{"id":228018,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/"},"modified":"2021-06-29T12:58:00","modified_gmt":"2021-06-29T12:58:00","slug":"co-je-amazon-vendor-program-a-pre-koho-je-vhodny","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/","title":{"rendered":"\u010co je Amazon Vendor Program a pre koho je vhodn\u00fd?"},"content":{"rendered":"

Na Amazone m\u00f4\u017eete pred\u00e1va\u0165 v z\u00e1sade dvoma r\u00f4znymi sp\u00f4sobmi: cez program Amazon Vendor alebo ako predajca. V tomto blogu sa bude hovori\u0165 o tom, ako program funguje, \u010do v\u00e1m m\u00f4\u017ee prinies\u0165 a ak\u00e9 nev\u00fdhody m\u00e1.<\/p>

Amazon Predajcovia <\/strong>stoja s online gigantom v B2B vz\u0165ahu<\/h2>

Na rozdiel od programu predajcu pred\u00e1vate ako predajca Amazone a nie cez Amazon kone\u010dn\u00fdm spotrebite\u013eom. T\u00fdmto nadvia\u017eete \u00faplne be\u017en\u00fd obchodn\u00fd vz\u0165ah s e-commerce gigantom. Ten potom pred\u00e1va va\u0161e produkty \u010falej spotrebite\u013eom.<\/p>

Amazon Predajcovia <\/strong>dod\u00e1vaj\u00fa svoje tovary vo ve\u013ek\u00fdch mno\u017estv\u00e1ch online gigantu a ten sa star\u00e1 o predaj, sledovanie obratu, kontakt so z\u00e1kazn\u00edkmi a v neposlednom rade aj o cenotvorbu. Z\u00e1ujemcovia vopred vyjedn\u00e1vaj\u00fa podmienky s Amazonom a poskytuj\u00fa cenn\u00edky. Amazon porovn\u00e1va tieto s konkuren\u010dn\u00fdmi ponukami a na tomto z\u00e1klade vytv\u00e1ra ponuku.<\/p>

Ak prijmete t\u00fato ponuku, m\u00f4\u017ee sa prv\u00e1 dod\u00e1vka uskuto\u010dni\u0165 u\u017e o pribli\u017ene mesiac. Potom mus\u00edte ako predajca vo svojom \u00fa\u010dte Amazon <\/strong>zverejni\u0165 produktov\u00e9 tabu\u013eky, preto\u017ee tieto s\u00fa potrebn\u00e9 na vytvorenie str\u00e1nok s podrobnos\u0165ami o produktoch. Tieto tabu\u013eky m\u00f4\u017eete prida\u0165 v Amazon Vendor Central po prihl\u00e1sen\u00ed pod z\u00e1lo\u017ekou Z\u00e1soby. <\/p>

V\u00fdhody Amazon Predajcovsk\u00e9ho <\/strong>programu<\/h2>

Kto nie je akt\u00edvny ako predajca na trhu, m\u00e1 samozrejme tie\u017e svoje v\u00fdhody. Okrem u\u013eah\u010denia pr\u00e1ce \u2013 napr\u00edklad t\u00fdm, \u017ee Amazon preber\u00e1 \u00falohy ako z\u00e1kazn\u00edcky servis, spr\u00e1va vr\u00e1ten\u00ed a sledovanie obratu \u2013 l\u00e1kaj\u00fa aj \u010fal\u0161ie v\u00fdhody:<\/p>

Podpora od profesion\u00e1lov: Amazon Vendor Manager<\/strong><\/h3>

Program Amazon Vendor Services v\u00e1s ako predajcu na Amazon.de podporuje pri zabezpe\u010den\u00ed a posilnen\u00ed v\u00e1\u0161ho \u00faspechu v dlhodobom horizonte. Tak znie s\u013eub prev\u00e1dzkovate\u013ea trhu.<\/p>

Ako u\u017e bolo spomenut\u00e9 vy\u0161\u0161ie, Amazon Predajcovia v podstate p\u00f4sobia ako dod\u00e1vatelia online giganta. Preto pravdepodobne budete ve\u013ea spolupracova\u0165 s Vendor Managerom na Amazone. Ten zastupuje firemn\u00fa stranu a bude okrem in\u00e9ho vyjedn\u00e1va\u0165 zmluvn\u00e9 podmienky s vami.<\/p>

