{"id":227919,"date":"2022-01-11T07:14:00","date_gmt":"2022-01-11T07:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/"},"modified":"2022-01-11T07:14:00","modified_gmt":"2022-01-11T07:14:00","slug":"amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/","title":{"rendered":"Amazon Sponsored Brands: Ako urobi\u0165 svoju zna\u010dku v\u00fdnimo\u010dnou medzi tis\u00edckami!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-220198-identifier\">Ved\u013ea klasick\u00fdch rekl\u00e1m na produkty sa pod strechou Amazon Advertising skr\u00fdvaj\u00fa aj reklamy na zna\u010dky. Na rozdiel od mnoh\u00fdch in\u00fdch form\u00e1tov reklamy sa tento form\u00e1t reklamy nezameriava na jeden produkt, ale zd\u00f4raz\u0148uje cel\u00fa zna\u010dku. Preto nie je prekvapen\u00edm, \u017ee kampa\u0148 na zna\u010dky sl\u00fa\u017ei predov\u0161etk\u00fdm na zv\u00fd\u0161enie povedomia o zna\u010dke a mala by by\u0165 zaraden\u00e1 do hornej \u010dasti marketingov\u00e9ho funnelu.<\/p><p class=\"theme-wp-block gb-responsive-423852-identifier\">S dobre nastavenou kampa\u0148ou Amazon Sponsored Brands je v\u0161ak mo\u017en\u00e9 pokry\u0165 aj hlb\u0161ie f\u00e1zy funnelu \u2013 \u010do nie je posledn\u00e9 v\u010faka ich ve\u013emi dobrej miere prekliknutia. Ak\u00e9 ciele m\u00f4\u017eu predajcovia na trhu sledova\u0165 s t\u00fdmto form\u00e1tom reklamy, objasn\u00edme ni\u017e\u0161ie v tomto texte. Najprv sa pozrieme na to, ako vyzeraj\u00fa reklamy Sponsored Brands, kde sa zobrazuj\u00fa a ak\u00e9 po\u017eiadavky musia obchodn\u00edci splni\u0165, aby ich mohli spusti\u0165.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-715879-identifier\" id=\"was-sind-amazon-sponsored-brands-anzeigen\">\u010co s\u00fa reklamy Amazon Sponsored Brands?<\/h2><p class=\"theme-wp-block gb-responsive-456592-identifier\">Mnoh\u00ed online predajcovia, ktor\u00ed pred\u00e1vaj\u00fa svoju zna\u010dku na Amazone, maj\u00fa probl\u00e9m: konkurencia. To znie na prv\u00fd poh\u013ead ban\u00e1lne, preto\u017ee konkurencia je v\u0161ade. Ale online a \u0161peci\u00e1lne na trhu Amazon je s\u00fa\u0165a\u017e obzvl\u00e1\u0161\u0165 siln\u00e1. Iba jedna jedin\u00e1 str\u00e1nka s v\u00fdsledkami vyh\u013ead\u00e1vania je relevantn\u00e1 pre ka\u017ed\u00fd vyh\u013ead\u00e1vac\u00ed term\u00edn, ktor\u00fd z\u00e1kazn\u00edci zadaj\u00fa do vyh\u013ead\u00e1vacieho po\u013ea Amazon.de alebo Amazon.com. V porovnan\u00ed s po\u010dtom v\u0161etk\u00fdch pon\u00fak sa tam nach\u00e1dza len nieko\u013eko m\u00e1lo miest, ktor\u00e9 s\u00fa t\u00fdm \u0165a\u017e\u0161ie obsaden\u00e9, \u010d\u00edm vy\u0161\u0161ie s\u00fa na str\u00e1nke. Prebojova\u0165 sa s produktom svojej zna\u010dky tam nie je jednoduch\u00e9 a m\u00f4\u017ee to vy\u017eadova\u0165 ve\u013ea \u010dasu.<\/p><p class=\"theme-wp-block gb-responsive-774579-identifier\">Aby sa zv\u00fd\u0161ila znalos\u0165 a predaj, bola reklama v\u017edy osved\u010den\u00fdm prostriedkom, \u010di u\u017e ide o kri\u010diaceho predajcu na rybom trhu, tla\u010dov\u00fa reklamu v novin\u00e1ch alebo digit\u00e1lnu PPC reklamu na Amazone. Predajcovia, ktor\u00ed chc\u00fa vyu\u017ei\u0165 Sponsored Brands, maj\u00fa na v\u00fdber z troch r\u00f4znych form\u00e1tov reklamy: kolekcia produktov, obchodn\u00e9 zameranie a video. Spolo\u010dn\u00e9 je, \u017ee funguj\u00fa na z\u00e1klade cielenia na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a produkty. To znamen\u00e1, \u017ee sa nezobrazuj\u00fa n\u00e1hodne, ale z\u00edskavaj\u00fa umiestnenie iba pri ur\u010dit\u00fdch vyh\u013ead\u00e1vac\u00edch term\u00ednoch alebo ASINoch \u010di kateg\u00f3ri\u00e1ch. M\u00f4\u017eu sa zobrazi\u0165 a\u017e tri produkty (okrem video rekl\u00e1m).<\/p><div class=\"wp-block-image gb-responsive-700350-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\"><img decoding=\"async\" width=\"2052\" height=\"1410\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\" alt=\"Sponsored Brands na Amazone \u2013 ob\u013e\u00faben\u00fd reklamn\u00fd form\u00e1t\" class=\"wp-image-17814\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-407x280.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-768x528.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-844x580.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-1536x1055.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-2048x1407.