breakeven ACoS. Na to by ste si mali op\u00e4\u0165 pripomen\u00fa\u0165 svoju PPC strat\u00e9giu na Amazone:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cie\u013e optimaliz\u00e1cie: cie\u013eov\u00fd ACoS < breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cie\u013e rastu: cie\u013eov\u00fd ACoS > breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mierny cie\u013e: cie\u013eov\u00fd ACoS = breakeven ACoS<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">Vy zbrojen\u00ed s cie\u013eov\u00fdm ACoS m\u00f4\u017eete teraz optimalizova\u0165 svoje ponuky PPC na Amazone na z\u00e1klade svojej strat\u00e9gie. Va\u0161u nov\u00fa ponuku m\u00f4\u017eete vypo\u010d\u00edta\u0165 pomocou nasleduj\u00facej vzorce:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">Nov\u00e1 ponuka = (cie\u013eov\u00fd ACoS\/ACoS)*CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">CPC predstavuje n\u00e1klady na kliknutie, teda ceny za kliknutia. Odpor\u00fa\u010dame v\u00e1m pou\u017ei\u0165 \u010dasovo zalo\u017een\u00fd CPC. Pri tom by nemal by\u0165 \u010dasov\u00fd r\u00e1mec ani pr\u00edli\u0161 \u00fazky, ani pr\u00edli\u0161 \u0161irok\u00fd. My v SellerMetrics pou\u017e\u00edvame r\u00e1mec 30 a\u017e 60 dn\u00ed na na\u0161u kalkul\u00e1ciu CPC.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Ak chcete prisp\u00f4sobi\u0165 svoje ponuky, m\u00f4\u017eete to urobi\u0165 manu\u00e1lne v konzole Amazon Advertising, <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">hromadn\u00fdch nahr\u00e1vaniach PPC na Amazone<\/a> alebo vyu\u017ei\u0165 n\u00e1stroj na PPC na Amazone. Posledn\u00e9 dve mo\u017enosti v\u00e1m m\u00f4\u017eu u\u0161etri\u0165 ve\u013ea \u010dasu. Najm\u00e4 ak chcete vykona\u0165 v\u00e4\u010d\u0161ie mno\u017estvo zmien (pr\u00edpadne aj medzi viacer\u00fdmi kampanami PPC na Amazone). N\u00e1stroje PPC na Amazone s\u00fa najm\u00e4 relevantn\u00e9 pre predajcov a predajkyne, ktor\u00ed chc\u00fa vykon\u00e1va\u0165 komplexn\u00e9 kampane, ktor\u00e9 sa skladaj\u00fa napr\u00edklad z r\u00f4znych reklamn\u00fdch skup\u00edn, k\u013e\u00fa\u010dov\u00fdch slov a produktov.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">Z\u00e1ver<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">Dva body by ste si mali z n\u00e1\u0161ho \u010dl\u00e1nku odnies\u0165:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Amazon Advertising pon\u00faka r\u00f4zne form\u00e1ty reklamy pre online predajcov s podnikan\u00edm na Amazone v PPC syst\u00e9me: propagovan\u00e9 produkty, propagovan\u00e9 zna\u010dky a propagovan\u00e9 zobrazenia. Propagovan\u00e9 produkty smeruj\u00fa z\u00e1kazn\u00edkov priamo na str\u00e1nky s detailmi produktov, aby zv\u00fd\u0161ili predaje, zatia\u013e \u010do propagovan\u00e9 zna\u010dky maj\u00fa za cie\u013e zv\u00fd\u0161i\u0165 povedomie o zna\u010dke. Reklamy s propagovan\u00fdmi zobrazeniami m\u00f4\u017eu by\u0165 umiestnen\u00e9 aj externe a vyu\u017e\u00edvaj\u00fa cielen\u00e9 zacielenie na z\u00e1klade d\u00e1tov\u00e9ho bohatstva Amazonu. Optimaliz\u00e1cia je relat\u00edvne jednoduch\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">Presn\u00e9 n\u00e1klady na reklamu nie s\u00fa vopred stanoven\u00e9, preto\u017ee v\u0161etky reklamy s\u00fa pride\u013eovan\u00e9 v PPC syst\u00e9me. Stanoven\u00edm denn\u00e9ho rozpo\u010dtu v\u0161ak m\u00f4\u017eu predajcovia obmedzi\u0165 n\u00e1klady. Reklamy PPC na Amazone s\u00fa z\u00e1kladnou s\u00fa\u010das\u0165ou ka\u017ed\u00e9ho profesion\u00e1lneho podnikania na trhu a najm\u00e4 dop\u013a\u0148aj\u00fa SEO strat\u00e9giu predajcov s priv\u00e1tnymi zna\u010dkami.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">Okrem toho by bolo rozumn\u00e9 zaobera\u0165 sa t\u00e9mou strat\u00e9gi\u00ed pon\u00fak, preto\u017ee to m\u00e1 \u010falekosiahle dopady na va\u0161e kampane PPC. Vieme, \u017ee predajcovia FBA na Amazone nie s\u00fa pr\u00e1ve trpezliv\u00ed a chc\u00fa okam\u017eite vysk\u00fa\u0161a\u0165 nov\u00e9 mo\u017enosti. Ale ako bolo vysvetlen\u00e9 vy\u0161\u0161ie, je v tejto f\u00e1ze d\u00f4le\u017eit\u00e9 ma\u0165 aspo\u0148 smer, ktor\u00fdm sa m\u00e1 cesta ubera\u0165, predt\u00fdm ne\u017e sa na \u0148u vyd\u00e1te.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">Kampa\u0148 Amazon PPC je reklamn\u00e1 iniciat\u00edva, pri ktorej inzerenti platia za umiestnenie svojich rekl\u00e1m na Amazone. Skratka PPC znamen\u00e1 Pay-Per-Click, \u010do znamen\u00e1, \u017ee n\u00e1klady na reklamu vznikaj\u00fa iba pri skuto\u010dnom kliknut\u00ed na reklamu. Tieto kampane m\u00f4\u017eu vyu\u017e\u00edva\u0165 r\u00f4zne form\u00e1ty rekl\u00e1m ako Sponzorovan\u00e9 produkty, Sponzorovan\u00e9 zna\u010dky a Sponzorovan\u00e9 displeje, aby zv\u00fd\u0161ili vidite\u013enos\u0165 produktov, zv\u00fd\u0161ili predaj a podporili povedomie o zna\u010dke.