{"id":227913,"date":"2020-10-27T14:20:00","date_gmt":"2020-10-27T14:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/10-konecnych-tipov-ako-efektivne-znizit-svoju-mieru-vratenia\/"},"modified":"2020-10-27T14:20:00","modified_gmt":"2020-10-27T14:20:00","slug":"10-konecnych-tipov-ako-efektivne-znizit-svoju-mieru-vratenia","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/10-konecnych-tipov-ako-efektivne-znizit-svoju-mieru-vratenia\/","title":{"rendered":"10 kone\u010dn\u00fdch tipov, ako efekt\u00edvne zn\u00ed\u017ei\u0165 svoju mieru vr\u00e1tenia"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-149373-identifier\">Je to jeden z ve\u013ek\u00fdch probl\u00e9mov v online obchode: pr\u00edval vr\u00e1ten\u00ed. Hodnoty v dvojcifern\u00fdch \u010d\u00edslach nie s\u00fa \u010dasto v\u00fdnimkou, ale sk\u00f4r pravidlom. V kateg\u00f3rii m\u00f3dy dokonca pravidelne prekra\u010duje objem vr\u00e1ten\u00ed hranicu 50%. Pre e-commerce, kde s\u00fa mar\u017ee tradi\u010dne u\u017e aj tak n\u00edzke, je za t\u00fdchto podmienok dos\u0165 ve\u013ekou v\u00fdzvou e\u0161te <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/profitabel-auf-amazon-verkaufen\/\">pred\u00e1va\u0165 ziskovo<\/a>. Preto sa mnoh\u00ed online predajcovia sna\u017eia zn\u00ed\u017ei\u0165 svoju mieru vr\u00e1tenia. <\/p><p class=\"theme-wp-block gb-responsive-420351-identifier\">To plat\u00ed aj pre predajcov, ktor\u00ed predov\u0161etk\u00fdm obchoduj\u00fa cez trhy ako Amazon. Tam je probl\u00e9m e\u0161te o nie\u010do z\u00e1va\u017enej\u0161\u00ed, preto\u017ee \u0161trukt\u00fara tohto prepravn\u00e9ho giganta u\u013eah\u010duje z\u00e1kazn\u00edkovi vr\u00e1ti\u0165 polo\u017eky. Navy\u0161e maj\u00fa predajcovia na Amazone ove\u013ea menej mo\u017enost\u00ed, ako v\u00fdrazne zn\u00ed\u017ei\u0165 svoje vr\u00e1tenia.<\/p><p class=\"theme-wp-block gb-responsive-740061-identifier\">\u010co teda robi\u0165? Zuby si zastr\u010di\u0165 do kysl\u00e9ho jablka, prehltn\u00fa\u0165 hork\u00fa pilulku a akceptova\u0165 situ\u00e1ciu? Napokon s t\u00fdm bojuj\u00fa v\u0161etci predajcovia rovnako, tak\u017ee sa to z h\u013eadiska konkurencie vyrovn\u00e1va? Mohli by ste to urobi\u0165 \u2013 ale probl\u00e9m to nevyrie\u0161i. U\u017e len kv\u00f4li \u017eivotn\u00e9mu prostrediu by sa mali predajcovia sna\u017ei\u0165 zn\u00ed\u017ei\u0165 svoju mieru vr\u00e1tenia. Pekn\u00fd ved\u013eaj\u0161\u00ed efekt: Kto pracuje na svojej miere vr\u00e1tenia, zlep\u0161uje celkovo kvalitu svojej ponuky a m\u00f4\u017ee tak d\u00fafa\u0165 v viac predajov. Uk\u00e1\u017eeme v\u00e1m, \u010do m\u00f4\u017eete urobi\u0165.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-231028-identifier\">10 tipov na menej vr\u00e1ten\u00ed<\/h2><p class=\"theme-wp-block gb-responsive-248416-identifier\">Predajcovia na Amazone to pri t\u00e9me vr\u00e1ten\u00ed nemaj\u00fa jednoduch\u00e9. Na jednej strane nemaj\u00fa mo\u017enosti, ktor\u00e9 m\u00e1 klasick\u00fd prev\u00e1dzkovate\u013e online obchodu \u2013 tipy ako \u201eZistite d\u00f4vod vr\u00e1tenia a pou\u010dte sa z toho\u201c alebo \u201eZaveste poplatky za vr\u00e1tenie\u201c jednoducho nie s\u00fa realizovate\u013en\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-751551-identifier\">Na druhej strane je Amazon predov\u0161etk\u00fdm zainteresovan\u00fd na dokonalej z\u00e1kazn\u00edckej ceste a u\u013eah\u010duje z\u00e1kazn\u00edkom z\u00edska\u0165 \u0161t\u00edtok na vr\u00e1tenie. Preto\u017ee ak je z\u00e1kazn\u00edk vo v\u0161eobecnosti spokojn\u00fd, zvy\u0161uje sa pravdepodobnos\u0165, \u017ee aj \u010fal\u0161\u00ed n\u00e1kup uskuto\u010dn\u00ed cez online platformu. S touto filozofiou dosahuje Amazon napriek mnoh\u00fdm vr\u00e1teniam ka\u017ed\u00fd rok miliardy v tr\u017eb\u00e1ch. Aj ke\u010f sa objavili f\u00e1my, \u017ee spolo\u010dnos\u0165 <a href=\"https:\/\/www.heise.de\/newsticker\/meldung\/Amazon-geht-mit-Kontensperrungen-gegen-hohe-Retourenquoten-vor-1927899.