{"id":227910,"date":"2019-10-14T14:22:00","date_gmt":"2019-10-14T14:22:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/"},"modified":"2019-10-14T14:22:00","modified_gmt":"2019-10-14T14:22:00","slug":"stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/","title":{"rendered":"Sta\u0148te sa predajcom na Amazone: \u00daspe\u0161ne pred\u00e1vajte komer\u010dn\u00e9 tovary a s\u00fakromn\u00e9 zna\u010dky"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-613006-identifier\">Amazon dominuje v e-commerce v Nemecku. S v\u00fdrazn\u00fdm podielom na trhu okolo 68 % si sotva m\u00f4\u017ee ktor\u00fdko\u013evek online predajca dovoli\u0165 ignorova\u0165 t\u00fato obrovsk\u00fa z\u00e1kazn\u00edcku z\u00e1klad\u0148u. Niet divu, \u017ee ka\u017ed\u00fd rok za\u010d\u00edna nov\u00e1 gener\u00e1cia predajcov na trhu na tejto obchodnej platforme. Av\u0161ak, kto chce by\u0165 \u00faspe\u0161n\u00fdm predajcom na Amazone, mal by sa zamera\u0165 na dobr\u00fa pr\u00edpravu. Na rozdiel od be\u017en\u00e9ho n\u00e1zoru je predaj na Amazone \u00b1 obchodn\u00fd model, ktor\u00fd si vy\u017eaduje pr\u00edslu\u0161n\u00e9 know-how.<\/p><p class=\"theme-wp-block gb-responsive-572008-identifier\">Napriek tomu: Kto chce na e-commerce platforme pred\u00e1va\u0165 tovar alebo svoju vlastn\u00fa zna\u010dku, m\u00f4\u017ee \u013eahko za\u010da\u0165. Predajn\u00fd \u00fa\u010det je r\u00fdchlo vytvoren\u00fd. V nasleduj\u00facom texte v\u00e1m chceme poskytn\u00fa\u0165 najd\u00f4le\u017eitej\u0161ie aspekty, ktor\u00e9 by mal ka\u017ed\u00fd, kto chce by\u0165 predajcom na Amazone, vedie\u0165 vopred.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-728090-identifier\">R\u00fdchly preh\u013ead: Tovar vs. S\u00fakromn\u00e9 zna\u010dky\/znaky<\/h2><p class=\"theme-wp-block gb-responsive-735597-identifier\">To, \u010do znie ako ot\u00e1zka viery, je sk\u00f4r rozhodnut\u00edm osobn\u00fdch preferenci\u00ed. Oba modely maj\u00fa v\u00fdhody a nev\u00fdhody a navz\u00e1jom sa rozhodne nevylu\u010duj\u00fa. Existuj\u00fa v\u0161ak fundament\u00e1lne rozdiely, ktor\u00e9 hovoria za alebo proti pr\u00edslu\u0161n\u00e9mu typu produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-220803-identifier\">V\u00fdhody a nev\u00fdhody s\u00fakromn\u00fdch zna\u010diek<\/h3><p class=\"theme-wp-block gb-responsive-798685-identifier\">S\u00fakromn\u00e9 zna\u010dky a zna\u010dky sa zvy\u010dajne pou\u017e\u00edvaj\u00fa synonymne a znamenaj\u00fa predaj produktov vlastnej zna\u010dky. Norm\u00e1lne sa na to nakupuj\u00fa tzv. White Label produkty vo v\u00e4\u010d\u0161\u00edch mno\u017estv\u00e1ch a s\u00fa ozna\u010den\u00e9 vlastn\u00fdm dizajnom a logom zna\u010dky. Je v\u0161ak mo\u017en\u00e9 aj necha\u0165 vyrobi\u0165 vlastn\u00e9 produkty. To je v\u0161ak logicky n\u00e1ro\u010dnej\u0161ie a drah\u0161ie. White Label produkty sa naopak m\u00f4\u017eu vyr\u00e1ba\u0165 relat\u00edvne lacno, najm\u00e4 v \u010c\u00edne. Av\u0161ak aj v E\u00da existuje mnoho mo\u017enost\u00ed, ako produkty z\u00edska\u0165.<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>V\u00fdhody<\/strong><\/td><td><strong>Nev\u00fdhody<\/strong><\/td><\/tr><tr><td>1. Mo\u017enos\u0165 vybudova\u0165 vlastn\u00fa zna\u010dkov\u00fa pr\u00edtomnos\u0165<br>2. Mo\u017enos\u0165 dosiahnu\u0165 \u00faspory z rozsahu<br>3. \u017diadna priama konkurencia na produktovom zozname<br>4. Pr\u00edstup k produktov\u00e9mu zoznamu a t\u00fdm p\u00e1dom k k\u013e\u00fa\u010dov\u00fdm slov\u00e1m a textu pod vlastnou kontrolou<br>5. Ve\u013ek\u00e9 ziskov\u00e9 mar\u017ee mo\u017en\u00e9<br>6. Mo\u017enos\u0165 z\u00e1kazn\u00edckej lojalty a opakovan\u00fdch n\u00e1kupov<\/td><td>1. Mo\u017en\u00e9 \u0165a\u017ekosti pri z\u00edskavan\u00ed produktov kv\u00f4li probl\u00e9mom v komunik\u00e1cii<br>2. Pri z\u00edskavan\u00ed produktov v \u010c\u00edne vysok\u00e9 riziko<br>3. Pln\u00e1 zodpovednos\u0165 za produkt a vyhl\u00e1senie o zhode<br>4. Vysok\u00e9 n\u00e1klady pri mal\u00fdch mno\u017estv\u00e1ch na testovanie<br>5. Dlh\u00e9 dodacie lehoty, vysok\u00e9 pl\u00e1novacie n\u00e1klady na opakovan\u00e9 objedn\u00e1vky<br>6. Vysok\u00e9 marketingov\u00e9 n\u00e1klady na zvidite\u013enenie zna\u010dky a produktu<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-925343-identifier\">V\u00fdhody a nev\u00fdhody tovaru<\/h3><p class=\"theme-wp-block gb-responsive-941602-identifier\">Namiesto n\u00e1ro\u010dnej\u0161ieho realizovania s\u00fakromn\u00fdch zna\u010diek m\u00f4\u017eu t\u00ed, ktor\u00ed sa chc\u00fa sta\u0165 predajcami na Amazone, za\u010da\u0165 aj s tovarom. Pod t\u00fdmto pojmom sa rozumej\u00fa produkty od viac \u010di menej zn\u00e1mych zna\u010diek, ktor\u00e9 pred\u00e1vaj\u00fa tretie strany. Predajcovia nie s\u00fa vlastn\u00edci zna\u010diek ani sa nepodie\u013eaj\u00fa na v\u00fdrobe produktov.<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>V\u00fdhody<\/strong><\/td><td><strong>Nezrovnalosti<\/strong><\/td><\/tr><tr><td>1. Z\u00edskavanie v Eur\u00f3pe mo\u017en\u00e9<br>2. N\u00edzke mno\u017estv\u00e1 mo\u017en\u00e9<br>3. R\u00fdchle dodanie<br>4. Zodpovednos\u0165 za v\u00fdrobok a vyhl\u00e1senie o zhode le\u017e\u00ed na v\u00fdrobcovi<br>5. Komunik\u00e1cia v\u00e4\u010d\u0161inou bezprobl\u00e9mov\u00e1<br>6. Reklam\u00e1cie jednoducho mo\u017en\u00e9<br>7. \u017diadna n\u00e1maha na zoznamovanie produktov<br>8. Pri zn\u00e1mych produktoch u\u017e existuj\u00fa hodnotenia<br>9. N\u00edzke marketingov\u00e9 n\u00e1klady<\/td><td>1. \u017diadna jedine\u010dn\u00e1 vlastnos\u0165<br>2. Takmer \u017eiadne \u00faspory z rozsahu mo\u017en\u00e9<br>3. Ve\u013ea konkurencie, mo\u017eno aj s Amazonom<br>4. \u017diadny pr\u00edstup k zoznamu produktov<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-560595-identifier\">Osobitosti pri predaji obchodn\u00e9ho tovaru na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-31831-identifier\">K\u00fdm sa obchodn\u00fd tovar v vlastnom online obchode takmer nemus\u00ed zaobch\u00e1dza\u0165 inak ako tovar zna\u010dky Private Label, na trhu Amazon existuje nieko\u013eko osobitost\u00ed, ktor\u00e9 je potrebn\u00e9 zoh\u013eadni\u0165.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-978452-identifier\">Amazon neumo\u017e\u0148uje duplicitn\u00e9 zoznamy.