{"id":227874,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim\/","title":{"rendered":"Amazon Retargeting \u2013 oslovenie z\u00e1kazn\u00edkov mimo Amazonu s spr\u00e1vnym zacielen\u00edm"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">Vedeli ste, \u017ee s Amazon Retargeting m\u00f4\u017eete potenci\u00e1lnych z\u00e1kazn\u00edkov ove\u013ea jednoduch\u0161ie presved\u010di\u0165 k n\u00e1kupu, ako keby ste ich jednoducho nechali od\u00eds\u0165? Priemerne trv\u00e1 \u0161es\u0165 a\u017e sedem dn\u00ed, k\u00fdm kupuj\u00faci po prvom vyh\u013ead\u00e1van\u00ed produktu uskuto\u010dnia n\u00e1kup. Pomocou retargetingu m\u00f4\u017eete svoje produkty po\u010das tohto rozhoduj\u00faceho \u010dasov\u00e9ho okna propagova\u0165 na Amazonu aj mimo neho a tak \u010do najviac vies\u0165 z\u00e1kazn\u00edka k uzavretiu n\u00e1kupu.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">E\u0161te nie je tak d\u00e1vno, \u017ee len dod\u00e1vatelia mali mo\u017enos\u0165 sp\u00fa\u0161\u0165a\u0165 Amazon Retargeting reklamy. Av\u0161ak od polovice roku 2020 pon\u00faka Amazon online predajcom retargeting ako \u010fal\u0161iu mo\u017enos\u0165 na zobrazovanie rekl\u00e1m jasne definovan\u00fdm cie\u013eov\u00fdm skupin\u00e1m.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">Ako m\u00f4\u017eete t\u00fato formu reklamy vyu\u017ei\u0165 a od kedy sa oplat\u00ed nasadenie t\u00fdchto rekl\u00e1m?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">\u010co je Amazon Retargeting a ako to funguje?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Ur\u010dite ste si u\u017e viackr\u00e1t v\u0161imli, \u017ee u\u017e nieko\u013eko min\u00fat alebo hod\u00edn po vyh\u013ead\u00e1van\u00ed produktu na Amazone alebo v online obchode vid\u00edte reklamy nav\u0161t\u00edven\u00fdch str\u00e1nok produktov alebo podobn\u00fdch produktov. V tomto momente sa mnoh\u00ed c\u00edtia, \u017ee ich sleduj\u00fa Facebook a spol. alebo ich dokonca odpo\u010d\u00favaj\u00fa (desiv\u00e9!). V skuto\u010dnosti je v\u0161etko ove\u013ea jednoduch\u0161ie: Retargeting reklamy boli zobrazen\u00e9 v\u00e1m ako cie\u013eovej osobe, preto\u017ee ste s\u00fahlasili so spracovan\u00edm svojich \u00fadajov vo svojom \u00fa\u010dte na Facebooku, Google alebo Amazone.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Retargeting je forma programatickej reklamy. Pri nej sa reklamn\u00e9 miesta prenaj\u00edmaj\u00fa cez hranice online obchodu inzerentom, aby sa e\u0161te &#8220;tepl\u00ed&#8221; z\u00e1kazn\u00edci vr\u00e1tili sp\u00e4\u0165 do z\u00e1kazn\u00edckej cesty a dokon\u010dili n\u00e1kup. Av\u0161ak retargeting nie je vyn\u00e1lezom Amazonu. E\u0161te viac: Amazon spustil retargeting reklamy pre predajcov v\u00fdrazne nesk\u00f4r ako napr\u00edklad internetov\u00ed giganti Facebook a Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Retargeting sa v online marketingu naz\u00fdva sledovacia met\u00f3da, pri ktorej s\u00fa n\u00e1v\u0161tevn\u00edci webovej str\u00e1nky \u2013 zvy\u010dajne webov\u00e9ho obchodu \u2013 ozna\u010den\u00ed a n\u00e1sledne oslovovan\u00ed s cie\u013eovou reklamou na in\u00fdch webov\u00fdch str\u00e1nkach.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">Ako sa z\u00e1kazn\u00edk presne oslovuje?