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blokuje \u00fa\u010dty obzvl\u00e1\u0161\u0165 vracaj\u00facich online nakupuj\u00facich<\/a>, dost\u00e1va svojich predajcov na trhu do nepr\u00edjemnej situ\u00e1cie s v\u0161eobecnou politikou vr\u00e1tenia. Preto\u017ee miera vr\u00e1tenia zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu pri pride\u013eovan\u00ed <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/infografika-tychto-13-krokov-vedie-k-zisku-z-amazonu-buy-box\/\">Buy Box<\/a>. Pripravili sme pre v\u00e1s desa\u0165 tipov, ako m\u00f4\u017eete svoju mieru vr\u00e1tenia predsa len zn\u00ed\u017ei\u0165!<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-675906-identifier\">#1: \u010c\u00edm r\u00fdchlej\u0161ia je doprava, t\u00fdm ni\u017e\u0161ia je miera vr\u00e1tenia<\/h3><p class=\"theme-wp-block gb-responsive-215075-identifier\">Be\u017en\u00fd online nakupuj\u00faci je netrpezliv\u00e1 a premenliv\u00e1 bytos\u0165. Uprednost\u0148uje n\u00e1kup neskoro ve\u010der z pohovky a najrad\u0161ej by chcel, aby bola jeho objedn\u00e1vka doru\u010den\u00e1 u\u017e na druh\u00fd de\u0148. Ak sa tak nestane, nad\u0161enie zvy\u010dajne r\u00fdchlo opadne. \u010c\u00edm viac \u010dasu uplynie medzi zadan\u00edm objedn\u00e1vky a prijat\u00edm bal\u00edka, t\u00fdm vy\u0161\u0161ia je zvy\u010dajne pravdepodobnos\u0165, \u017ee z\u00e1kazn\u00edci tovar vr\u00e1tia.<\/p><p class=\"theme-wp-block gb-responsive-116718-identifier\">Na zn\u00ed\u017eenie miery vr\u00e1tenia je preto optimaliz\u00e1cia plnenia a dopravy nevyhnutn\u00e1. Je jasn\u00e9, \u017ee nie ka\u017ed\u00fd m\u00f4\u017ee pon\u00faknu\u0165 doru\u010denie v ten ist\u00fd de\u0148 \u2013 ale predsa by predajcovia, ktor\u00ed si plnenie zabezpe\u010duj\u00fa sami, mali d\u00f4kladne presk\u00fama\u0165 svoje procesy. Kde sa to zasek\u00e1va a \u010do m\u00f4\u017eem s t\u00fdm urobi\u0165? M\u00f4\u017eem optimalizova\u0165 svoj softv\u00e9r a vytv\u00e1ra\u0165 automatick\u00e9 bal\u00edkov\u00e9 zoznamy? Potrebujem viac person\u00e1lu? To v\u0161etko s\u00fa ot\u00e1zky, ktor\u00e9 m\u00f4\u017eu vies\u0165 k r\u00fdchlej\u0161iemu prebiehaniu dopravy a k tomu, \u017ee z\u00e1kazn\u00edk dostane svoj tovar sk\u00f4r.<\/p><p class=\"theme-wp-block gb-responsive-356777-identifier\">Okrem toho existuje aj mo\u017enos\u0165 vyu\u017ei\u0165 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\">Fulfillment by Amazon (FBA)<\/a>. T\u00e1to slu\u017eba zah\u0155\u0148a skladovanie tovaru v distribu\u010dn\u00fdch centr\u00e1ch tohto e-commerce giganta, zostavovanie objedn\u00e1vok, dopravu a z\u00e1kazn\u00edcky servis vr\u00e1tane spr\u00e1vy vr\u00e1ten\u00ed. Hoci sa tak priamo ned\u00e1 zn\u00ed\u017ei\u0165 miera vr\u00e1tenia, FBA m\u00e1 mnoho v\u00fdhod, ktor\u00e9 m\u00f4\u017eu vykompenzova\u0165 pr\u00edli\u0161 vysok\u00fa mieru: <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-512821-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342440-identifier\">Doprava je zaru\u010dene r\u00fdchla a vybaven\u00e1 sledovan\u00edm z\u00e1sielky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936002-identifier\">V\u010faka FBA m\u00f4\u017ee predajca u\u0161etri\u0165 na n\u00e1kladnej logistike, po\u010dn\u00fac skladov\u00fdmi priestormi a\u017e po zamestnancov a spr\u00e1vu vr\u00e1ten\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-389997-identifier\">Z\u00e1rove\u0148 s\u00fa n\u00e1klady jasne vypo\u010d\u00edtate\u013en\u00e9, zatia\u013e \u010do predajcovia s vlastn\u00fdm plnen\u00edm musia ma\u0165 skladov\u00e9 priestory a person\u00e1l \u2013 \u010di u\u017e s\u00fa potrebn\u00e9 alebo nie.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595469-identifier\">FBA produkty automaticky z\u00edskavaj\u00fa \u017eiadan\u00e9 Prime logo, vr\u00e1tane r\u00fdchlej dopravy.