{"id":227904,"date":"2020-01-28T15:30:00","date_gmt":"2020-01-28T15:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone\/"},"modified":"2020-01-28T15:30:00","modified_gmt":"2020-01-28T15:30:00","slug":"amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone\/","title":{"rendered":"Amazon SEO: Ako optimalizova\u0165 svoj zoznam pre optim\u00e1lne umiestnenie na Amazone"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-59001-identifier\">Mo\u017eno to pozn\u00e1te: Pon\u00fakate skvel\u00fd produkt na Amazone, ale ke\u010f sa pozriete na vyh\u013ead\u00e1vanie na Amazone, va\u0161e z\u00e1znamy sa neobjavuj\u00fa medzi prv\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania. V najhor\u0161om pr\u00edpade sa nen\u00e1jdete ani na prvej str\u00e1nke. T\u00fdm sa \u0161anca, \u017ee sa tento \u010dl\u00e1nok pred\u00e1, dramaticky zni\u017euje. Preto\u017ee ktor\u00fd pou\u017e\u00edvate\u013e sa v\u00f4bec pozrie na druh\u00fa str\u00e1nku a \u010fal\u0161ie? S dobrou optimaliz\u00e1ciou Amazon SEO m\u00f4\u017eete <em><\/em>v\u00fdrazne zlep\u0161i\u0165 svoj z\u00e1znam a t\u00fdm aj umiestnenie v\u00e1\u0161ho produktu v r\u00e1mci v\u00fdsledkov vyh\u013ead\u00e1vania a mo\u017eno dokonca z\u00edska\u0165 prv\u00e9 miesto. <\/p><p class=\"theme-wp-block gb-responsive-877522-identifier\">Pr\u00e1ve nov\u00e1\u010dikovia v online obchode maj\u00fa \u010dasto ve\u013ea ot\u00e1zok na t\u00e9mu Amazon SEO, na ktor\u00e9 online gigant s\u00e1m neposkytuje alebo len nejasn\u00e9 odpovede. Preto sme sa podrobnej\u0161ie pozreli na to, ak\u00e9 z\u00e1klady by mal ka\u017ed\u00fd ovl\u00e1da\u0165 a ak\u00e9 opatrenia s\u00fa na Amazone rozhoduj\u00face pre optimaliz\u00e1ciu z\u00e1znamu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-165867-identifier\" id=\"was-ist-amazon-seo-2022\">\u010co je Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-990514-identifier\">\u201eSEO\u201c je skratka pre <strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization a znamen\u00e1 optimaliz\u00e1ciu textov a webov\u00fdch str\u00e1nok s <em><\/em>cie\u013eom umiestni\u0165 ich \u010do najvy\u0161\u0161ie v v\u00fdsledkoch vyh\u013ead\u00e1vania, napr\u00edklad na Google alebo Amazone.<\/p><p class=\"theme-wp-block gb-responsive-480005-identifier\">Naj\u010dastej\u0161ie sa pod SEO rozumie optimaliz\u00e1cia pre Google. Rovnako sa v\u0161ak d\u00e1 webov\u00e1 str\u00e1nka optimalizova\u0165 aj pre in\u00e9 vyh\u013ead\u00e1va\u010de, napr\u00edklad pre vyh\u013ead\u00e1vanie na Amazone. SEO sa tu teda predov\u0161etk\u00fdm vykon\u00e1va predajcami, ktor\u00ed chc\u00fa zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 svojho z\u00e1znamu pre pou\u017e\u00edvate\u013eov vyh\u013ead\u00e1vania na Amazone. Pri tom sa SEO v\u00fdslovne vz\u0165ahuje na organick\u00e9 umiestnenie, t. j. na neplaten\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania.<\/p><p class=\"theme-wp-block gb-responsive-279131-identifier\">Vidite\u013enos\u0165 produktu je pritom v\u017edy relat\u00edvna: Pre k\u013e\u00fa\u010dov\u00e9 slovo A m\u00f4\u017ee produkt z\u00edska\u0165 1. miesto, pre k\u013e\u00fa\u010dov\u00e9 slovo B v\u0161ak v\u00f4bec nie. Rozhoduj\u00face je v\u017edy to, ako vyh\u013ead\u00e1vac\u00ed algoritmus hodnot\u00ed relevantnos\u0165 z\u00e1znamu vo vz\u0165ahu k vyh\u013ead\u00e1vacej ot\u00e1zke. To hodnot\u00ed na z\u00e1klade r\u00f4znych faktorov, napr\u00edklad ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa objavuj\u00fa v n\u00e1zve produktu. \u010c\u00edm vy\u0161\u0161ia je relevantnos\u0165, t\u00fdm vy\u0161\u0161ia je zvy\u010dajne aj pravdepodobnos\u0165 n\u00e1kupu.<\/p><p class=\"theme-wp-block gb-responsive-353130-identifier\">To jasne ukazuje, ak\u00e9 d\u00f4le\u017eit\u00e9 s\u00fa Amazon SEO a umiestnenie \u010do najvy\u0161\u0161ie pre mieru prekliknutia a pravdepodobnos\u0165 n\u00e1kupu <em><\/em>na z\u00e1zname. <\/p><p class=\"theme-wp-block gb-responsive-778368-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-981509-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-17258-identifier\" id=\"wer-sollte-seine-amazon-seo-aufpolieren\">Kto by mal mal vylep\u0161i\u0165 svoje Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-14775-identifier\">Kto obchoduje na trhu e-commerce giganta, zvy\u010dajne sa zaober\u00e1 dvoma typmi produktov: obchodn\u00fdm tovarom alebo priv\u00e1tnou zna\u010dkou. Zatia\u013e \u010do obchodn\u00fd tovar pred\u00e1va tretia strana a \u010dasto ide o zna\u010dkov\u00fd produkt, priv\u00e1tne zna\u010dkov\u00e9 polo\u017eky sa pred\u00e1vaj\u00fa pod vlastnou zna\u010dkou. To m\u00e1 siln\u00fd dopad na optim\u00e1lny pr\u00edstup k Amazon SEO. Preto\u017ee obsah \u2013 napr\u00edklad n\u00e1zov produktu alebo popis \u2013 spravuje zvy\u010dajne majite\u013e zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-155865-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-526907-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-423839-identifier\"><strong>\u010co je Amazon listing?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-639098-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Ako listing sa v Amazon svete ozna\u010duje str\u00e1nka s detailmi produktu, ktor\u00e1 funguje ako z\u00e1znam v katal\u00f3gu tovaru e-commerce giganta. Tam n\u00e1jdu z\u00e1kazn\u00edci v\u0161etky relevantn\u00e9 inform\u00e1cie, aby mohli urobi\u0165 rozhodnutie o k\u00fape. Na Amazone sa listing sklad\u00e1 z ur\u010den\u00fdch prvkov, ktor\u00e9 m\u00f4\u017ee majite\u013e listingu vyplni\u0165 pod\u013ea svojich \u017eelan\u00ed:<\/span> <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-925588-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-752375-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">N\u00e1zov