{"id":227976,"date":"2021-06-14T10:38:16","date_gmt":"2021-06-14T10:38:16","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/odborny-nazor-amazon-buducnosti-ako-sa-trh-vyvinie\/"},"modified":"2021-06-14T10:38:16","modified_gmt":"2021-06-14T10:38:16","slug":"odborny-nazor-amazon-buducnosti-ako-sa-trh-vyvinie","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/odborny-nazor-amazon-buducnosti-ako-sa-trh-vyvinie\/","title":{"rendered":"Odborn\u00fd n\u00e1zor | Amazon bud\u00facnosti \u2013 ako sa trh vyvinie"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-107502-identifier\">Amazon je z dne\u0161n\u00e9ho sveta \u00faplne neodmyslite\u013en\u00fd. Ve\u013ek\u00e1 \u010das\u0165 spotrebite\u013eov nakupuje na tejto online platforme a dokonca ju vyu\u017e\u00edva ako vyh\u013ead\u00e1va\u010d, aby si urobila preh\u013ead o ponuk\u00e1ch a cen\u00e1ch.<\/p><p class=\"theme-wp-block gb-responsive-537804-identifier\">Koncern sa v posledn\u00fdch rokoch neust\u00e1le vyv\u00edjal a pre online predajcov znovu definoval hern\u00e9 pole. E\u0161te ned\u00e1vno boli mnoh\u00e9 reklamn\u00e9 mo\u017enosti dostupn\u00e9 len pre dod\u00e1vate\u013eov, teraz s\u00fa pr\u00edstupn\u00e9 v\u0161etk\u00fdm predajcom \u2013 niet divu, ke\u010f zoh\u013eadn\u00edme obrat, ktor\u00fd tieto mo\u017enosti prin\u00e1\u0161aj\u00fa tomuto online gigantu.<\/p><p class=\"theme-wp-block gb-responsive-605404-identifier\">Ale ako sa to v\u0161etko bude \u010falej vyv\u00edja\u0165? Kam smeruje cesta? Bud\u00fa existova\u0165 in\u00e9 a nov\u00e9 n\u00e1stroje a bude sa v\u00fdvoj pos\u00fava\u0165 rovnak\u00fdm tempom?<\/p><p class=\"theme-wp-block gb-responsive-638536-identifier\">Oslovili sme odborn\u00edkov na Amazon a pok\u00fasili sme sa spolo\u010dne nahliadnu\u0165 do bud\u00facnosti Amazonu, FBA a trendov.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-456996-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141241\/Igor-Branopolski-SellerLogic.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">SELLERLOGIC<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Igor Branopolski<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Igor za\u010dal p\u00f4vodne ako predajca na Amazone. Na z\u00e1klade svojich vlastn\u00fdch sk\u00fasenost\u00ed zalo\u017eil spolo\u010dnos\u0165 SELLERLOGIC a teraz pon\u00faka <a href=\"https:\/\/www.sellerlogic.com\/de\/\">softv\u00e9rov\u00e9 rie\u0161enia pre predajcov na Amazone<\/a>. Tak m\u00e1 \u00fazky vz\u0165ah k t\u00e9mam, ktor\u00e9 predajcov skuto\u010dne zauj\u00edmaj\u00fa.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-148427-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141241\/Otto-Kelm-AMALYZE.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">AMALYZE<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\"><meta charset=\"utf-8\">Christian Otto Kelm<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Vice President spolo\u010dnosti <a href=\"https:\/\/www.amalyze.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMALYZE<\/a> a odborn\u00edk v odvetv\u00ed, je u\u017e dlho zn\u00e1my ako expert na Amazon. S pomocou tutori\u00e1lov, podcastov a osobn\u00fdch rozhovorov poskytuje predajcom podporu najm\u00e4 v oblasti produktov, marketingu a sledovania hodnotenia.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-146199-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141241\/Ronny-Marx-intomarkets.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">intomarkets<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\"><meta charset=\"utf-8\">Ronny Marx<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Gener\u00e1lny riadite\u013e spolo\u010dnosti <a href=\"https:\/\/www.intomarkets.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">intomarkets<\/a> a spoluzakladate\u013e merchantdays, je taktie\u017e odborn\u00edkom v oblasti E-Commerce. V\u010faka svojim dlhoro\u010dn\u00fdm sk\u00fasenostiam v poradenstve pre predajcov m\u00f4\u017ee poskytn\u00fa\u0165 vynikaj\u00face poh\u013eady a predov\u0161etk\u00fdm v\u00fdh\u013eady do bud\u00facnosti sveta E-Commerce.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-380006-identifier\" id=\"fba-trends\">FBA trendy<\/h2><p class=\"theme-wp-block gb-responsive-609859-identifier\"><strong>Ako vid\u00ed\u0161 v\u00fdvoj Fulfilment by Amazon (FBA) v nasleduj\u00facich rokoch?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-460855-identifier\"><strong>Igor Branopolski: <\/strong>FBA je jednou z mnoh\u00fdch slu\u017eieb Amazonu a s\u00fa\u010das\u0165ou Amazon Prime pre kupuj\u00facich. Ur\u010dite sa niektor\u00e9 procesy v\u010faka technick\u00e9mu pokroku a \u010fal\u0161iemu rastu Amazon Logistics zlep\u0161ia, aby mohol on-line gigant pracova\u0165 e\u0161te efekt\u00edvnej\u0161ie. Efekt\u00edvnos\u0165 a r\u00fdchlos\u0165 bud\u00fa teda, ako aj v predch\u00e1dzaj\u00facich rokoch, na prvom mieste. Navy\u0161e prich\u00e1dza s\u013eub od Amazonu dosiahnu\u0165 do roku 2040 CO2-neutralitu. Tam pravdepodobne uvid\u00edme nov\u00e9 inovat\u00edvne rie\u0161enia, ako aj pozorova\u0165 pasce, ako naposledy s AmaZen-boxmi pre zamestnancov skladu. Kto v\u0161ak dnes mus\u00ed dohna\u0165 v oblasti logistiky, s\u00fa klasick\u00ed prepravcovia ako DHL, DPD, Hermes at\u010f., aby mohli dr\u017ea\u0165 krok s Amazonom.<\/p><p class=\"theme-wp-block gb-responsive-872273-identifier\"><strong>V minulom roku na za\u010diatku pand\u00e9mie do\u0161lo k nedostatkom a obmedzeniam dod\u00e1vok pri FBA. Poskytovatelia tovaru, ktor\u00fd nepatr\u00ed do ka\u017edodennej potreby, nesmeli posiela\u0165 \u017eiadne polo\u017eky do centier plnenia. Zmen\u00ed sa FBA a ako sa m\u00f4\u017eu obchodn\u00edci v bud\u00facnosti chr\u00e1ni\u0165 pred podobn\u00fdmi scen\u00e1rmi?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-783969-identifier\"><strong>Igor Branopolski: <\/strong>V tejto chv\u00edli bude Amazon v pr\u00edpade pand\u00e9mie alebo podobn\u00fdch katastrof na\u010falej uprednost\u0148ova\u0165 vlastn\u00e9 \u010dl\u00e1nky alebo naliehav\u00fd tovar, \u010do je tie\u017e absol\u00fatne logick\u00e9. U\u017e na za\u010diatku pand\u00e9mie pre\u0161li mnoh\u00ed obchodn\u00edci na vlastn\u00e9 doru\u010denie tovaru. In\u00ed plne vyu\u017eili kapacity skladov Amazonu, pokia\u013e to maxim\u00e1lny stav z\u00e1sob umo\u017e\u0148oval. To by bol len tak\u00fd tip na okraj.<\/p><p class=\"theme-wp-block gb-responsive-184460-identifier\">Vo v\u0161eobecnosti v\u0161ak mnoh\u00ed predajcovia u\u017e maj\u00fa vlastn\u00e9 sklady alebo vyu\u017e\u00edvaj\u00fa in\u00e9 mo\u017enosti plnenia. Ak sa toti\u017e spoliehate len na Amazon, m\u00e1te z\u00e1kladn\u00fd probl\u00e9m. Zoberme si ako pr\u00edklad viano\u010dn\u00e9 obdobie: tam m\u00f4\u017ee by\u0165 dokonca vlastn\u00e9 doru\u010denie lep\u0161ie pre Buy Box, preto\u017ee obrovsk\u00e9 objemy objedn\u00e1vok v nieko\u013ek\u00fdch t\u00fd\u017ed\u0148och pred Vianocami pre\u0165a\u017euj\u00fa centr\u00e1 plnenia Amazonu a spoma\u013euj\u00fa dod\u00e1vky.