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-54396-identifier\">FBA predajcovia sa u\u017e takmer nemusia ob\u00e1va\u0165 o svoj v\u00fdkon predajcu, preto\u017ee <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">najd\u00f4le\u017eitej\u0161ie metriky<\/a> s\u00fa automaticky na \u0161pi\u010dkovej \u00farovni. To plat\u00ed aj pre tak d\u00f4le\u017eit\u00fa mieru nespokojnosti s vr\u00e1teniami.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78572-identifier\">#2: \u010c\u00edm lep\u0161\u00ed je popis produktu, t\u00fdm ni\u017e\u0161ia je miera vr\u00e1tenia<\/h3><p class=\"theme-wp-block gb-responsive-307409-identifier\">Tento aspekt je ve\u013emi d\u00f4le\u017eit\u00fd na trval\u00e9 zn\u00ed\u017eenie miery vr\u00e1tenia. Na rozdiel od kamenn\u00e9ho obchodu nem\u00f4\u017eu online nakupuj\u00faci pred n\u00e1kupom podrobne presk\u00fama\u0165, dotkn\u00fa\u0165 sa alebo vysk\u00fa\u0161a\u0165 polo\u017eku. Z\u00e1rove\u0148 maj\u00fa vzh\u013ead, hmat a funk\u010dnos\u0165 rozhoduj\u00faci vplyv na rozhodovanie o n\u00e1kupe. Tento nedostatok m\u00f4\u017eu online predajcovia len \u010diasto\u010dne vykompenzova\u0165. O to d\u00f4le\u017eitej\u0161ie je, aby sa tu vyu\u017eili v\u0161etky mo\u017enosti.<\/p><p class=\"theme-wp-block gb-responsive-416555-identifier\">Pre predajcov na Amazone to znamen\u00e1 najm\u00e4 prisp\u00f4sobi\u0165 str\u00e1nku s detailmi produktu. Ni\u010d nie je fat\u00e1lnej\u0161ie pre mieru vr\u00e1tenia ako zl\u00e1, m\u00e1lo v\u00fdsti\u017en\u00e1 produktov\u00e1 popis. Namiesto toho by malo by\u0165 z\u00e1kazn\u00edkovi \u010do najjasnej\u0161ie, \u010do ho \u010dak\u00e1. O ak\u00fd produkt ide? Na \u010do sa tento produkt pou\u017e\u00edva? Ak\u00e9 \u0161peci\u00e1lne funkcie a vlastnosti pon\u00faka? \u010c\u00edm jasnej\u0161ie s\u00fa tieto body pre kupuj\u00faceho, t\u00fdm informovanej\u0161ie m\u00f4\u017ee urobi\u0165 rozhodnutie o n\u00e1kupe a t\u00fdm ni\u017e\u0161ia je pravdepodobnos\u0165, \u017ee tovar vr\u00e1ti.<\/p><p class=\"theme-wp-block gb-responsive-754065-identifier\">Na Amazone maj\u00fa predajcovia, ktor\u00ed spravuj\u00fa zoznam, v\u0161ak e\u0161te jednu mo\u017enos\u0165, ako zn\u00ed\u017ei\u0165 svoju mieru vr\u00e1tenia. Prostredn\u00edctvom takzvan\u00e9ho A+ obsahu je mo\u017en\u00e9 roz\u0161\u00edri\u0165 popis produktu o 5 000 \u010fal\u0161\u00edch znakov. Okrem toho je mo\u017en\u00e9 integrova\u0165 aj obr\u00e1zky alebo tabu\u013eky. A+ obsah je preto obzvl\u00e1\u0161\u0165 vhodn\u00fd na prezent\u00e1ciu produktov, ktor\u00e9 potrebuj\u00fa vysvetlenie, na zobrazenie jedine\u010dn\u00fdch predajn\u00fdch bodov alebo na vysvetlenie d\u00f4le\u017eit\u00fdch detailov produktu.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-left desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-154398-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-128506-identifier has-medium-font-size\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Podrobn\u00fd \u010dl\u00e1nok o t\u00fdchto dodato\u010dn\u00fdch obsahoch n\u00e1jdete tu: <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Amazon A+ Content \u2013 Bezplatn\u00fd sp\u00f4sob k vysokej konverznej miere?<\/a><\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-36570-identifier\">#3: Aj produktov\u00e9 obr\u00e1zky m\u00f4\u017eu zn\u00ed\u017ei\u0165 po\u010det vr\u00e1ten\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-215328-identifier\">Rovnako rozhoduj\u00face ako popis s\u00fa obr\u00e1zky produktu. Okrem kvality, ktor\u00e1 by mala by\u0165 \u010do najvy\u0161\u0161ia, zohr\u00e1va \u010fal\u0161ie aspekty \u00falohu pri zni\u017eovan\u00ed miery vr\u00e1tenia:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-202061-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351064-identifier\">Ve\u013ek\u00e9\u00a0<strong>mno\u017estvo<\/strong>: Iba jeden obr\u00e1zok produktu nikdy nem\u00f4\u017ee by\u0165 dos\u0165. Viacero obr\u00e1zkov z r\u00f4znych perspekt\u00edv je nevyhnutn\u00fdch na to, aby z\u00e1kazn\u00edkovi poskytli realistick\u00fd dojem z \u010dl\u00e1nku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582707-identifier\"><strong>Detailn\u00e9 sn\u00edmky<\/strong>: Tieto v podstate nahr\u00e1dzaj\u00fa haptick\u00fd z\u00e1\u017eitok, ktor\u00fd m\u00f4\u017ee z\u00e1kazn\u00edk za\u017ei\u0165 v kamennom obchode. Aj \u0161peci\u00e1lne detaily sa tak daj\u00fa zobrazi\u0165.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569417-identifier\">Vysok\u00e9\u00a0<strong>rozl\u00ed\u0161enie<\/strong>: Obr\u00e1zky by mali aj pri pou\u017eit\u00ed funkcie pribl\u00ed\u017eenia st\u00e1le vyzera\u0165 ostro.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407271-identifier\"><strong>Modely<\/strong>: Nielen pri odevn\u00fdch kusoch, ale aj pri v\u0161etk\u00fdch ostatn\u00fdch produktoch, ktor\u00e9 sa nosia bl\u00edzko tela (napr. batohy, hodinky at\u010f.), by mal by\u0165 produkt navy\u0161e zobrazen\u00fd na modeli.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-779422-identifier\">V\u0161etky tieto aspekty zabezpe\u010duj\u00fa, \u017ee z\u00e1kazn\u00edk z\u00edska \u201epocit\u201c pre produkt. \u010c\u00edm realistickej\u0161\u00ed je dojem, ktor\u00fd vznik\u00e1, t\u00fdm men\u0161ia je pravdepodobnos\u0165, \u017ee bude z\u00e1kazn\u00edk pri rozba\u013eovan\u00ed tovaru sklaman\u00fd<\/p>\t\n\t<div  class=\"theme-wp-block theme-block-media-text alignwide desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row desktop-mediaPosition-left xl-mediaPosition-left lg-mediaPosition-left md-mediaPosition-left sm-mediaPosition-left gb-responsive-127825-identifier md-blockDirection-column sm-blockDirection-column has-background gb-columns-style-default\">\n\t\t<figure class=\"wp-block-theme-media-text__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1410\" height=\"927\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png\" class=\"attachment- size-\" alt=\"amazon-business-analytics-tool-large.png\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-104x68.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-208x137.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-1200x789.png 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png 1410w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<div class=\"wp-block-theme-media-text__content\">\n\t\t\t<h3 class=\"theme-wp-block wp-block-heading gb-responsive-650725-identifier\">Pred\u00e1vate ziskovo?<\/h3><p class=\"theme-wp-block gb-responsive-308743-identifier\">Sledujte v\u00fdvoj zisku va\u0161ich produktov pomocou SELLERLOGIC Business Analytics a prij\u00edmajte v\u010das rozhodnutia zalo\u017een\u00e9 na d\u00e1tach, aby ste vyu\u017eili potenci\u00e1l v\u00e1\u0161ho Amazon podnikania.<\/p><p class=\"theme-wp-block gb-responsive-74174-identifier\" style=\"line-height:1.5\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/business-analytics-tool-amazon\/\">Objavte teraz!<\/a><\/p>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-786793-identifier\">#4: Predajcovia na trhu by mali vyu\u017ei\u0165 d\u00e1ta, ktor\u00e9 maj\u00fa<\/h3><p class=\"theme-wp-block gb-responsive-692353-identifier\">Samozrejme, \u017ee najm\u00e4 FBA predajcovia nemaj\u00fa rovnak\u00e9 mo\u017enosti na zber d\u00e1t ako t\u00ed, ktor\u00ed maj\u00fa vlastn\u00fd internetov\u00fd obchod. Ale aj predajcom na Amazone s\u00fa k dispoz\u00edcii inform\u00e1cie, ktor\u00e9 m\u00f4\u017eu vyu\u017ei\u0165 na zn\u00ed\u017eenie svojej miery vr\u00e1tenia. Osobitne je potrebn\u00e9 spomen\u00fa\u0165 z\u00e1kazn\u00edcke recenzie. Predov\u0161etk\u00fdm by sa predajcovia mali pozrie\u0165 na negat\u00edvne hodnotenia. Hromadia sa ur\u010dit\u00e9 s\u0165a\u017enosti? Potom je to ur\u010dite aj n\u00e1znak, pre\u010do niektor\u00fd z\u00e1kazn\u00edk vracia svoju objedn\u00e1vku.