{"id":227892,"date":"2022-01-26T15:32:19","date_gmt":"2022-01-26T15:32:19","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/studie-a-statistiky-amazonu-pre-predajcov-vsetky-relevantne-vyvojove-trendy-za-posledne-roky\/"},"modified":"2022-01-26T15:32:19","modified_gmt":"2022-01-26T15:32:19","slug":"studie-a-statistiky-amazonu-pre-predajcov-vsetky-relevantne-vyvojove-trendy-za-posledne-roky","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/studie-a-statistiky-amazonu-pre-predajcov-vsetky-relevantne-vyvojove-trendy-za-posledne-roky\/","title":{"rendered":"\u0160t\u00fadie a \u0161tatistiky Amazonu pre predajcov \u2013 v\u0161etky relevantn\u00e9 v\u00fdvojov\u00e9 trendy za posledn\u00e9 roky"},"content":{"rendered":"

Online nakupovanie sa v posledn\u00fdch dvoch rokoch stalo neoddelite\u013enou s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho \u017eivota mnoh\u00fdch \u013eud\u00ed. To dokazuj\u00fa \u0161t\u00fadie a \u0161tatistiky Amazonu, ktor\u00e9 boli vytvoren\u00e9 po roku 2020, a samozrejme sa to odr\u00e1\u017ea aj na \u00faspechu spolo\u010dnost\u00ed ako Amazon, OTTO, eBay, Walmart at\u010f. Amazon sa v\u0161ak v tomto pr\u00edpade, v priamom porovnan\u00ed s ostatn\u00fdmi e-commerce gigantmi, ukazuje ako jasn\u00fd v\u00ed\u0165az. V tomto blogovom pr\u00edspevku sa chceme podrobnej\u0161ie pozrie\u0165 na v\u00fdvoj Amazonu, samozrejme aj z perspekt\u00edvy predajcov Amazonu. Preto\u017ee tak\u00fd r\u00fdchly rast \u2013 najm\u00e4 v tak kr\u00e1tkom \u010dase \u2013 zvy\u010dajne nem\u00f4\u017ee ma\u0165 len pozit\u00edvne str\u00e1nky.<\/p>

Z\u00e1kazn\u00edcka orient\u00e1cia v\u00ed\u0165az\u00ed \u2013 Vzostup Amazons<\/h2>

Existuje mno\u017estvo \u0161t\u00fadi\u00ed a \u010dl\u00e1nkov o Amazone, ktor\u00e9 sa zaoberaj\u00fa vzostupom spolo\u010dnosti z gar\u00e1\u017eov\u00e9ho kn\u00edhkupectva na najv\u00e4\u010d\u0161\u00ed trh na svete, a v\u0161etky \u0161t\u00fadie dospievaj\u00fa k rovnak\u00e9mu v\u00fdsledku: Amazon rastie ne\u00faprosne.<\/p>

Exponenci\u00e1lny rast online giganta je najv\u00fdraznej\u0161\u00ed v rastovej krivke za posledn\u00fdch 10 rokov. V roku 2010 dosiahol predajca tr\u017eby vo v\u00fd\u0161ke 34,2 miliardy USD. O desa\u0165 rokov nesk\u00f4r (2020) to bolo s 386,1 miliardy USD viac ako desatin\u00e1sobok.<\/p>

\"V\u0161etky<\/figure>

Pr\u00ed\u010dinou je okrem in\u00e9ho vedenie spolo\u010dnosti, ktor\u00e9 sa zameriava na z\u00e1kazn\u00edcku orient\u00e1ciu a reinvestovanie zisku do spolo\u010dnosti s cie\u013eom podpori\u0165 rast.<\/p>

Medzi in\u00fdmi tieto dva prvky v\u00fdrazne zv\u00fd\u0161ili tr\u017eby Amazonu v posledn\u00fdch \u0161iestich rokoch, ako ukazuje \u0161tatistika. Najm\u00e4 rok 2020 \u2013 povzbuden\u00fd celosvetov\u00fdm, pand\u00e9miou sp\u00f4soben\u00fdm e-commerce boomom \u2013 bol pre Amazon ve\u013emi ziskov\u00fd. Tr\u017eby vzr\u00e1stli o 33% v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom. Nemecko patrilo s 29,6 miliardy USD k jedn\u00fdm z naj\u00faspe\u0161nej\u0161\u00edch trhov pre Amazon.<\/p>

