
{"id":227883,"date":"2020-05-12T16:04:00","date_gmt":"2020-05-12T16:04:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/predajny-rank-amazonu-styri-veci-ktore-musite-vediet\/"},"modified":"2020-05-12T16:04:00","modified_gmt":"2020-05-12T16:04:00","slug":"predajny-rank-amazonu-styri-veci-ktore-musite-vediet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/predajny-rank-amazonu-styri-veci-ktore-musite-vediet\/","title":{"rendered":"Predajn\u00fd rank Amazonu \u2013 \u0160tyri veci, ktor\u00e9 mus\u00edte vedie\u0165"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-243809-identifier\">Bestseller zoznamy pozn\u00e1me z ka\u017edej kn\u00edhkupectva. Kto h\u013ead\u00e1 nov\u00fa knihu, r\u00e1d sa pozrie, ktor\u00e9 dielo sa pr\u00e1ve pred\u00e1va naj\u010dastej\u0161ie alebo ktor\u00fd autor je moment\u00e1lne ob\u013e\u00faben\u00fd. Ale bestseller zoznamy neexistuj\u00fa len pre knihy. <strong>Aj online gigant vytv\u00e1ra svoj vlastn\u00fd rebr\u00ed\u010dek: predajn\u00fd rank Amazonu.<\/strong><\/p><p class=\"theme-wp-block gb-responsive-721638-identifier\">Ale \u010do t\u00e1to miera vlastne znamen\u00e1? A ke\u010f u\u017e sme pri tom, po\u010fme objasni\u0165 otvoren\u00e9 ot\u00e1zky na t\u00e9mu: Ako sa vypo\u010d\u00edtava, kde sa d\u00e1 na Amazon.de zobrazi\u0165 predajn\u00fd rank a ako ho m\u00f4\u017ee predajca Amazonu ovplyvni\u0165 alebo dokonca zlep\u0161i\u0165?<\/p><p class=\"theme-wp-block gb-responsive-8559-identifier\">S t\u00fdmto \u010dl\u00e1nkom chceme vnies\u0165 viac svetla do tmy, podrobnej\u0161ie presk\u00fama\u0165 tento \u0161peci\u00e1lny rank a poskytn\u00fa\u0165 v\u00e1m v\u0161etky d\u00f4le\u017eit\u00e9 inform\u00e1cie o \u0148om.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-792349-identifier\"># 1: \u010co vlastne je predajn\u00fd rank Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-402175-identifier\">Tento rank zaznamen\u00e1va, <strong>ako dobre sa produkt pred\u00e1va v porovnan\u00ed so svojimi konkurentmi v rovnakej kateg\u00f3rii alebo podkateg\u00f3rii<\/strong>. Ak je produkt zaraden\u00fd v r\u00f4znych kateg\u00f3ri\u00e1ch, zoh\u013ead\u0148uje sa aj to\u013eko predajn\u00fdch rangov. Ak sa pozrieme na pr\u00edklad zo screenshotu (produkt sa v s\u00fa\u010dasnosti vedie pod inou ASIN), vid\u00edme, \u017ee profesion\u00e1lny holiaci stroj\u010dek pre mu\u017eov zna\u010dky Hatteker zauj\u00edma 1. miesto v kateg\u00f3rii holiacich stroj\u010dekov a 5. miesto v kateg\u00f3rii drog\u00e9ria a osobn\u00e1 starostlivos\u0165. To znamen\u00e1, \u017ee tento kus sa v porovnan\u00ed so v\u0161etk\u00fdmi ostatn\u00fdmi holiacimi stroj\u010dekmi pred\u00e1va najlep\u0161ie. V porovnan\u00ed s in\u00fdmi polo\u017ekami v rubrike drog\u00e9ria a osobn\u00e1 starostlivos\u0165 sa umiest\u0148uje na 5. mieste najpred\u00e1vanej\u0161\u00edch produktov. Polo\u017eka, ktor\u00e1 m\u00e1 predajn\u00fd rank Amazonu v prvej desiatke alebo ni\u017e\u0161ie, sa teda pred\u00e1va celkom dobre.