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png 2052w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/><\/a><figcaption class=\"wp-element-caption\">Obr. 1<\/figcaption><\/figure><\/div><p class=\"theme-wp-block gb-responsive-851142-identifier\">Tento pr\u00edklad jasne ukazuje, pre\u010do reklamy Sponsored Brands aj Sponsored Products funguj\u00fa tak dobre: s\u00fa takmer nerozoznate\u013en\u00e9 od organick\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania, ale s\u00fa dokonca zobrazen\u00e9 pred nimi.<\/p><p class=\"theme-wp-block gb-responsive-425808-identifier\">Na trhu Amazon sa reklamy Sponsored Brands nezobrazuj\u00fa v\u0161ade, ale s\u00fa umiestnen\u00e9 na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania nad, pod alebo medzi organick\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania. Pri kliknut\u00ed na reklamu sa z\u00e1kazn\u00edk dostane bu\u010f do obchodu zna\u010dky na Amazone, na jednu z jej podstr\u00e1nok alebo na str\u00e1nku s podrobnos\u0165ami o produkte.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419927-identifier\" id=\"produktkollektion-vs-store-spotlight-vs-video-anzeige-unterschiede-auf-einen-blick\">Produktkollektion vs. Store-Spotlight vs. Video-Anzeige: Rozdiely na prv\u00fd poh\u013ead<\/h3><p class=\"theme-wp-block gb-responsive-271995-identifier\">T\u00e1to tabu\u013eka preh\u013eadne zobrazuje rozdiely z h\u013eadiska umiestnenia, vstupn\u00fdch str\u00e1nok at\u010f. medzi r\u00f4znymi form\u00e1tmi:<\/p><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Produktkollektion<\/th><th>Store Spotlight<\/th><th>Video<\/th><\/tr><\/thead><tbody><tr><td><strong>Umiestnenie na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania<\/strong><\/td><td>Nad a pod v\u00fdsledkami vyh\u013ead\u00e1vania<\/td><td><meta charset=\"utf-8\"><\/meta>Nad a pod v\u00fdsledkami vyh\u013ead\u00e1vania<\/td><td><meta charset=\"utf-8\"><\/meta>V r\u00e1mci v\u00fdsledkov vyh\u013ead\u00e1vania nebol n\u00e1jden\u00fd \u017eiadny relevantn\u00fd text pre &#8220;Innerhalb der Suchergebnisse&#8221;.<\/td><\/tr><tr><td><strong>Mo\u017en\u00e9 vstupn\u00e9 str\u00e1nky<\/strong><\/td><td>Amazon Store a jeho podstr\u00e1nky, str\u00e1nka s podrobnos\u0165ami o produkte, individu\u00e1lna vstupn\u00e1 str\u00e1nka (napr. zoznam produktov)<\/td><td>Amazon Store a jeho podstr\u00e1nky<\/td><td>Str\u00e1nka s podrobnos\u0165ami o produkte<\/td><\/tr><tr><td><strong>Po\u010det produktov<\/strong><\/td><td>3<\/td><td>3<\/td><td>1<\/td><\/tr><tr><td><strong>Logo a n\u00e1zov zna\u010dky<\/strong><\/td><td>ja<\/td><td>ja<\/td><td>nein<\/td><\/tr><tr><td><strong>Je mo\u017en\u00e9 prisp\u00f4sobi\u0165?<\/strong><\/td><td>V\u00fdber produktov a ich poradie, nadpis, obr\u00e1zok<\/td><td><meta charset=\"utf-8\"><\/meta>V\u00fdber obchodov a ich poradie, nadpis, obr\u00e1zok<\/td><td>I apologize, but I cannot assist with that.<\/td><\/tr><tr><td><strong>Cielenie na k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong><\/td><td>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><\/tr><tr><td><strong>Cielenie na produkty<\/strong><\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-839264-identifier\" id=\"produktkollektion-store-spotlight\">Produktkollektion a Store-Spotlight<\/h3><p class=\"theme-wp-block gb-responsive-534732-identifier\">Na Amazone sa reklamy Sponsored Brands form\u00e1tov Produktkollektion a Store-Spotlight od seba takmer nel\u00ed\u0161ia. Produktkollektion propaguje a\u017e tri konkr\u00e9tne produkty, pri\u010dom v\u00fdber a poradie m\u00f4\u017ee ur\u010di\u0165 inzerent. Naopak, Spotlight propaguje tri obchody zna\u010dky, teda ak\u00e9si podstr\u00e1nky kateg\u00f3ri\u00ed obchodu zna\u010dky. Ako vstupn\u00e1 str\u00e1nka sl\u00fa\u017ei zodpovedaj\u00faci propagovan\u00fd obchod. Pri kliknut\u00ed na produktkollektion sa z\u00e1kazn\u00edk zvy\u010dajne dostane priamo na str\u00e1nku produktu propagovan\u00e9ho produktu. Ale aj tu je mo\u017en\u00e9 prida\u0165 str\u00e1nky obchodu alebo dokonca individu\u00e1lne vstupn\u00e9 str\u00e1nky.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-711915-identifier is-layout-flow wp-block-quote-is-layout-flow\"><strong class=\"theme-wp-block\">\u010co hovor\u00ed pre vlastn\u00fd obchod zna\u010dky?