V roku 2010 dosiahol Amazon tr\u017eby vo v\u00fd\u0161ke 34,2 miliardy USD. O desa\u0165 rokov nesk\u00f4r (2020) to bolo s 386,1 miliardy USD viac ako desatin\u00e1sobok.<\/p><\/blockquote>

Tak\u00e1to tendencia sa samozrejme nem\u00f4\u017ee nekone\u010dne pokra\u010dova\u0165. Pod\u013ea Marketplace Pulse, spolo\u010dnosti, ktor\u00e1 sa \u0161pecializuje na anal\u00fdzu \u00fadajov z oblasti e-commerce, sa krivka (aspo\u0148 v americkom priestore) op\u00e4\u0165 stabilizovala a teraz je zaznamen\u00e1van\u00fd \u201elen\u201c pravideln\u00fd rast.<\/p>

\"\u0160t\u00fadie<\/figure>

Viac z\u00e1kazn\u00edkov = viac konkurencie<\/h2>

Ale \u010do znamen\u00e1 tento rast pre predajcov na trhu? Vo v\u0161eobecnosti je to dobr\u00e9 znamenie, ke\u010f platforma, na ktorej pred\u00e1vate produkty, dosahuje vy\u0161\u0161ie tr\u017eby ako kedyko\u013evek predt\u00fdm. Predajcovia tu priamo profituj\u00fa z n\u00e1rastu z\u00e1kazn\u00edkov.<\/p>

V s\u00fa\u010dasnosti je 1,9 mili\u00f3na akt\u00edvnych predajcov na Amazone. 240 000 pred\u00e1va na Amazon.de.<\/p><\/blockquote>

Znamen\u00e1 to v\u0161ak z\u00e1rove\u0148, \u017ee sa jednotliv\u00ed predajcovia musia presadi\u0165 proti ove\u013ea v\u00e4\u010d\u0161ej konkurencii. Po celom svete je v s\u00fa\u010dasnosti pribli\u017ene 9,7 mili\u00f3na predajcov na Amazone, 1,9 mili\u00f3na pred\u00e1va akt\u00edvne na platforme a 240 000 je v Nemecku. A to je len priama konkurencia na Amazone. E-commerce boom sa samozrejme roz\u0161\u00edril aj na in\u00e9 platformy. Hoci tieto nie s\u00fa tak\u00e9 \u00faspe\u0161n\u00e9 ako l\u00eddri na trhu, pon\u00fakaj\u00fa z\u00e1kazn\u00edkom in\u00e9 v\u00fdhody.<\/p>

Napr\u00edklad platforma Etsy l\u00e1ka svojich z\u00e1kazn\u00edkov \u0161pecializ\u00e1ciou na ru\u010dne vyr\u00e1ban\u00e9, kreat\u00edvne produkty. Taktika, ktor\u00e1 sa osved\u010dila a umo\u017enila spolo\u010dnosti n\u00e1rast tr\u017eieb z 818 mili\u00f3nov dol\u00e1rov (2019) na 1,72 miliardy dol\u00e1rov (2020).<\/p>

\"\u0160t\u00fadie<\/figure>

Ako sa presadi\u0165 proti takej ve\u013ekej konkurencii?<\/h3>

Predaj na Amazone<\/a> nebol nikdy jednoduch\u00fd a v\u010faka vysokej konkurencii sa v posledn\u00fdch dvoch rokoch skuto\u010dne stal e\u0161te \u0165a\u017e\u0161\u00edm \u2013 pod\u013ea Oberlo<\/a> pribudlo v prvom \u0161tvr\u0165roku 2021 283 000 nov\u00fdch predajcov.<\/p>

\"Po\u010det<\/figure>

Jednou z mo\u017enost\u00ed, ako sa presadi\u0165 na tak konkuren\u010dnom trhu, je vyu\u017eitie inteligentn\u00e9ho softv\u00e9ru, ktor\u00fd umo\u017e\u0148uje automatizova\u0165 nepr\u00edjemn\u00e9 (ale potrebn\u00e9) procesy. Zauj\u00edmav\u00fd fakt: Amazon to na konci d\u0148a rob\u00ed tie\u017e inak, ako n\u00e1m ukazuje t\u00e1to grafika.<\/p>

