{"id":227973,"date":"2019-12-23T10:54:00","date_gmt":"2019-12-23T10:54:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/s-tymito-6-nastrojmi-na-analyzu-amazonu-usetrite-cas-peniaze-a-nervy\/"},"modified":"2019-12-23T10:54:00","modified_gmt":"2019-12-23T10:54:00","slug":"s-tymito-6-nastrojmi-na-analyzu-amazonu-usetrite-cas-peniaze-a-nervy","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/s-tymito-6-nastrojmi-na-analyzu-amazonu-usetrite-cas-peniaze-a-nervy\/","title":{"rendered":"S t\u00fdmito 6 n\u00e1strojmi na anal\u00fdzu Amazonu u\u0161etr\u00edte \u010das, peniaze a nervy"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-280831-identifier\">Ve\u013ek\u00fd biznis bez ve\u013ek\u00fdch d\u00e1t? Nepredstavite\u013en\u00e9! Kto nem\u00e1 svoje ukazovatele na o\u010diach, nebude ma\u0165 dlhodobo \u00faspech. To plat\u00ed v online obchode v\u0161eobecne a na Amazone obzvl\u00e1\u0161\u0165. Bez analytick\u00e9ho n\u00e1stroja sa predajcovia akoby pohybuj\u00fa v tme. \u010ci s\u00fa opatrenia na zv\u00fd\u0161enie predaja \u2013 \u010di u\u017e ide o SEO, PPC alebo Buy Box \u2013 skuto\u010dne \u00fa\u010dinn\u00e9 a dosiahnu kupuj\u00faceho, sa rovnako nech\u00e1va na n\u00e1hodu ako pr\u00edslu\u0161n\u00e1 kontrola \u00faspechu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-674261-identifier\">Preto by ste ako predajca mali vopred analyzova\u0165 relevantn\u00e9 syst\u00e9mov\u00e9 \u00fadaje online platformy, aby ste mohli vyvodi\u0165 odpor\u00fa\u010dania na akciu. Prostredn\u00edctvom pr\u00edslu\u0161n\u00e9ho sledovania vykonan\u00fdch opatren\u00ed je op\u00e4\u0165 mo\u017en\u00e1 cielen\u00e1 optimaliz\u00e1cia. Norm\u00e1lne nie je dobr\u00fd n\u00e1stroj na anal\u00fdzu Amazonu zadarmo a medzi predajcami sa etablovalo nieko\u013eko n\u00e1strojov s r\u00f4znymi funk\u010dn\u00fdmi rozsahmi a cenami pre online trh.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-862099-identifier\">6 n\u00e1strojov na dokonal\u00fa anal\u00fdzu na Amazone<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-213361-identifier\">Od jednoduch\u00e9ho prieskumu k\u013e\u00fa\u010dov\u00fdch slov a\u017e po komplexn\u00fa anal\u00fdzu konkurencie existuje n\u00e1stroj na anal\u00fdzu Amazonu pre ka\u017ed\u00e9ho. Perpetua alebo Jungle Scout? Alebo rad\u0161ej Amalyze? V nasleduj\u00facom texte v\u00e1m predstav\u00edme 5 rie\u0161en\u00ed, s ktor\u00fdmi nielen\u017ee u\u0161etr\u00edte \u010das a nervy, ale aj v\u00fdrazne zv\u00fd\u0161ite svoj predaj.<\/p><div class=\"wp-block-image gb-responsive-212273-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\"><img decoding=\"async\" width=\"844\" height=\"629\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\" alt=\"Optimaliza\u010dn\u00fd softv\u00e9r Perpetua pre Amazon PPC\" class=\"wp-image-50679\" style=\"width:422px;height:290px\" title=\"PPC anal\u00fdza v n\u00e1stroji na anal\u00fdzu Amazon Perpetua\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-407x304.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-768x573.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1.jpg 1196w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-600214-identifier\">#1: Perpetua &#8211; Ed\u00edcia predajcu a Ed\u00edcia dod\u00e1vate\u013ea<\/h3><p class=\"theme-wp-block gb-responsive-178619-identifier\">Perpetua predstavuje komplexn\u00e9 rie\u0161enie All-In-One pre predajcov aj dod\u00e1vate\u013eov. T\u00e1to integrovan\u00e1 platforma sp\u00e1ja r\u00f4zne rie\u0161enia pre Amazon, po\u010dn\u00fac z\u00edskavan\u00edm k\u013e\u00fa\u010dov\u00fdch slov, cez optimaliz\u00e1ciu PPC (Pay-per-Click), alok\u00e1ciu rozpo\u010dtu a reportovanie a\u017e po Amazon Sponsored Ads a recenzie vydavate\u013eov. Perpetua sp\u013a\u0148a takmer v\u0161etky po\u017eiadavky, ktor\u00e9 by ste mohli ma\u0165. Okrem toho umo\u017e\u0148uje Perpetua presn\u00e9 doladenie, aby ste mohli uveden\u00e9 rie\u0161enia presne prisp\u00f4sobi\u0165 svojim obchodn\u00fdm cie\u013eom.