{"id":227994,"date":"2024-01-29T14:55:41","date_gmt":"2024-01-29T14:55:41","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/v-priamom-dialogu-najcastejsie-kladene-otazky-od-predajcov-amazonu\/"},"modified":"2024-01-29T14:55:41","modified_gmt":"2024-01-29T14:55:41","slug":"v-priamom-dialogu-najcastejsie-kladene-otazky-od-predajcov-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/v-priamom-dialogu-najcastejsie-kladene-otazky-od-predajcov-amazonu\/","title":{"rendered":"V priamom dial\u00f3gu \u2013 Naj\u010dastej\u0161ie kladen\u00e9 ot\u00e1zky od predajcov Amazonu"},"content":{"rendered":"

V uplynul\u00fdch mesiacoch sme na mnoh\u00fdch podujatiach z\u00edskali cenn\u00e9 podnety z rozhovorov so z\u00e1kazn\u00edkmi a partnermi. \u010ci u\u017e na na\u0161om st\u00e1nku na OMR s uvo\u013enen\u00fdm poh\u00e1rom piva alebo v diskusn\u00fdch kruhoch po na\u0161om vyst\u00fapen\u00ed na Amazon Seller Day v Berl\u00edne \u2013 osobn\u00fd kontakt zost\u00e1va st\u00e1le in\u0161pirat\u00edvnej\u0161\u00ed ako telefon\u00e1t alebo videohovor. Rovnako si s v\u010fa\u010dnos\u0165ou spom\u00edname na webin\u00e1re, ktor\u00e9 sme mohli usporiada\u0165 spolu s na\u0161imi partnermi. Tieto nielen\u017ee priniesli cenn\u00e9 poznatky, ale aj mno\u017estvo podnetov na zamyslenie do bud\u00facnosti.<\/p>

Presne tieto podnety na zamyslenie s\u00fa v tomto blogovom pr\u00edspevku spracovan\u00e9 a prediskutovan\u00e9.<\/p>

Ot\u00e1zky k t\u00e9me FBA vr\u00e1tenia pe\u0148az\u00ed<\/h2>

Nie je poch\u00fdb, \u017ee t\u00ed, ktor\u00ed vyu\u017e\u00edvaj\u00fa FBA, maj\u00fa jasn\u00fa v\u00fdhodu oproti ostatn\u00fdm non-FBA predajcom na Amazone. Napriek tomu by ste mali, najm\u00e4 vzh\u013eadom na neust\u00e1le rast\u00face n\u00e1klady na FBA, ma\u0165 pozorn\u00e9 oko na procesy v skladoch a spr\u00e1vy od Amazonu. Osobitne je potrebn\u00e9 identifikova\u0165 a hl\u00e1si\u0165 chyby, aby sa mohli uplatni\u0165 s\u00favisiace vr\u00e1tenia pe\u0148az\u00ed.<\/p>

FBA chyby zost\u00e1vaj\u00fa a\u017e 10 mesiacov neodhalen\u00e9<\/h3>

\u201ePrv\u00fdkr\u00e1t som sa o FBA chyb\u00e1ch dozvedel a\u017e od svojich priate\u013eov.\u201d<\/span><\/p><\/blockquote>

Na ot\u00e1zku, ako s\u00fa predajcovia informovan\u00ed o tom, \u017ee v skladoch Amazon FBA doch\u00e1dza k chyb\u00e1m, 60% uviedlo, \u017ee to museli zisti\u0165 samostatne. K tomu do\u0161lo bu\u010f prostredn\u00edctvom nezrovnalost\u00ed v ich z\u00e1znamoch, napr\u00edklad ke\u010f bolo v sklade zaevidovan\u00fdch menej \u010dl\u00e1nkov, ako bolo p\u00f4vodne odoslan\u00fdch, alebo prostredn\u00edctvom upozornen\u00ed od in\u00fdch predajcov. Navy\u0161e sa uk\u00e1zalo, \u017ee m\u00f4\u017ee trva\u0165 a\u017e desa\u0165 mesiacov, k\u00fdm predajcovia zistia, \u017ee maj\u00fa n\u00e1rok na vr\u00e1tenie pe\u0148az\u00ed, v niektor\u00fdch pr\u00edpadoch dokonca s ve\u013emi vysok\u00fdmi sumami na vr\u00e1tenie.<\/p>