<\/p><p class=\"theme-wp-block gb-responsive-378563-identifier\">Kto chce zisti\u0165 predajn\u00fd rank Amazonu produktu, jednoducho klikne na <strong>produktov\u00fa str\u00e1nku<\/strong>. Pod dodato\u010dn\u00fdmi inform\u00e1ciami o produkte, kde n\u00e1jdete aj ASIN a priemern\u00e9 hodnotenie z\u00e1kazn\u00edkov, je predajn\u00fd rank Amazonu uveden\u00fd pod ozna\u010den\u00edm \u201eAmazon Bestseller-Rank\u201c. Takto m\u00f4\u017eu predajcovia na Amazon.de \u013eahko z\u00edska\u0165 predajn\u00fd rank \u2013 napr\u00edklad od konkuren\u010dn\u00fdch produktov alebo na prieskum produktov.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-381927-identifier\"><img decoding=\"async\" width=\"844\" height=\"214\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142842\/Haarschneider-Hatteker-Amazon-Verkaufsrang.png\" alt=\"Holiaci stroj\u010dek Hatteker predajn\u00fd rank Amazonu\" class=\"wp-image-2194\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142842\/Haarschneider-Hatteker-Amazon-Verkaufsrang-407x103.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142842\/Haarschneider-Hatteker-Amazon-Verkaufsrang-768x195.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142842\/Haarschneider-Hatteker-Amazon-Verkaufsrang.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-394993-identifier\"># 2: Ako sa vypo\u010d\u00edtava predajn\u00fd rank Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-557535-identifier\">Onlinov\u00fd gigant vytv\u00e1ra pre ka\u017ed\u00fa kateg\u00f3riu rebr\u00ed\u010dek uveden\u00fdch \u010dl\u00e1nkov. Pod\u013ea vlastn\u00fdch \u00fadajov sa predajn\u00fd rang Amazonu <strong>ur\u010duje na z\u00e1klade predajn\u00fdch \u010d\u00edsel a aktualizuje sa ka\u017ed\u00fa hodinu<\/strong>.<\/p><p class=\"theme-wp-block gb-responsive-135435-identifier\">Aby sa aj nov\u00fdm produktom umo\u017enila \u0161anca na vyt\u00fa\u017een\u00e9 prv\u00e9 miesto v rebr\u00ed\u010dku predaja Amazonu, s\u00fa predaje <strong>historicky hodnoten\u00e9<\/strong>. \u010c\u00edm \u010falej s\u00fa hodnoty v minulosti, t\u00fdm menej v\u00e1hy maj\u00fa. To znamen\u00e1, \u017ee napr\u00edklad kniha, ktor\u00e1 bola spo\u010diatku \u010dasto pred\u00e1van\u00e1, ale teraz u\u017e dlh\u0161\u00ed \u010das nie je objedn\u00e1van\u00e1, dostane hor\u0161\u00ed rang ako in\u00e1 kniha, ktor\u00e1 je nov\u00e1 a aktu\u00e1lne sa \u010dasto pred\u00e1va. Aktualiz\u00e1cia ka\u017ed\u00fa hodinu by mala tie\u017e prispie\u0165 k tomu, aby nov\u00fdm produktom bola poskytnut\u00e1 \u0161anca na prv\u00e9 miesto.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-294699-identifier\"># 3: Ako m\u00f4\u017ee \u010dlovek ovplyvni\u0165 predajn\u00fd rang svojich produktov na Amazone?<\/h2><p class=\"theme-wp-block gb-responsive-576768-identifier\">Kto chce dosiahnu\u0165 prv\u00e9 miesto v rebr\u00ed\u010dku predaja Amazonu, mus\u00ed jednoducho zaznamena\u0165 viac predajov ako in\u00e9 produkty v tej istej kateg\u00f3rii<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-732849-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18112816\/verkaufsrang-amazon.jpeg\" alt=\"Predajn\u00fd rang na Amazone je rovnako relevantn\u00fd pre nov\u00fdch aj sk\u00fasen\u00fdch predajcov\" class=\"wp-image-56225\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18112816\/verkaufsrang-amazon-407x209.