{"id":227925,"date":"2024-11-05T09:36:27","date_gmt":"2024-11-05T09:36:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/"},"modified":"2024-11-05T09:36:27","modified_gmt":"2024-11-05T09:36:27","slug":"co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/","title":{"rendered":"\u010co je obchod zna\u010dky Amazon? Ako si vytvori\u0165 vlastn\u00fd obchod na Amazone"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-592278-identifier\">Pr\u00e1ve na Amazone je \u0165a\u017ek\u00e9 vykon\u00e1va\u0165 poriadne brandovanie a vytv\u00e1ra\u0165 rozpoznate\u013enos\u0165 pre svoju zna\u010dku. Aj ke\u010f je mo\u017en\u00e9 pomocou A+ obsahu individu\u00e1lne prisp\u00f4sobi\u0165 svoje str\u00e1nky s detailmi produktov, pokia\u013e ide o brandovanie, m\u00e1 to sk\u00f4r obmedzen\u00fd dopad. Preto online gigant pon\u00faka predajcom registrovan\u00fdch zna\u010diek mo\u017enos\u0165 zriadi\u0165 si vlastn\u00fd obchod zna\u010dky na Amazone a v podstate otvori\u0165 \u201eobchod v obchode\u201c.<\/p><p class=\"theme-wp-block gb-responsive-598834-identifier\">V\u010faka u\u017eito\u010dn\u00fdm n\u00e1strojom a \u0161abl\u00f3nam nemus\u00edte ma\u0165 ani mimoriadne dizajn\u00e9rske schopnosti, aby ste si mohli nastavi\u0165 profesion\u00e1lny obchod. Ako si vytvori\u0165 svoj obchod zna\u010dky Amazon a na \u010do by ste mali pri tom dba\u0165, si pre\u010d\u00edtajte tu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-789439-identifier\">\u010co je obchod zna\u010dky Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-507653-identifier\">Majitelia zna\u010diek tak z\u00edskavaj\u00fa mo\u017enos\u0165 vytvori\u0165 si vlastn\u00fd obchod zna\u010dky. Pod\u013ea svojich vlastn\u00fdch predst\u00e1v si m\u00f4\u017eete nastavi\u0165 obchod, v ktorom vedome vystav\u00edte svoju zna\u010dku a svoje produkty.<\/p><p class=\"theme-wp-block gb-responsive-867389-identifier\">V tomto pr\u00edklade je vidie\u0165 obchod zna\u010dky Apple na Amazone:<\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979618-identifier\"><img decoding=\"async\" width=\"844\" height=\"762\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples-844x762.jpg\" alt=\"pr\u00edklady obchodov zna\u010diek amazon\" class=\"wp-image-9210\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples-407x367.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples-768x693.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples-844x762.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples-1536x1386.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples.jpg 1600w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-230912-identifier\">V\u010faka ve\u013ek\u00e9mu logu Apple v hlavi\u010dke z\u00e1kazn\u00edk okam\u017eite rozpozn\u00e1, o ak\u00fa zna\u010dku ide, a m\u00f4\u017ee v naviga\u010dnej li\u0161te prech\u00e1dza\u0165 medzi r\u00f4znymi produktov\u00fdmi kateg\u00f3riami, aby na\u0161iel po\u017eadovan\u00e9 produkty. Najpopul\u00e1rnej\u0161ie produkty s\u00fa navy\u0161e na domovskej str\u00e1nke v\u00fdrazne umiestnen\u00e9. Obchod zna\u010dky Amazon je teda v podstate vlastn\u00fd mal\u00fd online obchod na trhu.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-640904-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230351-identifier\">Ka\u017ed\u00fd obchod zna\u010dky Amazon dostane URL, ktor\u00e1 samozrejme odkazuje iba na v\u00e1\u0161 vlastn\u00fd obchod zna\u010dky. Tak m\u00f4\u017eete sp\u00fa\u0161\u0165a\u0165 vlastn\u00e9 reklamn\u00e9 kampane aj na extern\u00fdch webov\u00fdch str\u00e1nkach alebo soci\u00e1lnych m\u00e9di\u00e1ch. Ak pou\u017e\u00edvate\u013e klikne na va\u0161e reklamy, bude priamo presmerovan\u00fd k v\u00e1m a vy sa vyhnete konkuren\u010dn\u00e9mu tlaku vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916949-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-825029-identifier\">Vytvoren\u00edm obchodu zna\u010dky m\u00f4\u017eete tie\u017e presved\u010di\u0165 z\u00e1kazn\u00edkov o va\u0161ej zna\u010dke a podnieti\u0165 ich k opakovan\u00fdm n\u00e1kupom. Mo\u017eno m\u00e1te na Amazone zvl\u00e1\u0161tny pr\u00edbeh zna\u010dky, ktor\u00fd chcete rozpr\u00e1va\u0165, alebo s\u00fa va\u0161e produkty spravodliv\u00e9 a vyroben\u00e9 v Nemecku? Vyjasnite, \u010do va\u0161u zna\u010dku odli\u0161uje, a bu\u010fte pr\u00edstupn\u00ed pre svojich z\u00e1kazn\u00edkov. Preto\u017ee si v\u00e1s potom zapam\u00e4taj\u00fa a z\u00e1kazn\u00edcka lojalita sa zv\u00fd\u0161i.