<\/p><div class=\"wp-block-image gb-responsive-744377-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\"><img decoding=\"async\" width=\"844\" height=\"528\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\" alt=\"Dashboard n\u00e1stroja na anal\u00fdzu Amazon Junglescout\" class=\"wp-image-2458\" style=\"width:422px;height:264px\" title=\"Dashboard n\u00e1stroja na anal\u00fdzu Amazon Junglescout\"><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-300124-identifier\">#2: Jungle Scout<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-97715-identifier\">\u010eal\u0161\u00ed zn\u00e1my a \u010dasto pou\u017e\u00edvan\u00fd n\u00e1stroj na anal\u00fdzu Amazon je <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.junglescout.com\/\">Jungle Scout<\/a>, ktor\u00fd pon\u00faka porovnate\u013en\u00fd rozsah funkci\u00ed pre Amazon ako Perpetua. N\u00e1js\u0165 nov\u00e9 ziskov\u00e9 produkty je rovnako mo\u017en\u00e9 ako anal\u00fdza konkurencie a k\u013e\u00fa\u010dov\u00fdch slov. Jednotliv\u00e9 produkty na trhu &#8211; vlastn\u00e9 aj cudzie &#8211; je mo\u017en\u00e9 sledova\u0165, aby sa sledoval predaj na platforme, a trendy k\u013e\u00fa\u010dov\u00fdch slov v\u010das ukazuj\u00fa zv\u00fd\u0161en\u00fd dopyt po ur\u010dit\u00fdch polo\u017ek\u00e1ch. <\/p><p class=\"theme-wp-block is-style-default gb-responsive-902000-identifier\">Jedine\u010dnos\u0165 n\u00e1stroja na anal\u00fdzu Amazon od Jungle Scout je Supplier Base. Cez \u0148u m\u00f4\u017eu predajcovia n\u00e1js\u0165 d\u00f4veryhodn\u00fdch dod\u00e1vate\u013eov vr\u00e1tane ich najlep\u0161\u00edch z\u00e1kazn\u00edkov alebo priradi\u0165 ur\u010dit\u00e9 produkty k v\u00fdrobcovi. Kto h\u013ead\u00e1 dod\u00e1vate\u013ea pre produkty ur\u010ditej nika, n\u00e1jde tu rovnako, s\u013eubuje Jungle Scout.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-946028-identifier\">Na rozdiel od Perpetua n\u00e1klady nie s\u00fa z\u00e1visl\u00e9 od ro\u010dn\u00e9ho obratu a pohybuj\u00fa sa v z\u00e1vislosti od v\u00fdmenn\u00e9ho kurzu medzi 35 a 60 eurami mesa\u010dne.<\/p><div class=\"wp-block-image gb-responsive-754425-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\" alt=\"ASIN r\u00fdchly kontrola n\u00e1stroja na anal\u00fdzu Amazon Shopdoc\" class=\"wp-image-2454\" style=\"width:422px;height:238px\" title=\"ASIN r\u00fdchly kontrola n\u00e1stroja na anal\u00fdzu Amazon Shopdoc\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-407x229.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-768x432.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-962251-identifier\">#3: ShopDoc<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-150154-identifier\">Aj n\u00e1stroj na anal\u00fdzu Amazon \u201eShopDoc\u201d pon\u00faka svojim kupuj\u00facim r\u00f4zne mo\u017enosti pou\u017eitia.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-705420-identifier\"><li class=\"theme-wp-block gb-responsive-381031-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Anal\u00fdza potenci\u00e1lu ukazuje nielen aktu\u00e1lne maxim\u00e1lne dosiahnute\u013en\u00fd obrat, ale aj \u010fal\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na ktor\u00e9 konkurencia rankuje. Okrem toho ShopDoc rozklad\u00e1 obrat na hrub\u00fa mar\u017eu.