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18112816\/verkaufsrang-amazon-768x394.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18112816\/verkaufsrang-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-842021-identifier\">Ale to je \u013eah\u0161ie poveda\u0165 ako urobi\u0165. D\u00f4le\u017eit\u00e9 je, \u017ee <strong>v\u00e1\u0161 produkt poskytuje z\u00e1kazn\u00edkom pridan\u00fa hodnotu<\/strong>, ktor\u00fa konkuren\u010dn\u00e9 \u010dl\u00e1nky nenab\u00edzaj\u00fa. Pri tom by ste v\u0161ak nemali porovn\u00e1va\u0165 jablk\u00e1 s hru\u0161kami. S holiacim stroj\u010dekom, ako je uveden\u00e9 v predch\u00e1dzaj\u00facom pr\u00edklade, nebudete s\u00fa\u0165a\u017ei\u0165 s deodorantom, aj ke\u010f sa oba produkty nach\u00e1dzaj\u00fa v kateg\u00f3rii drog\u00e9ria a osobn\u00e1 starostlivos\u0165. To je preto, \u017ee ide s\u00edce o hlavn\u00fa kateg\u00f3riu, ale produkty s\u00fa zaraden\u00e9 do r\u00f4znych podkateg\u00f3ri\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-984531-identifier\">Ale holiaci stroj\u010dek m\u00e1 na Amazone tie\u017e predajn\u00fd rang v kateg\u00f3rii holiacich stroj\u010dekov, ktor\u00e1 predstavuje podkateg\u00f3riu. Tu n\u00e1jdete aj svojich konkurentov: teda v\u0161etky ostatn\u00e9 holiace stroj\u010deky.<\/p><p class=\"theme-wp-block gb-responsive-170099-identifier\">Aby ste sa teraz odl\u00ed\u0161ili od konkuren\u010dn\u00fdch produktov, m\u00e1te r\u00f4zne mo\u017enosti, ktor\u00e9 by ste mali kombinovane vyu\u017ei\u0165, namiesto toho, aby ste sa zamerali len na jednu: V\u00e1\u0161 produkt je lep\u0161\u00ed ako ten konkurencie<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-659067-identifier\">1. V\u00e1\u0161 produkt je lep\u0161\u00ed ako ten konkurencie<\/h3><p class=\"theme-wp-block gb-responsive-331504-identifier\">Mo\u017eno m\u00e1 v\u00e1\u0161 holiaci stroj\u010dek nadstavce, ktor\u00e9 va\u0161i konkurenti nenab\u00edzaj\u00fa? Alebo je vyroben\u00fd z mimoriadne odoln\u00e9ho materi\u00e1lu, tak\u017ee stroj\u010dek m\u00f4\u017ee spadn\u00fa\u0165, ani\u017e by sa hne\u010f rozbil? Potom je to presne ten d\u00f4vod, pre\u010do by sa v\u00e1\u0161 produkt mal pred\u00e1va\u0165 \u010dastej\u0161ie. <strong>Zd\u00f4raznite tento fakt vo svojich marketingov\u00fdch aktivit\u00e1ch,<\/strong> tak sa to pozit\u00edvne odraz\u00ed na va\u0161om predajnom rangu na Amazone a jeho v\u00fdpo\u010dte algoritmom.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-863313-identifier\">2. SEO, SEO, SEO \u2013 a trochu aj marketing<\/h3><p class=\"theme-wp-block gb-responsive-820419-identifier\">\u010co v\u00e1m prinesie produkt, ktor\u00fd je lep\u0161\u00ed ako ten va\u0161ich konkurentov, ak ho jednoducho nem\u00f4\u017eete preda\u0165? <strong>Mus\u00edte teda zabezpe\u010di\u0165, aby z\u00e1kazn\u00edci vedeli: v\u00e1\u0161 produkt je lep\u0161\u00ed!