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-264456-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-414085-identifier\">Vo svojom vlastnom obchode zna\u010dky na Amazone samozrejme vystavujete aj svoje produkty. T\u00fdm sa zvy\u0161uje aj \u0161anca, \u017ee z\u00e1kazn\u00edci si u v\u00e1s k\u00fapia viacero polo\u017eiek. Mo\u017eno m\u00e1te k n\u00e1ramku aj vhodn\u00fd n\u00e1hrdeln\u00edk?<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-760320-identifier\">\u010eal\u0161ou v\u00fdhodou je, \u017ee nedoch\u00e1dza k rozpt\u00fdleniu konkurentmi. K\u00fdm na str\u00e1nke s detailmi produktu v obvyklom prostred\u00ed Amazonu sa \u010dasto zobrazuj\u00fa aj reklamy z reklamn\u00fdch kampan\u00ed konkurencie, obchod zna\u010dky Amazon patr\u00ed iba v\u00e1m. Tam nie s\u00fa uveden\u00e9 porovnate\u013en\u00e9 ponuky konkurencie.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-74984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-379859-identifier\"><strong>Upozornenie<\/strong>: Najprv zaregistrujte svoju zna\u010dku v registri zna\u010diek Amazon. Iba ak je tento proces dokon\u010den\u00fd, m\u00f4\u017eete si otvori\u0165 obchod na Amazone. Ako postupova\u0165, aby ste si zaregistrovali svoju zna\u010dku, sa dozviete tu: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/registracia-znacky-na-amazone-vysvetlenie-registracie-znacky-vratane-podrobnych-pokynov\/\">Ako profitova\u0165 z registr\u00e1cie zna\u010dky Amazon<\/a>.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-176488-identifier\">Ako si vytvor\u00edm obchod zna\u010dky Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-254609-identifier\">Ako majite\u013e zna\u010dky si m\u00f4\u017eete bezplatne vytvori\u0165 svoj vlastn\u00fd obchod zna\u010dky na Amazone. Prihl\u00e1ste sa do Seller Central a v rozba\u013eovacom menu vyberte sekciu \u201eObchody\u201c. Nakoniec kliknite na \u201eSpravova\u0165 obchody\u201c.<\/p><p class=\"theme-wp-block gb-responsive-97845-identifier\">Teraz m\u00f4\u017eete vytvori\u0165 obchod zna\u010dky Amazon. Najprv mus\u00edte zada\u0165 niektor\u00e9 \u00fadaje. T\u00fdmi s\u00fa napr\u00edklad n\u00e1zov zna\u010dky a logo zna\u010dky. Potom si vyberte, \u010di chcete pou\u017ei\u0165 \u0161tandardn\u00fa verziu s norm\u00e1lnymi ve\u013ekos\u0165ami obr\u00e1zkov produktov, alebo preferujete produktov\u00e9 mrie\u017eky \u201eTall\u201c, ktor\u00e1 umo\u017e\u0148uje ve\u013ek\u00e9 fotografie polo\u017eiek. To druh\u00e9 je obzvl\u00e1\u0161\u0165 vhodn\u00e9 pre produkty s mnoh\u00fdmi detailmi, ktor\u00e9 musia by\u0165 dobre vidite\u013en\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-125790-identifier\">Okrem toho sa vytvor\u00ed hlavi\u010dka, ktor\u00e1 sa zobrazuje \u00faplne hore vo va\u0161om obchode. Sklad\u00e1 sa z obr\u00e1zka, loga zna\u010dky a naviga\u010dnej li\u0161ty, ktor\u00e1 v\u00e1s prevedie va\u0161imi str\u00e1nkami. R\u00f4zne str\u00e1nky m\u00f4\u017eu napr\u00edklad zobrazi\u0165 r\u00f4zne produktov\u00e9 kateg\u00f3rie:<\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518116-identifier\"><img decoding=\"async\" width=\"844\" height=\"215\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent-844x215.jpg\" alt=\"obchod zna\u010dky amazon Avent\" class=\"wp-image-9214\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent-407x104.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent-768x195.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent-844x215.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent-1536x391.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent.jpg 1600w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912501-identifier\">Zna\u010dka Philips Avent pon\u00faka \u0161irok\u00fd sortiment detsk\u00fdch produktov \u2013 od detsk\u00fdch monitorov cez detsk\u00e9 f\u013ea\u0161e a\u017e po cuml\u00edky. Ak z\u00e1kazn\u00edk klikne v tomto obchode zna\u010dky Amazon napr\u00edklad na kateg\u00f3riu <em>detsk\u00e9 monitory<\/em>, z\u00edska preh\u013ead r\u00f4znych pon\u00fak \u2013 od lacn\u00e9ho modelu pre za\u010diato\u010dn\u00edkov a\u017e po high-tech zariadenie za 220 \u20ac. <\/p><p class=\"theme-wp-block gb-responsive-897255-identifier\">Toto rozdelenie na r\u00f4zne str\u00e1nky u\u013eah\u010duje z\u00e1kazn\u00edkom udr\u017ea\u0165 si preh\u013ead a t\u00fdm zlep\u0161uje n\u00e1kupn\u00fd z\u00e1\u017eitok. Keby boli na prvej str\u00e1nke zobrazen\u00e9 v\u0161etky produkty Avent, bola by ponuka jednoducho ohromuj\u00faca a predov\u0161etk\u00fdm nepreh\u013eadn\u00e1. Kto h\u013ead\u00e1 cuml\u00edk, predsa len nechce najprv prech\u00e1dza\u0165 arm\u00e1dou f\u013ea\u0161ti\u010diek a detsk\u00fdch monitorov.