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">Z\u00e1ujemcovia nav\u0161t\u00edvia va\u0161u str\u00e1nku produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">Odch\u00e1dzaj\u00fa v\u0161ak bez uzavretia n\u00e1kupu\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">Vidia reklamu va\u0161ich produktov pri prehliadan\u00ed\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">Z\u00e1ujem o n\u00e1kup sa op\u00e4\u0165 prebud\u00ed\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">Z\u00e1kazn\u00edci pripraven\u00ed na n\u00e1kup pridaj\u00fa produkt do ko\u0161\u00edka!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting na Facebooku - takto funguje retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">S Amazon Retargeting sa teda zameriavate na osoby, ktor\u00e9 nav\u0161t\u00edvili ur\u010dit\u00e9 str\u00e1nky produktov alebo v minulosti u v\u00e1s nak\u00fapili produkty.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">Ak\u00e9 mo\u017enosti reklamy s\u00fa v\u00e1m na Amazone k dispoz\u00edcii?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">Retargetingov\u00e9 opatrenia m\u00f4\u017eu za\u010da\u0165 a\u017e vtedy, ke\u010f je na str\u00e1nkach podrobnost\u00ed produktov dostatok n\u00e1v\u0161tevnosti. Na to mus\u00edte zvy\u010dajne <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">spusti\u0165 PPC kampane<\/a>. Amazon sp\u00e1ja nieko\u013eko reklamn\u00fdch slu\u017eieb, aby inzerentom umo\u017enil propagova\u0165 svoje produkty a zna\u010dky. Predt\u00fdm, ne\u017e za\u010dneme, chceme urobi\u0165 mal\u00fd exkurz do pojmov, ktor\u00e9 ni\u017e\u0161ie pou\u017e\u00edvame.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">Amazon Advertising<\/a> je reklamn\u00e1 platforma Amazonu, cez ktor\u00fa m\u00f4\u017eete vytv\u00e1ra\u0165 a zobrazova\u0165 reklamy na Amazone.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC znamen\u00e1 Pay-per-Click a ozna\u010duje reklamn\u00e9 kampane, pri ktor\u00fdch plat\u00edte za kliknutie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC je skratka pre Cost-per-Click a znamen\u00e1 met\u00f3du \u00fa\u010dtovania samotn\u00fa.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/od-reklamneho-stlpca-po-digitalny-vek-ako-profitujete-z-amazon-dsp\/\">DSP znamen\u00e1 Demand Side Platform<\/a>. DSP je softv\u00e9r, ktor\u00fd umo\u017e\u0148uje inzerentom cielene inzerova\u0165 na in\u00fdch webov\u00fdch str\u00e1nkach mimo Amazonu, prev\u00e1dzkova\u0165 kampane retargetingu Amazonu a vytv\u00e1ra\u0165 vlastn\u00e9 cie\u013eov\u00e9 skupiny ako s\u00fa Advertiser Audiences alebo Lookalike Audiences.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">Targeting je postup, pri ktorom s\u00fa pou\u017e\u00edvatelia oslovovan\u00ed na z\u00e1klade svojich preferenci\u00ed a vyh\u013ead\u00e1vac\u00edch \u00famyslov na a mimo Amazon. Amazon Advertising umo\u017e\u0148uje iba targeting na z\u00e1klade k\u013e\u00fa\u010dov\u00fdch slov, produktov a obmedzen\u00e9ho cie\u013eov\u00e9ho publika (na z\u00e1klade z\u00e1ujmov, \u00famyslov n\u00e1kupu, polohy at\u010f.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">Pou\u017e\u00edvate\u013esk\u00e9 targeting \u2013 Pou\u017e\u00edvate\u013e X nav\u0161t\u00edvil str\u00e1nku s detailmi produktu Y alebo m\u00e1 ur\u010dit\u00e9 z\u00e1ujmy a je na z\u00e1klade t\u00fdchto inform\u00e1ci\u00ed cielen\u00fd a oslovovan\u00fd reklamou.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Retargeting je postup, pri ktorom s\u00fa potenci\u00e1lni kupuj\u00faci po n\u00e1v\u0161teve va\u0161ej str\u00e1nky produktu op\u00e4\u0165 oslovovan\u00ed, aby dokon\u010dili n\u00e1kup. Pomocou Amazon Retargeting v\u0161ak m\u00f4\u017eu by\u0165 oslovovan\u00ed aj z\u00e1kazn\u00edci, ktor\u00ed sa napr\u00edklad zauj\u00edmali o konkuren\u010dn\u00fd produkt, v\u010faka Lookalike Audiences.