<\/strong> Zamerajte sa na v\u00fdsti\u017en\u00e9 n\u00e1zvy produktov, profesion\u00e1lne obr\u00e1zky a dobr\u00fd popis. Pri tom m\u00f4\u017eete z\u00e1rove\u0148 preuk\u00e1za\u0165 svoje schopnosti v oblasti SEO na Amazone. Vyh\u013eadajte relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a pou\u017eite ich ako v n\u00e1zve, tak aj v popise, ak ste autorom produktovej str\u00e1nky.<\/p><p class=\"theme-wp-block gb-responsive-518898-identifier\">T\u00fdmto <strong>zvy\u0161ujete vidite\u013enos\u0165 svojho produktu<\/strong>, \u010do m\u00e1 zase pozit\u00edvny efekt na predajn\u00e9 \u010d\u00edsla a t\u00fdm aj na predajn\u00fd rang na Amazone.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-305782-identifier\">3. Z\u00e1kazn\u00edcky servis<\/h3><p class=\"theme-wp-block gb-responsive-724943-identifier\">\u017de Amazon kladie d\u00f4raz na mimoriadne dobr\u00fa z\u00e1kazn\u00edcku cestu, je u\u017e pravdepodobne zn\u00e1me v\u0161ade. To znamen\u00e1 pre predajcov, \u017ee niet cesty sp\u00e4\u0165. Z\u00e1kazn\u00edci s\u00fa zvyknut\u00ed na vysok\u00e9 \u0161tandardy tohto online giganta. Ak tieto o\u010dak\u00e1vania nie s\u00fa splnen\u00e9, s\u00fa frustrovan\u00ed a zanech\u00e1vaj\u00fa negat\u00edvne hodnotenia. To m\u00e1 hne\u010f dva negat\u00edvne efekty. Na jednej strane to odr\u00e1dza potenci\u00e1lnych z\u00e1kazn\u00edkov od n\u00e1kupu v\u00e1\u0161ho produktu; na druhej strane sa zni\u017euj\u00fa va\u0161e \u0161ance na Buy Box alebo ozna\u010denia ako <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/pozor-prosim-ako-zvysit-viditelnost-vasich-produktov-v-organickom-vyhladavani\/\">Amazon\u2019s Choice<\/a> a t\u00fdm aj vidite\u013enos\u0165 v\u00e1\u0161ho produktu.<\/p><p class=\"theme-wp-block gb-responsive-665962-identifier\"><strong>Tip<\/strong>: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\">Zamerajte sa na FBA<\/a>! T\u00fdm sa u\u013eah\u010d\u00ed r\u00fdchle spracovanie objedn\u00e1vok a mimoriadne z\u00e1kazn\u00edcky priate\u013esk\u00e9 spravovanie vr\u00e1ten\u00ed pod\u013ea pokynov Amazonu, preto\u017ee zverujete plnenie do r\u00fak tohto e-commerce giganta. To m\u00f4\u017ee dokonca ovplyvni\u0165 v\u00e1\u0161 predajn\u00fd rang na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-230202-identifier\"><strong>Ale e\u0161te raz:<\/strong> <strong>Nezasp\u00e1vajte na vavr\u00ednoch, ak ste zvl\u00e1dli jeden z bodov. V\u0161etky tri s\u00fa mimoriadne d\u00f4le\u017eit\u00e9, mali by ste ma\u0165 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">v\u0161etky metriky<\/a> pod kontrolou.<\/strong><\/p><p class=\"theme-wp-block gb-responsive-235242-identifier\">To je v\u0161etko pekn\u00e9 a dobr\u00e9, ale na \u010do to cel\u00e9?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-409041-identifier\"># 4: \u010co prin\u00e1\u0161a predajn\u00fd rang na Amazone?