produktu<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-137425-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Obr\u00e1zok(y) produktu<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307113-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Zna\u010dka<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-990187-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Cena produktu<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-369389-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">aktu\u00e1lny predajca<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-875036-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">pr\u00edpadne \u010fal\u0161\u00ed predajcovia<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113477-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">pr\u00edpadne varianty alebo \u010fal\u0161ie \u00fadaje ako strih, farba, ve\u013ekos\u0165<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410664-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Bullet Points (tj.: v\u00fd\u010dtov\u00e9 body)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786186-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Popis produktu<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81282-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Inform\u00e1cie o produkte ako rozmery, funkcie, ASIN, bestsellerov\u00fd rang at\u010f.<\/span><\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-83438-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Listing je teda str\u00e1nka, na ktor\u00fa pou\u017e\u00edvate\u013e prejde, ke\u010f si v procese n\u00e1kupu vyberie a klikne na produkt na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-564386-identifier\">Pr\u00edklad: Vy ako predajca obchodujete na Amazone s batohmi a pon\u00fakate <a href=\"https:\/\/www.amazon.de\/Deuter-Speed-Lite-Rucksack-Cranberry-Maron\/dp\/B074D2DLKS\/ref=sr_1_1_sspa?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=TT74NJBEZAB1&amp;keywords=deuter%2Brucksack&amp;qid=1579863366&amp;sprefix=deuter%2Caps%2C177&amp;sr=8-1-spons&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExM0JKRElUWVdUTUcxJmVuY3J5cHRlZElkPUEwMjgyODA4M0JZM0lFSkJFQVlHQSZlbmNyeXB0ZWRBZElkPUEwMzAyNDkyUVpKTVk1REpMUlFMJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ&amp;th=1&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Speed Lite 12 od Deuter<\/a>. Potom majite\u013e zna\u010dky uprav\u00ed listing, zatia\u013e \u010do vy prid\u00e1te svoju ponuku pomocou EAN iba na u\u017e existuj\u00facu str\u00e1nku produktu. V\u0161etky ponuky toho ist\u00e9ho produktu s\u00fa teda uveden\u00e9 pod tou istou str\u00e1nkou produktu. R\u00f4zni predajcovia potom s\u00fa\u0165a\u017eia o z\u00edskanie \u017elt\u00e9ho po\u013ea n\u00e1kupn\u00e9ho ko\u0161\u00edka, tzv. Buy Box. Na ranking v r\u00e1mci v\u00fdsledkov vyh\u013ead\u00e1vania teda predajcovia nemaj\u00fa vplyv \u2013 a \u010dasto sa musia uspokoji\u0165 so zl\u00fdm optimalizovan\u00fdm listingom.<\/p><p class=\"theme-wp-block gb-responsive-16275-identifier\">Inak je to pri priv\u00e1tnej zna\u010dke alebo ako majite\u013e zna\u010dky. Tu by sa predajcovia mali ur\u010dite zaobera\u0165 faktormi hodnotenia a akt\u00edvne pracova\u0165 na svojom Amazon SEO. S t\u00fdmito znalos\u0165ami m\u00f4\u017eu predajcovia zlep\u0161i\u0165 listingy a v d\u00f4sledku vy\u0161\u0161ieho hodnotenia generova\u0165 viac predajov a viac tr\u017eieb. V nasleduj\u00facom texte v\u00e1m predstav\u00edme tipy a triky pre va\u0161e Amazon SEO, aby ste svoj listing optimalizovali \u010do najlep\u0161ie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513859-identifier\" id=\"tab-con-9\">SEO optimaliz\u00e1cia pre predajcov na Amazone: Ako funguje hodnotenie na Amazone?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-940397-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg\" alt=\"\" class=\"wp-image-53513\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-647654-identifier\">Cie\u013eom Amazonu je v\u017edy predaj. Pre online giganta je druhorad\u00e9, \u010di pred\u00e1va s\u00e1m alebo jeho predajcovia. Amazon zar\u00e1ba tak \u010di onak na ka\u017edom uskuto\u010dnenom predaji. Na optimaliz\u00e1ciu m\u00f4\u017eu predajcovia pou\u017e\u00edva\u0165 podobn\u00e9 p\u00e1ky ako pri Google SEO. Av\u0161ak na Amazone panuje \u00faplne in\u00e1 \u00famysel vyh\u013ead\u00e1vania z\u00e1kazn\u00edka. Chce n\u00e1js\u0165 a k\u00fapi\u0165 produkty. Ke\u010f\u017ee nem\u00f4\u017ee priamo pos\u00fadi\u0165 polo\u017eky ako v kamennom obchode, str\u00e1nkam s detailmi produktu sa pripisuje osobitn\u00fd v\u00fdznam. K\u013e\u00fa\u010dov\u00e9 slovo tu je: k\u013e\u00fa\u010dov\u00e9 slov\u00e1! <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-zlepsite-svoje-hodnotenie-s-spravnym-nastrojom-na-klucove-slova-amazon\/\">S spr\u00e1vnym n\u00e1strojom na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 Amazon je v\u00fdskum r\u00fdchlo hotov\u00fd.<\/a> Preto\u017ee algoritmus sa v\u017edy p\u00fdta: Zodpoved\u00e1 v\u00fdsledok vyh\u013ead\u00e1vania dopytu?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-750066-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-941670-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Exkurz: Nepriamy <strong>faktory hodnotenia<\/strong><\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-49254-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">S listingom maj\u00fa predajcovia na Amazone \u00fa\u010dinn\u00fd n\u00e1stroj na zlep\u0161enie svojho hodnotenia v zozname v\u00fdsledkov vyh\u013ead\u00e1vania, tzv. SERP. In\u00e9 aspekty sa v\u0161ak daj\u00fa ovplyvni\u0165 len nepriamo prostredn\u00edctvom dobr\u00e9ho Amazon SEO. Tieto faktory zah\u0155\u0148aj\u00fa mieru prekliknutia (CTR), \u010das str\u00e1ven\u00fd na str\u00e1nke (Time on Page) a mieru konverzie (CR). \u010c\u00edm vy\u0161\u0161ie s\u00fa tieto metriky, t\u00fdm viac algoritmus predpoklad\u00e1, \u017ee dopyt bol uspokojivo zodpovedan\u00fd. \u010co op\u00e4\u0165 zvy\u0161uje pravdepodobnos\u0165, \u017ee aj nasleduj\u00faci dopyt toho ist\u00e9ho alebo pr\u00edbuzn\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova bude takto zodpovedan\u00fd.