<\/p><p class=\"theme-wp-block gb-responsive-783515-identifier\"><strong>Ronny Marx: <\/strong>FBA sa u\u017e do ur\u010ditej miery zmen\u00ed. Ale Amazon zostane na\u010falej extr\u00e9mne d\u00f4le\u017eit\u00fdm kan\u00e1lom. D\u00f4le\u017eit\u00e9 je, aby ste ako obchodn\u00edk zostali dostupn\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-436619-identifier\">Ve\u013emi d\u00f4le\u017eit\u00fdm aspektom je t\u00e9ma One-Stop-Shop. Ak napr\u00edklad ako nemeck\u00fd obchodn\u00edk pred\u00e1vam do eur\u00f3pskej zahrani\u010dia a tam je v\u00fdrazne ni\u017e\u0161\u00ed prah dodania, st\u00e1vam sa pri prekro\u010den\u00ed tohto prahu v pr\u00edslu\u0161n\u00fdch krajin\u00e1ch da\u0148ovo povinn\u00fdm. Pre tak\u00fdto scen\u00e1r potrebujem aj vlastn\u00fa organiz\u00e1ciu alebo da\u0148ov\u00e9ho poradcu, ktor\u00fd moju spolo\u010dnos\u0165 v tejto oblasti porad\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-650582-identifier\">Udalosti ako COVID alebo ve\u013ek\u00e9 nehody ako uviaznut\u00fd tanker v Suezskom kan\u00e1li nikto nem\u00f4\u017ee predv\u00edda\u0165. To v\u0161ak ukazuje potrebu flexibility tovarov\u00fdch tokov. Mus\u00edm svoju spolo\u010dnos\u0165 nastavi\u0165 tak, aby aj nepredv\u00eddan\u00e9 udalosti \u00faplne nezastavili tok tovaru.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-885197-identifier\" id=\"amazon-advertising\">Amazon reklama<\/h2><p class=\"theme-wp-block gb-responsive-182829-identifier\"><strong>Ako sa bude vyv\u00edja\u0165 Amazon reklama? Ak\u00e1 je tvoja predpove\u010f?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-580883-identifier\"><strong>Otto Kelm: <\/strong>Amazon prekon\u00e1va novinky v takom rozsahu, \u017ee nikto u\u017e nest\u00edha. Dokonca aj n\u00e1stroje a agent\u00fary s\u00fa len \u0165a\u017eko schopn\u00e9 plne fungova\u0165. D\u00f4raz je kladen\u00fd na nieko\u013eko jednoduch\u00fdch pr\u00edstupov, ktor\u00e9 najlep\u0161ie funguj\u00fa. \u0160peci\u00e1lne vyu\u017eitia s\u00fa s\u00edce mo\u017en\u00e9, ale s\u00fa \u010dasovo n\u00e1ro\u010dnej\u0161ie a v\u00fdrazne zlo\u017eitej\u0161ie na pou\u017e\u00edvanie. To mus\u00ed Amazon rozpozna\u0165 a zjednodu\u0161i\u0165.<\/p><p class=\"theme-wp-block gb-responsive-796642-identifier\">Dnes je \u0165a\u017ek\u00e9 a neodpor\u00fa\u010dan\u00e9 prem\u00fd\u0161\u013ea\u0165 o vlastnom pr\u00edstupe k Amazon DSP bez zvl\u00e1dnutia z\u00e1kladov. Progn\u00f3za je teda tak\u00e1 \u2013 Amazon mus\u00ed spomali\u0165 v\u00fdvoj. Obchodn\u00edci a pou\u017e\u00edvatelia sa musia vzdel\u00e1va\u0165 \u2013 inak m\u00f4\u017ee d\u00f4js\u0165 k oddelen\u00e9mu v\u00fdvoju, ktor\u00fd nie je \u00fa\u010deln\u00fd.<\/p><p class=\"theme-wp-block gb-responsive-812642-identifier\"><strong>Ronny Marx:<\/strong> Amazon reklama bola v\u017edy ve\u013emi dynamickou oblas\u0165ou. T\u00e1to dynamika sa v poslednom roku a najm\u00e4 v posledn\u00fdch mesiacoch zr\u00fdchlila. Ve\u013ek\u00fdm motorom tohto v\u00fdvoja s\u00fa sponzorovan\u00e9 zobrazovacie reklamy. Tieto s\u00fa podobn\u00e9 b\u00fdval\u00fdm s\u00fakromn\u00fdm zobrazovac\u00edm reklam\u00e1m, av\u0161ak s\u00fa podstatne rozmanitej\u0161ie z h\u013eadiska mo\u017enost\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-959281-identifier\">N\u00e1klady v oblasti vyh\u013ead\u00e1vac\u00edch zobrazovac\u00edch rekl\u00e1m sa tie\u017e zv\u00fd\u0161ia \u2013 v d\u00f4sledku zv\u00fd\u0161enej konkurencie. To znamen\u00e1, \u017ee predajcovia musia jasnej\u0161ie formulova\u0165 svoje ciele, aby sa investovan\u00fd rozpo\u010det oplatil: &#8220;\u010co chcem dosiahnu\u0165, s akou dlhodobos\u0165ou.&#8221;<\/p><p class=\"theme-wp-block gb-responsive-858419-identifier\"><strong>Ako sa teda bude vyv\u00edja\u0165 DSP, teda platforma na strane dopytu? Bude to ma\u0165 zmysel aj pre men\u0161ie spolo\u010dnosti?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-917213-identifier\"><strong>Ronny Marx: <\/strong>Amazon DSP \u2013 teda v oblasti programatickej reklamy \u2013 je v oblasti samoobsluhy pomerne nov\u00e1 discipl\u00edna. Existuje s\u00edce u\u017e relat\u00edvne dlho v oblasti spravovan\u00fdch slu\u017eieb, Amazon v\u0161ak tento obor v\u00e4\u010d\u0161inou \u00faplne ukon\u010duje.<\/p><p class=\"theme-wp-block gb-responsive-993341-identifier\">Tak\u017ee u\u017e nebude ve\u013ea kampan\u00ed, ktor\u00e9 bud\u00fa spravovan\u00e9 Amazonom, ale v\u0161etko to bude prebieha\u0165 cez servisn\u00fdch partnerov. Viem to presne, preto\u017ee sme jedn\u00fdm zo \u0161tyroch pr\u00e9miov\u00fdch servisn\u00fdch partnerov v Nemecku, pokia\u013e ide o DSP. To znamen\u00e1, \u017ee sa s Amazonom komunikujeme na ve\u013emi vysokej \u00farovni.<\/p><p class=\"theme-wp-block gb-responsive-398294-identifier\">Jednou z mo\u017enost\u00ed PPC s\u00fa sponzorovan\u00e9 zobrazovacie reklamy. To je verzia Amazon DSP Lite, preto\u017ee obchodn\u00edk m\u00f4\u017ee na z\u00e1klade kliknut\u00ed, teda CPC, sp\u00fa\u0161\u0165a\u0165 svoju reklamu. Za t\u00fdmto sa skr\u00fdva programatick\u00fd pr\u00edstup, to znamen\u00e1, \u017ee ako obchodn\u00edk cielen\u00edm pou\u017e\u00edvate\u013eov bu\u010f na z\u00e1klade ich vlastnost\u00ed, ktor\u00e9 maj\u00fa na Amazone, ich spr\u00e1vania pri prehliadan\u00ed a n\u00e1kupe, alebo preto, \u017ee spadaj\u00fa do ur\u010dit\u00fdch segmentov.<\/p><p class=\"theme-wp-block gb-responsive-448553-identifier\">Ve\u013ekos\u0165 spolo\u010dnosti nie je pri Amazon DSP menej rozhoduj\u00faca, funguje to na z\u00e1klade CPM, teda Cost-per-Mille \u2013 v\u017edy, ke\u010f sa moja reklama zobraz\u00ed 1.000-kr\u00e1t, budem \u00fa\u010dtovan\u00fd, bez oh\u013eadu na to, \u010di do\u0161lo k n\u00e1kupu alebo kliknutiu. To samozrejme vy\u017eaduje aj v\u00e4\u010d\u0161\u00ed rozpo\u010det. D\u00f4vod je jednoduch\u00fd: algoritmus potrebuje na za\u010diatku ve\u013ea \u00fadajov, aby videl, ako na ak\u00fdch pou\u017e\u00edvate\u013eov reaguj\u00fa. Preto by ste mali by\u0165 pripraven\u00ed mesa\u010dne min\u00fa\u0165 pribli\u017ene 5.000-6.000 eur na kampa\u0148. Tenden\u010dne v\u0161ak sk\u00f4r 10.000-20.000 eur mesa\u010dne. Potom sa to oplat\u00ed, pomaly sa do tejto oblasti zapoji\u0165.<\/p><p class=\"theme-wp-block gb-responsive-193455-identifier\">\u010co sa s t\u00fdm d\u00e1 robi\u0165? M\u00f4\u017eete sp\u00fa\u0161\u0165a\u0165 video reklamy, reklamy na Twitchi, na Fire TV Stickoch alebo Fire TV, alebo aj uzamknut\u00e9 obrazovky na Kindle. D\u00e1 sa s t\u00fdm robi\u0165 extr\u00e9mne ve\u013ea, ale potrebujete poriadny rozpo\u010det, aby ste to cel\u00e9 obsluhovali. Av\u0161ak vo v\u0161eobecnosti sa tam e\u0161te ve\u013emi ve\u013ea vyvinie.<\/p><p class=\"theme-wp-block gb-responsive-371187-identifier\"><strong>Pr\u00e1ve v\u010faka korone Amazon silno r\u00e1stol. Rovnako sa zv\u00fd\u0161il aj po\u010det predajcov. S ak\u00fdmi nov\u00fdmi trendmi a mo\u017enos\u0165ami sa d\u00e1 vynikn\u00fa\u0165 z davu?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-311272-identifier\"><strong>Otto Kelm: <\/strong>Ako v\u017edy, pon\u00faka\u0165 dobr\u00e9 a na ur\u010dit\u00fa cie\u013eov\u00fa skupinu zameran\u00e9 produkty za spravodliv\u00e9 ceny s re\u00e1lnymi pridan\u00fdmi hodnotami. Okrem toho plat\u00ed, \u017ee nie je potrebn\u00e9 vynikn\u00fa\u0165 na Amazone, ale urobi\u0165 krok sp\u00e4\u0165, kde sa preb\u00fadza potreba, kde z\u00e1kazn\u00edci h\u013eadaj\u00fa n\u00e1pady a rie\u0161enia \u2013 to predsa nie je Amazon!<\/p><p class=\"theme-wp-block gb-responsive-75146-identifier\"><strong>Relevancia k\u013e\u00fa\u010dov\u00fdch slov a Amazon SEO bola v posledn\u00fdch rokoch silno posilnen\u00e1. Ako sa to bude vyv\u00edja\u0165? Ak\u00fa relevanciu bud\u00fa ma\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a Amazon SEO v bud\u00facnosti?