<\/h2><p class=\"theme-wp-block gb-responsive-268116-identifier\">V prvom rade <strong>s\u00fa bestsellery odmenen\u00e9 n\u00e1padn\u00fdm oran\u017eov\u00fdm odznakom<\/strong>, ktor\u00fd u\u017e v preh\u013eade v\u00fdsledkov vyh\u013ead\u00e1vania vyhlasuje 1. miesto v predajnom rangu Amazonu. To m\u00e1 psychologick\u00fd \u00fa\u010dinok na z\u00e1kazn\u00edka. Tento odznak nie je len ve\u013emi pr\u00edtomn\u00fd, ale tie\u017e vyjadruje <strong>d\u00f4veru<\/strong>. Napokon, u\u017e mnoh\u00ed in\u00ed z\u00e1kazn\u00edci predali tento \u010dl\u00e1nok a to by sa predsa nestalo, keby nebol dobr\u00fd. Alebo \u00e1no?<\/p><p class=\"theme-wp-block gb-responsive-670417-identifier\">Aj pre predajcov, ktor\u00ed chc\u00fa roz\u0161\u00edri\u0165 svoje portf\u00f3lio produktov, je predajn\u00fd rang na Amazone relevantn\u00fd. Preto\u017ee na jeho z\u00e1klade sa <strong>m\u00f4\u017ee odhadn\u00fa\u0165 dopyt a predajn\u00fd potenci\u00e1l \u010dl\u00e1nku<\/strong>. Ak produkt dobre ranguje, ide\u00e1lne samozrejme na 1. mieste, znamen\u00e1 to, \u017ee sa pred\u00e1va relat\u00edvne dobre a dopyt je zodpovedaj\u00faco vysok\u00fd.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-409613-identifier\"># 5: Pre\u010do sol\u00eddna trhov\u00e1 anal\u00fdza zvy\u0161uje v\u00e1\u0161 predajn\u00fd rang<\/h2><p class=\"theme-wp-block gb-responsive-329395-identifier\">Ak chcete by\u0165 na Amazone \u00faspe\u0161n\u00ed a m\u00e1te nov\u00e9 n\u00e1pady na produkty, d\u00f4kladn\u00e1 pr\u00edprava a podrobn\u00e1 trhov\u00e1 anal\u00fdza s\u00fa rozhoduj\u00face. Tak\u00e1to anal\u00fdza sk\u00fama predajn\u00e9 \u010d\u00edsla, ceny, konkurenciu a makroekonomick\u00e9 trendy, aby zistila, \u010di je trh pripraven\u00fd na va\u0161e produkty. Trhov\u00e9 \u00fadaje s\u00fa k\u013e\u00fa\u010dov\u00e9 na \u00fasporu \u010dasu a pe\u0148az\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-825753-identifier\">Ale \u010do sa pod t\u00fdm presne rozumie? Anal\u00fdza trhu na Amazone je s\u00fa\u010das\u0165ou komplexnej\u0161ieho prieskumu trhu a sledovania trhu, ktor\u00e9 zhroma\u017e\u010fuje inform\u00e1cie o odvetviach, z\u00e1kazn\u00edkoch a konkurentoch. Tieto \u00fadaje m\u00f4\u017eete vyu\u017ei\u0165 aj na vlastn\u00e9 predpovede trhu, aby ste z nich odvodili bud\u00face v\u00fdvojov\u00e9 trendy a prijali rozhodnutia, ktor\u00e9 spravia va\u0161u firmu ziskovej\u0161ou. K\u013e\u00fa\u010dov\u00fdmi prvkami tejto anal\u00fdzy s\u00fa hodnotenie produktov, predajn\u00e9 \u010d\u00edsla a konkurenti.<\/p><p class=\"theme-wp-block gb-responsive-942138-identifier\">Predov\u0161etk\u00fdm je v\u0161ak trhov\u00e1 anal\u00fdza rozhoduj\u00faca pre predajn\u00fd rang na Amazone, preto\u017ee pom\u00e1ha pochopi\u0165 dopyt a konkurenciu. Umo\u017e\u0148uje optimalizova\u0165 va\u0161e portf\u00f3lio produktov a cenov\u00e9 strat\u00e9gie, vyu\u017ei\u0165 strat\u00e9gie konkurencie a zlep\u0161i\u0165 produkty na z\u00e1klade hodnoten\u00ed z\u00e1kazn\u00edkov. Efekt\u00edvna trhov\u00e1 anal\u00fdza tie\u017e podporuje marketingov\u00e9 strat\u00e9gie a riadenie z\u00e1sob, zabra\u0148uje v\u00fdpredajom a identifikuje ziskov\u00e9 nika trhy. Celkovo to vedie k lep\u0161\u00edm predajn\u00fdm \u010d\u00edslam a vy\u0161\u0161iemu predajn\u00e9mu rangu, \u010do u\u013eah\u010duje potenci\u00e1lnym kupuj\u00facim n\u00e1js\u0165 produkty.