{"id":227982,"date":"2025-01-27T11:39:36","date_gmt":"2025-01-27T11:39:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ecommerce-trendy-2025-10-000-spotrebitelov-neklame\/"},"modified":"2025-01-27T11:39:36","modified_gmt":"2025-01-27T11:39:36","slug":"ecommerce-trendy-2025-10-000-spotrebitelov-neklame","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/ecommerce-trendy-2025-10-000-spotrebitelov-neklame\/","title":{"rendered":"Ecommerce trendy 2025: 10 000 spotrebite\u013eov neklame"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-812715-identifier\">Ka\u017ed\u00fd rok na prelome rokov sa objavuj\u00fa ako huby po da\u017edi: Texty a vide\u00e1 o d\u00f4le\u017eit\u00fdch, najd\u00f4le\u017eitej\u0161\u00edch, najd\u00f4le\u017eitej\u0161\u00edch B2B a B2C ecommerce trendoch pre e\u0161te mlad\u00fd rok. (Sebeur\u010den\u00ed) odborn\u00edci hovoria do kamier, d\u00e1vaj\u00fa rozhovory alebo p\u00ed\u0161u \u2013 o konkr\u00e9tnych zdrojoch sa zvy\u010dajne menej hovor\u00ed. Na konci roka predsa nikoho nezauj\u00edma, \u010di sa uskuto\u010dnil aspo\u0148 jeden hor\u00faci n\u00e1zor, v\u0161ak? Finan\u010dn\u00fd poskytovate\u013e \u201eMollie\u201c v\u0161ak urobil konkr\u00e9tne kroky a v celej Eur\u00f3pe sa op\u00fdtal pribli\u017ene 10 000 spotrebite\u013eov. Z toho vznikol <a href=\"https:\/\/www.mollie.com\/de\/european-ecommerce-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ecommerce-Report<\/a>, ktor\u00fd poskytuje cenn\u00e9 poh\u013eady na aktu\u00e1lne n\u00e1kupn\u00e9 spr\u00e1vanie a vznikaj\u00face trendy v online obchode pre rok 2025.<\/p><p class=\"theme-wp-block gb-responsive-941438-identifier\">V tomto blogovom \u010dl\u00e1nku sa pozrieme na v\u00fdsledky pre Nemecko, zhrnieme najd\u00f4le\u017eitej\u0161ie \u00fadaje a fakty a zarad\u00edme ich do dynamick\u00e9ho prostredia ecommerce.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-58825-identifier\">Ecommerce trendy 2024 a 2025: N\u00e1kupn\u00e9 zvyky, vernos\u0165 z\u00e1kazn\u00edkov a \u010fal\u0161ie zauj\u00edmav\u00e9 poznatky<\/h2><p class=\"theme-wp-block gb-responsive-429182-identifier\">Ako jeden z najv\u00e4\u010d\u0161\u00edch trhov je nemeck\u00fd online obchod centr\u00e1lnou s\u00fa\u010das\u0165ou eur\u00f3pskej ecommerce krajiny a z\u00e1rove\u0148 d\u00f4le\u017eit\u00fdm indik\u00e1torom n\u00e1zorov a pocitov spotrebite\u013eov. Pre \u0161t\u00fadiu sa Mollie v spolupr\u00e1ci s v\u00fdskumnou agent\u00farou Coleman Parkes op\u00fdtal pribli\u017ene 10 000 spotrebite\u013eov \u2013 po 2 000 v Nemecku, Franc\u00fazsku, Holandsku, Belgicku a Ve\u013ekej Brit\u00e1nii.<\/p><p class=\"theme-wp-block gb-responsive-38824-identifier\">Aby sme z\u00edskali \u010do najreprezentat\u00edvnej\u0161\u00ed obraz situ\u00e1cie v online obchode, kl\u00e1dol sa ve\u013ek\u00fd d\u00f4raz na \u010do najrozmanitej\u0161iu vzorku, pokia\u013e ide o vekov\u00fa skupinu, pohlavie, pr\u00edjem at\u010f. V nasleduj\u00facom texte sa podrobne zaober\u00e1me r\u00f4znymi rubrikami spr\u00e1vy.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-914866-identifier\">V\u0161eobecn\u00e1 hospod\u00e1rska situ\u00e1cia<\/h3><p class=\"theme-wp-block gb-responsive-102917-identifier\">Priemysel a politika s\u00fa moment\u00e1lne pred mnoh\u00fdmi v\u00fdzvami a maj\u00fa sk\u00f4r pesimistick\u00fd poh\u013ead na progn\u00f3zy hospod\u00e1rskeho v\u00fdvoja. Naopak, v\u00fdsledky ukazuj\u00fa, \u017ee spotrebitelia s\u00fa pozit\u00edvnej\u0161ie naladen\u00ed, preto\u017ee hodnota klesla v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom menej silno, ako by sa mo\u017eno o\u010dak\u00e1valo. Napokon <strong>42 % respondentov o\u010dak\u00e1va zlep\u0161enie hospod\u00e1rskej situ\u00e1cie<\/strong>, len o p\u00e4\u0165 percentu\u00e1lnych bodov menej ako v roku 2023 (47 %).