{"id":227949,"date":"2019-11-19T08:24:00","date_gmt":"2019-11-19T08:24:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/"},"modified":"2019-11-19T08:24:00","modified_gmt":"2019-11-19T08:24:00","slug":"optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/","title":{"rendered":"Optimaliz\u00e1cia cien na Amazone \u2013 5 d\u00f4vodov, pre\u010do je Repricer nevyhnutn\u00fd"},"content":{"rendered":"

Ka\u017ed\u00fd, kto pred\u00e1va na Amazone, vie, ak\u00e9 hyperkonkuren\u010dn\u00e9 prostredie trh predstavuje. Na Amazone existuje nielen konkurencia medzi jednotliv\u00fdmi produktmi, ale aj medzi poskytovate\u013emi rovnak\u00e9ho produktu. V poslednom pr\u00edpade \u010dasto rozhoduje spr\u00e1vna cena o tom, ktor\u00fd predajca produkt nakoniec pred\u00e1. Pri cenotvorbe na Amazone to nie je in\u00e9 ako napr\u00edklad na Ebay. A pr\u00e1ve tam prich\u00e1dza na sc\u00e9nu automatizovan\u00e1 optimaliz\u00e1cia cien Amazon Repricer ako t\u00e1 od SELLERLOGIC.<\/p>

Kto si chce na tomto mieste e\u0161te raz osvie\u017ei\u0165 svoje z\u00e1kladn\u00e9 vedomosti, n\u00e1jde tu v\u0161etko na t\u00e9mu: \u201e\u010co vlastne je repricing a ak\u00e9 s\u00fa 14 najv\u00e4\u010d\u0161ie chyby pri \u0148om?<\/a>\u201c <\/p>

Konkuren\u010dn\u00fd boj v plnej sile …<\/h2>

Predt\u00fdm, ako sa podrobnej\u0161ie pozrieme na to, pre\u010do je optimaliz\u00e1cia cien pre predajcov na Amazone, ako ste vy, nevyhnutn\u00e1, mus\u00edme sa e\u0161te raz podrobnej\u0161ie zaobera\u0165 konkuren\u010dnou situ\u00e1ciou na Amazone.<\/p>

… medzi r\u00f4znymi produktmi rovnakej kateg\u00f3rie<\/h3>

Nez\u00e1le\u017e\u00ed na tom, \u010di pred\u00e1vate hern\u00e9 my\u0161i, fidget spinnery, dekora\u010dn\u00e9 predmety alebo z\u00e1hradn\u00fd n\u00e1bytok, vo v\u00e4\u010d\u0161ine pr\u00edpadov nebudete jedin\u00fdm poskytovate\u013eom v produktovej skupine. To znamen\u00e1, \u017ee va\u0161e z\u00e1hradn\u00e9 stoli\u010dky s\u00fa v konkurencii so z\u00e1hradn\u00fdmi stoli\u010dkami in\u00e9ho poskytovate\u013ea.<\/p>

Tento konkuren\u010dn\u00fd boj sa odohr\u00e1va na ka\u017edej str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania. Tam s\u00fa proti sebe postaven\u00e9 r\u00f4zne produkty, ktor\u00e9 by mali rie\u0161i\u0165 rovnak\u00fd probl\u00e9m. O tom, ktor\u00fd produkt sa umiestni na vrchole, rozhoduje Amazon pomocou zlo\u017eit\u00fdch algoritmov, ktor\u00e9 ni\u010d in\u00e9 nerobia, len vypo\u010d\u00edtavaj\u00fa pravdepodobnos\u0165 n\u00e1kupu pre dan\u00fd vyh\u013ead\u00e1vac\u00ed dotaz. Produkt s najvy\u0161\u0161ou pravdepodobnos\u0165ou n\u00e1kupu je na prvom mieste.<\/p>