\u010eal\u0161ie \u00falohy zah\u0155\u0148aj\u00fa riadenie marketingov\u00fdch aktiv\u00edt a spokojnosti z\u00e1kazn\u00edkov, ako aj zabezpe\u010denie rentability a dosahovanie cie\u013eov obratu. Ke\u010f\u017ee starostlivos\u0165 o Amazon Predajcov je \u010dasovo n\u00e1ro\u010dn\u00e1 a teda pre Amazon n\u00e1kladn\u00e1 \u00faloha, m\u00f4\u017ee sa v\u0161ak sta\u0165, \u017ee men\u0161\u00ed predajcovia bud\u00fa ma\u0165 menej podpory ako v\u00e4\u010d\u0161\u00ed.<\/p>

\"amazon<\/figure>

D\u00f4veryhodnos\u0165 z\u00e1kazn\u00edkov<\/h3>

Jedn\u00fdm z argumentov, ktor\u00fd sa \u010dasto uv\u00e1dza, je, \u017ee z\u00e1kazn\u00edci d\u00f4veruj\u00fa online gigantu. Amazon Predajcovia dod\u00e1vaj\u00fa prev\u00e1dzkovate\u013eovi trhu, ktor\u00fd sa potom prezentuje ako predajca vo\u010di kone\u010dn\u00fdm z\u00e1kazn\u00edkom. Predajcovia naopak pred\u00e1vaj\u00fa priamo z\u00e1kazn\u00edkom a musia si preto d\u00f4veru najprv vybudova\u0165. Ot\u00e1zka pri tomto argumente v\u0161ak je, ako \u010dasto si kupuj\u00faci naozaj klad\u00fa ot\u00e1zku, \u010di pr\u00e1ve kupuj\u00fa priamo od Amazonu alebo len na jeho trhu.<\/p>

Nev\u00fdhody, ak prev\u00e1dzkujete Amazon Predajcovsk\u00fd \u00fa\u010det<\/strong><\/h2>

Samozrejme, \u017ee aj program Amazon Predajcov m\u00e1 svoje obmedzenia, ktor\u00e9 sa v z\u00e1vislosti od potrieb predajcov m\u00f4\u017eu negat\u00edvne prejavi\u0165.<\/p>

Z\u00e1vislos\u0165<\/h3>

Tu je na jednej strane ur\u010dit\u00e1 z\u00e1vislos\u0165, do ktorej sa ako Amazon Predajca dost\u00e1vate. Sk\u00fasenosti niektor\u00fdch predajcov ukazuj\u00fa, \u017ee zmluvn\u00e9 podmienky online giganta s\u00fa pr\u00edsne. Nakoniec mus\u00edte rozhodn\u00fa\u0165, \u010di chcete hra\u0165 pod\u013ea pravidiel e-commerce giganta, alebo nie.<\/p>

Okrem toho s\u00fa Amazon Predajcovia z\u00e1visl\u00ed od toho, \u017ee online gigant u v\u00e1s zad\u00e1va \u010fal\u0161ie objedn\u00e1vky. Z r\u00f4znych d\u00f4vodov, ako je klesaj\u00faci dopyt alebo nedostato\u010dn\u00e1 rentabilita, sa m\u00f4\u017ee sta\u0165, \u017ee Amazon objedn\u00e1va menej alebo nedostato\u010dn\u00e9 mno\u017estvo tovaru u v\u00e1s.<\/p>

Aj pokia\u013e ide o str\u00e1nky s podrobnos\u0165ami o produktoch a ich zverejnenie, ste ako Amazon Predajca v Nemecku z\u00e1visl\u00ed od Amazon.de. Predpoklad\u00e1 sa, \u017ee zoznamy predajcov s\u00fa podrobnej\u0161ie kontrolovan\u00e9. Preto trv\u00e1 nieko\u013eko t\u00fd\u017ed\u0148ov, k\u00fdm sa va\u0161e \u010dl\u00e1nky zverejnia.<\/p>

