
{"id":227937,"date":"2020-03-20T12:37:00","date_gmt":"2020-03-20T12:37:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-na-amazone-podla-studie-su-to-najuspesnejsie-metody-na-buy-box-zisk\/"},"modified":"2020-03-20T12:37:00","modified_gmt":"2020-03-20T12:37:00","slug":"repricer-na-amazone-podla-studie-su-to-najuspesnejsie-metody-na-buy-box-zisk","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/repricer-na-amazone-podla-studie-su-to-najuspesnejsie-metody-na-buy-box-zisk\/","title":{"rendered":"Repricer na Amazone: Pod\u013ea \u0161t\u00fadie s\u00fa to naj\u00faspe\u0161nej\u0161ie met\u00f3dy na Buy Box zisk"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-119906-identifier\">\u0160t\u00fadia \u201eEmpirick\u00e1 anal\u00fdza algoritmick\u00e9ho ur\u010dovania cien na Amazon Marketplace\u201c z Northeastern University Boston* zistila, ako online predajcovia Repricer vyu\u017e\u00edvaj\u00fa, ak\u00e9 s\u00fa ich cenov\u00e9 strat\u00e9gie a ako ve\u013emi je Repricer na Amazone roz\u0161\u00edren\u00e9. V\u00fdskumn\u00fd t\u00edm si vybral Amazon, preto\u017ee sa tento online gigant stal najv\u00e4\u010d\u0161\u00edm trhoviskom na svete pre online predajcov z USA, Eur\u00f3py a \u00c1zie.<\/p><p class=\"theme-wp-block gb-responsive-969619-identifier\">Po\u010das obdobia \u0161tyroch mesiacov zhroma\u017edil v\u00fdskumn\u00fd t\u00edm verejn\u00e9 \u00fadaje z takmer 1 700 bestsellerov\u00fdch produktov na Amazone. T\u00fdmto sp\u00f4sobom bolo mo\u017en\u00e9 identifikova\u0165 500 online predajcov, ktor\u00ed s ve\u013ekou pravdepodobnos\u0165ou pou\u017e\u00edvaj\u00fa Repricer. N\u00e1sledne boli pre \u0161t\u00fadiu vyvinut\u00e9 met\u00f3dy na rozpoznanie a anal\u00fdzu algoritmov ur\u010dovania cien a spr\u00e1vania Repricer na trhovisku. T\u00edm \u0161t\u00fadie sk\u00famal vlastnosti online predajcov a charakterizoval vplyv strat\u00e9gi\u00ed pre ur\u010dovanie cien na dynamiku trhu.<\/p><p class=\"theme-wp-block gb-responsive-72367-identifier\"><em>Kto potrebuje na tomto mieste e\u0161te mal\u00fd osvie\u017euj\u00faci kurz, n\u00e1jde tu v\u0161etko k t\u00e9me: \u201e<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najvacsich-chyb-pri-prehodnocovani-cien\/\">\u010co vlastne je Repricing a ak\u00fdch 14 najv\u00e4\u010d\u0161\u00edch ch\u00fdb by sa mali predajcovia vyvarova\u0165?<\/a>\u201c <\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-661974-identifier\" id=\"tab-con-6\">Teoretick\u00fd kupuj\u00faci je bez \u00fa\u010dtu Prime.<\/h2><p class=\"theme-wp-block gb-responsive-684279-identifier\">Hoci americk\u00fd koncern Amazon na celom svete eviduje\u00a0<a href=\"https:\/\/t3n.de\/news\/amazon-hat-weltweit-150-millionen-1247966\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 mili\u00f3nov pou\u017e\u00edvate\u013eov Prime<\/a>, v\u00fdskumn\u00edci z Northeastern University Boston sa pri zbere \u00fadajov rozhodli pre \u00fa\u010det bez Prime.\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA doprava m\u00e1 ve\u013ek\u00fd vplyv na prerozdelenie podielov Buy Box<\/a>. Z poh\u013eadu vedcov by boli ponuky online predajcov, ktor\u00ed nenab\u00edzaj\u00fa Prime dopravu, pravdepodobne zo strany algoritmu Amazonu skryt\u00e9. To by v\u00fdrazne zmenilo v\u00fdsledky \u0161t\u00fadie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698953-identifier\" id=\"tab-con-1\">\u010co okam\u017eite udrie do o\u010d\u00ed v\u00fdskumn\u00e9mu t\u00edmu?