<\/p><p class=\"theme-wp-block gb-responsive-799732-identifier\">Okrem toho sa Amazon pri vr\u00e1ten\u00ed v\u017edy p\u00fdta aj na d\u00f4vod. Ak z\u00e1kazn\u00edk uvedie \u201eNep\u00e1\u010di sa mi\u201c, m\u00f4\u017ee to by\u0165 n\u00e1znak nedostato\u010dn\u00fdch produktov\u00fdch fotografi\u00ed. Mnoh\u00e9 \u201eNesed\u00ed\u201c sk\u00f4r nazna\u010duj\u00fa, \u017ee by st\u00e1lo za to integrova\u0165 tabu\u013eku ve\u013ekost\u00ed do popisu produktu.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-412837-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg\" alt=\"Zn\u00ed\u017eenie miery vr\u00e1tenia pomocou robustn\u00fdch obalov\" class=\"wp-image-52888\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-836176-identifier\">#5: Robustn\u00e9 obaly zni\u017euj\u00fa po\u0161kodenia po\u010das prepravy<\/h3><p class=\"theme-wp-block gb-responsive-630613-identifier\">Balenie je mnoh\u00fdmi predajcami podce\u0148ovan\u00e9, pritom je pre z\u00e1kazn\u00edcky z\u00e1\u017eitok ve\u013emi d\u00f4le\u017eit\u00e9. Poskytuje prv\u00fd dojem, ktor\u00fd m\u00f4\u017ee by\u0165 rozhoduj\u00faci. Spr\u00e1vne balenie v\u0161ak rob\u00ed e\u0161te viac: chr\u00e1ni \u010dl\u00e1nok. Po\u0161koden\u00fd tovar sa ve\u013emi pravdepodobne vr\u00e1ti. Aby sa zn\u00ed\u017eila miera vr\u00e1tenia alebo aby sa v\u00f4bec neza\u010dala zvy\u0161ova\u0165, je preto d\u00f4le\u017eit\u00e9 zvoli\u0165 robustn\u00e9 balenie.<\/p><p class=\"theme-wp-block gb-responsive-735603-identifier\">To sa d\u00e1 prenies\u0165 aj na samotn\u00fd bal\u00edk. Presne prisp\u00f4soben\u00e9 kart\u00f3ny s\u00fa menej n\u00e1chyln\u00e9 na prelia\u010diny a vplyvy, trochu drevenej vlny navy\u0161e zni\u017euje riziko po\u0161kodenia po\u010das prepravn\u00e9ho procesu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-14350-identifier\">#6: Dobr\u00fd z\u00e1kazn\u00edcky servis rie\u0161i probl\u00e9my a podporuje lojalitu z\u00e1kazn\u00edkov<\/h3><p class=\"theme-wp-block gb-responsive-688081-identifier\">Na vybudovanie dobrej z\u00e1kazn\u00edckej lojalitiy a zv\u00fd\u0161enie pravdepodobnosti n\u00e1kupu je rozhoduj\u00faci pr\u00edstupn\u00fd a kompetentn\u00fd z\u00e1kazn\u00edcky servis. Preto je rozumn\u00e9 pon\u00faknu\u0165 r\u00f4zne mo\u017enosti na r\u00fdchly kontakt, aby sa objasnili ot\u00e1zky a vr\u00e1tenia sa bez probl\u00e9mov vybavili. Napr\u00edklad by mohla by\u0165 k dispoz\u00edcii okrem v\u0161eobecnej hor\u00facej linky aj chatbot vo va\u0161om internetovom obchode (pr\u00edjemn\u00fd ved\u013eaj\u0161\u00ed efekt: tento dodato\u010dne u\u013eah\u010duje v\u00e1\u0161 z\u00e1kazn\u00edcky servis).<\/p><p class=\"theme-wp-block gb-responsive-566604-identifier\">Okrem toho by mal by\u0165 z\u00e1kazn\u00edcky servis \u013eahko dostupn\u00fd, preto\u017ee potenci\u00e1lni z\u00e1kazn\u00edci maj\u00fa \u010dasto ot\u00e1zky u\u017e pred n\u00e1kupom. Reakcia v\u00e1\u0161ho t\u00edmu v tak\u00fdchto situ\u00e1ci\u00e1ch m\u00f4\u017ee rozhodn\u00fa\u0165 o tom, \u010di z\u00e1kazn\u00edk zostane alebo od\u00edde. Zru\u010dne zvl\u00e1dnutie z\u00e1kazn\u00edckych po\u017eiadaviek, ako napr\u00edklad odpor\u00fa\u010danie podobn\u00fdch produktov, ktor\u00e9 m\u00f4\u017eu lep\u0161ie vyhovova\u0165 prianiam z\u00e1kazn\u00edka, ukazuje nielen anga\u017eovanos\u0165, ale vedie aj k spokojnej\u0161\u00edm z\u00e1kazn\u00edkom a vy\u0161\u0161\u00edm tr\u017eb\u00e1m.