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">Tieto reklamn\u00e9 mo\u017enosti m\u00e1te ako online predajca na Amazone:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Sponzorovan\u00e9 produkty<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">Najob\u013e\u00fabenej\u0161ie reklamy medzi online predajcami na Amazone. Sponzorovan\u00e9 produkty s\u00fa reklamy zalo\u017een\u00e9 na k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch a ASIN, ktor\u00e9 zlep\u0161uj\u00fa vidite\u013enos\u0165 jednotliv\u00fdch produktov vo v\u00fdsledkoch vyh\u013ead\u00e1vania a na str\u00e1nkach s detailmi produktov. \u00da\u010dtovanie prebieha na z\u00e1klade CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting na Amazone \u2013 Sponzorovan\u00e9 produkty\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Sponzorovan\u00e9 zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">Sponzorovan\u00e9 zna\u010dky s\u00fa vhodn\u00e9 na zv\u00fd\u0161enie povedomia o zna\u010dke a objavuj\u00fa sa vo v\u00fdsledkoch vyh\u013ead\u00e1vania a na str\u00e1nkach produktov na trhu. Inzerent m\u00e1 mo\u017enos\u0165 propagova\u0165 svoju zna\u010dku na vrchu v\u00fdsledkov s tromi produktmi a logom zna\u010dky pomocou Sponzorovanej zna\u010dky. Z\u00e1kazn\u00edci m\u00f4\u017eu by\u0165 presmerovan\u00ed na vstupn\u00fa str\u00e1nku alebo do obchodu. \u00da\u010dtovanie prebieha na z\u00e1klade CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Remarketing Pixel - Sponzorovan\u00e9 zna\u010dky\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Sponzorovan\u00e9 zobrazenia rekl\u00e1m<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">Rozdiel medzi Sponzorovan\u00fdmi zobrazeniami rekl\u00e1m a Sponzorovan\u00fdmi produktmi a zna\u010dkami spo\u010d\u00edva v zobrazovan\u00ed rekl\u00e1m. Sponzorovan\u00e9 produkty a zna\u010dky s\u00fa zalo\u017een\u00e9 na k\u013e\u00fa\u010dov\u00fdch slov\u00e1ch a objavuj\u00fa sa iba na Amazone. Sponzorovan\u00e9 zobrazenia rekl\u00e1m pou\u017e\u00edvaj\u00fa \u00fadaje a z\u00e1ujmy zalo\u017een\u00e9 na pou\u017e\u00edvate\u013eoch a m\u00f4\u017eu by\u0165 zobrazen\u00e9 aj mimo Amazonu. T\u00fdm p\u00e1dom maj\u00fa Sponzorovan\u00e9 zobrazenia rekl\u00e1m v\u00e4\u010d\u0161\u00ed dosah, oslovuj\u00fa z\u00e1kazn\u00edka tam, kde sa pr\u00e1ve nach\u00e1dza, a m\u00f4\u017eu by\u0165 tie\u017e pou\u017eit\u00e9 na retargeting na Amazone. \u00da\u010dtovanie prebieha na z\u00e1klade CPC.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Reklamn\u00e9 prostriedky Amazon DSP<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">Ako sme u\u017e spomenuli, DSP je technol\u00f3gia, ktor\u00e1 umo\u017e\u0148uje zobrazovanie rekl\u00e1m prostredn\u00edctvom programatickej reklamy aj mimo Amazonu. Pre programatick\u00fa reklamu sa medi\u00e1lne miesta, teda reklamn\u00e9 plochy, m\u00f4\u017eu nakupova\u0165 mimo Amazonu. Nemus\u00edte by\u0165 predajcom na Amazone, aby ste mohli zobrazova\u0165 DSP reklamy.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Aby reklamy \u00faspe\u0161ne oslovili \u010do najv\u00e4\u010d\u0161ie publikum a priviedli ich k n\u00e1kupu, Amazon pon\u00faka r\u00f4zne form\u00e1ty. Ako inzerent m\u00f4\u017eete flexibilne rozhodn\u00fa\u0165, \u010di pou\u017eijete svoje reklamy alebo vyu\u017eijete reklamn\u00e9 prostriedky Amazonu, ako s\u00fa online \u0161abl\u00f3ny pre reklamy alebo n\u00e1stroj na vytv\u00e1ranie video rekl\u00e1m.