<\/p><p class=\"theme-wp-block gb-responsive-291982-identifier\">V\u00fdrobca kancel\u00e1rskych potrieb ONLINE ide e\u0161te o krok \u010falej a okrem hlavn\u00fdch str\u00e1nok pridal aj podstr\u00e1nky:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-96496-identifier\"><img decoding=\"async\" width=\"844\" height=\"428\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel-844x428.png\" alt=\"obchod zna\u010dky amazon Online pr\u00edklad\" class=\"wp-image-9222\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel-407x207.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel-768x390.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel-844x428.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel-1536x780.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel.png 1600w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-11644-identifier\">Pravdepodobne je ponuka p\u00edsac\u00edch potrieb e\u0161te ove\u013ea v\u00e4\u010d\u0161ia ako ponuka detsk\u00fdch doplnkov. Na hlavnej str\u00e1nke \u201eKreat\u00edvne\u201c sa nach\u00e1dzaj\u00fa podstr\u00e1nky ako \u201eBrush Pen\u201c a \u201eKalligrafick\u00e9 sady\u201c. Na t\u00fdchto podstr\u00e1nkach sa op\u00e4\u0165 nach\u00e1dzaj\u00fa produkty.<\/p><p class=\"theme-wp-block gb-responsive-227401-identifier\">Rovnako ako pri Avent, rozdelenie na str\u00e1nky a podstr\u00e1nky sl\u00fa\u017ei na preh\u013eadnos\u0165, tak\u017ee z\u00e1kazn\u00edci r\u00fdchlo a jednoducho n\u00e1jdu produkty, ktor\u00e9 h\u013eadaj\u00fa, a maj\u00fa dobr\u00fd n\u00e1kupn\u00fd z\u00e1\u017eitok.<\/p><p class=\"theme-wp-block gb-responsive-440818-identifier\">Akon\u00e1hle si stanov\u00edte \u0161trukt\u00faru, m\u00f4\u017eete ju jednoducho vytvori\u0165 pomocou predpripraven\u00fdch \u0161abl\u00f3n a upravova\u0165 pomocou funkcie drag &#038; drop. Okrem textov m\u00f4\u017eete samozrejme pou\u017ei\u0165 aj vide\u00e1 a obr\u00e1zky, aby ste rozpr\u00e1vali svoj pr\u00edbeh. Tak m\u00f4\u017eete svoje produkty dokonca uk\u00e1za\u0165 v akcii.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-187575-identifier\">Vytvorenie obchodu zna\u010dky Amazon: \u0160abl\u00f3ny<\/h3><p class=\"theme-wp-block gb-responsive-87865-identifier\">Niektor\u00ed online predajcovia si nezakladaj\u00fa obchod na Amazone, preto\u017ee si myslia, \u017ee jeho vytvorenie je \u0165a\u017ek\u00e9. Opak je pravdou: Na to, aby ste si vytvorili svoj vlastn\u00fd obchod, v\u00e1m Amazon poskytuje tri \u0161abl\u00f3ny, s ktor\u00fdmi m\u00f4\u017eete r\u00fdchlo a jednoducho vytvori\u0165 profesion\u00e1lnu str\u00e1nku. Obsah \u0161abl\u00f3n si m\u00f4\u017eete prisp\u00f4sobi\u0165 pod\u013ea vlastn\u00e9ho uv\u00e1\u017eenia. Jednotliv\u00e9 dla\u017edice v r\u00e1mci \u0161abl\u00f3n je mo\u017en\u00e9 pres\u00fava\u0165, odstra\u0148ova\u0165 alebo prid\u00e1va\u0165 nov\u00e9. Kto si chce svoju str\u00e1nku rad\u0161ej navrhn\u00fa\u0165 s\u00e1m, m\u00f4\u017ee tie\u017e vyu\u017ei\u0165 pr\u00e1zdnu \u0161abl\u00f3nu a naplni\u0165 ju prvkami ako obr\u00e1zkami, produktmi alebo textami.<\/p><p class=\"theme-wp-block gb-responsive-223415-identifier\">Ke\u010f\u017ee \u0161abl\u00f3ny sp\u013a\u0148aj\u00fa r\u00f4zne po\u017eiadavky, mali by ste sa najprv rozhodn\u00fa\u0165, \u010do chcete s jednou str\u00e1nkou dosiahnu\u0165. Chcete poskytn\u00fa\u0165 preh\u013ead alebo predstavi\u0165 ve\u013ea jednotliv\u00fdch produktov? Rozhodnite sa teda najprv, ak\u00fd je cie\u013e str\u00e1nky, a potom vyberte \u0161abl\u00f3nu, ktor\u00e1 to najlep\u0161ie odr\u00e1\u017ea.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-777671-identifier\">Marquee (\u00davod)<\/h4><p class=\"theme-wp-block gb-responsive-832682-identifier\">T\u00e1to \u0161abl\u00f3na je ur\u010den\u00e1 ako \u00favodn\u00e1 str\u00e1nka. Tu je miesto pre texty a obr\u00e1zky, ktor\u00e9 ilustruj\u00fa va\u0161u ponuku. Kr\u00e1tke texty, ktor\u00e9 popisuj\u00fa zmysel str\u00e1nky, s\u00fa na to vhodn\u00e9. T\u00fato \u0161abl\u00f3nu m\u00f4\u017eete napr\u00edklad vyu\u017ei\u0165 ako domovsk\u00fa str\u00e1nku a hrubo prezentova\u0165 svoju ponuku, tak ako to bolo uroben\u00e9 v obchode zna\u010dky Amazon Basics:<\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-922352-identifier\"><img decoding=\"async\" width=\"844\" height=\"437\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics-844x437.png\" alt=\"obchod zna\u010dky Amazon Basics\" class=\"wp-image-9226\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics-407x211.