\u010eal\u0161\u00ed krok: vr\u00e1tenie pe\u0148az\u00ed, ale ako?<\/h3>

Najprv mus\u00ed predajca preuk\u00e1za\u0165, \u017ee \u0161kodu sp\u00f4sobila spolo\u010dnos\u0165 Amazon. H\u013eadanie potrebn\u00fdch spr\u00e1v je pre mnoh\u00fdch predajcov u\u017e pr\u00edli\u0161 \u010dasovo n\u00e1ro\u010dn\u00e9. Najm\u00e4 pri vr\u00e1ten\u00ed mal\u00fdch s\u00fam sa nechce investova\u0165 \u010das do vyh\u013ead\u00e1vania t\u00fdch spr\u00e1v, ktor\u00e9 s\u00fa relevantn\u00e9 pre vlastn\u00e9 vr\u00e1tenie pe\u0148az\u00ed z mnoh\u00fdch dostupn\u00fdch spr\u00e1v.<\/p>

Ke\u010f sa to raz vybav\u00ed, je potrebn\u00e9 v \u010fal\u0161om kroku presved\u010di\u0165 podporu predajcu, \u010do v niektor\u00fdch pr\u00edpadoch vy\u017eaduje od predajcov ve\u013ea vytrvalosti. A ako by to nesta\u010dilo, je potrebn\u00e9 pr\u00edpadne eskalova\u0165 situ\u00e1ciu k mana\u017e\u00e9rovi \u00fa\u010dtu alebo in\u00fdm kan\u00e1lom, ak sa pri podpore predajcu nedostanete \u010falej.<\/p>

Na na\u0161ich webin\u00e1roch sme si v\u0161imli, \u017ee mnoh\u00ed predajcovia e\u0161te nepo\u010duli o softv\u00e9rov\u00fdch rie\u0161eniach, ktor\u00e9 s\u00fa \u0161pecializovan\u00e9 pr\u00e1ve na tento proces, a preto v\u017edy manu\u00e1lne po\u017eadovali svoje vr\u00e1tenia pe\u0148az\u00ed \u2013 za predpokladu, \u017ee sa im suma vr\u00e1tenia oplatila. To viedlo k tomu, \u017ee sa nahromadili mnoh\u00e9 mal\u00e9 sumy, ktor\u00e9 neboli z \u010dasov\u00fdch d\u00f4vodov vym\u00e1han\u00e9. Ch\u00fdbalo teda vedomosti o spolo\u010dnostiach ako SELLERLOGIC, ktor\u00e9 pon\u00fakaj\u00fa automatizovan\u00e9 rie\u0161enie ako Lost & Found<\/a>, s ktor\u00fdm je mo\u017en\u00e9 tieto procesy vykon\u00e1va\u0165 raz-dva.<\/p>

\"S<\/figure>

Identifik\u00e1cia ch\u00fdb a\u017e do 18 mesiacov do minulosti<\/h3>

Ot\u00e1zka, ktor\u00e1 sa objavila v ka\u017edom doteraj\u0161om webin\u00e1ri, sa t\u00fdka \u010dasov\u00e9ho rozsahu Lost & Found pri odha\u013eovan\u00ed ch\u00fdb FBA \u2013 v z\u00e1vislosti od typu pr\u00edpadu ide o a\u017e 18 mesiacov sp\u00e4tne, iba pri type pr\u00edpadu \u201eFBA poplatky\u201c je rozsah tri mesiace a pri type pr\u00edpadu \u201eprich\u00e1dzaj\u00face z\u00e1sielky\u201c \u0161es\u0165 mesiacov. Vzh\u013eadom na to, \u017ee v\u00e4\u010d\u0161ina predajcov a predajk\u00fd\u0148 sa dozvie o chyb\u00e1ch FBA a mo\u017enosti vr\u00e1tenia pe\u0148az\u00ed a\u017e po pribli\u017ene desiatich mesiacoch, ide o mimoriadne d\u00f4le\u017eit\u00fa ot\u00e1zku. V skuto\u010dnosti sa za 18 mesiacov m\u00f4\u017ee nahromadi\u0165 ve\u013ea. Nie je zriedkav\u00e9, \u017ee prv\u00e9 vr\u00e1tenie pe\u0148az\u00ed pre SELLERLOGIC nov\u00fdch z\u00e1kazn\u00edkov dosahuje p\u00e4\u0165cifern\u00e9 sumy, najm\u00e4 pre spolo\u010dnosti s vysok\u00fdm po\u010dtom vr\u00e1ten\u00ed, ako napr\u00edklad v oblasti oble\u010denia.<\/p>