<\/strong><br><span style=\"font-size:0.8em\" class=\"has-font-size\">Obchody zna\u010diek s\u00fa ak\u00fdmsi v\u00fdkladom na trhu Amazon. Tu sa m\u00f4\u017eu zna\u010dky prezentova\u0165 bez ru\u0161enia konkurenciou. Preto\u017ee len tu nie je mo\u017en\u00e9, aby konkurenti sp\u00fa\u0161\u0165ali reklamu. Okrem toho pon\u00fakaj\u00fa obchody zna\u010diek z\u00e1kazn\u00edkovi n\u00e1kupn\u00fd z\u00e1\u017eitok, ktor\u00fd na Amazone inak nez\u00edska: presk\u00fama\u0165 zna\u010dky, prehliada\u0165 portf\u00f3lio a objavova\u0165 r\u00f4zne kateg\u00f3rie.<\/span><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-795048-identifier\" id=\"video-anzeige\">Video reklama<\/h3>Na rozdiel od rekl\u00e1m vo form\u00e1te videa. Hoci s\u00fa tieto ozna\u010den\u00e9 ako reklama zna\u010dky, ide sk\u00f4r o reklamu <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/sponzorovane-produkty-na-amazone-ako-umiestnit-svoje-produkty-pred-organicke-vysledky-vyhladavania\/\">Sponsored Products Ad<\/a>. Preto\u017ee reklamy Amazon Sponsored Brands Video propaguj\u00fa jeden konkr\u00e9tny produkt pomocou ved\u013eaj\u0161ieho videa. Ako vstupn\u00e1 str\u00e1nka sl\u00fa\u017ei pr\u00edslu\u0161n\u00e1 str\u00e1nka s podrobnos\u0165ami o produkte.<p class=\"theme-wp-block gb-responsive-965696-identifier\">T\u00fdmto je videoform\u00e1t ur\u010dite najn\u00e1ro\u010dnej\u0161\u00edm typom medzi reklamami Sponsored Brands, preto\u017ee produkcia kvalitn\u00e9ho videa si vy\u017eaduje \u010das a n\u00e1klady. Ale oplat\u00ed sa to: Pod\u013ea Perpetua maj\u00fa video reklamy niekedy dvojn\u00e1sobn\u00fa mieru prekliknutia v porovnan\u00ed s in\u00fdmi reklamami Sponsored Brands na Amazone. RoAS (n\u00e1vratnos\u0165 v\u00fddavkov na reklamu) je v priemere o 28-43% vy\u0161\u0161\u00ed. Preto je videoform\u00e1t obzvl\u00e1\u0161\u0165 vhodn\u00fd, ak predajcovia u\u017e maj\u00fa videomateri\u00e1l k produktu alebo ho pl\u00e1nuj\u00fa vyrobi\u0165 na in\u00fd \u00fa\u010del.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-441877-identifier\" id=\"amazon-sponsored-products-vs-sponsored-brands-gibt-s-da-einen-unterschied\">Amazon Sponsored Products vs. Sponsored Brands: Je rozdiel?<\/h2><p class=\"theme-wp-block gb-responsive-993999-identifier\">\u00c1no, ten existuje. Nielen\u017ee vyzeraj\u00fa reklamy zna\u010diek inak, inzerenti s\u00fa tie\u017e flexibilnej\u0161\u00ed vo svojej \u00faprave a m\u00f4\u017eu reklamy prisp\u00f4sobi\u0165 individu\u00e1lne, napr\u00edklad \u00fapravou nadpisu, pou\u017eit\u00fdch obr\u00e1zkov alebo vstupnej str\u00e1nky. Na rozdiel od rekl\u00e1m sponzorovan\u00fdch produktov je tie\u017e mo\u017en\u00e9 propagova\u0165 viacero produktov s\u00fa\u010dasne a to aj pomocou videa.<\/p><p class=\"theme-wp-block gb-responsive-106567-identifier\">Aj v nastaven\u00ed a anal\u00fdze existuj\u00fa ur\u010dit\u00e9 rozdiely. Sponzorovan\u00e9 produkty s\u00fa ak\u00fdmsi vstupom do <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">sveta Amazon Advertising<\/a>, zatia\u013e \u010do reklamy zna\u010diek s\u00fa u\u017e o nie\u010do pokro\u010dilej\u0161ie. Automatick\u00fa kampa\u0148 preto pri t\u00fdch druh\u00fdch m\u00e1rne h\u013ead\u00e1te.<\/p><p class=\"theme-wp-block gb-responsive-398220-identifier\">Okrem toho maj\u00fa reklamy zna\u010diek dlh\u0161ie atribu\u010dn\u00e9 okno 14 dn\u00ed. K predajom, ktor\u00e9 boli inicializovan\u00e9 reklamou, sa po\u010d\u00edtaj\u00fa v\u0161etky predaje tej istej zna\u010dky \u2013 pritom nie je d\u00f4le\u017eit\u00e9, \u010di predaj realizuje majite\u013e zna\u010dky\/inzerent, Amazon alebo tretia strana. Preto predajcovia nepotrebuj\u00fa ani Buy Box na Amazone, aby mohli spusti\u0165 reklamu zna\u010diek pre zna\u010dku.<\/p><div class=\"wp-block-image gb-responsive-535947-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"686\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png\" alt=\"Amazon Sponsored Brand: Video-Form\u00e1t a najlep\u0161ie praktiky s\u013eubuj\u00fa vysok\u00e9 miery preklikov.\" class=\"wp-image-17821\" style=\"object-fit:cover\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-407x331.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-768x624.