\u017diadny vplyv na cenu a mar\u017eu<\/h3>

Ako ka\u017ed\u00fd dod\u00e1vate\u013e, aj Amazon Predajcovia nemaj\u00fa vplyv na cenotvorbu, preto\u017ee t\u00e1 patr\u00ed Amazonu. Niektor\u00ed Amazon Predajcovia museli za\u017ei\u0165, \u017ee n\u00edzke ceny, napr\u00edklad po \u0161peci\u00e1lnej akcii, sa u\u017e nevr\u00e1tili na \u00farove\u0148 pred t\u00fdmito ponukami.<\/p>

\u010eal\u0161ou nev\u00fdhodou, ktor\u00fa niektor\u00ed predajcovia na Amazone vidia, je, \u017ee u z\u00e1kazn\u00edkov m\u00f4\u017ee vznikn\u00fa\u0165 dojem nejednotnej cenovej strat\u00e9gie. \u010coraz \u010dastej\u0161ie sa aj online gigant spolieha na algoritmus, ktor\u00fd prisp\u00f4sobuje vlastn\u00e9 ceny in\u00fdm ponuk\u00e1m. T\u00fdm m\u00f4\u017ee d\u00f4js\u0165 k cenov\u00fdm odch\u00fdlkam medzi trhom a vlastn\u00fdm online obchodom.<\/p>

Ke\u010f\u017ee Amazon Predajcovia nem\u00f4\u017eu ovplyvni\u0165 cenotvorbu, str\u00e1cate aj mo\u017enos\u0165 kontrolova\u0165 svoje mar\u017ee.<\/strong> \u010ci s\u00fa \u010dl\u00e1nky v d\u00f4sledku agres\u00edvnej cenovej politiky zo strany Amazonu dlhodobo \u010dastej\u0161ie v Buy Box a t\u00fdm sa zvy\u0161uj\u00fa predajn\u00e9 \u010d\u00edsla, alebo je cena tak n\u00edzka, \u017ee predajn\u00e9 \u010d\u00edsla to u\u017e nem\u00f4\u017eu vykompenzova\u0165, m\u00f4\u017ee sa l\u00ed\u0161i\u0165 od pr\u00edpadu k pr\u00edpadu.<\/p><\/blockquote>

In\u00e9 nie\u010do?<\/h2>

Samozrejme, \u017ee existuj\u00fa nielen v\u00fdhody a nev\u00fdhody programu Amazon Predajcov. Tu je nieko\u013eko zauj\u00edmav\u00fdch faktov:<\/p>

Na program Amazon Predajcov <\/strong>sa treba pozva\u0165<\/h3>

Zatia\u013e \u010do sa m\u00f4\u017eete relat\u00edvne jednoducho zaregistrova\u0165 do programu Amazon Predajcov, na to, aby ste sa dostali do kruhu Amazon Predajcov, je potrebn\u00e9 viac. Nem\u00f4\u017eete sa toti\u017e zaregistrova\u0165, ale mus\u00edte \u010daka\u0165 na pozvanie od Amazonu. Ak\u00e9 krit\u00e9ri\u00e1 e-commerce gigant pri tom zoh\u013ead\u0148uje, zost\u00e1va, ako to u\u017e b\u00fdva, za zatvoren\u00fdmi dverami. Je v\u0161ak jasn\u00e9, \u017ee ide predov\u0161etk\u00fdm o spolo\u010dnosti, ktor\u00e9 konaj\u00fa v s\u00falade s pravidlami a spravodlivo a pritom dosahuj\u00fa vysok\u00fd obrat. Treba uzna\u0165, \u017ee to s\u00fa aj minim\u00e1lne po\u017eiadavky, ktor\u00e9 by mal ka\u017ed\u00fd predajca ma\u0165 na svojich dod\u00e1vate\u013eov.<\/p>