<\/p><div class=\"wp-block-image gb-responsive-221886-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg\" alt=\"Ecommerce trendy v roku 2025 s\u00fa ve\u013emi rozmanit\u00e9.\" class=\"wp-image-79308\" style=\"width:607px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-438908-identifier\">Aktu\u00e1lna hospod\u00e1rska situ\u00e1cia sa tie\u017e hodnot\u00ed porovnate\u013ene dobre:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-493919-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-839638-identifier\"><strong>58 %<\/strong> hodnot\u00ed t\u00fato situ\u00e1ciu ako dobr\u00fa a\u017e ve\u013emi dobr\u00fa alebo neutr\u00e1lnu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898219-identifier\"><strong>42 %<\/strong> maj\u00fa zl\u00fd alebo ve\u013emi zl\u00fd dojem.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-422603-identifier\">Na porovnanie: V predch\u00e1dzaj\u00facom roku uviedlo 54 % pozit\u00edvne a\u017e neutr\u00e1lne hodnotenia a 45 % bolo negat\u00edvne naladen\u00fdch.<\/p><p class=\"theme-wp-block gb-responsive-312844-identifier\">Prekvapuj\u00face by malo by\u0165 aj to, \u017ee po\u010det online nakupuj\u00facich, ktor\u00ed <strong>\u201echc\u00fa m\u00ed\u0148a\u0165 ove\u013ea viac\u201c<\/strong>, sa zv\u00fd\u0161il z 7 % na 12 %. V\u00e4\u010d\u0161ina respondentov uviedla, \u017ee <strong>chc\u00fa m\u00ed\u0148a\u0165 rovnako ve\u013ea alebo viac (81 %)<\/strong>. Iba 19 % o\u010dak\u00e1va, \u017ee m\u00ed\u0148a\u0165 bud\u00fa menej. To s\u00fa pote\u0161uj\u00faco dobr\u00e9 ecommerce trendy pre rok 2025.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-461791-identifier\">N\u00e1kupn\u00e9 zvyky a kan\u00e1ly<\/h3><p class=\"theme-wp-block gb-responsive-521734-identifier\">Kde a ako nakupuj\u00fa nemeck\u00ed spotrebitelia online? T\u00e1to ot\u00e1zka zauj\u00edma predov\u0161etk\u00fdm multikan\u00e1lov\u00fdch predajcov. Ved\u00fa tu jednozna\u010dne obchodn\u00e9 platformy ako <strong>Amazon<\/strong>. 51 % respondentov uviedlo, \u017ee za\u010d\u00ednaj\u00fa h\u013eadanie priamo u ve\u013ek\u00fdch online predajcov. 40 % h\u013ead\u00e1 tie\u017e prostredn\u00edctvom <strong>vyh\u013ead\u00e1va\u010da<\/strong> ako Google, 36 % nakupuje aj priamo v <strong>online obchode<\/strong> poskytovate\u013ea.<\/p><div class=\"wp-block-image gb-responsive-670327-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg\" alt=\"Ak\u00e9 ecommerce trendy z roku 2024 sa dostan\u00fa aj do roku 2025?\" class=\"wp-image-79329\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-871258-identifier\">Menej ob\u013e\u00faben\u00fd ako v medzin\u00e1rodnom porovnan\u00ed je u nemeck\u00fdch online nakupuj\u00facich soci\u00e1lny aspekt:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828346-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-568069-identifier\">Iba 32 % \u010d\u00edta pred n\u00e1kupom <strong>recenzie<\/strong> (priemer = 35 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-780231-identifier\">Napokon 18 % sa p\u00fdta <strong>rodiny a priate\u013eov<\/strong> na odpor\u00fa\u010dania (priemer = 23 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-896829-identifier\">\u00dazkych 10 % \u010derp\u00e1 in\u0161pir\u00e1ciu od svojich <strong>obl\u00faben\u00fdch zna\u010diek<\/strong> na soci\u00e1lnych m\u00e9di\u00e1ch (priemer = 14 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-394837-identifier\">A chud\u00fdch 9 % sa pred n\u00e1kupom pozrie na <strong>influencerov<\/strong> alebo tvorcov obsahu (priemer = 11 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-130910-identifier\">D\u00f4le\u017eitej\u0161\u00ed sa v\u0161ak zd\u00e1 by\u0165 Nemcom <strong>cena<\/strong> \u2013 29 % nav\u0161t\u00edvi pred n\u00e1kupom porovn\u00e1vaciu str\u00e1nku (priemer = 24 %).