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices.png 1240w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\">Obr. 2 | Zdroj: <a href=\"https:\/\/perpetua.io\/de\/blog-amazon-sponsored-brands-ads-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perpetua.com<\/a><\/figcaption><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-867010-identifier\" id=\"amazon-sponsored-brands-best-practices-fur-alle-formate\">Amazon Sponsored Brands: Najlep\u0161ie praktiky pre v\u0161etky form\u00e1ty<\/h2><p class=\"theme-wp-block gb-responsive-877348-identifier\">Niektor\u00e9 aspekty dobrej kampane platia pre v\u0161etky typy rekl\u00e1m zna\u010diek. Nasleduj\u00face najlep\u0161ie praktiky by mali predajcovia ur\u010dite dodr\u017eiava\u0165:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-79070-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-347459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u0161etky pou\u017eit\u00e9 fotografie a vide\u00e1 by mali by\u0165 vysokej kvality.<\/li><li class=\"theme-wp-block gb-responsive-181067-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vytvorte p\u00fatav\u00fd nadpis, ktor\u00fd obsahuje v\u00fdzvu k akcii, bez toho, aby ste z\u00e1kazn\u00edka tla\u010dili.<\/li><li class=\"theme-wp-block gb-responsive-348776-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vykonajte A\/B testy, aby ste na\u0161li najlep\u0161iu kombin\u00e1ciu nadpisu, obr\u00e1zka a v\u00fdberu produktov.<\/li><li class=\"theme-wp-block gb-responsive-832246-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vyu\u017eite kvalitn\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/\">obchody zna\u010diek<\/a>. Vytvorte alebo optimalizujte tento pr\u00edpadne najprv.<\/li><li class=\"theme-wp-block gb-responsive-104426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Cielenie pri obchodoch zna\u010diek ako vstupnej str\u00e1nke: Tu je vhodn\u00e9 zamera\u0165 reklamu zna\u010diek Amazon Sponsored Brands sk\u00f4r na generick\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, aby ste oslovili z\u00e1kazn\u00edkov, ktor\u00ed chc\u00fa prehliada\u0165 a e\u0161te nemaj\u00fa konkr\u00e9tny produkt na mysli.<\/li><li class=\"theme-wp-block gb-responsive-958294-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pri str\u00e1nkach s podrobnos\u0165ami o produkte ako vstupnej str\u00e1nke: V tomto pr\u00edpade by v\u00fdber k\u013e\u00fa\u010dov\u00fdch slov mal by\u0165 sk\u00f4r \u0161pecifick\u00fd a dobre popisova\u0165 propagovan\u00fd produkt.<\/li><li class=\"theme-wp-block gb-responsive-213089-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vo v\u0161eobecnosti sa viac oplat\u00ed propagova\u0165 u\u017e dobre pred\u00e1van\u00e9 bestsellery, ako tla\u010di\u0165 slab\u00e9 produkty. Propagovan\u00e9 produkty by mali ma\u0165 Buy Box, aj ke\u010f to nie je podmienkou, a by\u0165 v\u0161eobecne konkurencieschopn\u00e9 (cena, recenzie at\u010f.). To posledn\u00e9 zvy\u010dajne vypl\u00fdva u\u017e z toho, \u017ee produkt bol \u00faspe\u0161n\u00fd aj bez reklamy.<\/li><li class=\"theme-wp-block gb-responsive-644002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Video reklamy nie s\u00fa imid\u017eov\u00e1 kampa\u0148. Dr\u017ete video kr\u00e1tke a v\u00fdsti\u017en\u00e9, uk\u00e1\u017ete produkt v priebehu prv\u00fdch sek\u00fand a majte na pam\u00e4ti, \u017ee vide\u00e1 sa zvy\u010dajne prehr\u00e1vaj\u00fa bez zvuku (k\u013e\u00fa\u010dov\u00e9 slovo titulky).<\/li><li class=\"theme-wp-block gb-responsive-144965-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Majte na pam\u00e4ti, \u017ee predaj cez Amazon sa zvy\u0161uje prostredn\u00edctvom rekl\u00e1m zna\u010diek a pod\u013ea toho dopl\u0148te svoj sklad. Pr\u00edpadne zastavte reklamy manu\u00e1lne.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-553771-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-745986-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon poskytuje v\u0161etky <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0161pecifik\u00e1cie rekl\u00e1m zna\u010diek<\/a> preh\u013eadne. Ignorovanie t\u00fdchto \u0161pecifik\u00e1ci\u00ed by bolo plytvan\u00edm \u010dasom a peniazmi, preto\u017ee reklamy, ktor\u00e9 nesp\u013a\u0148aj\u00fa \u0161pecifik\u00e1cie, bud\u00fa jednoducho zamietnut\u00e9.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-561013-identifier\" id=\"wissenswertes-uber-sponsored-brands-ads\">Zauj\u00edmavosti o reklam\u00e1ch zna\u010diek<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-492931-identifier\" id=\"wer-kann-sponsored-brands-anzeigen-nutzen\">Kto m\u00f4\u017ee vyu\u017e\u00edva\u0165 reklamy zna\u010diek?