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-776811-identifier\">Dobr\u00e9 Amazon SEO teda \u017eije z kvality poskytovan\u00fdch inform\u00e1ci\u00ed. Tieto zvy\u0161uj\u00fa mieru prekliknutia a t\u00fdm aj konverziu. Kr\u00e1sne na tom je: K\u00fdm na Google trv\u00e1 mesiace alebo dokonca roky zlep\u0161i\u0165 svoje hodnotenie, pri Amazon SEO s\u00fa prv\u00e9 \u00faspechy vidite\u013en\u00e9 u\u017e po nieko\u013ek\u00fdch min\u00fatach. Ak to nie je motiv\u00e1cia za\u010da\u0165 e\u0161te dnes.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-938011-identifier\" id=\"wie-funktioniert-der-a9-algorithmus-von-amazon\">Ako funguje A9 algoritmus Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-317164-identifier\">Predov\u0161etk\u00fdm je d\u00f4le\u017eit\u00e9 obozn\u00e1mi\u0165 sa s fungovan\u00edm A9, algoritmu, ktor\u00fd je z\u00e1kladom vyh\u013ead\u00e1va\u010da \u2013 nieto, \u017ee v\u00e1m to na konci d\u0148a m\u00f4\u017ee poskytn\u00fa\u0165 v\u00fdhodu oproti ostatn\u00fdm predajcom na trhu a vies\u0165 k v\u00e4\u010d\u0161iemu po\u010dtu predajov celkovo.<\/p><p class=\"theme-wp-block gb-responsive-342934-identifier\">Aby sa vykonalo vyh\u013ead\u00e1vanie, ur\u010duje vyh\u013ead\u00e1va\u010d Amazonu, ktor\u00e9 polo\u017eky najlep\u0161ie zodpovedaj\u00fa dopytu z\u00e1kazn\u00edka, a n\u00e1sledne hodnot\u00ed v\u00fdsledky na z\u00e1klade v\u00fdkonu polo\u017eky pre z\u00e1kazn\u00edkov.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-884215-identifier\" id=\"die-wichtigsten-faktoren-fur-den-a9-algorithmus\">Najd\u00f4le\u017eitej\u0161ie faktory hodnotenia pre A9 algoritmus<\/h3><p class=\"theme-wp-block gb-responsive-149845-identifier\">A9 vyh\u013ead\u00e1vac\u00ed algoritmus je zalo\u017een\u00fd na dvoch z\u00e1kladn\u00fdch princ\u00edpoch: relevantnosti a v\u00fdkonnosti. Produkt s vysok\u00fdm predajn\u00fdm v\u00fdkonom bude v v\u00fdsledkoch vyh\u013ead\u00e1vania na Amazone s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou na poprednej poz\u00edcii ako produkt s ni\u017e\u0161\u00edmi predajmi na Amazone. Rovnako bude str\u00e1nka produktu, na ktorej s\u00fa pou\u017eit\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 zodpovedaj\u00face dopytu z\u00e1kazn\u00edka, algoritmom pova\u017eovan\u00e1 za relevantnej\u0161iu a t\u00fdm pravdepodobne umiestnen\u00e1 vy\u0161\u0161ie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-504342-identifier\" id=\"relevanz\">Relevancia<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548879-identifier\" id=\"1-produkttitel\">#1: N\u00e1zov produktu<\/h4><p class=\"theme-wp-block gb-responsive-953319-identifier\">Pokia\u013e ide o Amazon SEO, je n\u00e1zov rozhoduj\u00faci. V n\u00e1zve by mali by\u0165 zahrnut\u00e9 najrelevantnej\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a mal by obsahova\u0165 to, \u010do by norm\u00e1lne bolo na obale produktu. V ide\u00e1lnom pr\u00edpade je v n\u00e1zve zahrnut\u00e9 aj meno zna\u010dky. Je to jeden z prv\u00fdch prvkov, ktor\u00e9 z\u00e1kazn\u00edkovi padn\u00fa do oka. E\u0161te predt\u00fdm, ako v\u00f4bec klikne na listing. Preto je pre CTR mimoriadne d\u00f4le\u017eit\u00e9 optimalizova\u0165 n\u00e1zov na Amazone. Tu by mali predajcovia umiestni\u0165 najd\u00f4le\u017eitej\u0161ie k\u013e\u00fa\u010dov\u00e9 slovo na za\u010diatok. Relevante inform\u00e1cie ako n\u00e1zov zna\u010dky, unik\u00e1tne predajn\u00e9 body a rozhoduj\u00face vlastnosti produktu by mali nasledova\u0165. Kto m\u00f4\u017ee prida\u0165 \u010fal\u0161ie relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 \u2013 t\u00fdm lep\u0161ie.<\/p><div class=\"wp-block-image gb-responsive-614731-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"285\" height=\"495\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/01\/23140553\/amazon-seo-so-verbessern-sie-ihr-listing-im-produkttitel-heute.png\" alt=\"Amazon SEO: Takto zlep\u0161ite svoj listing \u2013 Vytvorte dobr\u00e9 n\u00e1zvy produktov.\" class=\"wp-image-17619\" style=\"width:177px;height:308px\"><\/figure><\/div><p class=\"theme-wp-block gb-responsive-152333-identifier\">Norm\u00e1lne je v Seller Central k dispoz\u00edcii a\u017e 200 znakov* na optimaliz\u00e1ciu n\u00e1zvu produktu na Amazone. Malo by sa kl\u00e1s\u0165 d\u00f4raz na to, ako ho urobi\u0165 pre potenci\u00e1lneho kupuj\u00faceho \u010do najatrakt\u00edvnej\u0161\u00edm a \u201eklikate\u013en\u00fdm\u201d. Tenden\u010dne s\u00fa krat\u0161ie n\u00e1zvy sk\u00f4r kliknut\u00e9 ako dlh\u0161ie. Amazon odpor\u00fa\u010da maxim\u00e1lne 80 znakov, ale v z\u00e1vislosti od cie\u013eovej skupiny m\u00f4\u017eu by\u0165 optim\u00e1lne aj 120 a\u017e 150 znakov. Z\u00e1rove\u0148 musia ma\u0165 miesto aj relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. V z\u00e1vislosti od produktu a kateg\u00f3rie sa preto ide\u00e1lna d\u013a\u017eka n\u00e1zvu l\u00ed\u0161i.<\/p><p class=\"theme-wp-block gb-responsive-886128-identifier\">Amazon poskytol aj <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GYTR6SYGFA5E3EQC?language=de_DE&amp;ref=efph_GYTR6SYGFA5E3EQC_cont_G200270100\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">vlastn\u00e9 pokyny k t\u00e9me<\/a> n\u00e1zvu produktu, ktor\u00e9 obsahuj\u00fa aj niektor\u00e9 vylu\u010dovacie krit\u00e9ri\u00e1.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809048-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4048-identifier\">N\u00e1zvy musia zodpoveda\u0165 odpor\u00fa\u010danej d\u013a\u017eke va\u0161ej produktovej kateg\u00f3rie, vr\u00e1tane medzier.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-284562-identifier\">N\u00e1zvy nesm\u00fa obsahova\u0165 reklamn\u00e9 fr\u00e1zy, ako napr\u00edklad \u201ebezplatn\u00e1 doprava\u201c alebo \u201ezaru\u010den\u00e1 kvalita\u201c.