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics-768x397.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics-844x437.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics-1536x795.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics.png 1600w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-131702-identifier\">Kr\u00e1tky text predstavuje z\u00e1kladn\u00fa spr\u00e1vu zna\u010dky, \u010fal\u0161ie obr\u00e1zky ved\u00fa \u010ditate\u013ea k pr\u00edslu\u0161n\u00fdm kateg\u00f3ri\u00e1m.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-834886-identifier\">Showcase (Prezent\u00e1cia produktu)<\/h4><p class=\"theme-wp-block gb-responsive-29511-identifier\">Tu je d\u00f4raz na prezent\u00e1ciu produktov a s\u00favisiacich obsahov. S minimom textu a mno\u017estvom (produktov\u00fdch) obr\u00e1zkov m\u00f4\u017eete uk\u00e1za\u0165, \u010do tento obchod zna\u010dky Amazon pon\u00faka.<\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329660-identifier\"><img decoding=\"async\" width=\"844\" height=\"564\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2-844x564.png\" alt=\"obchod zna\u010dky Amazon Basics pr\u00edklad 2\" class=\"wp-image-9230\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2-407x272.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2-768x514.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2-844x564.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2-1536x1027.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2.png 1600w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-370860-identifier\">Product Grid (Produktov\u00e1 mrie\u017eka)<\/h4><p class=\"theme-wp-block gb-responsive-709998-identifier\">T\u00e1to \u0161abl\u00f3na zobrazuje vybran\u00e9 produkty v mrie\u017ekovom zobrazen\u00ed. Preto je t\u00e1to \u0161abl\u00f3na vhodn\u00e1 pre podstr\u00e1nky, na ktor\u00fdch si z\u00e1kazn\u00edci m\u00f4\u017eu vybra\u0165, ktor\u00fd produkt chc\u00fa k\u00fapi\u0165.<\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-530253-identifier\"><img decoding=\"async\" width=\"844\" height=\"559\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel-844x559.png\" alt=\"obchod zna\u010dky Amazon Vans pr\u00edklad\" class=\"wp-image-9234\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel-407x269.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel-768x508.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel-844x559.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel-1536x1017.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel.png 1600w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><blockquote class=\"theme-wp-block wp-block-quote desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-983266-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-779950-identifier\"><strong>Dobr\u00e9 vedie\u0165: <\/strong>Nemus\u00edte sa nutne spolieha\u0165 na jednu z troch \u0161abl\u00f3n. Namiesto toho si m\u00f4\u017eete vybra\u0165 aj \u0161abl\u00f3nu \u201ePr\u00e1zdna\u201c a svoj obchod si navrhn\u00fa\u0165 od z\u00e1kladov sami.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-443850-identifier\">Vytvorenie obchodu zna\u010dky Amazon: Pridanie produktov<\/h3><p class=\"theme-wp-block gb-responsive-247340-identifier\">Akon\u00e1hle je \u0161trukt\u00fara str\u00e1nok stanoven\u00e1 a vy ste si vybrali \u0161abl\u00f3nu str\u00e1nky, m\u00f4\u017eete nov\u00fd obchod Amazon naplni\u0165 obsahom.<\/p><p class=\"theme-wp-block gb-responsive-161549-identifier\">Na to sa pracuje s tzv. dla\u017edicami. Tieto ur\u010duj\u00fa ve\u013ekos\u0165 zobrazen\u00e9ho obsahu. Tak m\u00f4\u017ee dla\u017edica bu\u010f zaplni\u0165 cel\u00fa \u0161\u00edrku str\u00e1nky, alebo len mal\u00fa \u010das\u0165, napr\u00edklad \u0161tvrtinu. Aby ste to ilustrovali, pozrite sa e\u0161te raz na vy\u0161\u0161ie uveden\u00e9 pr\u00edklady. Hlavi\u010dka Avent alebo ONLINE zaber\u00e1 cel\u00fa \u0161\u00edrku str\u00e1nky, zatia\u013e \u010do top\u00e1nky Vans zaberaj\u00fa len po jednom piatom.<\/p><p class=\"theme-wp-block gb-responsive-301012-identifier\">Dla\u017edice vo va\u0161om Brand Store m\u00f4\u017eete pod\u013ea ve\u013ekosti naplni\u0165 r\u00f4znymi obsahmi. Okrem medi\u00e1lnych form\u00e1tov ako obr\u00e1zky alebo vide\u00e1 m\u00f4\u017eete tie\u017e vlo\u017ei\u0165 produktov\u00e9 mrie\u017eky. Pri tom sa zobrazuj\u00fa inform\u00e1cie ako n\u00e1zov produktu, obr\u00e1zok, logo Prime a hodnotenie pomocou hviezd. Ak z\u00e1kazn\u00edci klikn\u00fa na jednu z pon\u00fak, bud\u00fa presmerovan\u00ed na vlastn\u00fa str\u00e1nku s detailmi produktu.