Ot\u00e1zky na t\u00e9mu optimaliz\u00e1cie cien<\/h2>

Cena je a zost\u00e1va najd\u00f4le\u017eitej\u0161ou metrikou na z\u00edskanie Buy Box na Amazone. O to relevantnej\u0161ie je udr\u017eiava\u0165 svoju cenov\u00fa strat\u00e9giu konkurencieschopn\u00fa, \u010do v\u0161ak vy\u017eaduje ve\u013ea \u010dasu a energie, najm\u00e4 ak pred\u00e1vate profesion\u00e1lne a spravujete viac ako 10 a\u017e 20 SKU. SELLERLOGIC Repricer<\/a> je pritom ve\u013ekou pomocou. Napriek tomu sa tu a tam objavuj\u00fa e\u0161te niektor\u00e9 ot\u00e1zky.<\/p>

\u010co sa stane, ke\u010f sa stretn\u00fa dva SELLERLOGIC Repricer?<\/h3>

\u010coraz \u010dastej\u0161ie sa stret\u00e1vame s ot\u00e1zkou, \u010do by sa stalo, keby dve osoby pred\u00e1vali rovnak\u00fd produkt s\u00fa\u010dasne s pomocou toho ist\u00e9ho Repricer. Zastav\u00ed Repricer pr\u00e1cu? Stratia obaja Buy Box? Urob\u00ed Repricer sn\u00edmku obrazovky?<\/p>

Odpove\u010f je jednoduch\u0161ia, ako si mysl\u00edte: Buy Box sa pridel\u00ed osobe s najlep\u0161\u00edmi \u2013 cenovo nez\u00e1visl\u00fdmi \u2013 metrikami.<\/p>

T\u00fdmto sa myslia metriky, ktor\u00e9 Amazon pova\u017euje za relevantn\u00e9 pre z\u00edskanie Buy Box. Cena je na\u010falej najrelevantnej\u0161ou metrikou zo v\u0161etk\u00fdch. Ak v\u0161ak obaja predajcovia optimalizovali na najlep\u0161iu cenu, algoritmus zameriava na in\u00e9 metriky<\/a>. Tieto zah\u0155\u0148aj\u00fa okrem in\u00e9ho z\u00e1kazn\u00edcky servis, hodnotenie predajcu, mieru ch\u00fdb objedn\u00e1vok, po\u010det a kvalitu recenzi\u00ed produktov, dodaciu dobu a \u00fastretovos\u0165 vo\u010di z\u00e1kazn\u00edkom pokia\u013e ide o politiku vr\u00e1tenia pe\u0148az\u00ed. Ktor\u00e9 metriky s\u00fa v konkr\u00e9tnom pr\u00edpade rozhoduj\u00face, z\u00e1vis\u00ed \u00faplne od konkr\u00e9tneho pr\u00edpadu. \u010casto je rozhoduj\u00faci aj skladov\u00fd priestor produktu. Ak sa napr\u00edklad dve osoby uch\u00e1dzaj\u00fa o Buy Box pre produkt, ktor\u00fd sa pred\u00e1va predov\u0161etk\u00fdm v Taliansku, vyhr\u00e1 osoba, ktorej produkt m\u00f4\u017ee by\u0165 r\u00fdchlej\u0161ie dodan\u00fd do Talianska, preto\u017ee sa napr\u00edklad nach\u00e1dza v Mn\u00edchove a nie v Berl\u00edne.<\/p>