<\/p><p class=\"theme-wp-block gb-responsive-357584-identifier\">Zodpovedaj\u00faco sa aj v\u00fdsledky o najob\u013e\u00fabenej\u0161\u00edch soci\u00e1lnych predajn\u00fdch kan\u00e1loch relativizuj\u00fa. Hoci viac ako 30 % uviedlo, \u017ee vyu\u017e\u00edva Facebook, YouTube a Instagram, najob\u013e\u00fabenej\u0161ie sa st\u00e1le zd\u00e1 by\u0165 h\u013eadanie cez Amazon a Google. Na tom sa teda ani s ecommerce trendmi 2025 ni\u010d nemen\u00ed.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-832966-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tDer SELLERLOGIC Repricer ur\u010duje optim\u00e1lnu predajn\u00fa cenu pre va\u0161e produkty.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tCena je rozhoduj\u00faca. Zabezpe\u010dte si svoju bezplatn\u00fa sk\u00fa\u0161obn\u00fa verziu a maximalizujte tr\u017eby a mar\u017ee. Nev\u00e1hajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sk\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Zistite viac<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-571852-identifier\">Vern\u00ed z\u00e1kazn\u00edci<\/h3><p class=\"theme-wp-block gb-responsive-406710-identifier\">Kto by si nechcel vybudova\u0165 vern\u00fd z\u00e1kazn\u00edcky z\u00e1klad, ktor\u00fd sa v\u017edy znova vracia do vlastn\u00e9ho online obchodu alebo opakovane nakupuje cez Amazon? Ak\u00e9 faktory k tomu prispievaj\u00fa, sa \u0161t\u00fadia tie\u017e op\u00fdtala.<\/p><p class=\"theme-wp-block gb-responsive-56844-identifier\">Pre nemeck\u00fdch spotrebite\u013eov s\u00fa obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9 <strong>bezplatn\u00e9 doru\u010denie<\/strong> (85 %), dostupn\u00e9 <strong>sp\u00f4soby platby<\/strong> (81 %), ako aj <strong>bezplatn\u00e9 vr\u00e1tenie<\/strong> (81 %) a <strong>cena<\/strong> (80 %). Ale aj webov\u00e1 str\u00e1nka a z\u00e1kazn\u00edcky servis zohr\u00e1vaj\u00fa ve\u013ek\u00fa \u00falohu.<\/p><p class=\"theme-wp-block gb-responsive-207140-identifier\">Tieto aspekty s\u00fa nemeck\u00fdm nakupuj\u00facim v\u0161ak priemerne o nie\u010do menej d\u00f4le\u017eit\u00e9 ako ich eur\u00f3pskym susedom. Nemci v\u0161ak \u010doraz viac d\u00f4veruj\u00fa \u010do najjednoduch\u0161iemu, <strong>bezprobl\u00e9mov\u00e9mu n\u00e1kupn\u00e9mu procesu<\/strong>. Registr\u00e1cia a prihl\u00e1senie, ako aj vyh\u013ead\u00e1vanie produktov s\u00fa \u010dasto d\u00f4le\u017eitej\u0161ie ako napr\u00edklad r\u00f4zne mo\u017enosti doru\u010denia alebo vernostn\u00e9 programy.<\/p><div class=\"wp-block-image gb-responsive-159116-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg\" alt=\"B2B alebo B2C? Ecommerce trendy ukazuj\u00fa posun smerom k podnikaniu so z\u00e1kazn\u00edkmi.\" class=\"wp-image-79347\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-526287-identifier\">K tomu sa hod\u00ed aj to, \u017ee 67 % respondentov preferuje <strong>PayPal<\/strong> ako sp\u00f4sob platby, preto\u017ee je jednoduch\u00fd, bezprobl\u00e9mov\u00fd a r\u00fdchly. Na druhom mieste sa nach\u00e1dza n\u00e1kup na <strong>fakt\u00faru<\/strong> (40 %), <strong>platba kartou<\/strong> (36 %) a <strong>inkaso<\/strong> a <strong>prevod<\/strong> (31 resp. 29 %). Takmer \u017eiadnu \u00falohu nezohr\u00e1va SOFORT-platba, Google \/ Apple Pay alebo Giropay a n\u00e1kup na spl\u00e1tky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-141738-identifier\">Opusten\u00e9 n\u00e1kupn\u00e9 ko\u0161\u00edky<\/h3><p class=\"theme-wp-block gb-responsive-332021-identifier\">\u201eZ ak\u00fdch d\u00f4vodov by ste zru\u0161ili svoj n\u00e1kup alebo n\u00e1kupn\u00fd ko\u0161\u00edk po\u010das procesu objedn\u00e1vania?&#8221; Na t\u00fato ot\u00e1zku v\u00e4\u010d\u0161ina nemeck\u00fdch respondentov uviedla, \u017ee <strong>vysok\u00e9 n\u00e1klady na dopravu alebo poplatky<\/strong> s\u00fa najd\u00f4le\u017eitej\u0161\u00edm d\u00f4vodom pre opusten\u00fd n\u00e1kupn\u00fd ko\u0161\u00edk (55 %). Obavy o <strong>bezpe\u010dnos\u0165 platby<\/strong> s\u00fa tie\u017e na vysokom mieste (44 %). Aj ke\u010f <strong>preferovan\u00fd sp\u00f4sob platby ch\u00fdba<\/strong> (41 %) alebo <strong>bankov\u00e1 karta nie je akceptovan\u00e1<\/strong> (28 %), m\u00f4\u017ee to vies\u0165 k zru\u0161eniu.