<\/p><p class=\"theme-wp-block gb-responsive-84285-identifier\">Produkty prid\u00e1te jednoducho cez vyh\u013ead\u00e1vaciu funkciu pomocou ASIN alebo k\u013e\u00fa\u010dov\u00fdch slov. Dokonca aj zoznamy s a\u017e 500 ASINmi m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 na pridanie produktov.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-218443-identifier\">Bestsellery, odpor\u00fa\u010dan\u00e9 produkty a ponuky<\/h4><p class=\"theme-wp-block gb-responsive-448666-identifier\">M\u00f4\u017eete tie\u017e pou\u017ei\u0165 dla\u017edicu bestseller, aby ste automaticky zobrazili p\u00e4\u0165 produktov s\u00fa\u010dasne, ktor\u00e9 sa najviac pred\u00e1vaj\u00fa a s\u00fa priraden\u00e9 k va\u0161ej zna\u010dke. M\u00e1te tie\u017e mo\u017enos\u0165 pou\u017ei\u0165 dla\u017edicu pre odpor\u00fa\u010dan\u00e9 produkty. T\u00fdmto sp\u00f4sobom sa kupuj\u00facim zobrazia \u010fal\u0161ie produkty v\u00e1\u0161ho portf\u00f3lia, ktor\u00e9 by ich \u2013 na z\u00e1klade ich n\u00e1kupnej hist\u00f3rie \u2013 mohli tie\u017e zauj\u00edma\u0165. Pre oba typy dla\u017ed\u00edc plat\u00ed, \u017ee m\u00f4\u017eu by\u0165 pou\u017eit\u00e9 iba vtedy, ak va\u0161a ponuka <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/pozor-prosim-ako-zvysit-viditelnost-vasich-produktov-v-organickom-vyhladavani\/\">bestsellery<\/a> resp. odpor\u00fa\u010dan\u00e9 produkty zah\u0155\u0148a.<\/p><p class=\"theme-wp-block gb-responsive-365872-identifier\">Ak svojim z\u00e1kazn\u00edkom pon\u00fakate \u0161peci\u00e1lne ponuky, m\u00f4\u017eete to tie\u017e zobrazi\u0165 vo svojom Brand Store na Amazone. Na to vyberiete v pr\u00edslu\u0161nej dla\u017edici a\u017e \u0161tyri produkty na riadok, ktor\u00e9 tam chcete zobrazi\u0165 \u2013 \u010d\u00edm menej produktov zobraz\u00edte, t\u00fdm lep\u0161ie m\u00f4\u017eete zv\u00fdrazni\u0165 pr\u00edslu\u0161n\u00fa ponuku. Dla\u017edice pre odpor\u00fa\u010dan\u00e9 ponuky s\u00fa pon\u00fakan\u00e9 iba po\u010das trvania akcie a automaticky sa deaktivuj\u00fa, akon\u00e1hle uplynie \u010das. V\u0161imnite si, \u017ee Amazon tu zobrazuje iba \u010dasovo obmedzen\u00e9 ponuky ako \u201ePonuka d\u0148a\u201c alebo \u201eNajlep\u0161ia ponuka\u201c, akcie s kup\u00f3nmi s\u00fa z toho vyl\u00fa\u010den\u00e9.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-53212-identifier\">Zhrnutie: Ako vytvori\u0165 Amazon Brand Store?<\/h3><p class=\"theme-wp-block gb-responsive-267326-identifier\">Vytvorenie Brand Store je ve\u013emi jednoduch\u00e9. Nepotrebujete ani dizajn\u00e9ra vo svojom t\u00edme. Iba profesion\u00e1lne produktov\u00e9 fotografie a predajn\u00e9 texty by ste mali ma\u0165 pripraven\u00e9.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-143179-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-680552-identifier\">Zaregistrujte svoju zna\u010dku v <strong>Amazon Brand Registry<\/strong>. T\u00e1to registr\u00e1cia je tie\u017e bezplatn\u00e1, av\u0161ak va\u0161a zna\u010dka mus\u00ed by\u0165 u\u017e zaregistrovan\u00e1 v n\u00e1rodnom registri ochrann\u00fdch zn\u00e1mok. Ak je to tak, proces bude dokon\u010den\u00fd za nieko\u013eko t\u00fd\u017ed\u0148ov.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929429-identifier\">Prihl\u00e1ste sa do <strong>Seller Central<\/strong>. V rozba\u013eovacej ponuke n\u00e1jdete pod \u201eObchody\u201c polo\u017eku \u201eSpravova\u0165 obchody\u201c.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-218164-identifier\">Teraz vytvorte nov\u00fd Amazon Brand Store. Uve\u010fte <strong>n\u00e1zov zna\u010dky<\/strong> a <strong>logo zna\u010dky<\/strong>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-935963-identifier\">Vyberte si z dvoch r\u00f4znych <strong>produktov\u00fdch mrie\u017eok<\/strong>. V \u0161tandardnej variante m\u00f4\u017eete na jednej str\u00e1nke umiestni\u0165 viac produktov ako v \u201eTall\u201c mrie\u017eke, preto\u017ee t\u00e1 zobrazuje v\u00e4\u010d\u0161ie obr\u00e1zky produktov.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-260232-identifier\">Rozhodnite sa pre jednu z troch <strong>\u0161abl\u00f3n<\/strong> pre v\u00e1\u0161 Amazon Brand Store. Vlastn\u00fd dizajn je tie\u017e mo\u017en\u00fd, ak za\u010dnete s pr\u00e1zdnou \u0161abl\u00f3nou.