\u010eal\u0161ou mo\u017enos\u0165ou je rozdelenie Buy Box medzi predajcov. Ak k tomu d\u00f4jde, bude to zobrazen\u00e9 aj v na\u0161om softv\u00e9ri.<\/p>

\"V<\/figure>

Repricer je viac ne\u017e \u201eBuy Box-stroj\u201d<\/h3>

Obchodn\u00ed predajcovia chc\u00fa len jedno: vysok\u00fd Buy Box podiel pri v\u0161etk\u00fdch svojich produktoch. Rozumieme tomu. Preto sme vytvorili Repricer, ktor\u00fd mnoh\u00fdm na\u0161im z\u00e1kazn\u00edkom a z\u00e1kazn\u00ed\u010dkam zabezpe\u010duje Buy Box podiel 90 % a s t\u00fdm s\u00favisiacu zv\u00fd\u0161en\u00fa predajn\u00fa v\u00fdkonnos\u0165 a vidite\u013enos\u0165.<\/p>

\"S<\/figure>

\u201eAk\u00e1 bola znova Push-strat\u00e9gia?\u201c<\/span><\/p><\/blockquote>

Preto\u017ee v\u00e4\u010d\u0161ina na\u0161ich z\u00e1kazn\u00edkov a partnerov vid\u00ed svoje potreby pokryt\u00e9 len vyu\u017e\u00edvan\u00edm Buy Box-strat\u00e9gie, \u010dasto nevedia, \u017ee Repricer dok\u00e1\u017ee viac ne\u017e \u201elen\u201c z\u00edska\u0165 Buy Box. Napr\u00edklad vyu\u017e\u00edvanie heatmapy umo\u017e\u0148uje predajcom presne zobrazi\u0165, kedy sa uskuto\u010dnilo najviac predajov a kedy by mali zodpovedaj\u00faco zv\u00fd\u0161i\u0165 cenu. Okrem toho je mo\u017en\u00e9 s Repricer automatizova\u0165 aj relevantn\u00e9 cenov\u00e9 strat\u00e9gie, ako napr\u00edklad zvy\u0161ovanie\/zni\u017eovanie ceny po ur\u010ditom \u010dasovom obdob\u00ed alebo predaj ur\u010dit\u00e9ho mno\u017estva produktov. Celkovo SELLERLOGIC Repricer pon\u00faka sedem strat\u00e9gi\u00ed, ktor\u00e9 m\u00f4\u017eu predajcovia Amazonu vyu\u017ei\u0165 na to, aby svoje cenov\u00e9 strat\u00e9gie spravili dynamickej\u0161\u00edmi ako konkurencia. Tu je v\u00fdber:<\/p>