Samozrejme, cena zohr\u00e1va aj v tomto pr\u00edpade \u00falohu. To neznamen\u00e1, \u017ee v\u017edy je na vrchole najlacnej\u0161\u00ed produkt, ale ten, ktor\u00fd najlep\u0161ie vyhovuje vyh\u013ead\u00e1vaciemu dotazu a<\/em> zobrazuje atrakt\u00edvnu cenu. U\u017e z tohto d\u00f4vodu je d\u00f4le\u017eit\u00e9 nezanedb\u00e1va\u0165 optimaliz\u00e1ciu cien na Amazone.<\/p>

… aby sa Buy Box<\/h3>

Nie len na preh\u013eadovej str\u00e1nke sa vystavujete ne\u00faprosnej konkurencii, ale aj na jednotliv\u00fdch produktoch.<\/p>

D\u00f4vod je nasleduj\u00faci: Amazon chce ma\u0165 \u010dist\u00fd produktov\u00fd katal\u00f3g a z tohto d\u00f4vodu zakazuje opakovan\u00e9 prid\u00e1vanie rovnak\u00e9ho produktu do katal\u00f3gu. Trh rozpozn\u00e1va na z\u00e1klade EAN a zna\u010dky, \u010di je produkt u\u017e v katal\u00f3gu pr\u00edtomn\u00fd. Ak je to tak, budete ako predajca rovnak\u00e9ho produktu \u201epripojen\u00ed\u201c k existuj\u00facemu produktov\u00e9mu listing. To, \u010do mysl\u00edme pod \u201epripojen\u00ed\u201c, sa \u010doskoro objasn\u00ed.<\/p>

Aby z\u00e1kazn\u00edk nebol pre\u0165a\u017een\u00fd v\u00fdberom mo\u017en\u00fdch poskytovate\u013eov, m\u00e1 Amazon tzv. n\u00e1kupn\u00fd ko\u0161\u00edk, po anglicky Buy Box<\/a>. Tento priestor je v pravom hornom rohu, kde sa nach\u00e1dza \u017elt\u00e9 tla\u010didlo \u201ePrida\u0165 do ko\u0161\u00edka\u201c \u2013 a zohr\u00e1va rozhoduj\u00facu \u00falohu v oblasti prisp\u00f4sobovania cien a optimaliz\u00e1cie cien na Amazone.<\/p>

\"Optimaliz\u00e1cia<\/figure><\/div>

Za t\u00fdmto tla\u010didlom sa nach\u00e1dza ponuka presne JEDN\u00c9HO predajcu. V\u0161etci ostatn\u00ed predajcovia, ktor\u00ed pon\u00fakaj\u00fa rovnak\u00fd produkt, s\u00fa zhrnut\u00ed v nen\u00e1padnom zozname.<\/p>

\"Mnoho<\/figure><\/div>

Nie je teda prekvapen\u00edm, \u017ee Buy Box je pova\u017eovan\u00e1 za sv\u00e4t\u00fd gr\u00e1l \u2013 90% V\u0160ETK\u00ddCH predajov produktu sa toti\u017e deje v Buy Box.<\/p>

Ako Amazon rozhoduje, ktor\u00fd predajca z\u00edska Buy Box, je op\u00e4\u0165 pr\u00edsne str\u00e1\u017een\u00e9 tajomstvo. Av\u0161ak je ist\u00e9, \u017ee v\u00fdkon predajcu, r\u00fdchlos\u0165 dodania, dostupnos\u0165 A cena zohr\u00e1vaj\u00fa rozhoduj\u00face \u00falohy. To n\u00e1s op\u00e4\u0165 priv\u00e1dza k t\u00e9me \u201eoptimaliz\u00e1cia cien na Amazone\u201c.
<\/p>

Ale ako sa presadi\u0165 v takejto konkuren\u010dnej situ\u00e1cii?<\/h2>

Jednoduch\u00e1 odpove\u010f: Bu\u010fte lep\u0161\u00ed ako va\u0161i konkurenti.<\/p>