<\/h3><p class=\"theme-wp-block gb-responsive-488249-identifier\">K\u00fdm na eBay m\u00f4\u017ee ka\u017ed\u00fd predajca vytvori\u0165 vlastn\u00fd zoznam pre svoje produkty, Amazon zlu\u010duje v\u0161etky rovnak\u00e9 produkty pod rovnak\u00fd zoznam. U\u017e existuj\u00faci produkt teda nem\u00f4\u017ee by\u0165 znovu vytvoren\u00fd s oddelen\u00fdm zoznamom, \u010do sa d\u00e1 jednoducho skontrolova\u0165 porovnan\u00edm EAN a zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-537599-identifier\">Ak teraz viac ako jeden predajca chce pon\u00faknu\u0165 produkt, obe ponuky sa zl\u00fa\u010dia do jedn\u00e9ho zoznamu. V tomto pr\u00edklade pred\u00e1va viac ako 20 predajcov Bosch v\u0155ta\u010dku GSR 12V. Jeden predajca z\u00edska \u017eiadan\u00fa Buy Box s \u017elt\u00fdmi tla\u010didlami, 20 \u010fal\u0161\u00edch bude nen\u00e1padne uveden\u00fdch za \u010fal\u0161\u00edm kliknut\u00edm.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-247807-identifier\"><img decoding=\"async\" width=\"844\" height=\"477\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-844x477.png\" alt=\"Sta\u0165 sa predajcom na Amazone si vy\u017eaduje ur\u010dit\u00e9 know-how.\" class=\"wp-image-55864\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-407x230.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-768x434.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-844x477.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-1536x869.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch.png 1655w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-22957-identifier\">Zoznam nakoniec spravuje majite\u013e zna\u010dky alebo ten, kto z\u00edskal pr\u00e1va na vytvorenie produktu. Ten ur\u010duje, ako bud\u00fa navrhnut\u00e9 n\u00e1zov, bulletpointy, obr\u00e1zky a popis. Ka\u017ed\u00fd \u010fal\u0161\u00ed predajca mus\u00ed pou\u017ei\u0165 identick\u00fd zoznam, ak chce na Amazone pred\u00e1va\u0165 tento obchodn\u00fd tovar.<\/p><p class=\"theme-wp-block gb-responsive-670041-identifier\">To m\u00f4\u017ee by\u0165 v\u00fdhodn\u00e9, preto\u017ee takto sa \u0161etr\u00ed n\u00e1maha na v\u00fdskum k\u013e\u00fa\u010dov\u00fdch slov, p\u00edsanie dobr\u00fdch popisov a vytv\u00e1ranie profesion\u00e1lnych obr\u00e1zkov. Ak bol autor zoznamu v\u0161ak sk\u00f4r nein\u0161pirovan\u00fd, musia v\u0161etci predajcovia \u017ei\u0165 s nekvalitne optimalizovan\u00fdm zoznamom.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-762488-identifier\">Z\u00e1kazn\u00edci nakupuj\u00fa v 90 % cez pole n\u00e1kupn\u00e9ho ko\u0161\u00edka<\/h3><p class=\"theme-wp-block gb-responsive-839238-identifier\">Za nepraktick\u00fdm pojmom pole n\u00e1kupn\u00e9ho ko\u0161\u00edka sa skr\u00fdva \u017elt\u00e9 tla\u010didlo \u201ePrida\u0165 do ko\u0161\u00edka\u201c alebo \u201eK\u00fapi\u0165 teraz\u201c na str\u00e1nkach s podrobnos\u0165ami o produkte. V angli\u010dtine sa toto pole naz\u00fdva \u201eBuy Box\u201c. Ke\u010f\u017ee tento pojem je ove\u013ea chyt\u013eavej\u0161\u00ed, etabloval sa aj v nemeckej terminol\u00f3gii medzi predajcami na Amazone. \u00daspe\u0161ne pred\u00e1va\u0165 obchodn\u00fd tovar je prakticky mo\u017en\u00e9 v\u00fdhradne cez zisk z Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-274012-identifier\">Amazon vyvinul algoritmus, ktor\u00fd na z\u00e1klade r\u00f4znych faktorov vypo\u010d\u00edtava, ktor\u00e1 ponuka sa zobrazuje v Buy Box. Faktory tohto algoritmu s\u00fa tajn\u00e9, ale existuj\u00fa ur\u010dit\u00e9 n\u00e1znaky, ak\u00e9 ukazovatele Amazon na v\u00fdpo\u010det zoh\u013ead\u0148uje. Ur\u010dite maj\u00fa vplyv celkov\u00e1 cena, teda cena produktu plus n\u00e1klady na dopravu, r\u00fdchlos\u0165 dodania, dostupnos\u0165 z\u00e1sob a celkov\u00fd v\u00fdkon predajcu na to, ktor\u00e1 ponuka vyhr\u00e1 Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-668060-identifier\">V\u0161etky ponuky, ktor\u00e9 nie s\u00fa v Buy Box, s\u00fa zhrnut\u00e9 v nen\u00e1padnom zozname, ktor\u00fd si kupuj\u00faci m\u00f4\u017eu pozrie\u0165 jedn\u00fdm kliknut\u00edm na \u201eV\u0161etci predajcovia na Amazone\u201c (pozri obr. vy\u0161\u0161ie). Av\u0161ak 90 % v\u0161etk\u00fdch objedn\u00e1vok sa uskuto\u010d\u0148uje cez Buy Box. Preto by sa mal ka\u017ed\u00fd, kto chce by\u0165 na Amazone medzi\u010dl\u00e1nkom, zaobera\u0165 t\u00fdm, ako <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/infografika-tychto-13-krokov-vedie-k-zisku-z-amazonu-buy-box\/\">najefekt\u00edvnej\u0161ie z\u00edska\u0165 Buy Box<\/a>.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-157929-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-707041-identifier\">Oba aspekty sa predov\u0161etk\u00fdm t\u00fdkaj\u00fa obchodn\u00e9ho tovaru. Private Label sa naopak vo v\u0161eobecnosti pova\u017euj\u00fa za samostatn\u00e9 produkty a m\u00f4\u017eu by\u0165 prid\u00e1van\u00e9 ako nov\u00fd zoznam predajcom na Amazone. To v\u0161ak neznamen\u00e1, \u017ee sa nekon\u00e1 konkurencia. T\u00e1 sa len pres\u00fava na str\u00e1nku s v\u00fdsledkami vyh\u013ead\u00e1vania, na ktorej mus\u00ed zoznam dosiahnu\u0165 \u010do najlep\u0161ie hodnotenie, aby z\u00edskal pozornos\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-577689-identifier\">Sta\u0165 sa predajcom na Amazone: Toto by ste mali vedie\u0165<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-663069-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden.jpeg\" alt=\"Sta\u0165 sa medzi\u010dl\u00e1nkom alebo predajcom na Amazone? Pri tom by ste mali zv\u00e1\u017ei\u0165 nieko\u013eko vec\u00ed, napr\u00edklad potrebujete pr\u00edstup do Amazon Seller Central\" class=\"wp-image-55867\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-336183-identifier\">S op\u00edsan\u00fdmi osobitos\u0165ami je jasn\u00e9, \u017ee na Amazone panuje osobitn\u00fd konkuren\u010dn\u00fd tlak. Av\u0161ak e-commerce gigant pon\u00faka okam\u017eit\u00fd pr\u00edstup k najv\u00e4\u010d\u0161ej z\u00e1kazn\u00edckej z\u00e1kladni v online obchode. Nevyu\u017ei\u0165 tento zdroj nie je pre v\u00e4\u010d\u0161inu za\u010d\u00ednaj\u00facich predajcov na Amazone prijate\u013en\u00e9. Ak sa v\u0161ak u\u017e na za\u010diatku urobia rozhoduj\u00face chyby, cel\u00e9 podnikanie m\u00f4\u017ee by\u0165 ohrozen\u00e9. S nasleduj\u00facimi tipmi v\u00e1m chceme naopak pom\u00f4c\u0165 za\u017ei\u0165 \u00faspe\u0161n\u00fd prv\u00fd rok na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-529827-identifier\">Na lep\u0161iu orient\u00e1ciu sme nasleduj\u00facu \u010das\u0165 rozdelili do r\u00f4znych sekci\u00ed \u017eivotn\u00e9ho cyklu produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698556-identifier\">#1 Pred z\u00edskavan\u00edm<\/h3><p class=\"theme-wp-block gb-responsive-198234-identifier\">Aby ste sa stali profesion\u00e1lnym predajcom na Amazone, logicky potrebujete tovar, ktor\u00fd m\u00f4\u017eete pon\u00faknu\u0165. Okrem dodr\u017eiavania pr\u00e1vnych predpisov je v\u00fdber produktu mo\u017eno najd\u00f4le\u017eitej\u0161\u00ed krok, ktor\u00fd by ste nemali upon\u00e1h\u013ea\u0165. Rad\u0161ej si dajte viac \u010dasu ako menej, aby ste vykonali v\u0161etky potrebn\u00e9 pr\u00edpravy.