\"Vendor<\/figure>

<\/a><\/p>

Zd\u00e1 sa, \u017ee program Amazon Predajcov sa prim\u00e1rne zameriava na ve\u013ek\u00e9 spolo\u010dnosti. \u201eAmazon Vendor Express\u201c<\/a> bol program, ktor\u00fd l\u00e1kal men\u0161ie a mlad\u0161ie podniky, ktor\u00e9 sa e\u0161te nequalifikovali pre Vendor Central. Av\u0161ak bol zru\u0161en\u00fd v roku 2018.<\/p>

E\u0161te pred nieko\u013ek\u00fdmi rokmi mali Amazon Predajcovia<\/strong> viac mo\u017enost\u00ed reklamy ako predajcovia<\/h3>

<\/meta>Dlho to bolo tak, \u017ee n\u00e1stroje, ako A+ Content alebo Amazon Vine, boli vyhraden\u00e9 pre predajcov. Av\u0161ak to sa v\u00fdrazne zmenilo, preto\u017ee Amazon si uvedomil potenci\u00e1l obratu svojej reklamnej div\u00edzie.<\/p>

V s\u00fa\u010dasnosti takmer nie je rozdiel v oblasti reklamy medzi Amazon Predajcom a predajcom. A+ a Vine s\u00fa u\u017e d\u00e1vno spr\u00edstupnen\u00e9 aj pre predajcov a odborn\u00edci z odvetvia, ako Ronny Marx, predpokladaj\u00fa, \u017ee obe varianty predajca a predajca sa v dlhodobom horizonte zl\u00fa\u010dia<\/a>.<\/p>

Pribl\u00ed\u017eenie predajcov a Amazon Predajcov sa prejavuje aj v oblasti d\u00e1t. Dlho mali predajcovia obrovsk\u00fd n\u00e1skok, preto\u017ee mali k dispoz\u00edcii ove\u013ea viac inform\u00e1ci\u00ed o svojej v\u00fdkonnosti, ktor\u00e9 boli predajcom bu\u010f \u00faplne nedostupn\u00e9, alebo len za ve\u013emi vysok\u00e9 n\u00e1klady. Aj t\u00e1to oblas\u0165 sa v poslednej dobe extr\u00e9mne zmenila. V s\u00fa\u010dasnosti maj\u00fa k dispoz\u00edcii mno\u017estvo d\u00e1t bezplatne ako Amazon Predajcovia, tak aj predajcovia.<\/p>

Amazon Predajca vs. Predajca<\/h2>

Ak\u00fd model by ste mali zvoli\u0165, alebo \u010di by ste dokonca mali zru\u0161i\u0165 svoj pr\u00edstup k port\u00e1lu Amazon Predajcov, samozrejme z\u00e1vis\u00ed od va\u0161ich vlastn\u00fdch potrieb a preferenci\u00ed.<\/p>

Ak sa nechcete zaobera\u0165 t\u00e9mami, ako je zisk z Buy Box, ale rad\u0161ej by ste vyjedn\u00e1vali dod\u00e1vate\u013esk\u00fa zmluvu s Amazonom a za to by ste pr\u00edpadne mohli vzda\u0165 mar\u017ee a kontroly, mohlo by by\u0165 program Amazon Predajcov presne to prav\u00e9 pre v\u00e1s.<\/p>

Ak v\u0161ak chcete spravova\u0165 trh sami a zachova\u0165 si kontrolu nad marketingov\u00fdmi kampaniami, cenotvorbou at\u010f., ur\u010dite ste lep\u0161ie s programom predajcu. Tu je potom rozumn\u00e9 pozrie\u0165 sa na n\u00e1stroje<\/a>, ktor\u00e9 v\u00e1s podporia, preto\u017ee len s inteligentn\u00fdmi automatiz\u00e1ciami m\u00f4\u017eete dlhodobo \u00faspe\u0161ne pred\u00e1va\u0165 na Amazone. Za\u010d\u00ednaj\u00fac od n\u00e1strojov, ktor\u00e9 v\u00e1m pom\u00e1haj\u00fa s hospod\u00e1ren\u00edm a \u00fa\u010dtovn\u00edctvom, a\u017e po tie, ktor\u00e9 v\u00e1s robia konkurencieschopnej\u0161\u00edmi. Dobr\u00fd Repricer v\u00e1m m\u00f4\u017ee napr\u00edklad pom\u00f4c\u0165 z\u00edska\u0165 Buy Box aj proti Amazonu<\/a>!<\/p>