<\/p><div class=\"wp-block-image gb-responsive-803011-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg\" alt=\"Trendy v ecommerce a online obchode 2025\" class=\"wp-image-79365\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-142592-identifier\">\u010eal\u0161ie d\u00f4vody boli \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-453687-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-676209-identifier\"> <strong>Poskytovanie \u00fadajov<\/strong> tret\u00edm stran\u00e1m (34 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-704075-identifier\"> <strong>komplikovan\u00fd proces pokladne<\/strong> (24 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-814666-identifier\"> <strong>presmerovanie<\/strong> na in\u00fa webov\u00fa str\u00e1nku na zaplatenie (26 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-769431-identifier\">pr\u00edli\u0161 dlh\u00fd <strong>proces na\u010d\u00edtania<\/strong> pri pokladni (18 %) a<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-370866-identifier\">povinnos\u0165 vytvori\u0165 <strong>u\u017e\u00edvate\u013esk\u00fd \u00fa\u010det<\/strong> (22 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-552835-identifier\">\u017de najm\u00e4 neo\u010dak\u00e1van\u00e9 dodato\u010dn\u00e9 n\u00e1klady s\u00fa hlavn\u00fdm d\u00f4vodom pre zru\u0161enie objedn\u00e1vky, neprekvapuje, ke\u010f vezmeme do \u00favahy, ako cenovo uvedomel\u00fd je nemeck\u00fd online nakupuj\u00faci.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-377576-identifier\">Reklama<\/h3><p class=\"theme-wp-block gb-responsive-18148-identifier\">Ako m\u00f4\u017eu online predajcovia z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov pre svoje produkty? V nemeckom ecommerce sa <strong>z\u013eavov\u00e9 akcie pri opusten\u00ed webovej str\u00e1nky predajcu<\/strong> zdaj\u00fa by\u0165 naj\u00faspe\u0161nej\u0161ie (39 %). Takisto <strong>newslettery<\/strong> (34 %), <strong>retargeting<\/strong> (32 %), <strong>pripomienkov\u00e9 e-maily<\/strong> k existuj\u00facim n\u00e1kupn\u00fdm ko\u0161\u00edkom (26 %) a <strong>reklama vo vyh\u013ead\u00e1va\u010doch<\/strong> (24 %) s\u00fa u spotrebite\u013eov relat\u00edvne dobre prij\u00edman\u00e9.<\/p><div class=\"wp-block-image gb-responsive-88694-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg\" alt=\"Ecommerce trendy v roku 2025 s\u00fa menej zameran\u00e9 na AI, ako sa o\u010dak\u00e1valo.\" class=\"wp-image-79383\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-243018-identifier\">Personalizovan\u00e9 odpor\u00fa\u010dania, resp. zobrazenie s\u00favisiacich produktov, reklama influencerov alebo reklamy na soci\u00e1lnych m\u00e9di\u00e1ch s\u00fa naopak sk\u00f4r neob\u013e\u00faben\u00e9. Pokia\u013e ide o ecommerce trendy 2025, zd\u00e1 sa, \u017ee sa v tomto smere sk\u00f4r menej h\u00fdbe, preto\u017ee tieto v\u00fdsledky sa v\u0161eobecne zhoduj\u00fa s kan\u00e1lmi, cez ktor\u00e9 nemeck\u00ed spotrebitelia nakupuj\u00fa. Aj tam boli soci\u00e1lne m\u00e9di\u00e1 a influenceri sk\u00f4r druhorad\u00e9 v porovnan\u00ed s ve\u013ek\u00fdmi obchodn\u00fdmi platformami ako Amazon alebo vyh\u013ead\u00e1va\u010dmi ako Google.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-340012-identifier\">Tipy pre va\u0161e ecommerce podnikanie: trendy 2025<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-36442-identifier\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg\" alt=\"V e-commerce je mnoho trendov len kr\u00e1tkodob\u00fdch. Po prv\u00fdkr\u00e1t je v ecommerce trendoch 2025 zahrnut\u00e9 aj B2B.