<\/h3><p class=\"theme-wp-block gb-responsive-719966-identifier\">V priebehu \u0161t\u00fadie mohli vedci pozorova\u0165, \u017ee online predajcovia, ktor\u00ed pou\u017e\u00edvaj\u00fa Repricer, sa zdaj\u00fa by\u0165 \u00faspe\u0161nej\u0161\u00ed ako predajcovia, ktor\u00ed ho nemaj\u00fa v prev\u00e1dzke. Prv\u00e1 skupina predajcov s\u00edce pon\u00faka menej produktov, ale dost\u00e1va v\u00fdrazne viac z\u00e1kazn\u00edckych hodnoten\u00ed. To nazna\u010duje, \u017ee sa dosahuje ove\u013ea vy\u0161\u0161\u00ed objem predaja.<\/p><p class=\"theme-wp-block gb-responsive-5873-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Okrem toho online predajcovia s Repricer \u010dastej\u0161ie z\u00edskavaj\u00fa Buy Box, aj ke\u010f nenab\u00edzaj\u00fa najni\u017e\u0161iu cenu. Vedci si v\u0161ak tie\u017e v\u0161imli, \u017ee pokus o z\u00edskanie\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/infografika-tychto-13-krokov-vedie-k-zisku-z-amazonu-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box<\/a>\u00a0s najni\u017e\u0161ou cenou vedie k v\u00fdrazn\u00fdm cenov\u00fdm v\u00fdkyvom pri jednotliv\u00fdch ponuk\u00e1ch. To op\u00e4\u0165 m\u00e4tie kupuj\u00facich a vedie k nespokojnosti z\u00e1kazn\u00edkov.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-988948-identifier\" id=\"tab-con-2\">Zhrnutie v\u00fdsledkov \u0161t\u00fadie<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-532157-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-345481-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V priebehu pozorovan\u00ed\u00a0<strong>m\u00e1\u00a0<\/strong><strong>iba 13% pon\u00fak statick\u00fa cenu v Buy Box.<\/strong><strong>\u00a050% produktov v\u0161ak zaznamen\u00e1va viac ako 14 zmien za de\u0148<\/strong><strong>.<\/strong>\u00a0<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-729172-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg\" alt=\"Cit\u00e1t z \u0161t\u00fadie Northeastern Boston University o pou\u017eit\u00ed Repricer na Amazone\" class=\"wp-image-1884\" style=\"width:443px;height:432px\" title=\"SELLERLOGIC-\u0161t\u00fadia-cit\u00e1ty-Repricer-Amazon-5\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-768106-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-497135-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Predajca, ktor\u00fd z\u00edskava Buy Box, je pri 31% bestsellerov\u00fdch \u010dl\u00e1nkov stabiln\u00fd. Pre zvy\u0161ok ponuky na Amazone s\u00fa v\u00ed\u0165azi Buy Box a ich ceny ve\u013emi dynamick\u00e9. Niektor\u00e9 produkty prech\u00e1dzaj\u00fa nieko\u013ek\u00fdmi stovkami cenov\u00fdch \u00faprav za de\u0148.<\/li><li class=\"theme-wp-block gb-responsive-614802-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Iba 60% najlep\u0161\u00edch predajcov z\u00edskava Buy Box.<\/strong>\u00a0Zhrnut\u00e9 v\u00fdsledky \u0161t\u00fadie ukazuj\u00fa, \u017ee NIE LEN cena je rozhoduj\u00faca pri prerozde\u013eovan\u00ed Buy Box.