Presn\u00e1 odpove\u010f: Spl\u0148te v\u00fdberov\u00e9 krit\u00e9ri\u00e1, ktor\u00e9 Amazon pou\u017e\u00edva na v\u00fdpo\u010det Buy Box, a to lep\u0161ie ako va\u0161i konkurenti.<\/p>

Ak\u00e9 krit\u00e9ri\u00e1 to s\u00fa? Nasleduj\u00face s\u00fa stru\u010dne najd\u00f4le\u017eitej\u0161ie krit\u00e9ri\u00e1 pre Buy Box<\/a>:<\/p>

\"Optimaliz\u00e1cia<\/figure><\/div>

Tieto hodnoty s\u00fa minim\u00e1lne po\u017eiadavky na to, aby ste v\u00f4bec mohli z\u00edska\u0165 Buy Box. Ak tieto krit\u00e9ri\u00e1 nie s\u00fa splnen\u00e9, ani ako jedin\u00fd poskytovate\u013e produktu nez\u00edskate Buy Box. Preto plat\u00ed: \u010c\u00edm lep\u0161ie s\u00fa va\u0161e hodnoty, t\u00fdm v\u00e4\u010d\u0161ia je va\u0161a \u0161anca na z\u00edskanie Buy Box.<\/p>

O dvoch mimoriadne d\u00f4le\u017eit\u00fdch krit\u00e9ri\u00e1ch sme e\u0161te nehovorili: sp\u00f4sob dodania a celkov\u00e1 cena.<\/p>

Sp\u00f4sob dodania<\/h3>

Ke\u010f hovor\u00edme o sp\u00f4sobe dodania, ide o to, kto produkt posiela za ak\u00fdch podmienok. Amazon z\u00e1kladne rozli\u0161uje dve mo\u017enosti dodania tovaru: dodanie prostredn\u00edctvom Amazonu (FBA = Fulfillment by Amazon) alebo dodanie prostredn\u00edctvom predajcu (FBM = Fulfillment by Merchant).<\/p>

Porovnanie FBA a FBM<\/h4>

<\/p>

Dodanie prostredn\u00edctvom Amazonu<\/strong><\/th>Dodanie prostredn\u00edctvom predajcu<\/strong><\/th><\/tr><\/thead>
Skladovanie a dodanie prostredn\u00edctvom Amazonu<\/td>Skladovanie a dodanie prostredn\u00edctvom predajcu<\/td><\/tr>
Z\u00e1kazn\u00edcky servis cez Amazon

<\/td>		Z\u00e1kazn\u00edcky servis cez predajcu<\/td><\/tr>
Z\u00e1kazn\u00edcky servis cez Amazon

<\/td>		Spracovanie vr\u00e1tenia cez predajcu<\/td><\/tr>
Cez tri predch\u00e1dzaj\u00face body v\u017edy dobr\u00fd v\u00fdkon predajcu<\/td>V\u00fdrazne \u0165a\u017e\u0161ie udr\u017ea\u0165 v\u00fdkon predajcu<\/td><\/tr>
\u00da\u010das\u0165 na Prime programe vr\u00e1tane<\/td>\u00da\u010das\u0165 na Prime programe iba cez Prime cez predajcu<\/td><\/tr>
Pevn\u00e9 poplatky za \u010dl\u00e1nok<\/td>N\u00e1klady na skladovac\u00ed priestor, bez oh\u013eadu na to, \u010di je naplnen\u00fd alebo nie<\/td><\/tr>
\u017diadny vplyv na prepravcov<\/td>Sebavedomie pri prepravcoch (okrem Prime cez predajcu)<\/td><\/tr>
\u017diadna vidite\u013enos\u0165 ako predajca vo\u010di kupuj\u00facemu<\/td>Cez bal\u00edk vidite\u013enos\u0165 ako predajca<\/td><\/tr>
Ide\u00e1lne pre praktick\u00e9, r\u00fdchlo sa pred\u00e1vaj\u00face \u010dl\u00e1nky<\/td>Ide\u00e1lne pre objemn\u00e9 a pomaly sa pred\u00e1vaj\u00face \u010dl\u00e1nky<\/td><\/tr><\/tbody><\/table><\/figure>