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-687728-identifier\">Anal\u00fdza trhu a konkurencie: Konkurencia a predajn\u00e9 potenci\u00e1ly<\/h4><p class=\"theme-wp-block gb-responsive-208572-identifier\">Ak e\u0161te nem\u00e1te produkt alebo pr\u00e1ve zva\u017eujete z\u00edskanie nov\u00e9ho produktu, mali by ste ur\u010dite zv\u00e1\u017ei\u0165 existuj\u00facu konkurenciu a predajn\u00fd potenci\u00e1l.<\/p><p class=\"theme-wp-block gb-responsive-849202-identifier\">Pri tom m\u00f4\u017eete sledova\u0165 dve z\u00e1kladn\u00e9 strat\u00e9gie:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420717-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-688483-identifier\">Pri bestselloch sa sna\u017ei\u0165 presadi\u0165 proti konkurencii<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-292990-identifier\">Vyhn\u00fa\u0165 sa konkurencii a pon\u00faka\u0165 nika produkty<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-292029-identifier\">Pre prv\u00fd preh\u013ead pom\u00f4\u017ee nasleduj\u00faca matica:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><\/td><td><strong>n\u00edzka konkurencia<\/strong><\/td><td><strong>siln\u00e1 konkurencia<\/strong><\/td><\/tr><tr><td><strong>vysok\u00fd predajn\u00fd potenci\u00e1l<\/strong><\/td><td>ihne\u010f investova\u0165<\/td><td>iba s konkurencieschopn\u00fdmi n\u00e1kupn\u00fdmi cenami<\/td><\/tr><tr><td><strong>n\u00edzky predajn\u00fd potenci\u00e1l<\/strong><\/td><td>testova\u0165 s mal\u00fdm mno\u017estvom<\/td><td>Ruky pre\u010d!<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-940368-identifier\">Pri anal\u00fdze konkurencie venujte osobitn\u00fa pozornos\u0165 tomu, \u010di je Amazon konkurentom. Existuje mimoriadne atrakt\u00edvny obchodn\u00fd tovar, pri ktorom Amazon Buy Box takmer nikdy nestr\u00e1ca. S online gigantom vst\u00fapi\u0165 do konkuren\u010dn\u00e9ho boja je \u2013 pozit\u00edvne povedan\u00e9 \u2013 ve\u013emi odv\u00e1\u017ene.<\/p><p class=\"theme-wp-block gb-responsive-564380-identifier\">Zistite tie\u017e, ko\u013eko a ak\u00ed konkurenti u\u017e pon\u00fakaj\u00fa podobn\u00fd produkt, ako ho propagujete, ako \u010dasto sa pred\u00e1va, ako je navrhnut\u00e1 str\u00e1nka produktu at\u010f. \u010c\u00edm viac inform\u00e1ci\u00ed zhroma\u017ed\u00edte, t\u00fdm jasnej\u0161\u00ed obraz o trhu z\u00edskate. \u010eal\u0161ie inform\u00e1cie o anal\u00fdze trhu n\u00e1jdete tu: <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-marktanalyse\/\">Tieto n\u00e1stroje v\u00e1m pom\u00f4\u017eu pri anal\u00fdze trhu<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-550902-identifier\">Diverzifik\u00e1cia: Vypracovanie sortimentu produktov<\/h4><p class=\"theme-wp-block gb-responsive-388436-identifier\">Pri Private Label by ste mali na za\u010diatku pon\u00faka\u0165 len nieko\u013eko r\u00f4znych produktov, aby ste s mal\u00fdm po\u010diato\u010dn\u00fdm kapit\u00e1lom vyu\u017eili \u00faspory z rozsahu \u010do najviac. Pri obchodnom tovare je to in\u00e9. Ke\u010f\u017ee \u00faspory z rozsahu sa takmer neprejavuj\u00fa, m\u00e1 zmysel pon\u00faka\u0165 ve\u013ea r\u00f4znych produktov s mal\u00fdmi mno\u017estvami.<\/p><p class=\"theme-wp-block gb-responsive-719990-identifier\">To m\u00e1 dva hlavn\u00e9 d\u00f4vody.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-89855-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-964006-identifier\">Na jednej strane je mo\u017en\u00e9 obchodn\u00fd tovar, najm\u00e4 v E\u00da, z\u00edskava\u0165 aj v mal\u00fdch mno\u017estv\u00e1ch. Kr\u00e1tke dodacie trasy a ch\u00fdbaj\u00face v\u00fdrobn\u00e9 re\u017eijn\u00e9 n\u00e1klady zabezpe\u010duj\u00fa stabiln\u00fa cenu, takmer nez\u00e1visl\u00fa od objednan\u00e9ho mno\u017estva. Samozrejme, ve\u013ekoobchodn\u00edci sa te\u0161ia z v\u00e4\u010d\u0161\u00edch objedn\u00e1vok a potom poskytuj\u00fa aj z\u013eavy. Ale tieto nemaj\u00fa tak\u00fd ve\u013ek\u00fd efekt ako pri v\u00fdrobe vlastnej zna\u010dky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-719473-identifier\">Na druhej strane by ste mali diverzifikova\u0165 svoje obchodn\u00e9 riziko. Ak pon\u00fakate ve\u013ea r\u00f4znych produktov, \u010do najlep\u0161ie rozde\u013eujete riziko v\u00fdpadkov v tr\u017eb\u00e1ch. Okrem toho m\u00f4\u017eete takto vysk\u00fa\u0161a\u0165 aj nika produkty, aby ste pr\u00edpadne dosiahli skuto\u010dn\u00fd \u00faspech.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-772455-identifier\">Preto sa oplat\u00ed za\u010da\u0165 s obchodn\u00fdm tovarom, aby ste spoznali Amazon. Sna\u017ete sa z\u00edska\u0165 \u010do najviac vedomost\u00ed. Ke\u010f si potom vybudujete dobr\u00fd z\u00e1klad, m\u00f4\u017eete uvies\u0165 na trh svoj prv\u00fd produkt zna\u010dky Private Label.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-915285-identifier\">Spr\u00e1vne kalkulova\u0165 n\u00e1klady na produkt<\/h4><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-696130-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-212394-identifier\">\u201eKe\u010f\u017ee pr\u00edli\u0161 ve\u013ea predajcov nezoh\u013ead\u0148uje v\u0161etky vznikaj\u00face n\u00e1klady spr\u00e1vne v predajnej cene, pravidelne vid\u00edm predajcov, ktor\u00ed sa prece\u0148uj\u00fa v cenovej vojne, aby mohli by\u0165 st\u00e1le ziskov\u00ed.\u201c<\/p>\n<cite>James Thomson<br>b\u00fdval\u00fd ved\u00faci Amazon Services<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-351405-identifier\">Pri predaji na Amazone je takmer ni\u010d hor\u0161ie, ako kalkulova\u0165 pr\u00edli\u0161 tesne. Vzh\u013eadom na vysok\u00fa konkurenciu je potrebn\u00e9 \u00eds\u0165 na trh s konkurencieschopn\u00fdmi cenami. Ak nem\u00e1te preh\u013ead o svojej n\u00e1kladovej \u0161trukt\u00fare, r\u00fdchlo pred\u00e1vate so stratou. To je potrebn\u00e9 za ka\u017ed\u00fdch okolnost\u00ed vyhn\u00fa\u0165 sa.