<\/p><p class=\"theme-wp-block gb-responsive-105932-identifier\"><strong>Tu je preh\u013ead najd\u00f4le\u017eitej\u0161\u00edch funkci\u00ed trhovej anal\u00fdzy:<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-374294-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-591331-identifier\">Zobrazenie cie\u013eov\u00e9ho trhu produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-240494-identifier\">Identifik\u00e1cia produktov, ktor\u00e9 by mohli by\u0165 relevantn\u00e9<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-182699-identifier\">Kontrola objemu a rastu trhu (anal\u00fdza portf\u00f3lia)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-501115-identifier\">Zvidite\u013enenie nevyu\u017eit\u00fdch trhov\u00fdch potenci\u00e1lov<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607401-identifier\">Prevencia chybn\u00fdch invest\u00edci\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-247860-identifier\">Roz\u0161\u00edrenie trhov\u00fdch znalost\u00ed a odstr\u00e1nenie\/prevencia chybn\u00e9ho rozhodovania<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-849143-identifier\">Objavenie porovnate\u013en\u00fdch produktov a t\u00fdm minimaliz\u00e1cia rizika nepripraven\u00e9ho p\u00f4sobenia na trhu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-944402-identifier\">Zatvorenie informa\u010dn\u00fdch medzier t\u00fdkaj\u00facich sa v\u00fdvoja odvetvia a jeho vplyvn\u00fdch faktorov (ceny, dopyt, makroekonomick\u00e9 faktory)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-989620-identifier\">Odhad reakci\u00ed konkurencie na vlastn\u00fd vstup na trh, aby sa umo\u017enilo predv\u00eddanie pl\u00e1novania (anal\u00fdza konkurencie)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293491-identifier\">Optimaliz\u00e1cia existuj\u00faceho portf\u00f3lia produktov<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-116929-identifier\">Ako m\u00f4\u017ee \u010dlovek tak\u00fato anal\u00fdzu vykona\u0165 \u010dasovo \u00fasporne a inteligentne?<\/h3><p class=\"theme-wp-block gb-responsive-998828-identifier\">Na tomto mieste s\u00fa k dispoz\u00edcii dve mo\u017enosti. M\u00f4\u017eete anal\u00fdzu vykona\u0165 sami, \u010do v\u00e1m prinesie ve\u013ea \u010dasu a nervov \u2013 najm\u00e4 ak vezmete do \u00favahy, ako chybn\u00e9 tak\u00e9to anal\u00fdzy \u010dasto s\u00fa, ke\u010f s\u00fa vytvoren\u00e9 v\u00fdlu\u010dne \u013eudskou rukou. Druh\u00e1 mo\u017enos\u0165, a to \u0161peci\u00e1lne vyvinut\u00fd n\u00e1stroj na anal\u00fdzu Amazonu, je omnoho odpor\u00fa\u010danej\u0161ia. Je pravda, \u017ee za to budete musie\u0165 investova\u0165 nejak\u00e9 peniaze. Av\u0161ak ak vezmete do \u00favahy presnos\u0165 anal\u00fdz a \u010dasov\u00fa \u00fasporu, ktor\u00fa z\u00edskate vyu\u017eit\u00edm t\u00fdchto n\u00e1strojov, je to