Pozadie met\u00f3dy prepravy je Prime-\u0161t\u00edtok. Ponuky, ktor\u00e9 s\u00fa zasielan\u00e9 cez Amazon, z\u00edskavaj\u00fa Prime-\u0161t\u00edtok automaticky. Ale aj FBM-predajcovia maj\u00fa mo\u017enos\u0165 kvalifikova\u0165 sa na Prime-\u0161t\u00edtok cez program \u201ePrime cez predajcu\u201c.<\/p>

Celkov\u00e1 cena<\/h3>

Pod v\u0161etk\u00fdmi krit\u00e9riami je cena bod, na ktor\u00fd m\u00e1te bezprostredne najv\u00e4\u010d\u0161\u00ed vplyv. Tak\u017ee m\u00f4\u017eete touto nastavovacou skrutkou okam\u017eite a samostatne zlep\u0161i\u0165 svoje \u0161ance na z\u00edskanie Buy Box. Majte v\u0161ak na pam\u00e4ti: Ke\u010f Amazon hovor\u00ed o cene, nemysl\u00ed sa t\u00fdm len cena produktu. Na v\u00fdpo\u010det Buy Box sa namiesto toho ber\u00fa do \u00favahy celkov\u00e9 n\u00e1klady na produkt a prepravu. Tak\u017ee manipul\u00e1cie zn\u00ed\u017een\u00edm ceny produktu pri s\u00fa\u010dasnom zv\u00fd\u0161en\u00ed n\u00e1kladov na prepravu s\u00fa vyl\u00fa\u010den\u00e9.<\/p>

Cez optimaliz\u00e1ciu ceny do Amazon Buy Box<\/h2>

Vieme, ak\u00e9 citliv\u00e9 je t\u00e9ma cena. \u017diadny predajca nechce pred\u00e1va\u0165 s negat\u00edvnou mar\u017eou. \u017diadny predajca nechce by\u0165 zapleten\u00fd do cenovej vojny, ktor\u00e1 pozn\u00e1 len porazen\u00fdch. A predsa sa p\u00e1ka cena nesmie zanedb\u00e1va\u0165. Preto\u017ee ani va\u0161i konkurenti nespia: V s\u00fa\u010dasnosti je \u0161tandardom optimalizova\u0165 svoje ceny na Amazone.

Preto\u017ee Amazon chce svojim z\u00e1kazn\u00edkom pon\u00faknu\u0165 najlep\u0161iu ponuku s najlep\u0161ou cenou. Nekonkuren\u010dn\u00e1 cena je najistej\u0161ou met\u00f3dou, ako zmizn\u00fa\u0165 v nikde neexistuj\u00facej \u201ezozname in\u00fdch predajcov\u201c.

Aby ste mohli cenu efekt\u00edvne vyu\u017ei\u0165 ako p\u00e1ku, museli by ste neust\u00e1le sledova\u0165 Buy Box a v\u017edy, ke\u010f ju strat\u00edte, cenovo reagova\u0165. \u010casov\u00e1 n\u00e1ro\u010dnos\u0165 by bola pr\u00edli\u0161 ve\u013ek\u00e1. Z tohto d\u00f4vodu sa odpor\u00fa\u010da automatizova\u0165 optimaliz\u00e1ciu cien na Amazone. Presne to je \u00falohou softv\u00e9ru na prehodnocovanie, ako je ten od SELLERLOGIC.<\/p>

<\/p>

\"Cit\u00e1t<\/figure><\/div>

Takto funguje automatick\u00e1 optimaliz\u00e1cia cien Amazon Repricera<\/h2>

Repricer neust\u00e1le sleduje va\u0161e produkty a produkty va\u0161ich konkurentov. Ak sa cena jedn\u00e9ho z konkuren\u010dn\u00fdch produktov zmen\u00ed a t\u00fdm p\u00e1dom z\u00edska Buy Box, softv\u00e9r automaticky reaguje. Aby v\u0161ak neza\u010dalo cenov\u00e9 dumpovanie, je mo\u017en\u00e9 v n\u00e1strojoch nastavi\u0165 minim\u00e1lnu cenu, pod ktor\u00fa sa cena nesmie prisp\u00f4sobi\u0165.