<\/li><li class=\"theme-wp-block gb-responsive-199619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sledova\u010d k\u013e\u00fa\u010dov\u00fdch slov navy\u0161e analyzuje, ktor\u00e9 z vlastn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov z\u00edskavaj\u00fa alebo str\u00e1caj\u00fa na relevantnosti, aby predajcovia mohli r\u00fdchlo kona\u0165 a vymeni\u0165 irelevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/li><li class=\"theme-wp-block gb-responsive-265886-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Monitorovanie recenzi\u00ed zobrazuje prich\u00e1dzaj\u00face hodnotenia v grafoch a umo\u017e\u0148uje priamu reakciu na negat\u00edvne recenzie.<\/li><li class=\"theme-wp-block gb-responsive-132148-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obratov\u00fd radar zobrazuje predaje konkurentov, ich obrat a cenov\u00e9 v\u00fdkyvy.<\/li><li class=\"theme-wp-block gb-responsive-987570-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Z\u00e1soby pou\u017e\u00edvate\u013ea je mo\u017en\u00e9 vizualizova\u0165 pomocou semaforov\u00e9ho syst\u00e9mu.<\/li><li class=\"theme-wp-block gb-responsive-803116-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ShopDoc tie\u017e upozor\u0148uje pou\u017e\u00edvate\u013ea pri strate Buy Box, h\u013ead\u00e1 relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a nov\u00e9 produktov\u00e9 mo\u017enosti, ktor\u00e9 by mohli na online platforme dobre fungova\u0165.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-83990-identifier\">Prid\u00e1vaj\u00fa sa tie\u017e n\u00e1stroje ako PPC mana\u017e\u00e9r, anal\u00fdza ASIN alebo konkurencie, alebo praktick\u00fd FBA kalkula\u010dka. Ceny tohto n\u00e1stroja na anal\u00fdzu Amazon sa pohybuj\u00fa medzi pribli\u017ene 81 eurami a 99 eurami mesa\u010dne v z\u00e1vislosti od faktura\u010dn\u00e9ho cyklu.<\/p><div class=\"wp-block-image gb-responsive-369391-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" width=\"844\" height=\"579\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\" alt=\"Dashboard Helium 10, \u010fal\u0161ieho n\u00e1stroja na anal\u00fdzu Amazon\" class=\"wp-image-2474\" style=\"width:422px;height:290px\" title=\"Dashboard Helium 10, \u010fal\u0161ieho n\u00e1stroja na anal\u00fdzu Amazon\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-407x279.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-768x527.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-208928-identifier\">#4: Helium 10<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-544160-identifier\">Aj Helium 10 s\u013eubuje komplexn\u00fd bal\u00edk slu\u017eieb pre predajcov na trhu a pon\u00faka r\u00f4zne n\u00e1stroje na r\u00f4zne \u00fa\u010dely. V r\u00e1mci kateg\u00f3rie v\u00fdskumu produktov sa nach\u00e1dzaj\u00fa napr\u00edklad n\u00e1stroje na v\u00fdskum trendov, kalkul\u00e1ciu zisku alebo vyhodnocovanie produktov\u00fdch recenzi\u00ed.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-832140-identifier\">Pou\u017e\u00edvanie spr\u00e1vnych k\u013e\u00fa\u010dov\u00fdch slov, aby potenci\u00e1lni kupuj\u00faci v\u00f4bec na\u0161li produkty, je aj na Amazone rozhoduj\u00face. N\u00e1stroj na anal\u00fdzu od Helium n\u00e1jde tak\u00e9to k\u013e\u00fa\u010dov\u00e9 slov\u00e1, rovnako ako pou\u017e\u00edvatelia m\u00f4\u017eu vidie\u0165 objemy vyh\u013ead\u00e1vania k\u013e\u00fa\u010dov\u00fdch slov svojich konkurentov.