\"\u0160t\u00fadie<\/figure>

Optimaliz\u00e1cia cien<\/h4>

Fin\u00e1lna cena je najd\u00f4le\u017eitej\u0161ia metrika na z\u00edskanie Buy Box a t\u00fdm aj na dosiahnutie ve\u013emi vysokej vidite\u013enosti vlastn\u00fdch produktov na str\u00e1nke s podrobnos\u0165ami o produkte. Av\u0161ak fin\u00e1lna cena produktov na Amazone sa neust\u00e1le men\u00ed, \u010do rob\u00ed manu\u00e1lne spracovanie takmer nemo\u017en\u00fdm.<\/p>

Repricer od SELLERLOGIC zabezpe\u010duje nielen vysok\u00fd podiel Buy Box, ale aj to, \u017ee pred\u00e1vate svoje produkty za najvy\u0161\u0161iu mo\u017en\u00fa cenu. Viac inform\u00e1ci\u00ed n\u00e1jdete tu<\/a>.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

N\u00e1roky na vr\u00e1tenie z ch\u00fdb FBA<\/h4>

Hoci Amazon teraz zamestn\u00e1va viac robotov ako \u013eudsk\u00fdch zamestnancov, rozhodovacie pr\u00e1vomoci v skladoch maj\u00fa st\u00e1le \u013eudia. A \u013eudia robia chyby. To nie je zl\u00e9. Je len neakceptovate\u013en\u00e9, aby ste ako predajca museli plati\u0165 za chyby, ktor\u00e9 sa v sklade stali s va\u0161imi produktmi.<\/p>

Software Lost & Found od SELLERLOGIC identifikuje chyby FBA a\u017e do 18 mesiacov sp\u00e4tne. N\u00e1sledne s\u00fa tieto chyby spracovan\u00e9 na\u0161\u00edm t\u00edmom z\u00e1kazn\u00edckeho \u00faspechu, ktor\u00fd potom s vami nadvia\u017ee kontakt s Amazonom, aby presadil v\u00e1\u0161 n\u00e1rok na vr\u00e1tenie. Viac inform\u00e1ci\u00ed n\u00e1jdete tu<\/a>.<\/p>

Zastaven\u00e9 dod\u00e1vate\u013esk\u00e9 re\u0165azce<\/h2>

\u010co bolo po\u010das cel\u00e9ho roka u\u017e zjavn\u00e9, sa na Vianoce 2021 obzvl\u00e1\u0161\u0165 uk\u00e1zalo: medzin\u00e1rodn\u00e9 dod\u00e1vate\u013esk\u00e9 re\u0165azce nevydr\u017eali vysok\u00fa dopyt, \u010do malo za n\u00e1sledok ve\u013emi vysok\u00e9 ceny a extr\u00e9mne pomal\u00fa logistiku. Okrem uveden\u00e9ho nerovnov\u00e1hy zohr\u00e1vali d\u00f4le\u017eit\u00fa \u00falohu aj in\u00e9 faktory, ako nedostatok pracovnej sily, nevhodn\u00e9 naviga\u010dn\u00e9 man\u00e9vre v Suezskom kan\u00e1li, uz\u00e1vierky pr\u00edstavov a tajf\u00fany. Predov\u0161etk\u00fdm na tras\u00e1ch z \u00c1zie do Eur\u00f3py a\/alebo Ameriky sa to prejavilo zv\u00fd\u0161en\u00fdmi cenami a pomal\u0161ou logistikou.<\/p>

V posledn\u00fdch 18 mesiacoch vzr\u00e1stli ceny n\u00e1mornej dopravy z \u00c1zie do Eur\u00f3py o 700 percent. V USA vzr\u00e1stli minul\u00fd rok o 900 percent.<\/p><\/blockquote>

Pre trasu \u00c1zia \u2013 Eur\u00f3pa s\u00fa aktu\u00e1lne ceny na \u00farovni 16 000 dol\u00e1rov za 40-stopov\u00fd kontajner (stav: janu\u00e1r 2022). Pred 18 mesiacmi st\u00e1l ten ist\u00fd kontajner okolo 2000 dol\u00e1rov. Pre logistick\u00fd sektor a lodn\u00e9 spolo\u010dnosti je to samozrejme splnen\u00fd sen \u2013 aspo\u0148 z finan\u010dn\u00e9ho h\u013eadiska. Ako podnikate\u013e sa v\u0161ak mus\u00edte najprv vedie\u0165 zmesti\u0165 do t\u00fdchto vysok\u00fdch cien.<\/p>