invest\u00edcia, ktor\u00e1 sa ur\u010dite oplat\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-393068-identifier\">Tu je rie\u0161enie na\u0161ej d\u00f4very:<\/p><p class=\"theme-wp-block gb-responsive-30083-identifier\"><strong>AMALYZE Shield<\/strong><\/p><p class=\"theme-wp-block gb-responsive-911110-identifier\">AMALYZE Shield je kvalitn\u00fd n\u00e1stroj na rozsiahle trhov\u00e9 anal\u00fdzy. S jeho mnoh\u00fdmi funkciami poskytuje hlbok\u00e9 poh\u013eady na organick\u00fa vidite\u013enos\u0165 \u010dl\u00e1nkov, m\u00f4\u017ee by\u0165 pou\u017eit\u00fd ako odhadova\u010d predaja na Amazone, porovn\u00e1va v\u00fdkon produktov a umo\u017e\u0148uje podrobn\u00fa anal\u00fdzu SEO.<\/p><p class=\"theme-wp-block gb-responsive-773184-identifier\">Okrem toho je ka\u017ed\u00fd jednotliv\u00fd produkt hodnoten\u00fd pod\u013ea r\u00f4znych krit\u00e9ri\u00ed \u2013 od n\u00e1zvu cez obr\u00e1zky a\u017e po bulletpointy a popis. T\u00fdm AMALYZE Shield poskytuje cenn\u00e9 \u00fadaje, ktor\u00e9 s\u00fa obrovskou podporou pri pl\u00e1novan\u00ed marketingov\u00fdch a predajn\u00fdch strat\u00e9gi\u00ed. Zobrazuje najlep\u0161\u00ed predajn\u00fd rang, tak\u017ee okam\u017eite zist\u00edte, ktor\u00e9 produkty s\u00fa na trhu obzvl\u00e1\u0161\u0165 \u017eiadan\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-562743-identifier\">M\u00f4\u017eete tie\u017e s AMALYZE Shield sledova\u0165 svoje vlastn\u00e9 ASINy a priamo ich porovn\u00e1va\u0165 s konkurenciou. T\u00fdmto sp\u00f4sobom m\u00e1te v\u017edy preh\u013ead o svojom vlastnom v\u00fdkone v porovnan\u00ed s in\u00fdmi poskytovate\u013emi na trhu.<\/p><p class=\"theme-wp-block gb-responsive-156867-identifier\">Cel\u00e9 to dop\u013a\u0148aj\u00fa funkcie na hodnotenie portf\u00f3li\u00ed zna\u010diek a predajcov. S touto funkciou m\u00e1te mo\u017enos\u0165 porovn\u00e1va\u0165 a hodnoti\u0165 r\u00f4zne zna\u010dky a predajcov, aby ste lep\u0161ie pos\u00fadili svoju vlastn\u00fa trhov\u00fa poz\u00edciu a pr\u00edpadne ju optimalizovali. V\u010faka t\u00fdmto komplexn\u00fdm analytick\u00fdm mo\u017enostiam je AMALYZE Shield nevyhnutn\u00fdm n\u00e1strojom pre ka\u017ed\u00e9ho, kto sa v\u00e1\u017ene zaober\u00e1 trhov\u00fdmi anal\u00fdzami a chce zv\u00fd\u0161i\u0165 svoj \u00faspech.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-246379-identifier\">Z\u00e1ver: A \u010do teraz?<\/h2><p class=\"theme-wp-block gb-responsive-840053-identifier\">Predajn\u00fd rang na Amazone je jednou z mnoh\u00fdch metr\u00edk tohto e-commerce giganta a hodnot\u00ed ob\u013e\u00fabenos\u0165 produktu. T\u00fdka sa predajn\u00fdch \u010d\u00edsel a je teda dobr\u00fdm ukazovate\u013eom predajn\u00e9ho potenci\u00e1lu \u010dl\u00e1nku. To by ste mali ur\u010dite zoh\u013eadni\u0165 pri \u00favahe o zaraden\u00ed tohto produktu do v\u00e1\u0161ho sortimentu.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-550720-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18113037\/amazon-verkaufszahlen.jpeg\" alt=\"S jedn\u00fdm okom na predajn\u00fd rang m\u00f4\u017eu predajcovia zlep\u0161i\u0165 svoje predajn\u00e9 \u010d\u00edsla na Amazone\" class=\"wp-image-56226\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18113037\/amazon-verkaufszahlen-407x209.