<\/li><li class=\"theme-wp-block gb-responsive-209413-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pre v\u00fdsti\u017en\u00e9 v\u00fdsledky v\u00fdskumn\u00fd t\u00edm zoh\u013eadnil cenu, sp\u00e4tn\u00fa v\u00e4zbu predajcov a po\u010det hodnoten\u00ed \u2013 tieto faktory tie\u017e ovplyv\u0148uj\u00fa prerozde\u013eovanie podielov Buy Box. Pod\u013ea Amazonu a na z\u00e1klade pozorovan\u00ed mnoh\u00fdch online predajcov s\u00fa v\u0161ak \u010fal\u0161ie faktory, ako objem predaja, \u010das reakcie, v\u010dasn\u00e9 dodanie at\u010f., rozhoduj\u00face pri prerozde\u013eovan\u00ed Buy Box. Tieto faktory v\u0161ak nebolo mo\u017en\u00e9 v r\u00e1mci \u0161t\u00fadie zmera\u0165 a preto nie s\u00fa s\u00fa\u010das\u0165ou v\u00fdsledkov \u0161t\u00fadie.<\/li><li class=\"theme-wp-block gb-responsive-311292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Po\u010das obdobia pozorovania vedci overili te\u00f3riu, \u017ee najni\u017e\u0161ia cena vyhr\u00e1 100% Buy Box. To sa deje iba v 50-60% pr\u00edpadov.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-662244-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg\" alt=\"Cit\u00e1t z \u0161t\u00fadie Northeastern Boston University o pou\u017eit\u00ed Repricern na Amazone\" class=\"wp-image-2413\" style=\"width:443px\" title=\"SELLERLOGIC-\u0161t\u00fadia-Quotes-Repricer-Amazon-4\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-411659-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-939883-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pri v\u00e1\u017een\u00ed faktorov, ktor\u00e9 po\u010das pozorovacieho obdobia <strong>zodpovedali za zisk Buy Box, dostali \u201cPrice Difference to the Lowest\u201d a \u201cPrice Ration to the Lowest\u201d<\/strong> najvy\u0161\u0161ie hodnoty \u2013 0,36 a 0,33. <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/splnene-spolocnostou-amazon-pre-koho-je-amazon-fba-vhodne\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vyu\u017eitie FBA<\/a> bolo zoh\u013eadnen\u00e9 s hodnotou iba 0,02. Toto v\u00e1\u017eenie je v\u00fdlu\u010dne sp\u00f4soben\u00e9 t\u00fdm, \u017ee pre vybran\u00fd \u00fa\u010det pou\u017e\u00edvate\u013ea bez Prime, FBA ponuka nehr\u00e1 ve\u013ek\u00fa \u00falohu.<\/li><li class=\"theme-wp-block gb-responsive-846399-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Najviac pou\u017e\u00edvan\u00e9 cenov\u00e9 strat\u00e9gie s\u00fa: najni\u017e\u0161ia alebo druh\u00e1 najni\u017e\u0161ia cena vo\u010di Amazone.<\/strong><\/li><li class=\"theme-wp-block gb-responsive-901513-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Naj\u010dastej\u0161ie pou\u017e\u00edvan\u00e1 cenov\u00e1 strat\u00e9gia je by\u0165 pod najni\u017e\u0161ou cenou.<\/strong> Pri zbere \u00fadajov bol analyzovan\u00fd aj Amazon ako online predajca. V\u00fdsledky jasne ukazuj\u00fa, <a href=\"https:\/\/www.amazon-watchblog.de\/\/marktplatz\/2039-amazon-produkte-teurer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u017ee Amazon nevyhnutne nie je pod cenou in\u00fdch predajcov.<\/a><\/li><li class=\"theme-wp-block gb-responsive-478815-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u00daloha Amazonu ako predajcu:<\/strong> Amazon na\u010falej dominuje na vlastnej platforme a po\u010das pozorovacieho obdobia pon\u00faka pribli\u017ene 75% v\u0161etk\u00fdch najpred\u00e1vanej\u0161\u00edch produktov. Ak Amazon s\u00fa\u0165a\u017e\u00ed s \u201cne-Repricer-predajcami\u201d, obsadzuje online obor v 96% pr\u00edpadov top poz\u00edcie. Ak je Buy Box pri ur\u010dit\u00fdch polo\u017ek\u00e1ch obsaden\u00e1 \u201cRepricer-predajcami\u201d, figuruje Amazon v 88% pr\u00edpadov v top 5 