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-326838-identifier\">Vypl\u0148te \u0161abl\u00f3nu teraz pridan\u00edm <strong>dla\u017ed\u00edc<\/strong> a navrhnite domovsk\u00fa str\u00e1nku. V\u010faka funkcii \u201eDrag &#038; Drop\u201c je proces ve\u013emi jednoduch\u00fd, aj bez odborn\u00fdch znalost\u00ed v oblasti m\u00e9di\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-949825-identifier\">Skontrolujte svoj obchod v <strong>n\u00e1h\u013eade<\/strong>. Potom m\u00f4\u017eete proces dokon\u010di\u0165.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-725194-identifier\">Amazon teraz kontroluje v\u00e1\u0161 Brand Store. Po <strong>procese schv\u00e1lenia<\/strong> bude obchod pr\u00edstupn\u00fd cez vlastn\u00fa URL.<\/li><\/ol><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-732820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-430648-identifier\">Amazon Brand Store \u2013 Pokyny: Na \u010do si da\u0165 pozor<\/h2><p class=\"theme-wp-block gb-responsive-228728-identifier\">Ke\u010f vytvor\u00edte svoj Brand Store na Amazone, bude skontrolovan\u00fd do 72 hod\u00edn. Pri tom online gigant over\u00ed, \u010di ste dodr\u017eali pokyny pre zobrazenie obchodu a v\u0161eobecn\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/wichtigsten-produktrichtlinien-amazon\/\">pokyny<\/a> e-commerce giganta.<\/p><p class=\"theme-wp-block gb-responsive-593104-identifier\">Vyp\u00edsa\u0165 v\u0161etky pokyny Amazonu pre Brand Stores by presiahlo rozsah tohto blogov\u00e9ho \u010dl\u00e1nku, ale radi v\u00e1m poskytneme aspo\u0148 tie najd\u00f4le\u017eitej\u0161ie.<\/p><p class=\"theme-wp-block gb-responsive-324662-identifier\">Najprv mus\u00ed ka\u017ed\u00e1 str\u00e1nka obsahova\u0165 aspo\u0148 jednu \u010fal\u0161iu dla\u017edicu ved\u013ea hlavi\u010dky. Maxim\u00e1lny po\u010det 20 sekci\u00ed nesmie by\u0165 prekro\u010den\u00fd. Niektor\u00e9 typy dla\u017ed\u00edc sa tie\u017e m\u00f4\u017eu pou\u017e\u00edva\u0165 len obmedzene:<\/p><p class=\"theme-wp-block gb-responsive-620336-identifier\">Z\u00e1kladn\u00e9 dla\u017edice s\u00fa k dispoz\u00edcii v \u0161tyroch ve\u013ekostiach. Je potrebn\u00e9 ma\u0165 na pam\u00e4ti, \u017ee niektor\u00e9 obsahy sa m\u00f4\u017eu zobrazi\u0165 iba v ur\u010dit\u00fdch ve\u013ekostiach. Napr\u00edklad produktov\u00e1 mrie\u017eka m\u00f4\u017ee by\u0165 zobrazen\u00e1 iba v najv\u00e4\u010d\u0161ej ve\u013ekosti \u201eFull Width\u201c, zatia\u013e \u010do obr\u00e1zky s\u00fa dostupn\u00e9 vo v\u0161etk\u00fdch ve\u013ekostiach.<\/p><p class=\"theme-wp-block gb-responsive-580671-identifier\">Ak chcete vo svojom Brand Store na Amazone pou\u017e\u00edva\u0165 medi\u00e1lne obsahy ako obr\u00e1zky a vide\u00e1, musia tieto tie\u017e sp\u013a\u0148a\u0165 ur\u010dit\u00e9 minim\u00e1lne po\u017eiadavky. Obr\u00e1zky by mali ma\u0165 minim\u00e1lnu ve\u013ekos\u0165 750 x 750 pixelov a vide\u00e1 aspo\u0148 450 x 320 pixelov. \u010c\u00edm v\u00e4\u010d\u0161\u00ed m\u00e1 by\u0165 zobrazen\u00fd pr\u00edslu\u0161n\u00fd medi\u00e1lny obsah, t\u00fdm vy\u0161\u0161ie mus\u00ed by\u0165 aj rozl\u00ed\u0161enie.<\/p><p class=\"theme-wp-block gb-responsive-264947-identifier\">\u010eal\u0161ie po\u017eiadavky pre v\u00e1\u0161 Brand Store na Amazone n\u00e1jdete na <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/stores#header\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pomocn\u00fdch str\u00e1nkach<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-812524-identifier\">Tipy pre v\u00e1\u0161 Amazon Brand Store: Najlep\u0161ie praktiky<\/h3><p class=\"theme-wp-block gb-responsive-76269-identifier\">S Brand Stores m\u00e1te mo\u017enos\u0165 roz\u0161\u00edri\u0165 svoje branding a pren\u00e1\u0161a\u0165 svoju zna\u010dkov\u00fa spr\u00e1vu navonok. Preto by ste mali dba\u0165 na jednotn\u00fd \u0161t\u00fdl. Vyberte farby, obr\u00e1zky a vide\u00e1, ktor\u00e9 sa hodia k va\u0161ej zna\u010dke a samozrejme aj k sebe navz\u00e1jom.<\/p><p class=\"theme-wp-block gb-responsive-425230-identifier\">Vo v\u0161eobecnosti je rozumn\u00e9 pri nastavovan\u00ed v\u00e1\u0161ho Amazon Brand Store cielene vytv\u00e1ra\u0165 vizu\u00e1lne podnety, preto\u017ee tieto \u00fa\u010dinnej\u0161ie p\u00f4sobia na potenci\u00e1lnych z\u00e1kazn\u00edkov a r\u00fdchlej\u0161ie pritiahnu pozornos\u0165. Dbajte na to, aby boli obr\u00e1zky v\u00fdsti\u017en\u00e9 a podporovali va\u0161u spr\u00e1vu. Ak pred\u00e1vate wellness produkt, napr\u00edklad sa hodia obr\u00e1zky, ktor\u00e9 vy\u017earuj\u00fa relax\u00e1ciu.