Ako Repricer teraz intern\u00e9 funguje, je r\u00f4zne. Existuj\u00fa tzv. pravidlami riaden\u00e9 n\u00e1stroje na prehodnocovanie a dynamick\u00e9 Repricer ako ten od SELLERLOGIC.<\/p>

Pravidlami riaden\u00e1 optimaliz\u00e1cia cien na Amazone<\/h3>

Pri tomto pr\u00edstupe je v popred\u00ed cena konkurencie. V z\u00e1vislosti od vopred definovanej pravidla sa prisp\u00f4sobuje vlastn\u00e1 cena v z\u00e1vislosti od ceny konkurencie.

Tak\u017ee m\u00f4\u017ee by\u0165 napr\u00edklad nastaven\u00e9, \u017ee vlastn\u00e1 cena m\u00e1 by\u0165 v\u017edy o 3 centy ni\u017e\u0161ia ako najlacnej\u0161ia, aby sa zabezpe\u010dil zisk Buy Box.

Ale orient\u00e1cia na cenu konkurencie obsahuje niektor\u00e9 nev\u00fdhody. Ke\u010f\u017ee Buy Box nie je ur\u010den\u00e1 len cenou, predajcovia s lep\u0161\u00edm v\u00fdkonom predajcu m\u00f4\u017eu dosiahnu\u0165 vy\u0161\u0161ie ceny bez straty Buy Box. Tento fakt nem\u00f4\u017ee pravidlami riaden\u00fd Repricer zoh\u013eadni\u0165. Tak\u017ee pri vyu\u017e\u00edvan\u00ed tak\u00fdchto n\u00e1strojov na prehodnocovanie existuje riziko, \u017ee strat\u00edte peniaze. Nehovoriac o cenov\u00fdch vojn\u00e1ch, ktor\u00e9 s\u00fa presne t\u00fdmto pr\u00edstupom podnecovan\u00e9.<\/p>

Dynamick\u00e1 optimaliz\u00e1cia cien na Amazone<\/h3>

Dynamick\u00fd pr\u00edstup, ktor\u00fd sleduje aj SELLERLOGIC Repricer, sa neriadi len konkurenciou. Tento pr\u00edstup sk\u00f4r zoh\u013ead\u0148uje \u010do najviac krit\u00e9ri\u00ed, ktor\u00e9 ved\u00fa k zisku Buy Box, a prisp\u00f4sobuje cenu len do tej miery, ako je to nevyhnutn\u00e9 pre zisk Buy Box.

Tak\u017ee m\u00f4\u017eete dosiahnu\u0165 v\u00fdrazne vy\u0161\u0161ie ceny v Buy Box a t\u00fdm optimalizova\u0165 aj tr\u017eby, aj zisk.

\u0160t\u00fadia Northeastern University z roku 2017<\/a> dokonca zistila v\u00fdrazn\u00fa korel\u00e1ciu medzi pou\u017eit\u00edm dynamick\u00e9ho Repricer a ziskom Buy Box. A to dokonca pri vy\u0161\u0161ej ziskovosti.

Tak sa dost\u00e1vame aj k 5 d\u00f4vodom, pre\u010do by ste mali ur\u010dite vyu\u017ei\u0165 Repricer.<\/p>

5 d\u00f4vodov, pre\u010do vyu\u017ei\u0165 dynamick\u00fa optimaliz\u00e1ciu cien pre Amazon<\/h2>

#1: \u00daspora \u010dasu<\/h3>

Manu\u00e1lna kontrola cien v\u0161etk\u00fdch produktov je takmer nemo\u017en\u00e1. Pri malom portf\u00f3liu produktov to m\u00f4\u017ee by\u0165 e\u0161te zvl\u00e1dnute\u013en\u00e9. Pri nieko\u013ek\u00fdch tis\u00edcoch produktov je v\u0161ak \u010dasov\u00e1 n\u00e1ro\u010dnos\u0165 jednoducho pr\u00edli\u0161 ve\u013ek\u00e1.<\/p>