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-547261-identifier\">Nakoniec je mo\u017en\u00e9 optimalizova\u0165 aj listing s Helium, pri\u010dom pou\u017e\u00edvatelia m\u00f4\u017eu napr\u00edklad analyzova\u0165, ktor\u00fd produkt pre ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo rankuje alebo pre ktor\u00e9 nie, a \u010di existuj\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 by boli vhodnej\u0161ie alebo by sa hodili na PPC kampa\u0148.<\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-507560-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"466\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/Amalyze-konkurrenzanalyse.gif\" alt=\"Anal\u00fdza konkurencie n\u00e1stroja na anal\u00fdzu Amazon od Amalyze\" class=\"wp-image-2478\" style=\"width:422px;height:233px\" title=\"Anal\u00fdza konkurencie n\u00e1stroja na anal\u00fdzu Amazon od Amalyze\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-16150-identifier\">#5: Amalyze<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-901539-identifier\">\u010eal\u0161\u00edm \u010dasto pou\u017e\u00edvan\u00fdm n\u00e1strojom na anal\u00fdzu pre predajcov Amazon je Amalyze.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-967605-identifier\">Zah\u0155\u0148a mimo in\u00e9ho n\u00e1stroje z nasleduj\u00facich oblast\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-398181-identifier\"><li class=\"theme-wp-block gb-responsive-208655-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00fdskum produktov, anal\u00fdza produktov a monitorovanie produktov,<\/li><li class=\"theme-wp-block gb-responsive-21384-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">na v\u00fdskum a sledovanie k\u013e\u00fa\u010dov\u00fdch slov<\/li><li class=\"theme-wp-block gb-responsive-836788-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">na anal\u00fdzy trhu, nika a kateg\u00f3ri\u00ed<\/li><li class=\"theme-wp-block gb-responsive-141681-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">a anal\u00fdzy recenzi\u00ed<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-665705-identifier\">Anal\u00fdza nika a kateg\u00f3rie m\u00f4\u017ee napr\u00edklad poskytn\u00fa\u0165 zauj\u00edmav\u00e9 poh\u013eady na to, ktor\u00fd predajca pred\u00e1va ktor\u00fd produkt za ak\u00fa cenu na platforme, ko\u013eko vyu\u017e\u00edva Fulfillment by Amazon a ako sa recenzie produktu odr\u00e1\u017eaj\u00fa na jeho rankingu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-600933-identifier\">Amalyze m\u00f4\u017ee navy\u0161e vyhodnocova\u0165 Sponsored Ads alebo PPC kampane a poskytova\u0165 predajcom inform\u00e1cie o tom, \u010di bola pre v\u0161etky platen\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 skuto\u010dne zverejnen\u00e1 reklama pre potenci\u00e1lnych kupuj\u00facich, pre ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 konkurencia zad\u00e1va PPC reklamy a ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 by sa mohli e\u0161te oplati\u0165 z reklamn\u00e9ho h\u013eadiska.