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>\u010co znamen\u00e1 PPC na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Na Amazone a u in\u00fdch poskytovate\u013eov znamen\u00e1 \u201ePPC\u201c \u201ePay per Click\u201c. Ide o faktura\u010dn\u00fd syst\u00e9m pre reklamy, pri ktorom inzerenti platia za ka\u017ed\u00fd klik na svoju reklamu. Modely ako tento existuj\u00fa aj pri Google Ads.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko stoj\u00ed reklama na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u00e1klady na reklamu na Amazone sa l\u00ed\u0161ia v z\u00e1vislosti od form\u00e1tu, konkurencie a kvality reklamy. S modelom Pay-Per-Click platia inzerenti iba za kliknutia. Stanoven\u00edm denn\u00e9ho rozpo\u010dtu m\u00f4\u017eu by\u0165 celkov\u00e9 n\u00e1klady kontrolovan\u00e9. Pravideln\u00e9 sledovanie a prisp\u00f4sobenie strat\u00e9gie je odpor\u00fa\u010dan\u00e9, aby sa dosiahlo najlep\u0161ie pomer cena\/v\u00fdkon.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>\u010co je kampa\u0148 Amazon PPC?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kampa\u0148 Amazon PPC je reklamn\u00e1 iniciat\u00edva, pri ktorej inzerenti platia za umiestnenie svojich rekl\u00e1m na Amazone. Tieto kampane m\u00f4\u017eu vyu\u017e\u00edva\u0165 r\u00f4zne form\u00e1ty rekl\u00e1m ako Sponzorovan\u00e9 produkty, Sponzorovan\u00e9 zna\u010dky a Sponzorovan\u00e9 displeje, aby zv\u00fd\u0161ili vidite\u013enos\u0165 produktov, zv\u00fd\u0161ili predaj a podporili povedomie o zna\u010dke.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>Pre koho je softv\u00e9r Amazon PPC vhodn\u00fd?<\/strong><\/strong> <p class=\"schema-faq-answer\">Softv\u00e9r Amazon PPC je vhodn\u00fd pre predajcov, ktor\u00ed chc\u00fa spravova\u0165 komplexn\u00e9 \u0161trukt\u00fary kampan\u00ed na Amazone, sk\u00fama\u0165 a optimalizova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, efekt\u00edvne spravova\u0165 rozpo\u010det, analyzova\u0165 strat\u00e9gie svojich konkurentov a automatizova\u0165 procesy. Tak\u00e9to n\u00e1stroje pon\u00fakaj\u00fa preh\u013eady, automatiz\u00e1ciu a mo\u017enosti optimaliz\u00e1cie, aby maximalizovali v\u00fdkon svojich PPC kampan\u00ed a dosiahli svoje predajn\u00e9 ciele.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">Fotografick\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 onephoto \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 Screenshot @ Amazon \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 SELLERLOGIC \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Toto je \u010dl\u00e1nok, ktor\u00fd sme nap\u00edsali spolo\u010dne s na\u0161\u00edm americk\u00fdm partnerom SellerMetrics. Niektor\u00e9 z obr\u00e1zkov s\u00fa preto v angli\u010dtine. Spr\u00e1va vlastn\u00fdch kampan\u00ed Amazon PPC je \u0165a\u017ek\u00e1 pr\u00e1ca. Predajcovia sa \u010dasto c\u00edtia pre\u0165a\u017een\u00ed r\u00f4znymi typmi rekl\u00e1m a nastaveniami. \u010casto sa k tomu prid\u00e1vaj\u00fa aj \u010fal\u0161ie \u00falohy podnikania Amazon FBA, s ktor\u00fdmi maj\u00fa predajcovia u\u017e tak dos\u0165<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1434],"tags":[],"class_list":["post-227871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon PPC: Takto uspejete so strat\u00e9giou pon\u00fak<\/title>\n<meta name=\"description\" content=\"Predaj na Amazone bez dobrej PPC strat\u00e9gie? \u0164a\u017ek\u00e9. 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Pre\u010d\u00edtajte si tu, ako vytvori\u0165 optim\u00e1lnu strat\u00e9giu pre v\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T08:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"Najlep\u0161ia strat\u00e9gia Amazon PPC pre va\u0161e reklamy\",\"datePublished\":\"2021-08-03T08:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/\"},\"wordCount\":3885,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"articleSection\":[\"Inzerujte s Amazonom\"],\"inLanguage\":\"sk-SK\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/\",\"name\":\"Amazon PPC: Takto uspejete so strat\u00e9giou pon\u00fak\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/najlepsia-strategia-amazon-ppc-pre-vase-reklamy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141200\/Die-beste-Amazon-PPC-Strategie-fu%CC%88r-Ihre-Gebote.jpeg\",\"datePublished\":\"2021-08-03T08:16:00+00:00\",\"description\":\"Predaj na Amazone bez dobrej PPC strat\u00e9gie? \u0164a\u017ek\u00e9. 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