<\/p><p class=\"theme-wp-block gb-responsive-243723-identifier\">Najm\u00e4 pri va\u0161om titulnom obr\u00e1zku by ste mali zvoli\u0165 dokonal\u00fd obr\u00e1zok, preto\u017ee je to prv\u00e9, \u010do z\u00e1kazn\u00edci v\u00f4bec vidia vo va\u0161om Amazon obchode. Mal by dobre prezentova\u0165 va\u0161u zna\u010dku a obsahova\u0165 va\u0161e logo.<\/p><p class=\"theme-wp-block gb-responsive-373994-identifier\">Pokia\u013e ide o obr\u00e1zky: Dbajte na vysok\u00fa kvalitu a nechajte ich vyhotovi\u0165 profesion\u00e1lnym fotografom \u2013 rozmazan\u00e9, neostr\u00e9 obr\u00e1zky p\u00f4sobia mimoriadne neprofesion\u00e1lne a ur\u010dite nevzbudzuj\u00fa d\u00f4veru v kvalitu va\u0161ich tovarov.<\/p><p class=\"theme-wp-block gb-responsive-536580-identifier\">Samozrejme, \u017eiadny Brand Store na Amazone sa nezaob\u00edde bez textov. Tieto by mali by\u0165 \u010do najstru\u010dnej\u0161ie a v\u00fdsti\u017en\u00e9. Najlep\u0161ie sa obmedzte na k\u013e\u00fa\u010dov\u00e9 body, preto\u017ee tu je d\u00f4le\u017eit\u00e1 \u010ditate\u013enos\u0165.<\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-80727-identifier\"><img decoding=\"async\" width=\"844\" height=\"348\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2-844x348.png\" alt=\"Amazon Brand Store Online Beispiel 2\" class=\"wp-image-9238\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2-407x168.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2-768x317.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2-844x348.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2-1536x634.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2.png 1600w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828861-identifier\">S iba nieko\u013ek\u00fdmi slovami zd\u00f4raz\u0148uj\u00fa svoje desa\u0165ro\u010dn\u00e9 sk\u00fasenosti v odvetv\u00ed a oslovuj\u00fa \u0161irok\u00e9 publikum.<\/p><p class=\"theme-wp-block gb-responsive-954455-identifier\">Ke\u010f\u017ee je mo\u017en\u00e9 n\u00e1js\u0165 Amazon Brand Store cez Google, mali by ste pri vytv\u00e1ran\u00ed textov dba\u0165 aj na <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-zlepsite-svoje-hodnotenie-s-spravnym-nastrojom-na-klucove-slova-amazon\/\">spr\u00e1vne pou\u017e\u00edvanie k\u013e\u00fa\u010dov\u00fdch slov<\/a>. T\u00fdmto sp\u00f4sobom m\u00f4\u017eete zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 na Googli a t\u00fdm aj n\u00e1v\u0161tevy v\u00e1\u0161ho obchodu. To zase zvy\u0161uje va\u0161e predajn\u00e9 \u010d\u00edsla.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-330945-identifier\">Z\u00e1ver: Takto funguje branding na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-982269-identifier\">Kr\u00e1tko a jasne: Vlastn\u00fd Amazon Brand Store v\u00e1m poskytuje rozsiahle mo\u017enosti brandingu v r\u00e1mci prostredia trhu. Ka\u017ed\u00fd obchod m\u00e1 svoju vlastn\u00fa URL, \u010do v\u00e1m umo\u017e\u0148uje aj reklamu mimo Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-869886-identifier\">V\u010faka \u0161abl\u00f3nam a jednoduch\u00e9mu syst\u00e9mu dla\u017ed\u00edc nemus\u00edte by\u0165 dizajn\u00e9rom, aby ste vytvorili profesion\u00e1lny Amazon Brand Store. Ur\u010dite tak\u00fd obchod nevytvor\u00edte za dve min\u00faty, ale n\u00e1maha sa u\u017e len t\u00fdmto vyrovn\u00e1, \u017ee vo va\u0161om obchode nie s\u00fa pon\u00fakan\u00e9 ani propagovan\u00e9 konkuren\u010dn\u00e9 produkty. Navy\u0161e m\u00f4\u017eete svoj obchod naplni\u0165 vlastn\u00fdmi farbami a obr\u00e1zkami a rozpr\u00e1va\u0165 svoj vlastn\u00fd pr\u00edbeh. Takto posiln\u00edte povedomie va\u0161ich z\u00e1kazn\u00edkov o va\u0161ej zna\u010dke, v\u00fdrazne zv\u00fd\u0161ite \u0161ancu, \u017ee z\u00e1kazn\u00edci u v\u00e1s op\u00e4\u0165 nak\u00fapia, a zvy\u0161uje sa lojalita z\u00e1kazn\u00edkov.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-333986-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1730475482923\"><strong class=\"schema-faq-question\"><strong>\u010co je Amazon Brand Store?<\/strong><\/strong> <p class=\"schema-faq-answer\">S Brand Store m\u00f4\u017eu predajcovia na Amazone otvori\u0165 vlastn\u00fd obchod na Amazone, ktor\u00fd vyzer\u00e1 takmer ako samostatn\u00fd online obchod. Napriek tomu s\u00fa objedn\u00e1vky spracov\u00e1van\u00e9 cez Amazon. Tak\u00fdto Brand Store dostane od Amazonu vlastn\u00fa URL, tak\u017ee na\u0148 m\u00f4\u017ee by\u0165 nasmerovan\u00e1 aj reklama. Takto m\u00f4\u017eu predajcovia predstavi\u0165 svoju zna\u010dku a prezentova\u0165 s\u00favisiace produkty mimo konkurencie.