  1. Buy Box<\/strong>: Zameranie sa na Amazon Buy Box je rozhoduj\u00face pre maximaliz\u00e1ciu predajn\u00fdch pr\u00edle\u017eitost\u00ed. Ke\u010f s\u00fa produkty umiestnen\u00e9 v Buy Box, SELLERLOGIC n\u00e1stroj automaticky optimalizuje ceny, aby vyu\u017eil pln\u00fd v\u00fdkon predajnej ceny. V Buy Box je mo\u017en\u00e9 po\u017eadova\u0165 vy\u0161\u0161ie ceny ako od predajcov, ktor\u00ed tento status nedosiahli, preto\u017ee tu prebieha 90 % v\u0161etk\u00fdch predajov. SELLERLOGIC umo\u017e\u0148uje s\u00fa\u010dasn\u00e9 a plne automatizovan\u00e9 sledovanie oboch cie\u013eov: optim\u00e1lne \u0161ance na Buy Box a najlep\u0161iu mo\u017en\u00fa predajn\u00fa cenu pre produkty.<\/li>
  2. Push<\/strong>: Push-strat\u00e9gia je zalo\u017een\u00e1 na predajn\u00fdch \u010d\u00edslach predajcu. Repricer zvy\u0161uje predajn\u00fa cenu, ak sa v r\u00e1mci stanoven\u00e9ho \u010dasov\u00e9ho obdobia uskuto\u010dnia objedn\u00e1vky. Ak sa nedosiahnu o\u010dak\u00e1van\u00e9 predajn\u00e9 \u010d\u00edsla, n\u00e1stroj cenu zn\u00ed\u017ei. T\u00e1to strat\u00e9gia umo\u017e\u0148uje riadi\u0165 cenu produktu na z\u00e1klade skuto\u010dn\u00fdch objedn\u00e1vok. Predajca ur\u010duje, ako \u010dasto by sa mal \u010dl\u00e1nok minim\u00e1lne pred\u00e1va\u0165 v ur\u010ditom \u010dasovom obdob\u00ed (napr. p\u00e4\u0165kr\u00e1t denne alebo desa\u0165kr\u00e1t t\u00fd\u017edenne). Ak sa tento cie\u013e nedosiahne alebo v najhor\u0161om pr\u00edpade ned\u00f4jde k \u017eiadnemu predaju, cena sa mierne zn\u00ed\u017ei, aby sa vytvoril vy\u0161\u0161\u00ed podnet na n\u00e1kup.<\/li>
  3. Daily Push:<\/strong> Daily Push-strat\u00e9gia zah\u0155\u0148a nastavenie po\u010diato\u010dnej ceny na predaj o polnoci, ktor\u00e1 sa m\u00f4\u017ee automaticky prisp\u00f4sobova\u0165 na z\u00e1klade denn\u00fdch predajn\u00fdch \u010d\u00edsel. Nastaven\u00edm limitov m\u00f4\u017eu by\u0165 ceny automaticky zvy\u0161ovan\u00e9 alebo zni\u017eovan\u00e9 v z\u00e1vislosti od po\u010dtu predan\u00fdch jednotiek. To umo\u017e\u0148uje predaj vopred definovan\u00e9ho mno\u017estva \u010dl\u00e1nkov za po\u010diato\u010dn\u00fa cenu a \u010fal\u0161\u00edch \u010dl\u00e1nkov za vy\u0161\u0161ie alebo ni\u017e\u0161ie ceny. Ak je potrebn\u00fd zv\u00fd\u0161en\u00fd predaj na ur\u010dit\u00fd \u010das, cena sa m\u00f4\u017ee resetova\u0165 na z\u00e1kladn\u00fa hodnotu, aby sa zabezpe\u010dila vidite\u013enos\u0165 a pr\u00edtomnos\u0165 \u010dl\u00e1nku.<\/ol><\/div>

    Vplyv prahovej ceny Amazonu<\/h3>

    \u201e\u010co presne je prahov\u00e1 cena Amazonu a je zobrazen\u00e1 vo va\u0161om rie\u0161en\u00ed?”<\/span><\/p><\/blockquote>

    Prahov\u00e1 cena na Amazone je cena, ktor\u00fa ur\u010duje Amazon, a ktor\u00e1 predstavuje maxim\u00e1lnu cenu, za ktor\u00fa m\u00f4\u017ee by\u0165 produkt e\u0161te kvalifikovan\u00fd na Buy Box. Ako Amazon t\u00fato cenu ur\u010duje, je \u0165a\u017ek\u00e9 definova\u0165, preto\u017ee zohr\u00e1va mnoho faktorov. Napr\u00edklad Amazon by mal kontrolova\u0165 a porovn\u00e1va\u0165 ceny na in\u00fdch trhoch, rovnako by mala ma\u0165 cenov\u00e1 roz\u0161\u00edrenos\u0165 r\u00f4znych pon\u00fak na Amazone samotnom vplyv na prahov\u00fa cenu.<\/p>

    \u010casto je prahov\u00e1 cena pod priemernou cenou na in\u00fdch trhoch. Pre predajcov je to na prv\u00fd poh\u013ead sk\u00f4r suboptim\u00e1lne \u2013 av\u0161ak n\u00edzke ceny ved\u00fa k vy\u0161\u0161iemu po\u010dtu z\u00e1kazn\u00edkov na platforme Amazon a teda k v\u00e4\u010d\u0161iemu predaju, \u010do na konci d\u0148a predstavuje v\u00fdhodu pre Amazon a predajcov Amazonu.<\/p>