<\/p><p class=\"theme-wp-block gb-responsive-137899-identifier\">Ako predajca na Amazone m\u00f4\u017eete svoj z\u00e1kazn\u00edcky servis \u00faplne outsourcova\u0165 pomocou Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-536621-identifier\">Stru\u010dne povedan\u00e9, pozit\u00edvny a proakt\u00edvny pr\u00edstup v z\u00e1kazn\u00edckom servise prispieva k zn\u00ed\u017eeniu miery vr\u00e1tenia v neskor\u0161\u00edch f\u00e1zach z\u00e1kazn\u00edckej cesty a zlep\u0161uje celkov\u00fd z\u00e1\u017eitok pre z\u00e1kazn\u00edka. Tu <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/zavadzanie-a-zakaznicky-servis-tim-csm-v-sellerlogic\/\">je pr\u00edklad t\u00edmu<\/a>, ktor\u00fd tieto prvky \u017eije ka\u017ed\u00fd de\u0148.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132580-identifier\">#7 Vytv\u00e1ranie n\u00e1kupn\u00fdch stimulov<\/h3><p class=\"theme-wp-block gb-responsive-32583-identifier\">Odmeny a bonusy m\u00f4\u017eu prispie\u0165 k zn\u00ed\u017eeniu miery vr\u00e1tenia, ak s\u00fa strategicky vyu\u017e\u00edvan\u00e9. Tu existuje nieko\u013eko mo\u017enost\u00ed pre internetov\u00fdch predajcov:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-478359-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717435-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Stimul\u00e1cie pre ponechan\u00e9 polo\u017eky:<\/strong> Niektor\u00ed internetov\u00ed predajcovia pon\u00fakaj\u00fa odmeny alebo z\u013eavy pre z\u00e1kazn\u00edkov, ktor\u00ed si svoje polo\u017eky ponechaj\u00fa, namiesto ich vr\u00e1tenia. To m\u00f4\u017ee napr\u00edklad prebieha\u0165 prostredn\u00edctvom ude\u013eovania vernostn\u00fdch bodov alebo poukazu na bud\u00face n\u00e1kupy.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-156829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-239193-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Transparentn\u00e1 politika vr\u00e1tenia:<\/strong> Jasnou komunik\u00e1ciou podmienok vr\u00e1tenia a poskytnut\u00edm jednoduch\u00fdch postupov na vr\u00e1tenie m\u00f4\u017eu by\u0165 z\u00e1kazn\u00edci povzbuden\u00ed, aby si svoje polo\u017eky ponechali, namiesto ich vr\u00e1tenia. Ak z\u00e1kazn\u00edci vedia, \u017ee m\u00f4\u017eu tovar v pr\u00edpade potreby jednoducho vr\u00e1ti\u0165, m\u00f4\u017eu by\u0165 menej naklonen\u00ed to skuto\u010dne urobi\u0165.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-786767-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-603804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Personalizovan\u00e9 ponuky:<\/strong> Anal\u00fdzou n\u00e1kupn\u00e9ho spr\u00e1vania a vzorcov vr\u00e1tenia m\u00f4\u017eu internetov\u00ed predajcovia vytv\u00e1ra\u0165 personalizovan\u00e9 ponuky, ktor\u00e9 s\u00fa prisp\u00f4soben\u00e9 potreb\u00e1m a preferenci\u00e1m svojich z\u00e1kazn\u00edkov. To m\u00f4\u017ee prispie\u0165 k tomu, \u017ee bud\u00fa z\u00e1kazn\u00edci spokojnej\u0161\u00ed so svojimi n\u00e1kupmi a menej polo\u017eiek vr\u00e1tia.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419488-identifier\">#8 Kto sa u\u010d\u00ed z recenzi\u00ed z\u00e1kazn\u00edkov, pred\u00e1va lep\u0161ie<\/h3><p class=\"theme-wp-block gb-responsive-968276-identifier\">Na zn\u00ed\u017eenie miery vr\u00e1tenia v e-commerce je rozhoduj\u00face pochopi\u0165 d\u00f4vody pre vr\u00e1tenie produktov. Efekt\u00edvnou met\u00f3dou na to je p\u00fdta\u0165 sa z\u00e1kazn\u00edkov po\u010das vr\u00e1tenia na d\u00f4vod vr\u00e1tenia. Okrem toho m\u00f4\u017ee nastavenie hodnotiacej sekcie na str\u00e1nkach produktov poskytn\u00fa\u0165 cenn\u00fa sp\u00e4tn\u00fa v\u00e4zbu pre v\u00e1s. Z\u00e1kazn\u00edcke recenzie s\u00fa nielen d\u00f4veryhodn\u00fdm zdrojom inform\u00e1ci\u00ed, ale m\u00f4\u017eu tie\u017e objasni\u0165 ne\u010dakan\u00e9 ot\u00e1zky a posilni\u0165 d\u00f4veru potenci\u00e1lnych kupuj\u00facich. Osobitne <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-konecnych-tipov-ako-ziskat-viac-recenzii-na-amazone\/\">na platform\u00e1ch ako Amazon zohr\u00e1vaj\u00fa z\u00e1kazn\u00edcke recenzie<\/a> rozhoduj\u00facu \u00falohu.