\"\u0160t\u00fadie<\/figure>

To ist\u00e9 plat\u00ed aj pre USA; v roku 2021 vzr\u00e1stli ceny n\u00e1mornej dopravy tovaru z \u010c\u00edny p\u00e4\u0165n\u00e1sobne. V porovnan\u00ed s cenami pred pand\u00e9miou s\u00fa ceny desa\u0165n\u00e1sobne vy\u0161\u0161ie. Ceny za dopravu kontajnerov vzr\u00e1stli z 1 500 dol\u00e1rov (za\u010diatok 2020) na viac ako 20 000 dol\u00e1rov (september 2021). Na konci roku 2021 sa ceny op\u00e4\u0165 zn\u00ed\u017eili, v s\u00fa\u010dasnosti s\u00fa na \u00farovni 15 000 dol\u00e1rov.<\/p>

\"\u0160t\u00fadie<\/figure>

V Eur\u00f3pe vyr\u00e1baj\u00fa (?)<\/h3>

Ot\u00e1zka, ktor\u00fa si predajca kladie u\u017e dlh\u0161\u00ed \u010das pred koronou, z\u00edskava v\u010faka tejto problematike dod\u00e1vate\u013esk\u00fdch re\u0165azcov v\u00e4\u010d\u0161iu relevanciu ako kedyko\u013evek predt\u00fdm: Oplat\u00ed sa vyr\u00e1ba\u0165 v Eur\u00f3pe?<\/p>

N\u00e1klady na v\u00fdrobu v Eur\u00f3pe s\u00fa ove\u013ea vy\u0161\u0161ie ako v \u00c1zii, av\u0161ak n\u00e1klady na dopravu s\u00fa ove\u013ea ni\u017e\u0161ie a kvalita je v\u00e4\u010d\u0161inou vy\u0161\u0161ia. \u010eal\u0161ou v\u00fdhodou \u201elok\u00e1lnej\u201c v\u00fdroby je, \u017ee cesta do eur\u00f3pskej krajiny (napr. na pos\u00fadenie tovaru alebo na osobn\u00e9 stretnutie s v\u00fdrobcami) je lacnej\u0161ia a menej \u010dasovo n\u00e1ro\u010dn\u00e1 ako cesta do \u00c1zie. Okrem toho je v\u00fdroba v Eur\u00f3pe, v\u010faka skr\u00e1tenej dodacej ceste, aj z ekologick\u00e9ho h\u013eadiska udr\u017eate\u013enej\u0161ia \u2013 \u010do je tie\u017e faktor, ktor\u00fd sa, s spr\u00e1vnym marketingom, d\u00e1 premeni\u0165 na viac predajov.<\/p>

A \u010do robia dod\u00e1vatelia?<\/h2>

Na t\u00fato ot\u00e1zku odpoved\u00e1 aktu\u00e1lna \u0161t\u00fadia Amazonu od Pattern a Profitero, EMEA Amazon Vendor Survey<\/a>, v ktorej je 56 zna\u010diek dotazovan\u00fdch na v\u00fdzvy a pr\u00edle\u017eitosti v Eur\u00f3pe a na Bl\u00edzkom v\u00fdchode.<\/p>

Je potrebn\u00e9 zd\u00f4razni\u0165, \u017ee ve\u013emi ve\u013ea zna\u010diek pred\u00e1va cez viacer\u00e9 kan\u00e1ly, napr\u00edklad cez in\u00e9 e-commerce platformy (48,2 percenta). Z t\u00fdchto platforiem je eBay najob\u013e\u00fabenej\u0161\u00ed (39,3 percenta), ale aj Cdiscount si nevedie zle (25,2 percenta).<\/p>

\"Mnoho<\/figure>

Rovnako zauj\u00edmav\u00e1 je \u00farove\u0148 spokojnosti dod\u00e1vate\u013eov s online gigantom. Menej ako polovica (45 percent) v\u0161etk\u00fdch dotazovan\u00fdch uviedla, \u017ee ich vz\u0165ah k Amazonu je \u201etrochu pozit\u00edvny\u201d. 25 percent uviedlo neutr\u00e1lny vz\u0165ah a 25 percent op\u00edsalo svoj vz\u0165ah ako \u201etrochu negat\u00edvny.\u201d<\/p>