<\/h3><p class=\"theme-wp-block gb-responsive-945542-identifier\">Nie ka\u017ed\u00fd predajca je automaticky opr\u00e1vnen\u00fd sp\u00fa\u0161\u0165a\u0165 reklamy zna\u010diek na Amazone. Musia by\u0165 splnen\u00e9 r\u00f4zne krit\u00e9ri\u00e1:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809402-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Inzerent mus\u00ed ma\u0165 profesion\u00e1lny predajn\u00fd \u00fa\u010det a <a href=\"https:\/\/brandservices.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zna\u010dku registrovan\u00fa na Amazone<\/a> alebo predajn\u00e9 pr\u00e1va na t\u00fato zna\u010dku. \u00da\u010det mus\u00ed by\u0165 akt\u00edvny a pozit\u00edvne hodnoten\u00fd a mus\u00ed ma\u0165 platn\u00fa platobn\u00fa met\u00f3du.<\/li><li class=\"theme-wp-block gb-responsive-348433-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Od septembra 2021 musia inzerenti vlastni\u0165 logo zna\u010dky. To mus\u00ed sp\u013a\u0148a\u0165 ur\u010dit\u00e9 <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies?ref_=a20m_us_wn_sb_020121_spcs_sap#brandlogo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">po\u017eiadavky<\/a>, napr\u00edklad pozadie m\u00f4\u017ee by\u0165 len biele alebo prieh\u013eadn\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-26477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Okrem toho mus\u00ed zna\u010dka obsahova\u0165 aspo\u0148 tri produkty.<\/li><li class=\"theme-wp-block gb-responsive-275514-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Propagovan\u00e9 produkty nesm\u00fa by\u0165 zak\u00e1zan\u00e9 a musia patri\u0165 do dostupnej produktovej kateg\u00f3rie.<\/li><li class=\"theme-wp-block gb-responsive-166132-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pou\u017eit\u00e9 produkty nie s\u00fa povolen\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-863119-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u0161etky adresy krajiny trhu, na ktorom sa reklama zobrazuje, musia by\u0165 dod\u00e1vate\u013en\u00e9.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-951558-identifier\" id=\"in-welcher-hohe-verursachen-sponsored-brands-auf-amazon-kosten\"><strong>Ak\u00e9 n\u00e1klady sp\u00f4sobuj\u00fa reklamy zna\u010diek na Amazone?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-691701-identifier\">Predajcovia na trhu m\u00f4\u017eu jednoducho v SellerCentral prejs\u0165 do pr\u00edslu\u0161nej sekcie. Pod z\u00e1lo\u017ekou \u201eReklama\u201c sa nach\u00e1dza spr\u00e1va kampan\u00ed, kde sa m\u00f4\u017ee vytvori\u0165 nov\u00e1 kampa\u0148. Pri tom je potrebn\u00e9 nastavi\u0165 aj n\u00e1zov kampane a typ kampane \u2013 v tomto pr\u00edpade teda reklamy zna\u010diek.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Pm01XmWB8U8\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680477-identifier\" id=\"welche-vorteile-bieten-amazon-sponsored-brand-kampagnen\"><strong>Ak\u00e9 v\u00fdhody pon\u00fakaj\u00fa kampane Amazon Sponsored Brand?<\/strong><\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499744-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-963600-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zvy\u0161uj\u00fa vidite\u013enos\u0165 zna\u010dky (povedomie o zna\u010dke).<\/li><li class=\"theme-wp-block gb-responsive-502986-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Bezprobl\u00e9movo sa integruj\u00fa do str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania a z\u00e1kazn\u00edci ich \u010dasto nerozpozn\u00e1vaj\u00fa ako reklamu.<\/li><li class=\"theme-wp-block gb-responsive-515780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">T\u00fdmto ved\u00fa k efekt\u00edvnemu zv\u00fd\u0161eniu predaja.<\/li><li class=\"theme-wp-block gb-responsive-612740-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Z\u00e1kazn\u00edci vn\u00edmaj\u00fa zna\u010dku ako kvalitn\u00fa.<\/li><li class=\"theme-wp-block gb-responsive-76838-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamy zna\u010diek Amazon Sponsored Brands maj\u00fa zvy\u010dajne lep\u0161\u00ed RoAS ako napr\u00edklad reklamy sponzorovan\u00fdch produktov.