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-100372-identifier\"><strong>Otto Kelm:<\/strong> Tu sa ani pr\u00edli\u0161 nepodporovalo, ani sa ni\u010d nezmenilo alebo nezmen\u00ed. Iba ur\u010dit\u00e9 oblasti dostali menej alebo in\u00e9 v\u00e1hy. Napr\u00edklad inzerovan\u00e9 polo\u017eky sa u\u017e v h\u013eadan\u00fdch v\u00fdrazoch organick\u00fdch zoznamov nepodporuj\u00fa tak vysoko ako pred rokmi.<\/p><p class=\"theme-wp-block gb-responsive-341926-identifier\">Inak odpor\u00fa\u010dam analyzova\u0165 jazyk z\u00e1kazn\u00edkov pomocou pr\u00edslu\u0161n\u00fdch n\u00e1strojov alebo Amazon Brand Analytics. To prinesie v\u00fdrazne viac v\u00fdstupu.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-913166-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/sponzorovane-produkty-na-amazone-ako-umiestnit-svoje-produkty-pred-organicke-vysledky-vyhladavania\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/14145532\/amazon-sponsored-products-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon Sponsored Products verhelfen Ihnen zu mehr Sichtbarkeit und Sales.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/sponzorovane-produkty-na-amazone-ako-umiestnit-svoje-produkty-pred-organicke-vysledky-vyhladavania\/\">Sponzorovan\u00e9 produkty na Amazone: Ako umiestni\u0165 svoje produkty pred organick\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">K ka\u017edej prepracovanej predajnej strat\u00e9gii na Amazone patria aj reklamy. Sponzorovan\u00e9 produkty s\u00fa jedn\u00fdm z najzn\u00e1mej\u0161\u00edch form\u00e1tov \u2013 ako medzi predajcami, dod\u00e1vate\u013emi, tak aj medzi z\u00e1kazn\u00edkmi. Patr\u00ed do oblasti PPC reklamy na Amazone a propaguje konkr\u00e9tny pro&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-587337-identifier\" id=\"werbung-ausserhalb-von-amazon\">Reklama mimo Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-218177-identifier\"><strong>Ak\u00e9 trendy sa u\u017e dnes hl\u00e1sia v oblasti reklamy?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-981685-identifier\"><strong>Otto Kelm: <\/strong>Amazon DSP a novovytvoren\u00e9 cie\u013eov\u00e9 skupiny Amazonu pri sponzorovan\u00fdch zobrazovac\u00edch reklam\u00e1ch ukazuj\u00fa, \u010do v\u0161etko je mo\u017en\u00e9. Amazon poskytuje svoje \u00fadaje o z\u00e1kazn\u00edkoch \u0161trukt\u00farovane a anonymizovane na reklamu a zobrazuje ich aj mimo Amazonu. To je trend, ktor\u00fd u\u017e tri roky naber\u00e1 na obr\u00e1tkach a bude na\u010falej r\u00e1s\u0165.<\/p><p class=\"theme-wp-block gb-responsive-278559-identifier\"><strong>Trend, aj mimo Amazonu inzerova\u0165, napr\u00edklad na soci\u00e1lnych m\u00e9di\u00e1ch a Google Ads, sa st\u00e1va \u010doraz popul\u00e1rnej\u0161\u00edm. Ktor\u00e9 kan\u00e1ly s\u00fa tu najd\u00f4le\u017eitej\u0161ie? Bude to dlhodobo pretrv\u00e1va\u0165? Ak\u00e9 nov\u00e9 mo\u017enosti sa vyvin\u00fa?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-625942-identifier\"><strong>Otto Kelm: <\/strong>Na jednej strane je d\u00f4le\u017eit\u00e9 vyu\u017ei\u0165 mo\u017enosti Amazonu, na druhej strane sa bezd\u00f4vodne nehovor\u00ed o pripravenosti zna\u010diek na Pinterest alebo TikTok. Mus\u00edte by\u0165 tam, kde sa cie\u013eov\u00e1 skupina informuje alebo vymie\u0148a n\u00e1zory, aby ste z\u00edskali alebo udr\u017eali z\u00e1kazn\u00edkov. Nez\u00e1le\u017e\u00ed na tom, \u010di s reklamou alebo in\u00fdmi form\u00e1tmi obsahu, ktor\u00e9 potenci\u00e1lna cie\u013eov\u00e1 skupina rada prij\u00edma. To robia ve\u013ek\u00e9 zna\u010dky prostredn\u00edctvom r\u00e1dia, telev\u00edzie, tla\u010de at\u010f. u\u017e roky. Pre mal\u00e9 zna\u010dky sa to v\u0161ak st\u00e1va \u010doraz zauj\u00edmavej\u0161\u00edm, preto\u017ee teraz m\u00f4\u017eu oslovova\u0165 z\u00e1kazn\u00edkov ove\u013ea granularnej\u0161ie.<\/p><p class=\"theme-wp-block gb-responsive-514841-identifier\"><strong>Ronny Marx: <\/strong>Soci\u00e1lne platformy s\u00fa ve\u013emi popul\u00e1rne. Pinterest sa extr\u00e9mne vyvinul. Klasick\u00e9 kan\u00e1ly ako Facebook alebo Instagram s\u00fa na\u010falej ve\u013emi dobr\u00e9. TikTok je jednou z \u017eiariv\u00fdch hviezd a bude sa \u010doraz viac dost\u00e1va\u0165 do centra pozornosti, pokia\u013e ide o profesion\u00e1lne kampane, tak ako to pozn\u00e1me z Facebooku a Instagramu.<\/p><p class=\"theme-wp-block gb-responsive-5165-identifier\">Ide v\u0161ak v\u017edy o to, zasiahnu\u0165 spr\u00e1vnu cie\u013eov\u00fa skupinu. TikTok m\u00e1 ve\u013emi mlad\u00e9 publikum a nie je to n\u00e1kupn\u00fd kan\u00e1l, ide teda sk\u00f4r o povedomie o produktoch a nie o priamy obrat v zmysle, \u017ee investujem teraz 3.000 eur a na konci mesiaca z toho urob\u00edm 20.000 eur. To nefunguje.<\/p><p class=\"theme-wp-block gb-responsive-335947-identifier\">Prim\u00e1rny fokus, predt\u00fdm ako sa s\u00fastred\u00edte na nie\u010do in\u00e9, by mal na\u010falej zosta\u0165 na Amazone, k\u013e\u00fa\u010dov\u00e9 slovo Retail Readiness. Nastavi\u0165 poriadne kampane a zabezpe\u010di\u0165, aby bol tento kan\u00e1l vy\u010derpan\u00fd. Ak to funguje a m\u00e1m dostatok zdrojov, prech\u00e1dzam na \u010fal\u0161\u00ed kan\u00e1l zameran\u00fd na cie\u013eov\u00fa skupinu. K\u00fdm to nem\u00e1m, nie je z\u00e1kladn\u00e1 pr\u00e1ca hotov\u00e1 a potom by sa nemalo zaobera\u0165 soci\u00e1lnymi m\u00e9diami, ale svoj\u00edm predajom na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-239675-identifier\"><strong>Upevn\u00ed sa \/ vzrastie live predaj na Amazone?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-729729-identifier\"><strong>Otto Kelm: <\/strong>To je \u0165a\u017ek\u00e9 poveda\u0165. Na \u00e1zijsk\u00fdch trhoch je live predaj v\u00fdrazne intenz\u00edvnej\u0161ie zakorenen\u00fd v n\u00e1kupnom z\u00e1\u017eitku, zatia\u013e \u010do v Eur\u00f3pe a USA je \u201enakupovanie\u201c formovan\u00e9 desa\u0165ro\u010dia. Amazon t\u00fato funkciu v USA vyu\u017e\u00edva u\u017e roky \u2013 \u010di a kedy to naozaj prinesie pridan\u00fa hodnotu, sa uk\u00e1\u017ee.<\/p><p class=\"theme-wp-block gb-responsive-951159-identifier\"><strong>Ronny Marx: <\/strong>Domnievam sa, \u017ee je to pekn\u00fd doplnok, preto\u017ee je to nie\u010do in\u00e9, ale zostane to nika. Chcem si k\u00fapi\u0165 svoje produkty, ke\u010f sa mi to hod\u00ed. Live predaj znamen\u00e1, \u017ee m\u00e1m predpripraven\u00fd kan\u00e1l v predpripravenej dobe a mus\u00edm ma\u0165 \u010das. Potom to znamen\u00e1 Live. Mohol by som v\u0161ak tie\u017e poveda\u0165 On-Demand video predaj, potom si m\u00f4\u017eem pozrie\u0165 \u201e\u017eiv\u00e9 video\u201c, ke\u010f som k dispoz\u00edcii. Ale Amazon a eCommerce n\u00e1s nau\u010dili, \u017ee produkty sa pred\u00e1vaj\u00fa, ke\u010f s\u00fa pou\u017e\u00edvatelia pripraven\u00ed ich k\u00fapi\u0165. A nie ke\u010f predpripraven\u00e9 \u010dasov\u00e9 okno to predpisuje.<\/p><p class=\"theme-wp-block gb-responsive-627669-identifier\"><strong>\u010co je Amazon Attribution a kto by to mal vyu\u017e\u00edva\u0165?