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">Na rozdiel od tradi\u010dn\u00fdch PPC rekl\u00e1m prebieha \u00fa\u010dtovanie rekl\u00e1m cez DSP na z\u00e1klade CPM (Cost-per-Mile). Amazon s\u00e1m upozor\u0148uje, \u017ee v z\u00e1vislosti od trhu by ste mali po\u010d\u00edta\u0165 s minim\u00e1lnym rozpo\u010dtom okolo 35 000 $. T\u00fdm, \u017ee DSP zobrazuje reklamy mimo Amazonu, m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 na retargeting na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">S t\u00fdmito reklamn\u00fdmi mo\u017enos\u0165ami m\u00e1te ako online predajca mo\u017enos\u0165 za\u010da\u0165 retargeting na Amazon DSP:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Zobrazen\u00e9 reklamy<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">Zobrazen\u00e9 reklamy s\u00fa reklamy, ktor\u00e9 obsahuj\u00fa text a vizu\u00e1ly s tla\u010didlom na akciu (CTA) a ved\u00fa na cie\u013eov\u00fa str\u00e1nku. Reklamy sa zvy\u010dajne umiest\u0148uj\u00fa na hornom alebo bo\u010dnom okraji alebo aj v obsahu webovej str\u00e1nky. Tu n\u00e1jdete <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00edru\u010dku na vytv\u00e1ranie zobrazen\u00fdch rekl\u00e1m<\/a> ako aj <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">najlep\u0161ie pr\u00edklady vizu\u00e1lov a CTA prvkov<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Audio reklamy<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Ak chcete doplni\u0165 svoju strat\u00e9giu zobrazen\u00fdch rekl\u00e1m o audio reklamu, Amazon pon\u00faka aj tento form\u00e1t reklamy. Audio reklamy m\u00f4\u017eu ma\u0165 d\u013a\u017eku od 10 do 30 sek\u00fand a prehr\u00e1vaj\u00fa sa v pravideln\u00fdch intervaloch po\u010das prest\u00e1vok medzi pies\u0148ami na Amazon Music.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Video reklamy<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Video reklamy s\u00fa dostupn\u00e9 pre zna\u010dky, predajcov a agent\u00fary. Inzerenti ich m\u00f4\u017eu zobrazova\u0165 bez oh\u013eadu na to, \u010di pred\u00e1vaj\u00fa produkty na Amazone alebo nie. Reklamy sa zobrazuj\u00fa bu\u010f pred alebo v strede obsahu streamovania na Amazone.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Dynamika v zobrazovan\u00ed rekl\u00e1m<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Chcete viac dynamiky pri zobrazovan\u00ed retargetingov\u00fdch rekl\u00e1m? Amazon DSP pon\u00faka t\u00fato mo\u017enos\u0165 vo forme dynamick\u00fdch a responz\u00edvnych form\u00e1tov rekl\u00e1m \u2013 Dynamic E-Commerce Ads (DEA) a Responsive E-Commerce Creatives (REC). T\u00fdmto sp\u00f4sobom Amazon pom\u00e1ha online predajcom, aby mohli vyu\u017ei\u0165 sk\u00fasenosti online giganta bez ve\u013ek\u00e9ho \u00fasilia z va\u0161ej strany.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">Pri vyu\u017e\u00edvan\u00ed DEA Amazon vyh\u013ead\u00e1va optim\u00e1lne prvky rekl\u00e1m na z\u00e1klade produktov\u00fdch \u00fadajov pr\u00edslu\u0161nej ASIN a testuje r\u00f4zne varianty obr\u00e1zkov, textov, rozlo\u017een\u00ed a dizajnu, aby dosiahol najlep\u0161ie v\u00fdsledky s umiestneniami.