\" class=\"wp-image-79206\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-775545-identifier\">By\u0165 na v\u00fd\u0161ke \u010dasu je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm v tak dynamickom prostred\u00ed, ak\u00fdm je online obchod. V nasleduj\u00facom texte v\u00e1m poskytneme najd\u00f4le\u017eitej\u0161ie odpor\u00fa\u010dania z na\u0161ich dlhoro\u010dn\u00fdch sk\u00fasenost\u00ed a vy\u0161\u0161ie uveden\u00fdch v\u00fdsledkov \u0161t\u00fadi\u00ed, ktor\u00e9 v\u00e1m pom\u00f4\u017eu \u010falej \u0161k\u00e1lova\u0165 va\u0161e podnikanie.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-758354-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-976564-identifier\"><strong>Optimalizova\u0165 cenov\u00fa strat\u00e9giu<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-804421-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-20137-identifier\">Konkuren\u010dn\u00e9 ceny: Ke\u010f\u017ee takmer 50 % nemeck\u00fdch kupuj\u00facich v\u00e4\u010d\u0161inou vol\u00ed najlacnej\u0161\u00ed produkt, mali by predajcovia pravidelne porovn\u00e1va\u0165 svoje ceny s konkurenciou a prisp\u00f4sobova\u0165 ich trhov\u00fdm podmienkam. Ide\u00e1lne by sa malo pou\u017ei\u0165 <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\">n\u00e1stroj na repricing podporovan\u00fd AI<\/a>, aby sa ceny optimalizovali v re\u00e1lnom \u010dase na z\u00e1klade konkurencie a dopytu.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607308-identifier\">Cielen\u00e9 vyu\u017e\u00edvanie z\u013eavov\u00fdch akci\u00ed: Vyu\u017eite \u010dasovo obmedzen\u00e9 z\u013eavy na presved\u010denie z\u00e1kazn\u00edkov \u2013 najm\u00e4 ak si produkt predt\u00fdm u\u017e prezreli (k\u013e\u00fa\u010dov\u00e9 slovo \u201eretargeting\u201c). Na to sa obzvl\u00e1\u0161\u0165 hod\u00ed <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/dynamicke-ceny-pre-maloobchodnikov-v-oblasti-elektronickeho-obchodu-s-pevne-stanovenym-rozpoctom\/\">Push-strat\u00e9gia<\/a>.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-861806-identifier\"><strong>Transparentn\u00e9 a spravodliv\u00e9 n\u00e1klady na dopravu<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-427536-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-690917-identifier\">Spravodliv\u00e9 n\u00e1klady na dopravu: 55 % kupuj\u00facich uv\u00e1dza vysok\u00e9 n\u00e1klady na dopravu ako d\u00f4vod pre opustenie n\u00e1kupn\u00e9ho ko\u0161\u00edka. Pon\u00faknite bezplatn\u00fa alebo mierne spoplatnen\u00fa dopravu a pln\u00fa flexibilitu (sp\u00f4soby dopravy, sledovanie z\u00e1sielok at\u010f.).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-727220-identifier\">Bezplatn\u00e9 vr\u00e1tenie bolo rovnako ako bezplatn\u00e1 doprava pocitovo s\u00fa\u010das\u0165ou ecommerce trendov roky. V roku 2025 to u\u017e nie je pravda. Napriek tomu by malo by\u0165 vr\u00e1tenie jednoduch\u00e9. V\u0161etci, ktor\u00ed vyu\u017e\u00edvaj\u00fa <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\">Amazon FBA<\/a>, to maj\u00fa jednoduch\u00e9.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619656-identifier\">Skor\u00e1 transparentnos\u0165: Komunikujte n\u00e1klady na dopravu a pr\u00edpadn\u00e9 poplatky priamo na str\u00e1nke produktu, aby ste predi\u0161li neo\u010dak\u00e1van\u00fdm dodato\u010dn\u00fdm n\u00e1kladom.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-274741-identifier\"><strong>Sp\u00f4soby platby a d\u00f4vera<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-144901-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-824884-identifier\">\u201eK\u00fap teraz, zapla\u0165 nesk\u00f4r\u201c (BNPL): \u201eK\u00fap teraz, zapla\u0165 nesk\u00f4r\u201c sa v Nemecku e\u0161te nepresadilo a je v\u0161eobecne menej ob\u013e\u00faben\u00e9 v porovnan\u00ed s medzin\u00e1rodn\u00fdm trhom. Napriek tomu je t\u00e1to t\u00e9ma na vzostupe a nemala by by\u0165 r\u00fdchlo odmietan\u00e1. Implementujte pr\u00edpadn\u00e9 rie\u0161enia.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829987-identifier\">Vlastn\u00fd online obchod by mal ur\u010dite pon\u00faka\u0165 najbe\u017enej\u0161ie sp\u00f4soby platby (PayPal, fakt\u00fara, karta) a kl\u00e1s\u0165 d\u00f4raz na vysok\u00fa bezpe\u010dnos\u0165 \u00fadajov (a proakt\u00edvne to komunikova\u0165).