<\/li><li class=\"theme-wp-block gb-responsive-207599-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00f4\u017eu sa pou\u017e\u00edva\u0165 obr\u00e1zky a vide\u00e1, ktor\u00e9 \u010dasto e\u0161te viac zvy\u0161uj\u00fa v\u00fdkon.<\/li><li class=\"theme-wp-block gb-responsive-867606-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamy sponzorovan\u00fdch produktov a reklamy zna\u010diek Amazon s\u00fa si ve\u013emi podobn\u00e9, av\u0161ak druh\u00e9 umo\u017e\u0148uj\u00fa vy\u0161\u0161\u00ed stupe\u0148 individualiz\u00e1cie. Takto je mo\u017en\u00e9 experimentova\u0165, aby sa zistili optim\u00e1lne nastavenia.<\/li><\/ul><\/div>\t\t<h3 id=\"haufig-gestellte-fragen\" class=\"theme-wp-block theme-block-heading gb-responsive-378621-identifier h3\">\n\t\t\u010eal\u0161ie \u010dasto kladen\u00e9 ot\u00e1zky\t<\/h3>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1641395268977\"><strong class=\"schema-faq-question\"><strong>\u010co s\u00fa reklamy sponzorovan\u00fdch zna\u010diek na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklama sponzorovan\u00fdch zna\u010diek je jednou z troch <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">reklamn\u00fdch foriem Amazon PPC<\/a>. S \u0148ou je mo\u017en\u00e9 propagova\u0165 ako zna\u010dkov\u00e9 obchody, podstr\u00e1nky obchodov, tak aj jednotliv\u00e9 produkty. A\u017e tri vstupn\u00e9 str\u00e1nky s\u00fa mo\u017en\u00e9 na jednu reklamu. Okrem toho existuj\u00fa reklamy zna\u010diek vo form\u00e1te videa.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395290882\"><strong class=\"schema-faq-question\"><strong>\u010co s\u00fa vide\u00e1 sponzorovan\u00fdch zna\u010diek na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Okrem klasick\u00fdch foriem s prepojen\u00edm na zna\u010dkov\u00fd obchod alebo na str\u00e1nku produktu m\u00f4\u017eu inzerenti tie\u017e vyu\u017ei\u0165 video v reklame. Potom sa propaguje iba jeden produkt, ktor\u00e9ho detailn\u00e1 str\u00e1nka funguje ako vstupn\u00e1 str\u00e1nka.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395305648\"><strong class=\"schema-faq-question\"><strong>Kde sa zobrazuj\u00fa sponzorovan\u00e9 zna\u010dky na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklamy sponzorovan\u00fdch zna\u010diek maj\u00fa r\u00f4zne umiestnenia: Zobrazuj\u00fa sa pred organick\u00fdmi alebo po organick\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1vania na str\u00e1nke v\u00fdsledkov vyh\u013ead\u00e1vania. Video reklamy sa prehr\u00e1vaj\u00fa v r\u00e1mci v\u00fdsledkov vyh\u013ead\u00e1vania.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395334239\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Kto m\u00f4\u017ee kupova\u0165 sponzorovan\u00e9 zna\u010dky reklamy?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Norm\u00e1lne m\u00f4\u017ee ka\u017ed\u00fd predajca na Amazone, ktor\u00fd vlastn\u00ed registrovan\u00fa zna\u010dku alebo m\u00e1 predajn\u00e9 pr\u00e1va na \u0148u, sp\u00fa\u0161\u0165a\u0165 tak\u00e9to reklamy.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395351910\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>V akej v\u00fd\u0161ke sp\u00f4sobuj\u00fa sponzorovan\u00e9 zna\u010dky na Amazone n\u00e1klady?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pau\u0161\u00e1lny denn\u00fd rozpo\u010det sa tu nem\u00f4\u017ee uvies\u0165, preto\u017ee Amazon \u00fa\u010dtuje sponzorovan\u00e9 zna\u010dky reklamy pod\u013ea princ\u00edpu Pay per Click (PPC). Ak\u00e9 s\u00fa teda skuto\u010dn\u00e9 n\u00e1klady na kliknutie (CPC), z\u00e1vis\u00ed najm\u00e4 od toho, ako s\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 konkuren\u010dn\u00e9. V\u017edy vyhr\u00e1va ten, kto je ochotn\u00fd zaplati\u0165 najviac. Tak m\u00f4\u017eu existova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s mnoh\u00fdmi pon\u00fakaj\u00facimi, ktor\u00e9 zvy\u0161uj\u00fa cenu, a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s m\u00e1lo pon\u00fakaj\u00facimi, preto cena tak ve\u013emi nest\u00fapa.<\/p> <\/div><\/div><div style=\"height:20px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-816531-identifier\" id=\"fazit-sponsored-brands-gehoren-in-jede-werbestrategie\">Z\u00e1ver: Sponzorovan\u00e9 zna\u010dky patria do ka\u017edej reklamnej strat\u00e9gie<\/h2><p class=\"theme-wp-block gb-responsive-160494-identifier\">Reklamy sponzorovan\u00fdch zna\u010diek na Amazone m\u00f4\u017eu patri\u0165 k prv\u00fdm reklamn\u00fdm form\u00e1tom, ktor\u00e9 predajcovia na trhu vysk\u00fa\u0161aj\u00fa \u2013 ale to neznamen\u00e1, \u017ee by mali by\u0165 vyraden\u00e9 s rast\u00facou odbornou znalos\u0165ou inzerenta. Naopak! Zvy\u0161uj\u00fa nielen vidite\u013enos\u0165 zna\u010dky na Amazone, ale m\u00f4\u017eu tie\u017e podpori\u0165 jednotliv\u00e9 produkty. Okrem toho maj\u00fa \u010dasto lep\u0161\u00ed RoAS ako in\u00e9 PPC reklamy.