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">Nasleduj\u00face parametre s\u00fa automaticky z\u00edskan\u00e9 a zobrazen\u00e9 z pr\u00edslu\u0161n\u00e9ho produktu Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">N\u00e1zov produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Obr\u00e1zok produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Prime logo<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Cena<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">Recenzie<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">a tla\u010didlo na akciu<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">Ve\u013emi rozsiahlu pr\u00edru\u010dku k vizu\u00e1lom, umiestneniu rekl\u00e1m, smerniciam a schva\u013eovaciemu procesu <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n\u00e1jdete tu na Amazone<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Amazon Retargeting Kampa\u0148 s Dynamic E-Commerce Ads (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Ak\u00e9 mo\u017enosti cielenia s\u00fa v\u00e1m k dispoz\u00edcii pri retargetingu na Amazone?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">ASIN retargeting \u2013 Zobrazenia produktov<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">Zobrazenia produktov s\u00fa klasickou variantou pre retargetingov\u00e9 reklamy a s\u00fa ve\u013emi ob\u013e\u00faben\u00e9, preto\u017ee s\u013eubuj\u00fa najvy\u0161\u0161\u00ed n\u00e1vrat na invest\u00edcie do reklamy (ROAS). Potenci\u00e1lny kupuj\u00faci si produkt pozrie, ale nek\u00fapi ho. Je cielen\u00fd, k\u00fdm produkt nek\u00fapi alebo nevypadne z reklamn\u00e9ho zamerania.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">ASIN retargeting \u2013 Vyh\u013ead\u00e1vania produktov<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">Pou\u017e\u00edvate\u013e zad\u00e1 konkr\u00e9tne vyh\u013ead\u00e1vacie slovo, ktor\u00e9 s\u00favis\u00ed s inzerovanou ASIN. Na t\u00fato ASIN m\u00f4\u017ee by\u0165 nastaven\u00e9 cielenie. K\u013e\u00fa\u010dov\u00e9 slovo je v\u0161ak algoritmicky ur\u010den\u00e9 Amazonom. Online predajca nem\u00e1 preh\u013ead o tomto v\u00fdberovom procese.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN retargeting \u2013 Zobrazenia zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Ak si pou\u017e\u00edvate\u013e pozrie produkty zna\u010dky v r\u00e1mci ur\u010dit\u00e9ho \u010dasov\u00e9ho obdobia, m\u00f4\u017ee by\u0165 cielene inzerovan\u00fd.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN retargeting \u2013 N\u00e1kupy zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Ak si pou\u017e\u00edvate\u013e k\u00fapi produkt ur\u010ditej zna\u010dky a chcete mu predstavi\u0165 \u010fal\u0161ie produkty tej istej zna\u010dky, m\u00f4\u017ee by\u0165 tie\u017e cielen\u00fd. Mo\u017enos\u0165, ktor\u00e1 sa najm\u00e4 hod\u00ed pre <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-oslovit-spravnych-zakaznikov-pomocou-amazon-display-ads-vratane-podrobnych-pokynov\/\">cross- a up-sellingov\u00e9 produkty<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN retargeting \u2013 N\u00e1kupy produktov<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">Pou\u017e\u00edvate\u013e objedn\u00e1va spotrebn\u00fd produkt, ako s\u00fa doplnky stravy, ktor\u00fd sa d\u00e1 pravidelne objedn\u00e1va\u0165. Tak\u017ee m\u00f4\u017ee by\u0165 prostredn\u00edctvom retargetingu na Amazone cielene \u010falej inzerovan\u00fd, aby si objednal znovu \u010do najsk\u00f4r.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN retargeting \u2013 Zobrazenia podobn\u00fdch produktov<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Ak si pou\u017e\u00edvate\u013e prezer\u00e1 podobn\u00e9 produkty in\u00fdch zna\u010diek, je mo\u017en\u00e9 nastavi\u0165 cielenie. Av\u0161ak rozhoduje tu algoritmus Amazonu, ktor\u00e9 ASINy vyberie.