<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-483285-identifier\"><strong>Long-term customer loyalty<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-364098-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10291-identifier\">Zabezpe\u010denie spokojnosti z\u00e1kazn\u00edkov: D\u00f4vera je pre nemeck\u00fdch kupuj\u00facich z\u00e1sadn\u00e1. R\u00fdchlo odpovedajte na ot\u00e1zky z\u00e1kazn\u00edkov a zaobch\u00e1dzajte s vr\u00e1teniami \u00fastretovo. To prospeje aj v\u00e1\u0161mu \u00fa\u010dtu predajcu na Amazone.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-593652-identifier\">Vytv\u00e1ranie stimulov na opakovan\u00fd n\u00e1kup: Pou\u017e\u00edvajte z\u013eavy na opakovan\u00e9 n\u00e1kupy alebo pouk\u00e1\u017eky na \u010fal\u0161\u00ed n\u00e1kup. Pripom\u00ednajte z\u00e1kazn\u00edkom opusten\u00e9 n\u00e1kupn\u00e9 ko\u0161\u00edky a roz\u0161irujte svoj marketing prostredn\u00edctvom newsletterov.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-112376-identifier\"><strong>Efekt\u00edvne vyu\u017e\u00edvanie reklamy<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687867-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-67736-identifier\">Cielen\u00e9 umiestnenie rekl\u00e1m na k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 podporuj\u00fa porovn\u00e1vanie cien (\u201elacn\u00fd\u201c, \u201enajlep\u0161ia kvalita\u201c, \u201ev\u00ed\u0165az testu\u201c).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-790764-identifier\">Testujte retargetingov\u00e9 reklamy pre produkty, ktor\u00e9 si z\u00e1kazn\u00edci prezreli, ale e\u0161te nek\u00fapili.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-109822-identifier\"><strong>Soci\u00e1lne m\u00e9di\u00e1 a mobiln\u00fd obchod<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-491666-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-945370-identifier\">YouTube a Instagram: Vyu\u017eite tieto kan\u00e1ly na propag\u00e1ciu svojich produktov na Amazone. Nemeck\u00ed kupuj\u00faci zvy\u010dajne dobre reaguj\u00fa na informat\u00edvny video obsah. Najlep\u0161ie je priamo odkazova\u0165 na v\u00e1\u0161 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-obchod-znacky-amazon-ako-si-vytvorit-vlastny-obchod-na-amazone\/\">Amazon Store<\/a>.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-166693-identifier\">Mobiln\u00fd obchod bol a je ecommerce trend, ktor\u00fd aj v roku 2025 naber\u00e1 na obr\u00e1tkach. Na mnoh\u00fdch trhoch u\u017e predstavuje pribli\u017ene polovicu tr\u017eieb. Optimalizujte svoje webov\u00e9 str\u00e1nky a procesy objedn\u00e1vania pod\u013ea toho.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57473-identifier\"><strong>Umel\u00e1 inteligencia a interakt\u00edvne n\u00e1kupn\u00e9 technol\u00f3gie<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-286203-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-801448-identifier\">Bu\u010fte otvoren\u00ed, ale kritick\u00ed vo\u010di t\u00e9me AI a testujte n\u00e1stroje na pochopenie va\u0161ej cie\u013eovej skupiny, predpovedanie spr\u00e1vania z\u00e1kazn\u00edkov a na z\u00e1klade toho poskytujte individu\u00e1lne odpor\u00fa\u010dania pou\u017e\u00edvate\u013eom \u2013 napr. syst\u00e9my odpor\u00fa\u010dan\u00ed podporovan\u00e9 AI, chatboty a virtu\u00e1lni asistenti. Starostlivo sledujte v\u00fdsledky.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979207-identifier\">Augmented Reality (AR) a Virtual Reality (VR) nie s\u00fa len m\u00f3dne slov\u00e1. Virtu\u00e1lne sk\u00fa\u0161ky, 3D vizualiz\u00e1cie produktov alebo interakt\u00edvne prezent\u00e1cie m\u00f4\u017eu posun\u00fa\u0165 konverzn\u00fd pomer na nov\u00fa \u00farove\u0148 a v nasleduj\u00facich rokoch bud\u00fa \u010doraz d\u00f4le\u017eitej\u0161ie.