<\/p><p class=\"theme-wp-block gb-responsive-633130-identifier\">Ko\u013eko naozaj stoj\u00ed v\u00e1\u0161 produkt, k\u00fdm sa dostane k z\u00e1kazn\u00edkovi? Samozrejme, n\u00e1kupn\u00fa cenu m\u00e1 ka\u017ed\u00fd na pam\u00e4ti. Ale \u010do ostatn\u00e9 n\u00e1klady? N\u00e1klady na balenie, prepravn\u00e9 poplatky, poplatky za prepravu alebo poistenie, pr\u00edpadne poplatky FBA, prov\u00edzia Amazonu v pr\u00edslu\u0161nej kateg\u00f3rii a n\u00e1klady na balenie a dopravu k z\u00e1kazn\u00edkovi. Mysleli ste tie\u017e na to, \u017ee by ste mali prenies\u0165 n\u00e1klady na zamestnancov, n\u00e1jom kancel\u00e1ri\u00ed, skladov\u00e9 poplatky, ceny energie at\u010f. na svoje ceny produktov?<\/p><p class=\"theme-wp-block gb-responsive-837169-identifier\">To v\u0161etko mus\u00ed by\u0165 zahrnut\u00e9 v celkovej cene produktu, ak chcete by\u0165 \u00faspe\u0161n\u00fdm predajcom alebo obchodn\u00edkom na Amazone. K tomu sa prid\u00e1va aj va\u0161a ziskov\u00e1 mar\u017ea, preto\u017ee chcete \u017ei\u0165 z nie\u010doho. Ak ste to v\u0161etko zoh\u013eadnili, pridajte e\u0161te da\u0148 z pridanej hodnoty vo v\u00fd\u0161ke sedem alebo 19 percent.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-156259-identifier\">Splni\u0165 pr\u00e1vne predpisy<\/h4><p class=\"theme-wp-block gb-responsive-188808-identifier\">Amazon nie je pr\u00e1vne bezv\u00fdznamn\u00fd priestor a vy ako predajca ste zodpovedn\u00ed za dodr\u017eiavanie z\u00e1konn\u00fdch predpisov v pr\u00edslu\u0161nej krajine, v ktorej pred\u00e1vate. Najm\u00e4 ak vystupujete ako dovozca do E\u00da pri Private Label, mali by ste sa na za\u010diatku ur\u010dite necha\u0165 podpori\u0165 odborn\u00edkom. Predaj produktov od in\u00fdch v\u00fdrobcov je zvy\u010dajne o nie\u010do menej komplikovan\u00fd, ale aj tu by ste sa mali dobre informova\u0165. V ka\u017edom pr\u00edpade v\u0161ak mus\u00edte \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459569-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-86885-identifier\">\u2026 zaregistrova\u0165 podnikanie a pr\u00edpadne po\u017eiada\u0165 o identifika\u010dn\u00e9 \u010d\u00edslo pre da\u0148 z pridanej hodnoty.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819115-identifier\">\u2026 splni\u0165 v\u0161etky da\u0148ov\u00e9 povinnosti, vr\u00e1tane <a href=\"https:\/\/www.fuer-gruender.de\/wissen\/unternehmen-fuehren\/e-commerce\/amazon-oss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">One-Stop-Shop<\/a> (OSS).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-591574-identifier\">\u2026 z\u00edska\u0165 EAN \u010d\u00edslo pre ka\u017ed\u00fd produkt.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-260345-identifier\">\u2026 pr\u00edpadne pre dovoz produktov preuk\u00e1za\u0165 <a href=\"https:\/\/www.sellerlogic.com\/sk\/wiki\/what-is-an-eori-number\/\">EORI \u010d\u00edslo<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-798213-identifier\">\u2026 otvori\u0165 predajn\u00fd \u00fa\u010det na Amazone<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102624-identifier\">\u2026 zahrn\u00fa\u0165 imprint.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163462-identifier\">\u2026 vytvori\u0165 vyhl\u00e1senie o ochrane osobn\u00fdch \u00fadajov v s\u00falade s GDPR<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-247525-identifier\">\u2026 definova\u0165 V\u0161eobecn\u00e9 obchodn\u00e9 podmienky s inform\u00e1ciami o pr\u00e1ve na odst\u00fapenie, mo\u017enostiach platby a z\u00e1ruke.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-112468-identifier\">#2 Pred\u00e1va\u0165 na Amazone<\/h3><p class=\"theme-wp-block gb-responsive-918666-identifier\">Tak\u017ee ste z\u00edskali produkty za konkurencieschopn\u00fa cenu. \u010co teraz? Uvedomte si, \u017ee ste z\u00e1visl\u00ed od zisku z Buy Box. \u017diadne Buy Box, \u017eiadny obrat. Preto je potrebn\u00e9 urobi\u0165 v\u0161etko pre to, aby ste z\u00edskali Buy Box. To je pri obchodnom tovare \u0165a\u017e\u0161ie ako pri tovare s priv\u00e1tnou zna\u010dkou.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-422697-identifier\">N\u00e1klady na \u00fa\u010det predajcu na Amazone a pod.<\/h4><p class=\"theme-wp-block gb-responsive-125720-identifier\">Sta\u0165 sa predajcom na Amazone sp\u00f4sobuje n\u00e1klady. S ak\u00fdmi invest\u00edciami by ste mali po\u010d\u00edta\u0165, sa ned\u00e1 jednozna\u010dne odpoveda\u0165, preto\u017ee to z\u00e1vis\u00ed od mnoh\u00fdch r\u00f4znych faktorov. Je v\u0161ak ur\u010dite mo\u017en\u00e9 za\u010da\u0165 u\u017e <a href=\"https:\/\/www.sellerlogic.com\/sk\/resources\/repricer-case-study-amz-smartsell\/\">s menej ako 1000 eur<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-570076-identifier\">Existuj\u00fa v\u0161ak niektor\u00e9 fixn\u00e9 poplatky. Tieto zah\u0155\u0148aj\u00fa:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-682189-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-726864-identifier\">Ak pred\u00e1te menej ako 40 kusov za mesiac, m\u00f4\u017eete vyu\u017ei\u0165 bezplatn\u00fd <strong>z\u00e1kladn\u00fd \u00fa\u010det<\/strong>. Amazon v\u0161ak \u00fa\u010dtuje 0,99 \u20ac za ka\u017ed\u00fd predan\u00fd \u010dl\u00e1nok. K tomu sa e\u0161te pripo\u010d\u00edtaj\u00fa predajn\u00e9 poplatky pod\u013ea kateg\u00f3rie produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-121883-identifier\">\u00da\u010det v tarife <strong>\u201eProfesion\u00e1lny\u201c<\/strong> stoj\u00ed 39,00 \u20ac plus DPH. Za to v\u0161ak odpadn\u00fa poplatky za ka\u017ed\u00fd predan\u00fd \u010dl\u00e1nok. Predajn\u00e1 prov\u00edzia sa na\u010falej uplat\u0148uje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-150319-identifier\"><strong>Predajn\u00e1 prov\u00edzia<\/strong> z\u00e1vis\u00ed od kateg\u00f3rie produktu, ale v\u00e4\u010d\u0161inou sa pohybuje medzi siedmimi a 15 percentami z ceny produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819596-identifier\">Kto vyu\u017e\u00edva <strong>FBA<\/strong>, mus\u00ed tento servis samozrejme tie\u017e zaplati\u0165. Poplatky sa v\u00fdrazne l\u00ed\u0161ia v z\u00e1vislosti od rozmerov produktu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-490052-identifier\">Podrobn\u00e9 inform\u00e1cie o v\u0161etk\u00fdch poplatkoch, ktor\u00e9 m\u00f4\u017eete o\u010dak\u00e1va\u0165 pri FBA, n\u00e1jdete