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-185092-identifier\"><strong>Ronny Marx: <\/strong>Amazon Attribution sa t\u00fdka reklamy, reklamn\u00fdch aktiv\u00edt a marketingov\u00fdch opatren\u00ed mimo Amazonu. Predajcovia tam m\u00f4\u017eu vidie\u0165, ako sa tieto aktivity odrazili na predajoch a impresi\u00e1ch, teda na pr\u00edtomnosti ich produktov na Amazone. Napr\u00edklad sa d\u00e1 zisti\u0165, kv\u00f4li ktorej \u2013 extern\u00e9 akcii Amazonu \u2013 si z\u00e1kazn\u00edci pridali tvoje produkty do ko\u0161\u00edka.<\/p><p class=\"theme-wp-block gb-responsive-602049-identifier\">Podmienkou je ma\u0165 vlastn\u00fa zna\u010dku, teda by\u0165 zaregistrovan\u00fd v Amazon Brand Registry. To m\u00f4\u017eem odporu\u010di\u0165 ka\u017ed\u00e9mu, preto\u017ee bez toho ste naozaj obmedzen\u00ed vo svojich mo\u017enostiach, najm\u00e4 pokia\u013e ide o reklamn\u00e9 mo\u017enosti.<\/p><p class=\"theme-wp-block gb-responsive-989393-identifier\">Ako z\u00e1kladn\u00e9 pravidlo sa d\u00e1 poveda\u0165: viac \u00fadajov je v\u017edy rozumn\u00e1 vec a mali by ste tieto mo\u017enosti vyu\u017ei\u0165, pokia\u013e je to mo\u017en\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-33366-identifier\" id=\"amazon-strategie\">Amazon strat\u00e9gia<\/h2><p class=\"theme-wp-block gb-responsive-793117-identifier\"><strong>V posledn\u00fdch rokoch bolo spr\u00edstupnen\u00fdch \u010doraz viac mo\u017enost\u00ed pre predajcov, ktor\u00e9 boli p\u00f4vodne dostupn\u00e9 iba pre dod\u00e1vate\u013eov. P\u00f4jde to t\u00fdmto tempom \u010falej? Ak\u00e9 \u010fal\u0161ie mo\u017enosti by mohli existova\u0165?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-409423-identifier\"><strong>Ronny Marx: <\/strong>Zladenie partnersk\u00fdch modelov Amazonu pre predajcov a dod\u00e1vate\u013eov sa ur\u010dite bude pokra\u010dova\u0165. V akom rozsahu a v akej forme je v\u0161ak \u0165a\u017ek\u00e9 poveda\u0165. Napr\u00edklad sa \u0161pekuluje, \u017ee Vendor Central u\u017e nebude ako samostatn\u00fd model, ale bude integrovan\u00fd ako doplnok Seller Centrala.<\/p><p class=\"theme-wp-block gb-responsive-490181-identifier\">Vo v\u0161eobecnosti si mysl\u00edm, \u017ee model dod\u00e1vate\u013eov sa oplat\u00ed len pre naozaj ve\u013ek\u00fdch, zatia\u013e \u010do model predajcov bude na\u010falej r\u00e1s\u0165. Ale v s\u00fa\u010dasnosti zost\u00e1va to na\u010falej poh\u013ead do kri\u0161t\u00e1\u013eovej gule. Ale \u00e1no, viem si dobre predstavi\u0165, \u017ee predajcovia bud\u00fa ma\u0165 na Amazone na\u010falej prioritu. Zauj\u00edmav\u00e1 vec!<\/p><p class=\"theme-wp-block gb-responsive-571157-identifier\"><strong>Trend sa st\u00e1le viac vyv\u00edja smerom k multikan\u00e1lov\u00e9mu predaju. Ako to vid\u00ed\u0161? M\u00f4\u017ee by\u0165 e\u0161te \u00faspe\u0161n\u00fd niekto, kto pred\u00e1va len na Amazone?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-339988-identifier\"><strong>Igor Branopolski: <\/strong>M\u00f4\u017eete pred\u00e1va\u0165 aj IBA na Amazone a by\u0165 pritom ve\u013emi \u00faspe\u0161n\u00fd, ale m\u00f4\u017ee to by\u0165 aj ve\u013emi nebezpe\u010dn\u00e9 a predov\u0161etk\u00fdm nie je to aktu\u00e1lne. Dnes maj\u00fa predajcovia mnoho mo\u017enost\u00ed, ako automatizova\u0165 najv\u00e4\u010d\u0161ie oblasti svojho podnikania. Prostredn\u00edctvom syst\u00e9mov spr\u00e1vy z\u00e1sob m\u00f4\u017eete s nieko\u013ek\u00fdmi kliknutiami pred\u00e1va\u0165 na v\u0161etk\u00fdch trhoch, pre\u010do by ste sa mali vzda\u0165 tejto mo\u017enosti a riskova\u0165, \u017ee na Amazone sa nie\u010do nepodar\u00ed. Okrem toho \u2013 ak neprev\u00e1dzkujete multikan\u00e1lov\u00fd predaj \u2013 unik\u00e1 v\u00e1m ve\u013ek\u00e1 cie\u013eov\u00e1 skupina, ktor\u00e1 z trucu nenakupuje na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-82435-identifier\"><strong>Otto Kelm: <\/strong>\u017dia\u013e, toto bolo \u00faplne zle implementovan\u00e9, namiesto multikan\u00e1lov\u00e9ho predaja sa jednoducho v\u0161etko v\u0161ade zaradilo a sledovalo sa, \u010do sa stane. Najmenej \u013eud\u00ed si stanovilo ciele pre jednotliv\u00e9 platformy a prisp\u00f4sobilo produktov\u00e9 oblasti pr\u00edslu\u0161n\u00fdm cie\u013eov\u00fdm skupin\u00e1m. T\u00e9ma bola potom prostredn\u00edctvom n\u00e1strojov rozhran\u00ed tak zjednodu\u0161en\u00e1, \u017ee sa u\u017e neprem\u00fd\u0161\u013ea, ale jednotliv\u00e9 trhy sa slepo \u201eprekon\u00e1vaj\u00fa\u201c \u2013 v\u00e4\u010d\u0161inou bez relevantn\u00fdch \u00faspechov \u2013 hlavne, \u017ee je v\u0161etko v\u0161ade.<\/p><p class=\"theme-wp-block gb-responsive-279580-identifier\">Samozrejme, m\u00f4\u017eete by\u0165 \u00faspe\u0161n\u00ed len s Amazonom \u2013 na to v\u0161ak mus\u00edte, ako bolo povedan\u00e9 predt\u00fdm, dosiahnu\u0165 z\u00e1kazn\u00edkov \u201epred\u201c Amazonom.<\/p><p class=\"theme-wp-block gb-responsive-54101-identifier\"><strong>Ronny Marx: <\/strong>Samozrejme, m\u00f4\u017eete to tak robi\u0165. \u010casto sa hovor\u00ed o druhom pilieri a o tom, ak\u00fd je d\u00f4le\u017eit\u00fd. Znie to pekne v te\u00f3rii, ale v praxi to \u010dasto nefunguje. To, \u010do moment\u00e1lne rastie \u2013 aspo\u0148 pokia\u013e ide o po\u010det pou\u017e\u00edvate\u013eov \u2013 je Shopify a in\u00e9 cloudov\u00e9 n\u00e1kupn\u00e9 rie\u0161enia. M\u00f4\u017eem si predstavi\u0165, \u017ee t\u00e9my nakupovania a individualiz\u00e1cie pre ur\u010dit\u00e9 produkty, ktor\u00e9 je potrebn\u00e9 lep\u0161ie vysvetli\u0165, m\u00f4\u017eu fungova\u0165. Ale hlavn\u00e1 \u010das\u0165 bude na\u010falej prebieha\u0165 cez Amazon. Bude potrebn\u00e9 investova\u0165 viac pe\u0148az\u00ed a presne si d\u00e1va\u0165 pozor na to, v akej oblasti sa zapoj\u00edte.<\/p><p class=\"theme-wp-block gb-responsive-8403-identifier\"><strong>V posledn\u00fdch rokoch sa z\u00e1kazn\u00edci st\u00e1le viac vzdialuj\u00fa od povedomia o zna\u010dk\u00e1ch. Hovor\u00ed to v prospech priv\u00e1tnych zna\u010diek, alebo je obchodn\u00fd tovar st\u00e1le atrakt\u00edvny?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-997660-identifier\"><strong>Igor Branopolski: <\/strong>Obchodn\u00fd tovar nikdy nevyhynie a zostane pre mnoh\u00fdch v\u017edy atrakt\u00edvny. Zna\u010dky, \u010di u\u017e mal\u00e9 alebo ve\u013ek\u00e9, maj\u00fa svoje osobitosti a na\u010falej bud\u00fa zohr\u00e1va\u0165 ve\u013ek\u00fa \u00falohu: nastavuj\u00fa trendy a vytv\u00e1raj\u00fa dopyt prostredn\u00edctvom influencerov alebo premyslen\u00fdch marketingov\u00fdch kampan\u00ed, sp\u013a\u0148aj\u00fa ur\u010dit\u00e9 kvalitativn\u00e9 po\u017eiadavky alebo oslovuj\u00fa cie\u013eov\u00e9 skupiny, ktor\u00e9 boli prehliadan\u00e9, aj mimo Amazonu a spol.<\/p><p class=\"theme-wp-block gb-responsive-384123-identifier\">Ja by som ot\u00e1zku ani takto v\u00f4bec nepolo\u017eil: Private Label alebo obchodn\u00fd tovar? Ka\u017ed\u00fd predajca si tam rob\u00ed svoje vlastn\u00e9 rozhodnutie \u2013 oboje m\u00e1 v\u00fdhody a nev\u00fdhody a m\u00e1 svoje cie\u013eov\u00e9 skupiny. Aj z\u00e1kazn\u00edci u\u017e nevidia len \u010dierno-bielo. \u010casto h\u013eadaj\u00fa zna\u010dky a nie predmety, ke\u010f si nekupuj\u00fa len hern\u00fa konzolu, ale Playstation 5. Z\u00e1rove\u0148 siahaj\u00fa pri h\u013eadan\u00ed sprchovej hlavice po lacnom produkte vyrobenom v \u010c\u00edne a nie po hansgrohe za dvojn\u00e1sobn\u00fa cenu.