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375408-identifier\"><strong>Online B2B obchod a glob\u00e1lne trhy<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10876-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470772-identifier\">Jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch trendov v ecommerce je posun smerom k B2B obchodu \u2013 a predsa mnoh\u00ed online predajcovia t\u00fato pr\u00edle\u017eitos\u0165 e\u0161te ani nezaznamenali. S <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-b2b-zaciatocnicka-prirucka-pre-predajcov-na-amazone-alebo-tych-ktori-sa-chcu-stat-jednym\/\">Amazon Business<\/a> trhom je implement\u00e1cia jednoduch\u00e1 a r\u00fdchla.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18488-identifier\">Rovnako ako sa hranice medzi offline a online nakupovan\u00edm st\u00e1le viac rozmaz\u00e1vaj\u00fa, st\u00e1vaj\u00fa sa aj n\u00e1rodn\u00e9 hranice \u010doraz menej d\u00f4le\u017eit\u00fdmi. Prekra\u010duj\u00face hranice strat\u00e9gie otv\u00e1raj\u00fa nov\u00e9 potenci\u00e1ly tr\u017eieb a firmy by sa mali u\u017e teraz pripravi\u0165 na <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/cross-border-e-commerce-s-amazonom-ako-uspiet-v-medzinarodnom-predaji\/\">bezprobl\u00e9mov\u00e9 medzin\u00e1rodn\u00e9 transakcie<\/a>.<\/li>\n<\/ul>\n<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-419288-identifier\">Z\u00e1ver: Ecommerce trendy 2025<\/h2><p class=\"theme-wp-block gb-responsive-43763-identifier\">V\u00fdsledky prieskumu spotrebite\u013eov od Mollie p\u00f4sobivo ukazuj\u00fa, ak\u00fd dynamick\u00fd a n\u00e1ro\u010dn\u00fd zost\u00e1va trh Ecommerce aj v roku 2025. \u010ci u\u017e ide o optimalizovan\u00e9 cenov\u00e9 strat\u00e9gie, mobiln\u00e9 n\u00e1kupn\u00e9 zvyky alebo vyu\u017e\u00edvanie AI \u2013 obchodn\u00edci, ktor\u00ed sa prisp\u00f4sobia a stavia na inovat\u00edvne technol\u00f3gie, bud\u00fa z t\u00fdchto trendov profitova\u0165<\/p><p class=\"theme-wp-block gb-responsive-627708-identifier\">Obzvl\u00e1\u0161\u0165 jasne sa ukazuje: Spotrebitelia si praj\u00fa n\u00e1kupn\u00fd z\u00e1\u017eitok, ktor\u00fd je jednoduch\u00fd, transparentn\u00fd a cenovo uvedomel\u00fd. Z\u00e1rove\u0148 medzin\u00e1rodn\u00e9 trhy a nov\u00e9 technol\u00f3gie pon\u00fakaj\u00fa vzru\u0161uj\u00face pr\u00edle\u017eitosti pre obchodn\u00edkov, ktor\u00ed s\u00fa ochotn\u00ed prisp\u00f4sobi\u0165 svoje strat\u00e9gie a \u00eds\u0165 nov\u00fdmi cestami.<\/p><p class=\"theme-wp-block gb-responsive-908992-identifier\">K\u00fdm ve\u013ek\u00e9 obchodn\u00e9 platformy na\u010falej dominuj\u00fa, le\u017e\u00ed \u0161anca pre men\u0161ie podniky v obsadzovan\u00ed nicher, vytv\u00e1ran\u00ed osobn\u00fdch z\u00e1\u017eitkov a st\u00e1vaniu na d\u00f4veru a efekt\u00edvnos\u0165. S jasn\u00fdmi prioritami, strategick\u00fdmi invest\u00edciami a otvoren\u00fdm poh\u013eadom na prich\u00e1dzaj\u00face zmeny m\u00f4\u017ee by\u0165 rok 2025 pre mnoh\u00fdch obchodn\u00edkov rokom rastu a inov\u00e1ci\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-401878-identifier\">Preto jedno je ist\u00e9: Po\u017eiadavky spotrebite\u013eov sa menia a mnoh\u00e9 Ecommerce trendy bud\u00fa v roku 2025 aktu\u00e1lnej\u0161ie ako kedyko\u013evek predt\u00fdm \u2013 kto dnes nastav\u00ed spr\u00e1vne smerovanie, bude v s\u00fa\u0165a\u017ei zajtraj\u0161ka \u00faspe\u0161n\u00fd.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-771783-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1737714395709\"><strong class=\"schema-faq-question\"><strong>Ak\u00e9 v\u00fdvojov\u00e9 trendy dominuj\u00fa Ecommerce trendom v roku 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">Najd\u00f4le\u017eitej\u0161ie trendy zah\u0155\u0148aj\u00fa vyu\u017e\u00edvanie AI pre personalizovan\u00e9 n\u00e1kupn\u00e9 z\u00e1\u017eitky, rast\u00faci v\u00fdznam mobiln\u00e9ho obchodu a medzin\u00e1rodn\u00fdch trhov, ako aj transparentn\u00e9 cenov\u00e9 nastavenie a flexibiln\u00e9 mo\u017enosti platby ako \u201eK\u00fap teraz, zapla\u0165 nesk\u00f4r\u201c.