Preto by sa tento proces ur\u010dite mal automatizova\u0165. Z\u00edskan\u00fd \u010das sa m\u00f4\u017ee vyu\u017ei\u0165 na marketing alebo na z\u00edskavanie produktov.<\/p>

#2: Viac tr\u017eieb<\/h3>

V\u00e1\u0161 obchodn\u00fd \u00faspech z\u00e1vis\u00ed od zisku Buy Box. Aby som to trochu prehnal: \u017eiadna Buy Box \u2013 \u017eiadne tr\u017eby.<\/p>

Obavy z n\u00edzkych mar\u017e\u00ed s\u00fa pochopite\u013en\u00e9. Av\u0161ak \u017eiadny predaj znamen\u00e1 aj \u017eiadnu mar\u017eu. V kone\u010dnom d\u00f4sledku nejde o percentu\u00e1lne \u010d\u00edslo, ale o absol\u00fatne. Optimaliz\u00e1cia cien m\u00f4\u017ee dokonca pom\u00f4c\u0165 predajcom na Amazone zv\u00fd\u0161i\u0165 svoje tr\u017eby aj napriek ni\u017e\u0161\u00edm mar\u017eiam na e-commerce platforme.<\/p>

PR\u00cdKLADOV\u00dd V\u00ddPO\u010cET:<\/strong><\/p>

<\/hr>
Bez Repricer<\/strong><\/th><\/tr><\/thead>
V\u00e1\u0161 n\u00e1kupn\u00e1 cena: 5 eur
V\u00e1\u0161 pl\u00e1novan\u00fd predajn\u00e1 cena: 8 eur<\/strong>
Va\u0161a mar\u017ea z predajnej ceny: 37,5%<\/strong><\/td><\/tr>
Mo\u017en\u00e9 predaje za 8 eur: 10 kusov za mesiac
Tr\u017eby: 10 x 8 eur = 80 eur<\/strong>
Pokrytie: 10 x (8 eur – 5 eur) = 30 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
S Repricer<\/strong><\/th><\/tr><\/thead>
V\u00e1\u0161 n\u00e1kupn\u00e1 cena: 5 eur
Priemern\u00e1 predajn\u00e1 cena: 6,50 eur<\/strong>
Va\u0161a mar\u017ea z predajnej ceny: pribli\u017ene 23%<\/strong><\/td><\/tr>
Mo\u017en\u00e9 predaje za 6,50 eur: 100 kusov za mesiac
Tr\u017eby: 100 x 6,50 eur = 650 eur<\/strong>
Pokrytie: 100 x (6,50 eur – 5 eur) = 150 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

Aj ke\u010f Repricer zni\u017euje percentu\u00e1lnu mar\u017eu, zabezpe\u010duje vy\u0161\u0161ie tr\u017eby a t\u00fdm aj vy\u0161\u0161ie pokrytie.<\/p>

#3: Ziskovos\u0165<\/h3>

Predch\u00e1dzaj\u00faci bod u\u017e nazna\u010dil, \u017ee Repricer \u010dastej\u0161\u00edm ziskom Buy Box zvy\u0161uje v\u00e1\u0161 obrat.<\/p>

Dynamick\u00e9 n\u00e1stroje ako\u00a0Repricer pre Amazon od SELLERLOGIC<\/a>\u00a0zabezpe\u010duj\u00fa nielen v\u00fdrazne vy\u0161\u0161\u00ed obrat, ale dosahuj\u00fa aj v\u00fdrazne lep\u0161iu ziskovos\u0165 prostredn\u00edctvom zisku Buy Box s najvy\u0161\u0161ou mo\u017enou cenou. Na\u0161a pr\u00edkladov\u00e1 kalkul\u00e1cia s a bez optimaliz\u00e1cie ceny na Amazone to jasne ukazuje:<\/p>