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-902902-identifier\">#6 SELLERLOGIC Business Analytics<\/h3><p class=\"theme-wp-block gb-responsive-712120-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> bol \u0161peci\u00e1lne vyvinut\u00fd pre predajcov Amazon a poskytuje podrobn\u00fd preh\u013ead o relevantn\u00fdch \u00fadajoch o produktoch v Profit Dashboard. N\u00e1stroj pon\u00faka mimo in\u00e9ho nasleduj\u00face mo\u017enosti:<\/p><div class=\"wp-block-image gb-responsive-317091-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-thumbnail\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" src=\"https:\/\/www.sellerlogic.com\/wp-content\/uploads\/2019\/12\/business-analytics-tool-fu%CC%88r-amazon-verka%CC%88ufer-405x240.png\" alt=\"Sledujte v\u00fdkon produktu pre spr\u00e1vne obchodn\u00e9 rozhodnutia.\" class=\"wp-image-24626\"><\/a><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-651169-identifier\"><li class=\"theme-wp-block gb-responsive-241008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sledovanie v\u00fdkonu na \u00farovni \u00fa\u010dtu, trhu a\/alebo produktov<\/li><li class=\"theme-wp-block gb-responsive-280403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Preh\u013ead o n\u00e1kladoch s\u00favisiacich s produktom, obratoch a ziskovosti<\/li><li class=\"theme-wp-block gb-responsive-11999-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">poh\u013ead na \u00fadaje a\u017e do dvoch rokov do minulosti<\/li><li class=\"theme-wp-block gb-responsive-583345-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">podrobn\u00e9 anal\u00fdzy v\u00fdpo\u010dtov zisku<\/li><li class=\"theme-wp-block gb-responsive-167171-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">prisp\u00f4sobite\u013en\u00e9 poh\u013eady a export \u00fadajov na \u010fal\u0161ie pou\u017eitie<\/li><li class=\"theme-wp-block gb-responsive-598963-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">okam\u017eit\u00fd preh\u013ead o v\u0161etk\u00fdch n\u00e1kladoch s\u00favisiacich s Amazonom<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-582880-identifier\">T\u00fdmto sp\u00f4sobom si udr\u017e\u00edte preh\u013ead o v\u00fdvoji v\u00fdkonu produktov va\u0161ich \u00fa\u010dtov na Amazone a m\u00f4\u017eete v\u010das a na z\u00e1klade \u00fadajov reagova\u0165 na v\u00fdvoj str\u00e1t a ziskov, aby ste zachovali ziskovos\u0165 v\u00e1\u0161ho podnikania.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-469564-identifier\">N\u00e1stroj na anal\u00fdzu Amazon: Skontrolovan\u00e9! \u010co teraz?<\/h2><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-355333-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg\" alt=\"Aj tento n\u00e1stroj na anal\u00fdzu je d\u00f4le\u017eit\u00fd pre predajcov Amazon.\" class=\"wp-image-2442\" style=\"width:422px;height:282px\" title=\"Aj tento n\u00e1stroj na anal\u00fdzu je d\u00f4le\u017eit\u00fd pre predajcov Amazon.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-768x512.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-700185-identifier\">Rozhodn\u00fa\u0165 sa pre n\u00e1stroj, ktor\u00fd m\u00e1 odteraz prevzia\u0165 technick\u00fa anal\u00fdzu na Amazone, v\u0161ak nesta\u010d\u00ed. Existuj\u00fa e\u0161te minim\u00e1lne dva pomocn\u00e9 n\u00e1stroje, ktor\u00e9 by mal ka\u017ed\u00fd predajca vyu\u017ei\u0165 na predaj svojich produktov na online trhu a aby zbyto\u010dne nestr\u00e1cal peniaze: Repricer a anal\u00fdzu ch\u00fdb FBA.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-171039-identifier\">Najm\u00e4 Repricer je pre v\u00e1s ako predajcu na Amazone mimoriadne d\u00f4le\u017eit\u00fd, preto\u017ee n\u00e1stroj na anal\u00fdzu m\u00e1 zmysel a\u017e vtedy, ke\u010f s\u00fa va\u0161e ponuky v\u00f4bec konkurencieschopn\u00e9. Preto\u017ee 90 percent v\u0161etk\u00fdch produktov sa pred\u00e1va cez Buy Box &#8211; ak ich nem\u00e1te, m\u00f4\u017eete svojich konkurentov analyzova\u0165 akoko\u013evek presne, v\u00fdznamne viac predajov pre v\u00e1s aj tak nevznikne.