Ak sa nem\u00f4\u017eete rozhodn\u00fa\u0165, preto\u017ee v oboch modeloch vid\u00edte bud\u00facnos\u0165, m\u00f4\u017eete zv\u00e1\u017ei\u0165 aj to, \u017ee budete s\u00fa\u010dasne Amazon Predajcom aj predajcom. Majte v\u0161ak na pam\u00e4ti, \u017ee tento hybridn\u00fd model mus\u00ed by\u0165 dobre vypracovan\u00fd. Ak nem\u00e1te sami rozsiahle znalosti oboch modelov, odpor\u00fa\u010dame v\u00e1m obr\u00e1ti\u0165 sa na pr\u00edslu\u0161n\u00fa agent\u00faru.<\/p>

\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/p>

\u010co je Amazon Predajca?<\/strong>

Amazon Predajcovia s\u00fa predajcovia, ktor\u00ed dod\u00e1vaj\u00fa svoje tovary Amazone. Amazon ich potom pred\u00e1va kone\u010dn\u00fdm z\u00e1kazn\u00edkom prostredn\u00edctvom svojej online platformy.<\/p> <\/div>

\u010co je Amazon Vendor Central?<\/strong>

Cez Vendor Central m\u00f4\u017eu Amazon vendori spravova\u0165 svoje podnikanie. Tam m\u00f4\u017eu napr\u00edklad nahr\u00e1va\u0165 produktov\u00e9 tabu\u013eky. <\/p> <\/div><\/div>