D\u00f4vody tohto skromn\u00e9ho v\u00fdsledku s\u00fa probl\u00e9my s er\u00f3ziou cien (59 percent), pr\u00edli\u0161 drah\u00e1 a zlo\u017eit\u00e1 logistika zo strany Amazonu (85,2 percent), nedostatok miesta v skladoch (66,1 percent) a preru\u0161enia v dod\u00e1vate\u013eskom re\u0165azci (50 percent).<\/p>

Predpoklad\u00e1 sa, \u017ee v nasleduj\u00facich rokoch sa niektor\u00ed dod\u00e1vatelia rozhodn\u00fa uplatni\u0165 hybridn\u00fa strat\u00e9giu a pred\u00e1va\u0165 ako predajca, tak aj ako dod\u00e1vate\u013e.<\/p>

\u0160t\u00fadie a \u0161tatistiky Amazonu \u2013 Z\u00e1ver<\/h2>

Amazon ako e-commerce gigant v posledn\u00fdch rokoch z\u00edskal mnoho z\u00e1kazn\u00edkov. Vy ako predajca samozrejme priamo profitujete z neust\u00e1le rast\u00facej z\u00e1kazn\u00edckej z\u00e1kladne. R\u00fdchly rast v\u0161ak samozrejme znamen\u00e1 aj to, \u017ee sa mus\u00edte presadi\u0165 proti ove\u013ea v\u00e4\u010d\u0161ej konkurencii. Mnoho predajcov na Amazone v tak\u00fdchto pr\u00edpadoch vyu\u017e\u00edva softv\u00e9r.<\/p>

\u00dazke miesta v dod\u00e1vate\u013esk\u00fdch re\u0165azcoch (predov\u0161etk\u00fdm z \u00c1zie na z\u00e1pad) sa tie\u017e prejavili od za\u010diatku pand\u00e9mie, ale na konci roku 2021 dosiahli vrchol, ktor\u00fd \u2013 aspo\u0148 v Eur\u00f3pe \u2013 e\u0161te neustupuje. Udr\u017eate\u013en\u00e1 alternat\u00edva, ktor\u00e1 sa st\u00e1va \u010doraz atrakt\u00edvnej\u0161ou pre nemeck\u00fdch e-commerce predajcov: necha\u0165 vyr\u00e1ba\u0165 lok\u00e1lne.<\/p>

Amazon-vydavatelia sa v s\u00fa\u010dasnosti tie\u017e pot\u00fdkaj\u00fa s podobn\u00fdmi probl\u00e9mami, pri\u010dom sa tu vyzna\u010duje zlo\u017eit\u00e1 a drah\u00e1 logistika Amazonu, nedostatok skladov\u00fdch priestorov, probl\u00e9my v dod\u00e1vate\u013esk\u00fdch re\u0165azcoch a er\u00f3zia cien.<\/p>

<\/meta>Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: Obr. 1, 2, 3 a 6 @ marketplacepulse.com \/ Obr. 4 @ cbinsights.com \/ Obr. 5 @ fbx.freightos.com \/ Obr. 7 @ pattern.com; profitero.com<\/p>","protected":false},"excerpt":{"rendered":"

Online nakupovanie sa v posledn\u00fdch dvoch rokoch stalo neoddelite\u013enou s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho \u017eivota mnoh\u00fdch \u013eud\u00ed. To dokazuj\u00fa \u0161t\u00fadie a \u0161tatistiky Amazonu, ktor\u00e9 boli vytvoren\u00e9 po roku 2020, a samozrejme sa to odr\u00e1\u017ea aj na \u00faspechu spolo\u010dnost\u00ed ako Amazon, OTTO, eBay, Walmart at\u010f. Amazon sa v\u0161ak v tomto pr\u00edpade, v priamom porovnan\u00ed s ostatn\u00fdmi e-commerce gigantmi, ukazuje<\/p>\n","protected":false},"author":6,"featured_media":18632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1512,1482],"tags":[],"class_list":["post-227892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pre-predajcov-na-amazone","category-predaj-na-amazone"],"yoast_head":"\nAmazon: \u0160tatistiky: \u0160t\u00fadie pre predajcov<\/title>\n<meta name=\"description\" content=\"\u0160tatistiky a \u0161t\u00fadie Amazonu: Tieto \u010d\u00edsla a fakty v\u00e1m pom\u00f4\u017eu \u00faspe\u0161ne pred\u00e1va\u0165 na Amazone\" \/>\n<meta name=\"robots\" content=\"index, follow, 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