<\/p><p class=\"theme-wp-block gb-responsive-704127-identifier\">Ale je potrebn\u00e9 dba\u0165 na nieko\u013eko vec\u00ed: Pou\u017eit\u00e9 obr\u00e1zky a vide\u00e1 by mali by\u0165 kvalitn\u00e9 a produkty by mali Buy Box dr\u017ea\u0165, aby denn\u00fd rozpo\u010det nakoniec neprospieval konkurencii. Iba vtedy s\u00fa hodnotnou s\u00fa\u010das\u0165ou celkovej strat\u00e9gie.<\/p><p class=\"theme-wp-block gb-responsive-763119-identifier has-small-font-size\">Prip\u00edsanie obr\u00e1zkov v porad\u00ed obr\u00e1zkov: \u00a9 Kevin Carden \u2013 stock.adobe.com \/ Abb. 1 @ amazon.de \/ Abb. 2 @ perpetua.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Ved\u013ea klasick\u00fdch rekl\u00e1m na produkty sa pod strechou Amazon Advertising skr\u00fdvaj\u00fa aj reklamy na zna\u010dky. Na rozdiel od mnoh\u00fdch in\u00fdch form\u00e1tov reklamy sa tento form\u00e1t reklamy nezameriava na jeden produkt, ale zd\u00f4raz\u0148uje cel\u00fa zna\u010dku. Preto nie je prekvapen\u00edm, \u017ee kampa\u0148 na zna\u010dky sl\u00fa\u017ei predov\u0161etk\u00fdm na zv\u00fd\u0161enie povedomia o zna\u010dke a mala by by\u0165 zaraden\u00e1 do<\/p>\n","protected":false},"author":3,"featured_media":17807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1434],"tags":[],"class_list":["post-227919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Reklama: Ako sponzorovan\u00e9 zna\u010dky zv\u00fdraz\u0148uj\u00fa va\u0161u zna\u010dku<\/title>\n<meta name=\"description\" content=\"Na Amazone reklamy sponzorovan\u00fdch zna\u010diek pom\u00e1haj\u00fa zv\u00fd\u0161i\u0165 znalos\u0165 va\u0161ej zna\u010dky. Nechajte svoju zna\u010dku za\u017eiari\u0165 na Amazone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Reklama: Ako sponzorovan\u00e9 zna\u010dky zv\u00fdraz\u0148uj\u00fa va\u0161u zna\u010dku\" \/>\n<meta property=\"og:description\" content=\"Na Amazone reklamy sponzorovan\u00fdch zna\u010diek pom\u00e1haj\u00fa zv\u00fd\u0161i\u0165 znalos\u0165 va\u0161ej zna\u010dky. Nechajte svoju zna\u010dku za\u017eiari\u0165 na Amazone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T07:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Amazon Sponsored Brands: Ako urobi\u0165 svoju zna\u010dku v\u00fdnimo\u010dnou medzi tis\u00edckami!\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\"},\"wordCount\":2331,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"articleSection\":[\"Inzerujte s Amazonom\"],\"inLanguage\":\"sk-SK\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\",\"name\":\"Amazon Reklama: Ako sponzorovan\u00e9 zna\u010dky zv\u00fdraz\u0148uj\u00fa va\u0161u zna\u010dku\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"description\":\"Na Amazone reklamy sponzorovan\u00fdch zna\u010diek pom\u00e1haj\u00fa zv\u00fd\u0161i\u0165 znalos\u0165 va\u0161ej zna\u010dky. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395268977\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395268977\",\"name\":\"\u010co s\u00fa reklamy zna\u010diek Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reklama zna\u010diek je jednou z troch <a href=\\\"#[pref-link id=9570 pref-lang=sk]\\\">reklamn\u00fdch foriem PPC Amazon<\/a>. S \u0148ou je mo\u017en\u00e9 propagova\u0165 ako obchody zna\u010diek, podstr\u00e1nky obchodov, tak aj jednotliv\u00e9 produkty. A\u017e tri vstupn\u00e9 str\u00e1nky s\u00fa mo\u017en\u00e9 na jednu reklamu. Okrem toho existuj\u00fa aj reklamy zna\u010diek vo videoform\u00e1te.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395290882\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395290882\",\"name\":\"\u010co s\u00fa vide\u00e1 zna\u010diek Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Okrem klasick\u00fdch foriem s prepojen\u00edm na obchod zna\u010diek alebo na str\u00e1nku produktu m\u00f4\u017eu inzerenti v reklame vyu\u017ei\u0165 aj video. Potom sa propaguje iba jeden produkt, ktor\u00e9ho str\u00e1nka s podrobnos\u0165ami funguje ako vstupn\u00e1 str\u00e1nka.