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-48736-identifier\">Inteligentn\u00e9 prisp\u00f4sobenie cien<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-760314-identifier\">Okrem vynikaj\u00faceho z\u00e1kazn\u00edckeho servisu zohr\u00e1va pre <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">zisk Buy Box<\/a> cenu rozhoduj\u00facu \u00falohu. T\u00fa by mali predajcovia neust\u00e1le optimalizova\u0165. N\u00e1js\u0165 ide\u00e1lnu mieru nie je jednoduch\u00e1 \u00faloha a je ve\u013emi \u010dasovo n\u00e1ro\u010dn\u00e1. \u010c\u00edm v\u00e4\u010d\u0161\u00ed je sortiment a \u010d\u00edm vy\u0161\u0161ie s\u00fa predajn\u00e9 \u010d\u00edsla, t\u00fdm menej m\u00f4\u017ee predajca t\u00fato z\u00e1\u0165a\u017e v\u00f4bec zvl\u00e1dnu\u0165.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-927778-identifier\">Preto je automatick\u00e9 prisp\u00f4sobenie cien nevyhnutn\u00e9, aby sa \u010dasto a dlhodobo objavovali v Buy Box. V\u00fdhodou inteligentn\u00e9ho <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> je jeho sp\u00f4sob pr\u00e1ce: Na rozdiel od in\u00fdch Repricer nezav\u00e1dza pr\u00edsne pravidl\u00e1 (napr. \u201ev\u017edy o dva centy lacnej\u0161ie ako konkurencia\u201d), ale analyzuje trhov\u00fa situ\u00e1ciu a prisp\u00f4sobuje cenu s oh\u013eadom na v\u0161etky pre algoritmus relevantn\u00e9 ukazovatele, ako napr\u00edklad sk\u00f3re z\u00e1kazn\u00edckeho servisu. Tak predajcovia pred\u00e1vaj\u00fa svoje produkty na online trhu nie za najni\u017e\u0161iu, ale za najlep\u0161iu mo\u017en\u00fa cenu a m\u00f4\u017eu svoj vyst\u00fapenie na Amazone e\u0161te \u010falej optimalizova\u0165 pomocou n\u00e1stroja na anal\u00fdzu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515946-identifier\">Straten\u00e9, ale n\u00e1jden\u00e9: Amazon v\u00e1m dlhuje peniaze!<\/h3><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-105815-identifier\"><figure class=\"theme-wp-block alignleft size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"591\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg\" alt=\"Ktor\u00fd n\u00e1stroj je pre anal\u00fdzu Amazonu okrem toho e\u0161te vhodn\u00fd?\" class=\"wp-image-2438\" style=\"width:311px;height:218px\" title=\"Ktor\u00fd n\u00e1stroj je pre anal\u00fdzu Amazonu okrem toho e\u0161te vhodn\u00fd?\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-407x285.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-768x538.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-838432-identifier\">Tu bol jeden zmiznut\u00fd \u010dl\u00e1nok, tam bola nespr\u00e1vne za\u00fa\u010dtovan\u00e1 vr\u00e1tenie &#8211; nie je to predsa svet. Odkia\u013e! V priemere dost\u00e1vaj\u00fa predajcovia FBA, ktor\u00ed pou\u017e\u00edvaj\u00fa\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found-n\u00e1stroj<\/a>\u00a0FBA-chyby v hodnote viac ako 6300 eur ro\u010dne od Amazonu (stav: apr\u00edl 2019). Ve\u013ek\u00ed predajcovia s mno\u017estvom FBA z\u00e1sielok m\u00f4\u017eu v\u0161ak z\u00edska\u0165 e\u0161te ove\u013ea vy\u0161\u0161ie sumy. <\/p><p class=\"theme-wp-block is-style-default gb-responsive-400175-identifier\">Denn \u010dasto zlyh\u00e1 h\u013eadanie ch\u00fdb aj tu na dostupn\u00fdch zdrojoch. A\u017e dvan\u00e1s\u0165 FBA spr\u00e1v by sa malo konzultova\u0165 na transakciu a potom by sa mala u Amazonu po\u017eiada\u0165 o vr\u00e1tenie. Tento vysok\u00fd person\u00e1lny a \u010dasov\u00fd vklad sa zvy\u010dajne neoplat\u00ed.