tu: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/naklady-na-amazon-fba-vsetky-poplatky-za-rok-2025-na-jednom-mieste\/\">V\u0161etky n\u00e1klady na FBA v preh\u013eade<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-317908-identifier\">Kvalifikova\u0165 sa na Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-413739-identifier\">Aby ste v\u00f4bec mohli z\u00edska\u0165 Buy Box, je potrebn\u00e9 ako predajca splni\u0165 niektor\u00e9 v\u00fdkonnostn\u00e9 krit\u00e9ri\u00e1:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-659015-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-446756-identifier\">Menej ako 14 dn\u00ed dodacej lehoty<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-219911-identifier\">97 % v\u010dasn\u00e9 dodanie<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-709416-identifier\">Miera oneskoren\u00fdch dod\u00e1vok pod 4 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-702490-identifier\">Miera platn\u00fdch sledovac\u00edch \u010d\u00edsiel minim\u00e1lne 95 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-832510-identifier\">Miera zru\u0161en\u00ed ni\u017e\u0161ia ako 2,5 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-257174-identifier\">90 % v\u0161etk\u00fdch z\u00e1kazn\u00edckych ot\u00e1zok odpovedan\u00fdch do 24 hod\u00edn<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-521126-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">Tieto ukazovatele s\u00fa naozaj len minim\u00e1lnym \u0161tandardom<\/a>. Aj ke\u010f sa tieto \u010d\u00edsla dosiahnu, zisk Buy Box e\u0161te z\u010faleka nie je ist\u00fd. Preto sa sna\u017ete dosiahnu\u0165 \u010do najlep\u0161ie v\u00fdkony. \u010c\u00edm lep\u0161ie s\u00fa va\u0161e v\u00fdkony, t\u00fdm pravdepodobnej\u0161ie z\u00edskate Buy Box.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-400579-identifier\">Pon\u00faknu\u0165 kupuj\u00facim Prime<\/h4><div class=\"wp-block-image gb-responsive-456582-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142821\/amazon-handelsware-verkaufen.jpeg\" alt=\"Pred\u00e1va\u0165 obchodn\u00fd tovar na Amazone\" class=\"wp-image-2647\" style=\"width:462px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142821\/amazon-handelsware-verkaufen-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142821\/amazon-handelsware-verkaufen.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-657212-identifier\">Program Prime pon\u00faka z\u00e1kazn\u00edkom Amazonu okrem vlastnej streamingovej platformy aj zaru\u010dene r\u00fdchle doru\u010denie. Ponuky, ktor\u00e9 s\u00fa kvalifikovan\u00e9 pre Prime, s\u00fa ozna\u010den\u00e9 mal\u00fdm logom Prime.<\/p><p class=\"theme-wp-block gb-responsive-45875-identifier\">Amazon dokonca pon\u00faka vlastn\u00fd Prime filter na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania, ktor\u00fd skr\u00fdva v\u0161etky ne-Prime ponuky. Iba z tohto d\u00f4vodu by ste mali usilova\u0165 o Prime, preto\u017ee z\u00e1kazn\u00edci t\u00fato mo\u017enos\u0165 radi vyu\u017e\u00edvaj\u00fa. Tenden\u010dne sa ponuky Prime navy\u0161e \u010dastej\u0161ie objavuj\u00fa v Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-455206-identifier\">Aby ste mohli vyu\u017ei\u0165 Prime, existuj\u00fa pre v\u00e1s dve cesty:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-681155-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-679821-identifier\">Vyu\u017ei\u0165 Amazon FBA<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-717206-identifier\">\u00da\u010das\u0165 na \u201ePrime cez predajcov\u201c<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-880753-identifier\">V posledn\u00fdch nieko\u013ek\u00fdch rokoch Amazon roz\u0161\u00edril program Prime tak, \u017ee predajcovia teraz m\u00f4\u017eu posiela\u0165 tovar z vlastn\u00e9ho skladu. Na to je v\u0161ak potrebn\u00e9 splni\u0165 nieko\u013eko v\u00fdkonnostn\u00fdch krit\u00e9ri\u00ed, ktor\u00e9 s\u00fa n\u00e1ro\u010dn\u00e9. Dobre si preto premyslite, \u010di chcete pred\u00e1va\u0165 svoj obchodn\u00fd tovar prostredn\u00edctvom programu Prime od Amazonu. Kto pr\u00e1ve za\u010d\u00edna na ceste k profesion\u00e1lnemu predajcovi na Amazone, pre toho t\u00e1to mo\u017enos\u0165 pravdepodobne neprich\u00e1dza do \u00favahy z d\u00f4vodu nedostatku vlastn\u00e9ho skladu a logistiky. Podrobnej\u0161ie inform\u00e1cie n\u00e1jdete na ofici\u00e1lnej <a href=\"https:\/\/sell.amazon.de\/programme\/prime-durch-verkaeufer?ref_=asde_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">str\u00e1nke Amazonu<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-976901-identifier\">Amazon FBA<\/h4><p class=\"theme-wp-block gb-responsive-791087-identifier\">Tento akronym znamen\u00e1 \u201eFulfillment by Amazon\u201c. Na trhu s\u00fa ponuky, ktor\u00e9 s\u00fa zasielan\u00e9 prostredn\u00edctvom FBA, rozpoznate\u013en\u00e9 pod\u013ea ozna\u010denia \u201eZasielan\u00e9 spolo\u010dnos\u0165ou Amazon\u201c. Kto vyu\u017e\u00edva FBA, posiela svoj tovar do distribu\u010dn\u00e9ho centra Amazonu. Odtia\u013e s\u00fa polo\u017eky distribuovan\u00e9 a uskladnen\u00e9. Ak si z\u00e1kazn\u00edk k\u00fapi produkt, v\u0161etky procesy prebiehaj\u00fa cez Amazon. Predajca v tejto f\u00e1ze nemus\u00ed robi\u0165 ni\u010d \u010fal\u0161ie. Dokonca aj z\u00e1kazn\u00edcky servis zabezpe\u010duje Amazon.<\/p><p class=\"theme-wp-block gb-responsive-86424-identifier\">T\u00fdmto sp\u00f4sobom predaj v r\u00e1mci programu Amazon FBA pon\u00faka hne\u010f nieko\u013eko v\u00fdhod:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967853-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-249433-identifier\">Najlep\u0161ia v\u00fdkonnos\u0165 predajcu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454022-identifier\">Najlep\u0161ia v\u00fdkonnos\u0165 doru\u010denia<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691415-identifier\">Logo Prime vr\u00e1tane<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-100563-identifier\">nie je potrebn\u00e1 vlastn\u00e1 logistika<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-646954-identifier\">kedyko\u013evek \u0161k\u00e1lovate\u013en\u00e9<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-694731-identifier\">Tu n\u00e1jdete \u010fal\u0161ie inform\u00e1cie o Fulfillment by Amazon: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\">Ako funguje Amazon FBA?