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN Retargeting \u2013 Dob\u00fdvanie konkurencie<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Dob\u00fdvanie konkurencie je podobn\u00e1 mo\u017enos\u0165 ako cielenie na zobrazenia podobn\u00fdch produktov. Tu v\u0161ak m\u00e1te mo\u017enos\u0165 cielene vybra\u0165 konkr\u00e9tne ASINy. Pri zobrazeniach podobn\u00fdch produktov to rob\u00ed Amazon za v\u00e1s.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">S ak\u00fdmi n\u00e1kladmi je potrebn\u00e9 po\u010d\u00edta\u0165 pri Amazon Retargetingu?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">Vo v\u0161eobecnosti plat\u00edte za reklamu na Amazone iba vtedy, ke\u010f pou\u017e\u00edvate\u013e klikne na va\u0161u reklamu (CPC \u2013 N\u00e1klady na kliknutie). Pri Amazon DSP plat\u00edte za zobrazenie reklamy po\u010dtu os\u00f4b X. Hovor\u00ed sa o \u201e\u00fa\u010dtovan\u00ed na z\u00e1klade zobrazen\u00ed\u201d \u2013 CPM \u2013 N\u00e1klady na tis\u00edc zobrazen\u00ed, teda za 1.000 zobrazen\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">Na rozdiel od Amazon Advertising m\u00e1te pri Amazon DSP nielen mo\u017enos\u0165 vyu\u017ei\u0165 samoobslu\u017en\u00fd proces, ale aj spravovan\u00fd proces. V r\u00e1mci samoobslu\u017en\u00e9ho procesu m\u00e1te pln\u00fa kontrolu nad svojou reklamnou kampa\u0148ou a neplat\u00edte \u017eiadne administrat\u00edvne poplatky. Pre spravovan\u00e9 slu\u017eby potrebujete zvy\u010dajne minim\u00e1lny rozpo\u010det pribli\u017ene 10.000 EUR. Pri tejto slu\u017ebe vytv\u00e1ra Amazon reklamy pre online predajcu s\u00e1m a bude v\u00e1m pridelen\u00fd <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-oslovit-spravnych-zakaznikov-pomocou-amazon-display-ads-vratane-podrobnych-pokynov\/\">mana\u017e\u00e9r kampan\u00ed<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Presn\u00e9 inform\u00e1cie o tom, ako sa m\u00f4\u017eete zaregistrova\u0165 na Amazon DSP, z\u00edskate <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">priamo na Amazone<\/a>. <\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Ak\u00e9 v\u00fdhody m\u00e1 Amazon Retargeting?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Na \u010do je Retargeting dobr\u00fd?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Retargeting sa hod\u00ed nielen pre drah\u00e9 produkty, ktor\u00e9 s\u00fa z\u00e1kazn\u00edkovi \u0165a\u017eko vysvetlite\u013en\u00e9 a pri ktor\u00fdch potrebuj\u00fa viac \u010dasu na uskuto\u010dnenie n\u00e1kupu. N\u00e1vrh: S Retargetingom je mo\u017en\u00e9 dosiahnu\u0165 v\u00fdrazne vy\u0161\u0161\u00ed predaj aj v stredne cenov\u00fdch segmentoch alebo v nicher \u2013 pokia\u013e s\u00fa ciele spr\u00e1vne nastaven\u00e9. Drog\u00e9rie ako \u0161amp\u00f3n alebo plienky s\u00fa dobr\u00fdm pr\u00edkladom, preto\u017ee s\u00fa dobre propagovan\u00e9 s \u010dasov\u00fdm odstupom a zvy\u010dajne sa op\u00e4tovne kupuj\u00fa.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Ale aj pri drah\u00fdch produktoch plat\u00ed: Kto kupuj\u00facich z\u00e1kazn\u00edkov sleduje s reklamami tak dlho a \u010dak\u00e1, k\u00fdm \u201eoslabn\u00fa\u201c, bude ma\u0165 v\u00e4\u010d\u0161\u00ed \u00faspech pri predaji propagovan\u00e9ho produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Amazon Retargeting \u0161etr\u00ed v\u010faka plne automatizovan\u00e9mu vyl\u00fa\u010deniu cie\u013eov\u00fdch skup\u00edn, ktor\u00e9 si u\u017e v\u00e1\u0161 produkt zak\u00fapili, ve\u013ea pe\u0148az\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Z\u00e1rove\u0148 m\u00e1te mo\u017enos\u0165, aby Amazon vyl\u00fa\u010dil pou\u017e\u00edvate\u013eov z reklamnej kampane, ktor\u00ed videli reklamu a nek\u00fapili len TEN jeden produkt, ale aj porovnate\u013en\u00fd z danej kateg\u00f3rie. To op\u00e4\u0165 \u0161etr\u00ed n\u00e1klady a prin\u00e1\u0161a po\u017eadovan\u00fd predaj.