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714411556\"><strong class=\"schema-faq-question\"><strong>\u010co o\u010dak\u00e1vaj\u00fa nemeck\u00ed spotrebitelia od online obchodu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nemeck\u00ed kupuj\u00faci klad\u00fa ve\u013ek\u00fd d\u00f4raz na bezplatn\u00e9 doru\u010denie, jednoduch\u00e9 dokon\u010denie n\u00e1kupu a be\u017en\u00e9 platobn\u00e9 met\u00f3dy ako PayPal. Okrem toho zohr\u00e1va transparentn\u00fd proces platby bez neo\u010dak\u00e1van\u00fdch dodato\u010dn\u00fdch n\u00e1kladov rozhoduj\u00facu \u00falohu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714426424\"><strong class=\"schema-faq-question\"><strong>Ako m\u00f4\u017eu online obchodn\u00edci lep\u0161ie udr\u017ea\u0165 z\u00e1kazn\u00edkov?<\/strong><\/strong> <p class=\"schema-faq-answer\">Cez bezprobl\u00e9mov\u00fd z\u00e1kazn\u00edcky servis, z\u013eavy na opakovan\u00e9 n\u00e1kupy, personalizovan\u00e9 odpor\u00fa\u010dania a cielen\u00e9 retargetingov\u00e9 kampane. Jasn\u00e1 komunik\u00e1cia a flexibiln\u00e9 vr\u00e1tenie tovaru navy\u0161e posil\u0148uj\u00fa d\u00f4veru z\u00e1kazn\u00edkov.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-302150-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Obrazov\u00e9 kredity: \u00a9 Business Pics \u2013 stock.adobe.com \/ \u00a9 ImageKing \u2013 stock.adobe.com<\/span><\/p><p class=\"theme-wp-block gb-responsive-605833-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd rok na prelome rokov sa objavuj\u00fa ako huby po da\u017edi: Texty a vide\u00e1 o d\u00f4le\u017eit\u00fdch, najd\u00f4le\u017eitej\u0161\u00edch, najd\u00f4le\u017eitej\u0161\u00edch B2B a B2C ecommerce trendoch pre e\u0161te mlad\u00fd rok. (Sebeur\u010den\u00ed) odborn\u00edci hovoria do kamier, d\u00e1vaj\u00fa rozhovory alebo p\u00ed\u0161u \u2013 o konkr\u00e9tnych zdrojoch sa zvy\u010dajne menej hovor\u00ed. Na konci roka predsa nikoho nezauj\u00edma, \u010di sa uskuto\u010dnil aspo\u0148 jeden<\/p>\n","protected":false},"author":3,"featured_media":79290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-227982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce trendy 2025: \u0160t\u00fadia s viac ako 10 000 spotrebite\u013emi<\/title>\n<meta name=\"description\" content=\"Po celej Eur\u00f3pe bolo presk\u00faman\u00fdch viac ako 10 000 spotrebite\u013eov. 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Okrem toho zohr\u00e1va transparentn\u00fd proces platby bez neo\u010dak\u00e1van\u00fdch dodato\u010dn\u00fdch n\u00e1kladov rozhoduj\u00facu \u00falohu.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/ecommerce-trendy-2025-10-000-spotrebitelov-neklame\/#faq-question-1737714426424","position":3,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/ecommerce-trendy-2025-10-000-spotrebitelov-neklame\/#faq-question-1737714426424","name":"Ako m\u00f4\u017eu online obchodn\u00edci lep\u0161ie udr\u017ea\u0165 z\u00e1kazn\u00edkov?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cez bezprobl\u00e9mov\u00fd z\u00e1kazn\u00edcky servis, z\u013eavy na opakovan\u00e9 n\u00e1kupy, personalizovan\u00e9 odpor\u00fa\u010dania a cielen\u00e9 retargetingov\u00e9 kampane. Jasn\u00e1 komunik\u00e1cia a flexibiln\u00e9 vr\u00e1tenie tovaru navy\u0161e posil\u0148uj\u00fa d\u00f4veru z\u00e1kazn\u00edkov.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=227982"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/227982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/79290"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=227982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=227982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=227982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}