<\/a><\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iRGllIHVsdGltYXRpdmUgQW1hem9uIEZCQSBBbmxlaXR1bmc6IFNjaHJpdHQgZsO8ciBTY2hyaXR0IHp1bSBlaWdlbmVuIEJ1c2luZXNzIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9GV2ZiVV9MbEszdz9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-410965-identifier\">Vyu\u017ei\u0165 Repricer<\/h4><p class=\"theme-wp-block gb-responsive-62882-identifier\">Aj ke\u010f nech\u00e1te svoj tovar zasiela\u0165 prostredn\u00edctvom Amazonu a spln\u00edte v\u0161etky krit\u00e9ri\u00e1 pre Buy Box alebo dobr\u00e9 hodnotenie, st\u00e1le zost\u00e1va otvoren\u00fd faktor, ktor\u00fd \u010dasto rozhoduje o \u00faspechu alebo ne\u00faspechu: cena.<\/p><p class=\"theme-wp-block gb-responsive-374879-identifier\">Vy\u0161\u0161ie sme op\u00edsali, ak\u00e9 d\u00f4le\u017eit\u00e9 je kalkulovanie n\u00e1kladov u\u017e pri v\u00fdbere produktu. Ak pozn\u00e1te v\u0161etky svoje n\u00e1klady a vykonali ste sol\u00eddnu kalkul\u00e1ciu, teraz presne viete, v akom cenovom rozmedz\u00ed sa m\u00f4\u017eete ziskovo pohybova\u0165. Teoreticky by ste teraz mali neust\u00e1le sledova\u0165 trhov\u00fa situ\u00e1ciu a neust\u00e1le prisp\u00f4sobova\u0165 svoje ceny meniacim sa cen\u00e1m konkurencie.<\/p><p class=\"theme-wp-block gb-responsive-361127-identifier\">Ru\u010dne je to v\u0161ak takmer nemo\u017en\u00e9. Rad\u0161ej vyu\u017eite Repricer. Niektor\u00e9 funguj\u00fa na z\u00e1klade pravidiel, od ktor\u00fdch by ste sa mali rad\u0161ej dr\u017ea\u0165 \u010falej. Preto\u017ee t\u00fdmto sp\u00f4sobom vytv\u00e1rate rigidn\u00e9 pravidlo \u2013 napr\u00edklad \u201ev\u017edy o p\u00e4\u0165 centov lacnej\u0161ie ako najni\u017e\u0161ia cena konkurencie\u201c \u2013 a sp\u00fa\u0161\u0165ate tak ne\u0161\u0165astn\u00fa spir\u00e1lu poklesu, a\u017e nakoniec pred\u00e1vate pod svojou ziskovou mar\u017eou alebo prehr\u00e1te boj, preto\u017ee nem\u00f4\u017eete pred\u00e1va\u0165 lacnej\u0161ie.<\/p><p class=\"theme-wp-block gb-responsive-667412-identifier\">Dynamick\u00e9 Repricer postupuj\u00fa ove\u013ea inteligentnej\u0161ie a skuto\u010dne prispievaj\u00fa k tomu, aby predajcovia na Amazone mohli prisp\u00f4sobova\u0165 svoje ceny a pred\u00e1va\u0165 s profitom, namiesto toho, aby museli svoj tovar neust\u00e1le pon\u00faka\u0165 lacnej\u0161ie.<\/p><p class=\"theme-wp-block gb-responsive-923732-identifier\">KI-podporovan\u00fd Repricer ako <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer pre Amazon<\/a> pracuje s cie\u013eom dosiahnu\u0165 optim\u00e1lnu cenu v Buy Box. S\u00edce prisp\u00f4sobuje cenu v z\u00e1vislosti od trhov\u00fdch podmienok, aby z\u00edskal Buy Box, ale n\u00e1sledne cenu \u010falej optimalizuje, aby dosiahol \u010do najvy\u0161\u0161iu cenu a t\u00fdm maxim\u00e1lnu mar\u017eu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-796436-identifier\">Marketingov\u00e1 strat\u00e9gia: PPC, bal\u00edky a pod.<\/h4><p class=\"theme-wp-block gb-responsive-219879-identifier\">Zamyslite sa, ako chcete teraz propagova\u0165 svoj produkt. Na reklamy cez <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">Amazon Advertising<\/a> sa sotva budete m\u00f4c\u0165 vzda\u0165. Pr\u00e1ve pri spusten\u00ed nov\u00e9ho produktu s\u00fa Sponsored Product Ads ve\u013emi u\u017eito\u010dn\u00e9. Zamerajte sa v\u0161ak aj na mnoh\u00e9 \u010fal\u0161ie mo\u017enosti, ktor\u00e9 Amazon v s\u00fa\u010dasnosti pon\u00faka.<\/p><p class=\"theme-wp-block gb-responsive-117747-identifier\">Aby ste sa vyhli konkurencii, m\u00f4\u017eete pon\u00faknu\u0165 produktov\u00e9 sady, naz\u00fdvan\u00e9 aj bundly. Tak by napr\u00edklad hern\u00e1 my\u0161 a hern\u00e1 kl\u00e1vesnica mohli tvori\u0165 zmyslupln\u00fd bundle. Ke\u010f\u017ee tieto dva produkty s\u00fa na Amazone vytvoren\u00e9 s rovnak\u00fdm nov\u00fdm EAN, nem\u00e1te priamu konkurenciu o Buy Box, pokia\u013e in\u00ed predajcovia nespoja rovnak\u00fd bundle.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-30313-identifier\">#3 Analyzova\u0165 v\u00fdkon produktu<\/h3><p class=\"theme-wp-block gb-responsive-397097-identifier\">Nie v\u017edy sa d\u00e1 na Amazone obchodn\u00fd tovar pred\u00e1va\u0165 rovnako dobre. V\u00e4\u010d\u0161inou 20 % v\u0161etk\u00fdch produktov generuje 80 % obratu. Niektor\u00e9 produkty sa pred\u00e1vaj\u00fa tak zle, \u017ee negat\u00edvne ovplyv\u0148uj\u00fa va\u0161u ziskovos\u0165. Nie\u010do, \u010do mus\u00edte za ka\u017ed\u00fa cenu zabr\u00e1ni\u0165.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-847689-identifier\">Rozl\u00fa\u010di\u0165 sa s neprofitabiln\u00fdmi produktmi<\/h4><p class=\"theme-wp-block gb-responsive-252229-identifier\">To neznamen\u00e1, \u017ee by ste mali okam\u017eite vytriedi\u0165 v\u0161etky ostatn\u00e9 80 % produktov\u00e9ho portf\u00f3lia, preto\u017ee by ste tak st\u00e1le pri\u0161li o 20 % obratu. Napriek tomu m\u00f4\u017ee z\u00fa\u017eenie sortimentu v\u00fdrazne zv\u00fd\u0161i\u0165 ziskovos\u0165.<\/p><p class=\"theme-wp-block gb-responsive-757095-identifier\">Vykon\u00e1vajte pravideln\u00fa ABC anal\u00fdzu, pri ktorej rozdel\u00edte svoje produkty pod\u013ea v\u00fdkonu do kateg\u00f3ri\u00ed A, B a C. Zamerajte sa najm\u00e4 na C produkty a bu\u010fte k sebe \u00faprimn\u00ed, \u010di \u00fasilie ospravedl\u0148uje v\u00fdnos. Tento proces si e\u0161te viac u\u013eah\u010d\u00edte, ak sa nech\u00e1te podpori\u0165 \u0161pecializovan\u00fdmi slu\u017ebami.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-106700-identifier\">Prija\u0165 pomoc, vyu\u017e\u00edva\u0165 u\u017eito\u010dn\u00e9 n\u00e1stroje<\/h4><p class=\"theme-wp-block gb-responsive-497469-identifier\">Aby ste mohli cenovo konkurova\u0165 v boji o Buy Box alebo dobr\u00e9 hodnotenie, \u010dasto m\u00e1te len n\u00e1kupn\u00fa cenu, ktor\u00fa m\u00f4\u017eete akt\u00edvne ovplyvni\u0165. Preto je tak\u00e9 d\u00f4le\u017eit\u00e9 pozna\u0165 svoju n\u00e1kladov\u00fa \u0161trukt\u00faru u\u017e pred sourcingom. Bohu\u017eia\u013e, mnoh\u00ed predajcovia na Amazone nevedia, ak\u00e9 n\u00e1klady vlastne maj\u00fa, a preto ve\u013emi \u010dasto nedok\u00e1\u017eu pos\u00fadi\u0165, \u010di sa produkt oplat\u00ed, alebo sa dokonca pred\u00e1va so stratou.