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Retargeting je najlep\u0161\u00edm n\u00e1strojom na op\u00e4tovn\u00e9 nasmerovanie extern\u00e9ho trafficu na va\u0161u str\u00e1nku produktu na Amazone. S nasaden\u00edm Retargeting Ads sa udr\u017euje vysok\u00fd ROAS a zvy\u0161ovanie obratu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon je ako kompetentn\u00fd partner na va\u0161ej strane a m\u00e1 ve\u013ek\u00fd z\u00e1ujem o predaj. Pokia\u013e ide o anal\u00fdzu \u00fadajov o z\u00e1kazn\u00edkoch, neexistuje \u017eiadna in\u00e1 reklamn\u00e1 platforma, ktor\u00e1 by pon\u00fakala lep\u0161ie a presnej\u0161ie cielenie.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Z\u00e1ver<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon je T\u00c1 vyh\u013ead\u00e1va\u010dka produktov, \u010do predstavuje pre z\u00e1kazn\u00edkov na trhu ve\u013ek\u00fa v\u00fdhodu. Pre predajcov to v\u0161ak znamen\u00e1 ve\u013ek\u00fa v\u00fdzvu, ako sa presadi\u0165 proti vysokej konkurencii. Ak chcete lep\u0161ie oslovi\u0165 svoju potenci\u00e1lnu cie\u013eov\u00fa skupinu, nasadenie PPC a Retargeting rekl\u00e1m je nevyhnutn\u00e9. Takto m\u00f4\u017eu by\u0165 z\u00e1kazn\u00edci na z\u00e1klade svojich n\u00e1kupn\u00fdch z\u00e1ujmov cielen\u00ed a \u010falej sledovan\u00ed s individu\u00e1lnymi reklamami.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Amazon Retargeting je len s\u00fa\u010das\u0165ou ve\u013ek\u00e9ho celku. Nasadenie m\u00e1 zmysel a\u017e vtedy, ke\u010f potenci\u00e1lny kupuj\u00faci u\u017e prezeral produkt na Amazone. To znamen\u00e1, \u017ee mus\u00edte generova\u0165 dostatok trafficu na str\u00e1nkach s detailmi produktov, aby Amazon mohol reklamy efekt\u00edvne zobrazova\u0165.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">To pre v\u00e1s znamen\u00e1, \u017ee by ste mali Retargeting pova\u017eova\u0165 len za jednu pilier v\u00e1\u0161ho celkov\u00e9ho marketingov\u00e9ho konceptu na Amazone. Bez PPC kampan\u00ed sa koncept ve\u013emi pravdepodobne neuskuto\u010dn\u00ed a strat\u00edte ve\u013ea pe\u0148az\u00ed kv\u00f4li nespr\u00e1vne nastaven\u00fdm cie\u013eom.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Ak chcete spr\u00e1vne investova\u0165 svoj reklamn\u00fd rozpo\u010det, mus\u00edte sa zaobera\u0165 programatickou reklamou alebo si naja\u0165 profesion\u00e1lov. Jedno je v\u0161ak jasn\u00e9 \u2013 bez marketingu bude ve\u013emi \u0165a\u017ek\u00e9 oslovi\u0165 z\u00e1kazn\u00edkov so svojimi produktmi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">\u010co je Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">PPC znamen\u00e1 platba za kliknutie a ozna\u010duje reklamn\u00e9 kampane, pri ktor\u00fdch plat\u00edte za kliknutie.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">\u010co je Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP znamen\u00e1 platforma na strane dopytu. DSP je technol\u00f3gia, ktor\u00e1 umo\u017e\u0148uje inzerentom cielene inzerova\u0165 na in\u00fdch webov\u00fdch str\u00e1nkach mimo Amazonu, vykon\u00e1va\u0165 Retargeting a oslovova\u0165 vlastn\u00e9 cie\u013eov\u00e9 skupiny ako s\u00fa inzerentsk\u00e9 publikum alebo podobn\u00e9 publikum.