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806767-identifier\">N\u00e1zvy nesm\u00fa obsahova\u0165 ozdobn\u00e9 znaky (napr.: ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-474198-identifier\">N\u00e1zvy musia obsahova\u0165 inform\u00e1cie, ktor\u00e9 sl\u00fa\u017eia na identifik\u00e1ciu produktu, napr\u00edklad \u201eturistick\u00e9 top\u00e1nky\u201c alebo \u201ed\u00e1\u017ednnik\u201c.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-99386-identifier\">Tu je pr\u00edklad n\u00e1zvu produktu z kateg\u00f3rie \u201epr\u00edslu\u0161enstvo\u201c, ktor\u00fd obsahuje aj niektor\u00e9 vylu\u010dovacie krit\u00e9ri\u00e1. N\u00e1zvy musia zodpoveda\u0165 odpor\u00fa\u010danej d\u013a\u017eke va\u0161ej produktovej kateg\u00f3rie, vr\u00e1tane medzier\u2026<\/p><p class=\"theme-wp-block gb-responsive-662148-identifier\">[Zna\u010dka] + [Oddelenie] + [N\u00e1zov produktu] + [Ve\u013ekos\u0165 a farba] (pre produkty s vari\u00e1ciami) +<meta charset=\"utf-8\"><\/meta>[Popis produktu]<\/p><p class=\"theme-wp-block gb-responsive-520488-identifier\">Pr\u00edklad: Ray-Ban + Unisex + Wayfarer + slne\u010dn\u00e9 okuliare<\/p><p class=\"theme-wp-block gb-responsive-308029-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-330874-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-571391-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">*<strong>Pozor na po\u010det znakov<\/strong>. Povolen\u00e1 d\u013a\u017eka n\u00e1zvu, v\u00fd\u010dtov\u00fdch bodov at\u010f. sa m\u00f4\u017ee l\u00ed\u0161i\u0165 v z\u00e1vislosti od produktovej kateg\u00f3rie. Kto si chce by\u0165 ist\u00fd, \u017ee popis produktu a podobne sa bez probl\u00e9mov zobrazia a n\u00e1jdu vo vyh\u013ead\u00e1van\u00ed, mal by sa najlep\u0161ie riadi\u0165 <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200270100&amp;language=de_DE&amp;ref=efph_200270100_cont_41\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0161t\u00fdlov\u00fdmi pokynmi Amazonu<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-631740-identifier\" id=\"2-bullet-points\">#2: V\u00fd\u010dtov\u00e9 body<\/h4><p class=\"theme-wp-block gb-responsive-448374-identifier\">Druh\u00fa poz\u00edciu v anal\u00fdze Amazon SEO zauj\u00edmaj\u00fa tzv. v\u00fd\u010dtov\u00e9 body, ktor\u00e9 sa niekedy naz\u00fdvaj\u00fa aj atrib\u00faty produktu. V Seller Central \u2013 pod polo\u017ekou \u201ePopis\u201d \u2013 m\u00f4\u017eete zada\u0165 v\u00fd\u010dtov\u00e9 body svojich produktov. Tieto sa zobrazuj\u00fa pod n\u00e1zvom a cenou ako odr\u00e1\u017eky. T\u00fdm p\u00e1dom patria medzi prv\u00e9 veci, ktor\u00e9 up\u00fataj\u00fa pozornos\u0165 kupuj\u00faceho. T\u00fato skuto\u010dnos\u0165 oce\u0148uje aj algoritmus a hodnot\u00ed v\u00fd\u010dtov\u00e9 body ako zodpovedaj\u00faco d\u00f4le\u017eit\u00e9. Preto by tu mali by\u0165 zahrnut\u00e9 najd\u00f4le\u017eitej\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 u\u017e nemali miesto v n\u00e1zve produktu. Je d\u00f4le\u017eit\u00e9 formulova\u0165 presne a jednozna\u010dne, namiesto p\u00edsania dlh\u00fdch epistol\u00e1rnych textov &#8211; aj ke\u010f v z\u00e1vislosti od kateg\u00f3rie s\u00fa povolen\u00e9 a\u017e 250 znakov na bod.<\/p><p class=\"theme-wp-block gb-responsive-903175-identifier\">Okrem toho je rozumn\u00e9 premyslie\u0165 si strat\u00e9giu pre v\u00fd\u010dtov\u00e9 body ako celok, nielen pre jeden bod samostatne. Na prvom mieste by mohla by\u0165 kr\u00e1tka s\u00fahrnn\u00e1 inform\u00e1cia o produkte, nasledovan\u00e1 popisom ak\u00e9hoko\u013evek pr\u00edslu\u0161enstva v balen\u00ed a jedine\u010dn\u00fdmi predajn\u00fdmi vlastnos\u0165ami produktu. Nakoniec by zostalo miesto pre \u010fal\u0161ie d\u00f4le\u017eit\u00e9 vlastnosti a pre konkr\u00e9tny v\u00fdzvu k akcii (CTA). Takto je mo\u017en\u00e9 pomocou v\u00fd\u010dtov\u00fdch bodov zobrazi\u0165 proces n\u00e1kupu z\u00e1kazn\u00edka.<\/p><p class=\"theme-wp-block gb-responsive-982528-identifier\">Poradie v\u00fd\u010dtov\u00fdch bodov alebo atrib\u00fatov je pre A9 irelevantn\u00e9, mali by ste si v\u0161ak uvedomi\u0165, \u017ee mnoh\u00ed potenci\u00e1lni z\u00e1kazn\u00edci \u010d\u00edtaj\u00fa iba tieto v\u00fd\u010dtov\u00e9 body a neprejd\u00fa a\u017e k popisu produktu. Preto si dajte \u010das a starostlivo vyberte svoje k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-268006-identifier\" id=\"3-produktbilder\">#3: Obr\u00e1zky produktu<\/h4><p class=\"theme-wp-block gb-responsive-505279-identifier\">Ak je va\u0161e hodnotenie v poriadku, ale va\u0161a CTR slabne, mali by ste sa pozrie\u0165 na svoje obr\u00e1zky produktu. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa tu s\u00edce nedaj\u00fa umiestni\u0165 \u2013 napriek tomu s\u00fa obr\u00e1zky mimoriadne d\u00f4le\u017eit\u00e9 pre listing a CTR. Preto\u017ee prv\u00fd obr\u00e1zok<meta charset=\"utf-8\"><\/meta>v kombin\u00e1cii s n\u00e1zvom sa zobrazuje vo v\u00fdsledkoch vyh\u013ead\u00e1vania a rozhoduje o tom, \u010di kupuj\u00faci klikne na v\u00e1\u0161 listing alebo na listing v\u00e1\u0161ho konkurenta. N\u00edzka konverzia teda nemus\u00ed nevyhnutne s\u00favisie\u0165 so zl\u00fdm Amazon SEO.<\/p><p class=\"theme-wp-block gb-responsive-625715-identifier\">Preto by ste mali ur\u010dite optimalizova\u0165 produktov\u00e9 obr\u00e1zky pre Amazon. Mali by by\u0165 \u010do najkvalitnej\u0161ie a minim\u00e1lne 1000 x 1000 pixelov ve\u013ek\u00e9. Lep\u0161ie s\u00fa v\u0161ak 1600 alebo viac pixelov, preto\u017ee potom m\u00f4\u017ee div\u00e1k vyu\u017ei\u0165 ob\u013e\u00faben\u00fa funkciu lupy. 80 a\u017e 90 percent fotografie by malo by\u0165 obsaden\u00fdch produktom. S \u0161iestimi a\u017e \u00f4smimi fotografiami vo Full HD alebo 1:1 form\u00e1te mali mnoh\u00ed predajcovia dobr\u00e9 sk\u00fasenosti.