<\/p><p class=\"theme-wp-block gb-responsive-389405-identifier\"><strong>Otto Kelm:<\/strong> Nem\u00f4\u017eem to ani v n\u00e1znaku pochopi\u0165. Zna\u010dky s\u00fa vyh\u013ead\u00e1van\u00e9 na Amazone. Zna\u010dky sa kupuj\u00fa. Nevid\u00edme z\u00e1nik zna\u010diek. Vid\u00edme len to, \u017ee men\u0161ie cie\u013eov\u00e9 skupiny s\u00fa pre ve\u013ek\u00e9 zna\u010dky jednoducho nerentabiln\u00e9. T\u00fdm p\u00e1dom m\u00f4\u017eu mal\u00ed poskytovatelia dosiahnu\u0165 vo svojom obore tr\u017eby a zisky, ktor\u00e9 s\u00fa pre nich prijate\u013en\u00e9 \u2013 ale na konci nie s\u00fa \u0161k\u00e1lovate\u013en\u00e9. \u010co je celkovo dobr\u00e9 \u2013 tak si ka\u017ed\u00fd hrniec n\u00e1jde svoj poklop a naopak.<\/p><p class=\"theme-wp-block gb-responsive-323866-identifier\"><strong>Ronny Marx: <\/strong>T\u00e9ma resellingu nie je m\u0155tva, ale na vyhynut\u00ed. Funguje to v nieko\u013ek\u00fdch pr\u00edpadoch, napr\u00edklad, ak m\u00e1 \u010dlovek exkluz\u00edvne predajn\u00e9 pr\u00e1vo v ur\u010dit\u00fdch krajin\u00e1ch, alebo hovor\u00edme o obrovsk\u00fdch mar\u017e\u00e1ch, s viac ako 1.000 predajmi za de\u0148, kde na konci st\u00e1le zost\u00e1va dos\u0165 na to, aby sa z toho stalo podnikanie.<\/p><p class=\"theme-wp-block gb-responsive-880528-identifier\">Private Label m\u00f4\u017ee fungova\u0165, ak sa nad t\u00fdm \u010dlovek poriadne zamysl\u00ed. Z\u00edska\u0165 nie\u010do z \u010c\u00edny, nalepi\u0165 na to svoje logo a d\u00fafa\u0165 v ve\u013ek\u00fd obrat, preto\u017ee nika pr\u00e1ve nie je tak obsaden\u00e1, m\u00f4\u017ee fungova\u0165, ale je to ve\u013emi do\u010dasn\u00e9. V\u00fdrobcovia v \u010c\u00edne si samozrejme tie\u017e myslia: &#8220;Pre\u010do by som v\u00f4bec nechal niekoho pred\u00e1va\u0165 moje veci, nalep\u00edm si tam svoje logo, po\u0161lem svoje arm\u00e1dy recenzentov a potom sa produkt vy\u0161vihne.&#8221; Treba sa teda zamyslie\u0165 a \u0161pecializova\u0165 sa na produkty, ktor\u00e9 s\u00fa &#8220;unik\u00e1tne&#8221;. Znie to ako buzzword, ale je to naozaj tak.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-428937-identifier layout-grid-3\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t\t\t<a class=\"post-link\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/preco-je-amazon-fba-tiez-dobry-napad-pre-predajcov-s-vlastnou-znackou\/\">Pre\u010do je Amazon FBA tie\u017e dobr\u00fd n\u00e1pad pre predajcov s vlastnou zna\u010dkou<\/a>\n\t\t<div class=\"bg-image has-image\">\n\t\t<img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142551\/Private-Label-FBA-Header.png\" class=\"attachment-0x600 size-0x600 wp-post-image\" alt=\"Private Label f\u00fcr FBA Header\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142551\/Private-Label-FBA-Header-104x55.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142551\/Private-Label-FBA-Header-208x109.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142551\/Private-Label-FBA-Header-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142551\/Private-Label-FBA-Header-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142551\/Private-Label-FBA-Header.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t<\/div>\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"inside-wrap-card-content\">\n\t\t\t<div class=\"wrap-content\">\n\t\t\t\t<div class=\"categories\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/predaj-na-amazone\/\" rel=\"category tag\">Predaj na Amazone<\/a>, <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/splnenie-prostrednictvom-amazonu\/\" rel=\"category tag\">Splnenie prostredn\u00edctvom Amazonu<\/a>, <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/tipy-a-triky\/\" rel=\"category tag\">Tipy a Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"title\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/preco-je-amazon-fba-tiez-dobry-napad-pre-predajcov-s-vlastnou-znackou\/\">Pre\u010do je Amazon FBA tie\u017e dobr\u00fd n\u00e1pad pre predajcov s vlastnou zna\u010dkou<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t\t\t<a class=\"post-link\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/privatna-znacka-na-amazone-vyhody-nevyhody-a-ako-uspesne-obchodovat-so-svojou-vlastnou-znackou\/\">Priv\u00e1tna zna\u010dka na Amazone: V\u00fdhody, nev\u00fdhody a ako \u00faspe\u0161ne obchodova\u0165 so svojou vlastnou zna\u010dkou<\/a>\n\t\t<div class=\"bg-image has-image\">\n\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142900\/Private-Label-Amazon-Header-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Private Label auf Amazon im Jahre 2020 \u2013 immer noch so erfolgreich wie damals? In unserem Amazon Private Label Guide finden Sie Tipps f\u00fcr Ihren Erfolg mit Amazon mit Private Label Produkten\" \/>\t<\/div>\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"inside-wrap-card-content\">\n\t\t\t<div class=\"wrap-content\">\n\t\t\t\t<div class=\"categories\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/predaj-na-amazone\/\" rel=\"category tag\">Predaj na Amazone<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"title\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/privatna-znacka-na-amazone-vyhody-nevyhody-a-ako-uspesne-obchodovat-so-svojou-vlastnou-znackou\/\">Priv\u00e1tna zna\u010dka na Amazone: V\u00fdhody, nev\u00fdhody a ako \u00faspe\u0161ne obchodova\u0165 so svojou vlastnou zna\u010dkou<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t\t\t<a class=\"post-link\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\">Ako m\u00f4\u017eem pou\u017ei\u0165 Repricer ke\u010f pon\u00fakam ten ist\u00fd produkt s FBA a FBM?<\/a>\n\t\t<div class=\"bg-image has-image\">\n\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23141307\/amazon-fba-fbm-produkt-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Mit SELLERLOGIC das gleiche Produkt mit FBA und FBM anbieten\" \/>\t<\/div>\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"inside-wrap-card-content\">\n\t\t\t<div class=\"wrap-content\">\n\t\t\t\t<div class=\"categories\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/splnenie-prostrednictvom-amazonu\/\" rel=\"category tag\">Splnenie prostredn\u00edctvom Amazonu<\/a>, <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/tipy-a-triky\/\" rel=\"category tag\">Tipy a Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"title\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\">Ako m\u00f4\u017eem pou\u017ei\u0165 Repricer ke\u010f pon\u00fakam ten ist\u00fd produkt s FBA a FBM?<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-176223-identifier\"><strong>\u010coraz \u010dastej\u0161ie sa kupuj\u00fa Amazon podniky. Ako sa to bude vyv\u00edja\u0165 a ak\u00fd vplyv to bude ma\u0165 na predajcov, ceny at\u010f.?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-811472-identifier\"><strong>Igor Branopolski: <\/strong>Odkupovanie cel\u00fdch predajcovsk\u00fdch \u00fa\u010dtov je okrem in\u00e9ho sp\u00f4soben\u00e9 t\u00fdm, \u017ee na trhu je pr\u00edli\u0161 ve\u013ea vo\u013en\u00fdch pe\u0148az\u00ed a peniaze s\u00fa moment\u00e1lne ve\u013emi lacn\u00e9 \u2013 n\u00edzke \u00faroky a ve\u013ea kapit\u00e1lu, ktor\u00fd doslova vol\u00e1 po investovan\u00ed. Tento trend je zn\u00e1my aj v oblasti nehnute\u013enost\u00ed. Av\u0161ak podiel \u00fa\u010dtov na odk\u00fapenie na Amazone nie je a\u017e tak\u00fd vysok\u00fd. To tu bolo v\u017edy a bude to tak pokra\u010dova\u0165. A\u017e k\u00fdm ceny nebud\u00fa tak\u00e9 vysok\u00e9, \u017ee odk\u00fapenie u\u017e nebude v\u00fdhodn\u00e9, zatia\u013e \u010do konkurencia na Amazone na\u010falej rastie.