<\/p><p class=\"theme-wp-block gb-responsive-200118-identifier\">Zamerajte sa preto od za\u010diatku na profesion\u00e1lne slu\u017eby, ktor\u00e9 v\u00e1m pr\u00e1cu extr\u00e9mne u\u013eah\u010dia. Mnoh\u00e9 nie s\u00fa tak\u00e9 drah\u00e9, ako by ste si mohli myslie\u0165, a u\u0161etria v\u00e1m \u010das s manu\u00e1lnou pr\u00e1cou. Z\u00e1rove\u0148 v\u00e1m pom\u00e1haj\u00fa maximalizova\u0165 va\u0161e zisky na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-274803-identifier\">Udr\u017eiava\u0165 preh\u013ead o va\u0161ich pr\u00edjmoch a v\u00fddavkoch je nevyhnutn\u00e9. S <a href=\"https:\/\/www.sellerlogic.com\/sk\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics pre Amazon<\/a> z\u00edskate jednoduch\u00e9 a transparentn\u00e9 rie\u0161enie na vizualiz\u00e1ciu va\u0161ich \u00fadajov a maximaliz\u00e1ciu v\u00e1\u0161ho zisku. V\u010faka intuit\u00edvnemu dashboardu m\u00e1te najd\u00f4le\u017eitej\u0161ie KPI, ako s\u00fa \u00fadaje o zisku a strate, obrat a ROI, na dosah ruky a m\u00f4\u017eete pohodlne sledova\u0165 svoje podnikanie na \u00farovni \u00fa\u010dtu, trhu a produktu. \u00dadaje sa aktualizuj\u00fa takmer v re\u00e1lnom \u010dase, tak\u017ee m\u00f4\u017eete v\u010faka pokro\u010dil\u00e9mu algoritmu priamo reagova\u0165 na zmeny.<\/p><p class=\"theme-wp-block gb-responsive-813057-identifier\">Rozhoduj\u00faca v\u00fdhoda: Na prv\u00fd poh\u013ead spozn\u00e1te, ktor\u00e9 z va\u0161ich produktov s\u00fa skuto\u010dn\u00fdmi zabijakmi zisku, a m\u00f4\u017eete ich eliminova\u0165. Namiesto toho sa zameriate na svoje bestsellery a tak krok za krokom zlep\u0161ujete ziskovos\u0165 svojho podnikania.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-958454-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tObjavte svoj rastov\u00fd potenci\u00e1l\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tPred\u00e1vate so ziskom? Zachovajte svoju ziskovos\u0165 s SELLERLOGIC Business Analytics pre Amazon. Teraz otestujte 14 dn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sk\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tZistite viac\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h4 class=\"theme-wp-block wp-block-heading gb-responsive-823549-identifier\">Skoro rozpozna\u0165 koniec trendov<\/h4><p class=\"theme-wp-block gb-responsive-946210-identifier\">Trendy s\u00fa pre va\u0161e predaje po\u017eehnan\u00edm. Ak sa v\u010das pripoj\u00edte k vlaku, m\u00f4\u017eete na tom zarobi\u0165 dobr\u00e9 peniaze. Probl\u00e9m s trendmi je, \u017ee raz sa skon\u010dia. Objednanie v nespr\u00e1vnom \u010dase m\u00f4\u017ee z trendov\u00e9ho produktu urobi\u0165 absol\u00fatny prepad\u00e1k. Alebo \u010do si mysl\u00edte, ko\u013eko Fidget Spinnerov alebo Bubble Teas sa e\u0161te pred\u00e1?<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-775274-identifier\"><img decoding=\"async\" width=\"844\" height=\"472\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-844x472.png\" alt=\"Na Amazone uspie\u0165: Sta\u0165 sa predajcom alebo obchodn\u00edkom je \u0165a\u017ek\u00e1 pr\u00e1ca.\" class=\"wp-image-55870\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-407x228.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-768x430.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-844x472.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-1536x859.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden.png 1646w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-596688-identifier\">Sledujte preto presne svoje predajn\u00e9 \u010d\u00edsla a rad\u0161ej objednajte menej produktov, ak vid\u00edte znaky, \u017ee je trh nas\u00fdten\u00fd. Pri tom v\u00e1m m\u00f4\u017eu napr\u00edklad pom\u00f4c\u0165 aj Google Trends alebo objem vyh\u013ead\u00e1vania k\u013e\u00fa\u010dov\u00fdch slov vo va\u0161ich <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-zlepsite-svoje-hodnotenie-s-spravnym-nastrojom-na-klucove-slova-amazon\/\">n\u00e1strojoch na k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-659294-identifier\">Z\u00e1ver: Sta\u0165 sa predajcom na Amazone je jednoduch\u00e9?<\/h2><p class=\"theme-wp-block gb-responsive-523536-identifier\">Ako sa d\u00e1 pred\u00e1va\u0165 na Amazone? Na t\u00fato \u010dasto kladen\u00fa ot\u00e1zku sme odpovedali v tomto \u010dl\u00e1nku. Vysok\u00e1 konkurencia m\u00f4\u017ee s\u00edce odradi\u0165, av\u0161ak Amazon pon\u00faka dostatok slu\u017eieb a programov na \u00faspe\u0161n\u00fd predaj na trhu. Na to je potrebn\u00e9 pochopi\u0165 Amazon a splni\u0165 v\u0161etky po\u017eiadavky. Ak k tomu prid\u00e1te aj svoj obchodn\u00fd in\u0161tinkt, stabiln\u00fa kalkul\u00e1ciu n\u00e1kladov a sol\u00eddny v\u00fdber n\u00e1strojov, takmer ni\u010d nestoj\u00ed v ceste \u00faspechu v e-commerce.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-724702-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726048044805\"><strong class=\"schema-faq-question\"><strong>Ak\u00fd sp\u00f4sobom sa m\u00f4\u017eete sta\u0165 predajcom\/obchodn\u00edkom na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pokia\u013e m\u00e1te zaregistrovan\u00e9 podnikanie a sp\u013a\u0148ate v\u0161etky pr\u00e1vne po\u017eiadavky, m\u00f4\u017eete si jednoducho vytvori\u0165 predajn\u00fd \u00fa\u010det na Amazone. Aby ste sa stali obchodn\u00edkom na Amazone, ch\u00fdba u\u017e len produkt. Na to v\u0161ak nemus\u00edte by\u0165 vyn\u00e1lezcom. M\u00f4\u017eete sa sta\u0165 aj predajcom na Amazone bez toho, aby ste uv\u00e1dzali na trh vlastn\u00e9 produkty. Tento model sa naz\u00fdva obchodn\u00fd tovar.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048052130\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko stoj\u00ed obchod na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Otvorenie obchodu na Amazone je bezplatn\u00e9 pre v\u0161etk\u00fdch, ktor\u00ed maj\u00fa predajn\u00fd \u00fa\u010det v tarife \u201eProfesion\u00e1lny\u201c. Tento \u00fa\u010det stoj\u00ed 39 eur mesa\u010dne.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048069028\"><strong class=\"schema-faq-question\"><strong>M\u00f4\u017eete pred\u00e1va\u0165 na Amazone bez podnikania?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00c1no, aj ako s\u00fakromn\u00e1 osoba m\u00f4\u017eete pred\u00e1va\u0165 na trhu Amazon. Z\u00e1kladn\u00fd \u00fa\u010det je bezplatn\u00fd, av\u0161ak Amazon si \u00fa\u010dtuje 0,99 eur za ka\u017ed\u00fd predan\u00fd produkt. Kto chce preda\u0165 viac ako 40 polo\u017eiek mesa\u010dne, potrebuje profesion\u00e1lny predajn\u00fd \u00fa\u010det, ktor\u00fd stoj\u00ed 39 eur mesa\u010dne.