Bildov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 elenabsl \u2013 stock.adobe.com \/<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com \/<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Na Amazone m\u00f4\u017eete pred\u00e1va\u0165 v z\u00e1sade dvoma r\u00f4znymi sp\u00f4sobmi: cez program Amazon Vendor alebo ako predajca. V tomto blogu sa bude hovori\u0165 o tom, ako program funguje, \u010do v\u00e1m m\u00f4\u017ee prinies\u0165 a ak\u00e9 nev\u00fdhody m\u00e1. Amazon Predajcovia stoja s online gigantom v B2B vz\u0165ahu Na rozdiel od programu predajcu pred\u00e1vate ako predajca Amazone a nie<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-228018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"\nAmazon Vendor Program: Pre koho je vhodn\u00fd?<\/title>\n<meta name=\"description\" content=\"Sta\u0165 sa Amazon vendorom? Program nie je pre ka\u017ed\u00e9ho. Mali by ste by\u0165 si vedom\u00ed t\u00fdchto v\u00fdhod a nev\u00fdhod.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Vendor Program: Pre koho je vhodn\u00fd?\" \/>\n<meta property=\"og:description\" content=\"Sta\u0165 sa Amazon vendorom? Program nie je pre ka\u017ed\u00e9ho. Mali by ste by\u0165 si vedom\u00ed t\u00fdchto v\u00fdhod a nev\u00fdhod.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T12:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"\u010co je Amazon Vendor Program a pre koho je vhodn\u00fd?\",\"datePublished\":\"2021-06-29T12:58:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/\"},\"wordCount\":1564,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\",\"articleSection\":[\"Predaj na Amazone\"],\"inLanguage\":\"sk-SK\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/\",\"name\":\"Amazon Vendor Program: Pre koho je vhodn\u00fd?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\",\"datePublished\":\"2021-06-29T12:58:00+00:00\",\"description\":\"Sta\u0165 sa Amazon vendorom? Program nie je pre ka\u017ed\u00e9ho. Mali by ste by\u0165 si vedom\u00ed t\u00fdchto v\u00fdhod a nev\u00fdhod.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386141343\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386906887\"}],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\",\"width\":844,\"height\":443,\"caption\":\"Amazon Vendor login\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Predaj na Amazone\",\"item\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/predaj-na-amazone\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u010co je Amazon Vendor Program a pre koho je vhodn\u00fd?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/sk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\",\"name\":\"Lena Schwab\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g\",\"caption\":\"Lena Schwab\"},\"description\":\"Lena Schwab is a Marketing Manager who has made it her mission to make her readers\u2019 lives easier with valuable information and save them many hours of research. Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/lenaschwab\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386141343\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386141343\",\"name\":\"\u010co je Amazon Predajca?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon Predajcovia s\u00fa predajcovia, ktor\u00ed dod\u00e1vaj\u00fa svoje tovary Amazone. Amazon ich potom pred\u00e1va kone\u010dn\u00fdm z\u00e1kazn\u00edkom prostredn\u00edctvom svojej online platformy.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386906887\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386906887\",\"name\":\"\u010co je Amazon Vendor Central?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cez Vendor Central m\u00f4\u017eu Amazon Predajcovia spravova\u0165 svoje podnikanie. Tam m\u00f4\u017eu napr\u00edklad nahr\u00e1va\u0165 produktov\u00e9 tabu\u013eky.\",\"inLanguage\":\"sk-SK\"},\"inLanguage\":\"sk-SK\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Vendor Program: Pre koho je vhodn\u00fd?","description":"Sta\u0165 sa Amazon vendorom? Program nie je pre ka\u017ed\u00e9ho. Mali by ste by\u0165 si vedom\u00ed t\u00fdchto v\u00fdhod a nev\u00fdhod.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/","og_locale":"sk_SK","og_type":"article","og_title":"Amazon Vendor Program: Pre koho je vhodn\u00fd?","og_description":"Sta\u0165 sa Amazon vendorom? Program nie je pre ka\u017ed\u00e9ho. Mali by ste by\u0165 si vedom\u00ed t\u00fdchto v\u00fdhod a nev\u00fdhod.","og_url":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2021-06-29T12:58:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg","type":"image\/jpeg"}],"author":"Lena Schwab","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Lena Schwab","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/"},"author":{"name":"Lena Schwab","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67"},"headline":"\u010co je Amazon Vendor Program a pre koho je vhodn\u00fd?","datePublished":"2021-06-29T12:58:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/"},"wordCount":1564,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg","articleSection":["Predaj na Amazone"],"inLanguage":"sk-SK"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/","url":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/","name":"Amazon Vendor Program: Pre koho je vhodn\u00fd?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg","datePublished":"2021-06-29T12:58:00+00:00","description":"Sta\u0165 sa Amazon vendorom? Program nie je pre ka\u017ed\u00e9ho. Mali by ste by\u0165 si vedom\u00ed t\u00fdchto v\u00fdhod a nev\u00fdhod.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386141343"},{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386906887"}],"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg","width":844,"height":443,"caption":"Amazon Vendor login"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Predaj na Amazone","item":"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/predaj-na-amazone\/"},{"@type":"ListItem","position":3,"name":"\u010co je Amazon Vendor Program a pre koho je vhodn\u00fd?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/sk\/#website","url":"https:\/\/www.sellerlogic.com\/sk\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/sk\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67","name":"Lena Schwab","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g","caption":"Lena Schwab"},"description":"Lena Schwab is a Marketing Manager who has made it her mission to make her readers\u2019 lives easier with valuable information and save them many hours of research. Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/"],"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/lenaschwab\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386141343","position":1,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386141343","name":"\u010co je Amazon Predajca?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Predajcovia s\u00fa predajcovia, ktor\u00ed dod\u00e1vaj\u00fa svoje tovary Amazone. Amazon ich potom pred\u00e1va kone\u010dn\u00fdm z\u00e1kazn\u00edkom prostredn\u00edctvom svojej online platformy.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386906887","position":2,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/co-je-amazon-vendor-program-a-pre-koho-je-vhodny\/#faq-question-1613386906887","name":"\u010co je Amazon Vendor Central?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cez Vendor Central m\u00f4\u017eu Amazon Predajcovia spravova\u0165 svoje podnikanie. Tam m\u00f4\u017eu napr\u00edklad nahr\u00e1va\u0165 produktov\u00e9 tabu\u013eky.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/228018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=228018"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/228018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/11491"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=228018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=228018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=228018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}