    Prahov\u00e1 cena sa zobrazuje v SELLERLOGIC v Repricer dashboarde. Predajcovia a predajkyne Amazonu tam m\u00f4\u017eu vidie\u0165, ko\u013eko a ktor\u00e9 z ich produktov moment\u00e1lne prekra\u010duj\u00fa t\u00fato prahov\u00fa cenu stanoven\u00fa Amazonom. T\u00e1to inform\u00e1cia je ve\u013emi d\u00f4le\u017eit\u00e1, preto\u017ee tieto produkty u\u017e nem\u00f4\u017eu alebo len \u0165a\u017eko z\u00edska\u0165 Buy Box.<\/p>

    \"V<\/figure>

    Z\u00e1ver<\/h2>

    Nie je mo\u017en\u00e9 poprie\u0165, \u017ee Amazon ako platforma sa st\u00e1va \u010doraz \u00faspe\u0161nej\u0161ou a t\u00fdm pon\u00faka predajcom Amazonu viac pr\u00edle\u017eitost\u00ed na dosiahnutie vysok\u00fdch mar\u017e\u00ed. Z\u00e1rove\u0148 v\u0161ak nemo\u017eno prehliadnu\u0165 ani rast\u00facu konkurenciu, ktor\u00e1 ka\u017ed\u00fdm rokom narast\u00e1. To v\u0161etko rob\u00ed \u017eivot pre predajcov Amazonu nevyhnutne \u0165a\u017e\u0161\u00edm, najm\u00e4 ak vezmeme do \u00favahy, \u017ee Amazon s\u00e1m s\u00fastre\u010fuje svoju pozornos\u0165 sk\u00f4r na kupuj\u00facich, na zobrazovanie rekl\u00e1m a na v\u0161eobecn\u00fa expanziu na nov\u00e9 trhy, a menej na predajcov.<\/p>

    Kto pred\u00e1va profesion\u00e1lne na Amazone, mus\u00ed preto v bud\u00facnosti investova\u0165 viac \u010dasu do prekon\u00e1vania konkurencie \u2013 napr\u00edklad prostredn\u00edctvom lep\u0161\u00edch cenov\u00fdch strat\u00e9gi\u00ed a vyu\u017e\u00edvania v\u0161etk\u00fdch finan\u010dn\u00fdch mo\u017enost\u00ed. Z tohto d\u00f4vodu m\u00e1 zmysel podrobnej\u0161ie sa zaobera\u0165 rie\u0161eniami, ktor\u00e9 m\u00f4\u017eu prevzia\u0165 \u010dasovo n\u00e1ro\u010dn\u00e9, repetit\u00edvne, ale predsa ve\u013emi d\u00f4le\u017eit\u00e9 \u00falohy. SELLERLOGIC Repricer<\/a> a Lost & Found<\/a> s\u00fa dve tak\u00e9to rie\u0161enia, vyvinut\u00e9 spolo\u010dnos\u0165ou, pre ktor\u00fa ste ako predajca Amazonu na prvom mieste.<\/p>

    Obrazov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Dilok \u2013 stock.adobe.com, \u00a9 Suriya \u2013 stock.adobe.com, \u00a9 Michael Traitov \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    V uplynul\u00fdch mesiacoch sme na mnoh\u00fdch podujatiach z\u00edskali cenn\u00e9 podnety z rozhovorov so z\u00e1kazn\u00edkmi a partnermi. \u010ci u\u017e na na\u0161om st\u00e1nku na OMR s uvo\u013enen\u00fdm poh\u00e1rom piva alebo v diskusn\u00fdch kruhoch po na\u0161om vyst\u00fapen\u00ed na Amazon Seller Day v Berl\u00edne \u2013 osobn\u00fd kontakt zost\u00e1va st\u00e1le in\u0161pirat\u00edvnej\u0161\u00ed ako telefon\u00e1t alebo videohovor. Rovnako si s v\u010fa\u010dnos\u0165ou spom\u00edname<\/p>\n","protected":false},"author":6,"featured_media":49786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-227994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"\nSELLERLOGIC | Popul\u00e1rne ot\u00e1zky z\u00e1kazn\u00edkov a partnerov<\/title>\n<meta name=\"description\" content=\"Ak\u00e9 ot\u00e1zky najviac znepokojovali predajcov a partnerov Amazonu v posledn\u00fdch mesiacoch? 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