predajcov. <\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-303599-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg\" alt=\"Repricer na Amazone: Pod\u013ea \u0161t\u00fadie s\u00fa to naj\u00faspe\u0161nej\u0161ie met\u00f3dy pre zisk Buy Box\" class=\"wp-image-2787\" style=\"width:443px\" title=\"SELLERLOGIC-\u0161t\u00fadia-Quotes-Repricer-Amazon-7\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-584253-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-4957-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Norm\u00e1lne je cenov\u00fd rozdiel medzi Amazonom a najni\u017e\u0161ou cenou pribli\u017ene 15-30%. To je z poh\u013eadu vedcov sp\u00f4soben\u00e9 poplatkami, ktor\u00e9 musia predajcovia plati\u0165 Amazonu.<\/li><li class=\"theme-wp-block gb-responsive-913709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Po\u010das \u0161t\u00fadie sa op\u00e4\u0165 uk\u00e1zalo, \u017ee online predajcovia, ktor\u00ed vyu\u017e\u00edvaj\u00fa Repricer, sa s\u00fastre\u010fuj\u00fa na relat\u00edvne mal\u00e9 mno\u017estvo produktov, ktor\u00e9 m\u00f4\u017eu nakupova\u0165 vo ve\u013ek\u00fdch mno\u017estv\u00e1ch za n\u00edzke predajn\u00e9 ceny.<\/li><li class=\"theme-wp-block gb-responsive-792759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Online predajcovia, ktor\u00ed pou\u017e\u00edvaj\u00fa Repricer, dost\u00e1vaj\u00fa v\u00fdrazne viac sp\u00e4tnej v\u00e4zby<\/strong> ako \u201cne-Repricer-predajcovia\u201d. Na to m\u00f4\u017eu by\u0165 dva d\u00f4vody: Po prv\u00e9, t\u00edto predajcovia maj\u00fa ove\u013ea vy\u0161\u0161\u00ed objem predaja ako \u201cne-Repricer-predajcovia\u201d. Po druh\u00e9, \u00faspe\u0161n\u00ed predajcovia pristupuj\u00fa akt\u00edvnej\u0161ie k z\u00edskavaniu <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/5-tipov-ako-sa-vysporiadat-s-negativnymi-recenziami-ako-zlepsit-vasu-komunikaciu-so-zakaznikmi\/\" target=\"_blank\" rel=\"noreferrer noopener\">sp\u00e4tnej v\u00e4zby od z\u00e1kazn\u00edkov<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-159830-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Na z\u00e1ver: <strong>S\u00fa Repricer-predajcovia \u00faspe\u0161nej\u0161\u00ed pri z\u00edskavan\u00ed Buy Box?<\/strong> Vy\u0161etrovanie uk\u00e1zalo, \u017ee to naozaj plat\u00ed: predajcovia s Repricer z\u00edskavaj\u00fa Buy Box s v\u00fdrazne vy\u0161\u0161ou pravdepodobnos\u0165ou. \u0160t\u00fadia tie\u017e uk\u00e1zala, \u017ee Repricer-predajcovia sa sk\u00f4r <strong>s\u00fa\u0165a\u017eia o Buy Box s vy\u0161\u0161ou alebo rovnakou cenou, ako predajcovia, ktor\u00ed sa spoliehaj\u00fa len na najni\u017e\u0161iu cenu.<\/strong> Av\u0161ak aj ke\u010f Repricer-predajcovia nenab\u00edzaj\u00fa najni\u017e\u0161ie ceny, dok\u00e1\u017eu v\u010faka svojej predajnej hist\u00f3rii, sp\u00e4tnej v\u00e4zbe od z\u00e1kazn\u00edkov a objemu predaja z\u00edska\u0165 Buy Box a generova\u0165 viac tr\u017eieb.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-347111-identifier\" id=\"tab-con-3\">Z\u00e1ver<\/h2><p class=\"theme-wp-block gb-responsive-491579-identifier\">Ako sme u\u017e uviedli, najni\u017e\u0161ia cena na Amazone nie je z\u00e1rukou z\u00edskania Buy Box \u2013 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/spustite-s-spravnou-cenovou-strategiou-najdite-strategiu-ktora-naozaj-vyhovuje-vasmu-podnikaniu-s-sellerlogic-repricer-vratane-praktickych-prikladov\/\" target=\"_blank\" rel=\"noreferrer