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">\u010co je Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Retargeting je postup, pri ktorom s\u00fa potenci\u00e1lni kupuj\u00faci po n\u00e1v\u0161teve va\u0161ej str\u00e1nky produktu op\u00e4\u0165 osloven\u00ed, aby dokon\u010dili n\u00e1kup.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Ako funguje Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Prostredn\u00edctvom Amazon Retargetingu s\u00fa va\u0161im potenci\u00e1lnym z\u00e1kazn\u00edkom pripom\u00ednan\u00e9 n\u00e1kupy v r\u00e1mci aj mimo Amazonu.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 TarikVision \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ Screenshot @ Amazon \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Vedeli ste, \u017ee s Amazon Retargeting m\u00f4\u017eete potenci\u00e1lnych z\u00e1kazn\u00edkov ove\u013ea jednoduch\u0161ie presved\u010di\u0165 k n\u00e1kupu, ako keby ste ich jednoducho nechali od\u00eds\u0165? Priemerne trv\u00e1 \u0161es\u0165 a\u017e sedem dn\u00ed, k\u00fdm kupuj\u00faci po prvom vyh\u013ead\u00e1van\u00ed produktu uskuto\u010dnia n\u00e1kup. Pomocou retargetingu m\u00f4\u017eete svoje produkty po\u010das tohto rozhoduj\u00faceho \u010dasov\u00e9ho okna propagova\u0165 na Amazonu aj mimo neho a tak \u010do najviac<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1434],"tags":[],"class_list":["post-227874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retargeting reklamy na Amazone na prv\u00fd poh\u013ead<\/title>\n<meta name=\"description\" content=\"Retargeting reklamy s Amazonom: Ako \u00faspe\u0161ne oslovi\u0165 svojich z\u00e1kazn\u00edkov a ak\u00e9 mo\u017enosti cielenia s\u00fa v\u00e1m k dispoz\u00edcii? 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DSP je technol\u00f3gia, ktor\u00e1 umo\u017e\u0148uje inzerentom cielene inzerova\u0165 na in\u00fdch webov\u00fdch str\u00e1nkach mimo Amazonu, vykon\u00e1va\u0165 Retargeting a oslovova\u0165 vlastn\u00e9 cie\u013eov\u00e9 skupiny ako s\u00fa inzerentsk\u00e9 publikum alebo podobn\u00e9 publikum.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim\/#faq-question-1640246104930","position":3,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim\/#faq-question-1640246104930","name":"\u010co je Amazon Retargeting?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Retargeting je postup, pri ktorom s\u00fa potenci\u00e1lni kupuj\u00faci po n\u00e1v\u0161teve va\u0161ej str\u00e1nky produktu op\u00e4\u0165 osloven\u00ed, aby dokon\u010dili n\u00e1kup.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim\/#faq-question-1640246136866","position":4,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-retargeting-oslovenie-zakaznikov-mimo-amazonu-s-spravnym-zacielenim\/#faq-question-1640246136866","name":"Ako funguje Amazon Retargeting?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prostredn\u00edctvom Amazon Retargetingu s\u00fa va\u0161im potenci\u00e1lnym z\u00e1kazn\u00edkom pripom\u00ednan\u00e9 n\u00e1kupy v r\u00e1mci aj mimo Amazonu.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=227874"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/17741"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=227874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=227874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=227874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}