<\/p><p class=\"theme-wp-block gb-responsive-459360-identifier\">Okrem \u201evzdel\u00e1vacieho charakteru\u201c z\u00e1kazn\u00edckych recenzi\u00ed sa ned\u00e1 dostato\u010dne zd\u00f4razni\u0165, pre\u010do z\u00e1kazn\u00edcke recenzie zohr\u00e1vaj\u00fa v e-commerce centr\u00e1lnu \u00falohu ako soci\u00e1lny d\u00f4kaz. Zni\u017euj\u00fa neistotu potenci\u00e1lnych kupuj\u00facich t\u00fdm, \u017ee poskytuj\u00fa poh\u013eady na sk\u00fasenosti in\u00fdch. Okrem toho maj\u00fa \u013eudia tendenciu identifikova\u0165 sa s in\u00fdmi z\u00e1kazn\u00edkmi a nasledova\u0165 ich \u010diny. Z\u00e1kazn\u00edcke recenzie s\u00fa pova\u017eovan\u00e9 za odborn\u00e9 znalosti, preto\u017ee poskytuj\u00fa poh\u013ead na kvalitu produktu z perspekt\u00edvy in\u00fdch z\u00e1kazn\u00edkov, \u010do zvy\u0161uje ich d\u00f4veryhodnos\u0165.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-20299-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg\" alt=\"Miera vr\u00e1tenia sa d\u00e1 zn\u00ed\u017ei\u0165 pomocou roz\u0161\u00edrenej reality\" class=\"wp-image-52885\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-405236-identifier\">#9 Zn\u00ed\u017eenie vr\u00e1tenia pomocou roz\u0161\u00edrenej reality<\/h3><p class=\"theme-wp-block gb-responsive-503229-identifier\">Integr\u00e1cia virtu\u00e1lnych n\u00e1strojov na vysk\u00fa\u0161anie sa uk\u00e1zala ako mimoriadne efekt\u00edvna pre e-commerce predajcov, aby podporila z\u00e1kazn\u00edkov pri rozhodovan\u00ed o n\u00e1kupe. V\u010faka t\u00fdmto n\u00e1strojom si z\u00e1kazn\u00edci m\u00f4\u017eu teraz virtu\u00e1lne vysk\u00fa\u0161a\u0165 oble\u010denie alebo kozmetiku, alebo umiestni\u0165 polo\u017eky do svojho prostredia, aby zistili, ako dan\u00fd \u010dl\u00e1nok vyzer\u00e1. Posledn\u00e9 je obzvl\u00e1\u0161\u0165 v\u00fdhodn\u00e9 pri n\u00e1bytku, preto\u017ee n\u00e1klady na vr\u00e1tenie s\u00fa zn\u00e1me ako vy\u0161\u0161ie ako napr\u00edklad pri oble\u010den\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-350666-identifier\">Vyu\u017eitie AR m\u00e1 e\u0161te jeden pozit\u00edvny ved\u013eaj\u0161\u00ed efekt: Poskytovan\u00edm tak\u00fdchto inovat\u00edvnych technol\u00f3gi\u00ed ako slu\u017ebu v e-commerce predajcovia nielen podporuj\u00fa spokojnos\u0165 z\u00e1kazn\u00edkov, ale aj udr\u017eate\u013enos\u0165. Po\u010diato\u010dn\u00e1 invest\u00edcia do tejto technol\u00f3gie sa dlhodobo vyplat\u00ed, preto\u017ee sa zni\u017euje po\u010det nespr\u00e1vnych objedn\u00e1vok, \u010do vedie k men\u0161iemu po\u010dtu vr\u00e1ten\u00ed, ni\u017e\u0161ej potrebe balenia a ni\u017e\u0161ej spotrebe CO2. V\u010faka roz\u0161\u00edrenej realite m\u00f4\u017eu prev\u00e1dzkovatelia obchodov svojim z\u00e1kazn\u00edkom pon\u00faknu\u0165 bezprobl\u00e9mov\u00fd n\u00e1kupn\u00fd proces a rozl\u00fa\u010di\u0165 sa s pr\u00edli\u0161 mnoh\u00fdmi vr\u00e1teniami.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98934-identifier\">#10 Zn\u00ed\u017eenie miery vr\u00e1tenia pomocou \u201eMobile First\u201c<\/h3><p class=\"theme-wp-block gb-responsive-287962-identifier\">Zvy\u0161uj\u00face sa vyu\u017e\u00edvanie mobiln\u00fdch zariaden\u00ed na n\u00e1kup viedlo k tomu, \u017ee mnoh\u00ed \u013eudia uprednost\u0148uj\u00fa nakupovanie cez svoje telef\u00f3ny. Tento v\u00fdvoj je pre internetov\u00fdch predajcov v z\u00e1sade pozit\u00edvny, preto\u017ee mo\u017enos\u0165 nakupova\u0165 odkia\u013eko\u013evek podnecuje \u013eud\u00ed k tomu, aby nakupovali viac. To vedie k vy\u0161\u0161\u00edm tr\u017eb\u00e1m pre predajcov. Samozrejme, existuj\u00fa aj niektor\u00e9 nev\u00fdhody \u2013 napr\u00edklad zv\u00fd\u0161en\u00e9 miery vr\u00e1tenia.