<\/p><p class=\"theme-wp-block gb-responsive-926141-identifier\"><strong>Otto Kelm: <\/strong>To sa r\u00fdchlo uk\u00e1\u017ee v roku 2022. M\u00f4\u017eete sledova\u0165 na\u017eivo, \u010di t\u00edto tajomn\u00ed super dobr\u00ed odk\u00fapitelia dok\u00e1\u017eu v\u0161etko tak dobre, ako tvrdia, alebo \u010di investi\u010dn\u00e1 bublina praskne. Vplyv bude pozit\u00edvny pre nedostatok odborn\u00edkov vo svete Amazonu. M\u00f4\u017ee d\u00f4js\u0165 k v\u00e4\u010d\u0161iemu prechodu pracovn\u00fdch s\u00edl od predajcu A k predajcovi B at\u010f. Vid\u00edm tam len m\u00e1lo s\u013eubn\u00fdch pr\u00edstupov. Len z odk\u00fapenia ni\u010d nenarastie \u2013 potrebujete d\u00e1ta a odborn\u00e9 znalosti, a nie len 5 ve\u013ek\u00fdch dobre funguj\u00facich zna\u010diek.<\/p><p class=\"theme-wp-block gb-responsive-144165-identifier\"><strong>Prostredn\u00edctvom n\u00e1strojov je mo\u017en\u00e9 automatizova\u0165 \u010doraz v\u00e4\u010d\u0161ie oblasti e-commerce. Ak\u00e9 n\u00e1stroje naozaj potrebujete, aby ste dlhodobo \u00faspe\u0161ne pred\u00e1vali na Amazone?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-178077-identifier\"><strong>Igor Branopolski: <\/strong>N\u00e1stroje s\u00fa v\u017edy dobrou invest\u00edciou, manu\u00e1lne \u00fapravy s\u00fa u\u017e d\u00e1vno pre\u010d. Minim\u00e1lne po\u017eiadavky s\u00fa syst\u00e9m riadenia z\u00e1sob, Repricer a optimaliz\u00e1tor PPC kampan\u00ed. Ak s\u00fa rie\u0161enia inteligentn\u00e9 a rozumne pou\u017e\u00edvan\u00e9, odoberaj\u00fa st\u00e1le viac pr\u00e1ce. Rozumne znamen\u00e1 \u2013 pou\u017e\u00edvate\u013e sa zaober\u00e1 n\u00e1strojmi a optimalizuje ich pre svoje podnikanie.<\/p><p class=\"theme-wp-block gb-responsive-108521-identifier\">Nechajme si ako pr\u00edklad SELLERLOGIC Repricer. Naj\u010dastej\u0161ie pou\u017e\u00edvan\u00e1 strat\u00e9gia je Buy Box. Ak predajca pri nastavovan\u00ed repricingu nespr\u00e1vne nastav\u00ed minim\u00e1lnu a maxim\u00e1lnu cenu, potom nem\u00f4\u017ee vyu\u017ei\u0165 mar\u017eu. Predajca pred\u00e1va bu\u010f pr\u00edli\u0161 m\u00e1lo, preto\u017ee so svojou cenou nedost\u00e1va Buy Box, alebo pr\u00edli\u0161 lacno, preto\u017ee je s nespr\u00e1vnou cenou v Buy Box. Ako som povedal, predajca sa mus\u00ed zaobera\u0165 svojimi n\u00e1strojmi, aby mohol vyu\u017ei\u0165 pln\u00fa silu. Presne preto pon\u00fakame na\u0161im z\u00e1kazn\u00edkom rozsiahle onboarding a n\u00e1\u0161 t\u00edm Customer Success Management je k dispoz\u00edcii na ot\u00e1zky kedyko\u013evek.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-832043-identifier layout-grid-3\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t\t\t<a class=\"post-link\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najvacsich-chyb-pri-prehodnocovani-cien\/\">14 najv\u00e4\u010d\u0161\u00edch ch\u00fdb pri prehodnocovan\u00ed cien<\/a>\n\t\t<div class=\"bg-image has-image\">\n\t\t<img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/12085245\/biggest-mistakes-in-repricing.jpeg\" class=\"attachment-0x600 size-0x600 wp-post-image\" alt=\"How to avoid repricing mistakes as an Amazon seller\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/12085245\/biggest-mistakes-in-repricing-104x55.jpeg 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/12085245\/biggest-mistakes-in-repricing-208x109.jpeg 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/12085245\/biggest-mistakes-in-repricing-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/12085245\/biggest-mistakes-in-repricing-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/12085245\/biggest-mistakes-in-repricing.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t<\/div>\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"inside-wrap-card-content\">\n\t\t\t<div class=\"wrap-content\">\n\t\t\t\t<div class=\"categories\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/tipy-a-triky\/\" rel=\"category tag\">Tipy a Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"title\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najvacsich-chyb-pri-prehodnocovani-cien\/\">14 najv\u00e4\u010d\u0161\u00edch ch\u00fdb pri prehodnocovan\u00ed cien<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t\t\t<a class=\"post-link\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-usetrite-cas-a-peniaze-ako-predajca-na-amazone-s-inteligentnou-automatizaciou\/\">Takto u\u0161etr\u00edte \u010das a peniaze ako predajca na Amazone s inteligentnou automatiz\u00e1ciou!<\/a>\n\t\t<div class=\"bg-image has-image\">\n\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/02\/23142818\/amazon-automation-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"So sparen Sie auf Amazon mit geschickter Automation Zeit und Geld!\" \/>\t<\/div>\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"inside-wrap-card-content\">\n\t\t\t<div class=\"wrap-content\">\n\t\t\t\t<div class=\"categories\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/tipy-a-triky\/\" rel=\"category tag\">Tipy a Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"title\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/takto-usetrite-cas-a-peniaze-ako-predajca-na-amazone-s-inteligentnou-automatizaciou\/\">Takto u\u0161etr\u00edte \u010das a peniaze ako predajca na Amazone s inteligentnou automatiz\u00e1ciou!<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t\t\t<a class=\"post-link\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/top-5-najlepsich-a-najucinnejsich-nastrojov-pre-predajcov-amazonu-na-trhu-prirucka-2025\/\">Top 5 najlep\u0161\u00edch a naj\u00fa\u010dinnej\u0161\u00edch n\u00e1strojov pre predajcov Amazonu na trhu [Pr\u00edru\u010dka 2025]<\/a>\n\t\t<div class=\"bg-image has-image\">\n\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/13083850\/amazon-analyse-tool-verkaufszahlen-tool-kostenlos-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon Analyse-Tool\/Verkaufszahlen-Tool: Kostenlos sind professionelle Software-L\u00f6sungen meist nicht zu bekommen.\" \/>\t<\/div>\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"inside-wrap-card-content\">\n\t\t\t<div class=\"wrap-content\">\n\t\t\t\t<div class=\"categories\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/nastroje-pre-predajcov-na-amazone\/\" rel=\"category tag\">N\u00e1stroje pre predajcov na Amazone<\/a>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"title\">\n\t\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/top-5-najlepsich-a-najucinnejsich-nastrojov-pre-predajcov-amazonu-na-trhu-prirucka-2025\/\">Top 5 najlep\u0161\u00edch a naj\u00fa\u010dinnej\u0161\u00edch n\u00e1strojov pre predajcov Amazonu na trhu [Pr\u00edru\u010dka 2025]<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-768147-identifier\"><strong>Otto Kelm: <\/strong>Ka\u017ed\u00e1 oblas\u0165 je prostredn\u00edctvom n\u00e1stroja, agent\u00fary alebo slu\u017eby dostupn\u00e1 na n\u00e1kup. Ka\u017ed\u00e1 oblas\u0165 m\u00e1 svoje opr\u00e1vnenie. Na konci to z\u00e1vis\u00ed od schopnost\u00ed jednotliv\u00fdch predajcov, \u010do dok\u00e1\u017eu a \u010do potrebuj\u00fa. Trh je ve\u013emi dobre preniknut\u00fd, ale e\u0161te z\u010faleka nie je na konci. Aktu\u00e1lne sa e\u0161te pr\u00edli\u0161 m\u00e1lo n\u00e1strojov, agent\u00far, poskytovate\u013eov slu\u017eieb kupuje alebo sp\u00e1ja. Logistika, syst\u00e9m riadenia z\u00e1sob, cenov\u00e1 regul\u00e1cia alebo n\u00e1stroje na chybn\u00e9 prij\u00edmanie alebo spracovanie \u00fadajov z trhov\u00edsk s\u00fa absol\u00fatne z\u00e1klady, ktor\u00e9 by ste mali ma\u0165.