<\/p><p class=\"theme-wp-block gb-responsive-934685-identifier\">Predt\u00fdm, ne\u017e si najmete profesion\u00e1lneho fotografa pre va\u0161e Amazon SEO, najprv sa pozrite na <a href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">po\u017eiadavky na obr\u00e1zky, ktor\u00e9 Amazon stanovuje<\/a>, najm\u00e4 na hlavn\u00fd obr\u00e1zok. Tento mus\u00ed by\u0165 nevyhnutne pr\u00edtomn\u00fd, inak algoritmus ignoruje cel\u00fd produkt. M\u00f4\u017ee tie\u017e ukazova\u0165 len \u010dist\u00fa bielu farbu na pozad\u00ed; log\u00e1, r\u00e1my, vodotla\u010de, cenovky, tla\u010didl\u00e1 at\u010f. nie s\u00fa povolen\u00e9. Medzit\u00fdm existuj\u00fa aj <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\">Amazon-vlastn\u00e9 AI n\u00e1stroje na vytv\u00e1ranie obr\u00e1zkov<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-450831-identifier\">Pri nasleduj\u00facich obr\u00e1zkoch maj\u00fa predajcovia v\u00e4\u010d\u0161\u00ed priestor na kreativitu. Ke\u010f\u017ee prv\u00fd obr\u00e1zok by mal zobrazi\u0165 produkt v celku, je rozumn\u00e9 na ostatn\u00fdch fotografi\u00e1ch zmeni\u0165 perspekt\u00edvu. Tu m\u00f4\u017eete produkt vystavi\u0165 a uk\u00e1za\u0165 d\u00f4le\u017eit\u00e9 detaily. Vysvet\u013euj\u00face texty a r\u00f4zne farebn\u00e9 varianty \u010dl\u00e1nku s\u00fa tu v\u00fdslovne v\u00edtan\u00e9. Mo\u017en\u00e9 je aj video \u2013 a okrem toho zvy\u0161uje aj \u010das str\u00e1ven\u00fd na str\u00e1nke produktu, \u010do op\u00e4\u0165 posil\u0148uje hodnotenie.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-134971-identifier\" id=\"4-produktbeschreibung\">#4: Popis produktu<\/h4><p class=\"theme-wp-block gb-responsive-76444-identifier\">Popis produktu nepatr\u00ed medzi najd\u00f4le\u017eitej\u0161ie faktory. Stoj\u00ed v\u0161ak za to optimalizova\u0165 popis produktu v r\u00e1mci Amazon SEO. Preto\u017ee m\u00f4\u017ee by\u0165 t\u00fdm rozhoduj\u00facim faktorom na v\u00e1he konverzie, ktor\u00fd presved\u010d\u00ed nerozhodn\u00e9ho z\u00e1kazn\u00edka na presved\u010den\u00e9ho kupuj\u00faceho. Pr\u00edslu\u0161n\u00e9 pole v Seller Central pon\u00faka a\u017e 2000 znakov miesta. Okrem toho Google indexuje aj Amazon produktov\u00e9 str\u00e1nky, a tak m\u00f4\u017ee popis produktu prispie\u0165 k v\u00e4\u010d\u0161iemu prenosu z extern\u00fdch zdrojov.<\/p><p class=\"theme-wp-block gb-responsive-523756-identifier\">Aj tu by mali predajcovia zahrn\u00fa\u0165 \u010fal\u0161ie relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. V centre pozornosti je v\u0161ak ur\u010dite (predajn\u00e1 psychol\u00f3gia) kvalita obsahu, informa\u010dn\u00e1 hodnota pre z\u00e1kazn\u00edka a optim\u00e1lna \u010ditate\u013enos\u0165. Sem patr\u00ed napr. pravopis a gramatika, preh\u013eadn\u00e1 \u0161trukt\u00fara alebo v\u00fdsti\u017en\u00e9 podnadpisy.<br>Na to, aby sa aj nerozhodn\u00ed z\u00e1kazn\u00edci premenili na kupuj\u00facich, je v popise produktu potrebn\u00e1 emocionalita. Predajcovia m\u00f4\u017eu napr\u00edklad postupova\u0165 pod\u013ea <a href=\"https:\/\/de.wikipedia.org\/wiki\/AIDA-Modell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AIDA modelu<\/a> a p\u00fdta\u0165 sa, pre\u010do by mal z\u00e1kazn\u00edk prejavi\u0165 z\u00e1ujem pr\u00e1ve o tento produkt. Ako by teda mohol popis produktu vzbudi\u0165 konkr\u00e9tnu t\u00fa\u017ebu po vlastn\u00edctve u z\u00e1kazn\u00edka? Cez priame oslovenie a emocion\u00e1lne spracovan\u00e9 predajn\u00e9 argumenty sa to zvy\u010dajne dosahuje najlep\u0161ie.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-311815-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-106342-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Exkurz: A+ Obsah<\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-452067-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Cez tzv. <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ Obsah<\/a> m\u00f4\u017eu predajcovia roz\u0161\u00edri\u0165 popis produktov\u00e9ho zoznamu z 2.000 na 7.000 znakov. Dodato\u010dn\u00e9 prvky ako obr\u00e1zky a grafiky s\u00fa tie\u017e mo\u017en\u00e9. To m\u00f4\u017ee by\u0165 napr\u00edklad u\u017eito\u010dn\u00e9, ak je produkt ve\u013emi n\u00e1ro\u010dn\u00fd na vysvetlenie, m\u00e1 osobitn\u00fd dizajn alebo obsahuje \u0161peci\u00e1lne funkcie. Dokonca aj z poh\u013eadu SEO je to v\u00fdhodn\u00e9. Hoci Amazon A+ Obsah neindexuje, zv\u00fd\u0161en\u00e1 miera konverzie sa m\u00f4\u017ee pozit\u00edvne odrazi\u0165 na hodnoten\u00ed. K\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 inak nemali miesto v n\u00e1zve, bullet pointoch, popise alebo backendu, m\u00f4\u017eu by\u0165 tu zahrnut\u00e9. Preto\u017ee na rozdiel od Amazonu Google skuto\u010dne registruje dodato\u010dn\u00fd obsah. T\u00fdmto sp\u00f4sobom je mo\u017en\u00e9 na Amazone pomocou optimaliz\u00e1cie k\u013e\u00fa\u010dov\u00fdch slov A+ Obsahu zlep\u0161i\u0165 organick\u00e9 hodnotenie na Google.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-39268-identifier\" id=\"performance\">Performance<\/h3><p class=\"theme-wp-block gb-responsive-262861-identifier\">Najlep\u0161ie zoznamy ni\u010d neznamenaj\u00fa, ak ako predajca nedosahujete dobr\u00fa v\u00fdkonnos\u0165. V takom pr\u00edpade \u0165a\u017eko udr\u017e\u00edte dobr\u00e9 hodnotenie po dlh\u0161iu dobu. Preto by ste sa nikdy nemali spolieha\u0165 len na Amazon SEO. Aj faktory v\u00fdkonnosti hraj\u00fa ve\u013ek\u00fa \u00falohu a v\u00e1\u0161 z\u00e1kazn\u00edcky servis mus\u00ed sp\u013a\u0148a\u0165 vysok\u00e9 n\u00e1roky eCommerce platformy.<\/p><p class=\"theme-wp-block gb-responsive-395587-identifier\"><meta charset=\"utf-8\"><\/meta>Tieto faktory v\u00fdkonnosti sa meraj\u00fa napr\u00edklad na z\u00e1klade miery prekliknutia, miery konverzie a predaja. Kto pred\u00e1va viac, m\u00e1 so svojimi produktmi v\u00e4\u010d\u0161iu vidite\u013enos\u0165. To je pochopite\u013en\u00e9, preto\u017ee ve\u013ea predajov je predsa len indik\u00e1torom nadpriemernej kvality a spokojnej klientely. A Amazon nem\u00e1 ni\u010d rad\u0161ej ako spokojn\u00e9ho z\u00e1kazn\u00edka. Ak\u00e9 body je teda potrebn\u00e9 tu osobitne zoh\u013eadni\u0165?