noopener\">sk\u00f4r z\u00e1le\u017e\u00ed na strat\u00e9gii<\/a>. \u0160t\u00fadia Northeastern University Boston potvrdzuje, \u017ee len predajcovia, ktor\u00ed sa zaoberaj\u00fa najd\u00f4le\u017eitej\u0161\u00edmi metrikami Amazonu, d\u00f4verne poznaj\u00fa trh a spr\u00e1vne sa s svojimi produktmi umiest\u0148uj\u00fa, s\u00fa na Amazone \u00faspe\u0161n\u00ed. Pou\u017eitie Repricern patr\u00ed medzi strat\u00e9gie \u00faspe\u0161n\u00fdch predajcov. Predov\u0161etk\u00fdm, ak sa nesna\u017e\u00ed len o z\u00edskanie Buy Box, ale aj o predaj za najlep\u0161iu mo\u017en\u00fa cenu. Ak predajca s\u00fa\u0165a\u017e\u00ed priamo s Amazonom, je pou\u017eitie Repricern nevyhnutn\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-34096-identifier\">Pri v\u00fdbere Repricer mus\u00ed predajca na Amazone zoh\u013eadni\u0165 nielen v\u00fdhody a nev\u00fdhody jednotliv\u00fdch poskytovate\u013eov, ale aj sa zaobera\u0165 pr\u00edslu\u0161nou technol\u00f3giou. Rozli\u0161ujeme medzi pravidlov\u00fdmi a dynamick\u00fdmi Repricern. Ak chcete ma\u0165 pln\u00fa kontrolu nad svojou strat\u00e9giou repricingu, je pravidlov\u00fd Repricer spr\u00e1vny produkt \u2013 av\u0161ak zaber\u00e1 ve\u013ea \u010dasu. Dynamick\u00fd Repricer zbiera \u00fadaje, vyhodnocuje ich a neust\u00e1le prisp\u00f4sobuje strat\u00e9giu repricingu.<\/p><p class=\"theme-wp-block gb-responsive-563665-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamick\u00e9 Repricer s\u00fa \u010dasto ziskovej\u0161ie<\/a> \u2013 pravidl\u00e1 sa m\u00f4\u017eu navz\u00e1jom odporova\u0165 a \u010dasto ved\u00fa k tomu, \u017ee sa ceny upravuj\u00fa len smerom nadol. Pri dynamickom ur\u010dovan\u00ed cien s\u00fa pravidl\u00e1 ur\u010dovan\u00e9 a prisp\u00f4sobovan\u00e9 samotn\u00fdm Repricer \u2013 v z\u00e1vislosti od trhovej situ\u00e1cie.<\/p><p class=\"theme-wp-block gb-responsive-547191-identifier has-small-font-size\"><em>*Zdroj: Chen, L., Mislove, A., &#038; Wilson, C. (2016). <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2883089?cookieSet=1\">Empirick\u00e1 anal\u00fdza algoritmick\u00e9ho ur\u010dovania cien na Amazon Marketplace.<\/a> Zborn\u00edk 25. medzin\u00e1rodnej konferencie o World Wide Web.<\/em><\/p><p class=\"theme-wp-block gb-responsive-521120-identifier has-small-font-size\">Foto: \u00a9 Feng Yu \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160t\u00fadia \u201eEmpirick\u00e1 anal\u00fdza algoritmick\u00e9ho ur\u010dovania cien na Amazon Marketplace\u201c z Northeastern University Boston* zistila, ako online predajcovia Repricer vyu\u017e\u00edvaj\u00fa, ak\u00e9 s\u00fa ich cenov\u00e9 strat\u00e9gie a ako ve\u013emi je Repricer na Amazone roz\u0161\u00edren\u00e9. V\u00fdskumn\u00fd t\u00edm si vybral Amazon, preto\u017ee sa tento online gigant stal najv\u00e4\u010d\u0161\u00edm trhoviskom na svete pre online predajcov z USA, Eur\u00f3py a \u00c1zie.<\/p>\n","protected":false},"author":8,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383,1440],"tags":[],"class_list":["post-227937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky","category-vsetko-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160t\u00fadia potvrdzuje hodnotu Repricern pre zisk Buy Box<\/title>\n<meta name=\"description\" content=\"Repricern sa \u0161iroko pou\u017e\u00edvaj\u00fa v eCommerce. 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