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048087494\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko m\u00f4\u017ee predajca na Amazone zarobi\u0165?<\/strong><\/strong> <p class=\"schema-faq-answer\">Mal\u00ed a\u017e stredn\u00ed predajcovia na Amazone m\u00f4\u017eu ro\u010dne zarobi\u0165 len \u0161tvormiestnu alebo p\u00e4\u0165miestnu sumu. Naopak, ve\u013ek\u00ed alebo ve\u013emi ve\u013ek\u00ed predajcovia na trhu zar\u00e1baj\u00fa ur\u010dite nieko\u013eko mili\u00f3nov cez Amazon. V z\u00e1vislosti od sortimentu produktov, obchodn\u00e9ho konceptu, obchodn\u00e9ho talentu a zru\u010dnost\u00ed je prakticky mo\u017en\u00e9 v\u0161etko medzi t\u00fdm.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048100345\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko pe\u0148az\u00ed potrebujete na za\u010datie Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">U\u017e s menej ako 1000 eurami je mo\u017en\u00e9 vybudova\u0165 ziskov\u00fd podnik na Amazone. Av\u0161ak potrebn\u00e9 invest\u00edcie sa l\u00ed\u0161ia v z\u00e1vislosti od v\u00fdchodiskovej situ\u00e1cie, kateg\u00f3rie produktov, tempa rastu at\u010f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048117378\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko stoj\u00ed predaj na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Z\u00e1kladn\u00fd \u00fa\u010det je bezplatn\u00fd, potom sa \u00fa\u010dtuje 0,99 eur za ka\u017ed\u00fd objednan\u00fd produkt. Profesion\u00e1lny \u00fa\u010det predajcu na Amazone stoj\u00ed 39 eur mesa\u010dne. K tomu sa prid\u00e1va aj prov\u00edzia za predaj, ktor\u00e1 sa v\u00e4\u010d\u0161inou pohybuje medzi siedmimi a 15 percentami z ceny produktu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048132144\"><strong class=\"schema-faq-question\"><strong>Pred\u00e1va\u0165 produkty na Amazone \u2013 je to mo\u017en\u00e9 s\u00fakromne?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00c1no, aj s\u00fakromn\u00e9 osoby m\u00f4\u017eu pred\u00e1va\u0165 na Amazone. Av\u0161ak na to je potrebn\u00fd predajn\u00fd \u00fa\u010det a s\u00favisiace poplatky Amazonu. Preto sa v tomto segmente sk\u00f4r etablovali in\u00e9 port\u00e1ly ako Ebay alebo inzer\u00e1ty.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048143711\"><strong class=\"schema-faq-question\"><strong>\u010co potrebujete, aby ste sa stali predajcom na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aby ste sa stali obchodn\u00edkom na Amazone, potrebujete hlbok\u00e9 znalosti o fungovan\u00ed trhu, obchodn\u00fd talent, trochu po\u010diato\u010dn\u00e9ho kapit\u00e1lu a ve\u013ea nad\u0161enia, preto\u017ee online obchod na Amazone je plnohodnotn\u00fd podnik a nemal by sa podce\u0148ova\u0165 z h\u013eadiska n\u00e1mahy.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-318041-identifier has-small-font-size\">Bildnachweise v porad\u00ed obr\u00e1zkov: \u00a9 VLA Studio \u2013 stock.adobe.com \/ \u00a9 Werckmeister \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ Screenshots @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon dominuje v e-commerce v Nemecku. S v\u00fdrazn\u00fdm podielom na trhu okolo 68 % si sotva m\u00f4\u017ee ktor\u00fdko\u013evek online predajca dovoli\u0165 ignorova\u0165 t\u00fato obrovsk\u00fa z\u00e1kazn\u00edcku z\u00e1klad\u0148u. Niet divu, \u017ee ka\u017ed\u00fd rok za\u010d\u00edna nov\u00e1 gener\u00e1cia predajcov na trhu na tejto obchodnej platforme. Av\u0161ak, kto chce by\u0165 \u00faspe\u0161n\u00fdm predajcom na Amazone, mal by sa zamera\u0165 na dobr\u00fa<\/p>\n","protected":false},"author":8,"featured_media":55858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-227910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Become a successful Amazon seller: Tu je n\u00e1vod<\/title>\n<meta name=\"description\" content=\"Toto je sp\u00f4sob, ako za\u010da\u0165 ako predajca na Amazone. 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Av\u0161ak potrebn\u00e9 invest\u00edcie sa l\u00ed\u0161ia v z\u00e1vislosti od v\u00fdchodiskovej situ\u00e1cie, kateg\u00f3rie produktu, rastovej miery at\u010f.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/#faq-question-1726048117378","position":6,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/#faq-question-1726048117378","name":"Ko\u013eko stoj\u00ed predaj na Amazone?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Z\u00e1kladn\u00fd \u00fa\u010det je bezplatn\u00fd, za ka\u017ed\u00e9 objednan\u00e9 produkt sa \u00fa\u010dtuje 0,99 eur. Profesion\u00e1lny \u00fa\u010det predajcu na Amazone stoj\u00ed 39 eur mesa\u010dne. K tomu sa prid\u00e1va aj prov\u00edzia za predaj, ktor\u00e1 sa v\u00e4\u010d\u0161inou pohybuje medzi siedmimi a 15 percentami z ceny produktu.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/#faq-question-1726048132144","position":7,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/#faq-question-1726048132144","name":"Pred\u00e1va\u0165 produkty na Amazone \u2013 je to mo\u017en\u00e9 s\u00fakromne?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u00c1no, aj s\u00fakromn\u00e9 osoby m\u00f4\u017eu pred\u00e1va\u0165 na Amazone. Na to je v\u0161ak potrebn\u00fd predajn\u00fd \u00fa\u010det a s\u00favisiace poplatky Amazonu. Preto sa v tomto segmente sk\u00f4r etablovali in\u00e9 port\u00e1ly, ako s\u00fa Ebay alebo inzer\u00e1ty.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/#faq-question-1726048143711","position":8,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/stante-sa-predajcom-na-amazone-uspesne-predavajte-komercne-tovary-a-sukromne-znacky\/#faq-question-1726048143711","name":"\u010co potrebujete, aby ste sa stali predajcom na Amazone?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aby ste sa stali predajcom na Amazone, potrebujete hlbok\u00e9 znalosti o fungovan\u00ed trhu, obchodn\u00fd talent, trochu po\u010diato\u010dn\u00e9ho kapit\u00e1lu a ve\u013ea nad\u0161enia, preto\u017ee online obchod na Amazone je plnohodnotn\u00e9 podnikanie a nemal by sa podce\u0148ova\u0165 z h\u013eadiska n\u00e1mahy.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2019-10-14T14:22:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=227910"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/55858"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=227910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=227910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=227910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}