<\/p><p class=\"theme-wp-block gb-responsive-857643-identifier\"><strong>Ak\u00fd je pod\u013ea teba vzh\u013ead Amazon podnikania bud\u00facnosti?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-755413-identifier\"><strong>Igor Branopolski: <\/strong>Predaj na Amazone sa v\u0161eobecne st\u00e1va \u010doraz \u0165a\u017e\u0161\u00edm, preto\u017ee vznikaj\u00fa \u010fal\u0161ie prek\u00e1\u017eky: kvalitne zl\u00e9 produkty sa vyra\u010fuj\u00fa, preto\u017ee spokojnos\u0165 spotrebite\u013eov je e\u0161te d\u00f4le\u017eitej\u0161ia. Prepojenie EAN je u\u017e d\u00e1vno s\u00fa\u010das\u0165ou predaja produktov. Zauj\u00edmav\u00e9 to bude, ke\u010f sa implementuje smernica o bezpe\u010dnosti CE. CE tu u\u017e existuje dlho, ale teraz sa m\u00e1 e\u0161te viac kontrolova\u0165 a Amazon to bude vy\u017eadova\u0165. Nie je vyl\u00fa\u010den\u00e9, \u017ee Amazon v bud\u00facnosti za\u010dne spolupracova\u0165 s \u010fal\u0161\u00edmi poskytovate\u013emi, ako je T\u00dcV S\u00fcd a podobn\u00fdmi.<\/p><p class=\"theme-wp-block gb-responsive-670650-identifier\">Ve\u013emi pravdepodobne bud\u00fa musie\u0165 mnoh\u00ed \u010d\u00ednski predajcovia opusti\u0165 trh, preto\u017ee CE zhoda mnoh\u00fdch \u010dl\u00e1nkov nie je pr\u00edtomn\u00e1. T\u00fdm sa vytv\u00e1ra v\u00fdrazne viac potenci\u00e1lu pre online predajcov na eur\u00f3pskej \u00farovni, ktor\u00ed boli v\u017edy z\u00e1konom povinn\u00ed ma\u0165 CE certifik\u00e1ciu. Teraz bud\u00fa aj platformy zaviazan\u00e9 to kontrolova\u0165. V ka\u017edom pr\u00edpade je z\u00e1kazn\u00edk e\u0161te viac v centre pozornosti a to sa nebude t\u00fdka\u0165 len kvality, ale aj v\u00e4\u010d\u0161ieho servisu, r\u00fdchlej\u0161ieho a e\u0161te priate\u013eskej\u0161ieho k z\u00e1kazn\u00edkom.<\/p><p class=\"theme-wp-block gb-responsive-159518-identifier\"><strong>Otto Kelm: <\/strong>To nem\u00f4\u017eem odpoveda\u0165. Tu je pr\u00edli\u0161 ve\u013ea nepredv\u00eddate\u013enost\u00ed, pokia\u013e ide o z\u00e1kony a ekonomick\u00e9 faktory, ktor\u00e9 treba zoh\u013eadni\u0165. Lo\u010f stoj\u00ed naprie\u010d a svet sa trasie! Vid\u00edm v\u0161ak priamu cestu v\u00fdrobcov ako zna\u010diek k z\u00e1kazn\u00edkovi ako bud\u00facnos\u0165 a t\u00fdm p\u00e1dom aj z\u00e1nik mnoh\u00fdch medzi\u010dl\u00e1nkov alebo resellerov.<\/p><p class=\"theme-wp-block gb-responsive-462900-identifier\"><strong>Ronny Marx: <\/strong>Private Label, \u00e1no, ale inak koncipovan\u00e9. Pravdepodobne uvid\u00edme mal\u00fd pokles v online obchode, preto\u017ee sa \u013eudia op\u00e4\u0165 te\u0161ia na offline nakupovanie. To sa do konca roka op\u00e4\u0165 normalizuje. Z\u00e1kladne v\u0161ak e-commerce zostane extr\u00e9mne podporovan\u00e9 koronou. Mnoh\u00ed \u013eudia spoznali a ocenili v\u00fdhody Amazonu po\u010das korony. Ot\u00e1zka, ktor\u00fa si treba polo\u017ei\u0165, je: \u201cAko reagujem na tak\u00fdto trend?\u201d<\/p><p class=\"theme-wp-block gb-responsive-80814-identifier\">Aj pracovn\u00fd \u017eivot sa trvalo men\u00ed smerom k home office. To otv\u00e1ra mnoho aplika\u010dn\u00fdch pr\u00edpadov pre predajcov Private Label, \u010di u\u017e ide o podlo\u017eky na ruky, ur\u010dit\u00e9 osvetlenie, \u010dl\u00e1nky na spr\u00e1vu k\u00e1blov, mikrof\u00f3ny. Treba zosta\u0165 kreat\u00edvny a v\u017edy sa prisp\u00f4sobi\u0165 tomu, \u017ee produkty, ktor\u00e9 nie s\u00fa \u201cunik\u00e1tne\u201d a \u00faspe\u0161ne sa pred\u00e1vaj\u00fa, sk\u00f4r \u010di nesk\u00f4r prekonaj\u00fa \u010c\u00ed\u0148ania. To znamen\u00e1, \u017ee existuje v\u017edy len \u010dasov\u00e9 okno, v ktorom m\u00f4\u017eem umiestni\u0165 produkt, z\u00edska\u0165 z neho to najlep\u0161ie, ale potom mus\u00edm pokra\u010dova\u0165 \u010falej. Alebo m\u00e1m \u0161\u0165astie a som akvirovan\u00fd jednou z ve\u013ek\u00fdch M&#038;A skup\u00edn, r\u00fdchlo zarob\u00edm euro a m\u00f4\u017eem s t\u00fdmito peniazmi pokra\u010dova\u0165. Inak si d\u00e1vajte pozor na produkty, ktor\u00e9 sa \u010dasto pou\u017e\u00edvaj\u00fa doma. Mysl\u00edm, \u017ee cestovn\u00e9 produkty bud\u00fa na\u010falej klesa\u0165. Ale home office a samozrejme aj veci, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa doma, s\u00fa trendom bud\u00facnosti, ktor\u00fd sa bude pokra\u010dova\u0165.<\/p><p class=\"theme-wp-block gb-responsive-177211-identifier\"><strong>Marketplace Pulse hl\u00e1si vy\u0161\u0161ie po\u017eiadavky na \u201ePrime cez predajcov\u201c pre americk\u00fd trh. Mali by sa pou\u017e\u00edva\u0165 len tie met\u00f3dy dopravy, ktor\u00e9 umo\u017e\u0148uj\u00fa aj spracovanie v sobotu. Je nie\u010do podobn\u00e9 pl\u00e1novan\u00e9 pre Nemecko? Ak\u00e9 dopady bude ma\u0165 zmena v USA na in\u00e9 trhy?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-543058-identifier\"><strong>Igor Branopolski: <\/strong>V SellerCentral existuje nastavenie, ktor\u00e9 umo\u017e\u0148uje doru\u010dova\u0165 v sobotu a nede\u013eu, ale nie je to povinn\u00e9. \u0164a\u017ekos\u0165 v Nemecku spo\u010d\u00edva v tom, \u017ee t\u00e1to mo\u017enos\u0165 jednoducho neexistuje \u2013 \u017eiadny poskytovate\u013e nedoru\u010duje 7 dn\u00ed v t\u00fd\u017edni. Diskusie o tom tu boli v\u017edy, ale na tom sa trv\u00e1 a ve\u013emi pravdepodobne sa v bl\u00edzkej bud\u00facnosti ni\u010d nezmen\u00ed. Preto nevid\u00edm \u017eiadny dopad americk\u00fdch okolnost\u00ed na nemeck\u00fd trh.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-637480-identifier\" id=\"produkte\">Produkte<\/h2><p class=\"theme-wp-block gb-responsive-121479-identifier\"><strong>Po\u010das pand\u00e9mie korony dopyt po biznis oblekoch v\u00fdrazne klesol, zatia\u013e \u010do dopyt po dom\u00e1cich odevoch v\u00fdrazne vzr\u00e1stol. Ak\u00e9 produktov\u00e9 trendy vid\u00ed\u0161 pre nadch\u00e1dzaj\u00face roky?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-378901-identifier\"><strong>Igor Branopolski: <\/strong>Po\u010das pand\u00e9mie korony sa trendy ako masky a dezinfek\u010dn\u00e9 prostriedky ve\u013emi r\u00fdchlo vytratili. Je ve\u013emi \u0165a\u017ek\u00e9 predpoveda\u0165 nie\u010do tak\u00e9 na dlh\u0161ie obdobie. Je potrebn\u00e9 neust\u00e1le sledova\u0165 trendy a pr\u00edpadne prisp\u00f4sobi\u0165 vlastn\u00fd produktov\u00fd sortiment. \u010co v\u0161ak v nasleduj\u00facich mesiacoch ve\u013emi jasne poc\u00edtime, je nedostatok zdrojov kv\u00f4li hav\u00e1rii kontajnerovej lode v Suezskom kan\u00e1li. To pravdepodobne povedie k celosvetov\u00e9mu n\u00e1rastu cien surov\u00edn a t\u00fdm aj cien \u010dl\u00e1nkov.<\/p><p class=\"theme-wp-block gb-responsive-50607-identifier\"><strong>Otto Kelm: <\/strong>To m\u00f4\u017ee by\u0165 ako posledn\u00fdch 6 mesiacov Hulla Hoop obru\u010d alebo ak\u00fdko\u013evek in\u00fd \u010dl\u00e1nok, ktor\u00fd propaguj\u00fa TikToker alebo influencer, alebo nov\u00e1 trendov\u00e1 farba. To je na tak\u00fdchto veciach pekn\u00e9 \u2013 nikto ich nevie vopred a kto r\u00fdchlo nasko\u010d\u00ed, bude kr\u00e1tkodobo \u00faspe\u0161n\u00fd \u2013 potom mus\u00ed ma\u0165 u\u017e \u010fal\u0161ie eso v ruk\u00e1ve alebo neust\u00e1le nakupova\u0165 pri DHDL.