<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-326397-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-940994-identifier\"><strong>Cena produktu<\/strong>: Nielen pre algoritmus, ale aj pre z\u00e1kazn\u00edka je konkurencieschopn\u00e1 cena rozhoduj\u00faca. Profesion\u00e1lna <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-repricing-strategies\/\">optimaliz\u00e1cia cien<\/a> je preto nevyhnutn\u00e1.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828641-identifier\"><strong>Kvalita produktu:<\/strong> Tu nez\u00e1le\u017e\u00ed len na kvalite produktu, ale aj na kvalite popisu produktu. Uistite sa, \u017ee obidve v\u017edy vykazuj\u00fa vysok\u00fa \u00farove\u0148.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-800974-identifier\"><strong>Dostupnos\u0165<\/strong>: Ani Amazon, ani z\u00e1kazn\u00edci nemaj\u00fa radi, ke\u010f produkty nie s\u00fa dostupn\u00e9. \u201eMoment\u00e1lne nedostupn\u00e9\u201c by sa preto nemalo objavova\u0165 na va\u0161ej detailnej str\u00e1nke.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-564702-identifier\"><strong>N\u00e1klady na dopravu<\/strong>: Najlep\u0161ie by mala by\u0165 doprava zadarmo \u2013 ak to nie je mo\u017en\u00e9, tak aspo\u0148 \u010do najlacnej\u0161ie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-588324-identifier\"><strong>Antwortrate<\/strong>: Z\u00e1kazn\u00edcke dopyty musia by\u0165 zodpovedan\u00e9 do 24 hod\u00edn. Zl\u00fd z\u00e1kazn\u00edcky servis potrest\u00e1 Amazon stratou hodnotenia alebo dokonca <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ucet-predajcu-na-amazone-ako-si-vytvorit-ucet-stat-sa-uspesnym-predajcom-a-vyhnut-sa-pozastaveniu-uctu\/\">blokovan\u00edm \u00fa\u010dtu<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932179-identifier\"><strong>Bestseller-rang<\/strong>: D\u00e1vajte pozor, aby ste svoj produkt priradili k spr\u00e1vnej kateg\u00f3rii, aby ste mohli dosiahnu\u0165 bestseller-rang. Ten ur\u010dite d\u00e1 v\u00e1\u0161mu hodnoteniu Push.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-993731-identifier\"><strong>Recenzie<\/strong>: V\u00e1\u0161 produkt by mal ma\u0165 ve\u013ea aktu\u00e1lnych recenzi\u00ed s vysok\u00fdm hodnoten\u00edm od z\u00e1kazn\u00edkov. D\u00e1vajte si v\u0161ak pozor na falo\u0161n\u00e9 recenzie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-640980-identifier\"><strong>Hodnotenie predajcu<\/strong>: Ak ako predajca nedosahujete dobr\u00fa v\u00fdkonnos\u0165, logicky to negat\u00edvne ovplyvn\u00ed hodnotenia va\u0161ich zoznamov.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956747-identifier\"><strong>Miery vr\u00e1tenia a s\u0165a\u017enosti<\/strong>: \u010c\u00edm menej, t\u00fdm lep\u0161ie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-368465-identifier\"><strong>Poru\u0161enia pravidiel<\/strong>: \u010c\u00edm menej, t\u00fdm lep\u0161ie. Najlep\u0161ie je, ak nem\u00e1te \u017eiadne.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-142080-identifier\"><strong>\u00daplne mimochodom<\/strong>: Amazon nerozli\u0161uje pri obratoch, ako boli dosiahnut\u00e9. Aj predaje, ktor\u00e9 boli generovan\u00e9 cez Amazon Ads alebo extern\u00fa reklamu, zvy\u0161uj\u00fa vidite\u013enos\u0165 produktu. Predajcovia by teda mali ur\u010dite zahrn\u00fa\u0165 PPC reklamy do svojho programu a napr\u00edklad spusti\u0165 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/sponzorovane-produkty-na-amazone-ako-umiestnit-svoje-produkty-pred-organicke-vysledky-vyhladavania\/\">sponzorovan\u00e9 produktov\u00e9 reklamy<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-345908-identifier\" id=\"amazon-ranking-optimieren-das-backend\">Optimaliz\u00e1cia Amazon hodnotenia: Backend<\/h2><p class=\"theme-wp-block gb-responsive-576863-identifier\">Rovnako ako v E-commerce SEO pre Google, sa d\u00e1 optimalizova\u0165 nielen frontend pre Amazon vyh\u013ead\u00e1vanie. Aj v backendu m\u00f4\u017eu predajcovia zada\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a tak algoritmu nazna\u010di\u0165, pre ktor\u00e9 vyh\u013ead\u00e1vacie v\u00fdrazy je dan\u00fd zoznam relevantn\u00fd.<\/p><p class=\"theme-wp-block gb-responsive-550624-identifier\">Aby ste optimalizovali vyh\u013ead\u00e1vacie v\u00fdrazy v Amazon backend, je potrebn\u00e9 zoh\u013eadni\u0165 nieko\u013eko faktorov. Napr\u00edklad maxim\u00e1lne povolen\u00fd po\u010det 249 znakov nesmie by\u0165 prekro\u010den\u00fd. Na \u00fasporu miesta je potrebn\u00e9 sa vyhn\u00fa\u0165 opakovaniu slov, pou\u017eitie poml\u010diek je naopak dobr\u00fd n\u00e1pad. Takto je mo\u017en\u00e9 kombinova\u0165 r\u00f4zne varianty k\u013e\u00fa\u010dov\u00e9ho slova.<\/p><p class=\"theme-wp-block gb-responsive-707124-identifier\">Napriek tomu by sa poml\u010dky mali pou\u017e\u00edva\u0165 s rozmyslom, napr\u00edklad v\u017edy, ke\u010f je potrebn\u00e9 pokry\u0165 ve\u013ea r\u00f4znych k\u013e\u00fa\u010dov\u00fdch slov alebo vari\u00e1ci\u00ed. <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/\">Pre\u010d\u00edtajte si tu viac o tom, ako n\u00e1js\u0165, zada\u0165 a optimalizova\u0165 vyh\u013ead\u00e1vacie v\u00fdrazy v Amazon backend<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-922502-identifier\">Tu je nieko\u013eko tipov na v\u00fdber vyh\u013ead\u00e1vac\u00edch v\u00fdrazov v backend:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-387856-identifier\"><li class=\"theme-wp-block gb-responsive-611688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Oddelujte vyh\u013ead\u00e1vacie v\u00fdrazy medzerami.<\/li><li class=\"theme-wp-block gb-responsive-385245-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ned\u00e1vajte do po\u013ea pre vyh\u013ead\u00e1vacie v\u00fdrazy n\u00e1zvy produktov ako ASIN, v\u00e1\u0161 n\u00e1zov zna\u010dky alebo in\u00e9 n\u00e1zvy zna\u010diek.<\/li><li class=\"theme-wp-block gb-responsive-578569-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vyhnite sa vyhl\u00e1seniam ako \u201enov\u00e9\u201c alebo \u201eteraz v ponuke\u201c.