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730475605712\"><strong class=\"schema-faq-question\"><strong>Ako vytvor\u00edm Amazon Store?<\/strong><\/strong> <p class=\"schema-faq-answer\">Najprv mus\u00ed by\u0165 zna\u010dka zaregistrovan\u00e1 v registr\u00e1cii zna\u010diek Amazon. Potom m\u00f4\u017eu predajcovia vytvori\u0165 obchod v Seller Central. K dispoz\u00edcii s\u00fa r\u00f4zne \u0161abl\u00f3ny, ktor\u00e9 je mo\u017en\u00e9 individu\u00e1lne prisp\u00f4sobi\u0165 pomocou funkcie Drag &#038; Drop. Nakoniec prebehne e\u0161te kontrola zo strany Amazonu, predt\u00fdm ne\u017e obchod p\u00f4jde online.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730475630383\"><strong class=\"schema-faq-question\"><strong>Ako m\u00f4\u017eem otvori\u0165 Amazon obchod?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aby ste otvorili Amazon obchod, musia ma\u0165 z\u00e1ujemcovia predajn\u00fd \u00fa\u010det a u\u017e pon\u00faka\u0165 produkty na Amazone. Okrem toho mus\u00ed by\u0165 zna\u010dka zaregistrovan\u00e1 v registr\u00e1cii zna\u010diek Amazon. N\u00e1sledne m\u00f4\u017ee by\u0165 Amazon obchod vytvoren\u00fd v Seller Central a vybaven\u00fd polo\u017ekami.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-630040-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Pr\u00e1vne n\u00e1roky na obr\u00e1zky v porad\u00ed obr\u00e1zkov: \u00a9 stock.adobe.com \u2013 Ruth \/ Screenshoty @ Amazon<\/span><br><\/p><p class=\"theme-wp-block gb-responsive-784465-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1ve na Amazone je \u0165a\u017ek\u00e9 vykon\u00e1va\u0165 poriadne brandovanie a vytv\u00e1ra\u0165 rozpoznate\u013enos\u0165 pre svoju zna\u010dku. Aj ke\u010f je mo\u017en\u00e9 pomocou A+ obsahu individu\u00e1lne prisp\u00f4sobi\u0165 svoje str\u00e1nky s detailmi produktov, pokia\u013e ide o brandovanie, m\u00e1 to sk\u00f4r obmedzen\u00fd dopad. Preto online gigant pon\u00faka predajcom registrovan\u00fdch zna\u010diek mo\u017enos\u0165 zriadi\u0165 si vlastn\u00fd obchod zna\u010dky na Amazone a v podstate<\/p>\n","protected":false},"author":5,"featured_media":68058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-227925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vlastn\u00fd Amazon Brand Store: Takto to funguje<\/title>\n<meta name=\"description\" content=\"Brand Store na Amazone: Funkcie, dopady a implement\u00e1cia v jednom \u2013 zistite teraz, ako va\u0161a zna\u010dka z\u00edska.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vlastn\u00fd Amazon Brand Store: Takto to funguje\" \/>\n<meta property=\"og:description\" content=\"Brand Store na Amazone: Funkcie, dopady a implement\u00e1cia v jednom \u2013 zistite teraz, ako va\u0161a zna\u010dka z\u00edska.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T09:36:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/01150124\/amazon-brandstore-marke.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"\u010co je obchod zna\u010dky Amazon? 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Tak\u00fdto Brand Store dostane od Amazonu vlastn\u00fa URL, tak\u017ee na\u0148 m\u00f4\u017ee by\u0165 nasmerovan\u00e1 aj reklama. Takto m\u00f4\u017eu predajcovia predstavi\u0165 svoju zna\u010dku a prezentova\u0165 s\u00favisiace produkty mimo konkurencie.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/#faq-question-1730475605712","position":2,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/#faq-question-1730475605712","name":"Ako vytvor\u00edm Amazon Store?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Najprv mus\u00ed by\u0165 zna\u010dka zaregistrovan\u00e1 v registr\u00e1cii zna\u010diek Amazon. Potom m\u00f4\u017eu predajcovia vytvori\u0165 obchod v Seller Central. K dispoz\u00edcii s\u00fa r\u00f4zne \u0161abl\u00f3ny, ktor\u00e9 je mo\u017en\u00e9 individu\u00e1lne prisp\u00f4sobi\u0165 pomocou funkcie Drag & Drop. Nakoniec prebehne e\u0161te kontrola zo strany Amazonu, predt\u00fdm ne\u017e obchod p\u00f4jde online.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/#faq-question-1730475630383","position":3,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/#faq-question-1730475630383","name":"Ako m\u00f4\u017eem otvori\u0165 Amazon obchod?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aby ste otvorili Amazon obchod, musia ma\u0165 z\u00e1ujemcovia predajn\u00fd \u00fa\u010det a u\u017e pon\u00faka\u0165 produkty na Amazone. Okrem toho mus\u00ed by\u0165 zna\u010dka zaregistrovan\u00e1 v registr\u00e1cii zna\u010diek Amazon. 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