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18113037\/amazon-verkaufszahlen-768x394.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18113037\/amazon-verkaufszahlen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-471653-identifier\">Okrem toho s\u00fa v\u00ed\u0165azi odmenen\u00ed n\u00e1padn\u00fdm ozna\u010den\u00edm, ktor\u00e9 vytv\u00e1ra d\u00f4veru u z\u00e1kazn\u00edkov a podnecuje ich k n\u00e1kupu. Na to, aby ste si mohli zobrazi\u0165 predajn\u00fd rang na Amazone, sta\u010d\u00ed sa pozrie\u0165 na str\u00e1nku s podrobnos\u0165ami o produkte. Takto m\u00f4\u017eu predajcovia zisti\u0165 predajn\u00fd rang konkurentov bez \u0161peci\u00e1lneho n\u00e1stroja.<\/p><p class=\"theme-wp-block gb-responsive-764663-identifier\"><strong>Je teda ur\u010dite rozumn\u00e9, aby sa predajcovia zaoberali predajn\u00fdm rangom na Amazone a mali ho na pam\u00e4ti pri v\u00fdskume produktov. Preto\u017ee je to dobr\u00fd ukazovate\u013e, ako dobre sa m\u00f4\u017ee produkt pred\u00e1va\u0165.<\/strong><\/p><p class=\"theme-wp-block gb-responsive-280021-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 tomertu \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 sdx15 \u2013 stock.adobe.com \/ \u00a9 Yuliia \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Bestseller zoznamy pozn\u00e1me z ka\u017edej kn\u00edhkupectva. Kto h\u013ead\u00e1 nov\u00fa knihu, r\u00e1d sa pozrie, ktor\u00e9 dielo sa pr\u00e1ve pred\u00e1va naj\u010dastej\u0161ie alebo ktor\u00fd autor je moment\u00e1lne ob\u013e\u00faben\u00fd. Ale bestseller zoznamy neexistuj\u00fa len pre knihy. Aj online gigant vytv\u00e1ra svoj vlastn\u00fd rebr\u00ed\u010dek: predajn\u00fd rank Amazonu. Ale \u010do t\u00e1to miera vlastne znamen\u00e1? A ke\u010f u\u017e sme pri tom, po\u010fme<\/p>\n","protected":false},"author":5,"featured_media":56222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-227883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako m\u00f4\u017eete optim\u00e1lne vyu\u017ei\u0165 hodnotenie predaja na Amazone<\/title>\n<meta name=\"description\" content=\"\u010c\u00edtanie a interpret\u00e1cia hodnotenia predaja na Amazone: Tieto 4 fakty by ste mali vedie\u0165 ako predajca na Amazone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/predajny-rank-amazonu-styri-veci-ktore-musite-vediet\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako m\u00f4\u017eete optim\u00e1lne vyu\u017ei\u0165 hodnotenie predaja na Amazone\" \/>\n<meta property=\"og:description\" content=\"\u010c\u00edtanie a interpret\u00e1cia hodnotenia predaja na Amazone: Tieto 4 fakty by ste mali vedie\u0165 ako predajca na Amazone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/predajny-rank-amazonu-styri-veci-ktore-musite-vediet\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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