<\/li><li class=\"theme-wp-block gb-responsive-753781-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nepou\u017e\u00edvajte subjekt\u00edvne vyhl\u00e1senia ako \u201enajlep\u0161ie\u201c alebo \u201e\u00fa\u017easn\u00e9\u201c.<\/li><li class=\"theme-wp-block gb-responsive-228571-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Neopakujte k\u013e\u00fa\u010dov\u00e9 slov\u00e1, to nezvy\u0161uje vidite\u013enos\u0165 produktu.<\/li><li class=\"theme-wp-block gb-responsive-266504-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zosta\u0148te pod stanoven\u00fdm limitom (v DE 250 bajtov). Ak bude tento limit prekro\u010den\u00fd, va\u0161a vstupn\u00e1 hodnota v tomto poli u\u017e nebude indexovan\u00e1.<\/li><li class=\"theme-wp-block gb-responsive-856619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zahr\u0148te synonym\u00e1.<\/li><li class=\"theme-wp-block gb-responsive-271368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Uve\u010fte vari\u00e1cie p\u00edsania, uvedenie nespr\u00e1vnych p\u00edsan\u00ed nie je potrebn\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-791584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Uve\u010fte skratky a alternat\u00edvne n\u00e1zvy.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-737137-identifier\">Ve\u013ek\u00e9 a mal\u00e9 p\u00edsmen\u00e1 tu nie s\u00fa relevantn\u00e9.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-844251-identifier\">Amazon SEO: Najd\u00f4le\u017eitej\u0161ie faktory hodnotenia na prv\u00fd poh\u013ead<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728000-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-835608-identifier\">Optimalizovan\u00fd n\u00e1zov produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-226900-identifier\">Optimalizovan\u00e9 atrib\u00faty\/bullet body<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-505090-identifier\">K\u013e\u00fa\u010dov\u00e9 slov\u00e1 v popise produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163104-identifier\">Cena produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-942110-identifier\">Backend-k\u013e\u00fa\u010dov\u00e9 slov\u00e1\/vyh\u013ead\u00e1vacie v\u00fdrazy v Amazon Seller Central<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-760772-identifier\">Predajn\u00e9 rangu a bestselleri<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426775-identifier\">V\u00fdkonnos\u0165 predajcu<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-774854-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531238-identifier\">Miera odpoved\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316517-identifier\">Hodnotenia predajcu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-291597-identifier\">Poru\u0161enia pravidiel<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-23068-identifier\">Miera vr\u00e1tenia<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806644-identifier\">Spokojnos\u0165 z\u00e1kazn\u00edkov<\/li><\/ul><\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662942-identifier\">Nepriam\u00e9 faktory<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-874372-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-448799-identifier\">Klickrate a Doba pobytu\/\u010cas na str\u00e1nke<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-15593-identifier\">Konverzie a Predaje<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-495877-identifier\">Produktov\u00e9 obr\u00e1zky<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498521-identifier\">Popis produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728292-identifier\">A+ obsah<\/li><\/ul><\/div><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-26751-identifier\" id=\"tab-con-4\">Z\u00e1ver: Dobr\u00fd zoznam si vy\u017eaduje pr\u00e1cu<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-847406-identifier\"><img decoding=\"async\" width=\"844\" height=\"359\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg\" alt=\"Vy\u017eaduje pr\u00e1cu: Dobr\u00fd Amazon SEO\" class=\"wp-image-1795\" style=\"width:844px;height:359px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-407x173.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-768x327.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-897243-identifier\">Atrakt\u00edvny a predajn\u00fd zoznam, ktor\u00fd sa na Amazone umiest\u0148uje \u010do najvy\u0161\u0161ie, sa nevytv\u00e1ra zo d\u0148a na de\u0148. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 je potrebn\u00e9 presk\u00fama\u0165 a texty nap\u00edsa\u0165, vytvori\u0165 vysokokvalitn\u00e9 obr\u00e1zky a v\u0161etko zada\u0165 do Seller Central. Ani potom sa produkt s\u00e1m nepred\u00e1va. Kontrola \u00faspe\u0161nosti a neust\u00e1le prisp\u00f4sobovanie aktu\u00e1lnej trhovej situ\u00e1cii nap\u013a\u0148aj\u00fa zoznam \u00faloh. Hoci mnoh\u00ed predajcovia na to pou\u017e\u00edvaj\u00fa <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/s-tymito-6-nastrojmi-na-analyzu-amazonu-usetrite-cas-peniaze-a-nervy\/\">pr\u00edslu\u0161n\u00fd n\u00e1stroj Amazon SEO<\/a> \u2013 pracovn\u00e1 n\u00e1ro\u010dnos\u0165 sa v\u0161ak ned\u00e1 podce\u0148ova\u0165.<\/p><p class=\"theme-wp-block gb-responsive-403723-identifier\">Alternat\u00edva v\u0161ak pre predajcov takmer neexistuje. Kto sa nechce vzda\u0165 ve\u013emi ve\u013ea z\u00e1kazn\u00edkov, mus\u00ed nevyhnutne pon\u00faka\u0165 svoje v\u00fdrobky aj na Amazone. Predajcovia s priv\u00e1tnymi zna\u010dkami a vlastn\u00edci zna\u010diek maj\u00fa v\u0161ak len vtedy \u0161ancu na vysok\u00e9 umiestnenie, ak optimalizuj\u00fa svoje zoznamy. Sem patr\u00ed napr\u00edklad n\u00e1zov, bullet body a v\u00fdkon. Kto nem\u00e1 \u010das zaobera\u0165 sa Amazon SEO, mal by si naja\u0165 \u0161pecializovan\u00fa agent\u00faru Amazon SEO.