Aby sme e\u0161te raz zahrnuli pr\u00edkladov\u00fa kalkul\u00e1ciu vy\u0161\u0161ie:<\/strong><\/p>

<\/hr>
S pravidlami zalo\u017een\u00fdm Repricer<\/strong><\/th><\/tr><\/thead>
V\u00e1\u0161 n\u00e1kup: 5 eur
Predajn\u00e1 cena v priemere:\u00a06,50 eur<\/strong>
Va\u0161a mar\u017ea z predajnej ceny:\u00a0cca 23%<\/strong><\/td><\/tr>
Mo\u017en\u00e9 predaje za 6,50: 100 kusov mesa\u010dne
Obrat: 100 x 6,50 EUR =\u00a0650 eur<\/strong>
Pokrytie n\u00e1kladov: 100 x (6,50 eur – 5 eur) =\u00a0150 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
S dynamick\u00fdm Repricer<\/strong><\/th><\/tr><\/thead>
V\u00e1\u0161 n\u00e1kup: 5 eur
Na z\u00e1klade lep\u0161ej v\u00fdkonnosti predajcu predajn\u00e1 cena v priemere:\u00a07,50 eur<\/strong>
Va\u0161a mar\u017ea z predajnej ceny:\u00a0cca 33%<\/strong><\/td><\/tr>
Mo\u017en\u00e9 predaje za 7,50: 100 kusov mesa\u010dne
Obrat: 100 x 7,50 =\u00a0750 eur<\/strong>
Pokrytie n\u00e1kladov: 100 x (7,50 eur – 5 eur) =\u00a0250 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

#4: Bezpe\u010dnos\u0165 kalkul\u00e1cie<\/h3>

Tento d\u00f4vod nem\u00f4\u017eeme uvies\u0165 pre v\u0161etky Repricer, ale ur\u010dite pre n\u00e1\u0161 SELLERLOGIC Repricer pre Amazon. Pri na\u0161om n\u00e1stroji m\u00e1te mo\u017enos\u0165 zada\u0165 svoju n\u00e1kupn\u00fa cenu a necha\u0165 automaticky vypo\u010d\u00edta\u0165 minim\u00e1lnu cenu.

To znamen\u00e1, \u017ee n\u00e1stroj SELLERLOGIC vypo\u010d\u00edta:<\/p>

  • Poplatky Amazonu,<\/li>
  • v z\u00e1vislosti od mo\u017enosti doru\u010denia poplatky FBA<\/li>
  • alebo poplatky za doru\u010denie<\/li>
  • ako aj DPH<\/li><\/ul><\/div>

    Minim\u00e1lna cena sa potom ur\u010duje na z\u00e1klade va\u0161ej zadan\u00e9 n\u00e1kupnej ceny, minim\u00e1lnej mar\u017ee a poplatkov vypo\u010d\u00edtan\u00fdch n\u00e1strojom. Tak si m\u00f4\u017eete by\u0165 ist\u00ed, \u017ee v\u017edy pred\u00e1vate za ziskov\u00fa cenu. Ani po\u010das optimaliz\u00e1cie ceny na Amazone sa t\u00e1to cenov\u00e1 hranica nikdy neprekro\u010d\u00ed.<\/p>

    #5: Strat\u00e9gie<\/h3>

    Samozrejme, zisk Buy Box je najd\u00f4le\u017eitej\u0161\u00edm cie\u013eom. M\u00f4\u017ee sa v\u0161ak sta\u0165, \u017ee sa sleduje in\u00fd cie\u013e alebo konkurencia o Buy Box nie je tak\u00e1 vysok\u00e1.<\/p>

    Dobr\u00fd Repricer v\u00e1m pon\u00faka spr\u00e1vnu strat\u00e9giu v s\u00falade s va\u0161\u00edm cie\u013eom. Tak m\u00f4\u017eete v z\u00e1vislosti od obchodnej situ\u00e1cie optimalizova\u0165 svoju cenu na Amazone. Tieto strat\u00e9gie s\u00fa napr\u00edklad:<\/p>