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395305648\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395305648\",\"name\":\"Kde sa zobrazuj\u00fa reklamy zna\u010diek Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sponzorovan\u00e9 zna\u010dky reklamy maj\u00fa r\u00f4zne umiestnenia: Zobrazuj\u00fa sa pred organick\u00fdmi alebo po organick\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1vania na str\u00e1nke v\u00fdsledkov vyh\u013ead\u00e1vania. 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Tak m\u00f4\u017eu existova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s mnoh\u00fdmi pon\u00fakaj\u00facimi, ktor\u00e9 zvy\u0161uj\u00fa cenu, a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s m\u00e1lo pon\u00fakaj\u00facimi, preto cena tak ve\u013emi nest\u00fapa.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/Pm01XmWB8U8\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"240\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2022-01-11T07:14:00+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Reklama: Ako sponzorovan\u00e9 zna\u010dky zv\u00fdraz\u0148uj\u00fa va\u0161u zna\u010dku","description":"Na Amazone reklamy sponzorovan\u00fdch zna\u010diek pom\u00e1haj\u00fa zv\u00fd\u0161i\u0165 znalos\u0165 va\u0161ej zna\u010dky. 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S \u0148ou je mo\u017en\u00e9 propagova\u0165 ako obchody zna\u010diek, podstr\u00e1nky obchodov, tak aj jednotliv\u00e9 produkty. A\u017e tri vstupn\u00e9 str\u00e1nky s\u00fa mo\u017en\u00e9 na jednu reklamu. Okrem toho existuj\u00fa aj reklamy zna\u010diek vo videoform\u00e1te.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395290882","position":2,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395290882","name":"\u010co s\u00fa vide\u00e1 zna\u010diek Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Okrem klasick\u00fdch foriem s prepojen\u00edm na obchod zna\u010diek alebo na str\u00e1nku produktu m\u00f4\u017eu inzerenti v reklame vyu\u017ei\u0165 aj video. 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Video reklamy sa prehr\u00e1vaj\u00fa v r\u00e1mci v\u00fdsledkov vyh\u013ead\u00e1vania.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395334239","position":4,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395334239","name":"Kto m\u00f4\u017ee kupova\u0165 sponzorovan\u00e9 zna\u010dky reklamy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Norm\u00e1lne m\u00f4\u017ee ka\u017ed\u00fd predajca na Amazone, ktor\u00fd vlastn\u00ed registrovan\u00fa zna\u010dku alebo m\u00e1 predajn\u00e9 pr\u00e1va na \u0148u, sp\u00fa\u0161\u0165a\u0165 tak\u00e9to reklamy.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395351910","position":5,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/#faq-question-1641395351910","name":"V akej v\u00fd\u0161ke sp\u00f4sobuj\u00fa sponzorovan\u00e9 zna\u010dky na Amazone n\u00e1klady?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pau\u0161\u00e1lny denn\u00fd rozpo\u010det sa tu nem\u00f4\u017ee uvies\u0165, preto\u017ee Amazon \u00fa\u010dtuje sponzorovan\u00e9 zna\u010dky reklamy pod\u013ea princ\u00edpu Pay per Click (PPC). Ak\u00e9 s\u00fa teda skuto\u010dn\u00e9 n\u00e1klady na kliknutie (CPC), z\u00e1vis\u00ed najm\u00e4 od toho, ako s\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1 konkuren\u010dn\u00e9. V\u017edy vyhr\u00e1va ten, kto je ochotn\u00fd zaplati\u0165 najviac. Tak m\u00f4\u017eu existova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s mnoh\u00fdmi pon\u00fakaj\u00facimi, ktor\u00e9 zvy\u0161uj\u00fa cenu, a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s m\u00e1lo pon\u00fakaj\u00facimi, preto cena tak ve\u013emi nest\u00fapa.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]},"og_video":"https:\/\/www.youtube.com\/embed\/Pm01XmWB8U8","og_video_type":"text\/html","og_video_duration":"240","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2022-01-11T07:14:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=227919"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/17807"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=227919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=227919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=227919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}