<\/p><p class=\"theme-wp-block gb-responsive-499378-identifier\">Nedostato\u010dn\u00e1 optimaliz\u00e1cia online obchodu pre mobiln\u00e9 zariadenia m\u00f4\u017ee napr\u00edklad vies\u0165 k vy\u0161\u0161ej miere vr\u00e1tenia, preto\u017ee zl\u00e1 \u0161trukt\u00fara str\u00e1nok na mobilnej verzii m\u00f4\u017ee mo\u017eno odstr\u00e1ni\u0165 d\u00f4le\u017eit\u00e9 inform\u00e1cie alebo nespr\u00e1vne zobrazi\u0165 produkt. Aby sa predi\u0161lo tomuto probl\u00e9mu, mali by sa online predajcovia p\u00fdta\u0165 nasleduj\u00face ot\u00e1zky:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-574273-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-93611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">S\u00fa inform\u00e1cie o produktoch a ve\u013ekostiach na mobile rovnako \u013eahko pr\u00edstupn\u00e9 ako v desktopovej verzii online obchodu?<\/li><li class=\"theme-wp-block gb-responsive-24375-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Je z\u00e1kazn\u00edcky servis tie\u017e cez mobiln\u00e9 zariadenia bezprobl\u00e9movo dostupn\u00fd?<\/li><li class=\"theme-wp-block gb-responsive-812297-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">S\u00fa v\u0161etky vizu\u00e1lne prvky ako fotografie a vide\u00e1 prisp\u00f4soben\u00e9 na optim\u00e1lne zobrazenie na mobiln\u00fdch zariadeniach?<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-40265-identifier\">Z\u00e1ver: Spokojnej\u0161\u00ed z\u00e1kazn\u00edci = menej vr\u00e1ten\u00ed<\/h2><p class=\"theme-wp-block gb-responsive-124169-identifier\">Ako je \u010dasto v obchode, ide o to, poskytn\u00fa\u0165 z\u00e1kazn\u00edkovi \u010do najlep\u0161iu slu\u017ebu \u2013 to plat\u00ed najm\u00e4 pre predaj cez Amazon. Na optimaliz\u00e1ciu\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/\">miery vr\u00e1tenia<\/a>\u00a0patr\u00ed preto aj optimaliz\u00e1cia popisu produktu a obr\u00e1zkov produktu tak, aby kupuj\u00faci \u010do najpresnej\u0161ie vedel, \u010do m\u00f4\u017ee od tovaru o\u010dak\u00e1va\u0165 \u2013 a \u010do nie. R\u00fdchle dodanie a robustn\u00e9, ale kvalitn\u00e9 balenie zohr\u00e1va tie\u017e rozhoduj\u00facu \u00falohu.\u00a0<\/p><p class=\"theme-wp-block gb-responsive-586377-identifier\">Okrem toho m\u00f4\u017eu aj predajcovia na trhovisk\u00e1ch analyzova\u0165 recenzie produktov a pozrie\u0165 sa na d\u00f4vody vr\u00e1tenia. Iba ten, kto vyu\u017eije v\u0161etky \u00fadaje, ktor\u00e9 m\u00e1 k dispoz\u00edcii, bude m\u00f4c\u0165 zn\u00ed\u017ei\u0165 svoju mieru vr\u00e1tenia. Mimochodom, predajcovia t\u00fdmto sp\u00f4sobom tie\u017e zlep\u0161uj\u00fa svoj produkt a svoju ziskovos\u0165.<\/p><p class=\"theme-wp-block gb-responsive-122559-identifier has-small-font-size\">Odkazy na obr\u00e1zky v porad\u00ed obr\u00e1zkov: \u00a9 tostphoto &#8212; http:\/\/stock.adobe.com ; \u00a9 New Africa &#8212; http:\/\/stock.adobe.com ; \u00a9 Andrey Popov &#8212; http:\/\/stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Vr\u00e1tenia m\u00f4\u017eu by\u0165 nielen frustruj\u00face \u2013 ale aj n\u00e1kladn\u00e9. Okrem toho m\u00f4\u017eu potenci\u00e1lne ovplyvni\u0165 v\u00fdkon predajcu. Uk\u00e1\u017eeme v\u00e1m, \u010do s t\u00fdm m\u00f4\u017eete urobi\u0165, a to sp\u00f4sobom kompatibiln\u00fdm s Amazonom!<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1440],"tags":[],"class_list":["post-227913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vsetko-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zn\u00ed\u017ei\u0165 mieru vr\u00e1tenia \u2013 Z\u00e1kladn\u00e9 tipy pre menej vr\u00e1ten\u00ed<\/title>\n<meta name=\"description\" content=\"Najlep\u0161ie tipy pre menej vr\u00e1ten\u00ed: Ako m\u00f4\u017eu 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time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/10-konecnych-tipov-ako-efektivne-znizit-svoju-mieru-vratenia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/10-konecnych-tipov-ako-efektivne-znizit-svoju-mieru-vratenia\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"10 kone\u010dn\u00fdch tipov, ako efekt\u00edvne zn\u00ed\u017ei\u0165 svoju mieru 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