<\/p><p class=\"theme-wp-block gb-responsive-232764-identifier\"><strong>Ronny Marx: <\/strong>\u010clovek nevie, \u010do sa stane v nasleduj\u00facich piatich rokoch. Pre spotrebite\u013eov vid\u00edm dobr\u00e9 roky, preto\u017ee ceny v mnoh\u00fdch oblastiach p\u00f4jdu dole. Mnoho obchodov, ktor\u00e9 teraz skrachuj\u00fa, m\u00e1 e\u0161te tovar na sklade, v skladoch alebo kontajneroch. Akon\u00e1hle sa s\u00fa\u010dasn\u00e1 situ\u00e1cia normalizuje, bud\u00fa v niektor\u00fdch oblastiach trhy zaplaven\u00e9 produktmi od predajcov v insolvencii, ktor\u00ed povedia: Ve\u010f tu s\u00fa tis\u00edce mikrof\u00f3nov, sl\u00fachadiel at\u010f. od predajcov, ktor\u00ed ich u\u017e nepredali. A potom vyhodia v\u0161etky svoje produkty na trh. A ke\u010f sa to stane, ceny v ur\u010dit\u00fdch oblastiach dramaticky klesn\u00fa a za\u010dne druh\u00e1 vlna probl\u00e9mov. Napr\u00edklad pre predajcov, ktor\u00ed s\u00fa teraz v dobrej poz\u00edcii, ale potom u\u017e nebud\u00fa m\u00f4c\u0165 dosiahnu\u0165 dobr\u00fa mar\u017eu, preto\u017ee trh je zaplaven\u00fd \u010dl\u00e1nkami od konkurentov, ktor\u00ed skrachovali. To sa mo\u017eno stane zauj\u00edmav\u00fdm \u2013 v \u00favodzovk\u00e1ch \u2013 trendom.<\/p><p class=\"theme-wp-block gb-responsive-261369-identifier\"><strong>M\u00f4\u017ee\u0161 na z\u00e1ver poskytn\u00fa\u0165 hodnotenie: Ak\u00e1 je tvoja predpove\u010f na nasleduj\u00face roky? Ktor\u00e9 trendy sa dlhodobo presadia alebo vid\u00ed\u0161 mo\u017eno dokonca trendy na obzore, na ktor\u00e9 sme e\u0161te ani nepomysleli?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-902736-identifier\"><strong>Igor Branopolski: <\/strong>Trh sa bude, rovnako ako v predch\u00e1dzaj\u00facich rokoch, neust\u00e1le meni\u0165. Ide o to by\u0165 maxim\u00e1lne flexibiln\u00fd a nespolieha\u0165 sa len na jednu kartu. V\u0161etko, \u010do je rigidn\u00e9 a nie je automatizovan\u00e9, jednoducho neuspeje. Preto bud\u00fa ma\u0165 dlhodob\u00fd \u00faspech a bud\u00fa na\u010falej r\u00e1s\u0165 len podniky, ktor\u00e9 s\u00fa vysoko automatizovan\u00e9, extr\u00e9mne priate\u013esk\u00e9 k z\u00e1kazn\u00edkom a v\u017edy s\u00fa v kontakte s aktu\u00e1lnymi trendmi.<\/p><p class=\"theme-wp-block gb-responsive-1472-identifier\"><strong>Otto Kelm: <\/strong>Amazon a predajcovia musia h\u013eada\u0165 a n\u00e1js\u0165 spolupr\u00e1cu! Od 35% do viac ako 65% vzr\u00e1stli tr\u017eby predajcov. Amazon sa mus\u00ed od z\u00e1kazn\u00edckeho myslenia odkloni\u0165 a viac sa anga\u017eova\u0165 v spolupr\u00e1ci s predajcami!<\/p><p class=\"theme-wp-block gb-responsive-272621-identifier\">Predajcovia sa musia rozl\u00fa\u010di\u0165 s my\u0161lienkou, \u017ee pred\u00e1vaj\u00fa len \u010dl\u00e1nky. Pr\u00edli\u0161 ve\u013ea z\u00e1kladn\u00fdch vec\u00ed zost\u00e1va nepov\u0161imnut\u00fdch, \u010di u\u017e ide o obsah, SEO alebo reklamu \u2013 potenci\u00e1ly zost\u00e1vaj\u00fa le\u017ea\u0165 v\u0161ade.<\/p><p class=\"theme-wp-block gb-responsive-50908-identifier\">Trend AmazonDSP ur\u010dite z\u00edska \u010doraz v\u00e4\u010d\u0161ie vyu\u017eitie. Okrem toho je AmazonB2B st\u00e1le absol\u00fatne podce\u0148ovan\u00fd. Tu je mo\u017en\u00e9 dosiahnu\u0165 e\u0161te v\u00e4\u010d\u0161\u00ed rast s vhodn\u00fdmi produktmi.<\/p><p class=\"theme-wp-block gb-responsive-773039-identifier\">Inak bude Amazon, ako sa u\u017e ukazuje v novej aplik\u00e1cii, viac od vyh\u013ead\u00e1va\u010da a viac smerom k prehliadaniu a in\u0161pir\u00e1cie. Okrem toho mus\u00ed Amazon vybudova\u0165 soci\u00e1lnu sie\u0165, najlep\u0161ie ako soci\u00e1lne obchodn\u00e9 sie\u0165.<\/p><p class=\"theme-wp-block gb-responsive-837702-identifier\"><strong>Ronny Marx: <\/strong>Mus\u00edm zosta\u0165 flexibiln\u00fd a ma\u0165 o\u010di otvoren\u00e9. Napr\u00edklad Alibaba zriadila nov\u00fd mostn\u00fd bod v L\u00fcttichu. Ka\u017ed\u00fd rok sa tam dod\u00e1va 350 mili\u00f3nov bal\u00edkov a rozde\u013euje sa po celej Eur\u00f3pe. To je takmer mili\u00f3n bal\u00edkov denne. Ale aj in\u00e9 multi-zna\u010dkov\u00e9 platformy, ako ASOS z UK alebo Cdiscount vo Franc\u00fazsku. Galaxus vo \u0160vaj\u010diarsku dosahuje obrat viac ako jednu miliardu \u2013 len vo \u0160vaj\u010diarsku. To s\u00fa v\u0161etko konsolidovan\u00e9 platformy a to je trend, ktor\u00fd sa bude na\u010falej presadzova\u0165. Malo by sa teda trikr\u00e1t zv\u00e1\u017ei\u0165, \u010di si zalo\u017e\u00edm online obchod a potom mo\u017eno vytvor\u00edm trh, alebo rad\u0161ej presne naopak. Ak nie\u010do na trhu nefunguje, pre\u010do by to malo fungova\u0165 s online obchodom? Pokia\u013e nie ste tak \u0161peci\u00e1lni a nem\u00e1te tak presn\u00fa cie\u013eov\u00fa skupinu, ktor\u00fa m\u00f4\u017eete online propagova\u0165 a oslovi\u0165. Potom je \u010fal\u0161ia ot\u00e1zka: Ako tam dostanem n\u00e1v\u0161tevnos\u0165? Na Amazone to m\u00f4\u017eete robi\u0165 priamou reklamou, vo vlastnom obchode mus\u00ed by\u0165 pon\u00fakan\u00e1 spr\u00e1vna platobn\u00e1 met\u00f3da a tak \u010falej. Tak\u017ee z\u00e1kladn\u00fd princ\u00edp: Najprv urobi\u0165 dom\u00e1ce \u00falohy na trhoch, trhy zostan\u00fa, neod\u00eddu. A ak to v\u0161etko funguje, potom sa mo\u017eno oplat\u00ed \u00eds\u0165 aj cez obchod a robi\u0165 multi-channel.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-281143-identifier\" id=\"fazit\">Fazit<\/h2><p class=\"theme-wp-block gb-responsive-570381-identifier\">Amazon sa bude neust\u00e1le vyv\u00edja\u0165 a udr\u017eiava\u0165 svojich predajcov v pohybe. D\u00f4le\u017eit\u00e9 pre predajcov je dr\u017ea\u0165 krok s t\u00fdmito v\u00fdvojmi a vybudova\u0165 podnik, ktor\u00fd je odoln\u00fd a z\u00e1rove\u0148 flexibiln\u00fd. Nemali by slepo nasledova\u0165 ka\u017ed\u00fd trend, ale mali by sa zamyslie\u0165, \u010di sa oplat\u00ed nasko\u010di\u0165 na tento vlak pre nich a ich podnikanie.<\/p><p class=\"theme-wp-block gb-responsive-964986-identifier\">D\u00f4le\u017eit\u00e9 je predov\u0161etk\u00fdm sa zamera\u0165 aj na z\u00e1kazn\u00edkov a nestrati\u0165 ich z doh\u013eadu pri v\u0161etkej automatiz\u00e1cii. To v\u0161ak neznamen\u00e1, \u017ee by ste nemali stavi\u0165 na automatiz\u00e1ciu. Naopak: Aby ste vybudovali dlhodobo \u00faspe\u0161n\u00fd podnik, mali by ste sa zamera\u0165 na automatiz\u00e1cie, ktor\u00e9 v\u00e1s podporuj\u00fa. Tieto n\u00e1stroje v\u0161ak musia pracova\u0165 dynamicky a inteligentne, nie rigidne a na z\u00e1klade pravidiel.<\/p><p class=\"theme-wp-block gb-responsive-736592-identifier has-small-font-size\">Bildnachweise v porad\u00ed obr\u00e1zkov: \u00a9 ra2 studio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon je z dne\u0161n\u00e9ho sveta \u00faplne neodmyslite\u013en\u00fd. Ve\u013ek\u00e1 \u010das\u0165 spotrebite\u013eov nakupuje na tejto online platforme a dokonca ju vyu\u017e\u00edva ako vyh\u013ead\u00e1va\u010d, aby si urobila preh\u013ead o ponuk\u00e1ch a cen\u00e1ch. Koncern sa v posledn\u00fdch rokoch neust\u00e1le vyv\u00edjal a pre online predajcov znovu definoval hern\u00e9 pole. E\u0161te ned\u00e1vno boli mnoh\u00e9 reklamn\u00e9 mo\u017enosti dostupn\u00e9 len pre dod\u00e1vate\u013eov, teraz<\/p>\n","protected":false},"author":8,"featured_media":11219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-227976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon v bud\u00facnosti: Takto sa trh vyvinie<\/title>\n<meta name=\"description\" content=\"Amazon v bud\u00facnosti: Ak\u00e9 v\u00fdvojov\u00e9 trendy formuj\u00fa nasleduj\u00face roky? 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