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289700-identifier\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613392812215\"><strong class=\"schema-faq-question\">\u010co je Amazon SEO? <strong>\u010co sa mysl\u00ed pod \u201eSEO\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eAmazon SEO\u201c sa ozna\u010duje ako cielen\u00e1 optimaliz\u00e1cia textu, obr\u00e1zkov at\u010f. na vyh\u013ead\u00e1vanie na Amazone. Zvy\u010dajne ide o str\u00e1nky s podrobnos\u0165ami o produktoch, ktor\u00e9 s\u00fa navrhnut\u00e9 tak, aby sa v v\u00fdsledkoch vyh\u013ead\u00e1vania pre konkr\u00e9tny vyh\u013ead\u00e1vac\u00ed v\u00fdraz umiestnili \u010do najvy\u0161\u0161ie. Akronym sa d\u00e1 roz\u0161\u00edri\u0165 na Search Engine Optimization, po slovensky optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393118742\"><strong class=\"schema-faq-question\">Stoj\u00ed za to Amazon SEO alebo optimaliz\u00e1cia umiestnenia?<\/strong> <p class=\"schema-faq-answer\">Najm\u00e4 pre priv\u00e1tne zna\u010dky je optimaliz\u00e1cia str\u00e1nky produktu nevyhnutnos\u0165ou. Zvy\u010dajne je konkurencia vo vyh\u013ead\u00e1van\u00ed na Amazone pre ur\u010dit\u00fd produkt ve\u013emi vysok\u00e1. Bez SEO je preto takmer nemo\u017en\u00e9, aby z\u00e1kazn\u00edci na\u0161li tento produkt medzi mnoh\u00fdmi \u010fal\u0161\u00edmi uveden\u00fdmi polo\u017ekami, preto\u017ee m\u00e1loktor\u00fd z\u00e1kazn\u00edk sa pozer\u00e1 na str\u00e1nku 2 a \u010falej.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393325638\"><strong class=\"schema-faq-question\">Ak\u00e9 faktory s\u00fa d\u00f4le\u017eit\u00e9 pre Amazon SEO?<\/strong> <p class=\"schema-faq-answer\">SEO pre Amazon funguje podobne ako SEO pre Google. Vyh\u013ead\u00e1vac\u00ed v\u00fdraz z\u00e1kazn\u00edka sa porovn\u00e1va s obsahom na str\u00e1nke produktu. Ak sa tam objavia spr\u00e1vne k\u013e\u00fa\u010dov\u00e9 slov\u00e1, nazna\u010duje to relevantnos\u0165 str\u00e1nky pre tento vyh\u013ead\u00e1vac\u00ed dotaz. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 by sa preto mali objavova\u0165 predov\u0161etk\u00fdm v n\u00e1zve, bullet bodoch, backendu a popise produktu. \u010eal\u0161ie d\u00f4le\u017eit\u00e9 faktory s\u00fa napr\u00edklad cena a v\u00fdkon predajcov.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261287650\"><strong class=\"schema-faq-question\"><strong>Potrebujete agent\u00faru Amazon SEO?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nie, SEO je mo\u017en\u00e9 zvl\u00e1dnu\u0165 aj bez \u0161pecializovanej agent\u00fary. Kto v\u0161ak nem\u00e1 sk\u00fasenosti a mus\u00ed sa najprv nau\u010di\u0165 z\u00e1klady alebo nevie, ako vyzer\u00e1 dobr\u00fd obsah, mohol by z konzult\u00e1cie ur\u010dite profitova\u0165.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261311214\"><strong class=\"schema-faq-question\"><strong>Ak\u00e9 n\u00e1stroje Amazon potrebujem?<\/strong><\/strong> <p class=\"schema-faq-answer\">T\u00fato ot\u00e1zku je \u0165a\u017ek\u00e9 zodpoveda\u0165 v\u0161eobecne. Niektor\u00e9 programy s\u00fa v\u0161ak nevyhnutn\u00e9: Okrem n\u00e1stroja na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 Amazon a <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/s-tymito-6-nastrojmi-na-analyzu-amazonu-usetrite-cas-peniaze-a-nervy\/\">n\u00e1stroja na anal\u00fdzu Amazon<\/a> by sa predajcovia na trhu mali ur\u010dite zaobera\u0165 t\u00e9mami <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\">Repricer<\/a>, Profit Dashboard a FBA n\u00e1hradami.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261325947\"><strong class=\"schema-faq-question\"><strong>Je reklama pre Amazon SEO d\u00f4le\u017eit\u00e1?<\/strong><\/strong> <p class=\"schema-faq-answer\">Priamy vplyv na SEO nem\u00e1 Amazon Advertising. Marketingov\u00e9 opatrenia s\u00fa v\u0161ak aj tak rozumn\u00e9, preto\u017ee zlep\u0161uj\u00fa v\u00fdkon (napr\u00edklad CTR) a t\u00fdm aj vidite\u013enos\u0165 ponuky.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722344472305\"><strong class=\"schema-faq-question\"><strong>Je Amazon SEO rozumn\u00e9?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00c1no, ur\u010dite. Bez optimaliz\u00e1cie zoznamu je takmer nemo\u017en\u00e9 dosiahnu\u0165 dobr\u00fa poz\u00edciu vo vyh\u013ead\u00e1van\u00ed Amazonu. Preto je pre za\u010diato\u010dn\u00edkov obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9 zlep\u0161i\u0165 svoju SEO a poskytova\u0165 optimalizovan\u00e9 zoznamy. Tieto zoznamy by sa potom mali v r\u00e1mci \u010fal\u0161ej SEO monitorova\u0165 v r\u00e1mci sledovania poz\u00edci\u00ed\/k\u013e\u00fa\u010dov\u00fdch slov.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-976874-identifier has-small-font-size\">Bildov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 akarawit \u2013 stock.adobe.com \/ \u00a9 mh.desing \u2013 stock.adobe.com \/ \u00a9 Rymden \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Mo\u017eno to pozn\u00e1te: Pon\u00fakate skvel\u00fd produkt na Amazone, ale ke\u010f sa pozriete na vyh\u013ead\u00e1vanie na Amazone, va\u0161e z\u00e1znamy sa neobjavuj\u00fa medzi prv\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania. V najhor\u0161om pr\u00edpade sa nen\u00e1jdete ani na prvej str\u00e1nke. T\u00fdm sa \u0161anca, \u017ee sa tento \u010dl\u00e1nok pred\u00e1, dramaticky zni\u017euje. Preto\u017ee ktor\u00fd pou\u017e\u00edvate\u013e sa v\u00f4bec pozrie na druh\u00fa str\u00e1nku a \u010fal\u0161ie? S<\/p>\n","protected":false},"author":3,"featured_media":53510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1497],"tags":[],"class_list":["post-227904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pred\u00e1vajte viac s Amazon SEO: Tu je n\u00e1vod<\/title>\n<meta name=\"description\" content=\"Zv\u00fd\u0161te svoje umiestnenie s Amazon SEO: Tu je n\u00e1vod, ako optimalizova\u0165 svoje zoznamy a generova\u0165 viac predaja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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