    • Riadenie cien produktov na z\u00e1klade po\u010dtu objedn\u00e1vok<\/li>
    • Dynamick\u00e1 zmena cien po\u010das d\u0148a<\/li>
    • \u00daplne individu\u00e1lne strat\u00e9gie pod\u013ea vlastn\u00fdch \u0161peci\u00e1lnych po\u017eiadaviek<\/li><\/ul><\/div>

      Z\u00e1ver: Akt\u00edvne ur\u010dovanie cien sa oplat\u00ed!<\/strong><\/h2>

      Amazon to predajcom neu\u013eah\u010duje \u00faspe\u0161n\u00fd predaj. Preto sa musia predajcovia na trhoch ako Amazon alebo aj Ebay vybavi\u0165 spr\u00e1vnymi n\u00e1strojmi.

      Aby mohli obst\u00e1\u0165 proti konkurencii v Buy Box, je dynamick\u00e1 optimaliz\u00e1cia cien pre Amazon nevyhnutn\u00e1. SELLERLOGIC Repricer nielen\u017ee zabezpe\u010duje v\u00fdrazn\u00e9 \u00faspory \u010dasu a vy\u0161\u0161\u00ed obrat, ale dosahuje aj v\u00fdrazne lep\u0161iu ziskovos\u0165 s dynamick\u00fdm, algoritmicky riaden\u00fdm pr\u00edstupom.

      Predajcovia na Amazone bez tak\u00e9hoto n\u00e1stroja v podstate u\u017e prehrali, sk\u00f4r ne\u017e v\u00f4bec za\u010dali.<\/p>

      Odkazy na obr\u00e1zky v porad\u00ed obr\u00e1zkov: \u00a9 hxdyl \u2013 stock.adobe.com \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"

      Ka\u017ed\u00fd, kto pred\u00e1va na Amazone, vie, ak\u00e9 hyperkonkuren\u010dn\u00e9 prostredie trh predstavuje. Na Amazone existuje nielen konkurencia medzi jednotliv\u00fdmi produktmi, ale aj medzi poskytovate\u013emi rovnak\u00e9ho produktu. V poslednom pr\u00edpade \u010dasto rozhoduje spr\u00e1vna cena o tom, ktor\u00fd predajca produkt nakoniec pred\u00e1. Pri cenotvorbe na Amazone to nie je in\u00e9 ako napr\u00edklad na Ebay. A pr\u00e1ve tam prich\u00e1dza<\/p>\n","protected":false},"author":8,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1512],"tags":[],"class_list":["post-227949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pre-predajcov-na-amazone"],"yoast_head":"\nOptimaliz\u00e1cia cien na Amazone: 5 d\u00f4vodov pre Repricer<\/title>\n<meta name=\"description\" content=\"Optimaliz\u00e1cia cien na Amazone je vy\u010derp\u00e1vaj\u00faca, ke\u010f pracujete bez n\u00e1strojov. 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Pre\u010d\u00edtajte si tu, ako m\u00f4\u017eete dosiahnu\u0165 svoj cie\u013e s prehodnocovan\u00edm cien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T08:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Optimaliz\u00e1cia cien na Amazone \u2013 5 d\u00f4vodov, pre\u010do je Repricer nevyhnutn\u00fd\",\"datePublished\":\"2019-11-19T08:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\"},\"wordCount\":2383,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\",\"articleSection\":[\"N\u00e1stroje pre predajcov na Amazone\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\",\"name\":\"Optimaliz\u00e1cia cien na Amazone: 5 d\u00f4vodov pre Repricer\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung.png\",\"datePublished\":\"2019-11-19T08:24:00+00:00\",\"description\":\"Optimaliz\u00e1cia cien na Amazone je vy\u010derp\u00e1vaj\u00faca, ke\u010f pracujete bez n\u00e1strojov. 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