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-627101-identifier\">S Lost &#038; Found sa pracovn\u00e1 n\u00e1ro\u010dnos\u0165 zn\u00ed\u017ei na minimum. N\u00e1stroj plne automaticky analyzuje FBA transakcie pou\u017e\u00edvate\u013ea a pre ka\u017ed\u00fa podozriv\u00fa vytvor\u00ed pr\u00edpad. Dokonca je text \u017eiadosti predformulovan\u00fd a sta\u010d\u00ed ho len skop\u00edrova\u0165 do Sellercentral. T\u00fdmto sp\u00f4sobom dost\u00e1vaj\u00fa predajcovia sp\u00e4\u0165 aj men\u0161ie sumy vr\u00e1tenia, preto\u017ee aj mal\u00e9 zvierat\u00e1 robia zn\u00e1me hovno.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-189707-identifier\">Z\u00e1ver: Dobre pripraven\u00fd s r\u00f4znymi n\u00e1strojmi<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-377563-identifier\">V predajcovsk\u00fdch kruhoch je nepopierate\u013en\u00e9, \u017ee pre \u00faspech na Amazone je analytick\u00fd n\u00e1stroj nevyhnutn\u00fd. \u010ci pou\u017e\u00edvatelia Amazonu vyu\u017e\u00edvaj\u00fa Perpetua, Jungle Scout, Amalyze alebo \u00faplne in\u00fd n\u00e1stroj, nie je a\u017e tak rozhoduj\u00face, preto\u017ee funk\u010dn\u00e1 v\u00fdbava rie\u0161en\u00ed All-in-One je \u010dasto dos\u0165 podobn\u00e1. Osobn\u00e9 preferencie a potreby zohr\u00e1vaj\u00fa v s\u00falade s t\u00fdm ve\u013ek\u00fa \u00falohu pri v\u00fdbere.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-208833-identifier\">Aby patrili medzi predajcov s najklikanej\u0161\u00edmi \u010dl\u00e1nkami, s\u00fa potrebn\u00e9 \u010fal\u0161ie opatrenia. To zah\u0155\u0148a v ka\u017edom pr\u00edpade pou\u017eitie inteligentn\u00e9ho a dynamick\u00e9ho Repricer, ktor\u00fd automaticky vykon\u00e1va \u00fapravy cien na online platforme. Ale aj odha\u013eovanie FBA ch\u00fdb by mali predajcovia automatizova\u0165, preto\u017ee inak prich\u00e1dzaj\u00fa o hotovos\u0165, ktor\u00e1 zni\u017euje ich hospod\u00e1rnos\u0165.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-254257-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Robert Kneschke &#8211; stock.adobe.com \/ \u00a9 Screenshot @ Perpetua \/ \u00a9 Screenshot @ Jounglescout \/ \u00a9 Screenshot @ ShopDoc \/ \u00a9 Screenshot @ Helium10 \/ \u00a9 Screenshot @ Amalyze \/ \u00a9 Krakenimages.com &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Ve\u013ek\u00fd biznis bez ve\u013ek\u00fdch d\u00e1t? Nepredstavite\u013en\u00e9! Kto nem\u00e1 svoje ukazovatele na o\u010diach, nebude ma\u0165 dlhodobo \u00faspech. To plat\u00ed v online obchode v\u0161eobecne a na Amazone obzvl\u00e1\u0161\u0165. Bez analytick\u00e9ho n\u00e1stroja sa predajcovia akoby pohybuj\u00fa v tme. \u010ci s\u00fa opatrenia na zv\u00fd\u0161enie predaja \u2013 \u010di u\u017e ide o SEO, PPC alebo Buy Box \u2013 skuto\u010dne \u00fa\u010dinn\u00e9 a<\/p>\n","protected":false},"author":8,"featured_media":2433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1512],"tags":[],"class_list":["post-227973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pre-predajcov-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e1stroj na anal\u00fdzu Amazonu: S t\u00fdmito 6 rie\u0161eniami u\u0161etr\u00edte \u010das a nervy<\/title>\n<meta name=\"description\" content=\"\u010ci u\u017e ide o anal\u00fdzu konkurencie, anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov alebo v\u00fdskum produktov, dobr\u00fd n\u00e1stroj na anal\u00fdzu Amazonu je nevyhnutn\u00fd. 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